Shows
B on BrandThe Symbiotic Relationship Between PR and Branding: How to Tell Your Story to Grow Your BusinessSummaryIn this episode of B on Brand, host Bianca Paggi welcomes PR expert Sabina Hitchen, affectionately dubbed the 'fairy godmother of PR.' The conversation dives deep into the symbiotic relationship between public relations (PR) and branding, emphasizing how they work together to create a cohesive narrative for businesses. Sabina shares her journey from being a high school history teacher to founding Press for Success, a platform designed to empower small businesses with the tools and knowledge to navigate the world of PR. The discussion highlights the importance of storytelling in both PR and branding, illustrating...
2026-02-0350 minB on BrandThe Power of Photography in BrandingSummaryIn this episode, Bianca Paggi interviews Priyanca Rao, an award-winning branding and portrait photographer. Priyanca Rao is an award‑winning New York City and Westchester based branding and portrait photographer whose work lives at the intersection of empowerment and storytelling. With fashion design training from the London College of Fashion and more than two decades in the creative world, Priyanca helps women founders, leaders, and visionaries step into their power through photography that feels both editorial and deeply human.Named one of the top #4 Fearless Photographers in the USA, she believes that great photography is...
2026-01-2751 min
Poder Latina CEOBuilding Brands That Connect: How Bianca Paggi Is Using Cultural Identity to Create Successful CampaignsIn this episode of Poder Latina's CEO podcast, Elisa Molina engages in a heartfelt conversation with Bianca Paggi, a Salvadorian-American entrepreneur, about her journey and the cultural influences that shaped her business acumen. They discuss the importance of embracing one's cultural heritage, the challenges and advantages of being a Latina in business, and the significance of building a strong brand foundation. Bianca shares her experiences in the corporate fashion industry and how it led her to start her own bilingual branding and marketing agency, Branding with B. The episode highlights the power of cultural diversity and the r...
2026-01-1817 minB on BrandFrom Visuals to Values — Aligning Your Brand Identity with Your MissionSummaryIn this episode of Beyond Brand, host Bianca Paggi discusses the critical importance of brand alignment, emphasizing that a brand is more than just its logo or products; it is the promise made to consumers. She explores how to ensure that a brand's visuals, messaging, and customer experience align with its mission and values. Bianca provides practical steps for conducting a brand alignment audit and highlights the significance of internal alignment within teams. The episode concludes with common pitfalls to avoid and the importance of intentional consistency in branding.Takeaways...
2025-09-1016 minB on BrandBuilding a Brand That Lasts — The Psychology of LoyaltyKeywordsloyalty, psychology, brand loyalty, customer retention, emotional connection, actionable tips, brand values, social proof, community engagement, customer experienceSummaryIn this episode, Bianca Paggi explores the psychology of loyalty, emphasizing its importance for founders and brand builders. She discusses the emotional and behavioral aspects of loyalty, the core psychological drivers that influence customer retention, and provides actionable tips for building stronger loyalty in brands. Through real-world examples, she illustrates how brands like Apple and Starbucks effectively create loyalty through consistency, emotional connection, and community engagement. The episode concludes with...
2025-08-1330 minB on BrandFrom Transactional to Transformational: How Branded Touchpoints Keep Clients Coming BackKeywordsclient experience, client retention, branding, transformational brands, customer journey, small business, client loyalty, customer service, emotional connection, business strategySummaryIn this conversation, Bianca Paggi and Natalie Madrigal delve into the critical aspects of client experience and retention. They discuss the importance of transforming a transactional brand into a transformational one, emphasizing the emotional connection that brands must establish with their clients. The conversation highlights the significance of branding throughout the client journey, identifying weaknesses, and implementing high-impact touch points to foster loyalty. Natalie shares actionable insights for small...
2025-07-3048 minB on BrandWhy We Buy: The Psychology Behind Irresistible BrandsSummaryIn this episode, Bianca Paggi delves into the often-overlooked aspect of brand psychology, emphasizing its critical role in consumer purchasing decisions. She explains how emotions and subconscious triggers influence brand loyalty and purchasing behavior. Bianca outlines core psychological principles that brands can leverage to connect with consumers, including familiarity, emotional resonance, consistency, social proof, and mirror messaging. She provides real-world examples of successful brands and offers practical advice on how to apply these principles to build a brand that resonates with consumers and drives sales.Takeaways93% of consumers' purchasing decisions...
2025-07-2235 minB on BrandUnlocking Pricing Power Through Brand PositioningTakeawaysPricing too low can harm brand perception.Market research is crucial before launching a product.Testing pricing strategies is essential for success.Brand positioning affects customer willingness to pay.Strong visual branding can enhance product appeal.Building community fosters customer loyalty.Transparency in branding builds trust with consumers.Storytelling enhances brand connection and value.Evaluate pricing strategies regularly for profitability.Differentiate your brand to stand out in the market.SummaryIn this conversation, Bianca Paggi and Michelle Hsiao delve into the intricate relationship between pricing power and brand positioning. They discuss...
2025-07-0852 minB on BrandHow To Build A Brand Step-by-StepSummaryIn this episode, Bianca Paggi discusses the step-by-step process of building a brand using the Hive Method. She emphasizes the importance of establishing a strong foundation, understanding your ideal client avatar, crafting a unique brand voice, and creating compelling visuals. The conversation also highlights the significance of consistency in branding and how it contributes to consumer trust and business growth. Bianca shares insights on consumer psychology and the subconscious factors that influence purchasing decisions, providing actionable tips for founders looking to build a powerful brand without a hefty budget.Takeaways...
2025-06-2436 minB on BrandLegal First: What Founders Need to Know About Trademarks & Brand ProtectionSummaryIn this episode, Bianca Paggi welcomes trademark lawyer Mika Mooney to discuss the essential legal knowledge founders need regarding trademarks and brand protection. They explore the importance of trademarks, common mistakes made by founders, and the proactive steps that can be taken to protect a brand from the outset. Mika emphasizes the need for founders to align their branding and legal strategies to avoid costly mistakes and ensure long-term business success.TakeawaysTrademarks protect brand identifiers like names and logos.Founders often delay trademarking, thinking it's unnecessary until they grow...
2025-06-1845 minB on BrandYour Brand Is Talking — Even When You're NotSummaryIn this episode, Bianca Paggi discusses the importance of branding as a silent ambassador for businesses. She emphasizes that a brand communicates even when the founder is not present, and it is crucial to ensure that all touch points—visual, auditory, and experiential—are cohesive and consistent. The conversation covers the significance of visual identity, the power of tone in messaging, and real-world examples of brands that exemplify consistency. Ultimately, the episode highlights that consistency builds trust and can significantly impact business growth.TakeawaysYour brand is your silent ambassador.Ever...
2025-06-1031 minB on BrandBranding Is the BusinessSummaryIn this episode, Bianca Paggi introduces the concept of branding as the heart and soul of a business, emphasizing that it goes beyond just logos and colors. She discusses the importance of understanding branding's role in business strategy, the psychology behind consumer decisions, and how effective branding can lead to business growth. The podcast aims to provide practical insights and strategies for entrepreneurs to enhance their branding efforts.TakeawaysBranding is the heart and soul of your business.Branding is not just logos, fonts, and colors.
2025-06-0324 min
Empower HER MoneyEpisode 14: From Fashion to Branding with Bianca PaggiAngela introduces Bianca, who has started a branding business after working in the fashion industry for 7-8 years. Bianca fell in love with branding while studying abroad in Barcelona in college and wanted to start her own business. She worked as a side client for a women-owned business studio in Atlanta, helping them with branding and building relationships. She wants to help other women owned businesses feel confident in their decision to start their own businesses. She shares her experience of starting her first business as a 10-year-old pet sitting company and how her parents encouraged her to give...
2023-07-2413 min
eCommerce Badassery60. 10 Tips to Improve Your eCommerce Website & Instagram ProfileSmall tweaks for big results. Tune into this week’s episode to learn what most eCommerce + product-based businesses are doing wrong on Instagram + their websites. These are the most common call outs for eCommerce business owners during my live audits on Clubhouse with Bianca of Branding with B.
What You’ll Learn
How to optimize your Instagram profile for brand recognition + SEO
How to best set up your website’s homepage to maximize sales
An important piece of site experience that you might not have put enough thought into.
Links Mentioned
HotJar - https://apps.shopify...
2021-05-1814 min
The Social Media Spotlight PodcastHow Amplifying Your Brand Can Increase Your Sales with Bianca PaggiHow to build a personal brand? How to build a business brand? How to improve your branding? If you’re questioning any of these things, this episode will answer any branding questions you have! Nina is joined by Bianca, the founder of Branding With B, to discuss how you can create effective branding for you and your business. Bianca explains why branding is so important as business owners and people who offer any services or products. You'll learn how to create a powerful brand that sells, get tons of social media tips, and more! Listen to this full...
2020-07-0646 min