Shows
LifeSci Continuum with Bill SchickLaunching Healthtech Wearables in Hospitals | Shreya DivatiaIn this episode of LifeSci Continuum, I sit down with Shreya Divatia. Shreya has spent a decade rescuing med-tech programs from hidden failure points and turning “it works in the lab” into “it works on a 102-year-old patient with spotty Wi-Fi.” Learn how I can help you buid a bridge between your business strategy and real growth as a Fractional Chief Marketing Officer. https://meshagency.com/fcmo-fractional-cmo-fractional-marketing/Shreya Divatia https://www.linkedin.com/in/shreya-divatia/Timestamps:00:00 Intro01:30 Shreya’s Story & Experience03:28 Shreya’s Unique Strength04:13 Founder’s Blindspots05:14 Wearable Med Dev...2025-06-2734 min
LifeSci Continuum with Bill SchickUse an FCMO to Transform Marketing Waste into Full Throttle GrowthIn this episode of LifeSci Continuum, I sit down with Pete Tortorell, GM/Managing Director of Omni International (now Revvity). Timestamps:00:00 Intro01:24 Pete’s Story02:07 COVID19 Case Study07:20 Good Marketing is Hard to Find12:00 Working with MESH Interactive13:32 Lead Generation14:50 Measuring KPIs17:20 The Value of a FCMO24:30 Marketing Education26:05 Marketing Competition28:45 Traditional Marketing is Dead31:15 Founder & CEO AdviceWhen 2020 erased half of Omni International’s revenue in a single month, Pete didn’t slash headcount—he rebuilt the business. Join me as Pete tr...2025-06-2034 min
LifeSci Continuum with Bill SchickTurn Your Bench-Top Idea into a Reimbursable Diagnostic | Laurel NelsonIn this episode of LifeSci Continuum, I sit down with Laurel Nelson (Founder, InnovexDx), who breaks down how diagnostics and life-science start-ups can actually commercialize when cash is tight and timelines keep slipping. Learn how I can help you grow your business as a Fractional Chief Marketing Officer. https://meshagency.com/fcmo-fractional-cmo-fractional-marketing/Timestamps:00:00 Intro01:10 Laurel Nelson’s Career02:50 Launching a Product with a Limited Budget06:01 Common Founder Challenges14:22 Founder Scientists vs Marketing16:00 How to Build Credibility with Investors21:15 Preparing a Good Idea for Commercialization26:01 Phase Gate28:26 How...2025-06-1643 min
Power Theory with Russ OuelletteTaking & Giving Feedback Professionally w/ Bill Schick FCMO | Power Theory Podcast🔵 Interested in Coaching? https://www.sojournpartners.com/coaching-and-leadership-programs/customized-coaching-programs/one-on-one-executive-coaching/Bill's Podcast: https://www.youtube.com/@BillSchickFCMO/ Bill's LinkedIn: https://www.linkedin.com/in/founderandcdo/Bill helps life science companies accelerate product adoption & make marketing work, as a Fractional Chief Marketing Officer. 🔵 Connect with me:Sojourn Partners Website: https://www.sojournpartners.com/Send me a message: https://www.sojournpartners.com/connect-with-us/contact-us/Instagram: https://www.instagram.com/drrussouellette/TikTok: https://www.tiktok.com/@drrussouelletteTwitter: https://twitter.com/RussOuelletteLinkedIn: https://www.linkedin.com/in/russouellette/Dr. Ru...2025-05-151h 00
LifeSci Continuum with Bill SchickGet Better Leads at Your Conference | Bill KenneyIn this episode of LifeSci Continuum, I sit down with Bill Kenney, Founder of MEET (My Expo & Event Team), to unpack why most life science and med device trade show strategies fail—and how to fix them. Timestamps:00:00 Intro01:28 Bill Kenney’s Work in Bio-Tech02:30 In-Person Inbound Marketing03:20 How We Met03:35 How to Get High Quality Leads at Tradeshows and Conferences07:10 The Best Approach to Messaging at Tradeshow and Conferences13:36 AIDA Framework14:35 Communication Anecdote15:40 Have a Conversation with your Customer19:27 Identifying Quality Leads27:26 Customer Density31:56 Found...2025-05-0949 min
LifeSci Continuum with Bill SchickTailor Your Pitch for VC | David IannettaConnect with Dave Iannetta on Linkedin: https://www.linkedin.com/in/dave-iannetta/Interested in getting 18+ Years of Cheat Codes, Perspective, and Tips for Surviving Marketing in Life Sciences and Medical Devices? • Subscribe to Bill Schick’s Newsletter on LinkedIn https://www.linkedin.com/build-relation/newsletter-follow?entityUrn=7154518390324281344Or Connect with Bill directly on Linkedin https://www.linkedin.com/in/founderandcdo/Timestamps:00:00 Intro00:55 Venture Capital Investors03:09 Challenges of a Venture Investor Partnership04:11 Building a Business Network to find Investors05:00 The Key to Venture Investing: Clinical Validation06:16 How to Bu...2025-04-2318 min
LifeSci Continuum with Bill SchickHow to Bring Pharma to Market by Mastering Brand, Story, and Value | Nara DaubeneyFollow Bill: https://www.linkedin.com/in/founderandcdo/Contact Bill: https://meshagency.com/lets-connect/Video Podcast: https://www.youtube.com/@BillSchickFCMOAudio Podcast: https://www.buzzsprout.com/2380430Contact Nara Daubeney: https://www.linkedin.com/in/nara-daubeney/ _______________________________Timestamps:00:00 Intro01:31 About Nara Daubeney PhD04:25 Nara Daubeney’s Motivation06:35 Demonstrating Value & Phaim Pharma09:07 Start-up Founders Biggest Mistake09:44 Nara Daubeney’s Philosophy09:59 How to Communicate the Value of Your Life Science Company 12:08 How to Empathize with your Customer & Stakeholders13:53 Identifying Your Target Audience14:29 Example of Effect...2025-03-2731 min
LifeSci Continuum with Bill SchickHow to Maximize Your Pitch for Angel, VC, and IPO Investors | David IannettaFollow Bill: https://www.linkedin.com/in/founderandcdo/Contact Bill: https://meshagency.com/lets-connect/Video Podcast: https://www.youtube.com/@BillSchickFCMOAudio Podcast: https://www.buzzsprout.com/2380430Follow Dave: https://www.linkedin.com/in/dave-iannetta/_______________________________Timestamps:00:00 Intro01:37 Telling a Story that Resonates with Angel Investors03:23 Case Study05:40 How to Pitch to Angel Investors07:15 What Angel Investors Actually Care About09:10 Building Confidence in Angel Investors_______________________________In this episode, I sit down again with seasoned marketing executive Dave Iannetta to explore how life science and...2025-03-2711 min
LifeSci Continuum with Bill SchickWhat Are The 5 Stages of Buyer Awareness in the Life Sciences?Follow Bill: https://www.linkedin.com/in/founderandcdo/Contact Bill: https://meshagency.com/lets-connect/Video Podcast: https://www.youtube.com/@BillSchickFCMOAudio Podcast: https://www.buzzsprout.com/2380430How to Tailor Your Messaging to Each Awareness Stage and Accelerate Your Life Science Sales:“Marketing doesn’t work for us.” Yeah, I hear that all the time. Honestly though, half the time you’re delivering the wrong message to your buyer at the wrong time. Impossible you say? If you’re not delivering the right message at the right sta...2024-12-2027 min
LifeSci Continuum with Bill SchickHow (and Why) to Maintain a Customer-Centric Focus When Planning Your Exit | Glenn HannerFollow Bill: https://www.linkedin.com/in/founderandcdo/Contact Bill: https://meshagency.com/lets-connect/Follow Glenn: https://www.linkedin.com/in/glenn-hanner-632291a/Video Podcast: https://www.youtube.com/@BillSchickFCMOAudio Podcast: https://www.buzzsprout.com/2380430In this episode of LifeSci Continuum, I'm thrilled to reconnect with Glenn Hanner as we dig into a critical challenge that many life science leaders face: the danger of tunnel vision when planning for an exit. Often, the excitement of an exit strategy can overshadow the need to establish a strong foundation and deliver on...2024-11-0828 min
LifeSci Continuum with Bill SchickLife Science Marketing Agencies Exposed: Top Secrets Revealed | Marc FrechetteFollow Bill: https://www.linkedin.com/in/founderandcdo/Contact Bill: https://meshagency.com/lets-connect/Video Podcast: https://www.youtube.com/@BillSchickFCMOAudio Podcast: https://www.buzzsprout.com/2380430Follow Marc: https://www.linkedin.com/in/digitalmktggeek/This is the chat life science marketing agencies don’t want clients to watch. In this episode of LifeSci Continuum, I'm joined again by Marc Frechette. In this episode, Marc and I pull back the curtain on life science digital marketing agencies. Both of us have been on both sides: we've hired agen...2024-10-1135 min
LifeSci Continuum with Bill SchickGet More Leads with Customer Value Journey Mapping | Kathleen MitchellFollow Bill: https://www.linkedin.com/in/founderandcdo/Contact Bill: https://meshagency.com/lets-connect/Follow Kate: https://www.linkedin.com/in/canadiankate/ Video Podcast: https://www.youtube.com/@BillSchickFCMOAudio Podcast: https://www.buzzsprout.com/2380430In this episode of LifeSci Continuum, I'm joined again by Kathleen Mitchell as we dive into B2B content mapping and how to align your content strategy with overall business objectives. We explore the importance of customer-centric campaigns, from creating content that resonates with target audiences to nurturing leads through content refreshes and retargeting efforts. 2024-10-0417 min
LifeSci Continuum with Bill SchickHow to Start a Life Science Company: Busting 3 New Founder Misconceptions | Karthik RamachandranFollow Bill: https://www.linkedin.com/in/founderandcdo/Contact Bill: https://meshagency.com/lets-connect/Follow Karthik: https://www.linkedin.com/in/kansasbioengineer/Video Podcast: https://www.youtube.com/@BillSchickFCMOAudio Podcast: https://www.buzzsprout.com/2380430In this episode of LifeSci Continuum, I'm joined by Karthik Ramachandran, a Biotech Executive and Co-Founder of Likarda, to tackle three major misconceptions that new life science founders face. We examine critical challenges like customer acquisition, the “build it and they will come” fallacy, and understanding the information customers need to make high-stakes purchasing decis...2024-09-2735 min
LifeSci Continuum with Bill SchickHow To Use Voice of Customer to Differentiate Your Medical Device | Glenn HannerFollow Bill: https://www.linkedin.com/in/founderandcdo/Contact Bill: https://meshagency.com/lets-connect/Video Podcast: https://www.youtube.com/@BillSchickFCMOAudio Podcast: https://www.buzzsprout.com/2380430In this episode of LifeSci Continuum, I’m joined by Glenn Hanner, FCMO and experienced marketing leader in the industry to explore how life sciences companies can tap into the power of storytelling and the voice of the customer to create product differentiation and develop new market niches. Glenn shares his insights on turning customer feedback into compelling marketing messages, building strong product positioning, and...2024-09-1936 min
LifeSci Continuum with Bill SchickHow Building an Online “University” Led to Record-breaking Medical Device Growth | Marc FrechetteFollow Bill: https://www.linkedin.com/in/founderandcdo/Contact Bill: https://meshagency.com/lets-connect/Video Podcast: https://www.youtube.com/@BillSchickFCMOAudio Podcast: https://www.buzzsprout.com/2380430Follow Marc: https://www.linkedin.com/in/digitalmktggeek/About Marc: Marc is a veteran digital marketing and communications professional with a proven record in medical devices, consumer goods, and industries ranging from industrial robotics to liquor and wine. He is shamelessly scientific & unapologetically passionate.2024-09-061h 01
LifeSci Continuum with Bill SchickUsing Omnichannel Marketing to Launch Your Digital Health Product | Kathleen MitchellFollow Bill: https://www.linkedin.com/in/founderandcdo/Contact Bill: https://meshagency.com/lets-connect/Video Podcast: https://www.youtube.com/@BillSchickFCMOAudio Podcast: https://www.buzzsprout.com/2380430Follow Kathleen Mitchell: https://www.linkedin.com/in/canadiankate/About Kathleen: She is a Strategic marketing executive with 20+ years of experience leading growth and innovation across start-ups, nonprofit associations, mid-market companies, and global enterprises.In this episode, I sit down with Kathleen Mitchell, a talented senior marketing leader, to explore the launch of a healthcare virtual pharmacy app in the Canadian market. We...2024-09-0634 min
LifeSci Continuum with Bill SchickTackling The Biggest Life Science Product Marketing Challenges | Bill SchickFollow Bill: https://www.linkedin.com/in/founderandcdo/Contact Bill: https://meshagency.com/lets-connect/Video Podcast: https://www.youtube.com/@BillSchickFCMOAudio Podcast: https://www.buzzsprout.com/23804302024-08-2617 min
LifeSci Continuum with Bill SchickHow to Grow by Creating a Culture of Leadership in Your Life Sciences Company | Dr. Russ OuelletteFollow Bill: https://www.linkedin.com/in/founderandcdo/Contact Bill: https://meshagency.com/lets-connect/Video Podcast: https://www.youtube.com/@BillSchickFCMOAudio Podcast: https://www.buzzsprout.com/2380430Follow Russ on LinkedIn: https://www.linkedin.com/in/russouellette/Russ's Podcast: https://www.youtube.com/@RussOuellette @RussOuelletteIn this episode, I’m joined by Dr. Russ Ouellette, founder of Sojourn Partners, an executive coaching and leadership firm. We explore how to work with highly intelligent individuals, build strong leadership teams, and transform top contributors into effective leaders. With over 10,000 people coached, Dr. Oue...2024-08-2659 min
LifeSci Continuum with Bill SchickThe Keys for Building High Performance Life Science Teams | Kate FrenchWithout two important team traits, your team might be missing their mark. On this week's episode, Kate French joins us to talk about her experience working with engineering and what goes into building effective, high-performing teams in your life sciences company. Follow Bill: https://www.linkedin.com/in/founderandcdo/Contact Bill: https://meshagency.com/lets-connect/Video Podcast: https://www.youtube.com/@BillSchickFCMOAudio Podcast: https://www.buzzsprout.com/2380430Follow Kate: https://www.linkedin.com/in/katherine-king-french-pmp-b14a7716/2024-08-2222 min
LifeSci Continuum with Bill SchickPreparing for your Life Science Product Launch | Christi UngerLaunching a product is a rollercoaster for product managers and marketers. But jumping in right before the finish line is a different type of ride. In this episode, we are joined by Christi Unger as we discuss her experience launching life-science products and the lessons she learned.Follow Bill: https://www.linkedin.com/in/founderandcdo/Contact Bill: https://meshagency.com/lets-connect/Video Podcast: https://www.youtube.com/@BillSchickFCMOAudio Podcast: https://www.buzzsprout.com/2380430Follow Christi: https://www.linkedin.com/in/christiannunger/2024-08-2230 min
LifeSci Continuum with Bill SchickForecasting your Exit (as a Life Science Company) | Dave IannettaWhen it comes to product launches, we tend to hyperfocus on just simply getting everything to launch and we tend to leave the exit strategy to the end. On this episode of LifeSci Continuum, we are joined by David Iannetta as we learn that it is truly never too early to start preparing for your exit. Follow Bill: https://www.linkedin.com/in/founderandcdo/Contact Bill: https://meshagency.com/lets-connect/Video Podcast: https://www.youtube.com/@BillSchickFCMOAudio Podcast: https://www.buzzsprout.com/2380430Follow Dave: https://www.linkedin.com/in/dave-iannetta/2024-08-2222 min
LifeSci Continuum with Bill SchickWin Life Science Product Management with Data and A Strong Business Case | Kate FrenchFollow Bill: https://www.linkedin.com/in/founderandcdo/Contact Bill: https://meshagency.com/lets-connect/Video Podcast: https://www.youtube.com/@BillSchickFCMOAudio Podcast: https://www.buzzsprout.com/2380430Follow Kate: https://www.linkedin.com/in/katherine-king-french-pmp-b14a7716/In this episode, I’m joined by Kate French to explore the critical process of business case development in the life sciences industry. Whether you're conceptualizing a new product, enhancing an existing feature, or considering your next acquisition, developing a solid business case is the first essential step. Kate, with her wealth of exp...2024-08-2221 min
LifeSci Continuum with Bill SchickProduct Management Basics (for Life Science Companies) | Jim DembkoskiOn this episode, we are joined by Jim Dembkoski who is bringing 15 years of product management advice to the table. Join us as we discuss how Jim got into Product Management and the key lessons he learned along the way.Follow Bill: https://www.linkedin.com/in/founderandcdo/Contact Bill: https://meshagency.com/lets-connect/Video Podcast: https://www.youtube.com/@BillSchickFCMOAudio Podcast: https://www.buzzsprout.com/2380430Follow Jim: https://www.linkedin.com/in/jamesdembkoski/2024-08-0459 min
LifeSci Continuum with Bill SchickWelcome to LifeSci Continuum with Bill Schick | Podcast IntroductionKicking off the LifeSci Continuum, we are going to cover almost every aspect of Commercialization and product life cycle stage. From Launch to Exit, we go deep with expert interviews, tips, shortcuts, and best practices to help you level up. Follow Bill: https://www.linkedin.com/in/founderandcdo/Contact Bill: https://meshagency.com/lets-connect/Video Podcast: https://www.youtube.com/@BillSchickFCMOAudio Podcast: https://www.buzzsprout.com/23804302024-08-0402 min
LifeSci Continuum with Bill SchickGo Above & Beyond with Your Next Medical Device Launch (or Exit) | David IannettaYou might be thinking about highlighting the features and benefits of your medical device. Well, David Iannetta joins us to talk about how looking past the status quo could be the X-Factor for your next Product Launch (or Exit). Follow Bill: https://www.linkedin.com/in/founderandcdo/Contact Bill: https://meshagency.com/lets-connect/Video Podcast: https://www.youtube.com/@BillSchickFCMOAudio Podcast: https://www.buzzsprout.com/2380430Follow Dave: https://www.linkedin.com/in/dave-iannetta/2024-08-0446 min