Shows
The Last Thing I SawEp. 349: Toronto 2025: Edo Choi on The Christophers, Wavelengths, The Currents, Two Pianos, Nouvelle Vague, plus TunerEp. 349: Toronto 2025: Edo Choi on The Christophers, Wavelengths, The Currents, Two Pianos, Nouvelle Vague, plus Tuner
Welcome to The Last Thing I Saw, with your host, Nicolas Rapold. The 50th edition of the Toronto International Film Festival had far too many movies for a single episode, and so I’m happy to talk through more titles with Edo Choi, film programmer at Metrograph. Among the films discussed are The Christophers (directed by Steven Soderbergh), Two Pianos (Arnaud Desplechin), The Currents (Milagros Mumenthaler), Nouvelle Vague (Richard Linklater), Tuner (Daniel Roher), and a few highlights from the Wavelengths section: Morgenkreis (Basma al-Sharif), CO...
2025-09-1639 min
Marketing Without RulesMWR #10 - Navigating Ads and Acquisition Channels for Success w/Blake SnodgrassIn this episode of the 'Marketing Without Rules' podcast, host Lewis Vandervalk and guest Blake Snodgrass delve into the nuances of effective marketing strategies for businesses. They emphasize the importance of thinking outside the box and taking control of your lead generation rather than relying solely on lead providers.
Blake, a seasoned agency consultant with over a decade of experience in digital marketing, shares his journey from ministry to entrepreneurship and highlights best practices for choosing a reliable marketing agency, as well as common pitfalls to avoid. They discuss the long-term benefits of SEO versus the immediate r...
2025-02-0452 min
Heavy Bored#70 Parenthood Poems (preview)Andrew Wittstadt reads and interprets several poems about parenthood and children. Including poems by W.B. Yeats, Philip Larkin, Gwendolyn Brooks, William Blake, and W.D. Snodgrass.This be the Verse by Philip LarkinInfant Joy by William BlakeA Prayer for my Daughter by W. B. YeatsLife for my child is simple, and is good. by Gwendolyn BrooksHeart’s Needle by W. D. SnodgrassRecorded 9/18/2024*LINKS* *Buy the Books*Phi...
2024-09-3007 min
Click Learn More#16 - Triple Your Client Value with These Onboarding TipsToday I'll show you how a strategic onboarding process can drastically increase a client's lifetime value for your agency. I explain how thorough and interactive onboarding eliminates buyer's remorse and strengthens client retention, potentially boosting lifetime values to six figures. Through a detailed walkthrough of our successful onboarding steps, I demonstrate how to effectively manage client expectations from the sales call to the onboarding call, ensuring all necessary information is gathered promptly to kickstart client campaigns without delays. This is essential viewing for agency owners looking to refine their client onboarding experience and maximize business growth.
🚀 Free $22,000+ Digital Marketing Con...
2024-04-2910 minClick Learn More#15 - Top Coaching Tips to Better Your Business MindsetIn this clip from a recent coaching call, I share invaluable insights from my 12 years of experience on how the right mindset and commitment can transform your business and personal life. We delve into the dangers of short-term thinking and the power of aligning your subconscious with your conscious goals through simple daily practices. I emphasize the importance of fully committing to your objectives, selecting the right niche, and mastering client acquisition over merely technical skills. The episode is a dive into making strategic decisions, from nurturing the right mindset to optimizing sales processes and team expansion, all aimed...
2024-04-2212 minClick Learn More#14 - 7 Proven Sales Tactics for Creatives & MarketersIn this episode, I share seven practical tips for digital marketers, agency owners, freelancers, and creative professionals who find sales challenging. I delve into the importance of understanding your Total Addressable Market (TAM), the benefits of low-pressure conversations, and the necessity of using a sales script. I emphasize the value of role-playing, doing the reps, engaging in call reviews, and always keeping the client's goals in mind. By applying these strategies, you can enhance your sales skills, overcome anxieties, and secure more high-ticket clients for your business. Whether you're new to sales or looking to refine your approach, these...
2024-04-1509 minClick Learn More#13 - Debunking 5 Common Agency Growth MythsIn this episode, I tackle five pervasive myths that often mislead agency owners and online business entrepreneurs. I aim to set the record straight on what constitutes success, how to approach prospecting, the role of software tools, the impact of niche selection, and the misconception that you must reach seven-figure revenues to be successful. Join me as I delve into these topics, offering practical advice and actionable tips for entrepreneurs looking to smartly and sustainably grow their businesses.
5 Myths Covered:
Myth 1: You need to spend 90 percent of your time prospecting - 00:00
2024-04-0809 minClick Learn More#12 - The ONE Skill Agency Owners NeedIn this episode, I delve into the pivotal skill that transforms marketing agency owners from struggling operators into thriving entrepreneurs. Drawing from my extensive experience with over 1200 agency owners, I uncover that while many are masters of SEO, ad campaigns, and other technical skills, these alone don't equate to successful agency ownership. Instead, I reveal that the capability to generate leads and appointments for one's own agency is a game-changer. This skill addresses the core challenges of opportunity creation, conversion, and operational efficiency, propelling agencies toward scalable growth. Join me as I dissect the common misconceptions about necessary skills...
2024-04-0106 minClick Learn More#11 - Comparing the Agency Model to the Coaching ModelIn this video, I delve into the intricate marketing world, comparing the agency and consulting models. I explore what scaling a business entails, outline each model's prerequisites, and weigh their advantages and disadvantages. I aim to empower you with the knowledge to make an informed decision that aligns with your goals, emphasizing the critical role of experience, credibility, and personal fulfillment in your choice. Whether you're leaning towards an agency or consulting, understanding the impact on your long-term success and satisfaction is crucial.
Struggling to get clients? Grab the $39 Agency Sales Mastery training: https...
2024-03-2518 minClick Learn More#10 - 5 Hacks for Selling SEOIn this episode, I discuss five effective hacks for selling SEO. I explain the importance of not relying on lead-selling platforms but instead investing in building your own marketing channel through SEO and advertising. I also emphasize the significance of a hybrid approach that combines paid ads and SEO for long-term growth. I provide insights on SEO pricing, the value of being on the first page of Google, and the benefits of bundling website build and SEO services. Overall, this episode provides valuable strategies and tips to help businesses succeed in selling SEO services.
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2024-03-1815 minClick Learn More#9 - How We Hit $100,000+ Each Month: 3 Funnel TypesIn this episode, I dive into the three types of marketing funnels that have been game-changers for our consultancy, driving us to over $100,000 per month in revenue. From the classic Video Sales Letter (VSL) funnel, which is all about generating high-quality leads and bookings, to the innovative Case Study funnel, outperforming everything else by offering valuable resources for immediate lead generation. I introduce the Self-Liquidating Offer (SLO) funnel, a new strategy already showing promising results by covering its marketing costs while pulling in an impressive number of leads. Join me as I break down the purpose, pros, cons, and...
2024-02-1911 minClick Learn More#8 - The Top 5 Discovery Call Questions You Should Be Asking Your ClientsWelcome back! Today, I'm delving into the top five discovery call questions you should ask that are crucial for client acquisition in agency businesses. I share my experiences and strategies in conducting effective discovery calls, focusing on understanding a client's pain points and business goals. We explore various questions, from background inquiries to pain, solution, and opportunity cost questions, aiming to deeply understand the client's needs. This approach is designed to aid in crafting tailored solutions, thereby enhancing the chances of successfully closing deals and fostering client relationships.
Questions discussed:
00:01:22 - Background...
2024-02-1212 minClick Learn More#2 - 5 Proven Ways to Drastically Increase Your Appointment Booking Show RatesDo you struggle with prospects booking calls with your agency and then not showing up? Having a high no-show rate can severely impact your marketing's return on investment.
In this video, I share the 5 most important tactics I've used to increase show rates from 40-50% to over 80% consistently.
Implementing even the first few strategies can boost your show rates quite a bit. But perfecting that front-end marketing and targeting the right buyers will take your appointments and sales to the next level.
Chapters:
00:00:00 - Introduction...
2024-02-0515 minClick Learn More#3 - How I Hit 7 Figures In Under 12 Mo. With The 1-1-1 Model (AND How To Expand To 3-3-3)Are you struggling to scale your business effectively and feeling stuck with limited growth options?
Do you find it difficult to choose the most effective acquisition channel that aligns with your business goals and audience?
In this video, I'll share the secrets of my journey, transforming businesses using the simple yet powerful 1-1-1 framework - one offer, one client avatar, and one client acquisition channel. Join me as I explain how this focused approach can lead to rapid growth and how to evolve into the 3-3-3 model...
2024-02-0514 minClick Learn More#4 - The Exact SMMA Sales Call Script I Used to Hit 7-FiguresAre you struggling to make effective sales calls? Wondering how to increase your close rate?
In this episode, I share my expertise on the art of conducting successful sales calls. I'll guide you through my entire sales call process, highlighting the critical decision between opting for a one-call or two-call close strategy. It's all about having an open and genuine conversation to figure out if there's a good fit between both parties. I cover every aspect of a sales call, from building rapport and discovery to managing transitions, pitching effectively, checking the temperature, handling...
2024-02-0515 minClick Learn More#5 - 6 Pillars To Build A SELLABLE AgencyIn this video, I discuss the essential strategies for building a sustainable and automated marketing agency that is ideal for attracting potential buyers. Even if you, as an agency owner, don't plan on selling, I emphasize the importance of developing your agency as if that were your end goal. I detail the six key pillars necessary for this transformation (listed below), which are crucial in making an agency appealing for acquisition and ensuring its smooth operation without the owner's direct involvement.
Chapters (Key Pillars):
00:01:00 - Proven Niche Offer and Pricing
00:01:47...
2024-02-0509 minClick Learn More#6 - My Seven-Step Morning Routine for Seven-Figure SuccessIn this episode, I dive into my seven-step morning routine that's been a key component of building my business. It's not about hyped-up activities like cold plunges or extensive meditation but consistency in small, impactful tasks. I start with daily reading and accountability posting, followed by gratitude journaling and reviewing my morning codex, which grounds me in my identity and values. I emphasize the importance of knowing your numbers, including checking emails, Slack messages, and sales tracking. Additionally, I do a daily expense report to stay in tune with my business's finances. Finally, I organized my task sheet to...
2024-02-0512 minClick Learn More#7 - My Top Strategies for Massive Agency GrowthIn this episode, I delve into the different revenue stages of agency growth, detailing strategies for each stage, from starting up to scaling to over a million dollars in annual revenue. I kick off by discussing agencies earning below $10k per month, emphasizing the importance of understanding your service, finding fulfillment partners, and the criticality of daily conversations with potential clients. For those in the $10k to $30k range, I shift focus to building client acquisition systems and hiring an account manager. I then progress to strategies for agencies earning $30k to $80k per month, highlighting the need to...
2024-02-0514 minClick Learn More#1 - 3 MUST-Know Agency Sales Metrics To Scale RapidlyAre you struggling to scale your agency or consultancy with paid ads? Unsure which metrics to focus on amidst all the noise? I break down the key stats in this episode beyond vanity metrics like leads and bookings.
I categorize metrics into three buckets - vanity, hero, and "ghost" metrics. Vanity metrics like revenue mean nothing without the full profitability picture. Hero metrics like cost per qualified lead and lifetime value are real drivers of growth. Overlooked "ghost" metrics have additional unseen impacts on your business.
Learn exactly which...
2024-02-0216 min
The Talking Poem PodcastRebecca Morgan Frank on Louise Glück's "Snowdrops"I talk with poet, editor, teacher, et. al. Rebecca Morgan Frank (Oh You Robot Saints!; Memorious) about Louise Glück's poem "Snowdrops" from her 1992 Pulitzer Prize-winning collection The Wild Iris. Then we play a game called "Oh, You Robots Ain't S." Bonus: I forget the word "grammatical" exists, and Morgan shares a great Allen Ginsberg story.Also referenced: "charity supergroup" The Rock Bottom Remainders; Grace Cavalieri's interview with Louise Glück; James Wright's "Saint Judas" and "A Blessing"; Allen Ginsberg's "Howl" and William Blake's "The Lamb"; W.D. Snodgrass' De/Compositions; Michael Robbins' review of Glück's Poe...
2023-11-1036 min
Close Calls PodcastNeil, Blake, & the Tuba DoctorSend us a textWhoa, this week's episode has some classic father/son drama, the high cost of being rich, and Kevin & Lizzy get a song stuck in their head but they need your help figuring out its name. To tell us your story, call us at 470-NOT-DEAD, or email us at closecallspodcast@gmail.com. Follow us on Instagram and TikTok @closecallspodcast, and subscribe to our Patreon at patreon.com/closecallspodcast - Special thanks to Jake Crown and Alex Burton of FiveStar Jingles (@catsongs) for the theme song, and Tyler Snodgrass (@tyler_snod) for the art!...
2022-11-2255 min
Blake Street BanterEp 32 - interview with Jon Snodgrass, banter topics include Tank or not? Tapia, Daza, Gomber, and BRodThroughout the episode we keep you updated with the Nuggets game from Thursday, June 3. First topic of discussion, (2:00) To Tank or Not, as a fan? We share our feelings as fans of what we think of a tank season and why or why not are we doing it? (6:03)"Is Tapia good or not" and how it is important to let the kids play to see what we have, i.e. McMahon. (18:25) Daza is Dazalling, are you buying or selling? (20:00) The end of banter is a hodgepodge or topics from gongs for Dom Nunez, BRod hitting struggles, Gomber nickname ideas, and...
2021-06-071h 22The Last Thing I SawEpisode 40: Close to Home on Criterion + The Future of Streaming with Chris Wells and Nellie KillianStreaming is a subject that’s often left weirdly opaque, but this week’s guests bring industry insights that are illuminating and informative. The starting point is a new series on the Criterion Channel called Close to Home in which filmmakers drew inspiration from their own homes and everyday lives, from Martin Scorsese to Maya Deren to Blake Edwards to Chantal Akerman. It was co-programmed by Nellie Killian, programmer at Screen Slate, and Chris Wells, who works at MUBI in distribution. They discuss what’s different about programming for streaming, and the specific challenges and opportunities posed by the past year’s...
2021-04-181h 28
HECHOEP18 - Blake Snodgrass - Put me in coach, I'm ready to generate leads!Welcome to Episode 18 of the Hecho Corpus Christi Podcast! Blake Snodgrass is a local digital marketing whiz and coach. He mastered the agency side of the business, including creating and deploying a $1,000,000 ClickFunnels marketing funnel, and recently launched a coaching practice to coach those interested in starting their own digital marketing agencies. Blake walks us through his journey from graphics designer at his church to coaching more than 800 individuals in his Automatic Agency program. As he says about his business, he's the bill that pays the bills. Visit automatic-agency.com to learn more! Thank you to our infrastructure partners...
2020-12-2358 min
Aggressively Average PodcastEp. 19 Matty Z Has Amazing ShouldersBlake, The Human Torch, and Matty Z are joined by Pennsylvania comedian Tyler Snodgrass that you can find on Facebook at Snotty Comedy.If We're Thinking We're Drinking (2:05)Lebron is backOhio constructionWhere is technology headedAliensAsk The...
2020-09-271h 16
Touchdowns and TangentsStop Raven About Snodgrass Eskimos in Nebraska BroAffiliates: Good News Radio, Good News Sports, X-Squad Affiliates & Full Press Coverage. #LetsTalkAboutItGoodell says he wishes he would’ve listened to Kaep earlier. He then apologized.NFL teams cancel practices across the league in response to Kenosha police attempted murder and paralysis of Jacob Blake, a father of three breaking up a fight between two women on his kid’s birthday. Uprising started and 17-year old white supremacist Kyle Rittenhouse murdered two people, shot others and walked by the police with illegal possession of a rifle across state lines in Kenosha, Wisconsin. NBA postponed all thei...
2020-08-291h 38
Marveling at Marvel's MarvelsThor (Jane Foster)The Odinson is not the only one to wield Mjolnir and take the name "Thor"- this week, we proudly present the story of Jane Foster! From her comic origins as Dr. Blake's nurse through her recent turn as the god of thunder, we think you'll enjoy this epic tale!
2019-09-181h 01
Enterprising IndividualsSeason 3, Episode 14: “The Way of the Warrior” (DS9) with Dr. Una McCormackSharpen your bat'leth and pour yourself a tall glass of prune juice as we walk "The Way of the Warrior"!New York Times bestselling author and lecturer Dr. Una McCormack joins the show this week as we examine an episode of Star Trek: Deep Space Nine that opens a new chapter of the "Russian novel" that is Trek's most complicated series. The Klingons, spoiling for a fight with the Dominion, have barged their way onto the station and into Bajoran space, and Lt. Commander Worf is dispatched to assess the worsening situation in the sector. But when a...
2018-08-151h 04