Shows
Music Marketing Podcast with Bob BakerBest Ways to 'Break in' to the Music Business & Open DoorsSend me a text messageWhen it comes to being successful with music, we hear a lot about doors. Open doors, closed doors, etc. Here's an empowering way to look at them. And hang in there, because I save the best advice for last!Check out all of my books, ebooks, and audiobooks on my Amazon Author page at https://amzn.to/2wJfXij - Titles include Guerrilla Music Marketing Handbook, The Five-Minute Music Marketer, The 9 Irrefutable Laws of Music Marketing, The Empowered Artist, The Passion Principles, The...2022-01-2514 minMusic Marketing Podcast with Bob BakerAretha Franklin on Building Confidence in the Music BusinessSend me a text messageEnjoy this wide-ranging discussion on having and building confidence as you pursue your music career, inspired by a quote from Aretha Franklin. Musicians Motivation Monday takes place every Monday starting at 10:00 AM Eastern on the Clubhouse app. Learn more about the speakers: Billy Grisack, Jesse Curtis, Dutch Van Spall, and Bob Baker.Check out all of my books, ebooks, and audiobooks on my Amazon Author page at https://amzn.to/2wJfXij - Titles include Guerrilla Music Marketing Handbook, The Five-Minute Music Marketer, The 9 Irrefutable Laws...2022-01-1918 minMusic Marketing Podcast with Bob BakerAh-Ha! A Better Way to Promote Your Music!Send me a text messageWhen most musicians promote their music, gigs, merch, shows, etc. it comes from a place of needing to gain attention and grow a fan base. That's cool. But my recent ah-ha moment might offer a better way! Also, check out my YouTube channel here.Musicians Motivation Monday takes place every Monday starting at 8:30 AM Eastern on the Clubhouse app. Learn more about the speakers: Billy Grisack, Jesse Curtis, and Bob Baker.Check out all of my books, ebooks, and audiobooks on my Amazon Author page2021-12-0908 minMusic Marketing Podcast with Bob BakerYour Messy Music Career: Done Is the New Perfect!Send me a text messageWe help one artist overcome the stress of having to be perfect right off the bat. Another great Clubhouse conversation. Musicians Motivation Monday takes place every Monday starting at 8:30 AM Eastern on the Clubhouse app. Learn more about the speakers: Billy Grisack, Jesse Curtis, and Bob Baker.Check out all of my books, ebooks, and audiobooks on my Amazon Author page at https://amzn.to/2wJfXij - Titles include Guerrilla Music Marketing Handbook, The Five-Minute Music Marketer, The 9 Irrefutable Laws of Music Marketing, The...2021-10-2012 minMusic Marketing Podcast with Bob BakerWhy Being Independent Is Your Music Super PowerSend me a text messageWhy Being Independent Is Your Super Power. Another great Clubhouse conversation. Musicians Motivation Monday takes place every Monday starting at 8:30 AM Eastern on the Clubhouse app. Learn more about the speakers: Billy Grisack, Jesse Curtis, and Bob Baker.Check out all of my books, ebooks, and audiobooks on my Amazon Author page at https://amzn.to/2wJfXij - Titles include Guerrilla Music Marketing Handbook, The Five-Minute Music Marketer, The 9 Irrefutable Laws of Music Marketing, The Empowered Artist, The Passion Principles, The Improv...2021-10-0714 minMusic Marketing Podcast with Bob BakerMotivation, Fame, Family Pressure, and Indie Artist ChoicesSend me a text messageAnother great Clubhouse conversation about fame, changing priorities, motivation, family pressure, boundaries, and making hard choices. Musicians Motivation Monday takes place every Monday starting at 8:30 AM Eastern on the Clubhouse app. Learn more about the speakers: Billy Grisack, Jesse Curtis, and Bob Baker.Check out all of my books, ebooks, and audiobooks on my Amazon Author page at https://amzn.to/2wJfXij - Titles include Guerrilla Music Marketing Handbook, The Five-Minute Music Marketer, The 9 Irrefutable Laws of Music Marketing, The Empowered Artist, The...2021-09-2916 minMusic Marketing Podcast with Bob BakerMusic Biz Growth Strategy: Balance These 2 ThingsSend me a text messageListen in on this great discussion about patience and impatience in the music biz. Musicians Motivation Monday takes place every Monday starting at 8:30 AM Eastern on the Clubhouse app. Learn more about the speakers: Billy Grisack, Jesse Curtis, Bob Baker, and Mishy Katz.Take a look at my Music Marketing Tips playlist on YouTube.Check out all of my books, ebooks, and audiobooks on my Amazon Author page => https://amzn.to/2wJfXij - Titles include Guerrilla Music Marketing Handbook, The Five-Minute Music...2021-09-2016 minMusic Marketing Podcast with Bob BakerMusic Career Overwhelm | How to Market & Brand Instrumental MusicSend me a text messageHere are two segments from a recent Musicians Motivation Monday session on the Clubhouse app -- featuring Billy Grisack, Jesse Curtis, and me. We answer questions about overwhelm and how to choose your priorities and give advice on marketing instrumental music.You'll find me on Clubhouse here. On Instagram, you can find Billy Grisack here and Jesse Curtis here.Check out all of my books, ebooks, and audiobooks on my Amazon Author page => https://amzn.to/2wJfXij - Titles include Guerrilla Music Marketing Handbook...2021-08-3115 minMusic Marketing Podcast with Bob BakerKurt Cobain, Mary J. Blige & Music Biz Info OverloadSend me a text messageI'm back with a segment from a recent Musicians Motivation Monday session on the Clubhouse app -- featuring Billy Grisack, Jesse Curtis, and me. We dissect two quotes from Kurt Cobain and Mary J. Blige and discuss the evolution of music career education resources. You'll find me on Clubhouse here.Check out all of my books, ebooks, and audiobooks on my Amazon Author page => https://amzn.to/2wJfXij - Titles include Guerrilla Music Marketing Handbook, The Five-Minute Music Marketer, The 9 Irrefutable Laws of Music Marketing2021-08-2522 min
Music Marketing Monday60 - The Lost Art of Using the Phone60 - The Lost Art of Using the Phone to Book Music GigsSure, you can send email or use Twitter to reach people. It's easy and fast. But is it effective? On this episode Billy and Bob discuss the lost art of using the telephone to connect with venues, the media, and more. Billy also shares the story of how one phone call he made lead to the sale of 450 CDs. Don't miss this one.2015-05-2537 min
Music Marketing Monday59 - Working with Music Booking Agents59 - Working with Music Booking AgentsOn this episode Bob interrogates Billy and forces him to spill the beans on everything he knows about getting paid gigs through booking agents. Did he ever deliver: how agents operate, what to look for, what to avoid, and the do's and don'ts of starting relationships with them. A must-hear episode for working musicians everywhere!2015-05-1231 min
Music Marketing Monday58 - Pinterest: Let's Get Visual58 - Pinterest for Music Marketing: Let's Get VisualIt's not just for moms looking for recipes and hair style ideas. Pinterest has 47 million users and growing (83% of them are women). So this social sharing site deserves your attention.But, no matter what you think of Pinterest, you should get more visual online - whether it's on Facebook, Instagram, Twitter, or Tumblr. Billy and Bob share some visual marketing best practices on this episode.2015-05-0433 min
Music Marketing Monday57 - The One True Path to Music Success!57 - The One True Path to Music Success!Are you looking for the magic bullet? The Holy Grail? The easy-button solution to building a career in the music business? Bob and Billy have the answer. After decades of research and real-life experience, they deliver the answer you've been looking for. The one true success route, finally revealed!2015-04-2731 min
Music Marketing Monday56 - One Song...Multiple Income Streams56 - Turn One Song Into Multiple Income StreamsA lot of musicians are sitting on top of moneymaking opportunities and don't even realize it. Often we can't see what's right in front of us. On this episode, Billy and Bob dissect Bobby Borg's recent blog post about the many ways to make money from a single song. Take notes!2015-04-2036 min
Music Marketing Monday55- Use YouTube to Land Paying Gigs55 - Using YouTube Videos to Land Paying GigsBy now you should know that video can be used in all sorts of ways to promote your music. On this episode, Billy rips through a high-speed collection of gig-booking best practices using video, as Bob hangs on for dear life. They cover what to include, what to leave out, and what's most important to booking agents and venue owners.2015-04-1435 min
Music Marketing Monday54 - How to Engage a Live Music Audience54 - How to Engage a Live Music AudienceEach live show offers an opportunity to create a one-of-a-kind experience for your audience. Are you making the most of it?On this episode Billy and Bob share their best advice on how to get comfortable with stage banter (something that strikes fear in the hearts of many performers), as well as other ways to make your live shows engaging and memorable.2015-04-0734 min
Music Marketing Monday53 - Use Craigslist to Book Music Gigs53 - How to Use Craigslist to Book Music GigsYes, you read that right. Craigslist! It's not just for buying and selling your old gear and finding dates. Billy explains how he recently started using this free site to find paying gigs, as Bob pulls all of the juicy details out of him.2015-03-2427 min
Music Marketing Monday52 - Physical Press Kit or EPK?52 - Physical Press Kit or EPK?It's should be obvious to you that we live in a Digital Era. So, do you even need physical music promotion materials anymore? Do you even need to ask: Physical or electronic? Paper or plastic?This week Billy and Bob tackle these questions and reveal some important things you should still make available in physical form.2015-03-1636 min
Bridge The AtlanticBilly Grisack: Podcasting & The Secrets of SuccessBilly Grisack is a musician, music marketer and podcaster. Billy has been a full time musician for over 30 years, and is also the host of the Mad Music Marketing Minutes and Music Marketing Monday Podcasts. We chat with Billy about his long career in the industry, his latest project Big and Tall, and his music marketing podcasts. Highlights:- We hear that Billy's family have spent around 100 years in the music business, and Billy has been in the industry for around 40 years- Billy tells us how when his son took him to Show & Tell it launched his children's music act, M...2015-03-1038 min
Music Marketing Monday51- Mind-Expanding Music Marketing51 - Mind-Expanding Music MarketingThis episode is all about generating breakthrough ideas. Billy and Bob deliver some passionate advice on going beyond lazy, knee-jerk thinking (including some tough love for musicians who have creative amnesia). Use these tips to come up with blockbuster ideas you can use to promote yourself better and grow your music career.2015-03-0929 min
Music Marketing Monday50 - Working with Your Family in Music50 - Working with Your Family in MusicOn this milestone 50th episode Billy and Bob cover the pros and cons of making music with your family or significant other. What do you need to know to make it work? How do you avoid the pitfalls? What are the unique dynamics of couples? How can you make family music-making a blessing and not a curse? Listen and find out!2015-03-0232 min
Music Marketing Monday49 - Do-Nothing Guide to Music Success49 - The Do-Nothing Guide to Music SuccessThe typical approach to building a music career is work, work, work. You write, record, perform and promote nonstop. That's great, unless you forget to add another important element. On this episode Billy and Bob explain why sometimes it's best to do nothing to be more productive. That's right, nothing.2015-02-2328 min
Music Marketing Monday48 - Music Business or Side Hustle?48 - Is Your Music a Business, Hobby, or Side Hustle?This week your co-hosts tackle some important questions. Are you an amateur or a professional? Are you doing music as a hobby or as a serious business? How do you define these labels? Is it based on money or effort or some other measuring stick? Can you be a part-time pro? Listen up. The answers may surprise you.2015-02-0921 min
Music Marketing Monday47 - Are Music CDs Dead?47 - Are Music CDs Dead?On this episode, Billy and Bob dress in black and prepare to attend a wake for the troubled CD format. One of them is very pessimistic and thinks you might be better off releasing new music on vinyl. The other is more cautiously optimistic, especially since he just ordered 1,000 copies of a new album. What does the future of CD sales hold? Is it a dying breed, or is it already extinct?2015-02-0226 min
Music Marketing Monday46- Paid Ads to Promote Your Music?46 - Should You Run Paid Ads to Promote Your Music?Here's a good question, submitted by a musician listener named Morlok Von Grimorog (visit him at https://www.patreon.com/user?u=399974). As you'll discover on this episode, there's no one right answer. But that didn't stop Bob and Billy from sharing their perspectives, along with some important decisions you need to make BEFORE you start running any paid advertising.2015-01-2624 min
Music Marketing Monday45 - Music Biz Goal Setting45 - Music Biz Goal Setting Tips for 2015It's that time of the year. Have you set your music career resolutions for 2015? Heck, maybe you've already given up on them. Most people do.Regardless, hurry up and listen to this episode, as Billy and Bob dish out their best advice on setting goals and making progress. Both of these guys are pretty damn productive, so you just might learn something.2015-01-2624 min
Music Marketing Monday44 - Should You Play Music for Free?44 - Should You Play Music for Free?It's an old story: "Hey, we can't pay you, but the gig would be great exposure." What should an artist do? On this episode Billy and Bob give you their best advice on when to play for free, how to determine the right situations, and where to draw the line. Thanks to Andrew from Room 24 in Austin for getting this conversation started.2015-01-1333 min
Music Marketing Monday43- Music Predictions & Trends for 201543 - Music Predictions and Trends for 2015 and BeyondOn this episode Billy and Bob get out the crystal ball and discuss what's in store for music in the year ahead. You'll get an earful of trends related to the growth of streaming services vs digital downloads, the continued resilience of vinyl, smart homes and cars, wearable technology, catering to individual fans, and going old school with your marketing!2015-01-0639 min
Music Marketing Monday42- Music Biz Highlights of 201442- What You Can Learn from the Music Biz Highlights of 2014Before we rush into the new year, Billy and Bob take a look back at 2014. They dissect the music biz highlights of the past year and discuss new album release formulas, examine the growth of podcasting, and reveal the Top 10 most popular episodes of "Music Marketing Monday" to date.2014-12-2941 min
Music Marketing Monday41 - Marketing Lessons from Taylor SwiftMarketing Lessons from Taylor SwiftTaylor Swift? You mean that pop star? Have Billy and Bob lost their indie cred? No! Regardless of what you think of her, the young Miss Swift has proven to be a smart and savvy artist. On this episode, your hosts examine what musicians at all levels can learn from this chart-topping phenom.2014-12-2244 min
Music Marketing Monday40 - Bob Talks Billy Off the Ledge40 - Bob Talks Billy Off the LedgeUnexpected change. Relying on what has always worked in the past. These are factors that can lead to frustration and depression. Billy experienced this with his own music career last week.On this episode Bob walks him through a process of self discovery that every musician can learn from. Have a seat on the couch. Your therapist is waiting.2014-12-1541 min
Music Marketing Monday39 - How to Stay Healthy and Productive39 - How to Stay Healthy and Productive as a Working MusicianListener Rowen Bridler asks some great questions about health and productivity. On this episode Billy and Bob give their best advice on how to prioritize your activities and stay focused.Insider tip: Don't neglect self-care as you try to get everything done. Your co-hosts also discuss Stephen Covey's "four quadrants" and the Pomodoro Technique.2014-12-0837 min
Music Marketing Monday38 - Re-Branding Your New Music Identity38 - Re-Branding Your New Music IdentityHow do you handle a music career shift when it comes to marketing? What happens when you change your style or band lineup?That's what listener Ellen Allard asked, and that's what Billy and Bob address on this episode. Do you erase your musical history and ignore your previous fans? Do you start fresh or build on your past? Get answers here!2014-11-2438 min
Music Marketing Monday37- Will People Show Up at Your Gigs?37 - How Many People Will Show Up at Your Gigs?Listener Jason Didner asked this question, and on this episode Billy and Bob do their best to answer it. How can you predict how many actual bodies will inhabit the venue at your next show? What can you tell the venue owner to reasonable expect? How much music and merch should you bring? Inquiring marketing minds want to know.2014-11-1738 min
Music Marketing Monday36-But what if you don't play live?36 - How to Promote Music if You Don't Play LiveLet's face it. A lot of the marketing advice you hear is geared toward artists who perform live. But what if you have no interest in doing live shows? Are you out of luck? Oh no!On this episode Billy and Bob give you a lengthy list of non-performing promotion ideas and examples. Use them to spread your music and attract new fans.2014-11-1036 min
Music Marketing Monday35 - Build a Fan Base from Scratch35 - How to Build a Fan Base from ScratchThis week Billy and Bob answer questions from listeners. Daryl asks "How do brand new artists attract their very first fans?"Your hosts also tackle questions about stage names and other topics sent in by listeners like you.2014-10-2734 min
Music Marketing Monday34 - Music Showcases34 - Music Showcases: What They Are, How to Play ThemThey come in all shapes and sizes - from SXSW to NACA conferences and more. It's your opportunity to perform in front of a special group of people who have the power to book you or boost your music career.This week Billy and Bob tackle music showcases. Learn what they are, how to find them, and what you can do to make your showcase set shine.2014-10-2036 min
Music Marketing Monday33-Street Performing: Make Money Busking33 - Street Performing Tips: How to Make Money BuskingDo you have what it takes to busk? To play for tips out in public places?This week Billy and Bob share their best street performing tips. Learn where and when to play, how to attract a crowd, and what to do to earn more money.2014-10-1335 min
Music Marketing Monday32- How to Crowdfund Your Music Project32 - Kickstarter Best Practices: How to Crowdfund Your Next Music ProjectSo you're seriously thinking about using Kickstarter or IndieGogo (or another fan-funding site) to raise money. Time to jump in and collect all the money, right? Hold on!There are a lot of things to think about before you start a crowdfunding campaign. Billy and Bob cover the basic elements you need to know and have in place before you go public with your campaign.2014-10-0637 min
Music Marketing Monday31-Fan Fund Your Music, NO Kickstarter!31 - How to Fan Fund Your Music Without KickstarterCrowdsourcing and fanfunding are all the rage. Sure, you could use Kickstarter or IndieGogo to raise money for your music project. Or ...You could get creative and use these often overlooked ideas to inspire fans to support you and your music with financial contributions. One duo raised $1,700 on their own with a small fan base. What could you do?2014-09-2939 min
Music Marketing Monday30- How to Dominate Niche Music MarketsNiche Music Markets: How to Dominate Genres and ThemesWould you rather be a small musical fish in a big pond or a big fish in a musical lake of your own making? That's what Billy and Bob cover this week: Niche music markets.From funny golf songs and music for yoga ... To creepy Christmas tunes and Irish drinking songs for cat lovers ... Your "Music Marketing Monday" hosts show you how to dominate a category by serving highly targeted audiences.2014-09-2231 min
Music Marketing Monday29- More Ways to Reach Fans29 - Alternative Performance Spaces: More Ways to Reach FansHot on the heels of last week's episode, Billy and Bob continue their exploration of alternative music venues and performance spaces.Can you strip down (not that way) or be flexible with your instrumentation? The boys also discuss house concerts, sporting events, and trade shows.And Billy really gets the weirdness wheels turning when he talks about playing haunted houses and becoming the "yard sale band."At 3pm EST join us on Twitter at #MMMchat for a LIVE discussion about todays topic!2014-09-1534 min
Music Marketing Monday28-Where Else Can You Play?28 - Alternative Music Venues: Where Else Can You Play?If you're like many musicians, you have tunnel vision when it comes to playing live. And it could be costing you lost exposure opportunities.On this episode, Billy and Bob cover a range of alternate performance spaces where you can reach new fans and sell more music and merch.2014-09-0836 min
Music Marketing Monday27-Insider's View of the Music Media27 - An Insider's View of the Music MediaHave you ever walked a mile in a journalist's shoes? On this episode Bob pulls back the curtain and reveals what life as a music editor and writer is really like.Billy shares some ways he has gotten press coverage over the years. Bob also lists the four ways media people get ideas for the things they cover. Listen to this if you want more free publicity.2014-09-0138 min
Music Marketing Monday26 - Music Publicity 101: Media Exposure26 - Music Publicity 101: Media Exposure FundamentalsYou spoke. Billy and Bob listened. This week they tackle music publicity, one of the top vote getters in the recent Music Marketing Monday podcast topic poll.In this episode your hosts define "publicity" and "media." Bob covers the abundance of media "outlets" available to you and the many ways you can get free exposure, based on his 10 years at the helm of a music magazine.2014-08-2531 min
Music Marketing Monday25-Wanted: Input on Future Show Topics25 - Wanted: YOUR Input on Future Show TopicsThis week Billy and Bob put YOU in the driver's seat. What topics would you most like to see covered in upcoming episode? Vote right now in this quick and easy online poll: http://goo.gl/TyYmce Listen as your co-hosts go over a healthy list of possible topics. Tweet your ideas using hashtag #MusicMM or post them in the Music Marketing Mind Facebook group at https://www.facebook.com/groups/musicmarketingmind/2014-08-1926 min
Music Marketing Monday24-How to Fix the Broken Music Industry24 - How to Fix the Broken Music IndustryThis week the boys cover five things the music biz can do to emulate one of Billy's favorite industries: TV! Your hosts riff on an article Ted Gioia wrote for the Daily Beast website called "5 Lessons the Faltering Music Industry Could Learn From TV."Bob points out the distinct differences between music and TV, but both Billy and Bob agree that musicians of all kinds should uplevel their game and create more value that's worth paying for.2014-08-1235 min
Music Marketing Monday23 - Time Shifting for Musicians23 - Time Shifting for MusiciansTo succeed as a musician, sometimes it seems you literally have to work it 24/7 and be in more than one place at the same time. On this episode, Billy and Bob show you how to do just that - appear in multiple places simultaneously, while magically bending your past, present and future.Neil deGrasse Tyson would be proud (except for the part where Bob curses in the intro). But seriously, tune in and get turned on to the many ways you can shift time and multiply your online marketing efforts.2014-08-0436 min
Music Marketing Monday22 -Tough Love Guide to Email Marketing22 - The Tough Love Guide to Email MarketingIs sending email to your fans still effective? Does anybody even want it anymore? Billy and Bob answer those questions and more on this week's episode.Billy signed up for a dozen different band email lists to learn how other artists promote themselves. What he discovered was startling. Your hosts also share great feedback from listeners on this important topic.2014-07-2834 min
Music Marketing Monday21 - How to Ruin Your Music Career21 - How to Ruin Your Music CareerThis week the boys play both Good Cop and Bad Cop as they point out some horrible examples of missed music marketing opportunities.Billy reveals the worst practices he witnessed after observing dozens of bands at Summerfest, while Bob shows you how to avoid these costly errors and do things right.How many of these harmful mistakes are YOU making? Listen and find out!2014-07-1435 min
Music Marketing Monday20 - Twitter for Music Marketing, Part 220 - Seven Ways to Use Twitter for Music Marketing, Part 2This is what happens when Zombie Boy meets Buzz Man! Last week Billy and Bob shared some valuable insights into using Twitter to promote your music. On this episode, Bob (who has 14.4K followers) runs through his top Twitter power user tips while Billy fights off sleep - yet he still manages to add a lot of semi-coherent value to the conversation :-) A must-hear podcast!2014-07-0737 min
Music Marketing Monday19 - How to Use Twitter Part 119 - How to Use Twitter to Attract Fans and Make Connections, Part 1On this episode Billy and Bob discuss their top tips on using the world's easiest social media platform: Twitter.Did you know you can use Twitter to search for your ideal fans, reach journalists and venues, and even connect with celebrities? (Joan Jett, are you listening?)Take notes and then start plotting your new tweet-based marketing strategy!2014-06-3038 min
Music Marketing Monday18 - Step Into Your Power as an Artist17 - How to Step Into Your Power as an ArtistOn this episode, your dynamic duo discusses how most musicians (and creative people in general) sell themselves short - and why the world needs you to embrace your role as an empowered artist.Bob talks about his current fan-funding campaign at http://rkthb.co/34534 (which ends July 2) and Billy reinforces the major shift your career can take when you recognize how your music and art impact the world. An inspiring episode!"The Empowered Artist" Movement and Book Launch by Bob Baker - http://rkthb...2014-06-2426 min
Music Marketing Monday17 - How to Do a Killer Festival Show17 - How to Do a Killer Festival Show - OR - The Do's and Don'ts of Playing Outdoor Music GigsIn this fourth and final segment on outdoor music festivals and fairs, Billy and Bob share their best tips for putting on a killer show. They cover how to attract people to the stage and how to engage them throughout your set.Billy has decades of experience playing these demanding gigs. In fact, he recorded this episode from his phone during a break between sets at a - you guessed it - outdoor music festival. Listen...2014-06-1630 min
Music Marketing MondayEp 16-Festivals, Preparation & Promotion16 - Playing Festivals and Fairs: Preparation and PromotionYou've booked the gig. The day of the show has arrived. Listen as your fun-loving hosts spell out what you need to do to prepare for and promote your set.As Billy and Bob explain, outdoor music festivals and fairs are NOT your average gig. They require special attention and creative methods to get people to your stage. Some of these just might surprise you (especially the idea that Billy borrowed from the Beatles.)2014-06-0936 min
Music Marketing MondayInsider's Guide to Festivals & Fairs15 - An Insider's Guide to Music Festivals and FairsLast week they discussed the pros and cons of playing summer music festivals and fairs. This week Bob gets Billy to spill the beans on how to reach event organizers and get booked - including some little-known ninja tricks!Other highlights: You may be surprised to learn how an old-school fax can help you stand out, and Jason leaves us a voice mail that sets up what Billy and Bob will cover next week.2014-06-0235 min
Music Marketing Monday14 - Summer Music Festivals & Fairs pt1Episode 14 - The Pros and Cons of Playing Summer Music Festivals and FairsIt's springtime in the Northern Hemisphere, and that means we're headed into summer festival and fair season. These events can be great exposure for bands and music artists.But are you truly up for the challenge? Do you know what playing these events really entails? Do you know the first steps you should take to reach the organizers and get booked?Billy and Bob fill you in on this episode. Pull up a lawn chair and listen.2014-05-1933 min
Music Marketing Monday13 - Listener Questions and CommentsListener Questions and Comments Exposed!Billy and Bob have been getting lots of feedback on recent episodes. So this week they tackle listener questions and comments.Highlights: Joshua adds an Aussie perspective on how to pitch yourself to venue talent bookers. Gary wants to know whether to say yes to everything or be more choosy with music opportunities. John Henry asks how he should handle a new brand identity for his music career.As always, your energetic hosts have a lot to say on these topics. Listen up!2014-05-1235 min
Music Marketing MondayEp.12 - New Music Marketing Ideas12 - Where to Find Great Music Marketing IdeasWhere do you find the best ideas for promoting your music? Is it other bands and record labels? If so, you may be missing out on some great opportunities.Listen as Billy and Bob take you by the hand and show you some of the best places they have found effective marketing strategies. They bet it's not where you think!2014-05-0529 min
Music Marketing MondayEp. 11 How to Deal with Good, Bad & UglyHow to Deal with Haters, Feedback and Constructive CriticismThere's no getting around it. The more successful you are, the more likely people will let you know what they think of you and your music. And sometimes it won't be pretty.On this week's episode Bob and Billy discuss the good, bad and ugly of fan feedback. They also spell out how to handle it, what to listen to, and what to ignore.2014-04-2831 min
Music Marketing MondayEp.10 - Marketing Music AFTER the ShowOnce the last chord rings out, it's time to pack up and move on to the next show, right? "Not so fast!" say Billy and Bob.There are a few important things you should do immediately after the gig and within the next 48 hours. Taking these simple steps will help you squeeze a lot more marketing muscle out of your live shows! Listen up!2014-04-2230 min
Music Marketing MondayMore Marketing Power @ Live Shows!Episode #9 Live Shows! How to Squeeze More Marketing Power Out of Your Gigs.Making the most of your live music shows involves more than just playing the songs well and not making mistakes. Live gigs are your best opportunity to connect with people and grow your fan base.This week Billy and Bob share several strategies that will help you engage fans in the room, leverage social media, and make certain you stay in touch with your audience long after the show has ended.2014-04-1436 min
Music Marketing MondayBook That Gig! Part 2Book That Gig! Part 2, How to Talk to Talent Buyers - Now that you know what to do BEFORE you try to book a live music gig (you did listen to last week's episode, didn't you?), it's time to reach out and touch someone! Specifically, the talent bookers at the venues.But there's a right way and wrong way to approach them. This week Billy and Bob pull back the curtain and reveal what worked for them and a lot of other successful artists. Put these principles into practice and you'll soon have a LOT more...2014-04-0729 min
Music Marketing MondayWhat to Do BEFORE You Book the GigSo, you’re eager to play your music live. You’re ready to start booking gigs or even a mini tour. Time to start emailing and calling venues, right?HOLD ON! Slow down, Mario ...Before you do anything, listen to these tips and checklists that Billy and Bob dish out. Make sure you are prepared BEFORE you ever get near a live music venue.That’s what awaits you on this episode of “Music Marketing Monday.”2014-03-3125 min
Music Marketing MondayMaking Money with Your Music...Really?Yes, it’s one of the most painful and uncomfortable things a musician will ever face. Even worse than being forced to play “Freebird” or a Justin Bieber cover.We’re talking about the excruciating task of making money with music and asking for the sale. The good news is, it doesn’t have to be so painful. And on this episode of “Music Marketing Monday” Billy and Bob give you several ways to get on friendlier terms with art and commerce.2014-03-2430 minMusic Marketing MondayAre You in a Relationship?In part 2 of a 3 part series Billy and Bob want you to get into a relationship with your fans.2014-03-1728 minMusic Marketing MondayThe First Step to Music Career SuccessThis week Billy and Bob cover the first step to effective music marketing: Creating Awareness!There are many ways to “get your name out there,” and on this episode we give you a smorgasbord of ideas on how to do that – including two or three key factors you’ll need to do it effectively.But Creating Awareness is just one of three important steps. Next week, we’ll cover Step 2; then Step 3 comes the week after that.Are you ready? Let’s swing, baby!2014-03-1027 min
Music Marketing MondayMusic Marketing, the Evil Empire?In this episode the boys get into your head. It's time to reprogram the way you think about music marketing. The words you use to think about marketing your music might just be the thing that is holding you back…it's time to destroy the EVIL EMPIRE and become a music marketing freedom fighter! Oh, and these guys are funny too...2014-03-0321 minMusic Marketing MondayHow to Kiss Your Big BUT Good-byeIn episode one, Billy and Bob asked the question, "Do you have a big BUT?" Something that is keeping you from taking your music career to the next level. In episode two the dynamic duo offers some advice along with four steps you can use to kiss your big BUT good-bye.2014-02-2421 minMusic Marketing MondayEp. 1 - Your Big ButDo you have a Big But? Something that keeps you from taking action and getting to the next level of your music career? Join "Music Marketing Monday" hosts Bob Baker and Billy Grisack as they talk about the Big Buts we all face as creative makers of music. Informative and funny. Look out, there's gonna be some homework!2014-02-1714 min