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A Product Market Fit Show | Startup Podcast for FoundersA Product Market Fit Show | Startup Podcast for Founders24 ways to get your first customers—based on real examples from the last 100 episodes.There are a few things harder when building startups than getting your first few customers. When you're on a standstill, getting momentum is incredibly hard. Going from zero to one takes an incredible amount of effort—you have absolutely no credibility, no proof points. So to help you out I went through 24 ways of getting your first customers using 24 different examples from this show. Why you should listen:Figure out how to land your first few customers. You are guaranteed to find at least one example that works for you.Ke...2024-12-2624 minSlice of Ad TechSlice of Ad TechErik Requidan & Justin Hansen (Media Tradecraft)On this episode of our podcast, we chat with Erik and Justin, co-founders of Media Tradecraft, a multi award-winning media services firm that specializes in bespoke digital advertising and monetization solutions for big media companies and large publishers.Tune in to hear about:Their founder journey and focus on running an operator-led businessHow Media Tradecraft approaches their customer's most pressing challengesThe top three challenges publishers face in 2024 (and how to think about them)How publishers can differentiate themselves in the market by looking inwardThe most overlooked revenue metrics to focus on to drive growth...2024-04-0340 minSlice of Ad TechSlice of Ad TechJared Siegal (Aditude)In our first episode of the year, we chat with Jared Siegal, Founder and CEO of Aditude, a leading cloud-based monetization platform that helps publishers reduce latency and improve yield, which completed its $15M Series A late last year.Tune in as Jared shares:His journey from Answers.com to leading a funded ad tech startupHow raising capital is changing Aditude's approach to the marketWhy he thinks Session RPM is the one metric to rule 'em allThe unique insight that led to the creation of their cloud wrapperThe need to be skeptical about winning bid prices...2024-02-0132 minSlice of Ad TechSlice of Ad TechBen Morrisroe (Publift)In our last episode for the year, we speak with Ben Morrisroe, Head of Growth at Publift—a Google Certified Publishing Partner and multi-award winning vendor whose technology powers over 500 websites and 4 billion monthly ad impressions globally.Tune in as Ben shares:A fun (yet cautionary) tale about overdressing in ad techWhat a typical work day looks like as Head of Growth @PubliftThe challenges that Publift is solving for media companiesWhy Publift partnered with Blockthrough to address ad-blockingGood and bad examples of utilizing first-party data in advertisingThe correlation between page speed, auction timeouts, and yieldChanges to Co...2023-12-1330 minSlice of Ad TechSlice of Ad TechRatko Vidakovic (AdProfs)In this episode, we speak with Ratko Vidakovic, Founder of AdProfs and author of the widely popular newsletter This Week in Ad Tech, which is read by over 12, 000 industry professionals, including key executives at companies like Google, Meta, Amazon, etc.Tune in as Ratko shares his thoughts on:The origin story of AdProfsThe lessons he learnt in the process of building AdProfsThe key challenges awaiting publishers in 2024 and beyondPrivacy regulations and their impact on UXThe winners and losers of the Retail Media waveTrade-offs between sustainability and monetizationIf (and how) certain ad-blockers are better than others2023-09-2629 minA Product Market Fit Show | Startup Podcast for FoundersA Product Market Fit Show | Startup Podcast for FoundersMarty Krátký-Katz, Founder of Blockthrough (Bootstrapped to ~$100M exit) | How Never Giving Up Leads to Product Market FitMarty (CEO of Blockthrough) is the definition of a “Founder Cockroach”—he can’t be killed. In this episode, he shares how after 12 years and 2 failed start-ups, he sold his company for nearly $100M.I've known Marty since my very first startup days. In 2013, we started our startups at the same time. I watched him take punches to the face for years. I watched him eat ramen noodles for way too long. And I watched him build an epic company and sell it.99.9% of founders won't be the next Steve Jobs. But 100% of founders can be the ne...2023-08-2833 minSlice of Ad TechSlice of Ad TechKean Graham (MonetizeMore)In this episode, we speak with Kean Graham, Founder and CEO of MonetizeMore, a Google Certified Publishing Partner (GCPP) that helps publishers reduce ad fraud, improve reporting, and maximize their revenue.Tune in as Kean shares his thoughts on:How he got started in the ad tech industryThe crucial connection between auction competition and yieldWhy solving for ad fraud goes beyond just blocking invalid traffic (IVT)Using technology to automate routine tasks in ad operationsThe positive and negative aspects of generative AIThe most important revenue metrics publishers should be trackingThe outlook for programmatic ad spend in 2023...2023-06-0728 minSlice of Ad TechSlice of Ad TechPaul Bannister (Raptive)In this episode, we speak with Paul Bannister, Chief Strategy Officer of CafeMedia—the world's largest ad management service that reaches 195M US unique visitors every month. Many in the industry follow Paul for his thought leadership, clarity, insight, and yes... some highly fun and topical tweets.Tune in as Paul shares his thoughts on:How he got started in the ad tech industryThe future of publishing beyond the third-party cookieHis centrist approach to user privacy on the webWhether ChatGPT is going to put us out of work (tl;dr: probably not)Things publishers should learn fr...2023-04-1240 minSlice of Ad TechSlice of Ad TechMark McEachran (Yieldmo)In this episode, we speak with Mark McEachran, VP of Product Management at Yieldmo. Tune in as he shares how he got started in ad tech, what his typical work day looks like, the problems that Yieldmo is solving for buyers and sellers, why publishers need a strategy for their non-addressable audience, as well as the importance of tracking what the platforms (iOS, Chrome, Firefox) are up to.Hope you enjoyed this episode! While you're here...Did you know that the average publisher loses 10-40% of their revenue to adblocking? What you...2023-01-1930 minSlice of Ad TechSlice of Ad TechCody Bye (NitroPay)In this episode, we speak with Cody Bye, Co-Founder and Chief Growth Officer of NitroPay. Keep listening to learn how Cody and his team set their publishers up for success from the get-go, including tips on optimizing your ad layouts (and what to avoid), as well as highlighting the critical revenue metrics you should be focusing on.Hope you enjoyed this episode! While you're here...Did you know that the average publisher loses 10-40% of their revenue to adblocking? What you may not know is that adblocking has largely shifted to ad-filtering, with over 250...2022-12-0738 minSlice of Ad TechSlice of Ad TechChristina Fiasconaro (Freestar)Welcome back to Slice of Ad Tech. In this episode, our host Vishveshwar Jatain speaks with Christina Fiasconaro, SVP of Customer Success at Freestar. Tune in to learn more about their out-of-box yield optimization experiments and the results they've seen, as well as 3 big things publishers should be thinking about going into 2023.Hope you enjoyed this episode! While you're here...Did you know that the average publisher loses 10-40% of their revenue to adblocking? What you may not know is that adblocking has largely shifted to ad-filtering, with over 250M users allowing a safer...2022-11-0319 minSlice of Ad TechSlice of Ad TechJames Van Sweringen (Blockthrough)Welcome to Slice of Ad Tech. For our first episode, our host Neera Shanker speaks with James (Van) Sweringen, Director of Revenue Operations at Blockthrough. Tune in to learn what revenue metrics publishers should actually be looking at (not just your fill rate and RPMs) and tips on how to drive revenue growth before 2022 ends.Hope you enjoyed this episode! While you're here...Did you know that the average publisher loses 10-40% of their revenue to adblocking? What you may not know is that adblocking has largely shifted to ad-filtering, with over 250M users...2022-09-2122 minFounder Journey | The Untold Stories of the Founder JourneyFounder Journey | The Untold Stories of the Founder JourneyBlockthroughMarty Krátký-Katz, Co-Founder & CEO at Blockthrough, and Roy Pereira, Board of Directors Member, Investor & Advisor at Blockthrough.2021-12-1731 minExperts Empowering ExpertsExperts Empowering ExpertsEp 2: Marty Krátký-Katz (Blockthrough)In this episode, Jeff and Andy discuss the effects of the pandemic on the digital advertising industry, how to navigate the “Sales versus Operations” dynamic, and revisit some old stories of trafficking mistakes they’ve made. They also interview Marty Krátký-Katz, Co-Founder and CEO of Blockthrough about the origins of Blockthrough and respectful ad blocking. Marty’s Linkedin: https://www.linkedin.com/in/martinkratkykatz/ Reddit Threads https://reddit.com/r/adops/comments/gnebp3/spare_a_thought_for_all_the_people_in_sports_and/ https://reddit.com/r/adops/comments/gmh228/no_one_really_car...2020-06-0944 minAccounted ForAccounted For#24 - Marty Kratky-Katz Co-founder and CEO of BlockthroughJoin in for a conversation with Marty Kratky-Katz, the co-founder and CEO of Blockthrough. Blockthrough is a Toronto based startup that helps web publishers recoup some of the advertising dollars they lose out to adblockers whilst creating an ad-friendly experience for the site's customers. Marty has been an entrepreneur for close to 9 years and Blockthrough is his 3rd company. In our conversation we go through each of Marty's startups, the learnings associated with each, the bumps and bruises and the reality of what it's like to be a founder and how it's definitely not for the faint of heart. We...2019-01-0958 minEntrepreneurs in Small Rooms Drinking CoffeeEntrepreneurs in Small Rooms Drinking CoffeeBlockthroughBlockthrough by #smallrooms2016-10-2838 min