Shows
Medical Consulting Group PodcastFrom AI to Top Cited ASC Deficiencies: A Look Back at ASCRS 2024Join Diana Buck, Chase Rabourn, and Bill Rabourn of Medical Consulting Group as they discuss highlights of the 2024 ASCRS meeting in Boston. Topics covered include how AI may affect the ophthalmic industry and a review of top cited deficiencies for ASCs and how to overcome them. Submit A Medical Business Question for Future EpisodesSubmit an issue affecting your practice or ASC to podcast@medcgroup.com, and our consultants will discuss it on our podcast.
2024-05-2315 min
Medical Consulting Group PodcastEpisode 3: Satisfied Patient Improves Practice ReputationIn this episode of our Efficiency series, Satisfied Patient CEO Ryan Schumacher discusses the importance of managing online reputation and customer feedback to improve operational efficiencies.Submit A Medical Business Question for Future EpisodesSubmit an issue affecting your practice or ASC to podcast@medcgroup.com, and our consultants will discuss it on our podcast.Request A Complimentary Phone Call with An MCG ConsultantPh (417) 889-2040Contact Us FormEmailBill Rabourn: brabourn@medcgroup.com Rob McCarville: rmccarville@medcgroup.comSteve Sheppard: ssheppard@medcgroup.comErin Malloy: emalloy@medcgroup.com
2022-09-1914 minMedical Consulting Group PodcastEpisode 2: Rendia Offers Scalable, Customizable Patient Education for PracticesIn this episode of our “Efficiency” series, Rendia CEO Smitha Gopal discusses how Rendia’s engaging, tailored patient education helps improve practice efficiency.Submit A Medical Business Question for Future EpisodesSubmit an issue affecting your practice or ASC to podcast@medcgroup.com, and our consultants will discuss it on our podcast.Request A Complimentary Phone Call with An MCG ConsultantPh (417) 889-2040Contact Us FormEmailBill Rabourn: brabourn@medcgroup.com Rob McCarville: rmccarville@medcgroup.comSteve Sheppard: ssheppard@medcgroup.comErin Malloy: emalloy@medcgroup.com
2022-09-0107 minMedical Consulting Group PodcastEpisode 1: CoFi Helps Practices Simplify Patient PaymentsIn the first episode of our “Efficiency” series, CoFi CEO Sean Hanlon discusses how the CoFi solution automates and facilitates transactions for health systems, easing administrative burden and increasing operational efficiency.Submit A Medical Business Question for Future EpisodesSubmit an issue affecting your practice or ASC to podcast@medcgroup.com, and our consultants will discuss it on our podcast.Request A Complimentary Phone Call with An MCG ConsultantPh (417) 889-2040Contact Us FormEmailBill Rabourn: brabourn@medcgroup.com Rob McCarville: rmccarville@medcgroup.comSteve Sheppard: ssheppard@medcgroup.comErin Malloy: emalloy@medcgroup.com
2022-08-0205 minMedical Consulting Group PodcastRevenue Cycle Management - Strategies For The FutureIn this episode, MCG managing principals Bill Rabourn, Rob McCarville, Erin Malloy, and revenue cycle director Christie Dockum discuss the evolving landscape of Revenue Cycle Management, touching on trends such as labor shortages, automation, and the newly-passed No Surprises Act from Washington D.C.Submit A Medical Business Question for Future EpisodesSubmit an issue affecting your practice or ASC to podcast@medcgroup.com, and our consultants will discuss it on our podcast.Request A Complimentary Phone Call with An MCG ConsultantPh (417) 889-2040Contact Us FormEmailBill Rabourn: brabourn...
2022-04-2724 minMedical Consulting Group PodcastDigital Marketing in 2022Building a strong brand in 2022 starts with effective digital marketing. As patients and users demand 24/7 access to relevant information, businesses and practices must accommodate and educate, while maintaining on-brand messaging and visuals within the digital landscape.In this episode of the Medical Consulting Group podcast, the MCG creative team identify and discuss industry news, strategies, tools and best practices that can help practices achieve digital marketing success in 2022.Submit A Medical Business Question for Future EpisodesSubmit an issue affecting your practice or ASC to podcast@medcgroup.com, and our consultants will...
2022-01-2519 minMedical Consulting Group PodcastOffice-Based Surgery – Risk or Reward?Office-based surgery (OBS) is a topic inspiring mixed feelings, ranging from eager interest to concern, within the medical industry. Still, that didn’t stop our consultants from kicking aside the eggshells to dive right into it during our latest podcast episode!Bill Rabourn, Steve Sheppard, and Pat Thomas look at OBS from an economic and patient safety perspective, asking: What are the regulatory and patient care differences between an ASC and office-based surgery?When does it make economic sense to invest in office-based surgery and...
2021-07-0837 minMedical Consulting Group PodcastHow to Plan A Medical Business Strategy That WorksLuck is great, but it’s not a reliable method for achieving medical business success. A strategic plan, on the other hand, is absolutely essential. However, not all strategic plans are created equal. The plans that actually help shape real change and practice growth share certain commonalities. In this episode of the Medical Consulting Group Podcast, MCG Managing Principle Bill Rabourn is back to identify:What all great strategic plans have in commonWhich tools are an absolute “MUST” in your planning tool kitWho should be involved in planning Keys to streamline plan implementation and managementSubmit...
2021-04-2318 minMedical Consulting Group PodcastWhat COVID Taught Us About Medical Marketing in 2021If COVID-19 taught our team anything, it’s that past strategies for medical marketing should stay in the past. In 2021, it’s time to explore new ways of thinking that reflect what patients today are actually experiencing. In this episode, our team’s creative marketing experts identify 3 examples of 2021’s most relatable patient experiences and how we have converted those into profitable marketing opportunities. Remember, these are only a few examples of what we learned from COVID. Listen and use them to jump start your own new marketing mindset for 2021. Rather read our article...
2021-03-0415 minMedical Consulting Group PodcastWhy ASCs Are Bringing Physicians & Hospitals TogetherIn this episode, Medical Consulting Group managing principals Stephen Sheppard and Robert McCarville explain the two unique sets of motivators behind why more physicians and hospitals are taking on ambulatory surgery center joint ventures. Kicking off with a brief but interesting history of joint venture ASCs [00:55], Steve and Rob discuss how time and technology have changed the way we think about outpatient surgery, and how ASCs will continue to be affected by shifts in the medical landscape, specifically COVID [10:10].If you would rather read about this topic, see our latest article published in the December 2020 issue of E...
2020-12-0318 minMedical Consulting Group PodcastHow to Stay Plugged in Without 2020 National Medical Industry MeetingsThe pioneer behind every Medical Consulting Group podcast episode is YOU. How? That’s what our multi-specialized team of Medical Consulting Group managing principals and medical business consultants are here to explain. With the cancellation of yet another national medical industry meeting (AAO), now is the best time to remind listeners just how this podcast is designed to address and provide solutions to the medical business issues YOU are facing right now. Submit A Medical Business Question for Future EpisodesSubmit an issue affecting your practice or ASC to podcast@medcgroup.com, and...
2020-07-3121 minMedical Consulting Group PodcastWhat Patients Want to Hear from Ophthalmology Practices NOWThe shutdown had a catastrophic effect on the long-held, unconscious understandings that existed between eye doctors and patients in the past. Understandings like…“Your eye doctors/eye surgeons are always here to meet your needs.” “It is safe to visit your eye care clinic.”In today’s podcast, Medical Consulting Group explains why medical marketing is a significant opportunity for ophthalmology practices right now and why we have redirected our marketing mindset—dusting off the basics we all took for granted—to help ophthalmologists and optometrists tell their eye care patients what they truly need to he...
2020-06-1715 minMedical Consulting Group PodcastThe Bright Side: A Cataract & Refractive Surgeon Speaks to Opportunities in the COVID-19 EraIn this episode, we talk with MCG consultant Bill Rabourn and Missouri ophthalmologist Dr. Thomas Prater, a cataract and refractive surgeon from Mattax Neu Prater Eye Center and Surgery Center. Many people are understandably experiencing some fatigue when it comes to the topic of COVID-19. And yet, it’s still a topic that’s affecting ophthalmic practices across the U.S. (and the world). So, to liven things up, our team is pressing pause on the doom and gloom to spotlight a little positivity. Today, Dr. Prater shares ways in which he and his team have m...
2020-05-2615 minMedical Consulting Group PodcastReopening Your PracticeAs practices wait on the edge of their seats for the all-clear to open, MCG Medical Business Consultant Bill Rabourn quickly explains what practices should be considering RIGHT NOW:What areas of your practice need the most attention during reopening?How will “safety” be the driving force behind your reopening strategy and your messaging?How will your geography affect your plans?
2020-04-2112 minMedical Consulting Group PodcastThe Success of Your COVID-19 Crisis Strategy Depends On 2 ThingsMCG managing principal Bill Rabourn quickly breaks down the practice-saving power of communication and coordination during a crisis, and how to do them correctly to ensure your comeback is swift, smooth, and strong.
2020-04-1308 minMedical Consulting Group PodcastCOVID-19: Practical Steps for Managing Your Practice or ASC’s Unique SituationLately, practice and ASC leaders have been flooded with general tips for managing a business during the COVID-19 crisis, with little guidance as to whether these actually apply to their unique situation. Medical business consultants Bill Rabourn, Steve Sheppard, and Erin Malloy of Medical Consulting Group—a firm providing practice and ASC development and management, as well as internal and external medical marketing materials, for more than 30 years—sat down to discuss some practical steps they have used for their own clients to sort through the plethora of “broad-brush” tips and select those that apply to an individu...
2020-03-3135 min