Shows
Marketing, Magic, & The Messy Middle: Wickedly BrandedYour Core Three Platform Plan and People Part 6 | Beverly CornellSend us Fan MailWhy does marketing feel scattered even when you are doing all the right things?In Episode 6 of this special season of Marketing Magic & The Messy Middle, Beverly Cornell walks through Chapter 6 of the revised edition of Marketing for Entrepreneurs and explores why sustainable marketing begins with focus.This episode introduces the Core Three framework inside Wickedly Branded: Platform, Plan, and People.Because when your energy is spread across too many platforms, ideas, and directions at once, your momentum becomes diluted too.
2026-05-0609 min
Marketing, Magic, & The Messy Middle: Wickedly BrandedFinding Your Spark in the Messy Middle Part 1 | Beverly CornellSend us Fan MailWhy does marketing feel so much heavier than it should… especially for thoughtful, capable entrepreneurs who deeply care about their work?In Episode 1 of this special season of Marketing Magic & The Messy Middle, Beverly Cornell begins the journey through the revised edition of Marketing for Entrepreneurs by exploring the hidden disconnect many founders experience between the work they do and the way they talk about it.This conversation is about more than strategy.It is about the quiet friction that happens wh...
2026-05-0615 min
Marketing, Magic, & The Messy Middle: Wickedly BrandedYour Message Is the Magnet Part 3 | Beverly CornellSend us Fan MailWhy do some messages instantly connect while others seem to disappear into the noise?In Episode 3 of this special season of Marketing Magic & The Messy Middle, Beverly Cornell walks through Chapter 3 of the revised edition of Marketing for Entrepreneurs and explores what actually makes messaging magnetic.Because strong messaging is not about sounding more polished, strategic, or impressive.It is about recognition.This episode unpacks the hidden gap many entrepreneurs experience between what they deeply know about their work...
2026-05-0612 min
Marketing, Magic, & The Messy Middle: Wickedly BrandedSelling Transformation, Not Services Part 2 | Beverly CornellSend us Fan MailIn Episode 2 of this special season of Marketing Magic & The Messy Middle, Beverly Cornell walks through Chapter 2 of the revised edition of Marketing for Entrepreneurs and explores why marketing begins to feel lighter when you stop focusing only on features and start speaking to transformation.This episode dives into the emotional disconnect many service-based founders experience when trying to market meaningful work in a way that still feels grounded, natural, and true to them.Because people are rarely buying the format of your...
2026-05-0613 min
Marketing, Magic, & The Messy Middle: Wickedly BrandedSeason Wrap-Up: Staying Long Enough to Let It Blaze | Beverly CornellSend us Fan MailWhat actually creates lasting momentum in marketing and business?In this Season Wrap-Up episode of Marketing Magic & The Messy Middle, Beverly Cornell reflects on the deeper thread running through every chapter of the revised edition of Marketing for Entrepreneurs and what it truly means to build a business with steadiness, alignment, and trust.This conversation is not just about marketing strategy.It is about staying.Throughout this season, we explored messaging, visibility, repetition, trust, follow through, rhythm, and momentum...
2026-05-0606 min
Marketing, Magic, & The Messy Middle: Wickedly BrandedMomentum Lives in the Follow Up Part 13 | Beverly CornellSend us Fan MailWhy do so many meaningful business conversations quietly fade before momentum has a chance to build?In Episode 13 of this special season of Marketing Magic & The Messy Middle, Beverly Cornell walks through Chapter 13 of the revised edition of Marketing for Entrepreneurs and explores one of the most overlooked parts of sustainable marketing: follow up.This conversation is not about pressure or persistence tactics.It is about continuity.Beverly shares why follow up becomes powerful when it is rooted in...
2026-05-0609 min
Marketing, Magic, & The Messy Middle: Wickedly BrandedBeing Consistent and Captivating Part 12 | Beverly CornellSend us Fan MailWhy do some pieces of content quietly stay with people long after they read them?In Episode 12 of this special season of Marketing Magic & The Messy Middle, Beverly Cornell walks through Chapter 12 of the revised edition of Marketing for Entrepreneurs and explores the difference between simply being consistent and becoming truly captivating.This conversation is not about creating louder content.It is about creating deeper connection.Beverly shares why consistency builds recognition, but captivation creates emotional attachment and why...
2026-05-0609 min
Marketing, Magic, & The Messy Middle: Wickedly BrandedThe Magic of Repetition Part 11 | Beverly CornellSend us Fan MailWhy does repeating your message sometimes feel more vulnerable than creating something new?In Episode 11 of this special season of Marketing Magic & The Messy Middle, Beverly Cornell walks through Chapter 11 of the revised edition of Marketing for Entrepreneurs and explores why repetition is one of the most powerful forces in branding and marketing.This conversation is not about saying more.It is about staying with what matters long enough for people to recognize it as yours.Beverly shares why...
2026-05-0614 min
Marketing, Magic, & The Messy Middle: Wickedly BrandedBuilding Trust Before the Sale Part 10 | Beverly CornellSend us Fan MailWhy do some people feel ready to work with you long before they ever book a call?In Episode 10 of this special season of Marketing Magic & The Messy Middle, Beverly Cornell walks through Chapter 10 of the revised edition of Marketing for Entrepreneurs and explores how trust is actually built in marketing.This conversation is not about persuasion tactics or quick conversions.It is about staying power.Beverly shares why trust forms slowly through repetition, familiarity, consistency, and the steady experience of your presence...
2026-05-0614 min
Marketing, Magic, & The Messy Middle: Wickedly BrandedVisibility That Protects Your Energy Part 9 | Beverly CornellSend us Fan MailWhy does visibility sometimes feel heavier than the work itself?In Episode 9 of this special season of Marketing Magic & The Messy Middle, Beverly Cornell walks through Chapter 9 of the revised edition of Marketing for Entrepreneurs and explores how to build visibility in a way that supports your energy instead of draining it.This conversation is not about posting more.It is about creating rhythms that actually fit your real life.Beverly shares her own experience navigating seasons where her marketing strategy looked successful...
2026-05-0611 min
Marketing, Magic, & The Messy Middle: Wickedly BrandedSocial Media Should Feel Like Your Living Room Part 8 | Beverly CornellSend us Fan MailWhy does social media start to feel exhausting the moment it begins feeling performative?In Episode 8 of this special season of Marketing Magic & The Messy Middle, Beverly Cornell walks through Chapter 8 of the revised edition of Marketing for Entrepreneurs and explores a more human approach to social media marketing.This conversation is not about algorithms, hacks, or chasing trends.It is about energy.Beverly shares why social media works best when it feels less like a stage and more...
2026-05-0608 min
Marketing, Magic, & The Messy Middle: Wickedly BrandedContent That Converts Without Performing Part 7 | Beverly CornellSend us Fan MailWhy does your marketing suddenly stop sounding like you the moment you try to sell something?In Episode 7 of this special season of Marketing Magic & The Messy Middle, Beverly Cornell walks through Chapter 7 of the revised edition of Marketing for Entrepreneurs and explores the tension many thoughtful entrepreneurs feel between wanting their business to grow and wanting their marketing to still feel human.This episode is about more than conversion strategies.It is about congruence.Beverly unpacks why so...
2026-05-0609 min
Marketing, Magic, & The Messy Middle: Wickedly BrandedSeason 8: Marketing For Entrepreneurs | Beverly CornellSend us Fan MailWelcome to a new season of Marketing Magic & The Messy Middle.If you’ve ever felt like your marketing looks fine on the outside… but feels heavy, unclear, or disconnected on the inside, you’re not alone.In this Season 8 kickoff, Beverly Cornell pulls back the curtain and invites you into a more honest conversation about what it really takes to build a business that works in real life. This season walks through her book Marketing for Entrepreneurs chapter by cha...
2026-04-2807 minMarketing, Magic, & The Messy Middle: Wickedly BrandedPart 3: Simplifying Your Marketing with Systems That Work | Beverly CornellSend us Fan MailWelcome to Wickedly Branded: Marketing, Magic, and The Messy Middle, the podcast where real conversations meet real strategies. I'm your host, Beverly Cornell, founder and fairy godmother of brand clarity at Wickedly Branded. With over 25 years of experience, I’ve helped hundreds of entrepreneurs awaken their brand magic, attract the right people, and build businesses that light them up.In this Season 7 three-part solo series of The Wickedly Branded Marketing Podcast, Beverly Cornell invites you to step out of marketing overwhelm and into focused, intentional vi...
2026-04-2104 min
Marketing, Magic, & The Messy Middle: Wickedly BrandedPart 2: Break the Burnout: Visibility Strategy for Consistent Marketing | Beverly CornellSend us Fan MailWelcome to Wickedly Branded: Marketing, Magic, and The Messy Middle, the podcast where real conversations meet real strategies. I'm your host, Beverly Cornell, founder and fairy godmother of brand clarity at Wickedly Branded. With over 25 years of experience, I’ve helped hundreds of entrepreneurs awaken their brand magic, attract the right people, and build businesses that light them up.What if the reason you struggle with marketing consistency is not discipline, but overwhelm?In this solo episode of Marketing Magic and the Messy Middle, Beverly Co...
2026-03-1006 min
The Beverly PodcastIntroducing The Beverly PodcastTHE BEVERLY PODCAST is a satire of every self-improvement podcast you've ever hate-subscribed to! Hosted by Beverly Ginsberg, a self-appointed expert in all areas. (Except like, how to turn her phone flashlight off or global geopolitics and stuff.) A lifelong New Englander newly transplanted to California, Bev aims to be the next Mel Robbins--if Mel Robbins was your mother's most unhinged friend. More laugh-out-loud than actually life-improving, The Beverly Podcast covers weekly topics ranging from "aging gracefully" to "serial killers" as well as Bev's wildly active love life at age 75, the ongoing chaos of parenting her adult twin daughters La...
2026-02-1201 min
Marketing, Magic, & The Messy Middle: Wickedly BrandedPart 1: From Chaos to Clarity: Simplified Brand Focus | Beverly CornellSend us Fan MailWelcome to Wickedly Branded: Marketing, Magic, and The Messy Middle, the podcast where real conversations meet real strategies. I'm your host, Beverly Cornell, founder and fairy godmother of brand clarity at Wickedly Branded. With over 25 years of experience, I’ve helped hundreds of entrepreneurs awaken their brand magic, attract the right people, and build businesses that light them up.In this Season 7 three-part solo series of The Wickedly Branded Marketing Podcast, Beverly Cornell invites you to step out of marketing overwhelm and into focused, intentional vi...
2026-01-2002 min
Marketing, Magic, & The Messy Middle: Wickedly BrandedPart 3: Brand Activation That Ignites Momentum | Beverly CornellSend us Fan MailWelcome to Wickedly Branded: Marketing, Magic, and The Messy Middle, the podcast where real conversations meet real strategies. I'm your host, Beverly Cornell, founder and fairy godmother of brand clarity at Wickedly Branded. With over 25 years of experience, I’ve helped hundreds of entrepreneurs awaken their brand magic, attract the right people, and build businesses that light them up.In the Season 6 finale of The Wickedly Branded Marketing Podcast, Beverly Cornell brings everything together with a simple, powerful 90-day brand activation plan. You’ll learn how to refresh your mess...
2026-01-1306 min
Marketing, Magic, & The Messy Middle: Wickedly BrandedPart 2: Brand Activation That Ignites Momentum | Beverly CornellSend us Fan MailWelcome to Wickedly Branded: Marketing, Magic, and The Messy Middle, the podcast where real conversations meet real strategies. I'm your host, Beverly Cornell, founder and fairy godmother of brand clarity at Wickedly Branded. With over 25 years of experience, I’ve helped hundreds of entrepreneurs awaken their brand magic, attract the right people, and build businesses that light them up.Halfway through Season 6 of the podcast, we tackle one of the biggest reasons entrepreneurs stall: getting stuck in “almost there” mode. Your brand might be close, but if it feels off, i...
2025-11-2506 min
Your Employment Matters with Beverly WilliamsMoving Forward Together: An Update from Beverly WilliamsIn this solo update episode, host Beverly Williams reconnects with her audience to share important updates about the show, insights into current employment challenges, and a powerful message of resilience and collaboration.
As she prepares to relaunch Your Employment Matters across YouTube, Apple Podcasts, and her website, Beverly emphasizes her ongoing commitment to providing meaningful guidance to job seekers, workers navigating change, and anyone invested in professional growth.
Key Points
The podcast is transitioning to YouTube, and over 100 existing episodes are being prepared for the platform. New content will return after the first o...
2025-11-2411 min
Marketing, Magic, & The Messy Middle: Wickedly BrandedPart 3: Overwhelmed To Aligned: Simplify Your Brand | Beverly CornellSend us Fan MailCheck out Part 1 and Part 2!Welcome to Spark & Ignite Your Marketing, the podcast where real conversations meet real strategies. I'm your host, Beverly Cornell, founder and fairy godmother of brand clarity at Wickedly Branded. With over 25 years of experience, I’ve helped hundreds of entrepreneurs awaken their brand magic, attract the right people, and build businesses that light them up.In the final episode of Season 5, we bring everything full circle with momentum—the game-changing ingredient that makes your brand magic unstoppable. Now that you've got clarity and...
2025-09-3007 min
Marketing Mastery: Attract, Convert & GrowBuilding Brand Trust with Beverly Cornell: The Surprising Power of Social ProofBuilding trust with your target audience is crucial for the long-term success of your brand... But what makes people trust your brand in the first place?Join Lisa Urbanski as she delves into the importance of social proof and testimonials in marketing in an enlightening conversation with guest Beverly Cornell. They explore how social proof can foster trust and desirability for products and services, with Beverly sharing her firsthand experience leveraging social proof in her business and the significant value of testimonials for service-based companies.Discover effective strategies for collecting...
2025-06-1646 min
Beverly Explains It All31. Beverly Explains the Power of Pageantry, Purpose, and Pivoting at Any AgeThis week on Beverly Explains It All, we’re talking about what it really means to get unstuck, embrace reinvention, and live life on your own runway—with the fabulous Kerry Damiano!Kerry is the ultimate glam globe-trotter—the creator, writer, and host of her own travel and lifestyle series, Ms. World Traveler, where she’s shared her adventures across 130+ countries and all 50 states. But her journey isn’t just about passports and pageants—it’s about purpose, pivots, and finding the courage to evolve at every stage of life...
2025-06-1051 min
Marketing, Magic, & The Messy Middle: Wickedly BrandedOverwhelmed To Aligned: Simplify Your Brand | Beverly Cornell - Part 1Send us Fan MailWelcome to Spark & Ignite Your Marketing, the podcast where real conversations meet real strategies. I'm your host, Beverly Cornell, founder and fairy godmother of brand clarity at Wickedly Branded. With over 25 years of experience, I’ve helped hundreds of entrepreneurs awaken their brand magic, attract the right people, and build businesses that light them up.What if confidence in business isn’t about doing more but getting clear on who you are, what you stand for, and who you’re here to serve? In this powerful Season 5 premiere, Beverly shares...
2025-06-1006 min
Marketing, Magic, & The Messy Middle: Wickedly BrandedAwaken Your Brand Magic | Beverly Cornell - Part 3Send us Fan MailCheck out Part 1 and Part 2 of the mini series!Welcome to Spark & Ignite Your Marketing, the podcast where real conversations meet real strategies. I'm your host, Beverly Cornell, founder and fairy godmother of brand clarity at Wickedly Branded. With over 25 years of experience, I’ve helped hundreds of entrepreneurs awaken their brand magic, attract the right people, and build businesses that light them up.In the final part of the Awakening Your Brand Magic series, I walk you through the amplification stage: the moment when your brand st...
2025-06-0312 minBeverly Explains It All30. Beverly Explains How to Release Shame, Embrace Pleasure & Remember Who You AreIn this powerful episode of Beverly Explains It All, we’re having a deeply honest conversation about shame, healing, and what it really takes to come home to yourself. My guest—a former TV anchor, Leslie Draffin, who looked “perfect” on the outside—opens up about living with a secret diagnosis, battling anxiety, disconnection, and the pressure to hold it all together.Through vulnerability, spiritual exploration, and radical self-reclamation, she found her way back to her body, her voice, and her purpose. Now, she helps women over 30 release shame, reconnect with their feminine power, and remember who they truly...
2025-05-281h 05Beverly Explains It All29. Beverly Explains Luxury Travel (Specifically, for Black women)!What if the life you want is waiting for you on the other side of your comfort zone — or even a passport stamp?In this episode of Beverly Explains It All, I sit down with Tarsha Richardson, founder of Black Travelers International, who helps women (and men!) overcome the fears and barriers that often hold them back from international travel. While she primarily serves mature Black women professionals, Tarsha welcomes clients of all backgrounds and races — creating thoughtfully curated travel experiences for everyone seeking deeper cultural connections and personal growth.We dive into what...
2025-05-1347 minBeverly Explains It AllBeverly Explains How to Unlock Business Abundance—Even If You’re Doing Everything RightHey, Questioning Collective!Ever feel like you're doing everything right in your business — working hard, staying focused, following all the expert advice — and still not seeing the success you want? You're not alone, and this episode will help you shift that.On this episode of Beverly Explains It All, I sit down with business coach and entrepreneur Liz Wolfe, who’s been helping people get unstuck and grow thriving, abundant businesses for over 25 years. Liz shares her unique path — from growing up on a sheep farm in Western Pennsylvania to build...
2025-05-0651 minBeverly Explains It All27. Beverly Explains How Your DNA Reveals What To Eat For A Healthy Bangin' BodyHey, Questioning Collective!Welcome to another empowering episode of Beverly Explains It All—the podcast to get unstuck and start living life on your own terms. In this episode, we’re diving into self-care, science, and soulful healing with the extraordinary Dr. Tamar Lawful—a top 50 influential pharmacist, certified Nutritional Genomics Specialist, and founder of LYFE Balance, Inc.Dr. Tamar shares how understanding your DNA, nutrition, and lifestyle can unlock radiant energy, hormone harmony, weight balance, and true self-love. She explains how your DNA reveals the right things to eat for yo...
2025-04-2950 minBeverly Explains It All26. Beverly Explains How a Former Banker Became Miss Universe🎙️ This week on Beverly Explains It All… I’m talking muscles, mindset, and major transformation with the incredible Angela Beyer!Angela isn’t just a personal trainer—she’s a Miss Florida, Miss USA and Miss Universe bodybuilding champion, a celebrity fitness coach, and the founder of House of Shape, where she helps women all over the world build muscle, burn fat, and completely transform their lives.In this episode, Angela shares her raw, real journey—from struggling with an eating disorder and health issues in college to completely resh...
2025-04-221h 01Beverly Explains It All25. Beverly Explains How To Step Into Your True Power And Heal Limiting Beliefs✨ What if the key to unlocking your success isn't hustle… but healing?In this powerful episode of Beverly Explains It All, I’m joined by transformational mindset coach and spiritual life guide Yve Bowen—a woman whose journey from self-abandonment to unshakeable self-love will truly inspire you. Yve is an intuitive healer, poet, author, singer, and songwriter who helps people uncover the beliefs holding them back and reconnect with the truest version of themselves.Together, we dive deep into:💫 How to shift from unworthiness to worthiness 💫 The power of intuition and “The Path o...
2025-04-151h 11Beverly Explains It All24. Beverly Explains The Blind Chef🎙️ BEVERLY EXPLAINS IT ALL PODCAST Season 2 | Debra Erickson – Blind Chef & Founder of The Blind KitchenThis week, I’m chatting with the incredible Debra Erickson—a blind chef who’s breaking barriers in the kitchen and beyond. She was the only blind student in culinary school, a former instructor for the Oregon Commission for the Blind, and now runs The Blind Kitchen to help others cook safely and confidently.We talk about how vision loss changed her relationship with food, her favorite adaptive tools, and how cooking became a powerful way to get un...
2025-04-081h 01
Marketing, Magic, & The Messy Middle: Wickedly BrandedAwaken Your Brand Magic | Beverly Cornell - Part 2Send us Fan MailCheck out Part 1 of the mini-series here!Welcome to Spark & Ignite Your Marketing, the podcast where real conversations meet real strategies. I'm your host, Beverly Cornell, founder and fairy godmother of brand clarity at Wickedly Branded. With over 25 years of experience, I’ve helped hundreds of entrepreneurs awaken their brand magic, attract the right people, and build businesses that light them up.In part two of the Awakening Your Brand Magic mini-series, I share the next step: activation. If you've sparked clarity around your brand, now it's ti...
2025-04-0410 minBeverly Explains It All23. Beverly Explains The App For Achieving Mental WellnessIn this episode of Beverly Explains It All, I chat with Dr. Foojan Zeine, a renowned psychotherapist and creator of Awareness Integration Theory (AIT), a powerful framework that's been proven to reduce anxiety and depression while boosting self-esteem and life satisfaction. Dr. Foojan shares how AIT works and its real-world impact, including the innovative Foojan App, which combines AIT with AI technology to help users improve their mental health by up to 70%. If you're looking for practical, research-backed tools to enhance your well-being, this conversation is packed with insights you won’t want to miss!...
2025-04-0159 min