Shows
Grown OnHow to Build a SaaS Brand Without VC Funding | Joseph LeeIn this episode, Joseph Lee shares how he built one of the fastest-growing SaaS companies in a market where everyone keeps saying SaaS is dead. From scrappy early-stage tactics to building a product-led growth engine, this conversation breaks down what actually works in modern B2B marketing and software growth.Host Caitlin O. Bigelow and Joseph dive into the playbooks Superdemo used to reach 200,000+ users with a lean team. Including manually creating demos for dream customers, using programmatic SEO, building free tools with zero signup friction, and turning YouTube...
2026-05-1932 min
Grown OnThe Distribution Engine Nobody Talks About | ft. Dave Gerhardt (Exit Five)What does it actually take to build a brand that people trust and follow today? In this episode, Dave Gerhardt shares his journey from working inside high growth companies to building Exit Five, a community-first business for modern marketers.The conversation explores entrepreneurship, content, and the shift happening in B2B marketing and SaaS marketing right now. We talk about the discipline required to show up consistently as a creator, why most companies struggle with workplace culture around content, and how LinkedIn growth can become a real engine for lead generation.
2026-05-0527 min
The GTM Playbook PodcastHow He Scaled to $400M ARR. And What He’s Building NextZain Jaffer scaled Vungle to $400M+ revenue and a $780M exit to Blackstone, then stepped away into investing before jumping back into the founder seat.Now, he’s building Blazel, an AI-native platform helping founders turn personal brand into pipeline as GTM shifts from brand-led to founder-led distribution.This episode breaks down what’s actually changed in GTM since his first company, why most content strategies fail, and how AI is enabling a new category of “services as software.”You’ll learn how to systemise influence, where human judgment still matters, and how to build a...
2026-04-281h 07
Grown OnYour Content Strategy is Broken | Here's WhyIf your content marketing strategy still depends on clicks, organic traffic, and SEO rankings, this episode will change how you think about all three.Amanda Natividad coined the term "zero click marketing" in 2022, built one of B2B marketing's most-read newsletters (60K subscribers, 40% open rate), earned a LinkedIn Top Voice badge, and is now Chief Evangelist at SparkToro, Rand Fishkin's audience research platform. Her content marketing strategy is built around one idea: create value where your audience already is, without asking them to click anywhere.
2026-04-2133 min
Grown OnHow Air Beat Apple at the Webbys With Zero Budget | Ariel Rubin on Brand Strategy in 2026Great marketing does not start with a brief. It starts with someone willing to look a little silly.Ariel Rubin is Head of Content at Air, the creative ops platform quietly becoming one of the most talked-about brands in B2B. Before Air, he was generating 96 million impressions on Twitter for a midwest gas station chain called Kum & Go. Not a typo.In this episode, Ari breaks down what actually makes brand marketing work in 2026. Not the playbook version. The real version, where the CEO calls you from Mumbai...
2026-04-0725 min
Grown OnWhy Being "Unprofessional" is the Ultimate Growth Hack | ft. Renée Shaw (tl;dv)Most B2B content is corporate theater. Renée Shaw blew it up with a glitter bomb.Renée Shaw is the head of Brand and Social at tl;dv, an AI meeting assistant, and arguably the funniest person posting on LinkedIn right now. With 8.5 to 9 million impressions last year and a quarterly KPI that once included getting a cease-and-desist letter, her approach to content is the direct opposite of what most marketing teams do.She schedules posts at 4am so she can turn her phone off before they go live. She once went to an...
2026-03-2436 min
Grown OnHow to Turn Data Into Stories | Ft. Peter Walker | CartaIn this episode of Grown On, Caitlin Bigelow sits down with Peter Walker, the Head of Insights at Carta. Peter has built a formidable content engine that generated a staggering 28 million organic impressions on LinkedIn last year alone an organic reach equivalent to over $840,000 in paid media spend.But the true value of Peter's strategy goes beyond just eyeballs. By leveraging Carta’s proprietary data on 60,000+ startups, he has created a "privileged data set" that founders, VCs, and board members use as a source of truth for fundraising and compensation benchmarks.Caitlin and Peter break do...
2026-03-1042 min
The Mateo Hernandez Podcast26: Unleashing Market Strategy Power on Social NetworksIn this episode, host Mateo Hernandez sits down with Caitlin O. Bigelow, CMO of Blazel, the AI-powered marketing platform that's revolutionizing how executives build their online presence. With Blazel hitting $10M ARR by leveraging LinkedIn for authentic content creation, Caitlin shares her insider playbook on turning founders into industry thought leaders.Dive into practical insights on:- Growing Your Audience: How to use AI-assisted content to consistently post high-quality material that resonates, drawing from Caitlin's experience scaling Blazel's reach and her own 8,000+ followers on LinkedIn.- Building Trust: Strategies for...
2026-03-0347 min
Grown OnBad Storytelling Kills Startups ft. Olivia O'Sullivan (Forum Ventures)Bad storytelling is killing startups. And most founders don't realize it's happening to them.In this episode, Olivia O'Sullivan, General Partner at Forum Ventures, breaks down why the ability to tell a compelling story is the single most underestimated skill a founder can have. Not just for pitching investors. For hiring talent away from Google. For converting your first customers. For building a company people actually want to be part of.Olivia took Forum Ventures from zero inbound deal flow to over 6,000 founder pitch submissions per year. Not through...
2026-02-1940 min
Grown OnHow to Build a $1.2M Pipeline in 6 Weeks Using LinkedIn with Josh LowmanIn this episode of Grown On, Caitlin Bigelow sits down with Josh Lowman, owner of a San Francisco marketing agency, to break down how LinkedIn can become a predictable inbound channel, specially when your real buyers (VPs, C-suite) rarely “like” or comment, but are absolutely watching.Josh shares the practical mechanics behind lead magnets (what they are, why they matter, and how they help you build an audience you control), plus the deeper layer most people miss: positioning, and showing up with the right voice/energy so your posts don’t read like forced marketing.
2026-01-2840 min
From the Hawk's Nest PodcastJane Blazel Loos ’96In this episode, we catch up with QU alumna Jane Loos, who has spent the last 20 years in pharmaceuticals and medical devices. Loos is currently the director of education for DePuy Synthes. Before coming to DePuy, Loos worked for 12 years at Johnson and Johnson in training and sales.
2022-01-3022 min
The ADhd ShowThe Adhd Show Ep 73 - Meet the FockersEpisode 73
This week the guys talk about their weekend. Ardell meets the fam, Huve attends Blazel’s brunch and Carter over paid for margaritas. The Mayweather vs Paul fight. Would you fight Floyd for 8 rounds for $20 Million? NBA playoffs. The Migos dropped their best work of art! The latest Hip hop & Rap music releases🔥. Simon Biles is unstoppable! Trina vs. Eve Verzus Battle. Is the Rap Game a cancer and why are new wave rappers don’t respect the oldest rappers. Why do you think women choose to be single mothers and learning your partners love language. Healing from previous traumas...
2021-07-022h 10
The ADhd ShowThe ADhd Show Ep 67 - What We Missed? Part 1This week the guys are back from a hiatus. Papi Carter celebrates his 32nd birthday in Puerto Rico with Huve & Sterl. The guys have taken a pledge to do some self-reflecting and to remain sober for the month of April. Light work for Huve since he prefers the “Petro” Outside is opening back up and the festivals are back in full swing. The hip hop world took a huge lost with the passing of DMX, BLACK ROB & SHOCK G. The iconic Verzus battle with The Isley Brothers & Earth Wind and Fine. US History fraud. Are women at your job off limi...
2021-05-072h 24
The ADhd ShowThe ADhd Show Ep 67 - What We Missed? Part 1This week the guys are back from a hiatus. Papi Carter celebrates his 32nd birthday in Puerto Rico with Huve & Sterl. The guys have taken a pledge to do some self-reflecting and to remain sober for the month of April. Light work for Huve since he prefers the “Petro” Outside is opening back up and the festivals are back in full swing. The hip hop world took a huge lost with the passing of DMX, BLACK ROB & SHOCK G. The iconic Verzus battle with The Isley Brothers & Earth Wind and Fine. US History fraud. Are women at your job off limi...
2021-05-072h 24
Big Mike and ChifeNFL Conference Championship Preview + Badger Football analysis with Tyler MaisThe fellas gather during Inauguration week to bring you the first Big Mike and Chife episode of 2021. The boys discuss topics around the NFL and preview conference championship Sunday. Benny Blazel and Daly AKA Benny squared join the show and give their takes on the retirement of Phillip Rivers and likely Drew Brees before the end of next season. James Harden is traded to the Nets, but how will a Brooklyn team flooded with talent fair playing a game with only one ball? Finally Tyler Mais joins us once again to look back on the Badger Football season and look...
2021-01-2257 min
Big Mike and ChifeBig Mike + Benjamin^2Chife takes the week off for his pop's birthday. Big Mike is joined by Benjamins Blazel and Daly to discuss the world of sports at an absurdly high level. The fellas get geared up for hoops season with college basketball and NBA talk despite grieving a 67-65 Badger loss to Marquette Friday night. Notre Dame has the Bens excited and more college football news followed by some quick-hit NFL topics.
2020-12-0539 min
“Dad, Can We Talk?”Episode 31: BlazelTo kick off Season 4, I sat down with my man Blazel and we talked about him losing his father at age 11, being a single father, balancing time, music, marijuana, and many other things.
2020-11-221h 11
Big Mike and ChifeGreg Gard Revenge Tour with Ben BlazelBig Mike is joined by a good friend of the podcast Benny Blazel this week (Not to be confused with Benny Daly) as they break down some week 10 NFL predictions. In college football, the fellas discuss the Big Notre Dame win over #1 Clemson, and their expectations of seeing Graham Mertz back on the field for Wisconsin against Michigan. With basketball right around the corner, we discuss some NBA hypotheticals and preview the Badger Basketball season and why Greg Gard might be on the hot seat.
2020-11-1444 min
The ADhd ShowThe ADhd Show Ep 49 - The Dirty MackThis week the fellas get together to discuss the art of dirty macking, Tory and Meg (again), and a couple of their verzuz topics. Listen, share, enjoy!
#keepitupsouth
I.G.
Ardell: @Chefboydad_
Carter: @wdcarter_
Huve: @huveguerrera
Sterl: @svjewell
Dubb: @bdubb_b3rd
35tune: Blazel (@blazeldoublem) - In My Zone
This is an Upsouth Collective production.
2020-09-281h 52
The ADhd ShowThe ADhd Show Ep 34 - The Legend Of L.A.We hope you find some joy in this episode. Here's to the legend that inspired a mentality, his daughter, and the passengers.
#MambaMentality
352une: One. Will & Blazel - Champagne Musik
https://www.youtube.com/watch?v=tQ9Hil6DgvQ
Email the show:
upsouthmedia@gmail.com (put adhd in the subject).
Follow us:
Instagram: www.instagram.com/upsouthcollective/
Facebook: www.facebook.com/upsouthcollective/
Twitter: twitter.com/upsouthco
2020-01-312h 02
Blue Ox Running Podcast | Eau Claire, WIEpisode #7 - Mike Blazel | Blue Ox Running PodcastMeet fellow Blue Ox Running HERD member Mike Blazel as we get into fall and talk about running with grief, our very first group run, our favorite running season, and Mike's first marathon buildup!
2019-09-1248 min
The ADhd ShowThe ADhd Show Ep 18 - No Interviews (w. Blazel & EminencePro)Email the show:
upsouthmedia@gmail.com (put tgl in the subject).
Follow us:
Instagram: https://www.instagram.com/upsouthcollective/
Facebook: https://www.facebook.com/upsouthcollective/
Twitter: https://twitter.com/upsouthco
2019-08-302h 41
Exceptional by Gainesville Music Association"Exceptional" by Gainesville Music Association - Blazel & LookitsNo.1Blazel and LookitsNo.1 take Gainesville Rap to Miami. See acast.com/privacy for privacy and opt-out information.
2018-07-1800 min
Exceptional by Gainesville Music Association"Exceptional" by Gainesville Music Association - Br3adgang BlazelBlazel speaks up about his personal life and opinions, his daily struggles, what keeps him going. Also available as podcast over most major platforms. See acast.com/privacy for privacy and opt-out information.
2018-05-2900 min