Shows
Marketing Ear BiscuitsIOS 14 vs Facebook. Everything you need to know for Advertising.The iOS14 update to privacy tracking is the hot topic in every Facebook Marketing gurus mouth at the moment and were here to tell you everything you need to know about this update and how it will effect your advertising online.
The question still remains, should we be worried? Frankly, if you have BidPixel on your side, theres nothing to be worried about, all Marketing Agencies and Freelancers are all in the same boat.
This episode will cover everything you need to know about the update as Jay and Dave talk about the...2021-01-2132 minMarketing Ear Biscuits2020 Year in Review: How 2020 Changed the Digital Landscape for E-commerceWe are back!!!
We know you have missed us and we are now back on popular (or unpopular) demand. This episode is the perfect year-ender for everyone as we recap this year's most pressing issues and updates below:
How the pandemic shifted everyone from brick and mortar to an online digital store.
Facebook Ads updates and algorithm changes.
Other bits and pieces of advice from BidPixel’s Dave (CEO) & James (Sales).
Check out the full episode here and comment on our Youtube channel anything you want us to...2020-12-0921 minMarketing Ear BiscuitsWhy you need to be writing longer Facebook ads copy?Another week and another new episode with BidPixel's Dave Granfield and Chris Mott, as they talk about the following points:
Long-form Facebook copy for brand awareness
The importance of warming up your customers
How audience targeting is significant in your Facebook ads
Check out the full episode here and don't forget to subscribe to our channel for first dibs on everything marketing from BidPixel.2020-05-0624 minMarketing Ear BiscuitsShifting Marketing ObjectivesThis week, BidPixel's CEO Dave Granfield and Senior Ad Account Manager Chris Mott, share how shifting marketing objectives can help your brand survive and thrive.
We discuss in-depth the strategies that BidPixel uses for Brand Awareness or TOF (top of the funnel) marketing.
We also talk about how to portion a funnel out so you don't just focus on conversion and retargeting but also feeding the funnel for more possible buyers and leads.
Check out the full video here and don't forget to subscribe to our Youtube channel here.
2020-04-2016 minMarketing Ear BiscuitsHow Do You Get Contact Details When You've Never Tried to Before?Here's to another week of learning from the all-star cast of BidPixel.
Dave, Jay, Josh and Callum talk about the following guidelines for this episode:
The importance of capturing customer details in any business
Lead Generation Timing
How Attentiveness with Leads can turn into Business
Stay tuned for more exciting and jam-packed episodes.
2020-04-1626 minMarketing Ear BiscuitsFacebook Testing Phases and Bidding Process ExplainedDave is back again answering some of the tough marketing questions coming from our community.
Today’s questions include:
- When running top-of-funnel ads on Facebook, what audience size and ad spend is appropriate?
- What is the bidding process on Facebook?
- PLUS the Auction and Delivery Best Practices.
It’s your last change to ask your toughest marketing question today for your chance to win $50,000: https://www.bidpixel.com/questions/
2020-03-2625 minMarketing Ear BiscuitsLong form copy or videos? Qualifying leads?On today’s podcast, Dave answers some of the toughest marketing questions asked by our community.
Today’s questions include:
How to engage with an audience if it doesn’t come naturally?
How to you warm up a cold audience?
How do you say “no” to a potential customer?
Ask your toughest marketing question today for your chance to win $50,000: https://www.bidpixel.com/questions/
2020-03-1719 minMarketing Ear BiscuitsQuestions answered - Part 2 | Latest Strategies on FB ad structures & Creative AdvicesIn this weeks episode, Dave (CEO) tackles more questions sent in by our listeners.
He will be covering what to expect when starting with a new agency, talk about the latest strategies when it comes to Facebook ad structure and also chats about how to up your creative game on your socials without spending the big bucks.
Dave will also finish off with a couple of book suggestions that will help any business owner go next level.
Don't forget, we are in the last month of our $50k giveaway. If you haven't already, make sure you head to bidpixel.com/que...2020-03-0421 minMarketing Ear BiscuitsOn page SEO for ShopifyEvery business can benefit from good SEO so you are ranked high in a google search, particularly if you are in eCommerce.
In this episode, Dave Granfield (CEO of BidPixel) catches up with Josh Rimmington of JR Marketing Group to discuss the 6 best ways to improve the on-page SEO for your Shopify store.
There are a lot of agencies out there selling overnight success when it comes to SEO but in reality, it is a long term process.
If you run an eCommerce store and want to improve your SEO then this episode...2020-02-1329 min
Parenting Plus BusinessFamily First! In this episode Josh is joined by Dave Granfield, Co-Founder and CEO of BidPixel an award winning Facebook & AI advertising agency. 2020-01-2727 minMarketing Ear BiscuitsCashflow for eCommerce stores | 5 places to look for fundingOne of the biggest issues we see within BidPixel's customer base is eCommerce stores that get stuck in an endless cycle of running out of stock and having to use discounted pre-orders to get cashflow working.
The problem with discounting for pre-orders is:
Your consumers are left waiting weeks for the products they've ordered,
You lose 20-30% of your revenue instantly due to discounting,
Customers get used to your discounted prices and will hesitate to ever purchase full price,
You are continually chasing a positive cash flow in the business
2020-01-1728 minMarketing Ear BiscuitsBuilding a team culture you can be proud of.BidPixel's CEO, Dave Granfield takes us through his 14 tips for building a positive, winning team culture. Along the way, Dave will discuss the importance of knowing your company WHY? and how this can help your team look forward to turning up to work each day. BidPixel has grown substantially as an agency over the past couple of years and for Dave, the team culture has been an integral part of that success.
2020-01-0931 minMarketing Ear BiscuitsWarming up a boss for more more digital marketing budgetAre you a marketing manager stuck in the rut of trying to get your boss/s to commit more money towards moving from Traditional Marketing into Digital Marketing?
Bidpixel's Dave Granfield chats to Mireille Ryan about how to ask a boss/CEO/board for more budget towards digital in 2020.
Mireille is the CEO at SMMI 💡Social Media Marketing Institute and the Founder of Social Media Marketing Awards.
2019-11-2623 minMarketing Ear BiscuitsFacebook advertising AFTER the Christmas 2019 season👀 What are the 5 top Facebook ad strategies you need to be doing now AFTER Christmas ends.
💥 How to save money when everyone's credit cards are maxed out!
Jay and Dave from BidPixel cover their holiday season Facebook ad checklist to make sure ad accounts are setup for growth and profits.
👉🏼Ask us a TOUGH MARKETING QUESTION on our Youtube videos and we'll answer them live and give you a shoutout. 😃
2019-11-1515 minMarketing Ear BiscuitsFacebook advertising over the Christmas 2019 season. What NOT to do + 6 tips on how to win with ads.👀 What are the 5 top Facebook ad strategies you need to be doing now BEFORE Christmas arrives.
💥 [Bonus] Our number one strategy to check before you run ads in one of the busiest times of the year.
Jay and Dave from BidPixel cover their holiday season Facebook ad checklist to make sure ad accounts are setup for growth and profits.
👉🏼Ask us a TOUGH MARKETING QUESTION on our Youtube videos and we'll answer them live and give you a shoutout. 😃
2019-11-1420 minMarketing Ear BiscuitsHow to scale your Facebook ads the BidPixel wayDave and Jay get down and dirty on how to scale Facebook ads effectively in the day and age of Campaign Budget Optimisation.
This topic is going to bring out the comments for sure as there are soo many ways of scaling adspend to increase revenue and everyone seems to have an opinion.
2019-10-0321 minMarketing Ear BiscuitsFalse claims by agencies, attribution windows explained & do $5 ad sets work anymore?Dave Granfield and Jay Janus talk about being sick and tired of marketing agencies operating unethically taking on customers and underperforming.
They also discuss the good old $5 adset for testing. Do they work and if not, what is a better option? Plus - BidPixel is growing and moving.
We are off to a new office on the Gold Coast and it's time to celebrate with a prize.
2019-10-0220 minMarketing Ear BiscuitsBFCM prep, Where BidPixel came from, tools of titans and ethics in our industryJay and Dave discuss Black Friday, Cyber Monday in Australia in 2019 as well a introduce a new segment called "What makes this ad great" where they look at Shift, a productivity platform's use of asset customisation and dynamic creatives.
Dave reviews the mega book Tools Of Titans and Jay has a say (rant) about the ethics of the advertising industry
2019-09-1223 min