Shows
The Agency Insider ShowStop Doing Keyword SEO: The Entity Strategy Getting AI Overviews, Bill HartzerGet Your Free SEO Audit and 30 mins consultation at https://www.pagetraffic.com/request-quote.phpAre you still stuck on outdated keyword SEO strategies? It's time to upgrade your approach and dive into the world of entity SEO—the game-changing method for driving organic traffic and dominating AI overviews! In this episode of the Agency Insider Show, host Navneet Kaushal sits down with SEO legend Bill Hartzer to uncover the secrets behind entity-based SEO and why it's the future of search engine rankings.Get ready to explore step-by-step insights on building a solid SEO foundation, from crafting well-structured pages to av...2025-07-011h 08
The Unstoppable PodcastDomaining 101 With Bill Hartzer, Ish Milly, and BradyChapters 00:00 Introduction to Domain Pricing and SEO01:29 Bill Hartzer's SEO Journey03:51 Domain Security and Recovery08:33 Best Practices for Domain Security13:12 Domain Acquisition Strategies17:43 Outbound Marketing for Domains22:10 Leveraging AI in Domain Management26:40 Content Strategies for Domain Visibility32:13 Final Thoughts on Domain Investment49:26 Leveraging AI for Content Creation50:22 The Evolution of SEO: From Keywords to Entities54:21 The Impact of AI on User Behavior and SEO57:05 Domain Development and Value Creation01:00:26 T...2025-06-291h 53
SEO in 2025Use AI tools to help you do your job more efficiently - with Bill HartzerBill Hartzer shares that you can use AI tools to help you do your job more efficiently.Talking points include:What AI tools are you referring to?How do you use them as efficiently as possible?How do you link everything up together?How do you ensure that AI is doing a good job?How do you know what to ask AI to do, and what to do yourself?What other tasks are you planning on testing AI on?2025-04-0316 min
The Edward ShowSEO Shortcuts From a 25 Year Veteran - Bill HartzerE608: Legendary SEO, Bill Hartzer, joins the pod! Bill Hartzer has been in the industry for 25 years and is extremely well known, having shared stages with many other top SEOs. He is an expert in black hat SEO, gray hat SEO, and of course white hat SEO and shares crazy SEO gems that very VERY few digital marketers, let alone SEOs, know. In this episode, Bill gives shortcuts both for local SEO and normal website SEO: - How to boost visibility in Google Maps. - How to build trust to a...2025-03-041h 37The Edward ShowCrazy SEO Gems That Shouldn’t WorkE607: Insane SEO facts and strategies from Bill Hartzer on Reddit. These are some crazy things that should not work, but according to Bill, work well. This ranges from strange internal linking, to PBNs, to local SEO, to burying negative results on Google, and more. ⭐️ Bill Hartzer on Reddit: https://www.reddit.com/user/billhartzer/comments/ 🏆 Compact Keywords - My SEO Course - Get paying customers through SEO - Clear step-by-step video breakdowns - SEO templates to be copied and adapted for your products and services: https://compactkeywords.com/ 00:00 Introduction to Bill Ha...2025-03-0311 min
Digital Marketing with Bill HartzerBill Hartzer & Brian Harnish Talk SEO, AI, Link Building & Domain NamesJoin Bill Hartzer & Brian Harnish as they discuss SEO trends, AI in content creation, entity analysis, and the evolution of link building. Learn strategies for optimizing content, leveraging AI, and protecting your brand in the ever-changing digital landscape.In our discussion, we cover a wide-ranging discussion on the evolution of search engine optimization (SEO) over the years, from the early days of keyword density and link building to the modern focus on topical relevance and quality content.The key points include:The shift from optimizing for individual keywords to creating content...2025-02-1859 min
SEO in 2025Understand the whole link profile of your website, not just the tier 1 links - Bill HartzerBill Hartzer shares the importance of understanding the whole link profile of your website, not just the tier 1 links.Discussion points include:How deep do you go?What impact do the 2nd and 3rd tier links have?What tools do you use to research this?How can you affect the 2nd and 3rd tier links?How often should you be working on this?How do you build a multi-tier link building strategy?2024-03-1815 min
SEO in 2025Clean up your website—Bill HartzerBill Hartzer believes that, as SEOs, we tend to get too involved in thinking about creating more content, more pages, and optimising said pages. He encourages you to start cleaning things up to make sure your current website is at its best.For the full transcript of the episode, please https://majestic.com/seo-in-2023/bill-hartzer2022-12-1916 minDigital Marketing with Bill HartzerAccidental SEO Manager: Interview With Author Ash NallawallaIn this episode of the Digital Marketing with Bill Hartzer, Bill Hartzer speaks with Ash Nallawalla, the author if the Accidental SEO Manager book.Accidental SEO Manager is the first book in a series written for search engine optimization (SEO) managers and the C-suite. It gives them a high-level view of the subject and offers tips on how to hire and manage in-house and remote SEO teams, find the best SEO consultants and agencies, and get the best outcomes for online success. It covers the nuances of keywords versus entities, types of content, the relevance of links and...2022-08-1533 minDigital Marketing with Bill HartzerGoogle Search Console Updates and Issues, In-Person Search Conferences, 4 Stages of Search, CMS, and Domain Name ResearchIn this episode of the digital marketing with Bill Hartzer podcast, Bill Hartzer talks about Google search console updates and issues, in person search conferences, the four stages of search which include crawling rendering indexing and ranking and how you verify each stage. he also talks about his upcoming research and review of various sectors including duda.co, Wix, Shopify, and word press. He also talked about a few domain name rooms in clubhouse and the hot topics of crawling indexing ranking based on TLDs.2022-08-1125 minDigital Marketing with Bill HartzerPeople Also Ask, FAQPage Schema, Augmented Reality in Search Results, Fixing Tech SEO IssuesIn this episode, Bill Hartzer talks about the People Also Ask feature in Google search, and how you should be using FAQPage Schema on your pages where there are FAQs. He also gets into Augmented Reality in search, and how e-commerce retailers can take advantage of having their AR images showing up in the search engine results. There's a new Google Tag to add to your site, and the Facebook live shopping feature is going away October 1, 2022. Bill talks about diagnosing some technical SEO issues related to redirects and 404 errors on a website, as well as how to fix those...2022-08-0426 minDigital Marketing with Bill HartzerGoogle Search Console Report, HTTPs, Schema Markup, Stolen Domains, DNS, and SpamHeroIn this episode, Bill Hartzer talks about the Google Search Console report by Patrick Stop of ahrefs about hidden search terms in Google Search Console which is concerning. Bill then talks about how even Google Analytics data is not factual and an actual representation of traffic to your site. Google My Business app is no longer available, and what you should do now that it's been removed. Is linking to http URLs a bad thing? Bill Hartzer tells you what John Mueller of Google says about it, and if it will hurt rankings or not. Bill talks about a stolen...2022-07-1434 min
EDGE of the Web - The Best SEO Podcast for Today's Digital MarketerTechnical SEO Audits & Domain Name Protection with Bill HartzerBill Hartzer, SEO veteran, and speaker joins Erin Sparks to discuss the history of technical SEO audits, the best tools to analyze log files, and key information to delve into to understand your site better. They don’t stop there! Join us to learn about domain name protection - what you don’t know will hurt you - today on the EDGE! [00:01:10] RateThisPodcast.com/EDGE [00:01:21] Introducing Page One Power [00:02:55] Bill Hartzer: SEO Consultant since 1996 [00:12:05] Some of the Earliest SEO Auditing Tools Bill Used That Are Still Valuable Today [00:15:23] Our Title Sponsor: Page One Power | edgeofthewebradio.com/pageonepower [00:16:58] Google is L...2022-07-091h 03Digital Marketing with Bill HartzerGoogle Algo Updates, Internal Search Pages, Finding Content Ideas, and Email Spam ToolsIn this episode, Bill Hartzer talks about the recent Google algorithm updates, and whether or not internal search engine pages should be allowed to get crawled and indexed by Google purposely. He also talks about how Google appears to be cracking down on marking up 3rd party reviews on your site with schema markup code or structured data. Bill talks about finding content ideas and how he goes about finding new content ideas for your website or blog. He gives a domain name update about a stolen domain name case he's been working on for over a year, as well...2022-07-0727 minDigital Marketing with Bill HartzerGoogle Algo Update, Facebook Internet Tracking Settlement, Canonical Tags, Quick RankingsIn this episode of the Digital Marketing with Bill Hartzer podcast, Bill Hartzer talks about another Google algorithm update, and Alan Kent from Google sharing 8 e-commerce SEO tips in a video. Google will index a page that is under 15mb in size, and Bill Hartzer talks about pages with a lot of words and ranking them. He then goes on to talk about injecting canonical tags using JavaScript and how that could potentially be an issue or cause problems. The Facebook Internet Tracking Settlement is again mentioned, and Bill Hartzer provides an update on the rankings and how...2022-06-3026 minDigital Marketing with Bill HartzerFacebook Internet Tracking Settlement, Ranking Update, HTTP orphaned pages, Google Reevaluating PagesIn this episode, Bill Hartzer talks about the Facebook Internet Tracking Settlement and how you can take advantage of breaking news in your industry. Also, he talks about HTTP orphaned pages, and how Google re-evaluates web pages.2022-06-2325 minDigital Marketing with Bill HartzerGoogle Search Console, Google Business Profile, Twitter Nofollow Links, and CDN SEOIn this episode, Bill Hartzer talks about Google Search Console and new report data that they're providing, as well as Google Business Profile issues that have come up. Google's now showing a profile strength widget in the search results for business owners, and Twitter has remove the nofollow attribute on links in Tweets. We're seeing a drop in searches at DuckDuckGo, SEOJobs.com is a great resource for SEO Jobs. Does adding or using a CDN help search engine rankings? Google's John Mueller answers that question. Finally, some domain registrars are offering cyber liability insurance services. Keep in mind that...2022-06-1623 minDigital Marketing with Bill HartzerMay 2022 Core Update, Image Alt Text, Handshake & Crypto Domains, and Ahrefs New Search EngineIn this episode, Bill Hartzer talks about the completion of the May 2022 Google Core Update, Image Alt Tex and Image Alt Attributes, Handshake, Unstoppable Domains and Crypto domain names, and the new Ahrefs search engine called Yep.com.2022-06-0929 minDigital Marketing with Bill HartzerMay 2022 Google Core Update Status, Author Schema, Apple Search Engine, SEO Tech IssuesIn this episode, Bill Hartzer talks about the May 2022 Google Core Search Engine Update and it's status. He goes on to talk about RankSense being acquired by SEOClarity, and the new Google Author Markup Help Guide for Article Structured Data. There's a rumor that Apple will launch a new search engine, and you'll hear his thoughts around that. John Mcalpin has a new Search Engine Land article that talks about 4 SEO tech issues that the SEO Tools won't show you, and how to check them. Finally, Bill Hartzer talks about a new site that allows you to search for photos...2022-06-0223 minDigital Marketing with Bill HartzerGoogle May 2022 Broad Core Update, Alexa Rankings, Knowledge Panels, Trailing Slash Mismatch, and Stolen Domain NamesIn this episode of the Digital Marketing with Bill Hartzer podcast, Bill Hartzer talks about the Google May 2022 Broad Core update, and Alexa Rankings. He also talks about John Mcalpin and getting his Knowledge Panel. He mentions FAQs and the importance of adding them to your website, and how to deal with a trailing slash mismatch in URLs, and recovering stolen domain names.2022-05-2631 minDigital Marketing with Bill HartzerDigital Marketing News, Knowledge Graph Spam, Favicons and Google AdsIn this episode, Bill Hartzer talks about the latest digital marketing news. He mentions bigger favicons in mobile search results, Google Ads' label in Google search results, and more info about the Knowledge Graph and Knowledge Panels.2022-05-1921 minDigital Marketing with Bill HartzerDigital Marketing News, Google IO, Search Console, Link Relevancy and Archive.org IssuesIn this week's podcast episode, Bill Hartzer talks about the latest digital marketing news for this week, such as Google I/O, and an update on Google's SEO Certification course. Google Search Console may stop collecting data, and how you can find a site owner via a code search engine. He also talks about link relevancy and an example of a site that has redirected a lot of domains to their website. Removing your site from archive.org is also mentioned, as well as issues with archive.org and UDRP domain name disputes.2022-05-1226 minDigital Marketing with Bill HartzerLinkedIn Links, Digital Marketing News, and SEO Questions AnsweredIn this episode of the digital marketing podcast with Bill Hartzer, Bill Hartzer talks about LinkedIn links, digital marketing news for this week, and answers SEO questions.2022-05-0626 minDigital Marketing with Bill HartzerDigital Marketing News April 28, 2022, Removing PII from Google, Domain Name IssuesIn this episode of the Digital Marketing with Bill Hartzer podcast, Bill Hartzer talks about the latest digital marketing news, including how to remove Personally Identifiable Information PII from Google. He also talks about some other Search-related news, as well as email filtering and the options for cleaning up your inbox. He discusses SaneBox and whether or not it worked for him. Finally, he talks about a stolen domain name case that has been very frustrating that's been ongoing for at least 5 weeks.2022-04-2823 minDigital Marketing with Bill HartzerDigital Marketing and SEO News, Domain Name Registrar IssuesIn this episode, Bill Hartzer talks about the latest digital marketing news and SEO news for this week, as well as domain name registrar issues.2022-04-2120 minDigital Marketing with Bill HartzerDigital Marketing News, Featured Snippets, and Local SEO TacticsIn the latest episode of the Digital Marketing with Bill Hartzer podcast, Bill Hartzer talks about the weekly digital marketing news. He also talks about the technical ways to get a Featured Snippet in Google, and goes through a list of local seo marketing tactics.2022-04-1432 minDigital Marketing with Bill HartzerDigital Marketing and SEO News, Sources for SEO News and Personal Reputation ManagementIn this episode, Bill Hartzer talks about the latest digital marketing and SEO news, such as Google algorithm updates, outsourcing content creation, and the removal tool. Find out if AI written content violates Google's guidelines and if it could lead to a manual penalty. Bill mentions several websites that are good to follow for keeping up with industry news, and then talks about site profiles and websites good for dealing with your online reputation.2022-04-0724 minDigital Marketing with Bill Hartzer7 Ways to Protect Your Domain Name Right NowIn this episode, Bill Hartzer talks about 7 things you can do right now to protect your domain name. Your domain name is your most valuable digital asset, so you must do everything you can to protect it from getting stolen.2022-03-3132 minDigital Marketing with Bill HartzerDigital Marketing News, Google Partners Directory, Twitter Communities and Domain NamesIn this episode, Bill Hartzer talks about the important digital marketing news for this week, including Google pausing certain ads related to the Russia Ukraine war. He also discusses the new Google Partners Directory, as well as Twitter Communities, Twitter Spaces, and Clubhouse. Trademarked domains and risky domain names are also discussed.2022-03-2426 minDigital Marketing with Bill HartzerWeekly Digital Marketing News, Site Migrations Poll, and Domain CategoriesIn this episode of the Digital Marketing with Bill Hartzer podcast, Bill Hartzer talks about top news items this week, as well as a recent site migration poll. He also talks about domain migrations and categories of domain names.2022-03-1718 minDigital Marketing with Bill HartzerGoogle Advanced Protection, Digital Marketing News this Week, and 301 RedirectsIn this episode, Bill Hartzer talks about Google Advanced Protection, shows the devices, and talks about the benefits. He then goes through a few top news items for this week, as well as 301 redirects, how they're useful but you shouldn't ever see them when you crawl a website.2022-03-1028 minDigital Marketing with Bill HartzerRedirecting Domains and Sites, Namecheap's Ukraine Decision, Stolen Domain RecoveredIn this episode of the Digital Marketing with Bill Hartzer podcast, Bill Hartzer talks about properly redirecting domain name to the right internal page, Namecheap's Ukraine decision to block Russian customers and accounts, and the tale of a stolen domain name that was recovered.2022-03-0322 minDigital Marketing with Bill HartzerAustin Armstrong: How to Get Started with TikTok Marketing for your Businessn this episode of the Digital Marketing with Bill Hartzer podcast, Bill Hartzer talks with Austin Armstrong from Socialty Pro about TIkTok Marketing. Austin talks about how to get started with TikTok, and how you can use TikTok to market your business and get more customers. They also discuss the TikTok algorithm, the types of videos you should and shouldn't create, and how to get content ideas for creating TikTok Videos.2022-02-1720 minDigital Marketing with Bill HartzerBill Hartzer on Social Media Previews, Domain TLD Zone Files, and How Thieves Steal Domain NamesOn the latest episode of the Digital Marketing Podcast with Bill Hartzer, Bill Hartzer talks about social media and domain names. He details how to update the previews that social media sites use, such as Facebook and LinkedIn. He also talks about getting domain name zone files for TLDs and what data is included in a zone file for a Top Level Domain. Then, he talks about stolen domain names and shows an example of a (allegedly) stolen domain name, and how that domain thief was able to take control over a valuable domain name by purchasing a lower-quality domain...2022-01-2032 minDigital Marketing with Bill HartzerDisavowing Links, Disavow File Process with Bill HartzerIs Disavowing Links still valid now? In the latest episode of the Digital Marketing with Bill Hartzer podcast, I tell you my thoughts, and go through the disavowing links process.2021-12-1624 minDigital Marketing with Bill HartzerChoosing a Business Name and Domain Name BasicsIn this episode, Bill Hartzer talks about choosing a business name, and choosing a name based on domain name availability as well as potential trademark issues. He talks about why you should choose one name over another, and also goes into domain name security, as well as other considerations to minimize risk of losing your domain name.2021-09-2328 minDigital Marketing with Bill HartzerGoogle Changing Title Tags in the Search ResultsGoogle has been changing the title tags of our web pages in the search engine results. Is this something that you need to be worried about? Should you change the title tag of your web page to what Google prefers? Or should you keep it the same as you currently have your title tag? Bill Hartzer answers this and other related questions, and talks about specific examples of Google changing title tags.2021-08-1916 minDigital Marketing with Bill HartzerDomain Migration Checklist for Moving to Another Domain NameIn this episode, Bill Hartzer talks about domain name migrations and moving your website from one domain name to another domain name. He goes over is domain migration checklist and gives detail about each task in the checklist.2021-07-2218 minDigital Marketing with Bill HartzerLink Building RSS Feed Reclamation Technique with Bill HartzerIn this video, Bill Hartzer shows his technique for reclaiming RSS feeds for link building purposes. Many RSS feed usernames on Feedburner, for example, are available to be claimed. Claiming an old username and attaching it to the RSS feed, there's a good likelihood of you being able to take advantage of links pointing to the feeds. Some RSS Feeds also have traffic and clicks associated with them, which is a bonus.If you like this link building tip, please consider donating to the DFWSEM.org Association (info@dfwsem.org is their PayPal address).Be sure...2021-07-0116 minDigital Marketing with Bill HartzerVideo SEO, Generating Key Moments in This Video, and Video SchemaIn this podcast episode, Bill Hartzer talks about some basics of video SEO, but also discusses how to get Key Moments In This Video in the search results. He also talks about generating Video Schema and a good site for generating schema markup code.2021-04-2914 minDigital Marketing with Bill HartzerLink Building and Link Building Strategy with Travis BliffenOn this episode of the Digital Marketing with Bill Hartzer podcast, Bill Hartzer talks with Travis Bliffen from Stellar SEO about link building and link building strategies.2021-04-0227 minDigital Marketing with Bill HartzerDomain Name Theft and Protecting Digital AssetsIn this episode, Bill Hartzer talks about protecting your digital assets online. Domain names are digital assets, have value, and would be a big disruption to your business if you lost them. Domain name theft is on the rise, here he also discusses domain name theft.2021-03-1726 minDigital Marketing with Bill HartzerRebranding Your Business with the Brand Doctor Henry Kaminski, Jr.In this episode of the Digital Marketing with Bill Hartzer podcast, Bill Hartzer speaks with Henry Kaminski, Jr. about rebranding your business.2021-03-0515 minDigital Marketing with Bill HartzerJabez Lebret on Digital PR, Journalistic Writing, and Getting Media CoverageOn this episode of the Digital Marketing with Bill Hartzer Podcast, Bill Hartzer spoke with Jabez Lebret about digital PR, writing as a journalist, and getting media coverage for your company or your brand. They also discussed submitting articles and content ideas to media and publications.2021-02-0423 min
Digging DeeperDigging Deep into SEO and Domain Names for Merchandising Your BrandNew top level domains are popping up with more frequency these days, but are they reliable? Is a .Store .Online or .Tech domain as SEO-worthy as .com or .net? Domain name and search expert Bill Hartzer has done the testing and research to find out. He shared several insights and tests on Digging Deeper to illustrate that new top level domains can even be more effective at getting indexed and ranking well for search terms than their older counter parts.Host Jason Falls and Hartzer discuss SEO in 2021, the domain name issue and much more on this...2021-01-2644 minDigital Marketing with Bill HartzerBill Hartzer On Google Local Guides: Getting Points, Working with Local Guides, and Google Street ViewOn this episode, Bill Hartzer talks about the Google Local Guides program. He talks about getting points, getting perks, and working with Google Local Guides if you are a business. Mr. Hartzer also talks about his experience in being a Google Street View Certified Photographer.2021-01-2121 minDigital Marketing with Bill HartzerAndrew Muller on Testing Google Ad Copy Using Facebook AdsIn this episode of the Digital Marketing with Bill Hartzer podcast, Bill Hartzer talks with Andrew Muller of Andrew Muller Creative. They talk about testing Google Ad copy by using Facebook ads. Andrew explains why this innovative way of testing ad copy and creative, as well as landing page works well and is cost effective.2021-01-1431 minDigital Marketing with Bill HartzerBill Hartzer with Mike Rhodes from WebSavvy.Com.au about Google AdsIn this episode of the Digital Marketing Podcast with Bill Hartzer, Bill Hartzer spoke with Mike Rhodes from WebSavvy.com.au about Google Ads.2021-01-0818 minDigital Marketing with Bill HartzerBill Hartzer on Link Data, Tiered Links, and the Majestic Link GraphOn this episode, Bill Hartzer talks about link data, tiered links like tier 2, tier 3, and tier 4 links. He also shows how you can see tiered links to a website, how to see link networks and private blog networks (PBNs), and deal with them. He shows the Majestic Link Graph tool, an tool that's instrumental in helping you analyze tiered links and a link profile.2020-12-1830 minDigital Marketing with Bill HartzerBill Hartzer on Email Deliverability, Setting Up DMARC, DKIM, and SPFIn this episode of the Digital Marketing with Bill Hartzer podcast, Bill Hartzer talks about Email Deliverability. If you send or receive email from your domain name, it's important to make sure you have DMARC, DKIM, and SPF records set up in your DNS. This will help make sure that your emails are delivered when sent, and no one can spoof your domain name.2020-10-2919 minDigital Marketing with Bill HartzerBill Hartzer on Managing Internal Links and Identifying Internal Link IssuesIn this episode of the Digital Marketing with Bill Hartzer podcast, Bill Hartzer talks about internal links on websites. There are several tools that allow you to identify internal links on your website. He talks about managing internal links and identify possible internal link issues that need to be addressed.2020-10-0926 minDigital Marketing with Bill HartzerBeck Power on Building Authority on Social Media and Repurposing ContentOn this episode of the Digital Marketing with Bill Hartzer podcast, Bill Hartzer talks with Beck Power from Power Creative Media. They talk about building authority on social media, and which social media you should post on--and how often. Then, Beck talks about how to repurpose content that you've created, and why it's so important to repurpose that content.2020-10-0218 minDigital Marketing with Bill HartzerNaira Perez on Paid Media, and an Intro to Social Paid Media, and AudiencesOn this episode of the Digital Marketing with Bill Hartzer Podcast, Bill Hartzer speaks with Naira Perez from Springhill Digital about paid media. We talk about audiences, defining your audience and potential customers. Also discussed are budgets for social media ads when just starting out, and the difference between social paid media, search engine paid media, and native advertising.2020-09-1727 minDigital Marketing with Bill HartzerBill Hartzer on Domain Name, SEO, PPC, and Content Legal IssuesIn this episode, Bill Hartzer talks about SEO, domain name, ppc, content, copyright, and online reputation management legal issues. UDRP domain disputes, as well as common internet-related legal issues are also discussed.2020-08-2125 minDigital Marketing with Bill HartzerKhalid Saleh on Conversion Rate OptimizationOn the Digital Marketing with Bill Hartzer podcast, Bill Hartzer spoke with Khalid Saleh from Invesp about conversion rate optimization. They discussed searcher intent, writing headlines and copy that appeals to visitors, and whether testing colors on your website matters or not.2020-07-3028 minDigital Marketing with Bill HartzerTommy Butler from Glasgow.com on Domain Name and Selling DomainsOn this episode of the Digital Marketing with Bill Hartzer podcast, Bill Hartzer speaks with Tommy Butler from Glasgow.com. They discuss domain names, how the domain name market has changed, and buying and selling domain names.2020-07-2323 minDigital Marketing with Bill HartzerStephan Spencer on Getting Media Coverage for Your BusinessIn this episode, Bill Hartzer speaks with Stephan Spencer from StephanSpencer.com about getting media coverage for your business. They talk about various tips and strategies for getting on local and national tv, as well as pitching the media.2020-07-1625 minDigital Marketing with Bill HartzerDuane Forrester On Search Intent and Internal Site SearchOn this episode of the Digital Marketing with Bill Hartzer podcast, Bill Hartzer speaks with Duane Forrester of Yext about search intent and internal site search.2020-07-0927 minDigital Marketing with Bill HartzerPeter Leshaw on In-House Digital Marketing and Dashboards for ReportingOn this episode of the Digital Marketing with Bill Hartzer podcast, Bill Hartzer speaks with Peter Leshaw, a Digital Marketing Strategist. They spoke about in-house digital marketing and the importance of establishing KPIs at the beginning of any digital marketing campaign. They then talk about creating dashboards for certain stakeholders, and the need for customizing dashboards for reporting and tracking purposes.2020-07-0218 minDigital Marketing with Bill HartzerMark Traphagen on Schema, Schema Tools, and On Page SEO ToolsIn this episode of the Digital Marketing with Bill Hartzer podcast, Bill Hartzer speaks with Mark Traphagen from SEO Clarity. They discuss Schema Markup for Websites, as well as Schema Markup and On Page SEO tools. Tools mentioned include SEO Clarity's Schema.Dev Chrome Plugin, SEO Clarity Essentials, and SEO Clarity's Spark Chrome Plugin.Tools mentioned in this episode:Free Schema Builder tool: https://schema.devFree Spark Content Optimizer plugin: https://www.seoclarity.net/spark-content-optimizer/Get 20% off for life on seoClarity Essentials, the three most-needed aspects of our SEO platform at an affordable cost...2020-06-2724 minDigital Marketing with Bill HartzerScott Fish on Building Trust, Remarketing, and Building a Culture Around SEOIn this episode of the Digital Marketing with Bill Hartzer podcast, Scott Fish from 32 Digital talks with Bill Hartzer about building trust and authority, using remarketing to your advantage, and building a whole entire culture around SEO search engine optimization.2020-06-1826 minDigital Marketing with Bill HartzerGrant Simmons on SEO for Large Website, Partnerships, Indexing, and Ranking New WebsitesOn this episode of the Digital Marketing with Bill Hartzer podcast, Bill Hartzer speaks with Grant Simmons from Homes.com about SEO for large websites, the importance of partnerships for traffic, and search engine indexing. Mr. Simmons also talks about creating new websites and how to get pages from new websites to rank well in the search engine results pages.2020-06-1131 minDigital Marketing with Bill HartzerSaroosh Khan on SEO Strategy, Sentiment, and Content RelevancyOn this episode of the Digital Marketing with Bill Hartzer podcast, Bill Hartzer spoke with Saroosh Khan. SEO Strategy, content sentiment, and content relevancy or search engine rankings is discussed. A few tools are mentioned, as well, such as Sparktoro.2020-06-0421 minDigital Marketing with Bill HartzerTony Wright on Core Web Vitals, Content Pruning for SEO, and Online Reputation ManagementOn this episode of the Digital Marketing with Bill Hartzer podcast, Bill Hartzer speaks with Tony Wright from WrightIMC. The new Core Web Vitals reports from Google are discussed, as well as content pruning for SEO. We also talk about what can be done if there is a page in the search results that you would like removed.2020-05-2828 minDigital Marketing with Bill HartzerJoe Hall on Page Load Speed, Fixing Render Blocking Issues, and Fast Loading WordPress WebsitesOn this episode of the Digital Marketing with Bill Hartzer podcast, Bill Hartzer speaks with Joe Hall from Hall Analysis about page load speed, fixing render blocking issues with .CSS and JavaScript, and fast load loading WordPress websites.2020-05-2230 minDigital Marketing with Bill HartzerMichelle Lowery on Content, Writing, Hiring Writers, and Getting Writing JobsIn this episode, Bill Hartzer spoke with Michelle Lowery about creating content, writing, hiring writers, and editing. Creating the right content, and not worrying about the actual length of the content, is also discussed. If you're out of work and looking for a job right now, Bill and Michelle talked about how you can get a writing job or hired on a per-project basis.2020-05-1433 minDigital Marketing with Bill HartzerMichael Stebbins on OMCP Online Marketing Certified Professional CertificationIn this episode of the Digital Marketing with Bill Hartzer podcast, Bill Hartzer speaks with Michael Stebbins from OMCP, the Online Marketing Certified Professional organization. The skills required to practice digital marketing and what hiring managers need from digital marketers are discussed. SEO measurement methods are also mentioned.2020-05-0726 minDigital Marketing with Bill HartzerKristine Schachinger on EAT, Building Authority, Authors, and TrustIn this episode of the Digital Marketing with Bill Hartzer podcast, Bill Hartzer speaks with Kristine Schachinger from Sites Without Walls. We talk about E-A-T, Expertise, Authority and Trust, Authors, Building Trust, and the Knowledge Graph and Entities.2020-04-3025 minDigital Marketing with Bill HartzerGoogle to Require Advertiser VerificationGoogle will soon require that advertisers verify their identity before advertising on their ad network. In a blog post, Google explains that they’re committed to transparency, and “users transparency, choice and control when it comes to the ads they see on our platforms.” Just like Facebook requires, Google has been requiring verification when it comes to political ads. But they are going to soon require that advertisers, not just political advertisers, verify their identity.2020-04-2403 minDigital Marketing with Bill HartzerAmanda Milligan from Fractl on Generating Growth Through Content and Digital PRIn this podcast, Bill Hartzer speaks with Amanda Milligan, Director of Marketing at Fractl, about growing your brand through content and digital public relations. We talked about the types of content to produce, how to get content ideas, and how to pitch journalists and reporters so that they talk about you, your brand, and that content you've produced. Both small businesses and medium to large brands can benefit from these strategies.2020-04-2327 minDigital Marketing with Bill HartzerBill Hartzer on Domain Names, DNP Score, DMARC, DNSSEC, and Google Postmaster ToolsIn this episode of the Digital Marketing Podcast with Bill Hartzer, Bill Hartzer talks about Domain Names, DNP Score, DMARC, DNSSEC, and Google Postmaster Tools. He goes through the parts of a WHOIS record, explains what various data and information means, and why it is important. Then, DNP Score, DMARC, DKIM, and DNSSEC are discussed. He also talks about why it's important to set up your domain name and verify it in Google Postmaster Tools.2020-04-0227 minDigital Marketing with Bill HartzerPPC Ads and Google Shopping Ads with Kirk WilliamsOn the Digital Marketing with Bill Hartzer podcast, Bill Hartzer spoke with Kirk Williams from Zato Marketing. We discussed PPC ads and Pay Per Click Advertising, as well as Google Shopping Ads at an uncertain time due to Coronavirus and COVID-19. There are things that e-commerce merchants, as well as other online advertisers, should be doing. We discuss the opportunities that are available right now, especially when Amazon has stopped their ad spend in a lot of areas.2020-03-2623 minDigital Marketing with Bill HartzerDavid Ogletree on PPC and Google Ads Training - COVID-19 PPC Ad ChangesIn the Digital Marketing with Bill Hartzer podcast, Bill Hartzer talks with David Ogletree from WME Training (Web Marketing Experts Training) about Pay Per Click, Google Ads, and Google Ads training. In today's environment with COVID-19 and Coronavirus, there are changes you need to make to your Google Ads accounts. We discuss the changes that you need to make now, such as location targeting, that may have a big impact in your advertising.2020-03-1919 minDigital Marketing with Bill HartzerKevin Rowe on Links and Link BuildingIn this episode of the Digital Marketing with Bill Hartzer podcast, Bill Hartzer speaks with Kevin Rowe from PureLinq about links and link building. Influencer outreach, outreach to publishers and establishing relationships is discussed, as well as Nofollow tags, and the use of Sponsored links and rep-sponsored link tags. Manual link penalties, exact match anchor text, and link profiles are discussed, as well.2020-03-1231 minDigital Marketing with Bill HartzerHiring an SEO Consultant for Your BusinessIn this episode, Bill Hartzer discusses hiring an SEO specialist or SEO Consultant for your business. Hiring the right SEO expert is critical and can help or ruin your business online if you don't hire the right SEO consultant. Here is how to hire an SEO consultant for your business.2020-03-1205 minDigital Marketing with Bill HartzerJeff Gabriel from Saw.com Domain Broker on Buying and Selling Domain NamesIn this podcast, Bill Hartzer speaks with Jeff Gabriel, a Domain Name Broker from Saw.com about buying and selling Domain Names.2020-03-0526 minDigital Marketing with Bill HartzerDixon Jones on Entities, the Knowledge Graph, and Internal LinkingIn this podcast, Bill Hartzer talks with Dixon Jones from Inlinks.net about entities, the Knowledge Graph, and internal linking on websites. They talk about how to get into the Knowledge Graph and be considered an entity, either for a company or an individual. Wikipedia and Wiki Data are also mentioned, and why it's important to understand the content on a website from an entity and knowledge graph perspective.2020-02-2721 minDigital Marketing with Bill HartzerKnowledge Graph, Entities, Claiming Your KG Entry, and Google CameosIn this podcast, Bill Hartzer talks about the Knowledge Graph, entities, claiming your entry, and Google Cameos. Learn how to get into the Knowledge Graph, claim an entry, and the benefits of using Google Cameos to upload videos directly into the Google search engine results.2020-02-2020 minDigital Marketing with Bill HartzerTechnical SEO with Franco ValentinoIn this podcast, Bill Hartzer speaks with Franco Valentino from NarrativeSEO.com about technical SEO. They discuss the difference between technical SEO and SEO. Log files, Schema, Indexing and Crawling, and Page Load speed are also discussed.2020-02-1329 minDigital Marketing with Bill HartzerSEO and Domain Names - New TLD Research and TestingBill Hartzer explores how domain names fit into search engine optimization (SEO). He discusses the results from recent testing and research regarding keyword-rich domain names and keyword-rich new gTLD domains. You'll learn why certain domain names and website content perform well in the search engine results, while others seem to have difficulty getting visibility. Learn how search engine crawling and indexing work, and how you can jump-start the search engine ranking process using the latest SEO techniques.2020-01-2821 minDigital Marketing with Bill HartzerTanu Javeri - Internal Links, Video Content, and Multiple Languages on Large WebsitesIn this podcast, Bill Hartzer talks with Tanu Javeri, Senior Global SEO Strategist from IBM about internal linking on large websites, video content, and dealing with multiple languages on a website. Internal linking is an extremely important part of the customer journey, and Bill and Tanu discuss internal linking as it relates to the customer journey. Video plans an important role, as well, and they discuss video content on large websites. With global brands and websites in multiple countries, is it better to have one large website? Or one website per country? Find out why it may be better to...2020-01-2322 min
Kickstart Commerce Podcast - Domain Investing & Development StrategiesgTLD Investing, Development, and the Future of Domains With Bill HartzerWelcome to this episode of Kickstart Commerce podcast where we interview Bill Hartzer — a Technical SEO Consultant and Domain Name Consultant, founder of Hartzer Consulting, and a contributing writer to a number of industry-leading, search marketing brands and websites.
In today’s episode, Bill and I discuss:
How he got his start in domain investing and development
When a brand should and should not consider gTLDs
Detailed development case studies of .cars, .diamonds, and .attorney websites
The biggest threats to the future of domain names
In closing, don’t forget to subscribe as you enjoy this w...2020-01-171h 21Digital Marketing with Bill HartzerTop Level Domain Bias in Search Engine Indexing and RankingsIn this podcast, Bill Hartzer talks about SEO testing that was done regarding SEO indexing, ranking of websites using various TLDs. Bill Hartzer reveals the results of the testing, which shows potential bias in search engine indexing and ranking.2020-01-1734 minDigital Marketing with Bill HartzerSEO in 2020 - On-Page, On-Site, Off-Site SEOAs a digital marketer, for 2020 what should you be focusing on for SEO? Bill Hartzer talks about on-page SEO, on-site SEO, and off-site SEO, and what parts of each of these you should be focusing on in 2020.2020-01-0921 minDigital Marketing with Bill HartzerSEO Audits with Alan BleiweissOn the Digital Marketing with Bill Hartzer podcast, Bill Hartzer talks with Alan Bleiweiss about SEO Audits. We discuss typical SEO issues such as page load speed, Time to First Byte (TTFB), user experience, mega menus, and link equity.2020-01-0229 minDigital Marketing with Bill HartzerBill Hartzer and Michelle Stinson Ross on Social Media and Influencer MarketingBill Hartzer from Hartzer Consulting speaks with Michelle Stinson Ross from Apogee Results about Social Media and Influencer Marketing.2019-12-1322 minDigital Marketing with Bill HartzerBill Hartzer and Al Sefati on Enterprise SEOOn the Bill Hartzer podcast, Bill Hartzer from Hartzer Consulting speaks with Al Sefati about Enterprise SEO.2019-12-1314 minDigital Marketing with Bill HartzerGoogle My Business - Location IDs and Wrong Keywords in GMB Insights DataIn this podcast by Bill Hartzer, Bill talks about Google My Business short names, location IDs, and keyword insights. There is an issue that allows someone to change the location ID in a GMB short name URL that then causes Google My Business to wrongly report that keyword as being associated with a particular Google My Business listing. We don't know the implications of changing the keywords and location ID, but they are being reported as keyword queries. But, if Google My Business is reporting these wrong keywords, then it's quite possible that their GMB algorithm is using that data...2019-12-1316 minDigital Marketing with Bill HartzerBill Hartzer and Igor Mateski on Lead Generation, SEO, and ContentBill Hartzer of Hartzer Consulting speaks with Igor Mateski of Web Max Formance about lead generation, SEO, and content. We talk about creating content that uses the Kubler-Ross Trauma Recovery Process (Denial, Anger, Bargaining, Depression, Acceptance, aka DABDA); and a PASTA (problem, agitation, story/solution, transformation, action) text structure.2019-12-1324 minDigital Marketing with Bill HartzerInternal Links for SEO with Bill Hartzer - Internal Link Strategy - Inlinks.NetBill Hartzer talks about what internal links are, how you get and create them, and internal links strategy. Internal links for SEO and search engine optimization efforts are an important part of the overall SEO process.2019-12-1325 minDigital Marketing with Bill HartzerBill Hartzer and Casey Markee on WordPress SEO OptimizationOn the Digital Marketing with Bill Hartzer Podcast, Bill Hartzer of Hartzer Consulting speaks with Casey Markee from MediaWyse about WordPress SEO Optimization.2019-12-1323 minDigital Marketing with Bill HartzerBill Hartzer and Jon Kagan on YouTube AdsOn the Digital Marketing with Bill Hartzer podcast, Bill Hartzer speaks with Jon Kagan from Marc USA about YouTube Advertising.2019-12-1317 minDigital Marketing with Bill HartzerBill Hartzer and Lily Ray on E-A-T Expertise, Authority, and Trust with GoogleBill Hartzer speaks with Lily Ray from Path Interactive about Google E-A-T and how it affects websites' search engine rankings. We talk about what Google E-A-T is, how sites can be affected, and how to recover from Google E-A-T. We also talk about what websites should be doing to create content that's compliant, and what Google may be looking for. Expertise, Authority and Trust is important to Google rankings. Here's what you need to know about E-A-T.2019-12-1323 minDigital Marketing with Bill HartzerBill Hartzer and Blake Denman on Local SEOOn the Digital Marketing with Bill Hartzer Podcast, Bill Hartzer of Hartzer Consulting speaks with Blake Denman about Local SEO.2019-12-1330 minDigital Marketing with Bill HartzerBill Hartzer and Alex Melen on PPC and the Pay Per Click IndustryBill Hartzer speaks with Alex Melen from SmartSites. We discuss the state of the industry, PPC, and how the industry has changed over the years.2019-12-1322 minDigital Marketing with Bill HartzerBill Hartzer and John McAlpin on Search Engine Optimization AuditsOn the Digital Marketing with Bill Hartzer Podcast, Bill Hartzer of Hartzer Consulting speaks with John McAlpin of Cardinal Digital Marketing about Search Engine Optimization SEO audits.2019-12-1320 min
Marketing Speak112. SEO Audits Done Right with Bill HartzerBill Hartzer joins me today to talk about the nitty gritty of SEO audits. A good audit is a deep dive into the SEO of your site that results in a roadmap for success. It can give you insights into all the changes you need to make and the opportunities you’ve missed. We explore various SEO topics in a way that is sure to bring value whether you’re a beginner or expert. Find Out More About Bill Here: Bill Hartzer on LinkedIn Bill Hartzer @bhartzer on Twitter In This Episode: [01:35] - Bill talks...2017-12-1347 min
WebcologyBill Hartzer and the Move to Advice LocalAdvice Local announced world-renowned search engine optimization (SEO) expert, Bill Hartzer, will join their corporate team to lead Agency Services. Jim Hedger and Dave Davies speak with Hartzer about the move. "I'm very excited about joining Advice Local," Hartzer said. "I get to bring my local and technical SEO experience to this progressive digital marketing agency. I look forward to helping companies, from small businesses to large enterprise organizations, become more visible on the Web and get a better ROI from their online marketing efforts."Hartzer is a frequent speaker and expert discussion panel participant at v...2016-05-2654 min
Digital MarketplacePaid Ads Increasing Organic RankingsPaid Ads Increasing Organic Rankings as Kristien Matelski of Vizion Interactive speaks with Globe Runner Digital Strategist Bill Hartzer. We hear best practices for using paid advertising to increase organic rankings. Are paid and organic traffic really intertwined, and more importantly, can paid ads really affect organic rankings?Bill Hartzer is the Senior SEO Strategist at Globe Runner. Bill is a frequent speaker and expert discussion panel participant at various search engine marketing and internet marketing conferences and events such as the Search Engine Strategies and the PubCon conferences. Bill writes frequently for Search Engine Watch, Search Engine...2016-01-1105 min
Domain MastersNew gTLD Versus dotCom Domain Names (part 2)Bill Hartzer, Senior SEO Strategist at Globe Runner SEO returns as our guest on Domain Masters. Bill brings new data related to paid search marketing conversion rates, comparing the advertising value of .com domains with the new TLDs. Bill also be shares some of the most current SEO best practices to help you drive more traffic to your website.Start Your Free 14-Day Free Trial of The Buzz CRM - https://thebuzzcrm.com/Advertising Inquiries: https://redcircle.com/brandsPrivacy & Opt-Out: https://redcircle.com/privacy2015-02-2536 min