Shows
Event ExperienceSentinelOne's Approach to Event Networking, Budget, and AI Only 15% of event organizers say networking is effective in 2026, down from nearly 50% the year prior, according to Bizzabo's 2026 Benchmarks Report. Bethany Murphy, Senior Director of Global Strategic Events at SentinelOne, returns to Event Experience to explain why — and what to do about it. With 20+ years in the tech sector, Bethany covers how to design networking that actually works, why high-performing teams treat their events calendar as a portfolio, where AI creates real operational value, and how to manage budget ROI when show services costs are rising 10 to 15% year over year. For transcripts, quotes, and more, vi...
2026-06-2628 min
Event ExperienceCreating Sensory-Friendly Event Spaces with Calm Nest CollectiveIn this episode of Event Experience by Bizzabo, host Rachel Moore speaks with Nika Brunet, founder of Calm Nest Collective, about designing sensory-friendly, inclusive event spaces. Nika shares how her background in social work and IT led her to address the lack of wellbeing and neurodiversity support in the events industry. She explains how sensory rooms and quiet spaces help attendees and event professionals regulate, recharge, and stay engaged. The conversation also covers practical ways event organizers can incorporate inclusive design; from creating calm environments to offering thoughtful alternatives like non-alcoholic options. Nika emphasizes the...
2026-04-2027 min
Event ExperienceHow Brella Is Shaping Virtual 2.0 EventsIn this episode of Event Experience by Bizzabo, host Rachel Moore sits down with Mark Mallchok, event experience strategist and co-founder of Brella. With over 30 years in the industry, Mark shares how events have evolved from traditional in-person formats to what he calls the "Virtual 2.0" era, where engagement, production quality, and accessibility take center stage. He challenges common assumptions, including the belief that in-person events are always more effective and that virtual events inevitably lead to Zoom fatigue. Instead, Mark explains how virtual experiences have expanded access, enabling participation across geographies and budgets in ways...
2026-04-0641 min
Event ExperienceBuilding Event Success Beyond Tech with Smart Event AcademyIn this episode of Event Experience by Bizzabo, host Rachel Moore sits down with Jen Santos, Founder of Smart Event Academy, to unpack what truly drives successful events beyond just technology. Drawing on her background in IT consulting and event tech, Jen explains why operational readiness is the foundation of every high-performing event. From detailed planning and documentation to pre- and post-event analysis, she shares how structured processes create the stability teams need to stay agile onsite. The conversation also highlights the importance of building a collaborative culture across teams and vendors. Jen emphasizes that...
2026-03-2339 min
Event ExperienceHow On Sale Group Markets Events in the Attention EconomyIn this episode of Event Experience by Bizzabo, host Rachel Moore speaks with Dawn Farrow, founder of On Sale Group, about the realities of marketing live experiences in today's attention economy. Dawn shares her unconventional path from performer to agency founder and the lessons she learned building a marketing agency dedicated to live events. The conversation explores what makes event marketing uniquely challenging, convincing audiences to spend time and money on experiences they don't technically "need." Rachel and Dawn also discuss how marketers are navigating major shifts in advertising, ticketing legislation, and emerging technologies like...
2026-03-0927 min
Event ExperienceHow Devex Uses Events to Shape Brand Reputation and Drive ChangeIn this episode of Event Experience by Bizzabo, host Rachel Moore sits down with Margaret Richardson, Chief of Staff and Senior Director of External Relations at Devex, to explore how events can shape brand reputation and drive meaningful change. Margaret shares how Devex bridges journalism, business, and global development through strategic partnerships and thoughtfully designed events. She explains why events should be treated as relationship infrastructure, not just marketing moments, especially during times of uncertainty and rapid change. The conversation dives into the power of intentional storytelling, authentic audience engagement, and experience-led reputation management. Margaret...
2026-02-2328 min
Event ExperienceMastering the Art of Emceeing with 360 Degree EmceeIn this episode of Event Experience by Bizzabo, host Rachel Moore sits down with Sara Deacon, experienced emcee and CEO of 360 Degree Emcee, to explore the often-misunderstood role of an emcee in delivering standout event experiences. Sara shares her unconventional journey from martial arts coaching to event facilitation, revealing how skills like presence, adaptability, and connection translate directly to the stage. She explains why emceeing is fundamentally different from keynote speaking or panel moderation, and why reading the room is one of the most critical (and undervalued) skills in live events. The conversation goes beyond...
2026-02-0936 min
Event ExperienceFrom Iris Photography to AI Superheroes: How Interactive Dallas Is Transforming Event Activations with BizzaboIn this episode of Event Experience by Bizzabo, host Rachel Moore sits down with Dennis Walters, Founder and CEO of Interactive Dallas, to explore how AI is reshaping live event activations. Dennis shares the company's evolution from a single digital graffiti wall to a full suite of interactive experiences. He explains how listening to client needs and embracing emerging tech, like AI-driven photography and real-time personalization, has kept Interactive Dallas on the cutting edge of experiential marketing. Listeners will hear how AI tools can streamline event workflows, boost creativity, and personalize attendee experiences. Dennis also...
2026-01-2636 min
Event ExperienceHow Event Pros Can Use AI to Plan Smarter and Work Better with GleanIn this episode of Event Experience by Bizzabo, host Rachel Moore welcomes back Chris Duke, Head of Brand Experiences at Glean, for a conversation on how AI is reshaping the events industry. Drawing on his experience leading global activations, Chris explains how event professionals can adopt an AI-first mindset to boost productivity, enhance workflows, and unlock new creative possibilities without losing the human touch. The discussion covers actionable strategies for integrating AI into daily event planning tasks, overcoming skepticism, and building team-wide confidence in using these tools. Chris dives into how context-rich prompts yield better results, the...
2025-12-2231 min
Event ExperienceAI for Event Pros: Boosting Creativity and Efficiency with Glean's Chris DukeIn this episode of Event Experience by Bizzabo, host Rachel Moore is joined by Chris Duke, Head of Brand Experiences at Glean, for an AI-powered masterclass designed specifically for event professionals. Based on a popular webinar, this conversation dives into practical ways AI can transform the event planning process, from writing campaign briefs and automating reports to visualizing booth designs and analyzing post-event feedback. Chris shares real-world workflows using tools like ChatGPT, Claude, and Gamma, demonstrating how event marketers can streamline tasks, generate professional assets from simple inputs, and scale their impact. Learn how to build AI...
2025-12-0847 minEvent ExperienceHow Authentic Hospitality Creates Awe for Gen Z Event GuestsIn this episode of Event Experience by Bizzabo, Quinn Burnell, a seasoned hospitality and entertainment leader with experience in cruise lines and luxury events, dives into the power of emotional intelligence and authenticity in creating memorable guest experiences. He unpacks what today's attendees, especially Gen Z, truly value: feeling safe, seen, and emotionally connected. Quinn shares how spontaneous moments of awe and genuine care can elevate an event beyond logistics, and why leaders must first care for their teams to deliver standout service. Drawing from global hospitality practices, he urges planners to design events that feel personal...
2025-11-2437 min
Event ExperienceHow Codarity Helps Event Pros Escape Feast-or-Famine RevenueIn this episode of Event Experience by Bizzabo, host Rachel Moore sits down with Daniel Charles, founder of Codarity, a performance marketing agency tailored for the events industry. Daniel shares how he transitioned from music A&R and event production into helping event businesses escape the feast-or-famine revenue trap. He breaks down the Evergreen Event Profit System, a framework that helps creative professionals generate consistent income year-round. From defining ideal client personas to implementing smart automation and lead-nurturing systems, Daniel reveals how event planners can build a sustainable pipeline without sacrificing their creative edge. Rachel...
2025-11-1739 min
Event ExperienceHow Wealth.com Uses Micro Events and AI to Drive Deeper EngagementIn this episode of Event Experience by Bizzabo, host Rachel Moore sits down with Dan Bolton, Head of Marketing at Wealth.com, to explore how micro events are reshaping the event marketing landscape. Dan shares why these smaller, more intimate gatherings deliver stronger relationships, higher engagement, and measurable results, serving as powerful complements to large-scale conferences. He emphasizes the importance of starting with the "why" behind each event, tailoring experiences to audience needs, and tapping into local expertise. The conversation also highlights the post-event follow-up process as a key to building lasting, trust-based connections, shifting the focus...
2025-11-1030 min
Do This, NOT That: Marketing Tips with Jay SchwedelsonCo-Founder Bizzabo! Connecting with People in an AI World w/ GUEST!! Alon Alroy Co-Founder & CMO | Ep. 438You know that feeling when events seem like a gamble and AI looks like it might replace the whole point of showing up? Here’s the twist: showing up still wins. In this candid chat, Jay Schwedelson digs in with Alon Alroy on why micro events punch above their weight, how to make big conferences actually pay off, and what it takes to challenge a giant without a giant’s budget.ㅤFollow Alon Alroy on LinkedIn, follow Bizzabo on LinkedIn, and visit Bizzabo.com to explore their event platform and resources. You can also check out Bi...
2025-10-3021 min
Event ExperienceScaling Micro Event Strategies with AIIn this episode of Event Experience by Bizzabo, host Rachel Moore explores how micro events, paired with AI, are transforming the way event professionals drive engagement and ROI. Guests Amanda-Lynn Porta and Dan Bolton dive deep into the strategic benefits of small-format experiences, from higher returns and richer personalization to stronger community connections. You'll learn how AI tools simplify planning, automate manual tasks, and unlock scalable personalization. The conversation also emphasizes the importance of thoughtful guest selection, cross-functional alignment between sales and marketing, and obsessing over event details for maximum impact. Key themes include the...
2025-10-2738 min
Event ExperienceBuilding Community Through Intimate Events with Gather & Grow ExperiencesIn this episode of Event Experience by Bizzabo, host Rachel Moore welcomes back Hugh Forrest, longtime leader of South by Southwest, to explore his latest venture: Gather & Grow Experiences. Drawing on over 35 years in the events industry, Hugh shares how he's helping organizations design smaller, experience-driven gatherings that spark connection and elevate civil discourse. They dive into the shift from massive events to more intentional, human-focused experiences, especially in Austin's changing event landscape. Hugh also shares his work consulting for events that empower underrepresented communities and his approach to building impactful international programs. Listeners will take away...
2025-10-2030 min
Event ExperienceHow Two Rival Event Planners Turned into Co‑Hosts of the Better Event PodcastIn this episode of Event Experience, host Rachel Moore sits down with Logan Clements and Mary Davidson, leaders behind the Better Events Podcast and seasoned event professionals. Once competitors, they now collaborate to create content, share strategies, and support one another, offering a fresh perspective on how community can outshine competition. They dive into how the events industry is evolving in 2025: shorter lead times, ever-higher attendee expectations, and a growing demand for wellness, accessibility, and sustainable experiences. Together, Logan and Mary discuss how they built a partnership, their approaches to content creation, and even share their favorite...
2025-10-1337 min
Event ExperienceMastering Experiential Events, Team Wellness, and ROI Strategy with CognitionIn this episode of Event Experience by Bizzabo, host Rachel Moore is joined by Gianna Gaudini, Fractional Head of Events at Cognition, to explore how modern event planning is evolving—and why emotional connection is now at the core of successful experiences. Drawing on her 22+ years in the industry, Gianna unpacks the shift from traditional, tactical events to purpose-driven, human-centric experiences. She shares actionable insights on designing events that spark connection, support team well-being, and deliver measurable business impact. From embracing multisensory design and spontaneity to aligning ROI with strategic goals, Gianna offers a blueprint fo...
2025-09-2939 min
Event ExperienceCreating Transformative Event Experiences and Leveraging AI with ISGIn this episode of Event Experience, host Rachel Moore chats with Nicole Nichols, a veteran event and meeting planner at ISG with over 20 years of industry experience. Nicole shares how today's most effective events are intentionally designed to be transformative, not just transactional. She emphasizes the importance of understanding attendee needs, gathering real-time feedback, and crafting meaningful experiences that extend beyond the event itself. Nicole also explores how AI can be a powerful amplifier, helping planners analyze data and personalize journeys, while reinforcing the human connection that defines successful events. Her advice for fellow professionals? S...
2025-09-0835 min
Event ExperienceDemand Generation Strategies and AI Integration with DocuSignIn this episode of Event Experience by Bizzabo, host Rachel Moore sits down with Ghazwan Almoazen, Director of Global Events Demand Generation and Communications at DocuSign, to explore how event marketers can create experiences that truly resonate. Ghazwan reveals what it takes to cut through the noise in today's competitive events landscape, where empathy, creativity, and strategy collide. From harnessing the star power of celebrity speakers to designing interactive live demos, he shares how to transform events into powerful demand-generation engines. You'll hear his candid perspective on the role of AI in event planning, not...
2025-08-2831 min
Event ExperienceFrom Event Data to Pipeline Gold: 6sense's Take on Proving ROIIn this episode of Event Experience by Bizzabo, host Rachel Moore welcomes back EJ Oelling, VP of ABX at 6sense, for a powerful conversation on proving event ROI in today's AI-driven landscape. EJ shares how aligning marketing, sales, and customer success around data and technology can transform events into revenue-generating engines. Listeners will learn how to integrate tools like 6sense, Salesforce, Bizzabo, and Jifflenow to track engagement, build pipeline, and tie event activities to tangible outcomes. The discussion dives into trends like the shift to smaller, high-impact activations, the need for internal alignment and enablement, and finding...
2025-08-1128 min
Event ExperienceFrom Friction to Flow: Axon's Event Registration TacticsOn this episode of Event Experience by Bizzabo, host Rachel Moore sits down again with Samantha Arth, Project Manager of Marketing and Events at Axon, to tackle the often tricky world of event registration. Samantha dives into the real challenges event teams face, like last-minute signups, inaccurate data, and scaling personalized support. She shares hard-won insights on designing flexible registration flows, collaborating across departments, and using platforms like Bizzabo to improve both operations and attendee satisfaction. From navigating the differences between B2B and B2C audiences to handling free vs. paid events, this conversation...
2025-07-2133 min
Event ExperienceEvent Registration Mastery: Tactics from Nasdaq, Axon & BizzaboStruggling with event registration chaos? This episode of The Event Experience podcast tackles the biggest pain points and practical solutions, straight from industry leaders. Host Rachel Moore recaps a dynamic Bizzabo webinar featuring Daniel McCartt (Nasdaq), Samantha Arth (Axon), and Gabrielle Scott (Bizzabo), who share real-world strategies to streamline and personalize your event registration process. You'll hear expert insights on: Reducing friction by simplifying registration forms and using conditional fields. Driving sign-ups through creative incentives, referral offers, and multi-channel marketing. Collaborating with sales and marketing teams to align messaging and goals.
2025-07-1445 min
Event ExperienceFrom Agency to Brand: Smartsheet's ENGAGE User ConferenceIn this episode of Event Experience, host Rachel Moore chats with Andy Lowe, Senior Corporate Events Manager at Smartsheet, about producing the ENGAGE user conference. Andy shares how he transitioned from agency life to in-house events, the challenges of mid-planning team changes, and the power of resilience and collaboration. He also dives into how ENGAGE has evolved to include prospects, how Smartsheet's passionate user base shapes the event, and the strategic goals behind it—from business impact to personalized content. Andy wraps up with advice for event pros: stay curious, ask for help, and embrace new tools li...
2025-07-0732 min
Event ExperienceCrafting Intentional Event Experiences and Proving ROI with ProjectoryIn this episode of Event Experience by Bizzabo, host Rachel Moore welcomes back Oren Berkovich, Co-founder of Projectory, to discuss the art and science of crafting engaging event experiences. Oren shares insights on the importance of intentional design, personal agency for attendees, and the challenges of proving ROI in the events industry. Through analogies, practical examples, and discussion of audience diversity, Oren emphasizes the need for thoughtful planning, balancing choice with structure, and creating opportunities for meaningful interaction. The conversation explores strategies for audience engagement, such as facilitating peer learning, designing inclusive activities for both introverts and...
2025-06-0948 min
Event ExperienceElevating Event Networking: Smarter Matches and Inclusive ExperiencesIn this episode of Event Experience by Bizzabo, host Rachel Moore welcomes back Will Curran, Bizzabo's brand ambassador, to discuss the evolving landscape of event networking, inclusivity, and attendee engagement. Will shares insights on improving hybrid event experiences, ensuring virtual attendees are not treated as second-class citizens, and the importance of designing events that cater to diverse interaction styles and needs. He emphasizes practical strategies such as making eye contact with virtual audiences, hiring skilled speakers, leveraging ambassadors to guide attendees, and creating multiple networking spaces tailored to different goals and personalities. The conversation also explores the...
2025-06-0241 min
Event ExperienceCrafting Transformative Event Experiences: Insights from Wilson DowIn this episode of Event Experience by Bizzabo, host Rachel Moore interviews David Grass, Senior Director of Client Strategy and Marketing at Wilson Dow, about the findings from their pop culture trends report. The discussion explores how event planners can move beyond transactional experiences to create transformative, fan-driven events by leveraging data, understanding audience emotional connections, and curating year-round journeys that foster true fandom rather than mere attendance. Key insights from the conversation include the shift from FOMO (Fear of Missing Out) to JOMO (Joy of Missing Out), the importance of cost and value proposition in attendee d...
2025-05-2639 min
Event ExperienceCracking the Event Networking Code with Capital Factory, Projectory, and BizzaboIn this episode of Event Experience by Bizzabo, host Rachel Moore is joined by a panel of event professionals to discuss the future of event networking. Oren Berkovich, Co-founder of Projectory, Haley Guerin, Director of Events and Venue at Capital Factory, Will Curran, Brand Ambassador at Bizzabo, and Katie Noe, Product Marketing Manager at Bizzabo. The conversation explores common networking challenges at events, such as lack of structure, awkward icebreakers, and accessibility issues, and emphasizes the importance of intentional design, inclusivity, and leveraging technology like AI and smart badges to facilitate meaningful connections for both introverts and extroverts.
2025-05-1942 min
Event ExperienceTech It to the Next Level: AI, Sustainability & Surviving the Event GrindIn this episode of Event Experience by Bizzabo, host Rachel Moore welcomes Adam Parry, co-founder of Event Tech Live, to discuss the evolution of event technology, the integration of AI, and the growing importance of sustainability in the events industry. Adam shares insights on the challenges faced by event planners, the significance of upskilling in technology, and the need for supporting small but mighty event teams to ensure long-term success and avoid burnout. The conversation also explores the impact of generational shifts on sustainability priorities, the necessity for events to measure and reduce their environmental impact, and...
2025-04-2534 min
Event ExperienceTurning Event Data into Business Wins with AWS, Encore, and 6SenseIn this episode of Event Experience by Bizzabo, host Rachel Moore is joined by industry experts Venita McLemore, EJ Oelling, and Amanda Armstrong to discuss the challenges and strategies for proving ROI in event planning. The panel shares insights on aligning event objectives with business goals, leveraging technology for data-driven decisions, and fostering collaboration with go-to-market teams to enhance event success. The discussion highlights the importance of understanding both ROI and ROE (Return on Emotion) to create impactful events that resonate with attendees and stakeholders. The experts emphasize the need for clear communication, stakeholder engagement, and the...
2025-04-1449 minEvent ExperienceNavigating Event Industry Trends, Branding, and Connection with BizzaboIn this episode of Event Experience by Bizzabo, host Rachel Moore interviews Lauren Sorensen, the Director of Brand Experience at Bizzabo. They discuss the current state of the events industry, the importance of brand in event planning, and how Bizzabo is fostering connections through their events. Lauren shares insights on avoiding common pitfalls in event planning, emphasizing the need for collaboration and leveraging technology to streamline processes. She also highlights Bizzabo's efforts to create meaningful connections through their Bizzy Building Connections series, aiming to support and connect event professionals in authentic ways. Here's what you'll...
2025-03-3132 min
Event ExperienceCracking the Code on Event Registration and Attendance Trends with OpusIn this episode of Event Experience by Bizzabo, host Rachel Moore welcomes Katie McIntyre, Director of Strategy and Event Technology at Opus, to discuss the evolving landscape of event planning. They explore the increasing trend of last-minute registrations and how event planners can incentivize early sign-ups through strategies like first-comers, passes, and early access to session catalogs. Katie McIntyre shares insights on the importance of experiential elements in events, especially for technology clients, to make abstract concepts more tangible and memorable. She emphasizes the need for events to be less transactional and more engaging, allowing attendees to...
2025-03-1732 min
Event Experience2025 Event Industry Benchmarks: Insights into the Future of In-Person, Immersive, and Sustainable EventsIn this episode of Event Experience by Bizzabo, host Rachel Moore introduces a special webinar featuring industry veterans Colleen Bisconti from IBM, Katie McIntyre from Opus, and Suzette Wilson Samuels from Drury Design. The discussion focuses on the 2025 State of Events and Industry Benchmarks report, covering topics such as the rise of in-person events, the importance of immersive experiences, sustainability in event planning, and leveraging micro events and webinars to enhance attendee engagement and knowledge retention. The panelists share insights on the challenges and opportunities in the event industry, emphasizing the importance of creating authentic, immersive experiences...
2025-03-1049 minEvent ExperienceAI, AR, and Sustainability in Events with BB BlancIn this episode of Event Experience by Bizzabo, Rachel Moore interviews Adam Palleschi, managing director of BB Blanc, about his journey from technician to director, the evolving role of technology in events, and the importance of sustainability in AV production. They discuss the impact of AI on event planning and the significance of human interaction in any event experience. Adam Palleschi shares insights into how AI and AR are being used in the events industry, emphasizing the importance of using technology to augment rather than replace human interaction. He also highlights the need for creativity in event...
2025-02-2437 minEvent ExperienceBreaking Down Event Trends, Budgets, and Engagement with 6senseIn this episode of Event Experience by Bizzabo, host Rachel Moore welcomes Bethany Murphy, the Head of Events at 6sense, to discuss her extensive experience in event planning and marketing. They explore current trends in the event industry, including the integration of AI, the importance of non-alcoholic beverage options, and how to infuse fun into brand experiences. Bethany shares insights on how to manage event budgets effectively, emphasizing the importance of real-time updates, contingency planning, and transparency with finance teams. She also offers advice for event planners working with more conservative brands on how to incorporate trends...
2025-02-1730 minEvent ExperienceLeveraging Event Tech to Enhance the Attendee Experience with BW Events TechIn this episode of Event Experience by Bizzabo, host Rachel Moore welcomes Brandon Wernli, CEO of BW Events Tech, to discuss the evolving landscape of event technology. They explore the importance of understanding client needs, selecting the right tools, and the practical application of technology in real-world events. Brandon shares insights on tech adoption in events, highlighting a real-world example involving augmented reality and AI to enhance attendee experience. He emphasizes the importance of having a clear strategy, budget considerations, and the value of pilot testing new technologies before full-scale implementation. Here's what you'll he...
2025-01-2736 minEvent ExperiencePredicting the trends with experts from 6sense, Sparks, and BW Events TechIn this episode of the Event Experience podcast, industry experts discuss the trends that will shape events in 2025, focusing on experiential learning, immersive events, and networking opportunities. The panelists, including Bethany Murphy, Erica Spoor, and Brandon Wernli, share insights on how these trends can be integrated into event planning, emphasizing the importance of understanding audience preferences and leveraging technology to enhance attendee experiences. The conversation also explores the role of AI in event planning, highlighting its potential to personalize and streamline event experiences. The panelists discuss the challenges and opportunities of adopting new technologies, stressing the need...
2025-01-2045 minEvent ExperienceElevating Attendee Experiences Through Event Tech – A Conversation with ForbesIn this episode of Event Experience by Bizzabo, host Rachel Moore welcomes Sydney Melin, Executive Director of Audience and Community Marketing at Forbes, to discuss the role of event technology in enhancing attendee experiences. Sydney shares insights on how Forbes uses event tech to streamline processes and improve engagement, highlighting the importance of integrating technology to provide a seamless experience for attendees. Sydney Melin emphasizes the significance of using event technology not only for event management but also to enhance the attendee experience. She shares examples from Forbes' events, such as the CMO Summit, where they achieved...
2025-01-1326 minEvent ExperienceEmbracing Non-Alcoholic Options and Wellness at Events with Elevate Travel CompanyIn this episode of Event Experience by Bizabo, host Rachel Moore interviews Sarah Reuter, CEO of Elevate Travel Company, about her experiences and insights in the event industry. Sarah discusses the shift towards providing non-alcoholic options at events and the importance of mindfulness in both professional and personal lives. Sarah shares her personal journey with alcohol and addiction, emphasizing the need for inclusivity and healthier lifestyle choices at events. The conversation highlights the evolving landscape of event planning, where offering a variety of options, including adhering to dietary restrictions and offering non-alcoholic beverages, is becoming increasingly important t...
2024-12-2337 minEvent ExperienceCommunity-Led Events, Diverse Audiences, and Innovative Activations with IMEXIn this episode of Event Experience by Bizzabo, host Rachel Moore interviews Carina Bauer, CEO of IMEX Group, about the recent IMEX America event. Carina discusses the unique aspects of the event, including the introduction of a Brand Experience Summit aimed at bridging the gap between marketers and the events industry and the importance of community-led events that enhance the overall experience for attendees. Carina emphasizes the significance of building a network within the events industry and the need for event planners to prioritize their time effectively. She highlights the value of partnerships in delivering specialized programs...
2024-12-1636 minEvent ExperienceBeyond the Budget with Ashley CasalIn this conversation, Rachel Moore and Ashley Casal delve into the intricacies of event planning, focusing on budgeting and financial forecasting. Ashley shares her expertise in managing event logistics, emphasizing the importance of understanding costs, setting realistic budgets, and communicating effectively with stakeholders. The discussion also covers the significance of vendor relationships, the necessity of organization in budgeting, and practical advice for new event planners. Throughout the conversation, Ashley highlights the need for flexibility and creativity in maximizing event experiences while managing costs. Meet our panel Ashley Casal is the Director of In-Person Events at...
2024-12-0928 minEvent ExperienceBig Ideas on Tight Budgets with Zendesk, Catalyst, and Intuit CanadaIn this episode of Event Experience by Bizzabo, host Rachel Moore discusses tips for effective budgeting in 2025 with Noelle Feist, Senior of Global Strategic Events at Zendesk, Ashley Casal, Director of In-Person Events at Catalyst, and Rachel Burden, Head of Events and Sponsorships at Intuit Canada. They highlight the importance of contingency planning, how creative thinking is the key to creating exceptional experiences on a tight budget, and how to manage-up when budgets are stretched thin. Meet our panel Noelle Feist is the Senior of Global Strategic Events at Zendesk. In case you're no...
2024-12-0246 minEvent ExperienceCracking the Case of Generational Trends in Events with Sarah GannonIn this episode of the Event Experience podcast by Bizzabo, host Rachel Moore welcomes Sarah Gannon, director of corporate events at MathWorks, to discuss key trends and priorities for the year 2025. They cover the importance of strategic measurement, addressing generational considerations in event planning, and incorporating wellness into events. Sarah shares her journey in the events industry and offers valuable insights on how to create impactful and memorable event experiences while also emphasizing the importance of continuous learning and community involvement in the industry. Meet Sarah Gannon, a dynamic force in corporate experiential marketing with over 25 years...
2024-11-2528 minEvent ExperienceHosting 1,000 Dinners to Build Community with Sam Jacobs and Alon AlroyIn this episode of Event Experience by Bizzabo, Rachel Moore moderates a discussion between Alon Alroy, co-founder and CMO of Bizzabo, and Sam Jacobs, CEO of Pavilion, focused on the intersection of events and community building for business growth. They highlight the importance of structure in event planning, the rise of smaller regional events, and the long-term benefits of community over immediate demand generation. Key points include how networking can be enhanced through structured events, the ROI of smaller micro-events, and how to measure the success of community building efforts. Alon Alroy is the co-founder and Chief...
2024-11-1851 minEvent ExperienceKnowledge Sharing is the New Networking with Christine RenaudIn this episode of Event Experience by Bizzabo, host Rachel Moore interviews Christine Renaud, CEO and founder of Braindate. They discuss how Braindate fosters meaningful exchanges at events by moving beyond transactional interactions and into true knowledge sharing and the exchange of experience. In 2008, Christine embarked on a ground-breaking mission: to transform gatherings into knowledge-sharing feasts. Fifteen years and over 1 million participants from 100 countries later, her technology company, Braindate has deeply enriched the lives of those who've engaged in meaningful exchanges. In 2015, Christine was selected as one of the "Most Innovative People in the Events Industry" by N...
2024-11-1127 minEvent ExperienceGrand opening glory: Anh Nguyen amazes with the launch of BMO Centre in CalgaryIn this episode of Event Experience by Bizzabo, host Rachel Moore talks to Anh Nguyen, principal and co-founder of Spark Event Collective, about her team's success with the grand opening of the BMO Centre in Calgary, Alberta. Anh shares her insights on managing large-scale events and emphasizing the importance of guiding guests through the experience, which included using over 300 entertainers to create flash mob transitions. She discusses the goals of the event, targeting current and prospective clients of the convention center, and highlights the collaborative effort required, involving a team of specialized senior event professionals. The episode a...
2024-11-0436 minEvent ExperienceAmplifying event energy with Michael Barclay IIIn this episode of Event Experience by Bizzabo, Rachel interviews Michael Barclay II, executive vice president of experiential at Essence Ventures, about his career and the critical role of experiential marketing in consumer engagement. Michael shares personal insights, such as event day essentials, his reading interests in Afro futurism, and industry trends like 'funflation.' Michael Barclay II is a top-tier experiential executive globally, known for driving success across companies, brands, and events. As the Executive Vice President of Experiential at ESSENCE Ventures, he spearheads the ESSENCE Festival of Culture, the largest festival in the U.S...
2024-10-2828 min
ToplineE81: Bizzabo's Alon Alroy on Reinventing Event ExperiencesIn this episode of the Topline podcast, hosts Sam, AJ, and Asad sit down with Alon Alroy, Co-Founder and CMO of Bizzabo, to explore the ever-changing world of event technology. Alon opens up about Bizzabo's journey, from navigating the challenges of COVID-19 and the boom in virtual events to the exciting return of in-person experiences. They also dive into how AI is shaping personalized event experiences and the growing importance of standing out in an increasingly competitive market. Topline by Pavilion is also proud to debut The Revenue Leadership Podcast with Kyle Norton. Listen to the first...
2024-10-271h 12Event ExperienceGetting unstuck from outdated event tech stacks with Liz King Caruso, Angie Ahrens, and Clark HagerIn this episode of the Event Experience podcast by Bizzabo, you'll get a taste of the full discussion from our webinar featuring leading event tech experts: Liz King Caruso, CEO of techsytalk; Angie Ahrens, director of global events at MRI Real Estate Software; and Clark Hager, senior director of sales engineering with Bizzabo. Learn about the inefficiencies of outdated event tech and the benefits of consolidating to modern platforms (like Bizzabo OS), and explore the on-demand event to gain insights from the live Q&A with our panel of experts: Angie Ahrens is a lifelong le...
2024-10-2126 minEvent ExperienceCrafting your career in the events industry with Mike FrostThis episode of Event Experience by Bizzabo, hosted by Rachel Moore, features a conversation with Mike Frost, founder of Expocast. Together, they discuss the challenges and opportunities in the recruitment sector of the events industry, particularly post-pandemic, focus on the importance of networking and strategies for job seekers, and reveal the current state of recruitment. Mike also covers the complexity of networking as an event professional and tips for making CVs and interviews more effective. Mike is the Founder of Expocast, a globally recognised leader in recruitment excellence for the events industry. He has orchestrated the moves...
2024-10-1438 minEvent ExperienceBoosting event visibility through peer-to-peer marketing with Rachel StephanIn this episode of Event Experience by Bizzabo, host Rachel Moore interviews Rachel Stephan, Snöballer-in-Chief at Snöball Event Marketing about referral marketing, the importance of peer-to-peer sharing, and the metrics that matter in event marketing. Stephan also shares her personal journey as an immigrant and her adoption of various channels for sharing event content. Rachel Stephan has been on her career journey since 2001, when she started in advertising and moved into the heart of event marketing. As Snöballer-in-Chief for Snöball Event Marketing, she delves into all the ways to create a buzz and get t...
2024-10-0742 min
No More Bad EventsKlik. Klik. Boom! (ft. Will Curran | Head of Klik | BizzaboTITLE:Klik. Klik. Boom! (ft. Will Curran | Head of Klik | BizzaboBIO:At the vanguard of wearable event technology innovation, Will Curran is not only the Head of Klik, but the visionary founder of Endless Events and the host of several industry-renowned podcasts. Will's accolades include being recognized as one of the “40 under 40” event industry leaders as well as one of the 35 entrepreneurs under 35.OPENING QUOTE:“We far too often as event professionals get into this line of work because we like to create great experiences. We might be great ex...
2024-10-0238 minEvent ExperienceMaking Meltwater Summit Magical for Marketers with Jessica ConnollyIn this episode of Event Experience by Bizzabo, host Rachel Moore interviews Jessica Connolly, Director of Global Events for Meltwater. They discuss Jessica's role in inheriting and enhancing Meltwater Summit, her emphasis on attendee engagement and satisfaction, and her strategies for creating memorable event experiences. With over 20 years of experience in event execution and production, Jessica Connolly is the Director of Global Events for Meltwater. Her career spans the environmental, real estate, and tech industries. Here's what you'll hear about in this conversation: Why understanding your event audience is crucial to success.
2024-09-3034 minEvent ExperienceGame On to Event ROI with Jeff Campbell, MK Granados, and Will CurranIn this episode of Event Experience by Bizzabo, host Rachel Moore explores the significant impact of gamification on event ROI with a panel of experts:Incentli CEO and Founder, Jeff Campbell, Director of Revenue Optimization at Informa Markets, MK Granados; and Head of Klik at Bizzabo, Will Curran. The discussion covers the practical implementation of gamification strategies to engage diverse audiences, avoid common pitfalls, and leverage AI and post-event data. The experts delve into the enhancement of attendee experience through technology like wearables and the importance of understanding audience personas. Here's what you'll hear about in...
2024-09-2344 minEvent ExperienceMaking Summit a Family Reunion Event with Brian MasonIn this episode of the Event Experience podcast by Bizzabo, Brian Mason, Vice President of Strategy and Operations for CEMA, shares insights about Summit, including the use of innovative technology and strategies for immersive engagement. He discusses the importance of staying true to the audience's needs, the goals of Summit, and ongoing educational opportunities provided by CEMA throughout the year. Brian Mason is an accomplished global event professional with 20+ years of experience and expertise in event planning and administration, broadcast production, global account management, and large-scale project oversight. His main focuses have been on keynote production, broadcast a...
2024-09-1628 minEvent ExperienceBuilding Resilience Conference with Leslie Hitchcock-StoneIn this episode of Event Experience, meet the co-founder of the new Resilience Conference, Leslie Hitchcock-Stone. As a former Director of Global Events at TechCrunch, Leslie shares her passion for hackathons, and the creation of a mission-driven event focused on defense, security, and societal resilience. Leslie has designed and produced technology conferences of up to 5,000 participants in San Francisco, London, Berlin, Zug, Stockholm, Tel Aviv, Lagos, and Nairobi. She is now involved in producing the AI Fringe event series, and is executive director of Next Economy Trust, a tech-focussed media company co-founded with the investor Saul Klein.
2024-09-0932 minEvent ExperienceUnveiling event A/V success strategies with Cameron MageeIn this episode, you'll learn how technical production effectively merges with event planning through constructive communication and a spirit of service. Cameron Magee shares the critical role of saying "no" as technical production teams strive to serve event planners. His journey from a young volunteer at his church to owning a national event production company informs his experience with common pitfalls in event production, the necessity of early and deep engagement with A/V teams, and the unique dynamics of managing an event from the production perspective. Cameron is the owner of avad3, an A/V...
2024-09-0234 minEvent ExperienceMastering event design strategy and technology with Smyle and Bizzabo StudiosIn this episode, host Rachel Moore and experts from Smyle and Bizzabo explore the fundamentals of strategic event design. The panel features professionals from Smyle — James Howitt, Director of Client Experience & Development; Sophie Hulf, Senior Creative Strategist; Nick Thomas, Technical Director; and Jacob Palmer, Producer — and from Bizzabo — Kacie Finance, Vice President of Sales. Together, the panel discusses key pain points and priorities like defining event briefs, integrating technology, and understanding audience needs. Here's what you'll hear about in this conversation: The origin and impact of Bizzabo Studios Critical elements of strateg...
2024-08-2647 minEvent ExperienceTelling a story through experiences with Geoff Thatcher In this episode, you'll learn the importance of combining entertainment, education, and branding for successful events, the psychology of team roles, and Geoff's advice for taking career risks to advance in the event planning industry. Geoff Thatcher is a creative leader who has crafted world-class experiences such as the grand opening of Warner Bros. World Abu Dhabi and the new College Football Hall of Fame GAME ON! AI Experience. Whether it's a video dome in Dubai or working with the Mercedes-AMG F1 team in the United Kingdom, Geoff's work transcends borders. In 2020, he published The CEO's Time Machine...
2024-08-1937 minEvent ExperienceDriving revenue and impact through event content with Nazya Ayaz In this episode, you'll learn about content's dual role in events: driving revenue and creating impact. Nazya Ayaz discusses the significance of understanding event goals and understanding cultural nuances as event professionals craft winning content. This episode is packed with actionable tips and expert guidance for event professionals looking to elevate their content strategy. Nazya Ayaz leads the content strategy and development for all Catalyst's events and helps create world class experiences that are a melting pot of innovation, inspiration, and insights for the Catalyst community. Here's what you'll hear about in this conversation: How y...
2024-08-1224 minEvent ExperienceGetting rave reviews of your event with Ankush Gupta of EventibleIn this episode, you'll learn about the realities of our review-based economy, easy ways eventprofs can establish social proof, and how to embrace both positive and negative reviews. As the visionary founder of Eventible.com, Ankush Gupta is spearheading a paradigm shift in professional event discovery and evaluation. With over two decades of leadership experience, Ankush is leveraging cutting-edge technology and user-generated insights to make Eventible the Glassdoor of business conferences. Here's what you'll hear about in this conversation: How to leverage speakers and social media to establish social proof of your event
2024-08-0527 minEvent ExperienceUnleashing Event Creativity and ROI with Kelly MarkusIn this episode, you'll learn about balancing creative and logistical aspects of events, ensuring a high return on investment, and integrating experiential marketing with traditional marketing methods. Kelly Markus is the CVO at Hunters Point. Here's what you'll hear about in this conversation: Experiential vs. traditional marketing ideas Examples of social media and public relations campaigns Advice to measure ROI during and beyond event delivery Mentioned in this episode Kelly Markus on LinkedIn Hunters Point Vionic and Vivaia shoes ...
2024-07-2935 minEvent ExperienceSpeaking of success for event ROI with Cliff KennedyIn this episode, we'll examine the speaker lineup for today's events and how adequate preparation can lead to astronomical payoffs. Cliff Kennedy is the Communication Success Coach at Kennedy Speech Communications. Cliff shares his expertise about how speakers should inspire audiences, the priority we should place on speaker preparation and rehearsal, and how non-native English speakers and technical experts can be more included and successful in event content. Here's what you'll hear about in this conversation: How to go from informational talk to transformational talk Cliff's communication success framework (5...
2024-07-2230 minEvent ExperienceDemanding attention through compelling events with Kelly Carlsted of DremioIn this episode, we'll zero in on the role of events within integrated marketing with Kelly Carlsted to understand the critical aspects of managing event revenue and demand generation. Kelly Carlsted is the Senior Manager of Global Field Marketing and Events for Dremio. Kelly shares her journey and insights on why revenue-oriented thinking is essential for event planners. From blending awareness campaigns with field marketing initiatives to striking a balance between virtual and in-person events, Kelly discusses how understanding data and market positioning can help design better experiences that generate quality leads. Here's w...
2024-07-1528 minEvent ExperienceImproving exhibitor experiences at trade shows with Adam JonesIn this episode, we'll walk a mile in exhibitors' shoes with Adam Jones to reduce frustration and maximize value at your events. In our own version of Undercover Boss, we examine the realities of the exhibitor experience at today's trade shows with Adam Jones. From applications consisting of hundreds of pages to a mashup of different vendors for booth activations, the trade show journey may leave much to be desired, which means we have all the opportunity to make it better in the future. Adam Jones is the CEO and Founder of FFAIR. H...
2024-07-0830 minEvent ExperienceThen and Now: The state of 2024 event industry trendsIn this episode, you'll take a journey back in time to late 2023 when event industry experts delivered predictions for the new year, and then fast forward to the present as host Rachel Moore and a panel of experts discuss the current state of event industry trends. Learn about the latest impacts of conscious conferencing, micro-events, AI, and event tech consolidation on successful attendee experiences. One by one, this episode tackles tactics and trends you can incorporate into your event planning to meet the current demands of attendees, sponsors, and business goals. How conscious co...
2024-07-0148 minEvent ExperienceGet Ready for Season 5 of the Event Experience Podcast!Are you ready for Season 5 of the Event Experience podcast? Named one of the top event industry podcasts by multiple outlets and celebrated in the inaugural Gartner® Magic Quadrant™ for Event Technology Platforms, this podcast is one you can't miss. Dive into the collective wisdom of top event planners and prepare for an all-new season on July 1. 🌟 Season 5 brings unprecedented access to the strategies that power the world's most dynamic events. Packed with insights from industry leaders, this is your gateway to elevating your event planning game. 🎧 Follow and subscribe on your favorite podcast platform today and...
2024-06-1001 minEvent ExperienceCelebrating 100 episodes of Event Experience with Alon Alroy This milestone 100th episode of the Event Experience podcast features a conversation between Host Rachel Moore and Bizzabo CMO and Cofounder Alon Alroy. This episode delves into the challenges and transformations in the event industry, particularly in light of recent technology advancements and the impact of the COVID-19 pandemic. Alroy shares his insights on driving innovation at Bizzabo, the importance of taking a customer-centric approach, how Bizzabo has navigated changes to maintain its leadership in the event tech space, and so much more. Here's what you'll hear about in th...
2024-05-1336 minEvent ExperienceRising above the bounce: Advanced email strategies for event professionalsIn this fresh episode of Event Experience, host Rachel Moore is joined by email marketing experts to discuss how to overcome common email marketing challenges faced by event professionals. Tune in to hear about effective strategies for improving email open rates, crafting compelling content, and using advanced segmentation and automation to enhance attendee engagement from the following experts: ➡️ Kendra Ellis, former director of client services at SmartBug Media and current Sr. Director of Growth Marketing at RevPartners ➡️ LaShanda Jackson, global director of lifecycle marketing at Intuit Mailchimp ➡️ Ghazwan Almoazen, global experiential marketing demand and communica...
2024-05-0643 min
The Party Scientist's Lab — The Science Of JoyWow Moments, Being High Energy, & Crushing the Box Instead of Going Outside the Box — Will Curan, International Speaker, Head of Klik @ BizzaboHe's been in the industry for decades, he speaks at various conferences, and he's the head of a new product (Klik) @ Bizzabo.
Will was a pleasure to talk to... He's high energy and loves data. He and I discuss engineering WOW moments, being yourself and your unique energy level, and using data to improve event experiences.
Profile: https://www.linkedin.com/in/willcurran/
Bio —
Now leading the charge as the Head of Klik at Bizzabo, Will Curran is at the vanguard of wearable event technology innovation. He's the visionary founder of Endless Events, th...
2024-04-2927 minEvent ExperienceTransforming conferences through AI and event tech with 6sense's Angela SadighianGrab a coffee or hit the open road to listen to Senior ABX Manager of Corporate Events at 6sense Angela Sadighian share her extensive experience and strategic approach to corporate event planning. Sadighian discusses her journey from organizing weddings to orchestrating large-scale corporate events, emphasizing the importance of integrating AI technology to enhance attendee engagement and optimize event outcomes. With a focus on 6sense's annual user conference, Breakthrough, Sadighian outlines how strategic planning, audience targeting, and innovative tech integration have led to substantial growth in attendance and engagement. Here's what you'll hear about in this c...
2024-04-2238 minEvent ExperienceMastering the art of experiential marketing in event production with Brad JacksonIn this episode, host Rachel Moore dives into the vital role of networking within the event industry with Brad Jackson, the visionary behind Live Out of Office. Brad shares his journey from working with giants like Live Nation to founding an experiential marketing hub, emphasizing the transformative shift toward collaborative platforms that support freelancers, agencies, and brands. Through discussions on career transitions, the value of a robust network, and leveraging technology for efficiency, Jackson provides insights into the evolving landscape of event production and marketing. Listeners are treated to Jackson's personal story, reflecting on his roots in...
2024-04-1532 minEvent ExperienceGo behind the scenes of White House events with Deesha DyerIn this engaging episode of Event Experience, host Rachel Moore sits down with Deesha Dyer, the former White House Social Secretary and current president Hook & Fasten Consulting, to delve into the intricacies of planning high-profile events at the White House. Dyer shares her journey from being an event geek to orchestrating one of the most notable events of the Obama administration: the visit of Pope Francis. The conversation provides a rare glimpse into the challenges and triumphs of managing events on the world stage, including managing a diverse team of professionals and the logistics of welcoming international d...
2024-04-0831 minEvent ExperienceHarnessing the power of content, AI, and data for event success with Natasha Wood In this episode, you'll hear from Natasha Wood, the Head of Strategy for FT Live, the events division of the Financial Times. Wood shares her extensive experience in the events industry, focusing on strategically using event content to enhance attendee experiences and achieve organizational goals. She also offers personal insights into her go-to resources and her passion for classic crime dramas and strategic business books, providing a well-rounded view of her professional and personal interests. Here's what you'll hear about in this conversation: 1) The shifting landscape of event strategy, focusing on...
2024-04-0124 minEvent ExperienceMastering encore-worthy event entertainment with Makenzie Stokel and Channing MorelandIn this episode, Host Rachel Moore brings together Makenzie Stokel and Channing Moreland, the cofounders of EVA, to explore the transformative power of entertainment in event planning. Delving into their unique roles and the genesis of EVA, an online marketplace for booking vetted entertainment, Stokel and Moreland share their expertise on selecting the right speakers and the impact of out-of-the-box activations that leave lasting impressions on attendees while advocating for the infusion of fun and interactive elements that connect deeply with attendees. For these EVA founders, engagement and entertainment go hand in hand in elevating the event e...
2024-03-2531 minEvent ExperienceHarnessing the power of TIME100's influential people lists for event success with Dan MacsaiIn this episode, hear from TIME Executive Editor and Chief Events Officer Dan Macsai, whose dual role sees him curating influential people lists like the TIME100 while spearheading the magazine's event portfolio. Macsai shares insights into the list-making process and the challenges and triumphs of executing events in new locations. He also emphasizes the importance of community building beyond events, leveraging editorial content to create year-round engagement and the indispensable human element in the age of AI. This episode provides a unique look into the strategies that make TIME's events successful, the power of lists in fostering c...
2024-03-1729 minEvent ExperienceCorporate social responsibility in events: It's just good business with Pauline KwasniakIn this enlightening episode, we're joined by Pauline Kwasniak, a seasoned event professional and advocate for integrating corporate social responsibility (CSR) in events. As CEO at Finedeeds.com — a platform for businesses and events to engage employees and measure their collective social impact — she discusses the importance of CSR in creating memorable and impactful events. She emphasizes that doing good is not only a noble pursuit but a strategic business decision. Through her work, Kwasniak aims to make CSR an industry standard, underscoring the role of events in driving social change and fostering a sense of community.
2024-03-0433 minEvent ExperienceMud, music, and grit: Building the ultimate festival community with Billie Jo AasenIn this episode of Event Experience, host Rachel Moore sits down with Billie Jo Aasen, CEO of The Festival Company, to dive into the muddy waters of organizing Canada's largest mud and music festival: Extreme Mudfest, a four-day mud and music festival located in Cold Lake, Alberta, Canada. With a decade of experience under her belt — and a journey from aspiring country singer to festival mogul — Aasen shares the highs and lows of festival planning, from the early days of scraping by to the triumphant moments of sell-out success. The conversation covers the challenges of scaling an even...
2024-02-2637 minEvent ExperienceBuilding community while merging physical and virtual event spaces with Arianna BlackWelcome to the Event Experience podcast by Bizzabo! This episode features Arianna Black, the Director of Events and Digital Experiences for Women in Product. Join Black as she delves into her extensive background in event production and explores her current role at Women in Product. She shares her insights on creating engaging virtual and physical event spaces while emphasizing the importance of community-driven events and boosting sponsor ROI. She also explores how virtual events have evolved, highlighting their challenges and opportunities. Black's approach to event planning is strategic and data-driven, aiming to make each event me...
2024-01-2234 minEvent Experience2024 event trends and insights from the industry's top leadersJoin us as we dive into the future of event planning! This episode explores event trends and insights for 2024, particularly conscious conferencing, DE&I, sustainability in event planning, the evolving dynamics of sponsorships, and the increasing role of AI and event tech in enhancing attendee engagement. The conversation offers a comprehensive outlook on how these elements will shape the future of events, providing valuable insights for professionals in the field. Tune in to hear host Will Curran, Bizzabo's Head of Klik, tackle the year ahead with the following industry luminaries: Adam Parry, Cofounder & Editor at E...
2024-01-0849 minEvent ExperienceMaximizing post-event impact by building a year-round marketing machineIn this dynamic episode about maximizing post-event success, host Lauren McCullough — Bizzabo's VP of Marketing — is joined by this panel of experts: Monique Ruff-Bell, Head of Events, TED Gianna Gaudini, Event Strategist, Advisor, and Author of The Art of Event Planning Anthony Kennada, Cofounder and CEO, AudiencePlus These three industry insiders delve into the essentials of nurturing and converting event-generated leads, fostering communities for brand advocacy, and creatively repurposing event content to extend reach and engagement. Ruff-Bell shares insights on creating emotive experiences that foster long-term community engagement, while Kennada discusses the i...
2024-01-0150 minEvent ExperienceShaping events in 2024: Networking, AI, inclusion, sustainability, and more with Will CurranIn this episode, Event Experience podcast host Rachel Moore interviews Bizzabo Head of Klik Will Curran (aka the founder of Endless Events). Curran discusses the evolution of event management, emphasizing the integration of data analysis and the growing influence of AI in the events industry. He shares his experiences with Klik technology, which provides more in-depth data for in-person events — similar to what was available for virtual events. He also looks back on his predictions for 2023 and notes the accuracy of some and the surprise of others. Here's what you'll hear about in this episode: ...
2023-11-1324 minEvent ExperienceHow the Financial Times event team drives growth at scaleThis episode — which aired recently as a webinar — provides a deep dive into the strategic world of event management, spotlighting the strategies and experiences of FT Live, the event arm of the Financial Times. Managing Director of FT Live Orson Francescone and Bizzabo's Experience Lab Head Oren Berkovich explore the nuances of managing and scaling 200+ FT Live events annually. Francescone emphasizes the criticality of comprehensive processes, strategic scaling through investment, and the willingness to cull underperforming events to maintain a quality portfolio. Francescone also highlights the indispensable role of content in driving event growth and ensur...
2023-10-1639 minEvent ExperienceWhat's changed (and what hasn't) about in-person gatheringsJoin us for a dynamic episode about the state of in-person events today — based on responses from more than 4,000 organizers and attendees who participated in Bizzabo's in-person B2B conference survey from June 2023. In this podcast episode, you'll hear from Kathryn Frankson, the Global Director of Marketing for Money 20/20; Carina Bauer, CEO of IMEX — the largest global trade show for the events industry; and Huong Nguyen, the Head of Client Services at Shiloh Events. These industry experts agree that in-person events are still the most valuable marketing channel and networking ecosystem for businesses but also ackno...
2023-09-2552 minEvent ExperienceCrafting an engaging, quota-crushing sales kickoffIt's that time again: You're gearing up for your next sales kickoff (SKO). In this episode of Event Experience, we'll share how you can outdo last year's event, blend education with celebration, and set your sales and go-to-market teams up for a triumphant year ahead. Reimagine your SKO and gain insights to elevate your internal gatherings in this timeless discussion featuring industry experts Kerry Taylor from Workday, Lauren Grady from Vimeo (formerly of Bizzabo!), and Sarah Shaheen from Amplitude. Tune in to discover how to craft an engaging agenda, select a diverse and esteemed set...
2023-09-1843 min
Meetings Today PodcastBizzabo Data Shows Promising Industry Outlook for 2023Lauren Grady, director of global event center of excellence at Bizzabo, discusses the state of in-person events in relation to data collected by Bizzabo this year, including how, looking ahead to 2023, 85% of event organizers plan to host at least three in-person events next year.
2022-10-2420 minMeetings Today PodcastBizzabo Data Shows Promising Industry Outlook for 2023Lauren Grady, director of global event center of excellence at Bizzabo, discusses the state of in-person events in relation to data collected by Bizzabo this year, including how, looking ahead to 2023, 85% of event organizers plan to host at least three in-person events next year.
2022-10-2420 min
Sit Down Startup[$194M raised] Bizzabo’s Alon Alroy on pivoting early and fastIn March 2020, everything stopped for events company Bizzabo. So they quickly pivoted and designed a new product for the times we were living in — pairing in-person conference tools with a virtual event management platform. With offices spanning the globe and a team from all walks of life, the company is united by one mission: to define the future of hybrid events. We chatted with Co-Founder, CMO and CCO of Bizzabo Alon Alroy about: What to do when VCs are saying no, but prospects are saying yes Finding ways to provide value to core customers Investing in a s...
2022-09-1420 min
Event Industry News PodcastGetting behind BizzaboWorking out of Boston on the US east coast, Devin Cleary is VP Global Events for Bizzabo, the event experience operating system, and a regular on the podcast.
In this episode, the focus is back on event tech - in the particular context of 2022, the uptick in optimism, getting back to live events and analysing the changes post-pandemic.
Devin Cleary highlights the new air of confidence, going on to compare tighter commercial purse strings with consumer spending and balancing the cost/sustainability equation in light of the big virtual/hybrid steps ta...
2022-07-2139 min
Category FirstBehind the Scenes With Category Creator BizzaboIn this episode…
Josh chats with Bizzabo co-founder Alon Alroy about their category creation journey. Last year, Bizzabo pulled the rip cord on their existing category, event management software, and jumped into a new category of their own invention.
Why create a new category?
Bizzabo was stuck in what we call “The Better” archetype—drowning in a crowded category and differentiating itself only with “better” features than its many competitors. That’s a great time to create a new category, and a whole bold new brand to launch it.
Why d...
2022-04-0512 min
Pipeline VisionariesHow Marketers Should Think About Events in 2022 with Alon Alroy, Co-founder, CMO & CCO of BizzaboThis episode features an interview with Alon Alroy, Co-founder, CMO & CCO of Bizzabo, a hybrid events platform that has raised $195M and has acquired several companies to date. Alon is a distinguished marketing executive shaping the future of the martech industry. On this episode, Alon provides a crystal ball into the future of events, why he believes experiences play a vital role in this future, and why everything as a marketer leads back to delighting your customers.------------------“When you think about the future, the future is really not about event management software anymo...
2022-01-1140 min
Trade Show University for Virtual & Live EventsEp 116 - Prepping for a New Event World with Devin Cleary of BizzaboAs a CMO (Chief Marketing Officer) or the head of marketing for your organization, you have to look at trade shows, conferences and live events in a whole new way today thanks to the pandemic. The landscape has clearly changed everything! To help guide the way, I have brought on Devin Cleary, the VP of Global Events at Bizzabo. Devin is a top-performing event producer and passionate marketing executive with over 16 years’ experience leading the creation and active management of diverse experiential marketing programs for B2B, nonprofit and consumer markets. He holds a proven track record st...
2021-10-0439 min
SaaS Interviews with CEOs, Startups, FoundersWill Bizzabo Announce A Major Acquisition Next Month? (Flashback)Eran is the CEO & Co-Founder of Bizzabo, an all-in-one Event Success Platform and one of the fastest growing event tech companies in the world. He has led Bizzabo in winning the People's Choice Award at the Event Tech Awards for three years in a row. Before he founded Bizzabo, Eran was an event marketer and served as the CEO of the Rosh-Pina Media Convention. He also was a team leader and systems engineer at Elbit Systems. Eran graduated cum laude from The Interdisciplinary Center Herzliya, where he studied Business and participated in the prestigious Zell Entrepreneurship Program - often...
2021-07-1423 min
Pivot Points with CramerThe Future isn't Hybrid. It's Already Here. | Featuring: Alon Alroy, BizzaboAlon Alroy, Co-founder at Bizzabo, joins the Cramer team to share his perspective. Alon provides his blueprint for navigating disruption and reminds us that we are already living in a hybrid world that the events industry needs to catch up to. What's next for events? Listen now to see how Bizzabo is merging the physical and virtual experiences.Alon is the Co-Founder of Bizzabo, an event success platform for virtual, in-person, and hybrid events. Bizzabo is helping marketers and event organizers from world-leading brands to promote, manage and maximize their professional events, to create memorable and impactful e...
2021-06-2232 min
Leading from afarPivoting to remote onboarding during a pandemic & while in hyper-growth mode w/Tami Golan, CPO BizzaboHow does a company create a beloved new hire onboarding experience when experiencing hyper-growth? Sounds hard? Now how does a company maintain that when pivoting to remote during a pandemic? Oh, and while experiencing hyper-growth. Learn how Bizzabo achieved the impossible during CoVid with their Chief People Officer, Tami Golan. The full episode transcript can be found here. To learn more about the show click here.
2021-01-0530 min
The Official SaaStr Podcast: SaaS | Founders | InvestorsSaaStr 382: What's Next For B2B and Cloud Events in 2021 with Amelia Ibarra, SVP & GM @ SaaStr, and Alon Alroy, Co-Founder & CMO @ BizzaboIn today's SaaStr Insider, SaaStr SVP & GM, Amelia Ibarra, sits down with Alon Alroy, Co-Founder & CMO at Bizzabo on What's Next For the Future of B2B Events. This is a public episode. If you would like to discuss this with other subscribers or get access to bonus episodes, visit cloud.substack.com
2020-10-0228 min
The Official SaaStr Podcast: SaaS | Founders | InvestorsSaaStr 382: What's Next For B2B and Cloud Events in 2021 with Amelia Ibarra, SVP & GM @ SaaStr, and Alon Alroy, Co-Founder & CMO @ BizzaboIn today's SaaStr Insider, SaaStr SVP & GM, Amelia Ibarra, sits down with Alon Alroy, Co-Founder & CMO at Bizzabo on What's Next For the Future of B2B Events. Video and blog post: https://www.saastr.com/whats-next-for-b2b-saas-events-2021/
2020-10-0228 min
רברס עם פלטפורמה374 Measuring Developers with Boaz Katz from Bizzaboפודקאסט מספר 374 של רברס עם פלטפורמה - אורי ורן מארחים בכרכור (שוב חם) את בועז כץ - CTO ומייסד-משותף (Co-founder) בחברת Bizzabo (ומיישן/ משמר נקניקים מקצועי) לשיחה על מדידת מפתחים (אולי באמת צריך ליישן אותם לפני המדידה . . .).
אז בועז -
בן 38, גר 11 דקות (אם כבר מודדים) מאורי בחדרה, נשוי + 3 ( + 2 כלבים + 2 חתולים), ה - founder on the” ground” במשרד בישראל (ערן בן-שושן ואלון אלרואי יושבים בניו-יורק)
בוגר מדעי המחשב במרכז הבינתחומי, עבר באלביט (באלגוריתמיקה מתקדמת של טרום ימי ה - Machine Learning).
כבר שבע שנים ב - Bizzabo עם מגוון תפקידים לאורך תהליך הגדילה של החברה - “איש מוצר במהותי יותר מאשר איש טכנולוגיה”
בשנתיים האחרונות הוביל את הפיתוח בחברה (עד שנמצא VP R&D מעולה), הגיע Fresh מתוך עולם ה - Product אל ניהול פיתוח, מה שאולי קצת “הפריע” לשגרה היומיומית - ותמיד אמרנו ש - Disruption זה דבר טוב.
ו - Bizzabo ?
החברה נותנת שירות בתחום הכנסים העסקיים - מוכרים לחברות (בעיקר חברות Mid-Market ו - Enterprise) פתרון שעוזר למקסם את כל הכנסים שהן עורכות.
לקוחות כמו Microsoft, Elastic, Docker, dji וכו’
100 עובדים בשני המשרדים (ישראל, ארה”ב), מתוכם כ-30 אנשי פיתוח (8 מהם באוקראינה - חלק מהצוותים ולא כצוות עצמאי)
עובדים במודל ה- Squads של Spotify (ככה כבר 4 שנים).
בועז חווה את הגדילה בעיקר בשלב המעבר, מבערך 10 עובדים לכיוון ה - 25-27, שם הופיעו האתגרים סביב מדידה (והחברה גדלה מאוד בשנתיים האחרונות).
בגדול אנחנו מדברים בעיקר על B2B?
כן, אולי יותר B2B2C - יש המון C (לקוחות קצה, End-Consumers) בתוך הדבר הזה, אבל מבחינת המכירה והלקוחות זה B2B לגמרי.
והמוצר עצמו - נמצא על טלפונים? Web? איך רואים אותו?
המוצר הוא בעיקרו פלטרפורמה וובית (Web-platform), שרובה רץ על הענן של AWS
אנחנו מאוד רגישים ל - Up-time - זו פלטרפורמה שהיא Mission Critical עבור הלקוחות שלנו - הם שמים את עצמם אל מול הלקוחות שלהם
היינו נוהגים להגיד שלפני שיש איזשהו down-time - חמישה לקוחות מתקשרים לפני שהמוניטור קופץ (אז לא רק ישראלים מצפצפים בכתום?)
היום לשמחתנו המוניטור קופץ לפני הלקוחות, שזה יותר טוב.
יש לנו שני Mobile Clients - שניהם ב React Native - אנדרואיד ואייפון
מיטב האתגרים . . .
אז אם אתם למטה באמצע כנס (עם כמות הלקוחות בטח יש בממוצע כל הזמן כנס של לקוח) . . .
ל - Bizzabo יש כיום בממוצע כ-15 כנסים ביום - וזה נוגע בהכל
זה לא רק כשהכנסים רצים ומישהו עומד על הבמה או בצ’ק אין אלא גם בשלב ההרשמות - כל אתרי הכנסים הם על הפלטרפורמה שלנו.
סולקים סדר גודל של $20M בחודש (שווי כרטיסים).
אז נפל Bizzabo (מתישהו, איכשהו - נפל) - הלך כנס של לקוח?
נגיד את זה בצורה יותר אגרסיבית - הלך לקוח.
אם פישלת, הדרך לבנות את עצמך חזרה כמעט לא קיימת בעולם הזה, וזה אחד האתגרים הגדולים שלנו.
במקרה כזה - ביישת את הלקוח אל מול הלקוחות שלו, ואין כנראה גרוע מזה.
2019-08-0500 min
#EventIconsBizzabo – The world’s fastest growing event tech company – Episode 83Do you know Bizzabo started its journey from a garage? Want to know how this popular event tech company has grown into the giant it is today? In this week’s episode, Our ICONIC guests David Epstein (Demand Generation Director at Bizzabo) & Brandon Rafalson (Content Marketing Strategist at Bizzabo) are here to tell us all about it!
In this #EventIcons episode, David and Brandon will be discussing the evolution of Bizzabo. They will be sharing their favorite tech with us and where they see event apps and event marketing tools heading in the near future. There is so...
2017-10-2458 min
Startup CamelEP 3: Eran Ben Shushan / BizzaboAnyone knows that mingling is a key part of business social events and conventions and for a good reason too, but approaching that large hall full of anonymous people make us feel disoriented, and finding the right person in the crowd often becomes a frustrating chore.
Well, these days are OVER... READ MORE
The post EP 3: Eran Ben Shushan / Bizzabo appeared first on Startup Camel.
2013-11-2100 min