Shows
Dog Grooming Business Help & SupportApprenticeships in Pet Grooming – with Poppy from K9 Groom SchoolIn this episode, Bill is joined by Poppy, owner of K9 Groom School, to talk all about training and apprenticeships in the pet grooming industry.Poppy shares her experience running a busy training school and explains why structured, high-quality training is so important for both new groomers and the businesses that employ them. She talks about the challenges that can come with apprenticeships – like setting clear expectations and making sure both the apprentice and the employer have a positive experience – as well as the huge rewards that come from getting it right.Bill and Poppy also...
2025-12-2259 minDog Grooming Business Help & SupportRaising Industry Standards with Vicky Skinner from the Animal Focused AllianceIn this episode, Bill Betts is joined by Vicky Skinner, who shares the important work being done by the Animal Focused Alliance. This organisation supports pet businesses by providing clear, reliable advice on licensing, compliance, and best practices.Vicky explains how the Alliance was set up to help groomers, boarders, walkers, and other pet professionals raise their standards, understand their legal responsibilities, and access the right information, especially when the rules and guidance can feel confusing or unclear.Bill and Vicky talk about the power of community and collaboration, and how working together as an i...
2025-12-0547 minDog Grooming Business Help & SupportFrom Retail to Pet Grooming – Dee Ann Allen’s Business JourneyIn this episode, Bill Betts chats with Dee Ann Allen, one of his amazing clients, about her inspiring journey from working in retail and food service to running her own pet grooming business.Dee shares what it was like to make such a big career change and how she discovered that her real passion was working with animals. The conversation covers everything from setting the right prices to managing time better, and building a business that actually fits around your life – not the other way around.They also discuss the lessons Dee learned from being pa...
2025-11-281h 09Dog Grooming Business Help & SupportJo Wallace on Community, Learning and Finding Your PathIn this episode, Bill Betts is joined by Jo Wallace, a passionate pet groomer, trainer, and advocate for lifelong learning in the grooming industry.Jo reflects on her time at the Pet Pro Expo, sharing why events like these are so valuable – not just for learning new business strategies like lead generation and storytelling, but also for the community and connection they provide. She speaks about how one speaker in particular – Fanny – really stood out, and how storytelling can play a powerful role in building a strong business.Jo also shares her personal journey – from voluntee...
2025-11-211h 02Dog Grooming Business Help & SupportGrooming, Clients, and Confidence – with Colin TaylorIn this episode, Bill Betts is joined by grooming legend Colin Taylor for an honest and insightful chat about the realities of working in the grooming industry, from customer service to burnout and everything in between.Colin shares stories from his many years in the industry and talks about the biggest challenges groomers face today. While having great technical skills is important, he explains that how you treat your clients and communicate with them is just as vital. Grooming is about more than just a haircut. It’s about building trust, understanding people’s expectations, and creating a pr...
2025-11-1458 minDog Grooming Business Help & SupportFrom Grooming to Celebrancy – Julie Goodall’s Journey of ReinventionIn this episode, Bill Betts talks with Julie Goodall, whose story is all about adapting, growing, and finding a new path when life takes an unexpected turn.Julie started her career in the corporate world but found herself facing redundancy. That moment pushed her to follow a new passion – pet grooming. She built a strong, successful business and learned loads of valuable skills along the way. But after facing personal challenges, Julie knew it was time for another big change.She now works as a celebrant, creating meaningful ceremonies for people and families – and surprisingly, many...
2025-11-071h 17Dog Grooming Business Help & SupportFrom Mobile Groomer to Salon Success – with Phoebe HarrisIn this episode, Bill talks to Phoebe Harris, a client, friend and pet groomer who shares her honest and inspiring journey from starting out as a mobile groomer to now running her own successful salon.Phoebe opens up about how little she knew about the grooming industry when she started – and how her love for animals and the desire to spend more time with her daughter Sophia, motivated her to take the leap. She talks about the challenges she faced, especially when it came to setting prices and the fear that comes with raising them.To...
2025-10-311h 28Dog Grooming Business Help & SupportWhat Is a Pet Grooming Business Audit – And Why You Might Need OneIn this episode, Bill explains what the Pet Grooming Business Audit is – and how it’s helping groomers across the UK get clearer on their goals, grow their business, and feel more in control.Bill breaks down what happens during the audit, which starts with a short form you fill in beforehand. This gives Bill the chance to review your website, social media, prices, and other key details before the session – so the actual audit call can go straight into the areas where you need the most help.During the 1-to-1 session, you’ll look at:Y...
2025-10-2408 minDog Grooming Business Help & SupportMindset Matters – Building Confidence in Your Grooming BusinessIn this episode, Bill Betts talks about coaching, in particular Louise, a mindset coach who works closely with pet groomers to help them overcome common business challenges – from self-doubt to pricing nerves and burnout.Louise often shares how our mindset – the way we think and feel about ourselves and our business – plays a massive role in how successful we can be. If you’ve ever felt guilty about raising your prices, struggled to set boundaries with clients, or put off the things you know you need to do… this episode is for you.💬 Key TakeawaysMindset ma...
2025-10-1727 minDog Grooming Business Help & SupportGetting Found Online – SEO Tips for Pet Groomers with KiKi from New Media GhostIn this episode, Bill is joined by KiKi, an SEO expert from New Media Ghost, to talk about something that can make a huge difference to your grooming business: being found online.If you’ve ever wondered why your business doesn’t show up on Google or why you’re not getting as many new clients as you’d like, this episode is for you.KiKi breaks down SEO (Search Engine Optimisation) in a way that makes it easy to understand. She explains how SEO isn’t just about keywords anymore, it’s about answering real questio...
2025-10-031h 14Dog Grooming Business Help & SupportFixing Your Money Mindset – Why It Matters for Pet GroomersIn this episode, Bill Betts talks openly and honestly about something many pet groomers struggle with: money mindset. If you’ve ever felt awkward about raising your prices or unsure how to manage your finances, this episode is for you.Bill explains how the way we think about money, often shaped by how we were brought up, can affect how we run our businesses. When we don’t value ourselves properly, we’re more likely to undercharge, feel stressed, and get stuck in a cycle of burnout.He shares stories from groomers he’s worked with who...
2025-09-2626 minDog Grooming Business Help & SupportWhy Curiosity is Your Secret SuperpowerIn this solo episode, Bill talks about something you might not usually think of as a business skill – curiosity – and how it can be a game-changer for pet groomers.Bill reflects on his own journey and shares how being curious, always asking questions and wanting to understand more have helped him grow his business. While many groomers are naturally curious about grooming tools and techniques, Bill explains that the real growth happens when we take that same mindset and apply it to the business side of things too.He talks about how staying curious about pric...
2025-09-2216 minDog Grooming Business Help & SupportBoundaries, Burnout, and Finding Balance – with Diana HorvathIn this episode, Bill Betts chats with Diana Horvath, a grooming salon owner and the author of The Awakened Pet Groomer. Together, they explore something that many groomers struggle with – how to set healthy boundaries with clients and avoid burnout.Diana shares her personal story of how she got into grooming, and how over time she realised that constantly trying to please everyone was taking a toll on her mental health. She explains how she started setting clear boundaries in her business – and how that not only improved her work-life balance but also made her business more enjo...
2025-09-121h 00Dog Grooming Business Help & SupportWhy Mental Health First Aid Matters – with Lobby from Trojan Well BeingIn this episode, Bill talks to Lobby, a former police officer and founder of Trojan Well Being, about something that affects more of us than we realise – mental health.Lobby shares how his own experience of trauma led him to set up Trojan Well Being, a business focused on helping others improve their mental well-being. He explains why Mental Health First Aid training is so important – especially for business owners and anyone working in high-stress environments, like the pet grooming industry.Bill and Lobby talk about the signs that someone might be struggling, and how trai...
2025-09-051h 02Dog Grooming Business Help & SupportBuilding a Life on Your Own Terms with Alexander SeeryIn this powerful episode, Bill Betts speaks with Alexander Seery, founder of Shifts to Success, about how he went from a career in the police to becoming a successful entrepreneur and property investor.Alex shares what it was like working in law enforcement and how he started to feel frustrated by the lack of freedom and financial control. He noticed many of his colleagues felt the same – stuck in a system that didn’t reward them for working harder or thinking bigger. That realisation pushed him to look for something more – and that’s when he discovered the worl...
2025-08-2949 minDog Grooming Business Help & SupportWhy You Should Be at the Pet Pro ExpoIn this exciting episode, Bill Betts is joined by Vicky, better known as The Pet Accountant, to talk all about the upcoming Pet Pro Expo – a brand-new business event for the pet industry.Vicky shares why she’s so passionate about this event. It’s not about product stands and freebies, it’s about learning how to run a better business. Whether you’re a pet groomer, dog walker, or daycare owner, this event is packed with helpful advice from people who understand what you do.They chat about the power of networking, building real connection...
2025-08-2239 minDog Grooming Business Help & SupportAre You Leaving Your Customers Feeling “Meh”?In this solo episode, Bill Betts shares a real-life story about a recent visit to the opticians – and how it made him reflect on customer service in pet grooming businesses.What started out as a simple eye test turned into a confusing, awkward experience full of disorganisation, mixed messages, and long waits. While everything technically got done, Bill walked away feeling deflated and frustrated – and it got him thinking…Are your customers ever walking away from your grooming business feeling the same?This episode is a reminder that grooming isn’t just about the hair...
2025-08-1513 minDog Grooming Business Help & SupportHow did Alexis go from £1800 a month to £6000 a monthIn this episode, Bill Betts shares the inspiring story of Alexis, a pet groomer whose business has undergone a complete transformation, thanks to some smart changes and a willingness to try new things.Bill plays a clip from one of their recent coaching calls, where Alexis explains how she went from earning £1,800 a month to £6,000 a month, all while reducing her working week to just four days. It’s a brilliant example of how working smarter, not harder, can lead to big results.So, how did she do it?Bill breaks it down:Sh...
2025-08-0817 minDog Grooming Business Help & SupportLife Coaching and Finding Fulfilment with Carl ArmstrongIn this episode of the Pet Grooming Business Help and Support Podcast, Bill Betts sits down with Carl Armstrong, a life coach who helps people get more clarity and direction in both life and business.Carl talks about his own journey – leaving his admin job to become a life coach because he wanted to make a difference in people’s lives. He explains what life coaching actually is (and what it isn’t), and why it can be so powerful for people who feel stuck or unsure of their next steps.One of the key topics...
2025-07-251h 07Dog Grooming Business Help & SupportMaking Social Media Work for Your Pet Grooming BusinessIn this episode of the Pet Grooming Business Help and Support Podcast, Bill chats with Charlotte from Pet Business Support all about social media, and how pet groomers can use it to grow their business.Charlotte shares her journey, starting as a virtual assistant and growing her business into a thriving membership group, all focused on getting better at social media. She now supports pet professionals across the UK with simple, effective ways to show up online.This episode is full of great tips for anyone who finds social media a bit overwhelming. Charlotte explains...
2025-07-1857 minDog Grooming Business Help & SupportYou Don’t Have to Do It All On Your Own🎧 This Week’s Episode: In this episode of the Pet Grooming Business Help and Support Podcast, Bill Betts talks about something that affects a lot of pet groomers: feeling like you have to do everything yourself to succeed.Bill shares a story from a chat he had with top business coach Daniel Priestley, where they talked about how many business owners find it hard to ask for help. Often, this mindset comes from school, where we’re taught that getting help is cheating – but in business, that couldn’t be further from the truth.Bill expl...
2025-07-1112 minDog Grooming Business Help & SupportTalking Teeth with The Dog Tooth Fairy🎧 This Week’s Episode: Talking Teeth with The Dog Tooth Fairy:In this episode of the Pet Grooming Business Help and Support Podcast, Bill Betts is joined by Anastasia, also known as The Dog Tooth Fairy. She’s a well-known expert in pet dental care and shares her knowledge about keeping pets’ teeth clean and healthy.They chat about why pet dental hygiene is becoming a hot topic. Anastasia recently spent time at Crufts, where she noticed more pet owners are asking about dental care for their pets, especially dogs. This growing interest means groomers have a re...
2025-07-0432 minDog Grooming Business Help & SupportNavigating Business Challenges with Bill BettsBusiness failures, as perceived in the realm of pet grooming, are not necessarily an indication of defeat, but rather an opportunity for growth and reflection. I, Bill Betts, elucidate the various challenges that pet grooming business owners may encounter, including redundancy and employee resignations. It is imperative to understand that these situations can serve as catalysts for necessary change and improvement within one's business. I advocate for a proactive approach, emphasising the importance of financial awareness and the establishment of a savings buffer to mitigate potential setbacks. Ultimately, reframing our understanding of what constitutes failure can empower us to...
2025-06-2028 minDog Grooming Business Help & SupportEffective Communication in Pet Grooming: Insights from Amanda CooksonEffective communication with customers is paramount for success in the pet grooming business, as discussed by Bill Betts and his guest Amanda Cookson in this enlightening episode. They explore the significance of articulating grooming processes and establishing clear expectations to foster understanding and trust with clients. Through anecdotes and practical advice, Amanda underscores the necessity of honest dialogue, not only to enhance the customer experience but also to mitigate misunderstandings about pet care. The conversation further delves into the emotional aspects of communication, examining how the energy and approach of groomers can profoundly impact client relationships. Ultimately, this episode...
2025-06-131h 05Dog Grooming Business Help & SupportAlex from Tilly and Family: Revolutionising Pet Grooming with Natural IngredientsBill engages in a profound dialogue with Alex from Tilly and Family, focusing on the innovative realm of 100% natural pet care products designed for dogs and horses. A salient point of discussion is the meticulous formulation of Tilly's shampoo bars, which uniquely consist of only five natural ingredients, eschewing harmful chemicals prevalent in conventional pet grooming products. Alex elaborates on the efficacy of these products in alleviating skin irritations often suffered by pets due to environmental factors and chemical exposure. The conversation also traverses the myriad benefits of these shampoo bars for both pets and groomers, highlighting their dual...
2025-05-3035 minDog Grooming Business Help & SupportRunning your business on the front footThis podcast episode elucidates the imperative of adopting a proactive approach in the management of one's pet grooming enterprise. I expound upon the concept of operating from the "front foot", which entails taking deliberate actions to assert control over one's business operations rather than passively allowing circumstances to dictate outcomes. This episode also delves into the significance of efficient task management, particularly concerning administrative duties that can often overwhelm business owners. By systematising and outsourcing these tasks, we can liberate ourselves to focus on our core competencies and enhance overall business performance. Ultimately, we aim to inspire pet grooming...
2025-05-2321 minDog Grooming Business Help & SupportElevate Your Grooming Business: Insights from Adam of Geared4GroomingThe primary focus of this podcast episode is the essential maintenance of grooming equipment, specifically dryers and clippers, as discussed by Bill and his guest, Adam from Geared4Grooming. Adam, who has extensive experience in the pet grooming industry, shares his journey from a DIY enthusiast to a specialist in repairing and servicing grooming equipment. He elucidates the common problems faced by groomers, particularly regarding the upkeep of their dryers and clippers, and offers valuable insights into effective maintenance practices that can prolong the lifespan of these vital tools. The conversation delves into the intricacies of equipment functionality, the...
2025-05-1638 minDog Grooming Business Help & SupportEmpowering Pet Groomers: Nextmune and Its Impact on the IndustryThe conversation between Bill Betts and John Redbond elucidates the multifaceted offerings of Nextmune, a company dedicated to enhancing dermatological health in pets through innovative products. John, a seasoned veterinary nurse, shares insights into his professional journey, detailing his transition from clinical practice to the role of head of marketing and education at Nextmune. He elucidates the significance of non-prescription products that are accessible to pet groomers, thereby empowering them to address common skin issues effectively. The discussion underscores the prevalence of skin-related ailments among pets, emphasising the necessity for groomers to be well-informed about the available solutions. Furthermore...
2025-05-0247 minDog Grooming Business Help & SupportProfit First: A Revolutionary Approach to Pet Business AccountingBill Betts engages in an enlightening dialogue with Crystal Lee, a distinguished business coach specializing in the pet grooming industry, and Tim Seymour from Profit First Professionals. The pivotal focus of this episode revolves around the innovative financial management system known as Profit First, which advocates for a paradigm shift in how business owners perceive and allocate their profits. By altering the traditional formula of sales minus expenses equals profit, the Profit First methodology encourages entrepreneurs to prioritize profit from the outset, thereby fostering a more sustainable and profitable business model. Through this discussion, I gain valuable insights into...
2025-04-1156 minDog Grooming Business Help & SupportUnmasking Imposter Syndrome: Bill's Transformative Journey with Dr. Tara HallidayImposter Syndrome, a pervasive phenomenon affecting approximately 70% of high achievers, is the focal point of our discussion with Dr. Tara Halliday. In this episode, we delve into the complexities surrounding this debilitating feeling, wherein individuals perceive themselves as frauds despite their evident capabilities and accomplishments. Dr. Halliday elucidates the myriad myths associated with Imposter Syndrome, dispelling the notion that it solely afflicts women or beginners. Through a candid exchange, I share my personal journey of grappling with these feelings, emphasizing the transformative power of Dr. Halliday's Inner Success Program, which has enabled me to confront and mitigate the impact...
2025-04-0446 minDog Grooming Business Help & SupportMarketing Mastery: Insights from KiKi Choda of New Media GhostThe conversation with marketing expert KiKi Choda from New Media Ghost elucidates the critical significance of local search engine optimization (SEO) for pet grooming businesses. KiKi delineates the necessity for pet groomers to enhance their visibility in local searches, emphasizing that 80% of consumers utilize search engines to locate nearby services. The discourse further explores the dynamic realm of digital marketing, where traditional methods are being supplemented and, at times, overshadowed by the digital landscape, including social media and keyword strategies. We engage in a thorough examination of practical tactics that can be employed to optimize online presence, including the...
2025-03-141h 08Dog Grooming Business Help & SupportUnlocking Financial Freedom: Insights from Certified Money Coach Fanny SnaithThe dialogue with Certified Money Coach Fanny Snaith elucidates the intricate relationship individuals have with their finances, emphasizing the pivotal role of a positive money mindset. Fanny articulates that one's emotional and psychological associations with money significantly influence financial behaviors and decision-making. Throughout the conversation, we explore the manifestations of financial distress, ranging from poor money management to emotional discomfort surrounding spending. Fanny advocates for a transformative approach, encouraging listeners to diagnose their financial challenges and confront the underlying beliefs that perpetuate a negative relationship with money. Ultimately, this episode serves as a compelling invitation to engage with one's...
2025-03-071h 09Dog Grooming Business Help & SupportNavigating the Challenges of Pet Grooming: A Discussion with Julie HarrisThis episode features a compelling discussion with Julie Harris, who shares insights into her extensive experience in the pet grooming industry. Central to our conversation is her recent endeavor, a comprehensive book titled "Canine Anatomy, Skin Coats, Health and First Aid," which aims to bridge the knowledge gap in grooming education. We delve into the significance of understanding not only grooming techniques but also the underlying health implications for the animals in our care. Julie emphasizes the necessity of qualifications in the grooming profession and the benefits of continual learning to enhance service quality. Throughout the episode, we reflect...
2025-02-281h 23Dog Grooming Business Help & SupportTransform Your Pet Grooming Skills with QuickClawzThe primary focus of this podcast episode is the innovative training tool known as QuickClawz, designed to assist dog owners and groomers in the delicate process of cutting dogs' claws. I engage in a comprehensive discussion with Hazel Patterson, the creator of QuickClawz, who shares her journey from a career in podiatry to the pet grooming industry. We delve into the intricacies of the product, exploring its design, functionality, and the motivations behind its development. Hazel articulates the challenges she faced in bringing this concept to fruition, particularly in navigating the complexities of product design and market entry. Ultimately...
2025-02-2138 minDog Grooming Business Help & SupportThe Challenges of Selling a Pet Grooming Business: A Candid ConversationThis conversation centres on the profound implications of entrepreneurship, particularly within the context of the pet grooming industry. Bill engages with Sophie, the proprietor of the Kitty Cat Club, discussing her extensive experience and the challenges of managing businesses in a sector often overlooked. A salient point of this episode is the recognition of the emotional and psychological toll that entrepreneurship can exact, as Sophie shares her journey of selling multiple businesses and the subsequent impact on her mental health. The dialogue further explores the nuances of risk assessment and the importance of maintaining a balance between personal fulfilment...
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