Shows
Commerce FamousCommerce Famous Podcast | S3E10: Raj De Datta – The Journey of BloomreachIn the season finale of Commerce Famous, host Jason Nyhus speaks with Raj De Datta, CEO and co-founder of Bloomreach, the agentic platform for personalization. They discuss Raj's journey in e-commerce, the founding of Bloomreach, the challenges faced during the 2009 financial crisis, and the evolution of the company's business model to achieve great success. Raj shares insights on the importance of personalization in e-commerce, the company's M&A strategy, and the future of conversational commerce. The conversation also touches on the role of analysts in shaping market perception and the significance of influential figures in the e-commerce space.
2025-12-0437 min
Beyond the CMS - A Content Management PodcastBeyond The CMS #36 - Chris Bryce with William Borg Barthet (Bloomreach)In Episode 36 of Beyond the CMS, host Chris Bryce welcomes William Borg Barthet, CMS Practice Lead at BloomReach, for a deep dive into how generative AI is transforming enterprise content management and what it takes to deploy AI at scale without losing control.William brings 15 years of CMS expertise and Java architecture experience to discuss BloomReach's approach to serving large enterprises including global banks, government agencies, and national health services. The conversation moves beyond surface-level "AI features" to explore what meaningful AI integration actually looks like in production environments.Key topics include:Why context-setting...
2025-11-2831 min
The Agile Brand with Greg Kihlström®: Expert Mode Marketing Technology, AI, & CXConsequential AI and customer loyalty with Raj De Datta, CEO of BloomreachIf brand loyalty is so critical, why does it feel like most companies are treating it like an afterthought by propping it up with outdated programs and hoping customers won’t notice?
Agility requires a complete rethinking of how we approach customer loyalty — not as an afterthought at the end of the funnel, but as a core driver of long-term brand value and experience strategy.
Today, we’re going to talk about the evolution of customer loyalty and what brands need to do to keep up in a time when consumers have more choice...
2025-05-2824 minThe Agile Brand with Greg Kihlström®: Expert Mode Marketing Technology, AI, & CXConsequential AI and customer loyalty with Raj De Datta, CEO of BloomreachIf brand loyalty is so critical, why does it feel like most companies are treating it like an afterthought by propping it up with outdated programs and hoping customers won’t notice?
Agility requires a complete rethinking of how we approach customer loyalty — not as an afterthought at the end of the funnel, but as a core driver of long-term brand value and experience strategy.
Today, we’re going to talk about the evolution of customer loyalty and what brands need to do to keep up in a time when consumers have more choice...
2025-05-2824 min
Cocktails & Commerce PodcastC&C Pod - Raj De Datta, Founder & CEO of BloomreachThis week Bill and I are joined by Raj De Datta, Founder and CEO of Bloomreach to mix up a Kir Royale cocktail and talk about Raj’s perspective on the market, his many lessons from founding and leading Bloomreach, and AI’s impact on the future of commerce experiences, digital marketing, and how merchants and marketers work going forward.Many of you will know Raj, Co-Founder and CEO of Bloomreach, a significant player in commerce search, personalization, and marketing automation markets. What you may not know is that Raj is a multiple-time entrepreneur, investor, and very into...
2025-05-0950 min
Do This, NOT That: Marketing Tips with Jay SchwedelsonWhat is AGENTIC AI? Bloomreach CMO Amanda Cole breaks down the future of AI and Ecommerce! | Ep. 310In this episode of Do This, Not That, host Jay Schwedelson welcomes Amanda Cole, CMO of Bloomreach, to explain the increasingly important concept of Agentic AI and how it’s revolutionizing e-commerce and marketing. They explore how consumers are already interacting with AI agents, the future of voice-activated e-commerce experiences, and the essential skills marketers need to stay ahead in this rapidly evolving field.=================================================================Best Moments:(00:42) Introduction to the topic of Agentic AI(02:10) Definition of agents and how they differ from traditional software(03:57) How consumers are already interacting with AI...
2025-04-1712 min
WBSRocks: Scaling Growth with AI, Enterprise Software, and Digital TransformationWBSP695: Grow Your Business by Understanding Bloomreach’s Capabilities, an Objective Panel DiscussionSend us a textThe intersection of marketing automation and CMS platforms raises an important question: does merging the two create a more seamless, tailored experience, or does it confine the platform to a specific industry? Some solutions, like Episerver, have positioned themselves around CMS and personalization, integrating marketing automation to enhance customer engagement. Similarly, certain open-source CMS platforms have attempted to enter this space, though their limited market share raises doubts about their influence in defining the category. In today's episode, we invited a panel of industry experts for a live discussion on LinkedIn...
2025-03-191h 01
Podcast THE ECOMMERCE EDGE con Jason Greenwood - Edición en EspañolE462:🎙️¡BÚSQUEDA, MERCHANDISING, PERSONALIZACIÓN Y MÁS DE COMERCIO ELECTRÓNICO IMPULSADO POR IA! | RAJ DE DATTA - BLOOMREACH | THE ECOMMERCE EDGE Podcast💡Raj (https://www.linkedin.com/in/rdedatta) es el cofundador y director ejecutivo de Bloomreach: https://www.bloomreach.com
💡Bloomreach es una plataforma de búsqueda, comercialización y personalización de nivel empresarial basada en IA para comercio electrónico
💡Bloomreach también proporciona automatización de marketing, SEO y otras capacidades, todo dentro de una única plataforma unificada
💡En este episodio, Jason y Raj analizan cómo están evolucionando las expectativas de los compradores de comercio electrónico y cómo las marcas pueden hacer que el "descubrimiento de productos" sea más fluido, atractivo y...
2024-12-2048 min
THE ECOMMERCE EDGE Podcast with Jason GreenwoodE462:🎙️AI POWERED ECOMMERCE SEARCH, MERCHANDISING, PERSONALIZATION & MORE! | RAJ DE DATTA - BLOOMREACH | THE ECOMMERCE EDGE Podcast💡Raj (https://www.linkedin.com/in/rdedatta) is the Co-Founder & CEO of Bloomreach - https://www.bloomreach.com
💡Bloomreach is an AI first, enterprise grade Search, Merch and Personalization platform for eCommerce
💡Bloomreach also provides marketing automation, SEO and other capabilities, all within a single, unified platform
💡In this episode, Jason & Raj discuss how eCommerce shopper expectations are evolving and how brands can make 'product discovery' more seamless, engaging and fun for their customers
Enjoy!
2024-12-2045 min
Digital Marketing TodayRevolutionizing Retail: AI Innovations with IPG's Acquisition and Bloomreach's Holiday SuccessWelcome to Digital Marketing Today!In our latest episode, dive into the frontlines of digital marketing innovation, where artificial intelligence is not just a tool but a game changer. This episode unpacks two major stories that spotlight the ongoing evolution in the digital marketing sphere:1. Interpublic Group Acquires Intelligence NodeWe discuss how the acquisition of Intelligence Node by Interpublic Group (IPG) marks a pivotal advancement in AI-driven digital marketing. Discover how this move significantly enhances capabilities in real-time analytics and content optimization. Explore how the integration of Intelligence Node's technology allows for...
2024-12-0504 min
GroundworkEpisode 48 - Rachel Fefer of BloomreachIn this episode, Rachel Fefer shares her extensive experience in partnerships and channel sales. She shares insights from her journey in notable companies like Bloomreach and Magento, the transition to partner-led services, the importance of executive buy-in, and the unique dynamics of the Israeli tech ecosystem.
Key takeaways include:
- Strategies for ensuring partner quality and client satisfaction.
- Navigating acquisitions and the impact on company culture and operations.
- The role of partnerships in driving operational efficiency and growth in competitive markets.
Timestamps
6:56 Business Strategy at Bloomreach
11:30 Partner Services Compensation Change
13:52 Challenges with Partner Contracting
17:27 Importance of Internal...
2024-09-0643 min
Brick by BrickBrick by Brick: The Consulting to Startup COO Playbook - Christy Augustine, COO of BloomreachChristy Augustine is the Chief Operating Officer at Bloomreach, a global company that provides AI-powered e-commerce personalization products. Christy was previously at Bain, Hewlett Packard, and Walmart.com.
In this episode, Christy discusses her career journey from engineering to business strategy, her experience joining and growing Bloomreach over the past decade, and advice for early career professionals.
In this episode, we cover:
- Christy's background and early career path, from studying math and computer science in college to joining HP
- How she transitioned to the business side through an MBA...
2024-08-2856 min
Commerce ExperienceAn Executive-Level Breakdown of AI’s Impact on SearchIn order to unlock AI’s highest potential in shopping experiences, we need to understand how AI understands us: our language, our buying patterns, and our search preferences.Joining co-hosts Elena and Roxy on this week’s episode is Xun Wang, CTO at Bloomreach, who gives the 411 on how AI and large language models (LLMs) are revolutionizing the way consumers search online. When the customer is granted a more personalized and relevant shopping experience, it’s better for both the customer and the brand — Xun breaks down exactly how AI can assist commerce professionals in achieving that goal.
2024-08-2243 min
E-Commerce Dudes#136 Bloomreach ist Leader in der Forrester Wave + die NdWIn Episode #136 widmen sich Daniel Höhnke und Tim Schestag der Forrester Wave zum Thema E-Mail Marketing Service Provider. Darin wurde Bloomreach als einer von nur 2 Leadern ausgezeichnet und wir haben uns die Analyse etwas genauer angesehen und den Vergleich zu den bekannten Mitbewerbern von Salesforce, Adobe und vor allem Emarsys gemacht. Auf Basis der Forrester Bewertungskriterien gibt es dann auch keine 2 Meinungen, warum Bloomreach ein Leader ist und z.B. Emarsys gerade so ein Contender.
Hört unbedingt rein, wenn ihr mehr erfahren wollt und wenn ihr ganz tief eintauchen wollt, dann schaut Euch die Analyse kostenlos direkt selbst an...
2024-08-1450 min
Eye On A.I.#203 Xun Wang: How Bloomreach is Shaping the Future of AI-Powered E-CommerceCheck our BloomReach: https://www.bloomreach.com Explore Loomi AI: https://www.bloomreach.com/en/products/loomi Other BloomReach products: https://www.bloomreach.com/en/products In this episode of the Eye on AI podcast, we sit down with Xun Wang, Chief Technology Officer at Bloomreach, to explore the power of AI in the world of e-commerce. Xun takes us on a journey through his career, from his early days at NVIDIA, where he played a pivotal role in the evolution of parallel computing and GPU...
2024-08-1456 min
eCommerce Fastlane: Shopify Growth Strategies—Where AI Efficiency Meets Human ConnectionRevolutionizing eCommerce: Inside Bloomreach's AI-Powered Future With Vikas JhaWelcome to another episode of eCommerce Fastlane. Today, we’re excited to have Vikas Jha, the Vice President of Engineering for Conversational Commerce at Bloomreach.In this episode of eCommerceFastlane, we dive into the exciting world of AI and how it's changing online shopping. Our guest is Vikas Jha, who leads the conversational commerce team at Bloomreach. We'll explore how Bloomreach uses AI to make online shopping more personal and fun for customers.Vikas will tell us about Bloomreach's cool AI called Loomi. This smart AI helps create unique shopping experiences for each customer. We'll al...
2024-07-0135 min
Commerce ExperienceHow GenAI Changed Commerce ForeverGenerative AI (GenAI) is rapidly transforming the e-commerce industry, urging forward-thinking businesses to dream bigger than ever before. Among the burgeoning areas of innovation is conversational commerce, which is increasingly becoming a dedicated budget item for marketers and merchandisers. For deeper insights into this evolving field, Elena got together with Vikas Jha, VP of Engineering, Conversational Commerce at Bloomreach. With an impressive track record, including stints at Google and as the Founder/CEO of Radiance Commerce (acquired by Bloomreach in 2023), Vikas offers a rich perspective on the subject.TLDR;The explosive rise of GenAI that has r...
2024-05-3035 minCommerce ExperienceIs the Golden Era of Luxury Ecommerce Ending?A large market shift is happening in luxury ecommerce. Millennials and Zoomers alike are prioritizing value over brands, and with dupe culture being extremely popular amongst the younger demographic, luxury ecommerce needs help to stay relevant. Even big media outlets, like The New York Times, are noticing the change in its recent article, “Has the Luxury E-Commerce Bubble Burst?”Today, Elena and Roxy Couse, Director, Customer Experience Group, sit down at Bloomreach’s Charlotte, North Carolina office to break down the nuances behind the current market trends and discuss strategies to navigate the changing tides in luxury e-commerce. They'll...
2024-05-1614 minCommerce ExperienceWhat’s All the Hype With Experiential Retail?In 2023, there was a spike in experience, or experiential, retail. But what is experience retail? It’s a strategy that focuses on creating unique, immersive, and memorable experiences for customers — both online and in store. For example, the widespread excitement around pop culture-related events, like the Barbie movie or the Taylor Swift Eras tour, helped immerse consumers wholly into a particular experience — while also driving related purchases for themed outfits, accessories, costumes, and so on.With experiential marketing continuing to refine itself, we’ll see a brand’s ability to adapt get a lot quicker, allowing them to gauge impo...
2024-04-0431 min
The Agile Brand with Greg Kihlström®: Expert Mode Marketing Technology, AI, & CXAI and the CMO with Amanda Cole, CMO at BloomreachToday we’re going to talk about the impact of AI on Chief Marketing Officers, as well as personalization and how, with the help of AI, it might finally be the year of personalization.To help me discuss this topic, I’d like to welcome Amanda Cole, CMO at Bloomreach, as well as an Executive Board Member at the MACH Alliance.ResourcesBloomreach website: https://www.bloomreach.comGet the latest news and updates on LinkedIn here: https://www.linkedin.com/company/the-agile-brand/For consulting on marketing technology, customer exper...
2024-03-2528 minThe Agile Brand with Greg Kihlström®: Expert Mode Marketing Technology, AI, & CXAI and the CMO with Amanda Cole, CMO at BloomreachToday we’re going to talk about the impact of AI on Chief Marketing Officers, as well as personalization and how, with the help of AI, it might finally be the year of personalization.To help me discuss this topic, I’d like to welcome Amanda Cole, CMO at Bloomreach, as well as an Executive Board Member at the MACH Alliance.ResourcesBloomreach website: https://www.bloomreach.comGet the latest news and updates on LinkedIn here: https://www.linkedin.com/company/the-agile-brand/For consulting on marketing technology, customer exper...
2024-03-2528 min
Le café de l'e-commerce185 - Coupang, l'Amazon de Corée du Sud, Profitabilité, TCO et ROI avec Mathieu Robin de Bloomreach🎙️Épisode 185 : des millions, des milliards, de l’IA et des dettes. 🗞️News Simple et funky pour celles et ceux qui sont resté.e.s en février : Amazon prévoit d’investir 1Md$ pour optimiser sa logistique, capricieuse et aléatoire, comme chacun le sait. Thrasio est dans le mal et obtient un financement d’urgence de 90 M$. Si vous êtes solo et que les soirées Netflix and chill sont trop connotées printemps 2020, Mattel a mis de l’IA dans son célèbre Pictionary. C’est dispo now, pour la modique somme de 29,99€. Play is the W...
2024-03-011h 01
Do This, NOT That: Marketing Tips with Jay SchwedelsonEP. 73- How AI is Changing E-Commerce: CMO of $2B Bloomreach Amanda Cole I Expert Quick TipsThis episode of Do This, Not That features guest Amanda Cole, Chief Marketing Officer at Bloomreach, an AI and E-commerce company. Amanda discusses how AI is used in E-commerce to provide personalized and relevant shopping experiences. Host Jay and Amanda talk about the future of AI in areas like video creation and how it will transform online shopping.Key Discussion Points:- How AI recommends products, surfaces relevant items in searches, and optimizes the shopping experience- Making AI more accessible and affordable for small E-commerce businesses- Using AI for...
2024-02-2316 min
Great Entrepreneurs with RJ LumbaDominating The E-Commerce Experience: Bloomreach’s Raj De DattaIn this episode, we speak with Raj De Datta, the Co-Founder and CEO of Bloomreach, a leading software platform for digital commerce experiences that powers brands representing 25% of retail E-Commerce in the US and the UK. He is also the best-selling author of "The Digital Seeker" - a playbook for digital teams to win big.
Founded in 2009 by Raj De Datta and Ashutosh Garg, Bloomreach was primarily focused on creating products centered around site search, which later evolved to include additional tools for merchandisers, such as product recommendations. They unify real-time customer and product data so businesses...
2024-02-1521 min
The Software Report with RJ LumbaDominating The E-Commerce Experience: Bloomreach’s Raj De DattaIn this episode, we speak with Raj De Datta, the Co-Founder and CEO of Bloomreach, a leading software platform for digital commerce experiences that powers brands representing 25% of retail E-Commerce in the US and the UK. He is also the best-selling author of "The Digital Seeker" - a playbook for digital teams to win big.
Founded in 2009 by Raj De Datta and Ashutosh Garg, Bloomreach was primarily focused on creating products centered around site search, which later evolved to include additional tools for merchandisers, such as product recommendations. They unify real-time customer and product data so businesses...
2024-02-1521 minCommerce ExperienceUpskilling in AI: Insider Tips From Bloomreach AmbassadorsAI is the new hire you’ve always dreamed of. But the onboarding process is going to take some time. For the time being, your team’s knowledge and skillset will be the secret sauce to reaping the benefits of the AI technology that’s evolving in front of our eyes by the minute. Joining Elena on the Commerce Experience to talk about using AI in e-commerce, marketing, and more are two of Bloomreach’s most seasoned ambassadors, Lasse Pedersen, Lead Architect at Nexus Ambition, and Rita Sousa, Head of CRM at Lounge. The conversation is sure to leave yo...
2024-01-2528 mineCommerce Fastlane: Shopify Growth Strategies—Where AI Efficiency Meets Human ConnectionBloomreach and Ecommerce Evolution: AI-Powered Personalization for Exceptional Customer Experiences With Raj De Datta Of BloomreachWelcome to another episode of eCommerce Fastlane! In today's episode, host Steve Hutt is joined by a special guest, Raj De Datta, the CEO and co-founder of Bloomreach.Together, they discuss the world of AI and its impact on ecommerce, sharing insights on how AI can enhance customer experiences and drive business growth. They discussed the challenges and potential solutions related to AI, the evolution and benefits of using Bloomreach, and the importance of personalized shopping experiences.Raj also shared his entrepreneurial journey, his book "Digital Seeker," and how Bloomreach is revolutionizing personalized...
2024-01-2332 minCommerce ExperiencePop Culture's Impact on CommerceJoin host Elena Kacan in her debut episode of Commerce Experience, as she sits down with Roxy Couse (Head of Strategy at Bloomreach) and Phillip Jackson (Co-founder of Future Commerce) to discuss the intersection of pop culture and online shopping. From Taylor Swift and Travis Kelce trends to the grandma chic aesthetic, this conversation unpacks how what's hot right now can make or break your online store. Don’t miss this discussion packed full of insider tips and laughs as they reveal how to navigate the fast-changing world of digital merchandising.Discussed in this episode:
2023-11-1632 min
E-Commerce Dudes#119 Bloomreach Clarity & Loomi KI vorgestellt + die NdWDie Zukunft des E-Commerce? Clarity und Loomi – Neue KI Tools von Bloomreach bei den E-Commerce Dudes
In dieser spannenden Podcast-Episode tauchen unsere Hosts, Daniel Höhnke und Tim Schestag, tief in die Welt des E-Commerce und künstlicher Intelligenz ein. Der Fokus liegt dabei auf den revolutionären neuen KI-Tools von Bloomreach, Clarity und Loomi. Wir beleuchten, ob diese Technologien die Zukunft des E-Commerce gestalten können.
Hauptinhalte der Episode:
1. Clarity und Loomi: Die neuen Wunderwaffen von Bloomreach
Die Hosts stellen ausführlich die brandneuen KI-Tools Clarity und Loomi von Bloomreach vor. Erfahrt, wie diese Tools die User Experience und das Sho...
2023-10-1955 min
DTC PodcastBonus: Personalized Customer Experiences on Every Channel: Bloomreach's Amanda ElamTo Subscribe to DTC Newsletter - https://dtcnews.link/signup
On today's DTC podcast we go deep on personalization and omnichannel data management with Amanda Elam CMO of Bloomreach.
Timestamps:
0:00 - Introduction
2:30 - The Value of Personalization in E-commerce
5:15 - The Role of AI in Marketing
8:10 - Streamlining E-commerce Processes with BloomReach
11:00 - Enhancing the Customer Experience
Hashtags:
#EcommerceSuccess #BloomReach #AIinMarketing #CustomerExperience #Personalization
Subscribe to DTC Newsletter...
2023-09-1325 minTHE ECOMMERCE EDGE Podcast with Jason GreenwoodE259: 📦B2B Commerce Corner #17 | HOW PRODUCT DATA & MERCHANDISING WILL MAKE OR BREAK YOUR B2B ECOMMERCE EFFORTS - Jason Hein, Bloomreach - THE ECOMMERCE EDGE PodcastJason is the Principal B2B Visionary at Bloomreach - https://www.bloomreach.com
Jason is a long time B2B commerce industry veteran, with over 20 years in the space!
Jason helps B2B brands improve their product data and search/merchandising game by helping them realise data as an asset
Jason acts as an internal B2B evangelist at Bloomreach, ensuring that the platform is fit for purpose for B2B merchants and their complex & unique requirements
Bloomreach is a personalisation, search and merchandising platform for eCommerce
In this episode, Jason & Jason discuss how product data and the B2...
2023-08-231h 21
Unicorn BuildersRaj De Datta: the Story of Bloomreach ($2.2 Billion Valuation)In today’s episode of Unicorn Builders, we speak with Raj De Datta, CEO and Co-founder of Bloomreach, an e-Commerce experience platform that’s raised $450 Million in funding, about why, in a world where we all live digitally, it’s time to bring the e-Commerce experience up to the standards we’d expect from traditional shopping. By providing personalized advertising to engage digital customers, and then a seamlessly integrated pathway to the products that caught their attention, Bloomreach is making e-commerce a more rewarding experience for everyone involved, and helping the brands behind it reach new levels of growth and engag...
2023-08-0439 minCommerce ExperienceGenerative AI: Redefining Digital Commerce as We Know ItGenerative AI may be the most significant technology innovation to impact human culture and commerce since the iPhone launched in 2007, or for that matter, maybe the Internet itself. In this special narrative episode, Brian looks at the future of digital commerce and the ever-growing role that generative AI will play in the shopping experience. How’d we get here? How can we utilize these tools today? And what can we do to stand out from the competition for years to come? Special thanks to our guests on this episode: Raj De Datta (Co-Founder and CEO at Bl...
2023-06-1517 min
challenge * the future Podcast Raion PODCAST : Viktor Mach - Chief of Staff, GTM / Strategy and Operations at Bloomreach"We're on the edge of something big – a paradigm shift in commerce brought on by the explosion of AI in the marketplace. Join other industry leaders on the conference livestream or in-person in Napa Valley to explore what e-commerce can achieve in a symbiotic future with AI."Register Now: https://theedgesummit.com/napaPromo-code : ViktorMachWe want to include you in the future of AI and commerce.That’s the driving force behind our Edge Summit — it’s a conversation, not a conference. And tuning in is as easy as clicking "follow"...
2023-06-1343 minCommerce ExperienceConsidering the CDP: Maximizing Customer Insights and Driving Growth With DataHow can businesses effectively leverage Customer Data Platforms (CDPs) to gain a competitive edge in the e-commerce industry?Today, two customer data experts, Amanda Elam (CMO at Bloomreach) and Cindy Marshall (CEO of SHINE Strategy) discuss the Customer Data Platform (CDP) space and its relevance and power within e-commerce.Join us as we discuss:Quality components of CDPsThe power of front-end segmentationFinding the right technology solution for your business
2023-05-2520 minCommerce ExperienceWomen in Retail: Creating a Diverse and Inclusive Workforce That SucceedsMarch is Women's History Month, and what better way to celebrate than by highlighting the achievements of women in retail and e-commerce?In this episode, we’re joined by a special guest guide, Amanda Elam, Chief Marketing Officer at Bloomreach, as she speaks with Vickie Bond Mrva — a marketing leader for some of the most notable brands (Apple, Walmart.com, Clorox, and Lululemon to name a few) in the world and the newest board member of Bloomreach. Join us as we discuss:How representation can drive better outcomesThe importance of data in building brands consumers loveWays that unce...
2023-03-3019 minCommerce ExperienceStriving For Gender Equity and Representation in the Digital AgeE-commerce technology is one of the fastest-growing industries in the world. With its rapid growth, the industry has also faced a number of challenges pertaining to gender diversity and inclusion — and these challenges are ones faced by nearly every business today.In this episode, Brian discusses gender equity, representation, and inclusion with the Chief Marketing Officer of Bloomreach, Amanda Elam. Join us as we discuss:The barriers that women and other underrepresented groups face across industries How you can craft a more equitable and balanced workplaceThe positive impacts of having a diverse workforce, both fo...
2023-03-1627 min
BUILDERSRaj De Datta, CEO & Co-founder of Bloomreach: $450 Million to Build the World’s Leading Commerce Experience CloudIn today's episode of Category Visionaries, we speak with Raj De Datta, CEO and Co-founder of Bloomreach, an e-Commerce experience platform that's raised $450 Million in funding, about why, in a world where we all live digitally, it’s time to bring the e-Commerce experience up to the standards we’d expect from traditional shopping. By providing personalized advertising to engage digital customers, and then a seamlessly integrated pathway to the products that caught their attention, Bloomreach is making e-commerce a more rewarding experience for everyone involved, and helping the brands behind it reach new levels of growth and engagement.
2023-03-1238 minBUILDERSRaj De Datta, CEO & Co-founder of Bloomreach: $450 Million to Build the World’s Leading Commerce Experience CloudIn today's episode of Category Visionaries, we speak with Raj De Datta, CEO and Co-founder of Bloomreach, an e-Commerce experience platform that's raised $450 Million in funding, about why, in a world where we all live digitally, it’s time to bring the e-Commerce experience up to the standards we’d expect from traditional shopping. By providing personalized advertising to engage digital customers, and then a seamlessly integrated pathway to the products that caught their attention, Bloomreach is making e-commerce a more rewarding experience for everyone involved, and helping the brands behind it reach new levels of growth and engagement.
2023-03-1238 min
Commerce ExperienceDigital Transformation In Uncertain Economic Times, with Nils WeberIn these uncertain times, it’s crucial to see the digital commerce landscape with clear eyes in order to choose the right path forward. Today, we’re discussing e-commerce in Central Europe and the evolving trends in digital commerce with Nils Weber. Nils is the Founder & Managing Director at Valantic CX, a digital transformation consulting firm with over 3,000 people based in Germany. We discuss: - The state of e-commerce and digital transformation in this uncertain economic climate - The migration to customer-driven, real-time technology solutions away from legacy software and processes - The importance of prioritizing data and brand simultaneously We’d...
2022-12-0133 min
Pipeline VisionariesBuilding Opportunity with Partner Marketing with Genelle Kunst, VP of Global Marketing at BloomreachThis episode features an interview with Genelle Kunst, VP of Global Marketing at Bloomreach. Bloomreach is the world’s #1 Commerce Experience Cloud, that combines the power of unified customer and product data, with the speed and scale of AI-optimization.On this episode Genelle share her insights into building opportunity with partner marketing, optimizing your website to personalize the customer journey, and creating a brand community.---“If you truly wan to drive value out of your partner ecosystem, you’ve gotta have some sort of like better together story or some sort of value...
2022-11-1535 min
CX EducationHow to personalize the commerce experience with Brian Walker from BloomreachEpisode summaryThe pandemic changed everything in our lives — from how we communicate and work to how we shop. COVID-19 brought millions of people into a new working environment; the home office has become a universal reality. Digital is a core part of most businesses.While some companies successfully adapt to digital transformation, others get left behind and struggle with adopting new tools and processes. Customer needs are constantly growing, and to keep up with them, developing a change management strategy and a digital transformation strategy is crucial - these are some of th...
2022-09-0734 min
Founders Uncut: Real Startup StoriesRaj De Datta, CEO & Co-founder of Bloomreach - Coming Back from Near Death Company Experiences, Is the Planet You are On Inhabitable? Learning to Rely on Your Own Judgement, Things that are Worthwhile to Do are HardWith me today is Raj De Datta, CEO & Co-founder of Bloomreach and bestselling author. Bloomreach has over $100M in ARR, powers $400BN of ecommerce sales and has raised over $400M. But these are just the headlines. Listen to the real story on Founders Uncut. In this episode, you will hear more from him on:Near Death Experiences
When 25M ARR Just Isn’t enough
Telling Investors This Could Be a Zero
Realising what may be a False Dream
Culture is Tested In the Hard Times
Making Tough Decisions Early
Comi...
2022-08-2232 min
Leaders of B2B Podcast - Interviews on Business Leadership, B2B Sales, B2B Marketing and Revenue GrowthDigital Marketing Leadership and Providing Value to Customers with Amanda Elam of BloomreachOn today’s show, Amanda Elam, Chief Marketing Officer at Bloomreach, shares valuable insights into digital marketing leadership. Amanda is a seasoned marketer and supports ecommerce customers.Amanda’s customers come from companies looking to move into ecommerce. The pandemic has forced businesses to adapt in order to survive. Amanda advises that businesses new to ecommerce should look at their data strategy before choosing their tech stack. She suggests that picking only relevant tools that are easy to implement will save a lot of time and money.Amanda explains how marketing has changed over the deca...
2022-07-1831 min
smitio TALKsmitio TALK no.13 # R&D týmy Bloomreach se podílí na personalizaci e-commerceV další epizodě smitio TALK jsme si povídali s Janem Dupalem, který má v Bloomreach na starosti vývoj produktu Engagement a jeho kolegyní Viktórií Markovičovou, která vede Campaign tým. Chtěli jsme vědět víc o tom, co přesně Bloomreach vyvíjí, jaké týmy se na vývoji podílí, jak se změnila Exponea potom co ji koupil Bloomreach, co se vyvíjí v našich končinách a jak probíhá interakce napříč firmou globálně.
2022-06-3042 min
MY DATA IS BETTER THAN YOURSTreat me like you know me with a CDP - with Brian W., Bloomreach
In this episode of MY DATA IS BETTER THAN YOURS the host of the podcast, Jonas Rashedi, is talking to Brian Walker, Chief Strategy Officer at Bloomreach. Brian is based in the digital marketing world for a long time. He had different roles in the industry, for example at Amazon, Expedia, Accenture and SAP.
Now he is CSO at Bloomreach, a Commerce Experience Cloud also owning a Customer Data Platform and supporting companies optimizing their product discovery process, the content solutions and the customer engagement.
Jonas and Brian are talking a lot about personalization and data privacy. They explain...
2022-06-0350 min
IT VisionariesStaking a Position on Privacy With Raj De Datta, CEO and Co-Founder of BloomreachHow much of business success is about conviction? Raj De Datta, the CEO of and Co-Founder of Bloomreach, believes very strongly that we’re in “a first-party world” and that Bloomreach is set up to thrive in this environment. Tune in as Raj shares Bloomreach’s compelling story: “Bloomreach was a rocket ship and then it was nearly dead, and… it’s a rocket ship again.”Tune in to learn:What’s Raj’s book “The Digital Seeker” about? (03:02)How does Bloomreach help design personalized customer experiences? (06:09)How does AI and data science help create these personalized exper...
2022-05-3131 min
Business X factorsBeyond the Status Quo With Raj De Datta, CEO and Co-Founder of BloomreachIs it possible to create an organizational culture before you even have a company? Raj De Datta, Co-Founder and CEO of Bloomreach, explains that he developed the cultural framework for Bloomreach before the company launched. Tune in to learn:How customer personalization changes everything (11:50)The importance of frank conversations in leadership (13:48)The Flywheel Effect and how it works in business (19:40)Why do winners win and losers lose? (22:00)Business X factors is produced by Mission.org. Mission.org is a media studio producing content for world-class clients. Learn more at http://mission.org
2022-04-2130 min
Conversations with CommerceNextBloomreach’s CSO on eCommerce, Career Growth and Amazon Culture LessonsWelcome to the Conversations with CommerceNext podcast, I’m your host Michael LeBlanc, and this podcast is brought to you in conjunction with CommerceNext and presented by Bloomreach.Brian Walker is a Jack of all trades and clearly a master of one: retail & eCommerce strategy. Today on Conversations with CommerceNext, my co-host Scott Silverman and I sit down with Brian to reflect on the ‘today’ and ‘tomorrow’ of eCommerce.Through the lenses of Brian’s depth of experience and the latest industry insights, we examine evolving and emerging trends in eCommerce. Further, Brian touches on his time at...
2022-01-1943 min
Commerce ExperienceEpisode 41: Innovation in Payments and Checkout, with Domm HollandOver 95% of online shoppers abandon their carts before checking out, with one in five people doing so because the checkout process is too long or complicated. But one company is helping global brands tackle that problem head-on.
To learn more about how frictionless checkouts drastically improve conversion rates, host Brian Walker speaks to Domm Holland – Chief Executive Officer at Fast, the world's fastest online checkout experience.
Together, they discuss where the idea for Fast came from, why the company is deep-rooted in removing complexities, and how you can make your entire customer journey shoppable. They cover a range of topics, in...
2021-12-0943 min
Commerce ExperienceEpisode 40: Take 10: Holiday 2021, What Should We Expect?The holiday season is quickly approaching, and retailers are in store for one of the most challenging seasons in recent memory. With low inventories related to supply chain and logistics, labor challenges, and drops in consumer confidence, retailers are preparing themselves for an interesting few weeks to come. To highlight the factors impacting online shopping this holiday, as well as how retailers are responding, Brian Walker hosts a special 10-minute, solo episode of ‘The State of Commerce Experience.’ He discusses a range of topics, including: · His holiday season forecast made weeks prior, and how that forecast has evolved as we’ve gott...
2021-11-2310 minCommerce ExperienceEpisode 39: Navigating Digital Transformation, with Howard TierskyWith customers now expecting unified digital experiences wherever they shop, the need for digital transformation has never been more urgent to businesses. But there’s a huge difference between identifying what needs to change and making transformation happen. To learn more about what digital transformation really means, and to help you navigate the process within your company, host Brian Walker speaks to Howard Tiersky, CEO at FROM, The Digital Transformation Agency, and author of Winning Digital Customers: The Antidote to Irrelevance. Together, they discuss why digital transformation is so hard to do, yet so important, and why it’s crucial to g...
2021-11-1848 min
GritCOO Bloomreach, Christy Augustine: Thin Mints and Company BuildingCarving her own path is certainly one way to describe how Christina Augustine, COO at Bloomreach, has chosen to do her work. With a distinct set of experiences, beginning with a unique college thesis, to owning her own patent, and eventually leading Bloomreach through successful product launches, Christina has held her own over the course of her career. And her fortitude is now paying off. Christina’s natural competitiveness has not only helped her shape her own leadership abilities, but she continues to carry these skills forward. While her decision to leave Bain & Company was...
2021-11-0159 min
Royal Cyber - Today’s IT TrendsBoost Ecommerce Sales : A Panel Discussion with Placemakers, SAP, Bloomreach and Royal Cyber TeamExplore the key aspects of how you can provide a seamless customer experience and help your business thrive as we provide you with a success story of our client “PlaceMakers” who used Bloomreach Experience with SAP Commerce to help customers discover products easily.
COVID-19 spurred a major turning point in eCommerce history. B2B and B2C customers relied on digital channels to make purchases. This shift certainly amplified online behaviors, with the increasing expectations of buyers who want easy navigation, appropriate search, and the ability to refine results. Create personalized experiences with AI & NLP capabilities and help...
2021-10-291h 06
Commerce ExperienceEpisode 38: Composable Commerce, with Jamus DriscollEvery e-commerce leader has a vision for how their brand is going to stand out online. But forcing off-the-shelf commerce functionality into their digital architecture makes it difficult to bring that exact vision to life. To learn more about how composable commerce empowers digital teams to realise their visions of taking complete control of their digital commerce strategy, Brian Walker speaks to Jamus Driscoll, CEO at headless commerce platform, Elastic Path. Together, they discuss the concept of composable commerce versus headless commerce, the importance of investing in new digital capabilities, and what the next 12 to 24 months holds for e-commerce, including: · W...
2021-10-2846 minCommerce ExperienceEpisode 37: Evolving the Agency for a Digital Native Era, with Steve Soechtig of OgilvyIt’s not only digital technology that’s advancing at warp speed — customer expectations have grown exponentially in recent years too. And when brands can’t keep up, customers simply move on. So how can businesses build loyalty in this challenging digital environment? To get first-hand insight into how brands need to be engaging with today’s consumer, Brian Walker speaks to Steve Soechtig, Global CEO of Ogilvy Experience. Together, they discuss the evolution of digital and the challenges and opportunities its prevalence across all aspects of our lives creates, including: · The need to differentiate the experience you provide from your compet...
2021-10-1456 minCommerce ExperienceEpisode 36: The European E-Commerce Climate, with Victor TerpstraThough the impacts of the pandemic have been seen across the globe, it is clear that, while widespread, those impacts were not necessarily equal. One area where this is evident is in the disparity between US and EU/UK e-commerce growth, where increases in the EU and UK lag far behind that of the US. To learn more about the trends and business leader sentiment guiding EU e-commerce strategy through the pandemic and beyond, host Brian Walker speaks to Victor Terpstra, the Chief Commercial Officer at Amsterdam-based digital experience agency SQLI International. Together, they discuss the differences in both consumer...
2021-09-0937 minCommerce ExperienceEpisode 35: Evolving Education for Digital Commerce, with Dr. Kirthi KalyanamDigital has changed the landscape of retail, and colleges and universities are beginning to find innovative ways to reflect that in their curriculum. Brian Walker speaks to Professor Kirthi Kalyanam of Santa Clara University, a leading academic with research and expertise in retailing, internet, and multi-channel marketing, to learn how classrooms are evolving to keep pace with a changing industry. Together, they discuss the role of education post-pandemic and how businesses can better support the retail talent pipeline from classroom to career. They cover a broad range of topics in this conversation, including: - The evolution of retail and e-commerce...
2021-08-191h 00Commerce ExperienceEpisode 34: Bringing E-Commerce Thinking into Transportation with Ari GreenbergHow can industries that operate in physical experiences, many of which were hit hard by the pandemic, drive greater success by thinking like an e-commerce company? This is what Brian Walker and Ari Greenberg - Chief Commercial Officer at Brightline Trains, dig into in this episode of ‘The State of Commerce Experience'. Brightline Trains is the first and only privately funded high speed rail company in Florida. In this episode Brian and Ari discuss how Brightline is optimizing its mobile experience, data operations, and purchase funnel to power the business forward into the post pandemic world. They cover a range of...
2021-07-0844 min
eCommerce Deep DiveWinning Digital Experiences with Bloomreach's Raj De DattaIn this episode, John talks with Raj De Datta, CEO and Co-Founder of Bloomreach, A digital experience platform for e-commerce that powers brands. John and Raj discuss his new book (The Digital Seeker: A Guide for Digital Teams to Build Winning Experiences), learning why your customers seek your product, B2B digital experience, and so much more.
About the guest:
Raj De Datta, Co-Founder and CEO of Bloomreach, a leading software platform that powers over $200B in digital commerce experiences, representing 25% of retail eCommerce in the US and the UK. Bloomreach is trusted by...
2021-06-0838 minCommerce ExperienceEpisode 33: The 2021 State of Commerce Experience Report with Sucharita KodaliTo stay ahead of the latest retail trends and keep pace with ever-changing consumer behaviors, you need data gathered from the front lines of commerce. And that’s where today’s guest has spent her entire career. In this episode, Brian Walker speaks with Sucharita Kodali, Vice President and Principal Analyst at Forrester Research, and leader of the 2021 State of Commerce Experience Report - a study of US, UK and German eCommerce consumers, B2B buyers, and the decision makers within the businesses serving them. Together, they discuss why research like this is crucial for B2B and B2C reta...
2021-06-0753 min
20MinuteLeadersEp441: Raj De Datta | Co-Founder and CEO, BloomReachRaj De Datta is Co-Founder and CEO of BloomReach, a leading software platform for digital commerce experiences that powers brands representing 25% of retail E-Commerce in the US and the UK. Raj is a multiple-time entrepreneur. Before launching Bloomreach, he was entrepreneur-in-residence at Mohr-Davidow Ventures, served as Cisco’s director of product marketing, and was on the founding team of telecom company FirstMark Communications. Raj also worked in technology investment banking at Lazard Freres. Raj serves on the Council for Player Development for the US Tennis Association, as a Founder Partner at seed-stage venture capital firm Founder Collective and an indi...
2021-06-0621 minCommerce ExperienceEpisode 32: The Digital Seeker Part 2 with Raj De Datta, CEO and Co-Founder at BloomreachIn part one, Brian spoke to Bloomreach CEO Raj De Datta about his entrepreneurial journey and his role in evolving the company into the industry leader for eCommerce experiences. In this, the second half of their conversation, Brian speaks with Raj about his new book ‘The Digital Seeker,’ a how-to guide for digital teams to build winning digital experiences. Together, they discuss what it means to be ‘seeker-centric’, why it’s important, and how digital teams must evolve to meet the new and growing expectations of consumers, including: - What brands like Bayern Munich, Peloton, Spotify and the UK’s National Hea...
2021-05-2438 minCommerce ExperienceEpisode 31: The Digital Seeker Part 1 with Raj De DattaPeople don’t go online because they want to watch ads, they go online because they want great experiences. That’s exactly why Raj De Datta co-founded Bloomreach back in 2009. In today’s ‘The State of Commerce Experience’ episode, Brian Walker speaks to Bloomreach CEO Raj De Datta to learn more about his entrepreneurial background and his role in evolving Bloomreach into the industry leader for eCommerce experiences. Together, they discuss the story behind Bloomreach, how the company made the most of the pandemic, and the strategies eCommerce businesses should adopt as the world heads back to normality, including: - Where the...
2021-05-1431 min
Inside Commerce: Ecommerce Strategy, CX and Technology PodcastEpisode 71: DXPs and The Benefits of Unified Data for Ecommerce - featuring Bloomreach's Chief Strategy OfficerData is at the heart of ecommerce and ecommerce teams are increasingly looking to develop personalised shopping experiences. But personalisation is tricky given the fragmented user journey and proliferation of devices and channels. With disparate data sources, data unification is an important step to help retailers on the path to genuine personalisation, not just segmentation.
Today we’re talking to Brian Walker, Chief Strategy Officer at Bloomreach. Their website boldly states that “Great Commerce Experiences Start with Product Discovery” and we agree - if you can’t find or be recommended a suitable product, then the wider customer...
2021-05-1044 minCommerce ExperienceEpisode 30: Fostering Racial Diversity in Digital Commerce with John Thompson, former SVP, Best BuyWhile many organisations have diversity and inclusion initiatives, there’s still a long way to go to make the C-suite, VP and director level grades as diverse as the consumers they serve. To find out how we can level the playing field, Brian Walker speaks to John Thompson, former SVP and GM at Best Buy, and one of the few black leaders at the helm of the US e-commerce industry. Together, they discuss the transformation of big box retailers into e-commerce stores and what businesses can do to further open the industry to a more diverse talent pool, including: - Wh...
2021-04-3056 minCommerce ExperienceEpisode 29: Digitally Native Leadership with Charlie Cole, CEO at FTDWhen you take up a new role as CEO, your first year is usually very hands-on as you scope out the challenges that lay before you. But what happens when that new role coincides with the worst global pandemic in the last 100 years? To find out how one global industry leader has navigated this huge challenge, Brian Walker speaks to Charlie Cole, CEO at FTD, the 110-year-old flower and gift delivery business with operations in over 125 countries. Together, they discuss how to get consumers and employees to embrace change in a post-Covid world, the importance of market differentiation and how...
2021-03-2530 minCommerce ExperienceEpisode 28: What eCommerce means for B2B Manufacturers with Randy Higgins from Shift7 DigitalAs eCommerce accelerated in the wake of the pandemic, a shift in focus away from branch sales saw B2B manufacturers facing huge disruption to their traditional distribution model. To delve deeper into what's been happening in B2B manufacturing over the past year, Brian Walker speaks to Randy Higgins, Chief Strategy Officer at Shift7 Digital, the leading digital agency for manufacturers. Together, they discuss the changing roles of manufacturers and distributors, how the B2B sales process has been transformed, and the opportunities this has created, including: - How the increase in self-service is pushing manufacturers to improve their...
2021-03-1139 minCommerce ExperienceEpisode 27: Leading a commerce platform into the next era with Brent BellmLike many in online retail, BigCommerce saw incredible year-on-year revenue growth during 2020, the year that was ‘make or break’ for so many businesses out there. But it didn’t come easy. To find out how they transformed their strategy to respond to the pandemic and were able to successfully complete an IPO in the midst of the downturn, Brian Walker speaks to Brent Bellm, CEO at BigCommerce. Together they discuss the impact of the pandemic, the shape of the eCommerce market today, and the opportunities open to small businesses, including: - The biggest benefits that brands get from having a direct...
2021-02-1836 minCommerce ExperienceEpisode 26: Insider secrets from Amazon with Colin Bryar, Co-Founder of Working BackwardsAs one of the world’s leading organizations, Amazon’s approach to culture, leadership and best practices are unlike any other company out there. Brian speaks to Colin Bryar, former Technical Advisor to Jeff Bezos, to discuss what’s driven the incredible success of the eCommerce giant over the past three decades. Co-Author of Working Backwards: Insights, Stories, and Secrets from Inside Amazon, released today, Colin reveals the unique principles and processes that have led to Amazon’s meteoric rise. Brian and Colin go into detail on Amazon’s relentless focus on the customer and the key elements that underpin its phenom...
2021-02-0942 min
YOUR INTENTION MATTERS! The Sales PodcastEp. 115 - "Family - I've Got To Do Right By Them" Kourosh Safavi (Global Head of Sales Development @ Bloomreach)On this episode Kourosh Safavi - Global Head of Sales Development @ Bloomreach joins me to share his story! "Family - I've Got To Do Right By Them" is his foundation so get ready and enjoy Kourosh's story!YOUR INTENTION MATTERS...because that's the result you'll tend to get!www.soartraining.com
2021-01-2630 minCommerce ExperienceEpisode 25: Data-Driven Marketing with Peter Irikovsky, CEO at Exponea“The companies that are becoming the future unicorns have the best data about their customers. We have clients that are 6X up, year-over-year. You can’t do that without knowledge of your customers.” Collecting customer data is key to any successful business that is looking to scale. But simply collecting masses of data won’t give you a competitive advantage – you have to truly understand that data in order to make the most of it through digital marketing. In the latest episode of the ‘The State of Commerce Experience’ podcast, host Brian Walker speaks to Peter Irikovsky, CEO at Exponea to discuss the...
2021-01-0832 minCommerce ExperienceEpisode 24: The rise of marketplaces with Adrien Nussenbaum, CEO and Co-founder of Mirakl“Stop thinking the only way you can make money is by selling assets that you make or buy. You can also make money by mutualising and monetising assets you have built over time, whether it's your brand, your partner network, your customer base or your access to markets.” Today’s customers expect to be able to buy exactly what they want, when they want it and for the best price available. This rise in hyper personalized shopping has led to a boom in online marketplaces, and the trend for these platforms seems to only be going in one direction, up. To hel...
2020-11-1248 minCommerce ExperienceEpisode 23: Evolving Digital CX in Finance with Brad Strothkamp, Senior VP at Wells Fargo"In customer experience, you have to tell a story. And that story is not just a customer story. It's an operational story, a cost story or a technology story that takes pretty sophisticated individuals to pull together. Tools are not going to help you as much as you might hope." When bank branches suddenly closed during the pandemic, it left many customers with no option but to try digital banking channels for the very first time. To discuss the impact this overnight change had on one of the world’s largest banks, and what the future holds for traditional and di...
2020-10-2937 minCommerce ExperienceEpisode 22: B2B eCommerce Market Size & Maturity with Mark Brohan, VP at Digital Commerce 360"In about a year and a half, Amazon Business will be the biggest industrial distributor in the US by sheer product volume alone." Covid-19 has driven the fastest ever growth in eCommerce, but it alone isn’t the only factor behind shifting behaviours in B2B transactions. To explore how the market is evolving and find out more about how businesses can keep pace with ever-increasing customer demands, Brian speaks to Mark Brohan - Vice President at Digital Commerce 360, in the latest episode of ‘The State of Commerce Experience’ podcast. Mark and Brian discuss what the future holds for B2B digi...
2020-10-1547 minCommerce ExperienceEpisode 21: Innovating with AI & ML in Retail with Carrie Tharp, VP at Google Cloud“Retail sites are a very static framework… they don’t represent at all how you walk into a mall or walk into a store and discover a product. To me, it's been an area begging for evolution for quite some time.” Digital marketplaces and eCommerce specialists were already forcing traditional stores to move from brick-and-mortar to a virtual world, but Covid-19 has dramatically accelerated the pace of change. Successfully making this transformation is challenging, but for the businesses that do it well, there are huge opportunities. To explore these opportunities and find out more about how businesses can overcome the most com...
2020-10-0145 minCommerce ExperienceEpisode 20: Evolving the digital agency with Jay Dettling, CEO of Ansira"As an agency there was a time when you could just be tech focused and not worry about the creative design or the business strategy or how a particular solution was going to be operated. But now organisations are expecting those multi-disciplinary capabilities." The world of eCommerce is constantly evolving, and the pace of change has accelerated like never before during Covid-19 as the whole economy shifts further online. In turn this has had a profound impact on the digital marketing agencies working in this space. To keep up with their clients they’ve had to move beyond marketing to be...
2020-09-1735 minCommerce ExperienceEpisode 19: Driving User Experience Design with Tamara Adlin, President of Adlin Inc.“The way to handle customer mythology is not to gather data first. Stop for a second and illuminate that mythology, get it out on the table, because it doesn't match leader to leader to leader. And those mismatches cause misunderstandings and misalignments that are invisible to the people who are making these decisions that are now pulling the organization in slightly different directions.” Most of the big user design questions have already been answered. But as the pandemic has completely shifted eCommerce priorities, it has raised a new question that’s top of many eCommerce executives’ lists - “can and will custo...
2020-09-0342 minCommerce ExperienceEpisode 18: Digital Commerce in Post-Crisis China with Jeremy Goldkorn from SupChina“eCommerce is huge in China – there are large populations in cities that are very dense; this, combined with low-cost couriers and wide availability of companies both large and small that cater to all sorts of niches, means a different level of adoption than you see elsewhere.” China has always been a fast-moving market when it comes to eCommerce and innovation, but the Covid-19 pandemic has given eCommerce companies even more opportunities to accelerate their growth. To get a candid insight into the Chinese eCommerce market and how the pandemic has impacted this, Brian speaks with Jeremy Goldkorn, Editor-In-Chief of SupChina and Co...
2020-08-2036 min
The Hoot from HumioThe Hoot - Episode 35 - Humio at Bloomreach with Junaid SheriffJohn visits with Junaid Sheriff, Bloomreach Product Manager for Cloud. Bloomreach helps companies around the world to grow online revenue by creating, personalizing, and scaling premium commerce experiences for customers across every touchpoint. With a global footprint, Bloomreach powers over 20% of all ecommerce experiences across the US & UK, and supports 300+ global enterprises including Neiman Marcus, CapitalOne, Staples, NHS Digital, Bosch, Puma, and Marks & Spencer. Bloomreach delivers its services with the Bloomreach Experience (brX) platform and other products. They use Humio to monitor the platform and provide feedback to customers deploying the solution. Junaid describes how Hum...
2020-08-0829 minCommerce ExperienceEpisode 17: Covid Implications on Retail and eCommerce with Zia Daniell Wigder“China is certainly at the forefront of retail when it comes to blended digital and physical experiences…some of the bigger trends related to eCommerce in China will at some point catch on in the US, livestreaming being the most obvious one.” Covid-19 has changed consumer behavior forever. What was once a slow march of digital adoption has been fast-tracked to become a sprint in which no one wants to be left behind. From AR and VR to livestreaming and robotics, the eCommerce landscape is levelling up. But who are the industry leaders and who has some catching up to do...
2020-08-0636 minCommerce ExperienceEpisode 16: The business of journalism & covering tech news today with Eugene Kim - Business Insider“If you're a seller online, you have no choice but to sell on Amazon. And when Amazon's algorithm unfairly suspends your product or fails to reinstate you, for whatever reason, it raises questions around its business practices.” With digital innovation advancing faster than ever, there’s never a dull moment as a tech reporter. But how has the role changed during the Covid-19 pandemic? And how is the world’s biggest eCommerce brand adapting to change? To get the inside scoop, Brian speaks with Eugene Kim, Chief Technology Correspondent at Business Insider, in the latest episode of The State of Commerce...
2020-07-2338 minCommerce ExperienceEpisode 15: The changing shape of retail with Steve Dennis, President of SageBerry Consulting"Innovation is often just a consulting project or a task force, or an ideas program, not something that is a true discipline with a budget, measurements and new capabilities. So it's not surprising to me that retailers haven't produced a lot of innovation.” Global retail has seen a seismic shift in the past decade, with the Covid-19 pandemic placing even more pressure on retailers to adapt to the digital world. But how are retailers reassessing their approach to innovation? And what will they do to keep pace with rapidly changing consumer expectations? To delve deeper into the retail landscape, Brian sp...
2020-07-091h 04Commerce ExperienceEpisode 14: The evolution of digital payments with Jason Nyhus from Digital River“They [certain eCommerce retailers] are offering financing options and it's increasing cart values by 30/40%, increasing conversions by 25% and having an astronomical impact on their ability to serve the customers who come to their site.” The eCommerce industry is booming off the back of the work-from-home economy that the Covid-19 crisis has created. Powering this incredible upsurge in online transactions is an ever-growing number of digital payment providers. To understand more about the role of digital payments, and how they’re driving the future of eCommerce, in this episode, Brian speaks with Jason Nyhus. Jason is Senior Vice President of Global Sales...
2020-07-0243 minCommerce ExperienceEpisode 13: Driving digital commerce at PUMA with Ken KralickFew industries have seen as much turbulence over the past few months as sport has. To find out how one of the global heavyweight sports brands has been playing to its digital strengths, Brian speaks to Ken Kralick, Global Director of eCommerce at PUMA Group. Ken’s love of sales began at Sears in the early 90s, and it was these formative experiences of selling the benefits of their products to customers that led him to pursue a career in marketing. It was from here that he began dabbling in eCommerce in the early 2000s, while growing the marketing agency Bl...
2020-06-2547 minCommerce ExperienceEpisode 12: The B2B Digital Commerce Inflection Point with Andy Hoar, CEO at Paradigm B2B"Everybody’s got to get much better at what really differentiates them. Where’s your value add? You may think it’s at the top of the funnel but it might not be, and you better know that because your customers are going to decide on their own.” B2B digital commerce has always been a challenging landscape to navigate. But with a surge in innovation and the current Covid-19 pandemic, businesses are having to react quicker than ever before. To help make sense of this new ‘normal’ and get an insight into what else is likely to change in the coming w...
2020-06-1855 minCommerce ExperienceEpisode 11: Expert insights on eCommerce in Europe with Markus Tillmann“Covid made it much more transparent to many people how dependent they are on local suppliers… people just want to support their community and now they order a lot of stuff in the shops around the corner.” Europe is an incredibly large market and while much of the region is united by a common currency, each country has its own diversity, cultures and customs that you must navigate to be successful. To help you navigate the rich tapestry that is the European eCommerce landscape, Brian speaks with Markus Tillmann, Executive Vice President at Mindcurv. Markus has been at the forefront of the...
2020-06-1146 minCommerce ExperienceEpisode 10: Online travel business today and moving forward with Henry Harteveldt“What we have to remember here is that epidemiology is the captain, not the economy. This is a health issue and health is going to drive our economic recovery, our ability to travel and the way we live our lives.” When it comes to the impact of COVID-19, the travel industry has by far been the most significantly affected. To get a better insight into what’s happening in travel right now, Brian speaks with Henry Harteveldt, Co-Founder and President of Atmosphere Research Group. Henry is one of the travel industry’s most sought-after thought leaders and has been dubbed the “pro...
2020-06-0457 minCommerce ExperienceEpisode 9: Mastering the Amazon Marketplace with Kiri Masters, Founder & CEO of Bobsled Marketing“I think that retailers need to do two things. One is developing their own private label brand […] and then the other piece is to look at building their own marketplace.” Today’s episode of ‘The State of Commerce Experience’ takes a closer look at the Amazon marketplace, with Kiri Masters, Founder & CEO of Bobsled Marketing and a leading authority on all things Amazon. While building a successful career as a commercial banker at JPMorgan Chase, Kiri launched her first eCommerce business on Amazon. Based on this first-hand experience, Kiri saw a gap in the market and decided to launch Bobsled Marketing, t...
2020-05-2840 minCommerce ExperienceEpisode 8: Building a Commerce Experience Agency with Brian Grady, CEO of Gorilla Group“Five or six years ago, there were a bunch of folks that took a chance in the B2B space and really tried to change their business models to be more digital and commerce-focused, but there's still a fair amount of holdouts…and I think [COVID-19] is going to light a fire underneath them.” Brian Walker has the pleasure of speaking to Brian Grady, CEO of Gorilla Group, one of the industry’s fastest-growing commerce experience agencies. Following a successful career with various technology leaders in the industry, Brian acquired Gorilla in 2008 when it was a small Chicago-based development shop. Since th...
2020-05-2132 minCommerce ExperienceEpisode 7: Prost! Digital Commerce in Germany with Founder of diva-e, Sirko Schneppe“If [B2B companies] go online, they can enter markets where they’ve never been before and there are a lot of markets demanding online experiences from them right now.” In today’s episode, Brian speaks with Sirko Schneppe, Founder and Managing Director of diva-e - Germany’s largest independent eCommerce agency. With over 20 years of experience under his belt, Sirko is undoubtedly one of the industry’s most distinguished leaders. Throughout this conversation, Sirko shares his wealth of experience and lessons learned from the German eCommerce landscape, including: - How COVID-19 is going to result in a seismic shift in the Germa...
2020-05-1441 minCommerce ExperienceEpisode 6: Transforming commerce platform technology with commercetools CEO, Dirk Hörig“There's a misconception that because it's headless, it has nothing to do with the experience. But it’s the opposite. With the headless approach, it's way easier to build a unique experience that is suited to your customers than customizing an existing one.” In today’s episode, Brian speaks with Dirk Hörig, Founder and CEO of commercetools. Dirk is a true pioneer of the API-first approach. His business, commercetools, has quickly grown from a one-man band to a multinational organization at the forefront of innovation in digital commerce. In this insightful conversation, Brian and Dirk touch on a number of topics...
2020-05-0743 minCommerce ExperienceEpisode 5: The influence of Amazon on eCommerce with author and business advisor, John Rossman“I don’t think Amazon have a single threaded business model where, if any one really negative event happened, it would signal the end of their business" In today’s episode, Brian speaks with advisor, author and Managing Partner at Rossman Partners, John Rossman. John and Brian met while working at Amazon in the mid-2000s, when John ran ongoing services and support for retail customers as part of the Amazon’s Enterprise Services division. Since then, John has published three books focused on what eCommerce businesses can learn from Amazon, including his latest book, Think like Amazon: 50 ½ Ideas to Become a...
2020-04-3045 minCommerce ExperienceEpisode 4: Expert Insights on B2B eCommerce from the leading authority, Brian Beck“The current healthcare crisis has accelerated B2B eCommerce by at least two years. Anyone buying anything for their business right now has to do it via eCommerce channels.” In today’s episode Brian speaks with B2B eCommerce expert, advisor and author, Brian Beck. Brian is a highly respected thought leader in the world of B2B digital commerce and the owner and Managing Partner of Enceiba – the leading eCommerce agency helping B2B and B2C companies grow their businesses on Amazon. The world of B2B eCommerce is one that’s not often talked about, even though it’s close...
2020-04-2328 minCommerce ExperienceEpisode 3: Navigating eCommerce in emerging markets with leading expert, Hendrik Laubscher“I believe that in the next 12 months we will see the battle between Mercado Libre and Amazon ramp up, because both of them realise that Mexico could be the big Latin American market that scales up so big that it becomes more important than Brazil.” In today’s episode, Brian speaks with Hendrik Laubscher, CEO and Founder of boutique research consultancy, Blue Cape Ventures. Hendrik and Brian have known each other for many years and have shared many meaningful conversations in the past. Knowing how much strategic value Hendrik brings to his clients, Brian invited him on to “The State of Comme...
2020-04-1643 min
Commerce ExperienceEpisode 2: Steering your retail business through Covid-19 with Forbes Contributor, Pam Danzinger“I think that coming out of this crisis, we're going to see even more distinction between the idea of going shopping as an experience and actually having to buy something, whereas before the internet, the two were intimate. You had to go shopping to buy but today you do not.” In today’s episode Brian speaks with Pam Danziger. Pam is co-founder of Unity Marketing, the disruptive marketing agency helping retailers solve their most complex customer acquisition challenges. She is a respected author, researcher and Forbes senior contributor focused on Luxury, Retail and the affluent American consumer. In this episode, Brian...
2020-04-0827 minCommerce ExperienceEpisode 1: Guiding companies through Covid-19 with Forrester's Allen Bonde"It is somewhat Darwinian...but companies who had already been investing in digital [before the crisis] are in a better position to adapt and survive." In today’s episode, your host Brian Walker speaks with Allen Bonde. Allen has a deep background in eCommerce and has held a wide range of research, consulting and marketing leadership roles over his career. Allen’s current role is VP and Research Director at Forrester, where he leads a group of diverse analysts and researchers covering the strategies, models, services and enabling technologies for digital experience. Allen is a widely respected figure in the fiel...
2020-04-0835 min
The AI in Business PodcastHow Personalization is Evolving in Retail and eCommerce - With Brian Walker of BloomreachThis week, we dive into how AI is evolving personalization as we now know it. Brian Walker is Chief Strategy Officer at Bloomreach. He speaks with us about how Personalization works today in retail and how it will work tomorrow. He also discusses how AI can add additional context to the user's experience and how it can allow companies to make stronger calls to action. If you're interested in more AI use-cases in retail, be sure to download our AI in Retail Executive Cheat Sheet at emerj.com/ret1.
2020-03-0321 min