Shows
Purchasing TruthDissecting America’s Crisis on Upholding IntegrityWhen the UK Parliament found out that PM Boris Johnson ignored lockdown rules by attending several parties, they were ready to kick him out of office. In just one pivotal event, the British government did something most US politicians would not even try: upholding integrity. Bill Stierle and Tom look into recent events that reveal America’s problem in seeking and standing up for the truth. They talk about how Donald Trump’s unceasing campaign for the Big Lie influences how people embrace integrity. Bill and Tom also emphasize why freedom of expression must never set aside accountability and fair...2022-03-0831 min
Purchasing TruthSpreading Like Wildfire: Fighting Misinformation with EmpathyHow do you communicate with someone who has different views from you? How do you find empathy and wade through those difficult conversations? In any business, misinformation is a make-or-break thing. Most believe that, “The customer is always right,” but does that mean that the customer's truth supersedes reality? In this episode, Bill Stierle and Tom share their insights on the spread of misinformation across different industries, especially in politics. Listen in as Bill and Tom tackle what has become of our beliefs and how to cultivate empathy and compassion amidst skepticism.Love the show...2022-02-0829 min
Purchasing TruthConspiracy vs. Transparency: Finding Truth in MisinformationWith everything going on in the news, it’s hard to pinpoint which ones are true. Bill Stierle and Tom talk about the mounds of misinformation presented to the world today. Most of the people around us have different belief systems. What’s worse is, nobody wants to admit that they’re wrong. Listen in as Tom and Bill share how important it is to filter through misinformation at the height of the pandemic.Love the show? Subscribe, rate, review, and share! https://billstierle.com/podcast/2022-02-0128 min
Purchasing TruthPurchasing Truth: A Look Behind the ScenesBill Stierle and Tom get into tons of in-depth discussions about various topics to prepare for the Purchasing Truth podcast. Sometimes, they are so compelled with their conversations behind the scenes that they wish they had the record button on. And they did that with one of their brainstorming sessions. Listen to this jam-packed discussion from December 2021 that is simply too good not to share, giving you a sneak peek of how they produce just a single episode. Bill and Tom talk about why most Americans are unhappy with how the Biden Administration is handling the economy despite being...2022-01-251h 06
Purchasing TruthTruth and The Music ManTruth is often the enemy of the music man. Truth exposes the cracks in the marketing message of political pundits, yet why are we leery of the truth? Bill Stierle and co-host Tom look at how people can choose to believe in a marketing message couched in familiar terms, even when it is in opposition to what is true. We take an unflinching look at how Donald Trump uses marketing and engagement to stoke the public opinion despite a losing legal battle and why people are often convinced by his message. Take a dive with Bill and Tom as...2022-01-1820 min
Purchasing TruthHow We Can Prevent The Cutting Down Of The Tree Of DemocracySo many things are happening that are changing norms and expectations, especially in our current political climate. We see these things slowly chipping away the tree of democracy every day. In this episode, Bill Stierle and Tom discuss the big D of democracy in America, how it is being cut down, and how to prevent its destruction. When people try to hold onto things from the past and monopolize our democracy, we move farther away from its true essence—which is about inclusion. Bill and Tom go further and provide examples, tapping into the day of Donald Trump’s inaug...2021-12-1436 minPurchasing TruthPolitical Marketing 101: Why Today’s Politicians are Sending a Damaging MessageA lot of politicians these days need to go back to school and take a communication class. The amount of damaging messages being passed around in political marketing is increasing daily, and damaging political careers. To succeed in politics, and in life, you have to learn how to properly send a message so that your people will stay loyal to you. Learn more about political marketing and messaging with your host Bill Stierle. Join Bill and Tom as they discuss what recently happened at the Ted Cruz and Merrick Garland hearing. Listen to their takes on it today!2021-11-1627 minPurchasing TruthLoyalty, Identity and Recognition: The Side Effect of BeliefsEveryone has beliefs that are part of their personal viewpoint. Identity and belief are often tied together, and people will die for their beliefs. In this episode, Bill Stierle and Tom discuss how beliefs affect our worldview, especially in today’s COVID-19 world. Tom talks about his experiences with other parents at his daughter’s schools and how their beliefs led many to oppose the mask mandates. Bill analyzes why people struggle with change and why our beliefs cause us to stop changing and growing. Listen in to Tom and Bill’s insights and see where you stand in these...2021-10-1931 minPurchasing TruthIt's All About The Eyeballs: How Engagement Drives DiscourseEngagement has always been the currency for creating anything, be it content, product, service, news, etc. Without eyeballs, there is no profit. In this episode, Bill Stierle and Tom discuss how this concept has become detrimental to how we frame our news, drive discourse, and make money. Everyone wants to see the car wreck. But are these large companies and media outlets stepping over the line? Keep your ears glued as Bill and Tom tackle the Facebook whistleblower, Newsmax, and how businesses value engagement and profit over purchasing truth.Love the show? Subscribe, rate, r...2021-10-1235 minPurchasing TruthCommunicating Truth Past Bias And Hubris : The Anti - Vaccination MovementThe current anti-vaccination movement depends on certainty and bias that leads to hubris. How do you effectively communicate truth to change their minds? In this episode, Bill Stierle and Tom discuss how certainty breeds bias and hubris. They talk about communication and how we need to communicate the truth better if we want to sway the thinking of others. Tune in for more insights from Bill and Tom as they wade through current events in search of truth.Love the show? Subscribe, rate, review, and share! https://billstierle.com/podcast/2021-09-2127 minPurchasing TruthHow the Media Structures News: Disinformation vs. MisinformationIs the media tailoring the news to misinform or disinform? In today’s episode, Bill Stierle and Tom discuss how information is being portrayed in light of the recent events with Florida’s COVID surge and the decision not to implement mask mandates. Information is all around us and is something that constantly circulates. But whether or not the information we receive and give out is truthful is harder to discern. Bill and Tom dissect the difference between misinformation and disinformation using statements made by public officials in recent news as prime examples. They also discuss the importance of stru...2021-09-0731 minPurchasing TruthTribalism In Business And Politics: What Happens When Team Loyalty Comes Before TruthThe tribalism and loyalty of people to their “teams” is one of the issues plaguing us, stopping rational discourse in business and politics. Many place loyalty before truth and this causes division in America. In this episode, Tom and Bill Stierle discuss how team loyalty is causing damage to Team America. We hear about the testimony of Capitol Police on the events of January 6th, and the unfortunate response of several Fox News anchors. Bill and Tom talk about accountability, identity and why we need to place these aside in favor of the American identity. Tune in for thought-provoking conve...2021-08-3133 minPurchasing TruthHow to Change a Belief: Truth and Communication TodayDeeply-held beliefs are often what cause divisions between people. What does it take to change a belief? We discuss this question as Bill Stierle and Tom talk about changing belief structures, especially in today’s pandemic world. They discuss how belief structures are constructed and how a belief can be challenged and ultimately, changed. Tune in for another thought-provoking discussion from Bill and Tom.Love the show? Subscribe, rate, review, and share!Here’s How »Join the Purchasing Truth Community today:billstierle.comLinkedInFacebookYouTube2021-08-2433 minPurchasing TruthPlaying To The Crowd: Dissecting A Reporter's Fight Or Flight SituationWhen people get into a fight or flight situation, truth is sacrificed in favor of comfortable, yet false, positives. Bill Stierle and Tom dissect Gary Tuchman's conversation with Pennsylvania Republican State Sen. Doug Mastriano, focusing on the reporter's struggle to control the conversation. They discuss how people go to great lengths to challenge the truth just for the sake of getting one controversial soundbite. Emphasizing the power of compassion and empathy in public perception, they explain how these forces can be used to get out of a tight spot. Bill and Tom also detail how this particular scenario illustrates...2021-06-3022 minPurchasing TruthTruth and The Great Replacement Conspiracy TheoryThe January 6th Capitol insurrection was a divisive moment in recent history that has scarred the country’s heart and soul. Changes in society have spurred many to believe in the great replacement conspiracy theory, yet what is it, really? Our host Bill Stierle and his co-host, Tom, discuss the events of January 6th and the surprising results of the research of Mr. Robert Pape on the insurrectionists. Bill and Tom analyze why the events of January 6th happened: Join in as they look at things from a different perspective and share their insights on these events.2021-06-1528 minPurchasing TruthIntegrity And Accountability Under Attack – Do You Believe America Will Care About The Truth Again?Taking a close look at our government and politics can pull out a lot of dirt. With everything that’s happening in the country right now, do you believe that America will care about the truth again? Bill Stierle and Tom get into a hot discussion about the issues surrounding the country and how disconnected the government and businesses are from integrity and accountability. Both entities would rather protect their brand names and the institution, than to be held accountable for something they didn’t do correctly or well. Along with these different societal groups, Bill and Tom believe that...2021-06-0847 minPurchasing TruthWhy Our Emotional Reactions Can Be Problematic When It Comes to Dealing With The Rule Of LawHow does a person’s emotional reactions relate to dealing with the rule of law? Bill Stierle and Tom discuss what happened in an episode of Last Week Tonight with John Oliver, talking about the incident involving a man who called 911 for assistance in a robbery taking place at his neighbor’s home. They highlight the impact of the man’s emotional reaction to the situation and the 911 operator’s lack of communication skills to deescalate the caller. The caller escalated emotionally and eventually shot and killed the robbers. Bill and Tom discuss this incident in relation to Stand-Your-Ground-Laws that bri...2021-06-0130 minPurchasing TruthHow Liz Cheney's Advocacy for Truth Shifts Public PerceptionRepublican Liz Cheney is currently on a brave advocacy campaign for truth. Her calling out of Donald Trump and decision to choose a different path from the GOP resulted in the House of Representative ousting her from leadership. Bill Stierle and Tom delve into this path she currently treads, reflecting she pulls into the spotlight the importance of the rule of law and her work in unraveling the truth amid the messy political rifts. They touch upon Trump's messaging, which continues to put a flawed brand on his own party and the entire country. Bill and Tom also enumerate...2021-05-2837 minPurchasing TruthThe Impact of the Hailstone Principle in Today's SocietyA few words in a catchphrase can gain weight if they are repeated over and over again, gaining momentum, and causing a huge impact once they hit the intended recipient. This hailstone principle is a popular strategy in marketing, allowing businesses to convey their message to the audience without the need for lengthy materials. However, it can be used beyond brand building into influencing population behaviors in other realms. Bill Stierle and Tom go deeply into how many politicians take advantage of the hailstone principle to solidify their movements, ideologies, and platforms. This strategy is evident in the still-roaring...2021-04-2332 minPurchasing TruthTruth and Beliefs about Debt: No, We're Not Going to be Enslaved by ChinaThere's a prevailing belief about debt that if you're steeped in it, it's a bad thing. Bill Stierle and Tom discuss how this belief may be true for personal debt, but that's not necessarily true for business debt and government debt. Businesses and governments often have to get into a lot of debt to get the economy running – producing businesses and creating jobs. Large companies like Amazon and Uber took on a tremendous amount of debt before they started hitting gold. In this episode, Bill and Tom discuss the different levels of debt, why we should know how the di...2021-04-2037 minPurchasing TruthThe Infrastructure Bill Debate: How Should Infrastructure be Defined?The United States needs certain structures for it to run effectively, but it seems like the nation doesn’t necessarily agree on what constitutes infrastructure. For the Republicans, the proposed infrastructure bill is nothing but a government spending spree. For the Democrats, the bill is critical for facility buildup and also for job-creation. What we have as a result is a debate where one side is trying to limit the definition of infrastructure into a narrow category, while another side is trying to make it as inclusive as possible. Just how broad can we get when it comes to in...2021-04-1633 minPurchasing TruthSacrificing The Truth To Win At The Expense Of The Greater GoodBill Stierle and Tom continue to feel disheartened as senators are clearly determined to acquit Donald Trump in the second impeachment trial at the expense of the greater good. It seems they are willing to sacrifice the truth and America's constitution for their political survival. How can America regain its integrity when trust and respect are thrown out of the window? Who will hold value and accountability above selfish political ambitions? Join in the conversation as Bill and Tom discuss the need for integrity and empathy to keep this nation afloat.Love the show...2021-02-2626 minPurchasing TruthTruth and the Republican Party SplitIs the Republican Party going to split into two factions? As recent events show, the party is certainly not in unified. The move by Arizona Republicans to censure Jeff Flake, Doug Ducey and Cindy McCain over “disloyalty” to former President Donald Trump shows just how much the party is moving in conflicting directions. Bill Stierle and Tom discuss how this division does not bode well for the party’s future, reminding us of how another split caused the Republican Party to lose against Bill Clinton in 1996. How a new split happens, or if it happens at all, will certainly make u...2021-02-0524 minPurchasing TruthPolitical Amnesia After The ElectionsNow that the US presidential election is over and Joe Biden finally takes the helm as chief, America shifts into its political detox phase. It may be a time to heal and unite: it is also a time of potential political amnesia. Bill Stierle and Tom discuss how Republicans might resort to simply pretending that the Trump era did not happen at all in an attempt to regain their reputation. They also talk about the implications of the gradual minimization of disinformation as a result of the former president's indefinite ban from Twitter. Bill shares his experience watching Biden's inaug...2021-02-0223 minPurchasing TruthAfter Truth: Disinformation And The Cost Of Fake News Purchasing Truth From The ViewerAlmost everyone with access to the Internet is online, relying on what is displayed on the screen for news and “facts.” Coupled with this huge shift in the way we gather news is the dissemination of fake news. After teasing listeners for a couple of episodes, Bill Stierle and Tom finally go deeply into the documentary film After Truth: Disinformation and the Cost of Fake News. They talk about the overwhelming amount of information accessible to us and how it has made us vulnerable to having our beliefs and truths purchased. Bill and Tom provide insights into the film, Incl...2021-01-1240 minPurchasing TruthPurchasing Truth And The Demand For Eyeballs: Developments On The Voting Systems And The Role Of MediaThe power of repetition is in how it makes a statement look like a fact, and the same can be seen occurring when it comes to purchasing truth. When everyone around you has bought into something, no matter whether you join in or not, you can still easily be influenced by it. In this episode, Bill Stierle and Tom talk about the purchasing of truth and the demand for eyeballs, particularly in regards to the recent Republican claims and events regarding the rigging of the national elections. They discuss the developments in the Smartmatic and Dominion Voting Systems and...2021-01-0146 minPurchasing TruthThe Victimhood Culture: Using Tragic Sympathy To Replace The TruthLanguage and communication are fickle things. It changes over time, depending on where you sit. We can see it now with President Donald Trump, sitting in a very different place than where he has been in the past. In this episode, Bill Stierle and Tom tackle this in relation to what the President said at the rally in support of Republican senators Kelly Loeffler and David Perdue. Pointedly, they talk about how he used the victimhood culture in his languaging, using it to purchase truth for his favor. Bill and Tom then discuss the role of the media, the...2020-12-1541 minPurchasing TruthThe Fossilization Of Thought, Part 1: Learning To Recognize Statements Of TruthDisinformation and partial truths are running rampant these days, and are easily accessed at that, that it won’t be surprising anymore how we’ll lose our ability to recognize statements of truth as a nation. But just because this is happening doesn’t mean we allow it. In this episode, Bill Stierle and Tom take you into a special series that taps into the fossilization of thought. Here, they talk about how this fossilization is happening among statesmen and government officials and how we can overcome it and start speaking with the truth. Bill and Tom then figure out ho...2020-11-1031 minPurchasing TruthTruth And A Nation In Contempt: Missed Opportunities In The Latest Vice Presidential DebateAre you exasperated yet? We are nearing the elections, and it seems like the nation is becoming more and more in contempt. The skill and communication on both sides of the aisle are not effective and cause more division. In this episode, Bill Stierle and Tom catch us up on the current state of the nation and where truth gets lost in using a divisive language that is doing more harm than good, especially at a time where we need more unity than ever. They discuss the latest Vice Presidential debate between Sen. Kamala Harris and Mike Pence and...2020-10-2027 minPurchasing TruthLessons In Communication: Trump Versus BidenPresident Trump and Democratic presidential nominee Joe Biden participated in their first 2020 presidential campaign debate last week. In this episode, Bill Stierle and Tom discuss the debate that’s been dubbed as the most painful to watch in the history of presidential debates, owing mostly to the format and structure – or the lack thereof! – as both candidates, for the most part, ignored the rules and incessantly interrupted each other. Stay tuned to this episode as Bill and Tom dissect the Trump versus Biden debate, and give some lessons in communication that both could have benefited from.L...2020-10-1339 minPurchasing TruthThe Reckoning Of The Trump Presidency And The Reconciliation Of Our National IdentityIf there is something to be said about the month of September, then it would be the reckoning of the Trump presidency. In this episode, Bill Stierle and Tom talk about President Donald Trump’s defensive September, discussing the recent New York Times story revealing his tax history and the reconciliation that’s about to happen for our national identity. Shoes just keep dropping, and the more we’re peeling back the curtains to really see what is happening. Join Bill and Tom as they go deeper into the role of truth in the coming restoration.L...2020-10-0935 minPurchasing TruthTruth And The Freedom CaféWhen the need for choice runs into the need for safety, which one will you choose? On today’s podcast, Bill Stierle and Tom look into a recent post published on Reddit called “Freedom to not wear a mask” credited to Kathony Jerauld of Amador City. In the short passage tinged with a hint of sarcasm, the author welcomes everybody to a place called The Freedom Café, emphasizing everybody’s (both customers and employees) capacity to do exactly as they please. Join the conversation as Bill and Tom examine the strong push and pull between the need for choice and the n...2020-09-1830 minPurchasing TruthTruth And The Extent Of Citizen EngagementThe recent incident of the 17-year old from Illinois who killed a number of people in Kenosha, Washington, has left many shocked. Bill Stierle and Tom take up this current event that presents some pressing issues we're facing in this country and talk about truth in relation to citizen engagement. When should citizens engage? How much is too much engagement? Where do you draw the line? Bill and Tom try to answer these questions and more, touching on the topics of gun violence, police lives, parenting, and racial biases.Love the show? Subscribe, rate...2020-09-0830 minPurchasing TruthFree Action From Truth And Free SpeechIn the US, everybody can exercise free speech. People get to say what they want to say, but where do we draw the line? On today’s podcast, Bill Stierle and Tom take a look at Fox News host Tucker Carlson’s statement about the recent Kenosha, Wisconsin shooting that stunned a lot of people both on the left and the right. Carlson appeared to have justified taking up arms in Kenosha. Throwing more fuel to the fire, he also cast a cloud over the authorities and the police by saying they don’t have the protests under control. Join t...2020-09-0430 minPurchasing TruthTruth, The October Surprise, And Donald Trump As CEO For Fox NewsAs we near October, people have become even more sensitive when it comes to the truth. In the coming elections, where is the October surprise going to be? How will the truth, or the purchasing of it rather, affect it? In this episode, Bill Stierle and Tom get right down to it. They talk about each of Joe Biden's and Donald Trump's camps, how they frame their messages, counteract them, and prepare for that October surprise. Plus, they also discuss the recent rumor of Donald Trump being offered the CEO position for Fox News. How will the truth be...2020-09-0132 minPurchasing TruthTruth And The Death Of CuriosityClaiming something is true can potentially lead to the death of curiosity. For some people, it can be easy to jump from hearing a claim—especially from someone of power—to believing it as the truth, without taking the time to check. In this episode, Bill Stierle and Tom talk about truth and curiosity and how they go hand in hand, particularly in the world of politics and social media. In contrast, being curious is what actually allows us to find the truth. The hosts talk about the importance of having curiosity now, more than ever, as we get bombarded with...2020-08-2838 minPurchasing TruthTruth And The Road To Tyranny Part 2When the government starts to pit freedom and security at each other as if they’re incompatible, you could easily be on the road to tyranny. Bill Stierle and Tom follow up on last episode’s conversation about tyranny and professional ethics, focusing on the issues surrounding Bill Barr’s appearance in front of the House Judiciary Committee to face questions on the Trump administration’s use of force to disperse protests. How do Barr and the Trump administration use sound bites to mislead the public from the real issue? How can such misdirection be counteracted? These are important things t...2020-08-1445 minPurchasing TruthGetting More Truth By Being SpecificAs you may have known by now, there are so many ways that truth can be purchased in our daily lives. Most especially by people in power positions, the truth can easily be made to work for what they need and want others to believe. In this episode, Bill Stierle and Tom talk about how that is being done in Portland, Oregon. They also tap into the role of the media and even the President in creating fear, in being reactive rather than proactive. Standing out from this discussion is the importance of making truth in honesty range by...2020-08-0431 minPurchasing TruthPurchasing Truth Through Conspiracy TheoriesThere seems to be a lot of conspiracy theories being propagated. They strive to uncover the “truth” behind some of the biggest news stories, from the JFK assassination and the moon landing to supposed UFO sightings and COVID-19. On today’s podcast, Bill Stierle and Tom take a closer look at some of the most popular conspiracy theories in circulation and discuss how conspiracy theories are a way to indoctrinate people and to purchase truth away from them. Open up your mind, get out of your bubble, and get in touch with the real truth behind these theories as you jo...2020-07-3156 minPurchasing TruthBeliefs, Masks, And Education: How We Purchase Truth From OurselvesLittle do we realize it, but our beliefs have the power to purchase truth from us. No matter what others say, if we are already bought into what we believe, it can be very difficult to see anything else. In this episode, Bill Stierle and Tom talk about how our beliefs shape the truth, especially in the context of the current situation of our children’s education. The on-going talks of school reopening have undeniably brought to the surface differing views about wearing masks, social distancing, and overall safety in this COVID-19 world. Join Bill and Tom as they re...2020-07-2834 minPurchasing TruthHow The Biden Campaign Can Use Trump’s Taxes To Reveal TruthWhat does Donald Trump’s Supreme Court defeat over the issue of his tax returns mean for justice, fairness, and integrity in America? Bill Stierle and Tom give their take on whether the president can use the immunity card to continue evading the subpoenas from the House of Representatives and the Southern District of New York. They also discuss the possible avenues through which Joe Biden’s camp can benefit from this situation. As the nation prepares to decide whether to give him a second term or not, Trump is once more put into the spotlight. Why does he evad...2020-07-2130 minPurchasing TruthThe Value Of Bad News In Purchasing TruthWe have reached a point where bad news has become a tool for people in power to distract us from the truly important things. We have seen this constantly in play with President Donald Trump, who seems to be living from the traction of bad news. In this episode, Bill Stierle and Tom dive deep into truth and the value of bad news. They discuss the issue involving the president and NASCAR and what it says about loyalty, truth, getting away with fake news, and marketing and advertising. Why does it seem like the president is aligning himself with...2020-07-1731 minPurchasing TruthTruth And TimeWhen it comes to finding out the truth, one has to have the willingness and the time to research to find out where an issue sits. On today’s podcast, Bill Stierle and Tom talk about truth and time. It’s become increasingly shocking how a lot of people are forming biases without checking on the source of information. Bill and Tom observe how people don’t seem to want to do that much work to determine or care as much about finding out if something is really true because it takes time to confirm. Tune in to this episod...2020-07-1422 minPurchasing TruthTruth, The Sound Bite, And The Overton WindowWe live within a society that is highly polarized in most political issues. Straddling this left-right dichotomy is the Overton window, which represents the range of policies that are acceptable to the mainstream population at a given time. But what happens when you’ve got marketing people in the office? You might see sound bite marketing being used to pull the center of the Overton window towards their side of the spectrum. In this follow-up to the previous episode on sound bites, Bill Stierle and Tom discuss some of the ways that Donald Trump and other politicians are steering po...2020-07-1041 minPurchasing TruthFighting The Police: Politics, Truth And The Fight-Flight-Freeze Response Of The BrainIn today’s society, there is so much happening almost every week involving the police. Bill Stierle and Tom find it relevant to address these issues, such as the recent incident in Atlanta with Rayshard Brooks being killed by a police officer. The now-fired Atlanta officer has been charged with felony murder, but people can’t help but feel sad, helpless, and disheartened. Could the situation have been better handled without causing the damage? Had Rayshard Brooks accepted the arrest, would he be alive today? These are some of the questions Bill and Tom try to answer as they dive...2020-06-2639 minPurchasing TruthTruth And The Police: Crime Prevention, Overpolicing And The “Defund The Police” SloganWhat does the “Defund the police” slogan mean? That depends on whom you ask, with the most extreme people advocating for the literal abolition of police departments in cities around the country. Bill Stierle and Tom move away from this extreme towards a more sensible interpretation centered on resource allocation and community support. In many ways, the police are forced to do many things that are not in their area of expertise because of a crime prevention policy that puts too much emphasis on punitive solutions – a fact that has recently come to the fore with incidents of disproportional respon...2020-06-2330 minPurchasing TruthTruth And The Media Photo OpDonald Trump’s now-viral Bible-holding photo is generally deemed as an extremely offensive political stunt, but there was nothing new about it. Whether from the perspective of the Christian community or the leaders whose careers were being hijacked by their mere presence in the photo, the stunt was a classic case of Trump borrowing respect and credibility from others to justify something he is about to do. Bill Stierle and Tom analyze Donald Trump’s photo op in front of St. John’s Episcopal Church in Washington, DC with a Bible in his hand. The church was damaged when a fire...2020-06-1625 minPurchasing TruthTruth And The Political MindAs the presidential election is fast approaching, many of the more conscientious Republicans are jumping on the Lincoln Project bandwagon. The project aims to convince voters that Donald Trump does not represent the Republican vision for the country. However, as Bill Stierle and Tom point out how their messaging may not be very effective in swaying the most loyal of Trump’s followers. In fact, some of it may just feed into Trump’s campaign narrative and strengthen the confirmation bias of the loyalists. Bill and Tom see the need for the Lincoln Project to utilize a strategy of empa...2020-05-2940 minPurchasing TruthFighting The Virus Of Language With The TruthHow language is used affects the ways people can perceive and purchase truth. Of course, all people use language to meet their own needs and ends, but sometimes, the way they use language belies malice that attacks truth. Bill Stierle and Tom investigate how language is used as a virus by people in power in a way that attacks truth. If you’re interested in the ways people in power deploy language, then Bill and Tom’s conversation is definitely for you.Love the show? Subscribe, rate, review, and share!Here’...2020-05-2622 minPurchasing TruthTruth Versus Capitalism Versus HealthIn the time of COVID-19, every decision made in the public sphere will have consequences on the state of public health. For every business reopening, there will be repercussions, both financial and medical, as people begin to reintegrate into the outside world and possible liabilities increase. Bill Stierle and Tom chat about the state of public health in COVID-19 as driven by the capitalist system. Together, Bill and Tom process some of the decisions of public servants that will surely have an effect on public health. Don’t miss this essential discussion....2020-05-2236 minPurchasing TruthCarrying The Truth As A Public ServantAs citizens, we have our own sets of expectations for public servants, and what they should do, what they should give the people. One of the critical expectations shared by many—if not all—is a deference to the truth grounded in the position of authority and access granted to public servants. Bill Stierle and Tom sit down to talk about the complicated relationship between public servants and the truth. Just like most things, this truth—or at least shards or versions of the truth—is part of a larger narrative that these public servants embody. Bill and Tom’s lively d...2020-05-1950 minPurchasing TruthTruth And The Emotion Of Shock – Don’t Take The BaitA lot of Americans were overwhelmed with the emotion of shock when Donald Trump suggested injecting disinfectant to protect the body from coronavirus. Though a striking example, it is not the first time the president used shock, albeit unwittingly, at the podium. Bill Stierle and Tom encourage us not to take the bait. The president floats marketing ideas, even though those ideas may not necessarily be the truth. So hijacked are the Americans’ emotions that Bill and Tom see a future wherein the next president will be faced with the challenge of regaining trust in the office as a pu...2020-05-1527 minPurchasing TruthJournalism, Truth, And The Missing LinkLooking at the news these days can be discouraging and disappointing, especially with the lack of truth in journalism. In this episode, Bill Stierle and Tom discuss this shortage in the media, comparing journalists to fishes that are pulled in and hooked by a lure. They talk about the missing link in journalism and how journalists approach the government concerning the Coronavirus pandemic. They touch on the difference between sympathy and empathy and how Donald Trump’s responses could have been better. Lastly, Bill and Tom then enumerate the five forms of journalism and how they should be applied wh...2020-05-0142 minPurchasing TruthScapegoating And Purchasing Truth Part 2The scapegoating strategy has been a go-to tactic of many powerful entities to hide their truths. In this episode, Bill Stierle and Tom talk about the missing factors in the skills of journalists that’s needed to expose illusions. They talk about simple yet innovative methods that can be utilized to expose the lies while showing empathy. Learn Bill and Tom’s insights on how President Trump’s belief system works and know how his words should be understood and broken down. They also emphasize the importance and benefits of stopping the lying narrative in order to bring out the tr...2020-04-2839 minPurchasing TruthScapegoating And Purchasing Truth, Part 1In this episode, Bill Stierle and Tom discuss the narratives amidst the Coronavirus pandemic, particularly the White House press briefings on COVID-19 and Donald Trump’s participation. Get to know Tom’s take on how the president is purchasing truth and the scapegoating he is doing by assigning blame or completely ignoring the issue altogether. Bill dives into the way the Press Corp is pursuing information and their lack of preparation knowing how the president attacks these kinds of questioning. Learn what could be a better way of questioning to disarm the landmines and get the president to work and...2020-04-2433 minPurchasing TruthShutdown Or Not? Reactions To The Economic Impacts Of The PandemicTo shut down or not? Does the economy have to shut down during this current pandemic? Bill Stierle and Tom address this predicament and share their emotions about the decisions made by the US government regarding the spread of COVID-19. Tackling this issue, Bill and Tom brings us to the concept called ‘acceptable losses’ and how it became a dilemma and resistance to political leaders from shutting things down sooner. Read their conversation as they discuss blinder and flat earth mindsets and how we can restore connection while reducing emotional reactions of things.2020-04-2133 minPurchasing TruthCoronavirus Briefings: Why Journalists Need To Reduce Emotional Reactions To Bring Out The TruthMore than ever, we need better and truthful communication from our leaders about the COVID-19 pandemic. Disappointingly, what we have are Coronavirus briefings full of unhealthy dialogue between President Donald Trump and the journalists. In this episode, Bill Stierle and Tom dive deep into the current virus communication and how truth is purchased in that process. As frustrating as the situation is, journalists need to know how to work around the President’s way of communicating, recognizing that he has limiting beliefs and that they need to reduce emotional reactions. Bill and Tom set up scenarios that show better wa...2020-04-1754 minPurchasing TruthThe Corona Virus Flat Earth Mindset, Part 1The global pandemic has taken a toll on all of us, and it is slowly weeding out poor leaders. In this episode, Bill Stierle and Tom talk about the recent Corona virus fiasco and how Donald Trump is handling the situation, sharing a story on how the president answered a reporter which categorized him as having a flat earth mindset. Such mindset is not ideal in any crisis situation, much more in America’s current situation. Using the concept of a car salesperson and a mechanic, Bill and Tom link how marketing and branding do not do well in cr...2020-04-1049 minPurchasing TruthConveying The Truth In Crisis Communication In The Midst Of The COVID-19 PandemicAlong with the global health crisis we are experiencing around the world is the problem with the truth in crisis communication among our leaders. We are seeing a lot of poor communication about the Coronavirus that is continually spreading and affecting lives. Bill Stierle and Tom get down to the problems in crisis communication that have been affecting how information is absorbed, blurring the lines between truth and misinformation. Bill breaks down five things that should be avoided when relaying information, especially during this time of crisis. On the other hand, he lays down five other ways that could...2020-04-0336 minPurchasing TruthThe Purchasing Of Truth During Super TuesdayA person in power has hijacked and purchased truth when it has deeply penetrated people’s beliefs and biases. No one has done that better than Donald Trump, who seems to be gaining strength among his supporters. Figuring out why he has been gaining steam, Bill Stierle and Tom discuss the idea of the group versus the individual. They talk about how it plays not only in the case of Donald Trump but also to the rest of the candidates. At the core of it is the language used. Bill and Tom explain that deeper in the context of Su...2020-03-2537 minPurchasing TruthMessaging Leadership: Nuance Discussions And Value-Based CampaignAfter winning the Nevada Caucuses, Bernie Sanders made a blunder during “60 Minutes,” where he commented on Fidel Castro’s literacy program. In this episode, Bill Stierle and Tom reflect on the situation, highlighting the important ways to uphold messaging in leadership. They go deep into why there should not be a room for nuance discussions where polarity could exist. With leadership as a construct delivered by communication, Bill and Tom then explain why a value-based campaign is a way to go than an issue-based campaign. Tune into this episode to spot how narratives are slowly integrated through messaging leadership among...2020-03-1840 minPurchasing TruthBill Barr, Donald Trump, And Using The Law To Purchase TruthJust when you think things could not get any crazier, things escalate every week. Only the last week, we’ve heard of Bill Barr’s interview on ABC talking about Donald Trump and his tweets, along with Roger Stone’s conviction. Amidst all this, what remains is the challenge of facing the fact that the place of leadership can dictate their version of what fairness and justice are. Bill Stierle and Tom get deep into this aspect of purchasing truth. They talk about these recent events and look further into how these people in power use the law to get th...2020-03-1137 minPurchasing TruthDemocrats' Needs For InclusionWho is the superior party in the government? Regardless of who you prefer, the one that has more control is superior. Today, Bill Stierle and Tom talk about Democrats and inclusion. The Republican party has been making loud noises for quite some time, thereby prompting others to scream to have their needs recognized. Discussing Bernie Sander’s speech about his progressive agenda and letting everyone vote, they highlight on the importance of staying out of binary thinking and recognizing how Republicans have painted themselves into a catastrophic corner. It is evident that the Republican’s narrative about justice and fair...2020-03-0352 minPurchasing TruthTruth And News ReportingDo you have to believe everything you see on the news? Are news stations really reliable these days? Today, Bill Stierle and Tom share their insights about the truth and news reporting. The power of messaging in reaching to a person’s consciousness is monumental. The repetition of a message through looped branding and how these messages become facts and beliefs is how politics has been controlling the people. Bill and Tom also tackle how Republicans are making their ranks grow through these news reports that feed propagandas. They also talk about how Trump used hype to win the ele...2020-02-2138 minPurchasing TruthRestoring Mutual Respect And Integrity In AmericaWith so many opposing views, opinions, and information out right now, trying to tell apart fact from fiction has become very challenging. This has also undeniably caused a strain in how people maintain respect and integrity with each other. Bill Stierle and Tom tackle how, in the midst of the current busy political climate, we need to restore some mutual respect and integrity in America. They talk about how you can maintain it and how to tell the truth when it has become increasingly difficult to do so. On the media’s role, Bill and Tom then share how we...2020-02-1436 minPurchasing TruthAgreements, Laws, & Beliefs – Part 2: The Winner MindsetBoosting respect, recognition, and self-worth are what most power-seekers do to ensure their place in the world. When these are sought, certain laws are exercised, beliefs put to the test, and truths are challenged. Hosts Bill Stierle and Tom discuss the importance of choices and how the younger generation should be taught how to fight for them. They also talk about how choices can affect violence and awaken the winner's mindset, which is seen in Iran and America’s conflict. There is a race to the top on who will win in the respect and fairness battle, and Bill an...2020-01-2834 minPurchasing TruthAgreements, Laws, & Beliefs – Part 1: How They Affect The Way People View TerrorismWhen do you label one as a terrorist? What are your rubrics in considering someone or an organization as bad? Recently, the Trump Administration killed Iranian General Qasem Soleimani. This mishap caused events to spiral, paving way to Iranians standing as one to defend their nation and condemning the US. With the labeling that is being presented on both nations, it is compelling to note who is bad or good. With this dilemma, hosts Bill Stierle and Tom talk about how the language of communication is used in varied ways to either justify or condemn their actions. Learn what...2020-01-2430 minPurchasing TruthPurchasing Impeachment: The Talking Points To Making It StickWe cannot ignore the elephant in the room, or shall we say the elephant on Capitol Hill of the impeachment hearing. In this episode, Bill Stierle and Tom address the challenge of purchasing truth surrounding Donald Trump’s impeachment. They talk about the two different sides striving for truth and the ways they both are trying to get it to stick. Tapping on the issues faced by the Republicans, Bill and Tom discuss the talking points they are searching and trying to utilize. Join Bill and Tom as they go further about purchasing the impeachment and how it is gi...2019-12-2333 minPurchasing TruthPurchasing Truth: Cautioning Against Doubt and SkepticismIn this episode, Bill Stierle and Tom talk about why it’s important to caution ourselves regarding doubt and skepticism. Bill dives into industries planting the seeds of doubt and skepticism through micro-messaging and how it can quickly escalate to something worse. Learn about brand damage, the negative value it creates even in the long-term, and how it relates to the current status quo in the United States today. Bill and Tom then talk about the damages that President Donald Trump has made and its long-term effects on the next administrations.Lo...2019-11-2644 minPurchasing TruthValue Based Narratives To Restore TruthPeople naturally cling to an environment where their beliefs are shared and they feel safe. When people hear someone telling a narrative based on a value that they believe in, they unknowingly move closer towards the person. Bill Stierle and co-host Tom discuss how this type of narrative is being used in politics and how it can be used even better. Bill talks about a strategy on how to make people take you seriously. He clarifies the distinct difference between what context is, as compared to what subtext is, and how to make use of them effectively. They elaborate...2019-11-2225 minPurchasing TruthLanguage To Restore TruthWhat do the words truth, integrity, and loyalty mean? In this episode, Bill Stierle and Tom discuss how loyalty plays a part in the restoration of truth and integrity. Touching on the impeachment issues against Donald Trump, they also lay out some comparisons between the administrations of Donald Trump, Bill Clinton, and Robert Nixon. They also take a closer look at compartmentalization in the work environment and the difference between being unethical and being criminal, stressing the importance of working as one nation in restoring America to its former greatness.Love...2019-11-2146 minPurchasing TruthBulletproofingIn this episode, Bill Stierle and Tom talk about bulletproofing your mind and keeping it in a place of observation, void of judgment. Learning how to train your mind to be observant will get you closer to the truth. By being in a place of observation, you pull yourself forward by converting the negatives sent your way to positives through redirecting it back to person who said it. Bill and Tom also take a deeper look at the situation between Hillary Clinton versus Donald Trump, and how Hilary could’ve better enlisted her listeners.2019-11-2037 minPurchasing TruthCollaboration And Cooperation: Truth And CommunityIn this episode, Bill Stierle and Tom dive into truth and community—how the community entrusts its voice, opinion, and stand for truths to the politicians they have elected; and how they’re losing the truth because they’re losing trust. Bill and Tom then talk about the loss of community due to the two sides of the government representatives who are not cooperating and collaborating to move forward as a country. Learn about the narrative and belief system being promoted today in the USA and why this system is not helping the country and the world for that matter...2019-11-1546 minPurchasing TruthMoving The Goal Post: Punitive To RestorativeIsn’t it disheartening how race and social status have colored the supposed black and white letter of the law? In this episode, Bill Stierle and Tom discuss the difference between the punitive and the restorative system. They use the college cheating scandal as an example where a prominent celebrity nearly got off with minimum jail time. On the other hand, an African-American mother was nearly sentenced to half a decade behind bars for a much lesser offense. Bill and Tom expose how law and order no longer run the nation unless it is colored by privilege. They ask th...2019-11-1330 minPurchasing TruthTricking the Giant: The Hag’s TasksWhen we reach the glass mountain, we’re suddenly faced with challenges that we need to conquer. In this episode, Bill Stierle and Tom go back to the story of the drummer as the hag was giving him tasks. In each of the tasks, he is ready to give up until a woman comes along and helps him. Bill and Tom relate this to the presidential candidates and their respective campaigns, reiterating the importance of having a vision and delivering the vision right. They also discuss spacing the message in such a way that it becomes a possibility, not me...2019-11-0847 minPurchasing TruthTricking The Giant: The Glass MountainKnowing how to work with the giants in the media industry can make or break a career in politics. Working with them is one thing, but tricking them is a whole other game. This has been a strategy that has been used, being used, and possibly will still be used in the foreseeable future. Bill Stierle continues his story with Tom on how to reach the top of the glass mountain by tricking the giants. Bill and Tom lay out some of the strategies that previous Presidents have used to gain momentum and dominate the playing field in a...2019-11-0640 minPurchasing TruthMoney And TruthMoney influences everything in our world today. It can even purchase truth. In this episode, Bill Stierle and Tom dive into money and truth and how the rich and powerful alter truths, decision-making, economies, criminal justice systems, political systems, and businesses with the use of money. Learn about the unsettling truth in our world of how people create truth that allows people in power to excuse the wrong they’ve done and manipulate the masses to believe a lie disguised as truth. Bill and Tom also touch on people or groups in power purchasing the truth by broadcasting influence an...2019-11-0443 minPurchasing TruthTruth Vs. FactsWith the ease and accessibility of different media platforms, being a victim of fake news isn’t anything new, whether it’s political, religious, or the life of celebrities. The truth which was once absolute can now be bent and changed. Bill Stierle and co-host Tom talk about the real-life effects when the truth is obstructed from the public eye. This episode covers how people of influence have used this strategy to gain favorable outcomes for their party. Bill and Tom also touch on how publicity and the media play big roles in why the facts are being altered and...2019-11-0130 minPurchasing TruthTruth And The Authentic LeaderHow does a leader speak? What are the primary qualities of a great leader? In this episode, Bill Stierle and Tom talk about the authentic leader, their primary qualities, and how he or she uses words and phrases that make a difference in the energy of the listener. They also dive into the types of leaders there are and the current leaders of today that point to these types. Tune in to learn about Bill’s insights on how a great leader should present themselves to the public when running for the presidency....2019-10-3051 minPurchasing TruthLabels And Diagnoses: How They Trap YouHow do labels and diagnoses affect voters? Based on how President Donald Trump is delivering his messages, it can steer people’s belief in the shortest time possible. In this episode, Bill Stierle and Tom talk about the dangers of labels and diagnoses. They talk about how these things affect arguments and stir up emotions that manifest in our actions. They point out how people’s self-worth is attached to Trump as an example. Join Bill and Tom as they have another interesting conversation on label problems and how others, especially democrats, are taking the labeling bait.2019-10-2450 minPurchasing TruthMaking Impact In A DebateLeaders on stage often do not understand their languaging styles and hijack their own speeches. In this episode, Bill Stierle and Tom share their thoughts on the recent debate among the Democrats. Believing that the four horsemen are being used by the current administration to keep us polarized and to keep us opposing each other and not working together, they review the four horsemen of communication apocalypse and where the candidates are probably trapped. Join Bill and Tom in this episode as they use the domino metaphor to explain how to get to your moments of truth.2019-10-2246 minPurchasing TruthWhat To Expect This Debate SeasonWhat is a debate? Today, Bill Stierle and Tom share their thoughts on the debate season. Reviewing its meaning and purpose, they share their ideas on the importance of content rather than knowing who the smarter party is. In politics, there are fake and illusionary leaders. Through debates, these heads are challenged through their words and whether their actions follow after that. Bill and Tom talk about how candidates build their narratives on stage, citing Donald Trump’s tactics on relaying information. They then note that incorporating truth allows you to not only react as a human being but to...2019-10-2119 minPurchasing TruthFinding Truth Amidst Conflict And Racial BiasRacial bias has long been an issue in America. In this episode, Bill Stierle and Tom discuss a hot topic revolving around Mayor Pete Buttigieg facing a challenge in his home city of South Bend, Indiana. With this issue, we will talk about conflict resolution with racial tension. The African-American community is furious, wanting Mayor Pete to show that he is on their side, and they’re claiming he should fire the officer immediately. Views of people across the nation have been conflicting, and as tensions rise, so does issues of equality and race. Bill and Tom believe that th...2019-10-1844 minPurchasing TruthMindreading Is OverratedMindreading has become so overrated that even Donald Trump is using it as a strategy. In this episode, Bill Stierle and Tom continue their discussion on mindreading and why they consider it as a glorified thing in congress. They also discuss empathy and use Mitch McConell as an example of not empathizing with more vital things like the health funding of 9/11 first responders. Moreover, Bill and Tom talk about how media is no longer making things clean anymore, especially for the President himself, how he is so used to being empathized, and how people are no longer taking it...2019-10-1752 minPurchasing TruthBeing A Healthy Nation With Healthy TruthsLooping a version of the truth to prevent others from hearing a better version can be detrimental to a nation and its people. In this episode, Bill Stierle and Tom impart to us their insights on how we become a better nation by knowing what is true or not from our politicians. Turning the corner and moving forward in a healthier way as a nation amidst Donald Trump’s regime has become a goal for the congress even among fellow Republicans. They talk about how a lot of Republicans are very upset that Trump is the leader of their pa...2019-10-1654 minPurchasing TruthThe Influence Of Identity And Mind ReadingThe influences that you have gained from others or our environment are forms of investments. This episode tackles how the influences we have gained affect our identities. Together with that, Bill Stierle and Tom talk about mind-reading and show how this is amplified in the legal and political aspect by citing Hilary Clinton being grilled on Benghazi. Tolerating mistakes for the sake of team identity is an example of truth being hijacked. With this idea, we can learn more from Bill and Tom’s insights on how the influence of identity and mind-reading has justified mistakes and how it is...2019-10-1549 minPurchasing TruthWhat Is Confirmation Bias And How Does It Apply To American PoliticsConfirmation bias defines identity or ideology in a very narrow way. Today, Bill Stierle and Tom dive deeper into explaining what it is all about and whether it can be applied in the common context of things or not. They talk about how Donald Trump’s ideologies are getting narrower every day and share their thoughts on congressman Justin Amash and his laws. Moreover, Bill and Tom discuss how confirmation bias can be a weapon to support the narrative you want to portray. Discover more about bias as a whole while Bill and Tom break down the different kinds of...2019-10-1433 minPurchasing TruthPurchasing Truth And The Strawman Part TwoWhat is the Strawman, and how is it related to delivering truth? This follow-up episode on the straw man narrative reveals the crucial details still left undiscussed. Bill Stierle and Tom talk more about it, along with other issues related to purchasing truth. They discuss the Strawman leading in the confirmation basis, how to keep it in place, how it works best for a person, and how emotional load relates to it. On to the deeper politics of things, Bill and Tom note how Justin Amash uses the straw man argument to minimalize himself. Learn more from them as...2019-10-1141 minPurchasing TruthPurchasing Truth Using The Straw Man ArgumentIn this day and age, the government and any powerful organization have the ability to purchase the truth using language and certain mindset techniques. Showing that into play, Bill Stierle and Tom discuss a straw man narrative on having a gun and how the truth is being hijacked and proportionalized. They also provide other great examples of a straw man argument on George W. Bush’s administration, 9/11, and marriage and divorce. They then share insights about the narrative effects of The Mueller Report on Donald Trump. Join Bill Stierle and Tom as they further explain and discuss the true me...2019-10-1043 minPurchasing TruthDe-Escalation Of Conflict Language: Show Compassion And EmpathyThe truth is boring. That’s why no matter how hard you throw it to a person’s face, it just doesn’t work. Beyond telling the truth, people in the government and media need to learn the language of de-escalation. How? In this episode, host Bill Stierle with co-host Tom talk about empathy and compassion, and how adopting a quality of listening help you understand another person’s pain points, and communicate accordingly. Bill also discusses how President Donald Trump has successfully become a star in keeping conflicts tight and leading people far away from the truth. Hear Bill and...2019-10-0949 minPurchasing TruthTruth And The Communication ApocalypseWe have to be aware of our language choices all the time especially when we are aiming for respect from others. In this episode, Bill Stierle and Tom introduce the four horsemen of the communication apocalypse and go through them one by one. Emphasizing the need for being aware of our language choices, Bill and Tom show how undisciplined communication like tragic recognition can give anyone a bad name. With this, they go back to their views on how Donald Trump is dragging Democrats into the language narrative. Engage in the conversation with Bill and Tom as they tackle...2019-10-0846 minPurchasing Truth“Emotional Sobriety” In Media, Government, And ConversationWhat is emotional sobriety? Today, Bill Stierle and Tom unpack how emotional sobriety affects our conversations, the media, and the government and politics. Along the way, they review some concepts on micro truths and establishing languages that have value. Bill also presents a roadmap that shows examples of typical conversations in political discourse and proves that anyone can be manipulated through their emotions. Hold on tight as Bill and Tom chitchat on how emotional sobriety can be a weapon towards winning at any discourse with Donald Trump.Love the show? Subscribe, r...2019-10-0753 minPurchasing TruthHijacking Truth Through The Guilt, Blame, And Shame CycleHow Donald Trump has succeeded in his campaigns boils down to the truth being hijacked. This episode deviates a bit from purchasing the truth because it focuses on hijacking it through the particular lenses of guilt, blame, and the shame cycle. Bill Stierle and Tom shows us how others are already being hijacked by the truth but do not see or realize it. Because of tactics done by politicians like Trump, democrats have no ability to break out of the shame cycle and stare it down. Brace yourself for more interesting facts about the truth as Bill and Tom...2019-10-0454 minPurchasing TruthClarifying Our Perception, Perspective And ProportionIn recent episodes, we have been breaking down the Three Ps of Purchasing Truth. Today, Bill Stierle and Tom dive deeper into perception, perspective, and proportion. They intently discuss each and how it all relates to influencing the truth. With a visual representation of how perspective can alter the truth, they help guide you through more tricks on how to elevate what is true. They then use the concept of the cylinder to show how proportionality can be amplified in an untrue manner. Bill and Tom share more about the Three Ps, including how the NRA illuminates their perspectives...2019-10-0342 minPurchasing TruthScary Honesty For AmericaWould you believe that honesty can be a scary concept? In this interesting conversation, Bill Stierle and Tom talk about the honest and different realities going on around our societies that may lead to something scary. They discuss what scary honesty means and why they believe America is surrounded by it—from prescription drugs to reasons why politicians are avoiding honesty in their campaigns. Know more about this concept as Bill and Tom share more details on why there is still partial truth on Donald Trump’s rants and how politicians are already over-tapping the elephant.2019-10-0249 minPurchasing TruthDiving Deeper On Each Of The Seven Kinds Of LanguageLanguage is a powerful tool that anyone can use in all aspects of life. In politics, it is either used well or abused smartly. In another interesting episode, Bill Stierle and Tom continue their quest of Purchasing Truth, and this time they impart to us the seven different language types and how language patterns can create a temporary behavior change. With the right tools, anyone can understand how to deal with the language in times of distress and breeze through conflict. Bill and Tom discuss some rules and laws, how they can be skewed, and be created to get...2019-10-0148 minPurchasing TruthTruth Vs. Black And White ThinkingFor the common thinking, it’s easy to understand what black and white thinking is. However, what does black and white thinking really mean that we’re not seeing? In this episode, Bill Stierle and Tom present some very interesting facts about the truth and black and white thinking using the whole climate change debate and an article about electric cars and fuel cars that Tom read as examples to explain more about the black and white thinking. They also get down on truth versus partial truth. Join Bill and Tom as they dive deeper into truth and the true...2019-09-2741 minPurchasing TruthFalse EquivalencySeeking truth and deciding who and what to believe or not is a common predicament for anyone. In this episode, Bill Stierle and Tom continue their mission on weighing the truth and knowing if we can rely on our nation’s leaders or not. As they talk more on how Donald Trump has continually used labeling in his campaigns to bring down anyone who disagrees with him, they also share their sentiments on why his presidency is problematic and how false equivalence has paved its way to the minds of many. Bill and Tom also touch on how the el...2019-09-2532 minPurchasing TruthThe Brain And Purchasing TruthMaking wise decisions for ourselves has become a difficult ordeal these days especially with all the distractions seemingly influencing us. In this episode, Bill Stierle and Tom present some very interesting facts about how our brains are bent to believe things that others want us to believe. Using the elephant metaphor, they open our eyes to how people of influence steer us towards their branding schemes. Using Donald Trump and Bill Clinton as examples, they discuss how the former is taking branding to a whole new level. Join Bill and Tom as they dive deeper and...2019-09-2438 minPurchasing TruthHow Perspective Influences TruthIt is a fact that Americans are allowing the truth to be purchased. This is best demonstrated by the everyday labels that are intensely paraded by big corporations and political characters. In this premier episode of Purchasing Truth, hosts Bill Stierle and Tom talk about our problems with perspective and how much it influences truth. Join Bill and Tom’s powerful conversation about meeting the need for truth, and to understand why your viewpoint has so much value in influencing it. The hosts also get down on the importance of perception and perspective and shed some light on the so...2019-09-2355 min