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Launch TodayLaunch TodayLaunch Today Ep #29 with Blake EmalWelcome back to another episode of Launch Today, the go-to podcast for early-stage entrepreneurs aiming for that coveted $1 million mark in annual revenue. This episode is particularly special as we tap into the wisdom of a seasoned expert in the field of startups, technology, and media.Guest Introduction: Blake Emal• Founder of PageTare• CMO turned Founder• SEO and Conversion Optimization ExpertKey Topics Discussed:• Blake's unconventional career journey from SEO specialist to CMO by the age of 2...2024-12-1838 minThe Undefeated UnderdogsThe Undefeated UnderdogsBlake Emal - How to convert people browsing your website into people buying your product!👉🏼 About the Guest:Blake Emal is the CEO and founder behind Pagetear. He is the 10-year marketer behind Marketing Monday and has been an SEO Specialist, agency manager, marketing leader at a $10B tech co, and ex-CMO of Copy.ai. 👉🏼 About the Host:Sharath is a founder, creator, and community builder. He is also a serial maker who built and shipped 15+ projects using no-code tools. His SaaS product Shoutout generated $30k ARR, which was sold to a UK-based product studio. Prev, Sharath worked for world-changing startups like Product Hunt and On Deck, wher...2024-08-081h 03The Marketing MillennialsThe Marketing Millennials166 - Quantity vs. Quality Content, with Blake EmalHow does a strategic marketing advisor think about building a social media audience?  Blake Emal stops by the studio to chat with Daniel about the lessons he’s learned from faking it until he actually made it in the world of SEO marketing. From his early career accidentally stumbling into the world of SEO to becoming the CMO of Copy AI, Blake’s dispensing his playbook on navigating audience growth using various social media platforms. Tune in as Blake discloses his hottest tips for building a following, including the importance of quantity over quality...2023-06-0729 minThe Content Cocktail HourThe Content Cocktail HourStart up ideas are easily copied. Distribution is not with Blake Emal at Riverside Blake Emal, Director of Content at Riverside, wrote “start-up ideas are easily copied, distribution is not.” He joins Brett to discuss the rising importance of content distribution. He believes that companies someday will have dedicated departments to focus solely on distribution. Pushing publish isn’t enough, and it’s time to get creative, think outside the box, and maximize your content for success.1:12 Conversation with Blake5:00 Advice to creators8:16 Gaining internal buy-in11:30 Reciprocity15:40 Stand out from competitors18:50 Distribution22:20 Strategic distribution26:02 Future of distribution30:30 Advice to marketers33:30 OutroSign u...2023-03-2400 minThe Shopify Growth ShowThe Shopify Growth ShowHow to Build an Audience from 0 to 87,000+ with Blake Emal (#65)On this episode, Jim is joined by Blake Emal. Blake tells us how he was able to go from dropping out of college to becoming a CMO in the matter of a few years. He deep dives deep on skillsets and strategies you need to grow an audience and how to leverage that to succeed in growth marketing.TOPICS DISCUSSED IN TODAY’S EPISODE·      The value of working for an agency·      Trying to prepare for jobs that don’t exist yet·      “T” shaped skillsets·      The importance of changing your title often·     ...2022-03-0746 minBuilding With Buyers: Startup Marketing and Growth Fueled By CustomersBuilding With Buyers: Startup Marketing and Growth Fueled By Customers52 - Go Against Trends Proactively If You Want To Be The Top Dog - Blake Emal, CMO at Copy.aiBlake Emal is CMO at Copy.ai. Prior to that, Blake was Senior Manager of Demand Gen at TalkDesk (a Series D SaaS startup that has raised almost $500M). Copy.ai was founded in 2020, has 18 employees, and is based out of … nowhere, bc it's a distributed team! Makes sense. Copy.ai is seed funded ($2.9M).  The tool helps you write better marketing copy, faster. Who doesn't love that? And it’s not just about writing marketing copy. It's a full-on creativity suite to help you start and grow a business. Here's what we hit o...2021-09-2750 minGrowth Marketing TodayGrowth Marketing TodayHow to Grow Your Twitter Followers from 700 to 45k in 9 Months with Blake Emal (GMT152)No matter how many thought leaders complain that it’s a vanity metric, we all care about increasing our Twitter followers. And for good reason. A respectable follower ratio is fundamental to your brand’s credibility and authority—not to mention organic reach on Twitter’s timeline. Plus, if you build an engaged audience, you can validate product ideas quicker, get your first 100 customers, and gather valuable feedback. In episode 152, you’ll learn from Blake Emal, CMO of Copy.ai and Founder of Float.so: The benefits of growing your audience on Twitter How Blake grew his Twitter followers from 700 to 45k in...2021-09-1855 min#CreatorSpaces#CreatorSpacesQuantity Leads To Quality with Blake EmalBlake Emal is the CMO of Copy.ai, the creator of float.so & a newsletter called 'Carbonated'In today's episode, we discussed:Importance of learning to write onlineThe key to getting consistent engagementTaking an analytics-based approach to growth on TwitterSubscribe to his newsletter never miss his curation of marketing ideas, resources & products.2021-09-1713 minIndie BitesIndie BitesBuilding Copy.ai in Public - Blake Emal (CMO), Copy.aiBlake Emal is the CMO at Copy.ai, but it's not been a traditional route into that role. 8 years ago Blake was living in the South of France and when he moved back to the US, he had no idea what he wanted to do. As he spoke French, he landed a gig in the French team of an SEO firm. This was his first foray into marketing and he didn't intend to stay in marketing.Fast forward 7 years of working for agencies, freelancing and in-house, he stumbled across a little tool called Copy.ai. He was...2021-09-1015 minMy NoCode StoryMy NoCode Story#018: The Power of Marketing w/Blake EmalIf you have under 1000 followers on Twitter, drop everything and listen to this episode. My guest on the show today is Blake Emal, Chief Marketing Officer of Copy.ai - one of the hottest AI startups right now. He grew his Twitter following from 700 users to over 50,000 in less than a year. He has a stunning work rate. His latest tweet was an update after answering 1000 direct messages. And today he shares his best secrets and top tips to grow a Twitter following, and why having a small follower account may not be so bad after all. Blake also...2021-08-0947 minMarketing RoutinesMarketing Routines4 - Blake Emal's Marketing Routines (CMO, Copy.ai)Blake Emal is the CMO at Copy.ai, a tool that uses AI to write your marketing copy for you. He’s also building Float, which is a tool that helps you make online courses right from Notion.  Blake’s consistently putting out top quality content on Twitter, is the CMO of a very fast growing company, and he’s building his own project all at the same time. In this episode, we’ll dive deep into Blake’s morning routines, daily and weekly tasks, his set up for working, and how he unwinds on the evenin...2021-06-2522 minScale Your SaaSScale Your SaaS161: How To Build A Personal Brand Quickly - with Blake EmalEPISODE SUMMARYBlake Emal, CMO of Copy.Ai, shares his pieces of advice on how to build a personal brand with Matt Wolach, host of the SaaS-Story in the Making podcast. With his years of experience in the marketing field, Blake laid out the steps on making prospects trust a company, which begins from the value leaders bring to the table. He also talks about the advantages of finding the right tools to equip a team to generate a huge number of leads instantly and achieve exponential growth. ...2021-05-2530 minThe Animalz Content Marketing PodcastThe Animalz Content Marketing PodcastAI, Twitter Marketing & The Creator Economy with Blake EmalBlake Emal, Chief Marketing Officer at Copy.ai, explains how AI can help small content teams, how to get great at Twitter marketing, and why Copy.ai encourages its team to embrace side projects.---HostsBlake Emal is the Chief Marketing Officer at Copy.ai, and the founder of Float, an online course creator for Notion.Ryan Law is the Director of Marketing for Animalz, an agency that delivers high-quality content marketing to enterprise companies, startups, and VC firms.Mentioned in the EpisodeGPT-3 is the Sparring Partner You Didn’t Know Yo...2021-05-2444 minEverything Is MarketingEverything Is MarketingBlake Emal — 0 to 28k on Twitter, Becoming a CMO, and Building In PublicOn the show today is Blake Emal. Blake is the CMO at Copy.ai and a prolific creator on Twitter.I wanted to bring him on because Blake went from 0 to over 28k followers in under a year. He’s created a number of side projects including his latest called Float that allows you to create courses right in Notion.You'll hear about the unconventional way he became the CMO at Copy.ai, how to build an audience on Twitter, and why he builds in public.More on Bl...2021-05-181h 24The Danny Miranda PodcastThe Danny Miranda Podcast#093: Blake Emal – The Marketer On A MissionBlake Emal is the CMO of Copy.ai. In this conversation, we spoke about how his missionary work has benefited him, how he got his start in the world of marketing, and what his plans are for his new online course.2021-04-191h 10Build In Public PodcastBuild In Public PodcastEpisode 2 with Paul Yacoubian (CEO) and Blake Emal (CMO) of CopyAIIn this episode, I sat down to have a light-hearted conversation with two amazing startup operators who are top-class practitioners of building in public. We chat with CopyAI's CEO Paul Yacoubian and CMO Blake Emal about the origin story of CopyAI, building a strong community on Twitter, mental models they use while building in public, and some actionable advice for other founders.  --- Send in a voice message: https://anchor.fm/buildinpublic/message2021-04-1057 minHow I Built My AudienceHow I Built My AudienceBuild an audience by investing in others with Mac Conwell2021-03-2721 minHow I Built My AudienceHow I Built My AudienceBuild an audience around lifestyle with Daniel Vassallo2021-03-2725 minTop Of Mind with Stewart HillhouseTop Of Mind with Stewart HillhouseFrom Creator To CMO: Why Content Matters with Blake EmalWe might not know where the Creator Economy will end up, but one thing is for sure: those who create content will have more opportunities than those who don't. Blake Emal joins Stewart Hillhouse to share how creating content allowed him to fast-track his career towards being a CMO. On this episode of Top Of Mind with Stewart Hillhouse, Blake and Stewart discuss: • How Blake launched his first digital product • Why testing new ideas and connecting with others is more important than followers • What the absolute best content creators have in common • And so much more Blake Emal is the CMO of C...2021-03-0341 minHow I Built My AudienceHow I Built My AudienceCrack the Code on LinkedIn w/ Jason Vana2021-02-1931 minHow I Built My AudienceHow I Built My AudienceGrow on Twitter like a Pro w/ Matthew Kobach2021-02-1827 minHow I Built My AudienceHow I Built My AudienceKindness is the Key w/ Arvid Kahl2021-02-1734 minHow I Built My AudienceHow I Built My AudienceHow to Build and Grow a Newsletter w/ Packy McCormick2021-02-1624 minHow I Built My AudienceHow I Built My AudienceUsing Social Media to Advance Your Career w/ Joe Martin2021-02-1521 minHow I Built My AudienceHow I Built My AudienceWin the Day on Twitter w/ Sharath Kuruganty2021-02-1122 minHow I Built My AudienceHow I Built My AudienceGo from 0 to 8k on Twitter w/ Robbie Crabtree2021-02-0321 minHow I Built My AudienceHow I Built My AudienceExplode a Gumroad Course w/ Daniel, the Cold Email Wizard2021-02-0325 minHow I Built My AudienceHow I Built My AudienceGrow Using Kindness w/ Jamie Russo2021-01-2727 minHow I Built My AudienceHow I Built My AudienceSteal from Others on Social w/ Alex Llull2021-01-2723 minHow I Built My AudienceHow I Built My AudienceBecome Great Community Leaders W/ Christina Garnett2021-01-2724 minHow I Built My AudienceHow I Built My AudienceMake Money Online by Joking with Whit Anderson2021-01-2620 minHow I Built My AudienceHow I Built My AudienceMake Your Content Accessible w/ Alexa Heinrich2021-01-2424 minB2B GrowthB2B Growth1320: Everything You Need to Know About LinkedIn Slide Decks (aka Documents) w/ Blake EmalIn this episode we talk to Blake Emal, Senior Manager of Demand Generation at TalkDesk. Are you getting every B2B Growth episode in your favorite podcast player? If not, you can easily subscribe & search past episodes here. You can also find us on Apple Podcasts or Spotify.2020-08-2500 minUX MarketingUX MarketingThe Full Funnel of a Side Hustle w/ Ryan Garrowon the podcast today, I've got Ryan Garrow with us who is going to help us determine our side hustle, talk about goals, figure out that whole stage. So this is going to be really valuable, especially if you're just getting started and looking for some advice before we get too much into it. Ryan, how are you doing today? Have him do an awesome Blake. I'm excited to be here. Ryan just started his own podcast that we'll get to at the end as well. So we're, we're going to learn a lot here. I want to get some...2020-05-2600 minUX MarketingUX MarketingHow to Create a Growth Model for Your Business w/ Peter SchroederWelcome to the podcast. Today we have Peter Schroeder who is the head of growth at Onna, and we are going to discuss growth. Maybe it's maybe some other things as well, but first and foremost, let's just get some context on you. It's kind of a weird time that we're living in. So, Peter, how are you holding up with all this Corona virus stuff going on? Hey Blake, thanks for having me and thanks for checking in. it's a crazy time, in tech. I say to my team and I say to everyone every day, we're very fortunate...2020-05-2100 minUX MarketingUX MarketingHow to Use 1:1 Communication to Scale Your LinkedIn w/ Stapho ThienpontAll right. On the podcast today, I have Stapho Thienpont who is here to talk LinkedIn with us. Somebody that is not only a consultant about this thing, but he's, he actually acts on his own advice. You can go check them out on LinkedIn and we'll get to that later on. First off, Stapho, how are you doing today? Ah, I'm doing great. I just came off my own show and you know, I'm just enjoying talking so much on the nice thing like this. Nice to be like here in Europe.  Do you like hearing your...2020-05-1900 minUX MarketingUX MarketingHow to Craft a Perfect Bio or Headline on Social Media it's just me as usual on a Friday, and the subject today that we're going to be covering is headlines, bios, titles, whatever, across social media. Okay. On LinkedIn, it's your headline on Twitter, Instagram, it's your bio on Facebook. It's your whole profile. Basically. You don't really have a title on Facebook, so. Let's talk about how to optimize that. Um, I have a couple of tactical tips that you can implement. Ultimately, I think it goes without saying that there is. No perfect formula for everybody, but there's a general universal formula that will usually work and...2020-05-1500 minUX MarketingUX MarketingShould You Actually Start a Side Hustle w/ Stef CaldwellBlake: [00:00:00] today on the podcast you have Stef Caldwell, who is going to tackle a bunch of different subjects with us. Today we're going to be discussing things like side hustles and authenticity and customer experience, kind of the, the whole gamut. [00:00:11] But I'm really excited about this one. But Stef, before we get into it, I do want to give you a chance to give some context about yourself. Basically, if you could just tell us, first and foremost what your career path has been to this point, where you got started and how you got to where you...2020-05-1200 minUX MarketingUX MarketingHow to Start and Grow on TikTok w/ Brian BoscheBlake: [00:00:00] on the podcast today, I have Brian Bosche who is here to talk all things tick tock. He's the first person to come on here and strictly discuss this with us about tech. So Brian, how are you doing today?  [00:00:10] Brian: [00:00:10] Doing well, Blake, thanks for having me. I am  [00:00:12] Blake: [00:00:12] super excited selfishly because I need to learn more about tick tock. [00:00:16] My, my fan ship is really, really low and I do not get a lot of views, so I'm excited to learn how I can flip that around and I'm sure that the audience...2020-05-1200 minUX MarketingUX MarketingWhy "Create Quality Content" is TERRIBLE Advice [Weekly Tips]Hi there, welcome to the Micro Influencer podcast / video series now every Friday this is going to be on video as well. Hopefully this is going to be helpful for some people. This is new for me. I've got a new set up very excited. So today I want to get right to the point. I want to talk about why the worst advice you're ever going to get is to create quality content. That sounds counterintuitive. I get that hear me out before you get out your pitchforks and try to burn down the house. Let me explain what...2020-05-0800 minUX MarketingUX MarketingHow to Do Content Marketing that Leads to Paid Gigs w/ Jason VanaJason Vana Blake: [00:00:00] All right. On the podcast today, I have Jason Vanna, who we're going to talk about branding and side hustles and how you can actually create content that leads to gigs. But before we get into that, let's get a little bit of context on Jason. So first off, Jason, how are you doing today?  [00:00:20] Jason: [00:00:20] I'm great, man. How are you doing? [00:00:22] Blake: [00:00:22] I am fantastic. I'm ready to get this going. And I'm curious if we could just get a little bit of the history  [00:00:28] Jason: [00:00:28] of your career so far, just so...2020-05-0500 minUX MarketingUX MarketingHow to Use DMs to Contact and Drive Real Results w/ Aaron PattonAaron Patton Blake: [00:00:00] Perfect. We are live on the podcast today with Erin Patton, where we're going to be talking about prospecting and networking, but through some different channels that maybe we haven't discussed here on the podcast before. Before we get into that, Erin, how's your day going?  [00:00:15] Aaron: [00:00:15] Fantastic. Blake, thanks for having me on and hello everyone. [00:00:18] Blake: [00:00:18] Super excited. I would love to get some context on you as a person, as a professional. Before we dive into the details here. So just to give the audience an idea of who they're, who they're working...2020-05-0500 minUX MarketingUX MarketingHow to Overcome Imposter Syndrome w/ Cecil CrossBlake: [00:00:00] All right. On the podcast today, I have Cecil cross who's going to help us understand the ins and outs of a imposter syndrome. We're going to go into this in detail, but before Cecil, how are you doing?  [00:00:16] Cecil: [00:00:16] I'm doing great.  [00:00:19] Blake: [00:00:19] Yeah, so it's almost the weekend. I'm excited.  [00:00:22] Cecil: [00:00:22] That's right. And,  [00:00:23] Blake: [00:00:23] and I would love to get just a little bit of context on you before we dive into the topic at hand. [00:00:29] So if you wouldn't mind just giving the audience an idea of, w just a brief...2020-05-0500 minUX MarketingUX MarketingBuild a Funnel that Actually Works w/ Jonathan AufrayBlake: [00:00:00] Okay. And on the podcast today, we have Jonathan  who is from growth hackers, and we are going to be discussing a lot of different things from funnel building to building an ecosystem for your branding and not just having to pay for ads, but actually building something sustainable. But before we get into it, Jonathan, how are you doing  [00:00:24] Jon: [00:00:24] today? [00:00:25] Hey Blake, I'm very good to this. Thanks for having me here.  [00:00:29] Blake: [00:00:29] What we'd love to get a little bit of context on you as a person. Before we dive into all of...2020-05-0500 minUX MarketingUX MarketingHow to Start from Scratch on LinkedIn w/ Kyle ColemanBlake: [00:00:00] on the podcast today, we have Kyle Coleman from Clari. Kyle is somebody that I follow closely on LinkedIn, not necessarily with the same job description as me, but I watch what he does with his LinkedIn content, and it's a really good example that we can all follow. [00:00:15] So we're going to dive into a lot of those principles today. But first off, Kyle, how are you doing? How are you feeling today? [00:00:21] Kyle: [00:00:21] I am doing so great. Thanks for having me. On. [00:00:25] Blake: [00:00:25] I'm excited for this. I always like to start with context about you...2020-05-0500 minUX MarketingUX MarketingCommunities: Why You Aren't the Ring LeaderHey there, and welcome to the micro-influencer podcast on this beautiful Friday. Once again, if you are new to the show, this started out with just interviews every single Tuesday, which has kind of been my day for sending out the newsletter, putting out the podcast, doing all that good stuff, and then I decided. With the longer form interviews, which are still pretty short, they're usually 20 to 30 minutes, not, not too long, easily digestible, but I wanted to give something that was a little bit more digestible so that if you had like a five minute drive, you could...2020-05-0100 minUX MarketingUX MarketingHow to Create Compelling Content on Social Media w/ Nick StaggeBlake: [00:00:00] today we have Nick Stagge on to help us discern how we can be creating compelling content, unwrap what it means to actually create something that's worthwhile on social media and how to maximize that. [00:00:11] Nick, how are you doing today?  [00:00:13] Nick: [00:00:13] I'm good, Blake, how are you,  [00:00:13] Blake: [00:00:13] man? I am fantastic and I'm really excited about this one. I'm excited for me to learn a lot, so I'm sure the audiences as well. And let's, before we dive into it, I'd love to get a little bit of context on you. If you could just...2020-04-2800 minUX MarketingUX MarketingImprove Your Content's Distribution without Hacks w/ Blake EmalBlake: [00:00:00] Welcome, welcome to the micro influencer podcast. Once a week, I wanted to do one of the shorter episodes where instead of just doing an interview, which I'll continue doing on Tuesdays, I think that's highly valuable to hear from experts and pros and other people in your position that have done it before. [00:00:17] This is going to be based on my journey, so that you can see some of that's actually building something currently, which is the podcast that you are listening to. So this will be a little meta, but, I think it's going to be valuable...2020-04-2300 minUX MarketingUX MarketingHow to Bootstrap a Business without Any Software w/ Mike CarrollBlake: [00:00:00] Awesome. On the podcast today, I've got an old friend, Mike Carroll, who was on a previous podcast that I hosted, and we're running it back today. Mike, how are you doing?  [00:00:12] Mike: [00:00:12] I'm good, buddy. How are you?  [00:00:13] Blake: [00:00:13] I've been fantastic and I'm excited to have you on. Mike knows a ton about sales and marketing and blending them together and growth and all that good stuff. [00:00:21] So we're going to talk about bootstrapping and growth in general when you're just starting out. But before we get into all the details, I want to give...2020-04-2100 minUX MarketingUX MarketingHow to Make Your Marketing Resemble a Gift w/ Colin CampbellBlake: [00:00:00] On the podcast today, we have Colin Campbell, who's here to talk to us a little bit about marketing and how to make it feel like a gift, not so much a, a burden or an interruption. Colin, how are you doing  [00:00:15] Colin: [00:00:15] today? I'm great, Blake, thanks for having me on. [00:00:18] Blake: [00:00:18] Really appreciate this and I'm excited. This is somebody that I follow closely on LinkedIn, so really, really excited, but I want to get some context on you for the audience first so they know who they're dealing with here. if you could just give...2020-04-1400 minUX MarketingUX MarketingHow to Grow on Content-Deficient Platforms with Courtney JohnsonWant to learn how to grow on platforms like LinkedIn and TikTok that are currently content-deficient? Listen in! Blake: [00:00:00] Awesome. On the podcast today, I have Courtney Johnson, who is a fellow Austinite. Why more of a passer-by but Courtney, how are you doing today? [00:00:11] Courtney: [00:00:11] I'm doing good. Excited to chat with you, Blake. [00:00:15] Blake: [00:00:15] Yeah, this is going to be fun. Courtney is super active on LinkedIn, so that's where I've originally met with her and and decided to do this podcast episode, and it's going to be really helpful because if you go onto her feed, you...2020-04-0700 minUX MarketingUX MarketingHow to Create a One-Page Marketing Plan w/ Jason WeaverYou can check out Jason's site over at fixmarketer.com. The free book and 1-page marketing plan template is found at: fixmarketer.com/bonus And finally, the conversion calculator mentioned is located at: fixmarketer.com/conversion-calculator Now here's the interview! Blake: [00:00:00] on the podcast today, I've got Jason Weaver here to discuss something that most of us probably aren't doing, or at least doing very well, which is creating a marketing plan, specifically a one pager. So Jason, let's start off with how you're doing, and then we'll get into the specifics. [00:00:20] Jason: [00:00:20] I'm doing great. I live in the...2020-04-0300 minUX MarketingUX MarketingHow to Build Your Brand on LinkedIn w/ Basant ShenoudaBlake: [00:00:00] today on the podcast I have  and we're going to talk a little bit about building your personal brand, which I know is going to be huge for a lot of people listening in. So Basant, how are you doing today? [00:00:16] Basant: [00:00:16] I'm good. How are you doing? [00:00:18] Blake: [00:00:18] I am fantastic. Where? I mean, you're in, you're in Berlin, right? So it's completely different time than, than where I'm at. [00:00:24] It's early [00:00:25] Basant: [00:00:25] the afternoon. [00:00:26] Blake: [00:00:26] Yeah. Yeah. So, I just, just woke up, rolled out of bed and, excited to do this. Yeah. cool. Well, let's...2020-04-0300 minUX MarketingUX MarketingHow to Do Social Selling on LinkedIn w/ Patrick WardPatrick Ward - MI Podcast Blake: [00:00:00] welcome to the podcast today, Patrick Ward, who is a director of marketing at Rootstrap. Patrick, how are you doing today?  [00:00:07] Patrick: [00:00:07] Thanks for having me, Blake.  [00:00:09] Blake: [00:00:09] Thank you very much for coming on. Really excited to talk to you about LinkedIn and B2B lead generation. And specifically just giving advice to help micro-influencers and entrepreneurs and people that are building something in this particular area. [00:00:22] But before we get into that, I do want to get a little bit of context on you, just so that we can have...2020-04-0200 minUX MarketingUX MarketingHow to Use Facebook Ads to Start Texting Your Ideal Customers w/ Ryan FennBlake: [00:00:00] welcome to the podcast. We have Ryan Fenn here today.  [00:00:02] Ryan: [00:00:02] He's a CEO of chirp  [00:00:04] Blake: [00:00:04] and I'm sure among other things as well, but Chirp is your main thing right now.  Ryan, but before we get going, I want to get context on you. So first off, how are you doing?  [00:00:15] Ryan: [00:00:15] I'm doing great. Thanks.  [00:00:17] Blake: [00:00:17] I'm curious, before we start, just so people know what they're getting into here with this interview, what is your professional  [00:00:23] Ryan: [00:00:23] superpower? [00:00:25] My professional superpower. Oh man. Which one? no, I'm just humility...2020-04-0100 minUX MarketingUX MarketingHow to Build a Valuable Email List w/ Kathleen BoothBlake: [00:00:00] welcome to the micro-influencer podcast. Today we have a special guest, Kathleen Booth, who is the VP of marketing at Attila security and really excited to talk all things email today, but first off, Kathleen, how are you doing? [00:00:15] Kathleen: [00:00:15] I'm great. Thanks, Blake. How are you doing? [00:00:17] Blake: [00:00:17] I'm fantastic doing really well, and I'm sure the audience is going to get a lot out of this one today because many of us, myself included, are trying to build an email list. [00:00:27] We know how important that is to keep nurturing that and building that up. So I'm...2020-04-0100 minNet Positive with Blake EmalNet Positive with Blake EmalDifferentiators: My #1 Tip for Succeeding in Any ChannelIt's been a while since I last recorded for my personal podcast, but here we go again! This time, we are going under a new name: Net Positive. In the first episode back, let's dive into what it takes to win in any digital channel. If you want tips more frequently and in your inbox, you can join my newsletter at blakebemal.com/tips. Don't forget to follow me socially as well (you can DM me your marketing questions or just say wassup): LinkedIn ⏎ Twitter ⏎ Facebook ⏎ Inst...2019-05-2109 minNet Positive with Blake EmalNet Positive with Blake EmalCory Warfield: Start a Business from Nothing and Grow It w/ Social MediaHave you long contemplated the possibility of starting your own company, but don't know where to start? Cory Warfield can relate to that. In fact, there was a point where Cory didn't even know he wanted to start a business. He found himself without a home and without any resources, and had to decide what he was going to make of himself. In this interview, Cory provides relatable and actionable advice for starting a company and growing it through social media. --- Support this podcast: https://podcasters.spotify.com/pod/show/net-positive/support2018-09-0635 minNet Positive with Blake EmalNet Positive with Blake EmalBuild an Unstoppable Personal Brand with LinkedIn Expert Natalia WiechowskiAre you stuck in a career that doesn't fulfill you? Are you silently begging for a new opportunity to present itself so you can move on? Many people across the world are faced with this dilemma, but they have no idea how to escape it. Dr. Natalia Wiechowski was one of them. She gained an impressive education, and began an impressive career. And yet, it didn't speak to what she truly wanted to accomplish with her life. She determined that it was time to make a change. After a 9-month sabbatical and intense thought, Natalia moved on to the next...2018-08-3037 minNet Positive with Blake EmalNet Positive with Blake EmalThe Do NOTs of InstagramThere are a lot of great things to do on Instagram, and a whole lot more DO NOTS. Here is an episode for you Insta-lovers out there. This is based off of my own experiments on the platform. --- Support this podcast: https://podcasters.spotify.com/pod/show/net-positive/support2018-08-2311 minNet Positive with Blake EmalNet Positive with Blake EmalIs Social Media Bad or Good?Have you ever truly wondered if social media is bad or good? There are so many factors at play for this question, but I attempt to do my best job at dissecting the good and the bad aspects of social media in this video. There are no perfect answers here, but I believe that ultimately social media platforms are good when used genuinely. You'll learn more about that explanation in the video, as well as why some people think social media is ruining our lives! Make sure to SUBSCRIBE and hit the BELL so you never miss my videos again! ...2018-08-1306 minNet Positive with Blake EmalNet Positive with Blake EmalHow to Be Creative on Social MediaWant to know how to be creative and interesting on social media? One of the most daunting tasks for content creators is knowing what content to post. And even then, actually executing and making a creative video or post is extremely difficult. In this episode, I share my own tips that have worked exceptionally well for my social media accounts. Make sure to subscribe and comment letting me know what your social media questions are. I would love to be a resource for you! --- Support this podcast: https://podcasters.spotify.com/pod/show/net-positive/support2018-08-0906 minNet Positive with Blake EmalNet Positive with Blake EmalGo from Idea to Successful Social Media AccountEver had a great idea for an Instagram account or YouTube channel? How do you take it from just an idea to a successful reality? --- Support this podcast: https://podcasters.spotify.com/pod/show/net-positive/support2018-07-3011 minNet Positive with Blake EmalNet Positive with Blake Emal6 Easy Steps To Create a Great LinkedIn ProfileNow is the time to start catching the wave of professional networking online, and there is no better place to do so than LinkedIn. But the simple fact of having a profile is not enough. You need to transform your account into a lead gen and recruiting machine. What determines LinkedIn profile strength? Ultimately, the impact of your LinkedIn account comes down to 6 simple, yet essential, elements: Headshot Banner Image Headline Summary Endorsements Experience --- Support this podcast: https://podcasters.spotify.com/pod/show/net-positive/support2018-07-1012 minNet Positive with Blake EmalNet Positive with Blake EmalHow to Choose Keywords without Any ToolsWhat on earth is a keyword? And how am I supposed to choose good ones if I'm a total noob to SEO? In this episode, I give you a method for finding and selecting keywords that will crush it online, without having to learn to use any new online tools. Remember to subscribe to the show on iTunes or wherever you get your podcasts. --- Support this podcast: https://podcasters.spotify.com/pod/show/net-positive/support2018-07-0209 minNet Positive with Blake EmalNet Positive with Blake EmalHow to Build a Following on InstagramOver the past 2 months, I have used my personal Instagram as a guinea pig to find out what works and doesn't on the app in terms of gaining a bigger following. Here is what I've found so far: 1. What not to do: - Follow/Unfollow - Buy followers - Misuse hashtags - Post random content - set up automatic DMs - set up automatic comments and likes - post at random times 2. What to do: - Post at the right times according to cold-hard data - Follow only people in your niche - Using the right hashtags (100K-500K posts) ...2018-06-2921 minNet Positive with Blake EmalNet Positive with Blake EmalBecoming a LinkedIn Zealot & Storyteller with Jacob LebovitsWant to start crushing it on LinkedIn? Take some tips from one of the best content creators on the professional network, Jacob Lebovits. --- Support this podcast: https://podcasters.spotify.com/pod/show/net-positive/support2018-06-2831 minNet Positive with Blake EmalNet Positive with Blake EmalHow to Get Featured on Men's Health (or other big publications) w/ Jordan ParisToday, I speak with Jordan Paris, Author of Growth Mindset University and owner of Paris Web Design. We cover everything from what makes great web design, to common design flaws and mistakes, and even how to get featured in big publications, like Men's Health. Get Jordan's book on Amazon or at https://growth-mindset-book.com/ Also check out Jordan's blog at https://jordanparishealth.com/ Make sure to subscribe to the podcast AS WELL AS the YouTube channel at https://youtube.com/c/BlakeEmal/sub_confirmation=1 --- Support this podcast: https://podcasters.spotify.com/pod/show/net-positive/support2018-06-2527 minNet Positive with Blake EmalNet Positive with Blake EmalHow-To: IGTV (Instagram TV) and Why You MUST Create VideosIGTV is Instagram's brand new app and integration that allows you to upload long-form video content! This will answer questions, such as: - What is IGTV? - How Does it Work? - Why Is It Different than Instagram? - And more will be explained! This is huge news for all creators, whether on Instagram vs YouTube vs Snapchat, or elsewhere. IGTV has the potential to change the way personal video is consumed. You can create a one hour Instagram video! This is an Instagram update you won't want to miss. Directly from the Instagram Blog: "IGTV is different in a...2018-06-2209 minNet Positive with Blake EmalNet Positive with Blake EmalGetting More Customers from your Website with Carol J. DunlopOn today's episode, I speak with Carol J. Dunlop, author of "UN-Market Your Business: 10 Ways for Savvy Entrepreneurs to Stand Out, Stop Struggling, and Start Profiting". We discuss the ins and outs of what makes a great website, as well as how to get more customers from your online presence. This is a great show for small business owners who are looking for tips from an industry pro. Carol has been in web design and marketing for more than 20 years, and has seen it all. Here is the website for the freebie: http://csicorporation.com/7-strategies/ Without further ado, please...2018-06-2024 minNet Positive with Blake EmalNet Positive with Blake EmalHow to Make Way More $$$ on your Website with CROIf you have traffic coming in to your website, but the sales just aren't reflecting any success, you need to try out some CRO tips. Lucky for you, I have a bunch right here in this episode. CRO (Conversion Rate Optimization) is highly important, and often overlooked. It basically deals with all elements of your website that are trying to get users to buy your product or service. How well is your website set up to succeed? --- Support this podcast: https://podcasters.spotify.com/pod/show/net-positive/support2018-06-1812 minNet Positive with Blake EmalNet Positive with Blake Emal8 Social Media Engagement Tips: Explode Your Likes & CommentsLooking for insanely actionable social media engagement advice? Here are 8 tips that will explode the amount of likes, comments, and shares you receive. Tips include: - Ask them to like, share, or comment on your content - Always respond to any comment you get on any platform - Use clickbait the right way! - And more! If you haven't already subscribed to this podcast, don't miss out on any more actionable tips! Go to --- bit.ly/subscribe-to-sparketing --- --- Support this podcast: https://podcasters.spotify.com/pod/show/net-positive/support2018-06-1320 minNet Positive with Blake EmalNet Positive with Blake EmalHow to Make Money Off of Your Hobbies and Passions through Social MediaThere is so much opportunity out there for you to take your idea from an interest to a money-making machine. Here are my expert tips based on my own personal experience. Get started on your journey today! --- Support this podcast: https://podcasters.spotify.com/pod/show/net-positive/support2018-06-1115 minNet Positive with Blake EmalNet Positive with Blake EmalWhat is Email Marketing and How Do I Get Started?Do you use email marketing for your business? Well if you don't, or need a primer, take a listen here. --- Support this podcast: https://podcasters.spotify.com/pod/show/net-positive/support2018-06-0713 minNet Positive with Blake EmalNet Positive with Blake EmalHow Can Social Media Marketing Really Help My Business?What is SMM? How can I make it work for my business or brand? What platform(s) should I use and which should I avoid? Get the answers to these questions and more, right here. --- Support this podcast: https://podcasters.spotify.com/pod/show/net-positive/support2018-06-0611 minNet Positive with Blake EmalNet Positive with Blake EmalPro's Guide to the Best Free Marketing Tools for Your BizA Pro's Guide to the Best Free Online Marketing Tools for Your Small Biz or Brand Getting better keyword ideas: UberSuggest neilpatel.com/ubersuggest Website SEO Analysis: Neil Patel's SEO Analysis neilpatel.com/seo-analyzer/ Collecting Emails: SUMO https://sumo.com/ Email Marketing and Automation: Mailchimp.com Finding viral content to post: Google Trends trends.google.com & Buzzsumo buzzsumo.com Finding what your customers want to know: Quora.com Getting your ideal leads: Hunter Hunter.io --- Support this podcast: https://podcasters.spotify.com/pod/show/net-positive/support2018-06-0407 minNet Positive with Blake EmalNet Positive with Blake EmalHow can I learn how to make money in online marketing?Want to learn how to make money in online marketing? This episode explains the tools and resources you need to succeed, as well as winning marketing methodologies that will drive success to your online presence. --- Support this podcast: https://podcasters.spotify.com/pod/show/net-positive/support2018-06-0110 minNet Positive with Blake EmalNet Positive with Blake EmalHow to Start a Blog (for free and for businesses)Need to start blogging? I have some tips for you based off 5 years of experience. --- Support this podcast: https://podcasters.spotify.com/pod/show/net-positive/support2018-05-3012 minNet Positive with Blake EmalNet Positive with Blake EmalThe Most Impactful Digital Marketing Tactics to ImplementLooking for quick wins and the most important things you could start out doing in digital marketing? I’ve got you covered. --- Support this podcast: https://podcasters.spotify.com/pod/show/net-positive/support2018-05-2814 minNet Positive with Blake EmalNet Positive with Blake EmalUncovering Digital Marketing Trends for 2018 and Beyond- SEO: Writing and making media more human. In an age of automation, the key trend for 2018 is true engagement between human beings. If you can master this, you can master Google in 2018. - Content Marketing: Creating native video for each platform and engaging directly with your audience. The big trend here is going for a smaller, high quality audience. This opposes thoughts in the past of getting as many people in front of your content as possible. Instead, relationships with the right people and promote to them. - Voice Marketing: Perhaps the biggest trend of the past year that will...2018-05-2515 minNet Positive with Blake EmalNet Positive with Blake EmalIs Digital the New Marketing?This episode talks about why digital marketing is (and isn't) just marketing. Subscribe to the podcast and to the YouTube channel for free online marketing lessons. https://www.youtube.com/c/BlakeEmal?sub_confirmation=1 --- Support this podcast: https://podcasters.spotify.com/pod/show/net-positive/support2018-05-2309 minNet Positive with Blake EmalNet Positive with Blake EmalIntro to Sparketing: Learn Digital Marketing for Free!Sparketing is where people like you turn to learn digital marketing from start to finish, all for FREE! This podcast is all about teaching you highly actionable online marketing principles for growing your business or brand. If that sounds like something that could provide value to you, your brand, and your business, then make sure to join me by subscribing! www.youtube.com/channel/UC30CwNPeH8jipPh3MyDmydg --- Support this podcast: https://podcasters.spotify.com/pod/show/net-positive/support2018-05-2205 minNet Positive with Blake EmalNet Positive with Blake EmalHow to Start Working from Home in 2018 (and How to Crush It)The #1 question I get from people considering a switch to freelance work or starting their own business is: What is it like working from home? If you are considering a similar change in your life, you may be wondering: - Is working from home easier or harder? - Won't I get distracted all the time? - How do I remain focused on my work? - How do I set up a productive home office? I will answer all of these questions and more right here, right now. --- Support this podcast: https://podcasters.spotify.com/pod/show/net-positive/support2018-05-1620 minNet Positive with Blake EmalNet Positive with Blake Emal6 Things You Need to Crush It As a SolopreneurGo out there and crush it as a solopreneur with these 6 actionable tips: 1. Play to your passions, not just your strengths 2. Narrow down your niche that makes you stand out like a unicorn in a sea of donkeys (Larry Kim) 3. Find likeminded people on social media and cater to them, not to the masses 4. Be authentically YOU, 100% of the time. People don't like boring pretenders, and if you get mocked for being you then hey: you've still got their attention 5. Make mistakes every single day. Just don't make the same ones tomorrow. 6. Ask for what you are worth based on...2018-05-1409 minNet Positive with Blake EmalNet Positive with Blake Emal5 Tips for Turning Your Website into a Money-Making MachineDo you have a website? Of course you do. You're listening to this episode, after all! Here are 5 great tips on conversion optimization for your website. You will learn the importance of: - Goals - Great content - Meaningful design - Starting a blog - Using videos to engage --- Support this podcast: https://podcasters.spotify.com/pod/show/net-positive/support2018-05-1207 minNet Positive with Blake EmalNet Positive with Blake EmalWhy Your Competitors Are Beating You & How to Stop ItYou may have noticed your competitors beating you at your own game. The question must then be asked: are you playing the wrong game? --- Support this podcast: https://podcasters.spotify.com/pod/show/net-positive/support2018-05-0807 minNet Positive with Blake EmalNet Positive with Blake EmalPodcasting 101: How to Start, Build, and SucceedIt took me 25 years to realize that I thoroughly enjoyed sitting in an empty room, talking to myself. No, I’m not insane. I’m the next closest thing: an avid podcaster. I wish it hadn’t taken me so long to find the right medium for capturing my voice and telling the stories I actually care about telling. I know that you might be thinking podcasts are sort of boring. You are dead wrong. --- Support this podcast: https://podcasters.spotify.com/pod/show/net-positive/support2018-05-0440 minNet Positive with Blake EmalNet Positive with Blake EmalGet Sales Booming by Niching Down and Making a NestThe word "niche" in French means to make a nest. This is what niches should be for our business: a safe zone carefully constructed for us from which we never deviate. Niching down is the single most effective strategy for increasing sales and improving morale in your business. --- Support this podcast: https://podcasters.spotify.com/pod/show/net-positive/support2018-04-2805 minNet Positive with Blake EmalNet Positive with Blake EmalGrow Your Social Media w/ 6 Insanely Actionable TipsHere are 6 tips to make your social media approach far more productive: 1. Identify the platforms that work for your brand or business 2. Know your goal for each platform and write it down in a permanent place. Sticky notes! 3. Create a posting schedule and content calendar 4. Try to spend an hour per day per platform engaging with your audience 5. If you must market, avoid AdWords and stick with Facebook ads 6. Don't forget that your audience is already bigger than you think --- Support this podcast: https://podcasters.spotify.com/pod/show/net-positive/support2018-04-2811 minNet Positive with Blake EmalNet Positive with Blake EmalSelf-Love, Trials, & Overcoming w/ the Amazing Faith MeyersFaith is basically my new hero. She has been through so much, but listen to the power and poise with which she speaks. Trials do not need to define us in any way other than by showing our strength to overcome. --- Support this podcast: https://podcasters.spotify.com/pod/show/net-positive/support2018-04-2611 minNet Positive with Blake EmalNet Positive with Blake EmalFinding what makes your heart sing & chasing it 😍What makes your heart sing? How can you be or become a better self-starter? Hint: You are already doing a great job, not just tweak it. --- Support this podcast: https://podcasters.spotify.com/pod/show/net-positive/support2018-04-2608 minNet Positive with Blake EmalNet Positive with Blake EmalHow to Do Onsite Optimizations and Change Your Pages ForeverYour website will thank you later. --- Support this podcast: https://podcasters.spotify.com/pod/show/net-positive/support2018-04-2305 minNet Positive with Blake EmalNet Positive with Blake EmalWhy Your Business Will Fail Without Digital MarketingYour business cannot succeed without it. Take your competitive advantage and run with it. --- Support this podcast: https://podcasters.spotify.com/pod/show/net-positive/support2018-04-2004 minNet Positive with Blake EmalNet Positive with Blake EmalWhat agencies won't tell you about SEOWhat is SEO? What are agencies not telling you about it? I will give you a couple of actionable tips to avoid the agency. --- Support this podcast: https://podcasters.spotify.com/pod/show/net-positive/support2018-04-1907 minNet Positive with Blake EmalNet Positive with Blake EmalThe free digital marketing tools you will need to succeed on your ownTOOLS FOR MEASURING SUCCESS Google Analytics Google Search Console TOOLS FOR KEYWORD RESEARCH Google Keyword Planner Reddit Wikipedia Google Trends Twitter Competitor websites TOOLS FOR SOCIAL MEDIA Facebook Twitter LinkedIn Pinterest Snapchat YouTube Instagram Pocket Buffer TOOLS FOR AUTOMATION IFTTT Buffer TOOLS FOR DESIGN Canva Unsplash TOOLS FOR YOUR WEBSITE Wordpress Grammarly Yoast SEO plugin Google pagespeed insights TOOLS FOR EMAIL MARKETING Mailchimp TOOLS FOR PPC Google AdWords Facebook Ads Manager --- Support this podcast: https://podcasters.spotify.com/pod/show/net-positive/support2018-04-1814 minNet Positive with Blake EmalNet Positive with Blake EmalWhat Are the Different Categories of Digital Marketing?Today we go through the seven (7) categories of digital marketing that you will become a master at in the coming weeks. They are as follows: Search engine optimization Search engine marketing Content marketing Social Media Marketing Pay-per-click advertising Affiliate marketing Email marketing --- Support this podcast: https://podcasters.spotify.com/pod/show/net-positive/support2018-04-1804 minNet Positive with Blake EmalNet Positive with Blake EmalHow Do Search Engines Work?Let's build on our foundations and learn about search engines. --- Support this podcast: https://podcasters.spotify.com/pod/show/net-positive/support2018-04-1604 minNet Positive with Blake EmalNet Positive with Blake EmalThe Basics of Digital Marketing: Building a FoundationBefore you learn the deep details of digital marketing, you need a base upon which to build. Let's start there. --- Support this podcast: https://podcasters.spotify.com/pod/show/net-positive/support2018-04-1602 min