Shows
New School of MarketingGrow your business with a podcastToday I want to talk about podcasting and why I think it’s a great idea to start a podcast for your business.Now, don’t get me wrong, podcasting isn’t for everyone but many of you could grow your business with a podcast. Let’s look at how a podcast can help you grow your business. It positions you as a thought leader and industry influencerOne of the best things about podcasting is that anyone can become a thought leader or influencer. All you need is a message and a means to r...
2023-02-2014 min
New School of MarketingRepeating yourself is essential for salesIt’s my mission to make marketing easy and fun, because it’s something everyone can do.I have to admit, there have been times where I’ve fallen out of love with marketing. Yes, it happens to all of us I think. But then I realised that I’d been comparing myself too much because of all the things I see on social media. So I took a step back, had a really good journaling session and it became clear to me what parts of marketing I love and which parts I don’t like so muc...
2022-09-0611 min
New School of MarketingHow to audit your own Facebook ads performanceA few weeks ago I launched the No BS BS Club, which if you are not familiar with it, is a marketing membership but not as you know it. In the club you get access to weekly business brainstorm calls with me, all for less than lunch with friends. I’ll put the link in the show notes so you can find out for yourself what it is exactly. Right now it’s open to join as a founding member, but this ends at the end of August. So we’ve had a few calls with the...
2022-08-3015 min
New School of MarketingHow to grow an audience of ideal customers hosting giveaways with Aims WattsToday's episode is one with a twist! I'm hosting a podcast take-over and the first guest is Aims Watts from Indy Bindy Fabrics. Get ready for a jam packed episode with super helpful steps to grow an audience of ideal clients by hosting giveaways. Learn how Aims doubled her audience using this strategy and how you can too. Aims gives you the step-by-step formula of how you can also grow your audience with ideal clients and not just numbers.Tune in today 🎧Find out more about Aims and Indy Bindy Fabrics:indybindy.com...
2022-08-0917 min
New School of MarketingThe most important part of your about pageOn the weekend I was browsing small business websites and I came across something that really does makes me annoyed that so many businesses don’t do this. So today's episode is brought to you by my annoyance (just kidding).As I was browsing through these websites, I went to their about pages. In case you didn’t know this, your about page is one of the most frequently visited pages of your website. I was on probably 4 or 5 different websites and looked at their about pages. Out of all of these websites only one, ONE...
2022-08-0208 min
New School of MarketingWhy you must do a launch debrief after every launchIn today’s episode I want to talk about launch debriefs, why they’re a must and how to go about them.Let’s first talk about what I mean by a launch, because there are lots of things that you can launch. When I talk about launches I’m speaking about a sales period for an online program, course or membership. So what happens with a client launch is that we spend a certain amount of time building up the client’s audience, we also build their email list and th...
2022-07-2614 min
New School of Marketing3 Things successful online store owners do regularlyIn today’s episode I want to talk about 3 things successful online store owners do regularly.Of course there are many more things they do, but I’m focusing on things that move the needle. Things that will make a difference to your sales and bottom line. These 3 things will make a big difference if you do them regularly - it's the key to your store growth. Tune in today 🎧Send me a message right here Support the showConnect with me Website: www.newsc...
2022-07-1909 min
New School of MarketingWill Facebook ads work for my store?Today I want to talk about Facebook ads for your store, and whether it will work. I get that many of you are curious about Facebook ads, but at the same time hesitant of the unknown and whether you’ll get a return on your investment. Let me be honest, Facebook & Instagram ads don’t work for everyone, at least not in the way you probably want them to. Let me explain. You most likely want to run ads to get sales, which is fair enough, you’re running a business after all, not a fan...
2022-07-1209 min
New School of MarketingSupport your ads strategy with organic contentFacebook ads can be amazing at increasing your traffic, attracting leads and converting to sales, but the days of simply putting up an ad and it doing exactly what you want are over.Back in the good old days you could simply run a lead generation campaign and get leads at a really low cost per lead, but that’s not always the case nowadays.The ads landscape has changed a lot. There are more players, but not necessarily more space in the newsfeed so it’s becoming more and more competitive. Throw in an...
2022-07-0513 min
New School of MarketingSave time by batching your social media contentMarketing is one of my favourite topics and if you’re in business you simply can’t escape it. Without marketing nobody will find you. Makes it sound pretty dramatic but it’s true. Even telling your friends and family about your business is a form of marketing. In the past 10 years so much has changed in the marketing landscape. With the rise of social media platforms and digital opportunities it can feel like a bit of a minefield for business owners. Social media is a great opportunity for businesses to market themselves, but it ca...
2022-06-2813 min
New School of MarketingHow to sell to the empowered, ready-to-buy client in your content with Swapna ThomasThere are so many sides to marketing, and one of the puzzle pieces is who you market to. In this episode I speak with Swapna Thomas about how to sell to the empowered, ready-to-buy client in your content. Having clients that are ready to work with you right now is something we all dream of right? That's what we uncover in this episode. Tune in to learn how you can also sell to ready-to-buy clients. Send me a message right here Support the showConnect with me We...
2022-06-2139 min
New School of MarketingBuild trust and sell more of your productsWe’ve just wrapped up a long weekend here in Australia to celebrate Queen Elizabeth’s birthday.We booked tickets to a winter festival and it was lovely. The food was amazing, there was music and they had workshops for the kids. Normally we kind of hibernate during winter and don’t get out much but if there’s one thing I love about moving to Tasmania it’s all of the little festivals they have on. There’s always something to do, places to go, people to meet.Talking about people. In this episode I want to ta...
2022-06-1414 min
New School of MarketingOne thing that's absolutely essential for successful adsI want to talk about the one thing that is absolutely essential for successful ads.It’s essential for successful marketing.It’s essential for a successful business.Without this part you can apply all the tactics you like, but you won’t sell a thing. It’s the one thing every marketer will go on and on about. For good reason.Tune in to learn what you need 🎧Send me a message right here Support the showConnect with me
2022-06-0707 min
New School of MarketingHow to grow your email list as an ecommerce storeWith the end of the financial year looming it’s time to clear some stock and make space for new products right? If you want some ideas on what to do to sell some of that current stock, listen back to episode 83 where I give you marketing ideas for the end of the financial year. In this episode I want to talk about one of my favourite things.List building, but in particular - how to grow your email list as an ecommerce store.If...
2022-05-3110 min
New School of MarketingWhat is the Enneagram and how can support you in business? with Samantha BaldockThere are so many personality assessment tests available and I'm sure you've even taken some of them. I have to be honest and tell you that I had never heard of the Enneagram until I met Samantha Baldock after moving to Tasmania (Sam lives only 10 minutes away from me). The Enneagram was a complete mystery to me before this podcast and I've loved every minute of talking to Sam about it. It's an incredibly powerful tool that looks at motivation as the driver, which makes it very relevant to running a business. So...
2022-05-2637 min
New School of MarketingGet More Done In Half the Time by Eliminating Brain Fog with Biohacking with Tanessa ShearsSay the word productivity and you have my attention, especially with two kids in my life. In this episode I speak with Tanessa Shears about getting more done by eliminating brain fog with biohacking.I'd be lying if I said I didn't learn a ton in this interview. It's literally jam packed with really interesting research that I didn't know, and I've taken so much out of this episode for myself. If you're someone who feels sluggish at any part of the day or struggles to focus, tune in and find out how you can...
2022-05-2443 min
New School of MarketingHow to block people from trolling your adsSadly trolling is part of online business and at some point you might see some negative comments on your ads or your posts.Inside this episode I share tips on how to deal with these comments and how to stop it from happening again.Tune in to hear more about trolls (not the cute pink fluffy ones)Send me a message right here Support the showConnect with me Website: www.newschoolofmarketing.comFacebook: @newschoolofmarketingInstagram: @bianca_mckenzie Work...
2022-05-1709 min
New School of Marketing7 Marketing ideas for EOFYI know it’s only May but if you’re in Australia that means the end of the financial year is not far off and it really means that if you want to host a promotion for it you need to start planning your offers now. If you’re an eCommerce business you’re probably used to planning ahead. You’re probably ordering Christmas stock and organising your December promo calendar already. Anyway, the end of the financial year is almost here and in this episode I wanted to talk about 7 marketing ideas for your EOFY offers...
2022-05-1008 min
New School of MarketingWhat's working right now - Facebook ads tips from the front lineWhile I’ve been on maternity leave, and technically still am, I’ve kept a close eye on what’s happening with Facebook ads and my small and mighty team as well as my peers are keeping me in the loop.So in this episode I want to dive into what’s working right now and share Facebook ads tips from the front line.Firstly I want to mention that the Facebook ads landscape has changed a lot in the past year. What used to work doesn’t anymore and advertisers have had to change and adapt...
2022-05-0308 min
New School of MarketingWhy list building is still the most popular type of ad objectiveThe last few weeks there have been lots of conversations in my peer group about list building and how important it still is for businesses. Especially for coaches, course creators and service based businesses but equally so for e-commerce businesses. It made me think about this topic more, and how this information should be shared further and not just kept in my peer group of ads managers. So in today’s episode I want to talk about list building and why it’s still the most popular type of ad objective. For as long as...
2022-04-2608 min
New School of MarketingWhy packaging mattersSetting up an ecommerce store and selling your product is one thing, but there’s so much more to selling a product.So let’s talk about packaging and why it matters.Online shopping is huge. People get parcels every day.I actually pick up parcels from the post office regularly (yes, my secret is out). My online shopping experience doesn’t end when I add things to my cart and check out, I’d argue that it’s when it starts.Your packaging is part of the experience for your cu...
2022-04-1909 min
New School of Marketing[Replay] Getting under the hood – how to really know your customers and why it’s the best thing you can do for your businessOne of the most important things in running a business is to know who your customer is. It's something I always come back to, because if you don't have a very clear understanding of who you're selling to it becomes incredibly hard to sell what you offer.That's why I'm sharing this episode from the archives. Tune in and find out who you're really selling to. In this episode I talk with fellow marketer Amy Annetts about getting under the hood of your business is the best thing you can do and why.W...
2022-04-1231 min
New School of MarketingThe biggest Facebook ads mistakes to avoid in 2022Each year I talk or write about mistakes and Facebook ads, and most of the time they’re quite similar. Although, I often don’t see things as mistakes but rather learning opportunities. Anyway, instead of looking at the mistakes that people usually make (and repeating myself), I’m going to focus on what has changed with Facebook ads recently and where I see people going wrong right now. Tune in to learn more about what to avoid this year--------Get in touch with me here:www.biancamckenzie.com Send...
2022-04-0511 min
New School of Marketing[Replay] How to start with Facebook ads as a total beginnerThis is probably one of the topics that's most needed, especially because I hear of so many people being disappointed with Facebook ads when they first start out. So if you're new to ads, tune in to this replay episode. -----------------Facebook ads constantly change and it’s a constant game of test and measure. Even for full-time ads managers like myself. Most of my days are spent testing, measuring, tweaking, optimizing. Whilst I have a fairly good idea of what is working in the market and what isn’t, I never take that at face...
2022-03-2813 min
New School of MarketingImproving your eComm abandon cart rateIt’s mid March and on the 6th of this month we welcomed our baby boy into this world. He was very speedy, giving us barely enough time to get to hospital. These first weeks with him home have been a massive adjustment but I’m loving it, he’s a pretty relaxed baby. A few weeks ago, in episode 72, I spoke about improving your website to improve your conversion rate. In today’s episode I want to talk about improving your eComm abandon cart rate. First up, I want to sa...
2022-03-2111 min
New School of Marketing[Replay] Skyrocket Your Sales with the 3S Framework with Angela HendersonAnother fantastic episode from the archives 👇 -------------As a (new) business owner we juggle so many aspects. We're the marketing team, sales team, delivery team, bookkeeper and we do all of the tasks that come with running a business.In today's episode, I talk with Angela Henderson about the sales aspect in business and what to focus on when you want to skyrocket your sales (because that's something every business owner wants, right?!)Growing your business isn't as simple as it sounds and there are a few things you need to consider first. Ang...
2022-03-1439 min
New School of Marketing[Replay] 3 Ways to use Facebook advertising to grow a waitlist of clients[Replay] This episode was another favourite.Facebook ads can help you with attracting new customers, as long as you think about how you want to go about this.So in this episode I want to talk through 3 ways to use Facebook ads to grow a waitlist of clients.This episode is most relevant to people with service based businesses and course creators, but if you own an e-commerce business you’ll probably get some ideas from this episode too.When you are a service provider, coach, course creator or someone who se...
2022-03-0714 min
New School of Marketing[Replay] Should you run Facebook & Instagram ads in your business?Another replay for you to enjoy. I get asked this question a lot, so here's my answer.Should you run Facebook & Instagram ads in your business? I get asked this question quite often, and because I get paid to manage people’s Facebook ads you might think that I have a strong bias towards saying yes.And you’re right, I do think that most businesses could benefit from Facebook advertising. After all, it’s the biggest social media platform with more than 2.8 billion active users worldwide, so your ideal client is boun...
2022-02-2809 min
New School of MarketingHow to improve your website to improve your conversion rateIn today’s episode I want to talk about how you can improve your website to improve your conversion rate. I’ll be focusing on e-commerce stores here, but if you’re a coach or have a service based business, this could apply to you too. When we talk about conversion rates, I’m talking about the percentage of people that purchase something from your store vs the amount of people visiting your website. If 100 people visit your website and 3 people purchase something, that means you have a conversion rate of 3%. Which in ecommerce terms is a prett...
2022-02-2117 min
New School of Marketing[Replay] Amplify Your Online Advertising with Pinterest Ads with Rose GuthrieThis episode was a past favourite, thank you all for listening in. In this episode I speak with Rose Guthrie about Pinterest ads, or Promoted Pins.Rose is both a Facebook and Pinterest advertising strategist, so she’s well positioned to give us a good look into both platforms and talk about which one is better (or not).We talk about why Pinterest ads are so good, what’s different from other ads types, what you need to do before running Pinterest ads and much more.Tune in to find out if Pi...
2022-02-1432 min
New School of Marketing[Replay] The importance of list building before launchingAnother star episode from the archives. This episode is specifically for those who create and launch online courses but also for those who run service based businesses, are coaches or run group programs. For as long as I’ve had my business, which is over 6 years now, I’ve been advocating for building an email list and in this episode I talk about 3 reasons why building your email list should be a priority in your business.Building an email list is something I see as important to build a business, especially if you’re looki...
2022-02-0712 min
New School of Marketing[Replay] Building a profitable product based business with Melissa RobbinsThis is one of my most downloaded episodes and deserves to be bumped up. Enjoy!This episode is for all my listeners with a product based business or aspiring product based business owners.I talk with Melissa Robbins from the Lot Co about building a profitable product based business. We discuss how to stand out from the crowd, sales channels, USPs, marketing plans, inventory and much more.If you’re growing a product based business you don’t want to miss this episode.Connect with Mel:www.thel...
2022-02-0225 min
New School of Marketing2022 Marketing predictionsWelcome to the New School of Marketing podcast. This is the last episode of the year and I want to say a big thank you to everyone who has tuned in this year. I really love creating this content for you and I hope that it has been helpful for you in your marketing journey.If you’re new here, welcome and I hope my insights, tips and tricks and interviews with amazing people will help you on your journey too. As we wrap up the year, I’m going to make a bold move and t...
2021-12-2719 min
New School of MarketingWhat you need to do now for marketing success in 2022For the past few weeks I’ve been looking at my business and thinking about what I’d like to do in 2022 and what I’d like to stop doing. It’s a great time for a stocktake and then plan for the year ahead.So let’s look at the future… but first, we need to reevaluate the past. It’s important to look back and take stock so that you can focus on what worked and do more of it, but also, I want you to look at what you enjoyed and what you didn’t. Bec...
2021-12-2012 min
New School of Marketing5 Reasons for running Facebook Ads campaigns in 2022As a boutique agency that manages a number of clients’ Facebook and Instagram advertising campaigns we’re all for advertising. A larger number of people are using social media, and with that the number of business using social is rising too. This means it’s getting harder to be seen in the ever busy newsfeed. This was true last year, and it’s even busier now. Paid media can help your business be seen by your ideal clients and we say that 2022 is the year to venture into Facebook advertising (if you haven’...
2021-12-1317 min
New School of MarketingPrepare your social media for ChristmasDecember is well and truly here!If you haven’t planned your social media for the silly season yet, NOW is the time to get started.Raising brand awareness, attracting more clients to your website and improving engagement online, takes time, so the earlier you start the better your results. And if you’re listening to this episode well into December or the new year, that’s what I advise you to focus on. Get your content to raise awareness, improve your engagement and become known for something. Why should you focus on social...
2021-12-1015 min
New School of MarketingWhat will happen to the cost of Facebook ads heading into the holiday season (why this shouldn’t stop you from advertising!)It’s the end of November and we’re well and truly into the holiday swing here in Australia. Streets and shopping centres are decorated. Sale signs are coming out and it’s taking me longer to find a park near the shops.Most of the time I feel immensely grateful for having an online business that’s seemingly not affected by the holiday madness.My products and services aren’t particularly seasonal or affected by the Christmas frenzy, but yours might be different.You may have thought about Facebook advertising in the lead up to...
2021-11-2310 min
New School of MarketingWhy Facebook Ads aren’t going to save your business or make you moneySo you have followed all the steps, you have implemented your pixels, created your images, written your copy and started your advertising campaign…. Only to see it fall flat on its face and get nothing in return.Sadly I hear this story too many times.I hear of entrepreneurs full of enthusiasm and optimism diving head first into Facebook ads, only to be disappointed with what they find…. Mostly an empty wallet and no results to show for.You might have even taken some courses and if they’re anything to go by, you sh...
2021-11-1509 min
New School of MarketingShould you run Black Friday ads and when do you set them up?We’re only a few weeks away from Black Friday. One of the biggest sales events worldwide.Traditionally US based, Black Friday is now also quite ingrained in Australia and many retailers join in. In this episode I want to talk you about Black Friday, whether you should participate and if you do, whether you should advertise.First of all, it’s entirely up to you to decide whether you want to participate in a Black Friday sale.It’s a great opportunity to sell before Christmas, as Australia doesn’t tradition...
2021-11-0808 min
New School of MarketingWhat should my ads budget be when I'm just starting out?I often get asked what to spend on Facebook ads and to be honest, there is no right or wrong answer. Each of Facebook’s objectives will come with its own costs and results, which will be your indication of spend after testing some ads. It often also depends on the strategy and flow of your ads. For example, have you warmed up and nurtured your audience before showing them a sales ad? This approach often lowers your cost per sale and thus affects your budget. While there are benchmarks, it’s really hard to...
2021-11-0512 min
New School of Marketing3 Ways to reduce the overwhelm of content creation with Mel DanielsContent creation is something every business owner should be familiar with. It's part of the building blocks of business. In this episode I talk to Mel Daniels about the overwhelm of content creation and how to reduce that feeling of overwhelm.To my surprise I learned so much from Mel and there are definitely steps I'm going to take in my own business in terms of content creation. Tune in to learn more, you'll love this episode!---------Links:https://www.meldbusinessservices.com.au/https://www.facebook...
2021-10-2531 min
New School of Marketing3 Simple steps to getting started with Facebook ads in your e-commerce businessWhile the majority of my work as a Facebook ads strategist is focused on online course launches, I do serve a handful of e-commerce clients as well and their ads strategy and approach is somewhat different from online course providers.For online course providers the majority of the work I do is list building and launches. Every so often I get questions about e-commerce ads and whether List Building is a good strategy for them in terms of Facebook ads.While I think list building is a good strategy for any business, often e...
2021-10-1814 min
New School of MarketingWhat to do when your marketing failsEven though this episode is titled 'What to do when your marketing fails', I want to open up by saying that there is no such thing as failure in my mind. I see each obstacle as a learning opportunity rather than a failure.With that in mind I want you to look at your marketing activities as learning opportunities and let the data tell you what’s not particularly working for you and use it to improve your results.Before we say that something is a ‘failure’ we need to look at a number of things...
2021-10-1112 min
New School of Marketing5 Myths you should never believe about Facebook advertisingAs someone who manages Facebook ads on a daily basis, I get to talk to lots of people about whether or not a business should advertise on Facebook and Instagram.It’s really fascinating to hear people’s beliefs and opinions about ads. Sometimes I wonder where they got certain information from. That’s why, in this episode, I want to tackle some of the myths I’ve heard people say about Facebook ads.🎧 Tune in to learn moreSend me a message right here Support the showConnect...
2021-10-0513 min
New School of Marketing6 Facebook advertising lessons from a Facebook ads managerThe more I speak to people about Facebook and Instagram ads, the more I realise that there is still so much mystery around this amazing way to support your business growth. Facebook ads are not rocket science but I know that many of you are unsure about what it could do for your business, or if you’ve tried them you may not have had the results you were hoping for.That’s why I want to share these lessons with you in today’s episode. 🎧Tune inSend me a message right here
2021-09-2115 min
New School of MarketingSetting marketing goals for your businessI’m not sure if you set goals in your business and if you specifically set marketing goals, but hopefully after today’s episode you will.I generally do my planning and goal setting in November/December of the previous year, although this year I was a bit late because the pandemic had me all shaken up and it was kind of hard to see where things were going. And right now that’s still the case for many of us, but I’ve adapted and I now plan only 3-6 months ahead instead of 12. I sti...
2021-09-1417 min
New School of MarketingOne tool to track your Facebook ads more accuratelyIn today’s podcast episode I want to talk about tracking your Facebook ads. What I’ve noticed is that since the Apple iOS updates last year, tracking isn’t as accurate in Facebook ads manager. In a way it’s not surprising because when people opt-out of tracking it’s not fed back to Facebook so there are gaps in the data.This gap in the tracking data is extremely frustrating for anyone running ads and it’s pretty much giving me a headache every day. Lol. That’s why I wanted to talk...
2021-09-0716 min
New School of MarketingFacebook ad objectives: what are the options and what do you choose?In this episode I want to talk about Facebook ad objectives; what are the options and which one do you choose?Before you pick any of the options that Facebook offers you, you need to be crystal clear on your goal for your campaign.What do you want to achieve with your ads?Knowing what kind of results you want for your ad campaign helps you select the right objective, which helps your campaign perform better and you’re more likely to get the results you’re aiming for.The objective you...
2021-08-3122 min
New School of Marketing3 eCommerce marketing tactics to grow your business and salesIn today’s episode I want to talk about marketing tactics for your ecommerce store. And if you’re not an ecommerce business, don’t leave just yet because this is actually quite relevant for you too. With so many marketing options available to us, it can sometimes be hard to choose where to spend our time. I’d love to talk about this a bit more because there is really no one size fits all in terms of marketing. Today I’m going to talk about 3 marketing tactics to grow your ecommerce business and your sales...
2021-08-2717 min
New School of MarketingHow Facebook Advertising has changed this yearIf you’re in business you’ll know that Facebook and Instagram constantly keep changing. As an ads manager this is extremely frustrating but it often also opens up new opportunities. Whereas in the past the changes mostly involved the Facebook ads dashboard and how it operated, this year and some of last year we’ve seen major changes to the advertising industry and things are really different. It’s not just a matter of having a button moved or a dashboard refreshed.No, this time around Apple made changes that have affected everything...
2021-08-2017 min
New School of MarketingWhat is a sales funnel and why do you need oneOver the past week I’ve had the same conversation a number of times so I thought it would be good to share it in this podcast episode. I’ve spoken with a number of people about creating online courses and how unfortunately a lot of people skip a few steps in the process.You see, creating an online course is a brilliant way to package up your knowledge, and I’m definitely not trying to stop you from doing that.What I do want to talk about is how you’re planning to sell i...
2021-08-1013 min
New School of MarketingWhat is a lead magnet and how to create oneIn this episode I talk about lead magnets. You'll learn what a lead magnet is, why you need one for your business and how to create one. In short, a lead magnet is something you give away in exchange for an email address. It should offer value, be what your audience needs and in a format they prefer to consume.Inside this episode I give you 10 ideas for a lead magnet for your business. Tune in to learn more 🎧Join my Facebook group to brainstorm your lead magnet ideas. Send...
2021-08-0313 min
New School of MarketingThe biggest Facebook ads mistake to avoidIn this episode I talk about common mistakes I see people make with Facebook ads and what you can do to avoid them.Right now there are so many changes happening in the ads landscape so I really want to give you some insights into what you should avoid so that you're setting yourself up for success. One of the biggest and most important things with Facebook ads is testing, as long as you remember that you'll do well. Listen in to this episode and find out what mistakes to avoid. Send me a...
2021-07-1513 min
New School of MarketingNavigating the Facebook ads landscape through iOS changesWhen I create podcast content I really want to make sure that I’m helping you, my listeners. So when I asked in my free Facebook group what you wanted to hear, the topic of the recent iOS changes came up.So this episode is all about navigating the recent iOS changes.First, let’s take a look at what this actually means, because you may not be fully aware of it. At some point last year Apple released news that their new software update, also known as iOS 14 would allow people to opt-o...
2021-06-2211 min
New School of MarketingHow to start with Facebook ads as a total beginnerFacebook ads constantly change and it’s a constant game of test and measure. Even for full-time ads managers like myself. Most of my days are spent testing, measuring, tweaking, optimizing. Whilst I have a fairly good idea of what is working in the market and what isn’t, I never take that at face value. Everything I do is tested first because every business is different, every market is different and every time is different so each time you run ads you’ll get different results.If you’re new to Facebook ads and haven’t dipped you...
2021-06-1513 min
New School of MarketingManaging your energy during a launch with Amanda FreemanLaunches are quite common in the online business space, especially among course creators and coaches. With launching comes launch stress, imposter syndrome and sometimes even burn-out. As entrepreneurs, we need to manage and protect our energy, and it's no different during a launch or in our everyday business life.In this episode I speak with Amanda Freeman about how to manage your energy during a launch, we dive into all the feelings that might come up during a launch, how you can protect your energy and how to factor your energy into a launch.
2021-06-0834 min
New School of Marketing5 Must have parts of your launch strategyYou’ve created your course.You’ve set a dollar amount for your program.You’ve done the research on your target market.You’ve created your sales page.You’re open for business. … only to hear crickets.What you failed to do was create a strategy to launch your beautiful creation.In this episode we’re going to focus mostly on online course launches, but a lot of these elements are relevant for selling products in an online store too. Tune in to hear what...
2021-06-0111 min
New School of MarketingMarketing is about hearts and minds with Jane McKayMarketing seems to often have such a bad rep, and as a marketer this makes me sad. Marketing can be beautiful, powerful and done with heart and mind. In this episode I speak with Jane McKay about marketing with heart and mind. We talk about setting goals, what a personal brand is and how it's the answer to building authority, how mindset is everything in business and why numbers are so important.Tune in to this episode to hear about our conversation. Send me a message right here Support the...
2021-05-2549 min
New School of MarketingThe 2 types of ads you should be running all the time (because they help grow your business)In this episode I talk about the two types of ads that you should be running all the time because they help grow your audience. We dive into:Video view adsSocial engagement adsSo we’re not talking about the only ads you should be running, but some ads that I think you should be running all the time in addition to retargeting ads. These ads help grow your audience and with a larger audience you have more retargeting options. So why should you run video view ads?First of all, Face...
2021-05-1808 min
New School of MarketingAmplify Your Online Advertising with Pinterest Ads with Rose GuthrieIn today's episode I speak with Rose Guthrie about Pinterest ads, or Promoted Pins. Rose is both a Facebook and Pinterest advertising strategist, so she's well positioned to give us a good look into both platforms and talk about which one is better (or not). We talk about why Pinterest ads are so good, what's different from other ads types, what you need to do before running Pinterest ads and much more.Tune in to find out if Pinterest ads could be something for you and your business. Send me a mes...
2021-05-1132 min
New School of Marketing5 Must-have custom audiences to use in your Facebook adsIn this episode I give you my take on the 5 must-have custom audiences to use in your Facebook ads.There are so many options for targeting, but most of the time we think about cold audiences first. Of course those are important, because we want to attract new people to our business, but we shouldn't forget our warm audience. Often our warm audience is much more ready to purchase, so these 5 custom audiences are a must-have in my opinion. Tune in to learn about these audiences so that you can start using them in...
2021-05-0412 min
New School of MarketingLiving Your Technicolour Life with Lorraine HamiltonIn today’s episode, I speak with Lorraine Hamilton, the coach's coach, about living your technicolour life.We dive into what holds most people back from living a life that’s aligned with their dreams and goals and what steps you can take to living a life you desire.We also talk about making a living from making a difference and how this is different for everyone.Tune in to learn more about living the life you desire 🎧Send me a message right here Support the showConne...
2021-04-2729 min
New School of MarketingAnalysing Facebook ads results - what’s what?Today I want to talk about analysing your Facebook ads results, what to look at and what it means. Facebook ads manager dashboard gives you a lot of information and it can be quite overwhelming if you’re not familiar with it or know what you’re looking for. When you open up the dashboard you’ll be presented with the default columns that focus on performance. It’s a really good start, but it doesn’t quite give you all of the information you’d want to be looking at. But before we di...
2021-04-2016 min
New School of MarketingWhat Facebook & Instagram Ads can and can't doAs I was thinking about topics for the podcast and tuning in to some online conversations, I once again was surprised by all of the opinions on Facebook & Instagram ads. Everyone seems to have something to say about them so I wanted to chime in and give my take on things.In this episode I talk about what Facebook & Instagram ads can and can't do to hopefully clear up some common misconceptions and prevent people from wasting their ads budget.Tune in to hear more about what Facebook & Insta ads can and can't d...
2021-04-1312 min
New School of MarketingThe magic of retargeting ads for e-commerceAt the time of this podcast episode going live I’ve just opened the next live round of my Facebook Ads for Online Stores course and I can’t wait to teach another group of awesome online store owners how to run their own Facebook ads. In this episode I want to talk about retargeting ads for e-commerce and why they’re so good. According to Business Insider it turns out that 97% of people who visit your website for the first time leave without buying anything.That’s quite a drop, and unfortunately it’s somet...
2021-04-0611 min
New School of MarketingLaunching a Podcast to Amplify your Business with Lyndal HarrisLast year I started this podcast and it has been an exciting journey. In today's episode I talk to Lyndal Harris about how launching a podcast can amplify your business. We dive deep into what podcasting is, why it's a unique form of marketing, what the benefits are and Lyndal gives us tips on what to talk about on your podcast. When I first thought of launching a podcast I was worried about all the things I had to do, but looking back, now that it's launched it wasn't that hard. Lyndal gives us 10 steps...
2021-03-2945 min
New School of MarketingThe customer buying cycle and Facebook adsToday I want to talk about an important marketing topic and how it ties in with Facebook ads.I’m talking about the customer buying cycle and Facebook ads. The customer buying cycle is an important part of your customer journey and it really pays to spend some time thinking about it. It will literally help you with any marketing activity that you do. Firstly, let’s look at what the customer buying cycle is.The buying cycle (also known as a purchase cycle) is the process a customer goes th...
2021-03-2313 min
New School of MarketingSkyrocket Your Sales with the 3S Framework with Angela HendersonAs a (new) business owner we juggle so many aspects. We're the marketing team, sales team, delivery team, bookkeeper and we do all of the tasks that come with running a business.In today's episode, I talk with Angela Henderson about the sales aspect in business and what to focus on when you want to skyrocket your sales (because that's something every business owner wants, right?!)Growing your business isn't as simple as it sounds and there are a few things you need to consider first. Angela's 3S Framework helps business owners skyrocket their sales...
2021-03-1539 min
New School of MarketingWhy outsourcing your Facebook ads isn't (always) the answerYou might have been thinking about running Facebook & Instagram ads but you're unsure if you should learn to do it yourself or if you should outsource them.I understand that maybe you think running facebook ads is hard, or maybe you just don’t want to do them. That’s totally ok. Tune into this episode, because I’m going to give you some insights that might change your mind or at the very least you’ll be better prepared when you do outsource your ads. I'll talk about why I think you should man...
2021-03-0821 min
New School of MarketingProcess to Profit: Building process to increase your bottom lineIn this episode I speak with Lauren June about processes and systems to increase your bottom line. The foundations of your business are built on systems and processes, without them it's hard to grow and scale your business.Listen in if you're in business and know that you need to get processes in place. We talk about where to start and how to set up the foundations of your business so that you can grow.Tune in 🎧Access Lauren's free Asana training hereSend me a message right here
2021-03-0139 min
New School of MarketingSelling more of your products with Facebook and Instagram adsMy conversations with online store owners usually go like this:"I'd really like to sell more, can you help me do that?"and my answer is usually " do you have an hour?"There's so much that goes into selling more of your products with Facebook and Instagram advertising.In this episode I talk about how you can use Facebook and Instagram ads to sell more of your products. When I talk about products I generally speak about physical products, but it could be digital products too. Although d...
2021-02-2214 min
New School of MarketingGetting under the hood – how to really know your customers and why it’s the best thing you can do for your businessEvery marketer I know will talk about how it's incredibly important to know your customer.In this episode I talk with fellow marketer Amy Annetts about getting under the hood of your business is the best thing you can do and why.We dive into customer personas and demystify the art of creating them.If you haven't got a crystal clear picture of who you're talking to online, listen in and take lots of notes. This is the most important marketing task you'll do this year.Tune in 🎧Download Amy...
2021-02-1531 min
New School of MarketingFacebook Advertising metrics to be watchingWhen you start running Facebook and/or Instagram ads you’ll be getting tons of data that you might not quite understand or know what to do with.So I’d like to talk about which advertising metrics you need to watch.Of course it all depends on what you’re trying to achieve with your ads and how you have set them up, but we’ll go through a few scenarios that will help you understand your numbers better.As an ads manager I watch all of the metrics and you should too, but...
2021-02-0912 min
New School of MarketingJoining the Clubhouse conversation to grow your businessClubhouse is taking the business world by storm and many business owners are taking the opportunity it offers. One early adopter of Clubhouse is Kate Toon and in today's episode we talk all things Clubhouse.Learn more about the platform, hear how Kate is using it for her business, find out how you can join the conversation too to use Clubhouse to grow your business. Tune in now 🎧Connect with Kate: www.katetoon.comFree download: Clubhouse GuideSend me a message right here S...
2021-02-0125 min
New School of MarketingWhere to start with Facebook ads - what to do firstFacebook advertising can be a little daunting when you don't know where to start. There are a few things that you need to know before you dive in. In this episode I talk about where to start with Facebook ads and what you need to do first. The resources mentioned in this episode are: Pixel series: https://www.biancamckenzie.com/what-is-a-facebook-pixel/http://www.biancamckenzie.com/facebook-pixel-install/ https://www.biancamckenzie.com/where-install-facebook-pixel/http://www.biancamckenzie.com/check-facebook-pixel-installed/Apple iO...
2021-01-2509 min
New School of MarketingDoes DIY Marketing work for Small Business OwnersIf you’re starting your business or thinking of starting one, this episode is jam packed full of gold nuggets for you. Kerry and I talk about DIY marketing for small businesses. We talk about the best starting point, what marketing tactics and platforms to consider, things to consider when DIYing and a few other things we’ve learned along the way. It was so good to chat with Kerry and hear her take on marketing. She’s a wealth of knowledge and you’ll walk away with great insights. Tune in now 🎧...
2021-01-1827 min
New School of Marketing3 Ways to use Facebook advertising to grow a waitlist of clientsFacebook ads can help you with attracting new customers, as long as you think about how you want to go about this.So in this episode I want to talk through 3 ways to use Facebook ads to grow a waitlist of clients.This episode is most relevant to people with service based businesses and course creators, but if you own an e-commerce business you’ll probably get some ideas from this episode too.When you are a service provider, coach, course creator or someone who sells high ticket items, and with high ticket I...
2021-01-1214 min
New School of MarketingTurning content into courses with Sam WinchIn today's episode I talk to Sam Winch, the queen of course creation. We dive deep into the topic of turning content into courses, looking at what content is vs content as a course, we talk about course creation and how you can get started on your own course, we talk about launching and selling courses plus we take a peek at what software platforms you can use to host your courses.If you're a course creator or if creating your own course is on your list for this year, listen in and make lots o...
2021-01-0435 min
New School of Marketing5 Business lessons I learned in 2020This is it. The end of the year.The last episode of 2020. When we started this year I actually didn’t know that I was going to launch a podcast.Honestly, I normally plan everything very carefully but this year has thrown everyone some curveballs I think, and I had to roll with the punches a little bit more.I think this past year has been one of the hardest years for me in business, in terms of juggling client work...
2020-12-2812 min
New School of MarketingHow Money Blocks Put A Ceiling On Our Business Success with Caroline LabourIn this episode I sit down with money mindset coach Caroline Labour. We talk about how your money blocks are putting a ceiling on your business success and go deep into what money blocks are, how they begin, how everyone has them and what you can do to successfully clear them and step up to the next level in your business.I honestly loved talking to Caroline and could have spent hours diving into this topic. It's full of gold and you'll walk away wanting to get even deeper into this topic.Listen i...
2020-12-2142 min
New School of MarketingA deep dive into Facebook ads audiencesI’ve started planning out some of my upcoming Facebook ad campaigns, as well as creating strategies for my clients and one super important part of running Facebook ads is to make sure that you show them to the right people.So today I want to dive a little bit deeper into Facebook ads audiences.Who you show your ad to is super important and will determine whether or not you’ll see the conversions you want to get.You may have heard me speak of aligning your Facebook ads goals to the obje...
2020-12-1425 min
New School of MarketingBuilding a thriving creative business with Eliska Lam-Chan SiyIn this episode I talk with Eliska Lam Chan-Siy about how she built her wedding styling business Ruffles and Bells to the empire it is right now. Eliska is a wealth of knowledge and I loved learning more about her business and the insights she shares with us. Oh, and Eliska doesn't come from a 'creative' background, which is even more interesting I find.Tune it now 🎧Connect with Eliska:www.rufflesandbells.com.auwww.instagram.com/rufflesandbellsSend me a message right here Su...
2020-12-0730 min
New School of MarketingHow Facebook advertising fits in with your bigger marketing pictureIf you’re anything like me, you’ll have started planning for 2021 and that’s why I want to talk about how Facebook advertising fits in with your bigger marketing picture.Creating a plan for the year ahead is incredibly important, but you probably know that already.What I want to talk about today is how Facebook advertising fits in with your bigger marketing picture.What I’m going to share with you might work for you or only parts of it may work for you. Take what you need from this episode and make...
2020-11-3014 min
New School of MarketingBuilding a strong brand and the power of niching with Anna DowerAnna Dower is a powerhouse and absolute boss lady! In this episode we talk all about why having a niche is so powerful, being authentic and an uncool designer and the evolution from one business to another.Anna shares her genius on building a brand and not letting anyone else dictate what that should look like.Tune it now 🎧Connect with Anna:www.annadower.comwww.instagram.com/annacreativementorSend me a message right here Support the showConnect with me
2020-11-1619 min
New School of MarketingProtecting your Facebook ad account and getting your ads approvedLast week I had a first in my business. One of my client’s ad accounts was deactivated. I was horrified to be honest, because I had never had that happen before. We knew that it’s happening across the board at the moment and I had heard about more ads getting rejected and in some cases accounts being shut down. So I want to tell you what happened and what we did to get the account reactivated within an hour. But first I want to give you some tips.While Faceboo...
2020-11-1614 min
New School of MarketingEmail Marketing Demystified with Yael KeonIn this episode I talk to Yael Keon about email marketing and how it's still one of the most effective and essential platforms in your business.Yael is a world of knowledge on all things email marketing and inside this episode she will demystify email marketing, bust some myths and gives you tons of tips about email marketing for your business.It's an episode you don't want to miss!Send me a message right here Support the showConnect with me Website: www.newschoolofmarketing.com
2020-11-0931 min
New School of MarketingThe importance of creating a marketing plan and strategyToday I want to talk about the importance of creating a marketing plan and strategy.I know, not something you probably want to do but it’s so incredibly important to the success of your business so listen in. Marketing plans and strategies seem to have a bit of a bad reputation, or maybe they’re a bit snore-worthy in your eyes but I’m hoping this episode will change your mind.A marketing plan and/or strategy doesn’t need to be a 50 page document or be complicated.It can be as sho...
2020-11-0212 min
New School of MarketingBuilding a profitable product based business with Melissa RobbinsThis episode is for all my listeners with a product based business or aspiring product based business owners.I talk with Melissa Robbins from the Lot Co about building a profitable product based business. We discuss how to stand out from the crowd, sales channels, USPs, marketing plans, inventory and much more.If you're growing a product based business you don't want to miss this episode. Send me a message right here Support the showConnect with me Website: www.newschoolofmarketing.comFacebook: @newschoolofmarketing
2020-10-2625 min
New School of MarketingDoes Facebook advertising really work?Let’s have an honest conversation.I see and hear a lot of people saying that Facebook ads are a waste of time and money and they don’t work.And you know, I totally understand where they’re coming from. I do.BUTWhy would Facebook be earning billions of dollars from something that doesn’t work?Plus, why would so many people keep investing in ads over and over again?Because they DO work.Marketing always works, but it might not always work straight...
2020-10-1912 min
New School of MarketingConversion copy (how it's the most human to human writing you can do) with Jay Crisp CrowIn today's episode I talk to Jay Crisp Crow (a.k.a the copy queen) from Crisp Copy about conversion copy. Conversion copy is nothing like content writing and Jay shares what conversion copy is and why it's so important for anyone in business.We also talk about what you can do to write your own conversion copy and how to make sure it's actually doing what it's supposed to do, which is to convert. Tune in to this episode with Jay and start your conversion copy journey today.Send me a...
2020-10-1226 min
New School of MarketingHow to grow your email list through organic social mediaYou’ve heard me talk about how important it is to grow your email list. In episode 3 I talk about the importance of building an email list before launching and in this episode I’m going to give you 5 ways to build your email list through organic social media. You won’t need to spend a cent. Yes I know, I’m all about speeding up list growth with Facebook ads because that’s basically what it does, it lights a fire under your list building efforts. But, I’m also all about all the free op...
2020-10-0508 min
New School of MarketingLaunching a profitable signature service with Rachel KurzypIn this episode I talk with Rachel Kurzyp about launching a profitable signature service.We dive deep into attracting clients, niching, what a signature service or program is and why you need one in your business.Rachel shares her 4 step framework for creating a signature service and also talks about the mistakes entrepreneurs are making. I absolutely loved our conversation and I know you will take so much away from this episode. Send me a message right here Support the showConnect with me ...
2020-09-2843 min
New School of MarketingShould you outsource your Facebook ads?A few weeks ago I spoke to someone who is thinking about outsourcing their Facebook ads and after we spoke and talked through all the numbers it became clear that she wasn’t quite ready to outsource her ads yet. Outsourcing her ads management to us right now would mean that she wouldn’t be seeing a return on ad spend because there were a few things that she needs to do first. So, in this episode I talk about whether or not you should outsource your Facebook ads, and if so, when.I have a lot...
2020-09-2113 min
New School of MarketingSmart content with Sandra MullerHow smart is your content?In this episode I talk with Sandra Muller about creating smart, strategic, evidence-based content.We go deep into what smart content is and why you can’t just write something. You’ll learn more about how you can create smart content for your own business. Send me a message right here Support the showConnect with me Website: www.newschoolofmarketing.comFacebook: @newschoolofmarketingInstagram: @bianca_mckenzie Work with me:
2020-09-1535 min
New School of MarketingFind your audience and build a connectionIt’s easy enough for us marketers to say that you need to grow your list and then walk away to let you figure out what that means, but I’m here to help you grow your list and attract a community of potential buyers.Once you have set up your email marketing platform you need to start attracting people to join that list, it’s time to start driving traffic to your landing page and I’m going to give you some ideas on how to do this.Then I'll also talk more about connecti...
2020-09-0812 min
New School of MarketingDiversifying your income streams with Amanda KendleEver heard entrepreneurs say that you should have multiple income streams. I’ve heard people say that you need seven.In this episode Amanda and I talk all about diversifying income streams. You’ll find out what Amanda’s diverse income streams are, how important it is to have diverse income streams and how she juggles it all. Send me a message right here Support the showConnect with me Website: www.newschoolofmarketing.comFacebook: @newschoolofmarketingInstagram: @bianca_mckenzie Work with me:...
2020-09-0121 min
New School of MarketingMarketing on a budget, what you should be doing first?Marketing is such a big topic, so what should you focus on first?Do you build that super cool website first?Do you connect with a designer and get a logo created?Do you start talking on social media?Do you join a networking group?In this episode I want to talk about where to start when you’re first starting out and marketing your business on a budget.Send me a message right here Support the showConnect with me Website: www.newschoolofmarketing.co...
2020-08-2508 min
New School of MarketingShould you run Facebook ads in your business?Should you run Facebook & Instagram ads in your business? I get asked this question quite often, and because I get paid to manage people’s Facebook ads you might think that I have a strong bias towards saying yes.And you’re right, I do think that most businesses could benefit from Facebook advertising. After all, it’s the biggest social media platform with more than 2.8 billion active users worldwide, so your ideal client is bound to be using it.BUT, there are a lot of things that need to happen before...
2020-08-2409 min
New School of MarketingMarketing, the new school wayI believe that marketing is something that everyone can do and it doesn’t need to be complicated, despite the amount of information you may find that tells you otherwise.That’s what you’ll find in upcoming episodes of this podcast. I’ll be sharing simple and practical tips, insider knowledge and step by step lessons to help you take action on amplifying your traffic, your sales and your income. I’ll also be inviting guests to share their expertise with you, where we’ll be going deep into specific marketing topics that will help you take...
2020-08-2406 min
New School of MarketingThe importance of list building before launchingThis episode is specifically for those who create and launch online courses but also for those who run service based businesses, are coaches or run group programs. For as long as I’ve had my business, which is over 6 years now, I’ve been advocating for building an email list and in this episode I talk about 3 reasons why building your email list should be a priority in your business.Building an email list is something I see as important to build a business, especially if you’re looking to sell one to many (like an onli...
2020-08-2412 min