Shows
OUTCOMES - The Healthcare and Biopharma Marketing PodcastA Daughter's Promise: Lifelong Vigilance After Losing Her Mom to Breast Cancer📋 Episode Description:In this touching episode of OUTCOMES, we invite you to join us where personal stories not only inspire but educate. Bill Gadless, your host, welcomes Emma DeNunzio, an incredibly brave young woman and a Web Developer Associate at emagine, who shares her life-changing journey.🌸 A Story That Touches The Heart:Timed to align with Breast Cancer Awareness Month, Emma bravely allows us into her world, sharing the story of losing her mother to triple-negative breast cancer when Emma was merely 7 years old. Her vulnerability transforms this episode into a conversation of shared experiences and em...2023-10-1029 minOUTCOMES - The Healthcare and Biopharma Marketing PodcastSEO Resilience: Thriving Through Google Algorithm UpdatesIn this next episode of OUTCOMES, Bill Gadless engages with emagine SEO Strategist, Heather Cumens, in a deep dive into the realm of SEO, particularly focusing on the resilience needed to thrive through Google's ever-evolving algorithm updates.Dive into a detailed discussion around algorithm updates and their implications on digital marketing in the healthcare and pharmaceutical sectors. Heather elucidates the intricacies of how algorithm changes impact SEO strategies, website rankings, and consequently, the traffic driven to your site. The conversation spans from the mysterious aura surrounding SEO, the criticality of adapting to algorithm updates, to the dynamics...2023-10-0226 minOUTCOMES - The Healthcare and Biopharma Marketing PodcastPrecision Marketing for Precision Medicine: A New Era (Part 1)🎙️ Welcome to another episode of the OUTCOMES podcast, where we break down the most effective digital-first marketing strategies for healthcare and biopharma sectors. Today, we are thrilled to have David Hubbell, Director of Strategy at emagine & emagineHealth, join host and Founding Partner, Bill Gadless.📌 In This Episode:We delve into the transformative role of marketing in the age of personalized medicine and cell & gene therapies. As the healthcare landscape rapidly evolves, so must our approach to marketing strategies that effectively target the right audiences and drive meaningful outcomes.🔑 Key Topics:- The advent of p...2023-09-2716 minOUTCOMES - The Healthcare and Biopharma Marketing PodcastSEO in Healthcare & Pharma: From Mystery to Mastery🎙️ Welcome to another episode of the OUTCOMES podcast, where we break down the most effective digital marketing strategies for healthcare and biopharma sectors. Today, we are thrilled to have Meghan Lalonde, Senior SEO Strategist at emagine & emagineHealth, join host and Founding Partner, Bill Gadless.📌 In This Episode:👉 The Enigma of SEO: Bill and Meghan discuss why SEO has been a mystery for many marketers and what makes it a critical component of modern marketing strategy.👉 Content is King, Quality is Emperor: Discover how to boost your SEO ranking by focusing on quality content that serves yo...2023-09-0509 minOUTCOMES - The Healthcare and Biopharma Marketing PodcastEpisode 4: Navigating the AI Revolution: Practical Insights for Healthcare and Biopharma MarketersIn this engaging episode of OUTCOMES, the conversation revolves around the increasingly vital role of AI in marketing, business operations, and various day-to-day tasks. Host Bill Gadless brings in his Co-Founder and CEO at emagine/emagineHealth, Brett Cohen, to discuss their personal experiences using AI-enabled tools. They touch on how AI is not confined to pure AI tools but extends to tools that leverage AI for enhancing functionality and efficiency.The episode highlights a dual perspective on AI tools, considering both enterprise-level applications and user-centric platforms. Bill and Brett agree on the importance of continuous exploration and...2023-08-1556 minOUTCOMES - The Healthcare and Biopharma Marketing PodcastEpisode 3, Part 1: Digital-First, AI-Powered Approach to Visual Storytelling in Healthcare & PharmaIn this episode 🎙️ "A Digital-first, AI-powered Approach to Visual Storytelling in Healthcare and Pharma," host Bill Gadless sits down with Chris Lucock for an insightful discussion on the transformative landscape of digital design in healthcare and pharma.Their conversation begins with an exploration of the journey from traditional print to digital design 🎨, highlighting the challenges and evolution in this space over the past decade and a half. They then delve into the emergent insights as healthcare and pharma industries increasingly adopt a digital-first, data-informed approach 📊.They discuss the critical role of data - both quantitative and qualita...2023-07-1749 minOUTCOMES - The Healthcare and Biopharma Marketing PodcastEpisode 2, Part 2: Scaling Up - Taking Your Paid Digital Media to the Next LevelIn "Scaling Up: Taking Your Paid Digital Media to the Next Level," host Bill Gadless chats with emagineHealth's Director of Paid Digital Media, Phill Joe, to navigate the vast landscape of paid digital advertising in healthcare and biopharma 💊💻.Need help convincing executives about increased digital ad spend? Phill details the importance of articulating ROI, customer lifetime value (LTV), and sharing case studies, benchmarks, and test results 💡💰.We explore the world of advanced ad platforms including LinkedIn Ads, programmatic advertising, and native advertising platforms. They can be game-changers for healthcare and biopharma brands if used effectiv...2023-06-2035 min
OUTCOMES - The Healthcare and Biopharma Marketing PodcastEpisode 2, Part 1: Scaling Up - Taking Your Paid Digital Media to the Next LevelIn "Scaling Up: Taking Your Paid Digital Media to the Next Level," host Bill Gadless chats with emagineHealth's Director of Paid Digital Media, Phill Joe, to navigate the vast landscape of paid digital advertising in healthcare and biopharma 💊💻.Need help convincing executives about increased digital ad spend? Phill details the importance of articulating ROI, customer lifetime value (LTV), and sharing case studies, benchmarks, and test results 💡💰.We explore the world of advanced ad platforms including LinkedIn Ads, programmatic advertising, and native advertising platforms. They can be game-changers for healthcare and biopharma brands if used effectiv...2023-06-1237 minOUTCOMES - The Healthcare and Biopharma Marketing PodcastEpisode 1: Beyond the Basics: Unconventional Strategies for SEO Audience Targeting🎙️ Welcome to the latest episode of OUTCOMES, the podcast where we delve into digital-first marketing strategies for healthcare and biopharma organizations. Today we’re going "Beyond the Basics: Unconventional Strategies for SEO Audience Targeting in Biopharma." 💊 With over 20 years of experience, our hosts debunk the myths and misconceptions 🕸️ surrounding SEO and highlight its relevance to businesses in the biopharma sector.With Bill Gadless - Founding Partner of emagineHealth - hosting, our guest for this episode - Brent Williams, emagine's Director of SEO - brings his extensive experience working with healthcare and biopharma clients in the SEO space. He b...2023-05-1546 min
The ClimbBrett Cohen & Bill Gadless: How to Survive & Then Thrive as a Digital AgencyWhat do you do in the good times? Are you prepped, ready to go and able to make it through a downturn? If not, you’re in for a rude awakening. Sure, you may have been one of the lucky ones to receive the first round of funding from the government. But depending on how long you’ve been in business, you want to look to the companies that have made it through the ups and downs. You want to know what to look at in your clients and your niche to gauge your...2020-04-221h 36
WP-Tonic | WordPress | SaaS | Bootstrap SaaS | Startups195 Bill Gadless of emagine: Level up Your Web AgencyWe interview Bill Gadless joint co-founder of emagine, one of the leading digital agencies on the East Coast. Bill co-founded emagine with Brett Cohen at the dawn of the Web. Primarily focused on emagine’s sales and marketing strategy, Bill’s insights have appeared on various occasions in MarketingSherpa, dozens of industry sites and publications and on the national speaking circuit.Prior to emagine, he developed his marketing expertise while building a highly successful direct marketing venture. With a focus on emagine’s core industries and regional expansion, Bill has focused obsessively on building emagine’s brand within th...2017-05-2659 min