Shows
New School of MarketingGrow your business with a podcastToday I want to talk about podcasting and why I think it’s a great idea to start a podcast for your business.Now, don’t get me wrong, podcasting isn’t for everyone but many of you could grow your business with a podcast. Let’s look at how a podcast can help you grow your business. It positions you as a thought leader and industry influencerOne of the best things about podcasting is that anyone can become a thought leader or influencer. All you need is a message and a means to r...2023-02-2014 min
New School of MarketingRepeating yourself is essential for salesIt’s my mission to make marketing easy and fun, because it’s something everyone can do.I have to admit, there have been times where I’ve fallen out of love with marketing. Yes, it happens to all of us I think. But then I realised that I’d been comparing myself too much because of all the things I see on social media. So I took a step back, had a really good journaling session and it became clear to me what parts of marketing I love and which parts I don’t like so muc...2022-09-0611 min
New School of MarketingHow to audit your own Facebook ads performanceA few weeks ago I launched the No BS BS Club, which if you are not familiar with it, is a marketing membership but not as you know it. In the club you get access to weekly business brainstorm calls with me, all for less than lunch with friends. I’ll put the link in the show notes so you can find out for yourself what it is exactly. Right now it’s open to join as a founding member, but this ends at the end of August. So we’ve had a few calls with the...2022-08-3015 min
New School of MarketingHow to grow an audience of ideal customers hosting giveaways with Aims WattsToday's episode is one with a twist! I'm hosting a podcast take-over and the first guest is Aims Watts from Indy Bindy Fabrics. Get ready for a jam packed episode with super helpful steps to grow an audience of ideal clients by hosting giveaways. Learn how Aims doubled her audience using this strategy and how you can too. Aims gives you the step-by-step formula of how you can also grow your audience with ideal clients and not just numbers.Tune in today 🎧Find out more about Aims and Indy Bindy Fabrics:indybindy.com...2022-08-0917 min
New School of MarketingThe most important part of your about pageOn the weekend I was browsing small business websites and I came across something that really does makes me annoyed that so many businesses don’t do this. So today's episode is brought to you by my annoyance (just kidding).As I was browsing through these websites, I went to their about pages. In case you didn’t know this, your about page is one of the most frequently visited pages of your website. I was on probably 4 or 5 different websites and looked at their about pages. Out of all of these websites only one, ONE...2022-08-0208 min
New School of MarketingWhy you must do a launch debrief after every launchIn today’s episode I want to talk about launch debriefs, why they’re a must and how to go about them.Let’s first talk about what I mean by a launch, because there are lots of things that you can launch. When I talk about launches I’m speaking about a sales period for an online program, course or membership. So what happens with a client launch is that we spend a certain amount of time building up the client’s audience, we also build their email list and th...2022-07-2614 min
New School of Marketing3 Things successful online store owners do regularlyIn today’s episode I want to talk about 3 things successful online store owners do regularly.Of course there are many more things they do, but I’m focusing on things that move the needle. Things that will make a difference to your sales and bottom line. These 3 things will make a big difference if you do them regularly - it's the key to your store growth. Tune in today 🎧Send me a message right here Connect with me Website: www.newschoolofmarketing.comFacebook: @newschool...2022-07-1909 min
New School of MarketingWill Facebook ads work for my store?Today I want to talk about Facebook ads for your store, and whether it will work. I get that many of you are curious about Facebook ads, but at the same time hesitant of the unknown and whether you’ll get a return on your investment. Let me be honest, Facebook & Instagram ads don’t work for everyone, at least not in the way you probably want them to. Let me explain. You most likely want to run ads to get sales, which is fair enough, you’re running a business after all, not a fan...2022-07-1209 min
New School of MarketingSupport your ads strategy with organic contentFacebook ads can be amazing at increasing your traffic, attracting leads and converting to sales, but the days of simply putting up an ad and it doing exactly what you want are over.Back in the good old days you could simply run a lead generation campaign and get leads at a really low cost per lead, but that’s not always the case nowadays.The ads landscape has changed a lot. There are more players, but not necessarily more space in the newsfeed so it’s becoming more and more competitive. Throw in an...2022-07-0513 min
New School of MarketingSave time by batching your social media contentMarketing is one of my favourite topics and if you’re in business you simply can’t escape it. Without marketing nobody will find you. Makes it sound pretty dramatic but it’s true. Even telling your friends and family about your business is a form of marketing. In the past 10 years so much has changed in the marketing landscape. With the rise of social media platforms and digital opportunities it can feel like a bit of a minefield for business owners. Social media is a great opportunity for businesses to market themselves, but it ca...2022-06-2813 min
New School of MarketingHow to sell to the empowered, ready-to-buy client in your content with Swapna ThomasThere are so many sides to marketing, and one of the puzzle pieces is who you market to. In this episode I speak with Swapna Thomas about how to sell to the empowered, ready-to-buy client in your content. Having clients that are ready to work with you right now is something we all dream of right? That's what we uncover in this episode. Tune in to learn how you can also sell to ready-to-buy clients. Send me a message right here Connect with me Website: www.newschoolofmarketing.comFa...2022-06-2139 min
New School of MarketingBuild trust and sell more of your productsWe’ve just wrapped up a long weekend here in Australia to celebrate Queen Elizabeth’s birthday.We booked tickets to a winter festival and it was lovely. The food was amazing, there was music and they had workshops for the kids. Normally we kind of hibernate during winter and don’t get out much but if there’s one thing I love about moving to Tasmania it’s all of the little festivals they have on. There’s always something to do, places to go, people to meet.Talking about people. In this episode I want to ta...2022-06-1414 min
New School of MarketingOne thing that's absolutely essential for successful adsI want to talk about the one thing that is absolutely essential for successful ads.It’s essential for successful marketing.It’s essential for a successful business.Without this part you can apply all the tactics you like, but you won’t sell a thing. It’s the one thing every marketer will go on and on about. For good reason.Tune in to learn what you need 🎧Send me a message right here Connect with me Website: www.newschoo...2022-06-0707 min
New School of MarketingHow to grow your email list as an ecommerce storeWith the end of the financial year looming it’s time to clear some stock and make space for new products right? If you want some ideas on what to do to sell some of that current stock, listen back to episode 83 where I give you marketing ideas for the end of the financial year. In this episode I want to talk about one of my favourite things.List building, but in particular - how to grow your email list as an ecommerce store.If...2022-05-3110 min
New School of MarketingWhat is the Enneagram and how can support you in business? with Samantha BaldockThere are so many personality assessment tests available and I'm sure you've even taken some of them. I have to be honest and tell you that I had never heard of the Enneagram until I met Samantha Baldock after moving to Tasmania (Sam lives only 10 minutes away from me). The Enneagram was a complete mystery to me before this podcast and I've loved every minute of talking to Sam about it. It's an incredibly powerful tool that looks at motivation as the driver, which makes it very relevant to running a business. So...2022-05-2637 min
New School of MarketingGet More Done In Half the Time by Eliminating Brain Fog with Biohacking with Tanessa ShearsSay the word productivity and you have my attention, especially with two kids in my life. In this episode I speak with Tanessa Shears about getting more done by eliminating brain fog with biohacking.I'd be lying if I said I didn't learn a ton in this interview. It's literally jam packed with really interesting research that I didn't know, and I've taken so much out of this episode for myself. If you're someone who feels sluggish at any part of the day or struggles to focus, tune in and find out how you can...2022-05-2443 min
New School of MarketingHow to block people from trolling your adsSadly trolling is part of online business and at some point you might see some negative comments on your ads or your posts.Inside this episode I share tips on how to deal with these comments and how to stop it from happening again.Tune in to hear more about trolls (not the cute pink fluffy ones)Send me a message right here Connect with me Website: www.newschoolofmarketing.comFacebook: @newschoolofmarketingInstagram: @bianca_mckenzie Work with me:🟠 S...2022-05-1709 min
New School of Marketing7 Marketing ideas for EOFYI know it’s only May but if you’re in Australia that means the end of the financial year is not far off and it really means that if you want to host a promotion for it you need to start planning your offers now. If you’re an eCommerce business you’re probably used to planning ahead. You’re probably ordering Christmas stock and organising your December promo calendar already. Anyway, the end of the financial year is almost here and in this episode I wanted to talk about 7 marketing ideas for your EOFY offers...2022-05-1008 min
New School of MarketingWhat's working right now - Facebook ads tips from the front lineWhile I’ve been on maternity leave, and technically still am, I’ve kept a close eye on what’s happening with Facebook ads and my small and mighty team as well as my peers are keeping me in the loop.So in this episode I want to dive into what’s working right now and share Facebook ads tips from the front line.Firstly I want to mention that the Facebook ads landscape has changed a lot in the past year. What used to work doesn’t anymore and advertisers have had to change and adapt...2022-05-0308 min
New School of MarketingWhy list building is still the most popular type of ad objectiveThe last few weeks there have been lots of conversations in my peer group about list building and how important it still is for businesses. Especially for coaches, course creators and service based businesses but equally so for e-commerce businesses. It made me think about this topic more, and how this information should be shared further and not just kept in my peer group of ads managers. So in today’s episode I want to talk about list building and why it’s still the most popular type of ad objective. For as long as...2022-04-2608 min