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BlueCollar.CEO
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BlueCollar.CEO
Leading Your Business With Purpose
BlueCollar.CEO –Josh Thomson is the Owner and CEO of Thomson Air Conditioning, a company he founded in 2005 after years of experience in the Southern California HVAC industry. The company specializes in eco-friendly, energy-efficient HVAC design, installation, and service, earning a reputation for exceptional customer care. Before entering the HVAC industry, Josh sold furniture, clothing, computers, and cars. In this week’s episode, Ryan and Josh talk about leading with purpose and how owners can find motivation in their endeavors. Blue Collar CEO is a podcast that is all about helping you bu...
2025-05-06
38 min
BlueCollar.CEO
The Two Hires That Can Double Your Business With Michael Katz
BlueCollar.CEO –Michael Katz is the Co-founder of Trio Heating & Air, which he started with his brother in 2021. After moving to the US from Israel in 2015, he grew the company to $10 million by focusing on continuous learning and recruiting.In today’s episode, Ryan and Michael chat about doubling the size of your business. Check out the episode with Michael’s brother David here:“How To Buy Back Your Time With David Katz” on Blue Collar CEOBlue Collar CEO is a podcast that is all about helping you...
2025-04-01
34 min
BlueCollar.CEO
Turning Your Business From Profitable to Valuable
BlueCollar.CEO –Lynn Wise is the Founder and CEO of Contractor In Charge, which offers a decentralized and scalable answering and bookkeeping system for home service contractors. With over 20 years of experience in corporate sales and management, she holds certifications as a Profit First Professional and QuickBooks Pro Advisor. Lynn has owned multiple small businesses, including a plumbing and heating repair and remodeling company, and is the author of Build It, Grow It, Sell It!In this episode, Ryan and Lynn discuss how to transform your business from profitable to valuable. Blu...
2025-03-25
35 min
BlueCollar.CEO
How To Buy Back Your Time With David Katz
BlueCollar.CEO –David Katz is the Co-founder and CEO of TRIO Heating & Air, which scaled from 0-$10 million in revenue in two years. The company was chosen as a national company of the year in 2023 by Carrier and Bryant. Service Titan’s founder highlighted TRIO as a success story of the year in a 2023 Pantheon Keynote speech. In today’s episode, Ryan and David discuss three strategies for buying back your time.Blue Collar CEO is a podcast that is all about helping you build a better, more profitable, more sustainable & kick-as...
2025-03-18
31 min
BlueCollar.CEO
What Is the Cost To Grow Your Business With John Akhoian
BlueCollar.CEO –John Akhoian is the Founder and CEO of Rooter Hero Plumbing & Air, where certified, licensed, and insured plumbers use state-of-the-art technology to diagnose and repair maintenance issues. He is also the author of Creating 99 Millionaires and The Secret to Real Wealth. In today’s episode, Ryan and John talk about the cost of growth.Purchase John’s books here: https://rooterhero.com/booksCheck out John’s previous episodes here:From Blue Collar to Big Impact: Rooter Hero’s Rise With John AkhoianScaling Your Business Masterclass with John Akhoia...
2025-01-14
37 min
BlueCollar.CEO
Avoid These Mistakes if You’re Looking To Exit
BlueCollar.CEO –Bob Muller is the CEO and President of Personal Plumbing Inc., a medium-sized plumbing business offering viable solutions to homeowners and businesses needing installations, upgrades, maintenance, inspection, and repairs. Bob’s entrepreneurial spirit, commitment to hard work, and passion for providing the highest quality service earned his company top ratings on Google and Yelp. With 30-plus years of experience as a master plumber, his perspective on business has grown and endured despite an ever-changing economy. In this episode, Ryan and Bob talk about preparing for an exit with private equity.Check...
2025-01-07
25 min
BlueCollar.CEO
Building Dreams: Elevating Trade Opportunities With Keith Flores
BlueCollar.CEO –Keith Flores is the CEO of HVACGOD, HG Home Services, and HG Home Guardian. With over 30 years in the HVAC service industry, he serves as a sales driver and brand builder in the home service industry. Before his current ventures, Keith founded National Heating and Cooling, which he scaled from zero to $4.5 million in less than a year before getting acquired and becoming a $1 billion national home service company. In this episode, Ryan and Keith discuss creating opportunities for the next generation of trades professionals. Check out these reso...
2024-12-24
30 min
BlueCollar.CEO
Expose Your Wasted Marketing With Searchlight With Kevin LeSage
BlueCollar.CEO –Kevin LeSage is the CEO of SearchLight Digital, the fastest-growing revenue analytics company in the home service industry. He grew up in the home service industry, helping his father clean copper pipes for his plumbing business. After spending 11 years working in the automotive space implementing data-driven digital marketing strategies, Kevin founded SearchLight to help contractors improve revenue growth. In today’s episode, Ryan and Kevin discuss the importance of exposing your data and the future of the home service industry.Blue Collar CEO is a podcast that is all about helpi...
2024-12-10
38 min
BlueCollar.CEO
How Taking Care of People Grew This 8-Figure HVAC Company
BlueCollar.CEO –Darren Yarbrough is the Co-founder and CEO of Yarbrough & Sons, a family-owned and operated HVAC and plumbing business. After starting the company in 1988, Darren worked as a service tech, installer, manager, planner, and advisor. Yarbrough & Sons has grown from a mom-and-pop shop to a team of over 55 technicians. In today’s episode, Ryan and Darren talk about leadership, managing a family business, and community involvement.Listen to the episode with Leslie Harpoole here: http://www.bluecollar.ceo/ep-28-leslie-harpoleListen to the episode with Stephen Christopher here: https://www.b...
2024-11-26
39 min
BlueCollar.CEO
The Future of CSMs: AI Voice
BlueCollar.CEO –Charlie Felker is the Co-founder and CEO of Free2Grow, an AI voice tool that supports the trades. Before Free2Grow, he owned and operated a multistate home service business that he sold in 2019. As a graduate of West Point, Charlie served in the Army from 2006-2011. In this episode, Ryan and Charlie discuss how AI voice tools will alter the customer experience in the home service industry. Learn more about Free2Grow here: https://api.twilio.com/2010-04-01/Accounts/AC5c8b056e3f6483df54f04726d78d82bb/R...
2024-11-19
41 min
BlueCollar.CEO
Brand Your Biz for Big Impact
BlueCollar.CEO –Robert Keefer is the Co-founder and CEO of Kongify, a home service branding agency. He has built million-dollar home service companies from the ground up. Robert’s mission is to make high-quality branding accessible to smaller businesses.In this week’s episode, Ryan talks with Robert about all things branding for home service companies, including barriers and pros and cons.Blue Collar CEO is a podcast that is all about helping you build a better, more profitable, more sustainable & kick-ass home service business. Join Levergy® CEO Ryan Redding each week who wil...
2024-11-12
34 min
BlueCollar.CEO
The $0 to $75M Story of Aaron Gaynor's Eco Plumbers
BlueCollar.CEO –Aaron Gaynor is the Founder and CEO of Eco Plumbers, which recently expanded to include heating, cooling, and electrical services. After his first contracting company collapsed during the 2007 financial crisis, he trained in green plumbing techniques and built a plumbing company using innovative products like tankless water heaters. Aaron also founded The Eco Plumbers University, which has taught professional plumbing skills, workmanship, and customer service delivery to over 100 graduates. In this week’s episode, Aaron and Ryan discuss Aaron’s early business failures and how he scaled Eco Plumbers to multiple million dollars...
2024-10-29
41 min
BlueCollar.CEO
From Blue Collar to Big Impact: Rooter Hero’s Rise With John Akhoian
BlueCollar.CEO –John Akhoian is the Founder and CEO of Rooter Hero Plumbing & Air, where certified, licensed, and insured plumbers use state-of-the-art technology to diagnose and repair maintenance issues. He is also the author of Creating 99 Millionaires and The Secret to Real Wealth. In the latest episode, Ryan and John discuss how the simple act of giving back has propelled Rooter Hero to be one of the largest plumbing companies on the West Coast.Blue Collar CEO is a podcast that is all about helping you build a better, more profitable, more sus...
2024-10-08
38 min
BlueCollar.CEO
Fleet Cards Reimagined: The Coast Pay Revolution With Daniel Simon
BlueCollar.CEO –Daniel Simon is the Founder and CEO of Coast, a fleet card and expense management platform. As a venture-backed entrepreneur and C-suite executive, he co-founded Bread, a data-driven tech payments company that was acquired by Alliance Data Systems. Daniel focuses on building effective products and high-performing teams. In today’s episode, Ryan and Daniel discuss fleet spending management for growing home service businesses.Blue Collar CEO is a podcast that is all about helping you build a better, more profitable, more sustainable & kick-ass home service business. Join Levergy® CEO Ryan Reddin...
2024-08-27
26 min
BlueCollar.CEO
From Plumber to CEO: The Bizzy-B Story With Lance Ford
BlueCollar.CEO –Lance Ford is the Owner of Bizzy-B Plumbing, an award-winning residential plumbing service company. With over 18 years of experience in the plumbing industry, he served an apprenticeship for five years before becoming a CEO. In this week’s episode, Ryan and Lance discuss how Lance transitioned from a plumber to a CEO.Blue Collar CEO is a podcast that is all about helping you build a better, more profitable, more sustainable & kick-ass home service business. Join Levergy® CEO Ryan Redding each week who will be joined by industry experts who will b...
2024-08-13
33 min
BlueCollar.CEO
Multi-Generational Impact With Curtis Duncan
BlueCollar.CEO –Curtis Duncan is the Owner and CEO of Quality Home HVAC, a family-owned company specializing in residential service and dual-fuel heat pump installations. Curtis and his wife Candace have propelled the company to over 60% year-over-year growth. Having transitioned from digital marketing and sales, he brings a unique perspective to the HVAC industry. In this episode, Ryan and Curtis discuss the inner workings of a family-owned and operated business, including communication and adapting to technology.Blue Collar CEO is a podcast that is all about helping you build a better, more pro...
2024-08-06
36 min
BlueCollar.CEO
Seizing the American Dream: How to Build a Home Service Empire With Obed Guzman
BlueCollar.CEO –Obed Guzman is the Owner and CEO of Alma HVAC Inc., a premier provider of HVAC solutions for commercial buildings. As a first-generation immigrant from Mexico, Obed and his wife Alma moved to Charlotte, North Carolina, and founded Alma HVAC Inc. to give back to the community. As a senior HVAC technician, he has over 25 years of experience executing commercial, residential, and industrial installations. In today’s episode, Ryan and Obed talk about identifying and creating opportunities in the HVAC space.Blue Collar CEO is a podcast that is all about...
2024-07-30
27 min
BlueCollar.CEO
3 Ways to Refocus Your Business on Your Greatest Asset: The Technician With Aaron Salow
BlueCollar.CEO –Aaron Salow is the Founder and CEO of XOi Technologies, a digital field service tool for the trades industry. He founded the company to close the gap in skilled trades workers, fostering rapid growth for businesses. Inspired by his father’s career in the blue-collar industry, Aaron has worked as an entrepreneur and employee in manufacturing and construction. In this episode, Ryan and Aaron discuss how XOi helps technicians save time in the field.Blue Collar CEO is a podcast that is all about helping you build a better, more profi...
2024-07-23
30 min
BlueCollar.CEO
How Changing Your Mindset Can Grow Your Business
BlueCollar.CEO –Sandy Papavero is the Director of Sales and Marketing at CEO Warrior, a membership dedicated to teaching plumbers, electricians, contractors, and HVAC technicians to lead and scale their businesses. As a certified life coach, visionary entrepreneur, and hypnotherapist specializing in T.I.M.E techniques, Sandy works with professionals, leaders, and entrepreneurs to help them expand value and realize their full potential. She is also a business coach for prominent figures like Tony Robbins and Chet Holmes. In today’s episode, Sandy talks with Ryan about the profound impact of mindset on busin...
2024-07-09
38 min
BlueCollar.CEO
How To Grow Your Business Ethically With Gus Puga
BlueCollar.CEO –Gus Puga is the Owner and CEO of Airstream Services, which offers electrical, heating, and AC repair in Murfreesboro, Tennessee. After moving to Tennessee from Southern California in 2005, Gus transitioned out of the automotive industry and founded Airstream Services to offer ethical service and build long-term client relationships. In today’s episode, Ryan and Gus talk about Gus’ most reeling business challenges, and how he turns high-ticket turnovers into valuable opportunities.Blue Collar CEO is a podcast that is all about helping you build a better, more profitable, more sustain...
2024-06-25
29 min
BlueCollar.CEO
The 7 Powers of a Scalable Home Service Business With Al Levi
BlueCollar.CEO –Al Levi is the CEO and Consultant at The 7-Power Contractor, a business consulting and training firm that has helped hundreds of service and installation-based contracting businesses streamline their operations. He is also the author of The 7-Power Contractor, which includes seven principles for business success. After working more than 25 years as a contractor and leader for his family’s home service business, Al sold his share and began a consulting service catering to contractors. In today’s episode, Ryan and Al share strategies from Al’s book for sustaining profitability at scale.
2024-06-11
34 min
BlueCollar.CEO
Hidden Figures: How This NCAA Basketball Coach Is Disrupting the Trades With Khadija J Head
BlueCollar.CEO –Khadija J Head is the CEO of Head’s Plumbing Sales and Service, Inc., the oldest black-owned, full-service plumbing company in the state of Georgia. As a certified Women-Owned Small Business and Minority Business Enterprise, Head’s Plumbing provides professional plumbing services for commercial, state, local, and federal clients. With 15 years of experience as an NCAA college basketball coach, Khadija empowers and encourages teamwork in small groups and diverse environments.In this episode, Ryan and Khadija talk about Khadija’s transition from Division I sports to her family’s plumbing company.
2024-05-02
34 min
BlueCollar.CEO
How a Creator Is Redefining the Landscaping Industry With Monique Allen
BlueCollar.CEO –Monique Allen is the CEO and Creative Director of The Garden Continuum, a landscape firm that focuses on the complete lifecycle of landscaping projects. As a regenerative business coach, she strives to improve land, lives, and professional satisfaction through Life-Scaping and compassionate business-building. Monique is also a landscape industry advocate, published author, and educator. In today’s episode, Ryan and Monique chat about alternative approaches to landscaping.Blue Collar CEO is a podcast that is all about helping you build a better, more profitable, more sustainable & kick-ass home servi...
2024-04-25
39 min
BlueCollar.CEO
Growing Multiple Markets at Once With Jason Mangone
BlueCollar.CEO –Jason Mangone is the Co-founder and CEO of Newbury Franklin Home Services, a nationwide provider of concierge maintenance services. In 2006, Jason graduated from Boston College with a BA in political science, and in 2013 graduated from Yale University with his MA in international relations. He served as an Infantry Officer for the United States Marine Corps and as COO for a nonprofit. Ready for the next step in his career, and a desire to contribute to an organization through hands-on leadership, Jason set out to purchase a company — introducing him to the concierge maintenance industry. ...
2024-04-02
35 min
BlueCollar.CEO
Engage With Your Community for MASSIVE Benefits With Lucas Cellino
BlueCollar.CEO –Lucas Cellino is the President and CEO of Cellino Plumbing, a family-owned and operated plumbing and HVAC company servicing Buffalo, NY since 1995. Lucas started in the business at 12 years old, helping his dad on jobs between hockey practices. In 2002, he was hired on as a soil relocation engineer and by 2016 he was serving as the company’s President and CEO. Lucas is also the Managing Partner of Cellino and Wangelin Construction. In this episode, Ryan and Lucas discuss how community involvement can impact your company’s culture and your bottom line.Blue...
2024-02-27
27 min
BlueCollar.CEO
Blueprints for Success: Tommy Mello’s Journey to Legacy and Leadership
BlueCollar.CEO –Tommy Mello is the Founder and CEO of A1 Garage Door Service, a national leader in the garage door sales and service industry. Since founding the company in 2007, he has grown it to $200 million in yearly revenue. Tommy also founded The Home Service Expert, where he serves as a podcast host, author, keynote speaker, and consultant helping home service entrepreneurs scale their businesses.In this episode, Ryan and Tommy talk about Tommy’s extraordinary growth journey, hiring based on company culture, and leaving an incredible legacy.Resources:The...
2024-02-13
49 min
BlueCollar.CEO
Use This Tech Platform to Service More Maintenance Agreements With Josh Teekell
BlueCollar.CEO –Josh Teekell is the Founder and CEO of SmartAC.com, a member-based platform helping contractors sell smart maintenance, digitize their client interactions, and grow their customer base. Josh is passionate about his entrepreneurial endeavors and is eager to invest in promising companies. Before founding his company, he built a $50 million company selling outdoor amenities to Texas homeowners. His entrepreneurial spirit is elevating the HVAC industry for contractors and their customers alike.In this episode, Ryan and Josh discuss why maintenance agreements are crucial to maintaining ongoing customer relationships and SmartAC.com’s st...
2024-01-30
25 min
BlueCollar.CEO
Termites, Chimps, and Growing a Home Service Business With Jake Giffin
BlueCollar.CEO –Jake Giffin is the CEO of HALO Home Services, a multimillion-dollar inspection company that specializes in termite, rodent, and pest control. With over 20 years of experience in business development and sales, Jake has led two companies to be named top 100 in the nation. He is passionate about people achieving their personal and professional goals, inspiring him to become a personal coach. His podcasts, GOAD and Hero Alliance, provide an outlet for him to exercise his creativity and serve others. In this episode, Ryan and Jake appeal to entrepreneurs looking to start their bus...
2023-12-26
39 min
BlueCollar.CEO
How Servant Leadership Can Transform Your Organization With Drew Roberts
BlueCollar.CEO –Drew Roberts is the CEO of ProSource Plumbing Supply, a company providing plumbing supplies, luxury plumbing fixtures, lighting installments, and household hardware from reputable manufacturers. As an experienced executive, he has an elaborate history in the wholesale industry. He is knowledgeable in business development, negotiations, market planning, and operations management. His passion is prioritizing his team and putting others’ needs above his own.In this episode, Ryan and Drew discuss servant leadership and how to develop the values in an organization.Blue Collar CEO is a podcast that is all...
2023-11-14
30 min
BlueCollar.CEO
Preparing for the Inflation Reduction Act With Cynthia Adams
BlueCollar.CEO –Cynthia Adams is the CEO and Co-founder of Pearl Certification, a software services company that verifies and certifies home energy assets for property value. Cynthia is also the Co-founder of the Virginia Energy Efficiency Council. In both of her positions, she aims to focus on growing the cleantech industry. Cynthia is the recipient of the 2020 Charlottesville Business Innovation Council’s Entrepreneur of the Year award. She also received the Ville Linden Winnington Leadership Award from the Building Performance Association in 2018.In this episode, Ryan and Cynthia discuss the Inflation Reduction Act, how it w...
2023-11-07
20 min
BlueCollar.CEO
How Artificial Intelligence Will Disrupt the Trades as We Know It With Lynn Wise
BlueCollar.CEO –Lynn Wise is the CEO and Founder of Contractor In Charge, an answering service and bookkeeping tool for plumbers, electricians, and HVAC professionals. Lynn has over 35 years of experience owning multiple small businesses and 20 years in corporate sales and management. She is passionate about empowering business owners to implement growth strategies and enjoy the benefits of running a small business. In this episode, Ryan and Lynn discuss AI and how technology will impact the future of the trades.Blue Collar CEO is a podcast that is all about helping you bui...
2023-10-03
32 min
BlueCollar.CEO
How To Plan Your Marketing Efforts for Your Service Company With Gary Elekes
BlueCollar.CEO –Gary Elekes is the Co-owner of iMarket Solutions, a digital brand management firm specializing in website design for trade businesses, optimization post-sale, social media platforms, email strategy, and reviews management. Gary is also the Founder and CEO of EPC Equity, a private equity firm. With over 30 years of experience as a serial entrepreneur, he is passionate about sharing what he’s learned with young entrepreneurs. In this episode, Ryan and Gary discuss the importance of constructing marketing strategies and how to perceive shoulder seasons. To help with your marketing efforts, here's a guide...
2023-09-12
29 min
BlueCollar.CEO
Leveraging Customers’ 15-Second Decision Window To Make More Money With Rodney Koop
BlueCollar.CEO –Rodney Koop is the Owner and CEO of The New Flat Rate, equipping contractors with a profitable menu pricing system to take the pressure out of sales and provide customers with more options. An electrician with 40-plus years of experience and 12 unrestricted electrical licenses, Rodney has proven himself as a knowledgeable entrepreneur and master at his craft.In this episode, Ryan and Rodney discuss the phenomenon of the 15-second second window of decision-making and how to use it to your advantage.Blue Collar CEO is a podcast that is all ab...
2023-08-08
34 min
BlueCollar.CEO
How SERA Systems Helps Home Service Companies Achieve Insane Profitability With Billy Stevens
BlueCollar.CEO –Billy Stevens is the Founder and CEO of SERA Systems, a field service management software company implementing AI to help small to large-sized HVAC, plumbing, electrical, and home service businesses grow financially. Billy began his career in 1996 after purchasing an HVAC and plumbing business from his father-in-law. Incorporating time-saving strategies and scheduled weekly training sessions allowed him to stay ahead of his competitors. As a serial entrepreneur, licensed master plumber, and forward thinker, Billy is a leader in the industry in efficiency and probability. In this episode, Ryan and Billy discuss how int...
2023-08-01
37 min
BlueCollar.CEO
The Importance of Mentorship in Building a Home Service Business With Bob Muller
BlueCollar.CEO –Bob Muller is the CEO and President of Personal Plumbing Inc., a medium-sized plumbing business offering viable solutions to homeowners and businesses needing installations, upgrades, maintenance, inspection, and repairs. Bob’s entrepreneurial spirit, commitment to working hard, and passion for providing the highest quality service earned him top ratings on Google and Yelp. With 30-plus years of experience in the industry, his perspective on business has grown and endured in spite of an ever-changing economy. In this episode, Ryan and Bob discuss the importance of mentorship when starting a business and creative solut...
2023-07-25
35 min
BlueCollar.CEO
How Chiirp's Automated Tech Solutions Can Maximize Your Revenue Potential With Ryan Fenn
BlueCollar.CEO –Ryan Fenn is the Founder and CEO of Chiirp, a platform designed to automate follow-up messaging for home service businesses that leads to increased ROI. Ryan founded Chiirp after scaling his windshield repair business from one location to nine due to implementing text messaging automation. Within a year of putting together his team, Ryan launched Chiirp’s first MVP.In this episode, Ryan and Ryan discuss how automated messaging technology impacts your top line and allows you to maximize your bottom line.Blue Collar CEO...
2023-07-18
31 min
BlueCollar.CEO
The Secret To Growing People and Empowering Your Team With Chad Peterman
BlueCollar.CEO –Chad Peterman is the CEO and President of Peterman Brothers Heating, Cooling & Plumbing, a family-owned and operated company that provides the best HVAC, plumbing, and electrical careers in Indiana. Established by Chad's father in 1986, the company employs more than 250 people and owns more than 100 trucks servicing satisfied customers. They maintain an A+ rating with the Better Business Bureau and are recipients of the Angie’s List Super Service Award.Chad firmly believes growing your company begins with empowering your employees. Exemplifying his mission, Chad founded Peterman Top Tech Academy, a trade school specializing in restoring hono...
2023-07-04
34 min
BlueCollar.CEO
3 Pillars to Build a CSR Department With Zac Garside
BlueCollar.CEO –Zac Garside is the CEO of Power Selling Pros, where contractors have gone since 2015 to turn customer service into a profit center. He coaches CSR teams on how to book more calls and help more customers. He joined the company in 2015, rose through the ranks, and became the CEO after he shared his vision for the company. Today, he and his team have trained more than 1100 CSRs across the home services industry. In this episode, Ryan and Zac discuss the fundamental principles of excellent customer service, the importance of consistency, the pillars of s...
2023-05-09
28 min
BlueCollar.CEO
The 4 Things That Landed Balanced Comfort on the Inc 5000 List With Aaron Husak
BlueCollar.CEO –Aaron Husak is the CEO of Balanced Comfort, a general HVAC and insulation contractor in California. Aaron started in the solar industry before transitioning to energy audits, inspecting heating and air conditioning contractors' work.He worked for a few contractors in the San Diego area before moving back to Fresno to start Balanced Comfort. He continued to do energy audits on customers' homes for about four years while growing the company. In this episode, Ryan and Aaron discuss the secret behind Balanced Comfort’s fast and sustained growth, the plateaus they...
2023-04-11
32 min
BlueCollar.CEO
Developing Workforce Culture in a Home Service Company With David Loessberg
BlueCollar.CEO –David Loessberg is the CEO of Campbell's Plumbing & Heating in Bozeman, Montana. He is an experienced leader and process improvement expert with a focus on procurement, project management, contracts, supplier management, and data automation areas. He started his career in aerospace working for Boeing before transferring to tech. When David is not working, he is a husband, father of four, hunter, runner, and basketball referee. In this episode, Ryan and David discuss developing workforce culture in a home service company, the practical implications of a good culture, how the company's culture helps with...
2023-03-28
30 min
BlueCollar.CEO
Service Titan and Everything You Want To Know With Jenny Benbrook
BlueCollar.CEO –Jenny Benbrook is the Founder and CEO of Powerhouse Consulting Group, a company of ServiceTitan experts and HVAC software consultants helping maximize investment by building, operating, and maintaining accounts. Jenny is an HVAC sales and marketing expert motivated by results and exceeding expectations by inspiring trust. She is skilled at establishing professional relationships, identifying organizational inefficiencies, and building efficient teams. In this episode, Ryan and Jenny discuss implementing the ServiceTitan platform and why you would consider hiring a company to manage groundwork.Blue Collar CEO is a podcast that is all...
2023-03-07
30 min
BlueCollar.CEO
Best Practices to Attract And Keep High-Quality Employees With Kelly Presgrave
BlueCollar.CEO – Kelly Presgrave is the CEO and Co-founder of Work With Your Handz, an agency that offers recruitment solutions specifically for residential services, commercial services, and construction companies. Kelly is a graduate of George Mason University with a BA in finance, a graduate of Cornell University’s Talent Management and Acquisition program, and a member of SHRM. She continues to gain insight into the constantly evolving recruitment industry, and her background in finance helps her in both business development and client management. In this episode, Ryan and Kelly discuss her journey into of...
2022-12-27
28 min
BlueCollar.CEO
The Secret Sauce to Grow Your Home Service Business With Michelle Van Beek
BlueCollar.CEO –Michelle Van Beek is a business coach and the COO of ServiceRocket Group, and she was also a part of Service Hero Academy. In her coaching, Michelle impacts businesses positively, fulfilling her passion for helping people on a mass scale. She offers online and on-site training for contractors to help improve their operations and grow their business.In this episode, Ryan and Michelle discuss the secret sauce to success in the trades business — which many plumbing and HVAC home service companies struggle with.Blue Collar CEO is a podcast that is a...
2022-09-06
40 min
BlueCollar.CEO
Building the Trades Business of Your Dreams With Judson Burdon
BlueCollar.CEO –Judson Burdon is the Founder and President of Asphalt Kingdom, a source for asphalt seal coating equipment and asphalt products. He created the company to help property owners maintain their asphalt surfaces cost-effectively, increasing property value and curb appeal. Judson started Asphalt Kingdom in 2004 at the age of 21 after selling his paving company and relocating from Canada to Anguilla in the British West Indies. In this episode, Ryan and Judson discuss Judson’s journey in the trades, starting the business from scratch, growing it, and exiting for multi-millions of dollars within...
2022-08-30
28 min
BlueCollar.CEO
How to Make Your Marketing Profitable With Johnny Wenzel and Dylan Kessler
BlueCollar.CEO –Johnny Wenzel is a Marketing Consultant at ServiceTitan, and Dylan Kessler is the Principal Product Manager at ServiceTitan. ServiceTitan is a platform that delivers a seamlessly integrated experience that enables thousands of trades business owners to accelerate growth, drive operational efficiencies, and provide a superior customer experience.Before joining ServiceTitan, Johnny worked at a marketing agency focused on the trades, where he managed all of the PPC. Dylan spent the last 15 years building marketing technology and business collaboration tools on product teams at various other organizations before working for ServiceTitan.In...
2022-08-23
38 min
BlueCollar.CEO
The Importance of Customer and Employee Experience With Stephen Dale
BlueCollar.CEO –Stephen Dale is a Trainer and Coach at Power Selling Pros, a training and coaching organization that turns disorganized, overwhelmed CSRs, Technicians, and Leaders into confident well-oiled machines that make more money. He boasts 15 years of experience as an operations manager for three Dallas-area companies. As a trainer and coach, Stephen specializes in putting strategic plans into action through exceptional presentation and public speaking skills, with a solid ability to inspire and lead others to achieve their personal and professional goals. In this episode, Ryan and Stephen discuss why your skil...
2022-08-16
30 min
BlueCollar.CEO
1 year recap with Ryan Redding and Boris Clemente
BlueCollar.CEO –Ryan Redding is the Owner of DP Marketing Services, an agency that is based in Tulsa, Oklahoma, and provides digital marketing solutions for home services companies so they can produce quality leads and generate higher profits. They specialize in websites, SEO, PPC, social media, and reputation management.Ryan is the host of the Blue Collar.CEO podcast, which is all about helping companies build a better, more profitable, and more sustainable home services business.In this episode, Ryan talks to Boris Clemente, Sales Account Executive with DP Marketing Services, about th...
2022-08-09
51 min
BlueCollar.CEO
Raising Leaders for the Trades With Dan Dowdy
BlueCollar.CEO –Dan Dowdy is the Founder of Built for the Trades, an executive leadership coaching, training, and mastermind community explicitly built for the trades. He is also a second-generation master plumber, certified John Maxwell Coach, trainer, and speaker, with over 20 years of experience as an entrepreneur in the home services space. He dedicates his life to giving back to the trades all he’s learned, believing that success in life and business starts within — working on yourself first before focusing on what’s around you. Dan is transforming home services business owners through leadershi...
2022-08-02
33 min
BlueCollar.CEO
The Character of a Successful Trades Company With Michael Claudio
BlueCollar.CEO –Michael Claudio is the Owner of WinRate Consulting, a construction sales consultancy and recruitment company. Michael has taken nine years of corporate sales training success and paired it with five years of construction sales success across several companies to create a proven process and procedure that increases revenues and profits by solving the biggest complaints in the industry.He started his sales and management career in retail with Verizon Wireless before working in their enterprise business-to-business sales team. During his time in Corporate America, Michael was given some of the best training in...
2022-07-26
44 min
BlueCollar.CEO
How To Use Menu Pricing To Increase Profits With Danielle Putnam
BlueCollar.CEO –Danielle Putnam is the President of The New Flat Rate, a flat rate menu pricing system for residential contractors that does the selling for you by giving your customers choices. When given choices, customers buy more. When Danielle is not talking to contractors nationwide about how they can double, triple, and even quadruple their sales, she's training for the next 1/2 marathon or traveling to a quiet beach with a good book. In this episode, Ryan and Danielle Putnam discuss how contractors can benefit from The New Flat Rate and how menu...
2022-07-19
25 min
BlueCollar.CEO
The Growing Role of Women in the HVAC Business With Colleen Keyworth
BlueCollar.CEO –Colleen Keyworth is the Director of Sales and Marketing for Online-Access, an HVAC web marketing company located in Michigan. Working in her family’s HVAC and plumbing business gave her a clear understanding of what contractors face when they own and operate a profitable business. Online-Access originated out of her family’s business to meet their own marketing needs, but today works with hundreds of HVAC, plumbing, and electrical contracting companies across North America.Colleen is the President and a Member of the Board of Directors at Women in HVACR, where they improv...
2022-07-12
22 min
BlueCollar.CEO
Financial X-Ray for Your Home Services Business With Caleb Guilliams
BlueCollar.CEO –Caleb Guilliams is the Founder and CEO of BetterWealth, a company that shows people how to take control of their money and turn it into unprecedented wealth. Caleb began his journey into wealth creation at an early age by reading every financial book he could get his hands on. He was fascinated with the idea of ordinary people being able to achieve extraordinary wealth. Fast forward to his college days. Caleb took over the investment department of a bank by the age of 19, where he saw firsthand how 98% of Americans were financially fai...
2022-07-05
34 min
BlueCollar.CEO
Marketing for Growth With Crystal Williams
BlueCollar.CEO –Crystal Williams is the Founder and Creative Director of Lemon Seed Marketing, a comprehensive marketing company that manages the strategic efforts of companies that want to see growth. With over a decade of marketing and employee engagement experience under her belt, Crystal has an out-of-the-box way of thinking that draws attention to her marketing strategies and community involvement. In this episode, Ryan and Crystal discuss the most common things that contractors do that get in the way and impact their company's ability to grow.Blue Collar CEO is a po...
2022-06-28
34 min
BlueCollar.CEO
eCommerce for HVAC Companies With Stephanie Postell
BlueCollar.CEO –Stephanie Postell is the Co-Owner and Chief Operating Officer of Anchor Heating and Air, a company that provides service, maintenance, and installation of HVAC systems. She is also the Contractor Success Coach for Contractor Commerce, the first and only plug-and-play e-commerce solution for contractors. In this episode, Ryan and Stephanie talk about the developments in e-commerce, customer behavior related to the trades, and why it's a good decision to sell trade business supplies from your website.Blue Collar CEO is a podcast that is all about helping you build a bet...
2022-06-21
34 min
BlueCollar.CEO
Top Mistakes To Avoid When Selling Your Home Services Business With Brian Cohen (Part 2)
BlueCollar.CEO –Brian Cohen is the Business Strategist for SF&P Advisors, a valuation, accounting, research, and financial analysis company for HVAC and plumbing businesses and mechanical and commercial contractors. Before joining SF&P, Brian ran a home improvement organization with more than 100 employees in four locations. He is well versed in sales and marketing strategy and has consulted dozens of clients in various industries. He is adept at project management and client relations.In this episode, Ryan and Brian continue their conversation about some of the top mistakes people make and the...
2022-06-14
28 min
BlueCollar.CEO
Top Mistakes To Avoid When Selling Your Home Services Business With Brian Cohen (Part 1)
BlueCollar.CEO –Brian Cohen is the Business Strategist for SF&P Advisors, a valuation, accounting, research, and financial analysis company for HVAC and plumbing businesses and mechanical and commercial contractors. Before joining SF&P, Brian ran a home improvement organization with more than 100 employees in four locations. He is well versed in sales and marketing strategy and has consulted dozens of clients in various industries. He is adept at project management and client relations.In this episode, Ryan and Brian talk about some of the top mistakes people make and the most com...
2022-06-07
24 min
BlueCollar.CEO
Maintaining the Customer Experience With Rodney Bailey
BlueCollar.CEO –Rodney Bailey is the President of
2022-05-31
27 min
BlueCollar.CEO
The Truth About Working With Family in a Trades Business With Mark Stepowoy and Rachel Cross
BlueCollar.CEO –Mark Stepowoy is the Owner of a couple dozen Roto-Rooter Plumbing & Drain Service franchises, and Rachel Cross is a Senior Growth Product Specialist at ServiceTitan.Mark’s franchises are located throughout Ohio and Illinois. Mark is also a partner in a few other locations. He’s been in the Roto-Rooter business for a quarter of a century. At ServiceTitan, Rachel helps establish solutions around customer-specific setups and workflows, building relationships, and training users on growth products. Before that, she worked with her dad, Mark Stepowoy, as Enterprise Administrator across the various...
2022-05-24
42 min
BlueCollar.CEO
The Truth About Being a Woman in the Trades With Cassie Pound and Leslie Harpole
BlueCollar.CEO –Cassie Pound is the Vice President of Quality Heating & Cooling, LLC, and Leslie Harpole is the Co-owner of Champion Plumbing.Quality Heating & Cooling, LLC is a full-service HVAC and plumbing company in Glenpool, Oklahoma. Cassie has a heavy human resources and management background, having worked in HR for a trucking company and handling operations for a retail chain. She and her husband Oscar founded Quality Heating & Cooling in 2014, and Cassie handles the marketing side of the business. They have six beautiful kids. Champion Plumbing is a residential plumbing service business tha...
2022-05-17
32 min
BlueCollar.CEO
Financial Training and Planning for Trades’ Teams With Travis Smith and Heather Bargender-Wavra
BlueCollar.CEO –Travis Smith is the President, and Heather Bargender-Wavra is the Chief Financial Officer (CFO) of Sky Heating, AC & Plumbing, based in Walton, Oregon. Sky Heating, AC & Plumbing was initially founded in 1979 by Travis' father, William Smith. Travis has spent his entire life working with the company, climbing the ranks from office worker to technician, and now he’s the owner. He serves on the board of the Oregon Air Conditioning Contractors of America and the Home Builders Association Home Performance Council.Heather manages financial and business-related matters for Sky Heating, AC...
2022-05-10
34 min
BlueCollar.CEO
All Things Recruiting for the Trades With Nancy O'Hare-Zika
BlueCollar.CEO –Nancy O'Hare-Zika is the Owner of Yellow Dog Creative (formally Swick Media), a full-service marketing agency with a strategic focus on companies in the skilled trades. They offer videography, audio production, graphic design, animation, brand development, creative writing, media strategy, and buying services. Previously, Nancy was the General Manager of Swick Home Services. She is also the Owner and CEO of Gavel Marketing.In this episode of Blue Collar.CEO, Ryan and Nancy talk about the struggles of hiring great people for the trades, why the problem exists, the internal changes to ma...
2022-05-03
30 min
BlueCollar.CEO
The #1 Secret To Growing Your Trades Business With Cassie Pound
BlueCollar.CEO –Cassie Pound is the Vice President of Quality Heating & Cooling, LLC, a full-service HVAC and plumbing company in Glenpool, Oklahoma. She has a heavy human resources and management background, having worked in HR for a trucking company and handling operations for a retail chain. She and her husband Oscar founded Quality Heating & Cooling in 2014, and Cassie handles the marketing side of the business. They have six beautiful kids. On this episode of Blue Collar.CEO, Ryan and Cassie talk about people as the number one secret to growing a trades company, how to...
2022-04-26
33 min
BlueCollar.CEO
Lobsters and Growing Your Home Service Business With Dan Zawacki
BlueCollar.CEO –Dan Zawacki is the Founder of Lobster Gram, a company that sold and delivered live lobsters and seafood around the U.S as gifts. He was the first person to do it back in 1987, which became his claim to fame. Three decades later, Dan sold Lobster Gram and now runs THE 4 MORES℠, where he is a Certified EOS Implementer that helps companies implement the Entrepreneur Operating System (EOS). He helps owners and leadership teams get the most out of their companies using his unique approach — through structure, growth, profit, and fun. He also is...
2022-04-19
39 min
BlueCollar.CEO
Mergers, Acquisitions and Big Exits for Home Services Businesses With Brian Cohen, Business Strategist for SF&P Advisors
BlueCollar.CEO –Brian Cohen is the Business Strategist for SF&P Advisors, a CPA firm that does mergers, sales, and acquisitions with HVAC, Plumbing, mechanical, and industrial contractors. Before joining SF&P, Brian ran a small home improvement organization with more than 100 employees in 4 locations. He is well-versed in sales and marketing strategy and has consulted dozens of clients in many industries. He is particularly adept at project management and client relations.In this episode, Ryan and Brian talk about mergers and acquisitions and what it means for home services business owners, how...
2022-04-12
33 min
BlueCollar.CEO
Maximizing the Upside Impact of the Trades With Edward McFarlane, Co-founder of Schedule Engine
BlueCollar.CEO –Edward McFarlane is the Co-founder of Schedule Engine, a nationwide service that equips contractors to deliver a modern, connected, and engaging customer experience. He’s a trainer for the HVAC home service community, a Member of the Board of Trustees for North American Technician Excellence, and the Vice-Chair Board of Directors of Air Conditioning Contractors of America (ACCA). In this episode, Ryan and Edward discuss the reasons behind the skills gap in the home services industry, how the industry can attract more talent, the upside impact of the trades, current challenges in the i...
2022-04-05
32 min
BlueCollar.CEO
Scaling Your Home Services Business Efficiently With Austin Clark
BlueCollar.CEO –Austin Clark is the Owner of Moxie Pest Control, where they offer customizable, premium service subscriptions for any of your pest needs. Moxie’s mission is to improve the quality of life for its customers, team, and community. Austin has been managing and overseeing every aspect of the business since 2011. His current focus is on buying other pest control businesses. He is also the Host of the Multiply You Podcast.In this episode, Ryan talks with Austin Clark about transforming how you think about your business in terms of operations, emplo...
2022-03-29
27 min
BlueCollar.CEO
What’s the #1 Thing You Need To Grow Your Home Services Business?
BlueCollar.CEO –Ryan Redding is the Owner of DP Marketing Services, an agency that is based in Tulsa, Oklahoma and provides digital marketing solutions for home services companies so they can produce quality leads and generate higher profits. They specialize in websites, SEO, PPC, social media, reputation management, and more.Ryan is the Host of the Blue Collar CEO podcast, which is all about helping companies build a better, more profitable, and more sustainable home services business. In this episode, Ryan talks about the value of the Blue Collar CEO podcast content, why...
2022-03-22
03 min
BlueCollar.CEO
Growing a Trades Company With Charley Boyce
BlueCollar.CEO –Charley Boyce is the President of Paschal Air, Plumbing & Electric, based in Springdale, Arkansas. Charley joined the company in 2010 as the head of sales when it was still Paschal Heat, Air & Geothermal. Two years later, Charley bought out the owner and has grown the company exponentially over the last 10 years. Charley’s success in the trades is not a surprise — he grew up in the trades. He was born and raised in Tulsa, Oklahoma, where his grandfather owns an HVAC company he started in the early 1960s. Schooling took Charley to Arkansas, where h...
2022-03-15
38 min
BlueCollar.CEO
Leading by Your “Why” With Leslie and Brent Harpole
BlueCollar.CEO –Leslie and Brent Harpole are the Co-owners of Champion Plumbing, a residential plumbing service business. They service Oklahoma City and the surrounding areas. Leslie and Brent started Champion Plumbing after Leslie left her job as a Land Technician at a petroleum land and surface services company in 2015. In addition to owning and running their business, Leslie and Brent love being parents to two spunky and fun little girls and two fur babies. In this episode, Ryan talks with Leslie and Brent Harpole about why it is so important to have a good “why”...
2022-03-08
46 min
BlueCollar.CEO
How To Grow Your Business Using Earned Media With Heather Ripley
BlueCollar.CEO –Heather Ripley is the Founder and CEO of Ripley PR, a global public relations agency specializing in the skilled trades. Ripley PR was named by Forbes as one of America’s Best PR Agencies in 2021 and recognized by Entrepreneur Magazine as a Top Franchise PR Agency for four years in a row.Heather is proficient in sales, business accounting, strategic marketing, public relations, and social media planning and execution. She is passionate about helping business owners in the skilled trades embrace the power of public relations to grow. Throughout her career, she’s advi...
2022-03-01
28 min
BlueCollar.CEO
Delegating for Company Growth With Chad Gill
BlueCollar.CEO –Chad Gill is the President of Concreate, a company specializing in all things concrete, including polishing, staining, surface prep, and joint repair. The company works hand in hand with designers, architects, project managers, general contractors, tradespeople, and homeowners from start to finish. Chad started Concreate in 2002, and through this work over the years, he developed a unique understanding of the importance of clear communication when tracking information from job sites which led him to found Workforce Recon in 2017. Workforce Recon runs Field Recon, an easy-to-use app that allows companies to see and und...
2022-02-22
34 min
BlueCollar.CEO
Fixing Workforce Shortages With Ryan Englin
BlueCollar.CEO –Ryan Englin is the Founder and CEO of Core Matters, a company that helps home service companies focus on the core elements that matter most to their business so they can win the talent war. Ryan lives out his passion for assisting blue-collar companies to hire quality technicians and craftworkers faster through his proprietary system — Core Fit Hiring.He is a proven people, processes, and systems professional, having been in charge of compliance, teams, operations, and management for various companies throughout his career before founding Core Matters in 2011. In this episo...
2022-02-15
29 min
BlueCollar.CEO
Becoming a Big Time Plumber With Leslie Harpole, Co-owner at Champion Plumbing
BlueCollar.CEO –Leslie Harpole is the Co-owner of Champion Plumbing, a residential plumbing service business that she and her husband, Brent, started. They service Oklahoma City and the surrounding areas. When Leslie left her job as a Land Technician at a petroleum land and surface services company in 2015, she channeled her passion for her community and other local businesses to start Champion Plumbing.She received her Bachelor of Science degree from the University of Central Oklahoma. In addition to owning and running their business, she and her husband love being parents to two spunky an...
2022-02-08
39 min
BlueCollar.CEO
Financial Freedom Through Intentional Living With Caleb Guilliams
BlueCollar.CEO –Caleb Guilliams is the Founder and CEO of BetterWealth, a company committed to showing people how to take back control of their money and turn it into unprecedented wealth. Caleb began his journey into wealth creation at an early age by reading every financial book he could get his hands on. He was fascinated with the idea of ordinary people being able to achieve extraordinary wealth. Fast forward to his college days, Caleb took over the entire investment department of a bank by the age of 19, where he saw firsthand how 98% of Ame...
2022-02-01
41 min
BlueCollar.CEO
Growing Brand Awareness With Jen McKee, Owner of Kee Hart Marketing
BlueCollar.CEO –Jen McKee is the Owner of Kee Hart Marketing, a social media marketing agency that provides done-for-you services for service-based companies. Kee Hart Marketing is a small but mighty team of people who love, live, and breathe social media. They enjoy being creative, connecting with people online, and buying into their client's goals and objectives.She was formerly a Manager at Chili's for 16-plus years, where she hired and trained team members to run a successful corporate restaurant.When Jen is not busy in the social media world, she spends ti...
2022-01-25
31 min
BlueCollar.CEO
Simplifying Your Business With Adi Klevit, Co-founder Business Success Consulting Group
BlueCollar.CEO –Adi Klevit is the Co-founder and Business Consultant at Business Success Consulting Group, where they systematize businesses so the owner can work "on" the business and not "in" the business. She has a unique understanding of the challenges businesses face, thanks to her 25 years of knowledge and experience as a trained industrial engineer, management consultant, and business executive.Adi utilizes her practical know-how and wisdom to successfully help organizations and companies of varying sizes dramatically improve their efficiency and performance. She is also the Host of the Systems Simplified podcast.
2022-01-18
37 min
BlueCollar.CEO
Mental Health and Home Services With Stacy Fore, Co-owner at Triple Play Home Services
BlueCollar.CEO –Stacy Fore is the Co-owner at Triple Play Home Services, formally HVAC Solutions, which she started with her husband Mike Fore in 2009. They operate out of Edmond, Oklahoma, and with over 15 years of combined experience, the couple has been able to grow their business 300% since they started. Originally from California, Stacy moved to Oklahoma because of her former job at the second largest student housing development agency in the United States. She traveled the US developing off-campus student housing based on the needs of the universities. Stacy developed Bryant Place student apartments in...
2022-01-04
29 min
BlueCollar.CEO
Nurturing Lifetime Customers With Bradley Scruggs, Chief Marketing Officer at ZyraTalk
BlueCollar.CEO –Bradley Scruggs is one of the Founders and the Chief Marketing Officer at ZyraTalk, a conversational marketing platform that helps local businesses win and retain customers. They guide companies through the process of improving their customers' experience and increasing online leads by opening up additional communication channels.Bradley has created various playbooks to assist ZyraTalk's customers in automating the entire customer relationship through automated chat, automated reputation management, and the automated post-sale relationship. He is also the CMO and Co-founder of Great Pros, a platform that allows homeowners to connect wit...
2021-12-28
28 min
BlueCollar.CEO
HR and Safety Best Practices for the Trades With Ian Schotanus
BlueCollar.CEO –Ian Schotanus is the Managing Member, Owner, and Lead Consultant for The Big Picture Consulting, where he leads HR and safety consultations to assist contractors across the US to protect their life’s work from the adeptness of labor and ambulance-chasing lawyers.Ian has a well-established knowledge base specifically geared to assist residential and commercial service providers. He is a US Navy veteran, has worked in the retail/service field in both sales and as a technician, and has a decade’s worth of experience as a National Level HR & Safety Compliance Consul...
2021-12-21
47 min
BlueCollar.CEO
Maximizing ServiceTitan To Improve Trade Businesses With Jenny Benbrook, Co-Founder of Powerhouse Consulting Group
BlueCollar.CEO –Jenny Benbrook is the Co-Founder of Powerhouse Consulting Group, where they offer ServiceTitan support and optimization services. Jenny is an HVAC sales and marketing expert with over 15 years of achievement in directing multimillion-dollar sales growth. She has the unique ability to identify organizational inefficiencies and turn them into profit-increasing opportunities and solutions. She uses goal setting, budget planning, administrative processes, and data analytics to produce an actionable change in company culture. In this episode, Jenny and Ryan discuss the #1 thing you need to have in place to start with ServiceTitan or a...
2021-12-14
33 min
BlueCollar.CEO
Managing the Finance Side of Your Trade With Russell Furr of Culpeper Home Services
BlueCollar.CEO –Russell Furr is the President of Culpeper Home Services. At Culpeper Home Services, they meet customers’ plumbing, electrical, and HVAC needs. Russell started his career as a plumber’s apprentice, and after 10 years, he earned his master plumbing license. Later, he earned his master gasfitter and master electrician licenses, He also has special certifications, including backflow testing and tankless and hybrid water heater services. Russell’s dedication and professional service earned him community recognition, and he was named Entrepreneur of the Year 2018 by the Culpeper Chamber of Commerce.In this episode...
2021-12-07
44 min
BlueCollar.CEO
Demystifying Branding for the Trades With Sarah Ghirardo, Sr. Marketing Operations Manager at ServiceTitan
BlueCollar.CEO –Sarah Ghirardo is the Sr. Marketing Operations Manager at ServiceTitan, where she manages the Marketing Pro Product Team. ServiceTitan is the world’s leading and fastest-growing software technology platform for the trades evaluated at over 8.3 billion dollars. Sarah brings her industry knowledge to help make any size trade business run marketing like a pro.Before joining ServiceTitan, Sarah was the Director of Digital Marketing at Service Champions Heating and Air Conditioning NorCal, where she grew digital lead and direct mail conversions.Sarah has a deep passion for marketing and helping peop...
2021-11-30
35 min
BlueCollar.CEO
Mistakes Businesses Make and How To Fix Them With Kelley Hartnett of Tall Tree Collective
BlueCollar.CEO –Kelley Hartnett is a StoryBrand Certified Guide and a Copywriter at Tall Tree Collective. She’s spent 12 years partnering with nonprofits in both paid and volunteer leadership positions. Her work as a StoryBrand Certified Guide has given her the tools to create an effective communication framework to help struggling nonprofits and businesses. Kelley knows how to craft marketing messages that inspire people to get behind a cause or to buy a product or service. She helps businesses renew their motivation and excitement for their work.In this episode, Ryan talks to Kelley abou...
2021-11-23
36 min
BlueCollar.CEO
How To Use Mindfulness To Lose Stress and Take Back Control of Your Life With Stephen Christopher, Founder of Wit Digital
BlueCollar.CEO – Pay attention to what you are thinking about- because you hold responsibility to take back control of YOUR life!In this episode, Ryan Redding was joined by Stephen Christopher, founder of multi-million marketing agency, Wit Digital, that serves home service companies. With a huge passion in Intuitive guiding and coaching, Stephen has been able to inspire people to become more than they ever thought possible. “We are the conscious creators of our reality through our thoughts and energy. If you don’t like your current reality, you’re the only one that...
2021-11-16
40 min
BlueCollar.CEO
Business Talk with Josh Ferguson
BlueCollar.CEO – Episode 15 is now live! Ryan Redding was able to chat with Josh Ferguson, owner of Spartan Plumbing. During this conversation, Josh gives insight about starting a business, and how to keep it running while continually growing the business. Josh started his plumbing career in 2005 and worked for a plumbing company for 13 years. He then started his own plumbing company in June of 2018 which is now Spartan Plumbing. This episode is filled with wins and losses, lessons learned, and advice about starting your own business. If you wan...
2021-11-09
35 min
BlueCollar.CEO
Digital Marketing “Must Knows” with Josh Crouch
BlueCollar.CEO – Episode 14 is now live!! There are so many things that go into Digital Marketing. Im this episode, Ryan chats with owner and founder of Relentless Digital, Josh Crouch! Josh has been in the home services industry, specifically HVAC for over 8 years as an Operations Manager, Branch Manager, Territory Sales Manager and Director of Marketing. You will hear some important tips and “must knows” about Google Map Spam, the 3-Pack, and content from this conversation. Best advice from this episode … find an amazing marketing team with experts like Josh to help your business move clos...
2021-11-02
44 min
BlueCollar.CEO
Branding Wizard aka Dan Antonelli
BlueCollar.CEO – In today’s episode, we had the honor to speak with the master of Branding - Dan Antonelli. Dan Antonelli is the president and chief creative officer of KickCharge® Creative, and author of Building a Big Small Business Brand. He oversees all aspects of brand design and development for KickCharge clients and relishes helping small businesses crush their competition with disruptive brands integrated on wraps. He is a wizard when it comes to creative branding. In this episode, Dan talks about so many things invol...
2021-10-26
38 min
BlueCollar.CEO
Importance of Culture with Jackie Aubel
BlueCollar.CEO – In this episode, we had the amazing opportunity to speak with Jackie Aubel, host of the Toolbox for the Trades Podcast with Service Titan-the leading home and commercial field service software. During her time as the host for the Toolbox for the Trades Podcast and within the industry, the biggest takeaway and topic of discussion has been culture. Within the conversation, Ryan and Jackie talk about the importance of culture and how you must focus on it now! Jackie says “When you have a toxic culture, you will literally have people actively trying to si...
2021-10-19
41 min
BlueCollar.CEO
Let’s talk EOS with Eric Albertson
BlueCollar.CEO – In this episode, Eric Albertson breaks down EOS and how it is his #1 practice when it comes to helping business owners get what they want out of a business. Through his Certified EOS Implementer®️ qualification, deep expertise, confidence and skill, Eric has a million stories to make the Entrepreneurial Operating Systems (EOS®️) and his teachings accessible to each member of your leadership team so they can go to productive action and results in days. Eric has helped entrepreneurs and owners achieve a level of financial security and career fulfillment they previously thought was beyond their re...
2021-10-12
48 min
BlueCollar.CEO
“Never Gonna Wanna!” with Rachel Stepowoy
BlueCollar.CEO – Episode 10 is one of those episodes where you want to have a pen and paper. Because you are never gonna wanna do it-- so you better just buckle down and do it now!! In this episode, Rachel Stepowoy with Service Titan, steps up and talks about how to prevent and overcome burnout. Take a listen as this amazing woman of the trades speaks truth about creating boundaries personally and professionally so that you can take care of yourself. If you want to hear more stories or insight, subscribe to Blue Collar CEO on A...
2021-10-05
36 min
BlueCollar.CEO
New Perspective of the Industry with Jon Brewer
BlueCollar.CEO –Being disruptive can be a good thing, especially within this industry! This week we had the honor of speaking with someone who has come from the industry and is now looking in from a national view with Service Titan- Jon Brewer!!! In this episode, Jon Brewer talks about how important it is to have the willingness to be disruptive in the trades. “It will bring people back to the trades, attract people to the trades, and make them want to work in the trades.” Don't be scared to disrupt the norms and learn to make m...
2021-09-28
45 min
BlueCollar.CEO
Let's talk Branding with Nancy O'Hare-Zika
BlueCollar.CEO – No bullshit when it comes to this episode! Just straight facts about how good branding could impact a company. Nancy O’Hare- Zika is a well known expert within the trades when it comes to branding. Her company, Yellow Dog Creative, a Michigan-based creative agency, focuses on the marketing needs of companies across the skilled trades. In this episode, Nancy breaks down some low cost marketing strategies that are easily implementable as well as what good branding takes. If you want to hear more stories or insight, subscribe to Blue Collar CEO on Apple...
2021-09-21
33 min
BlueCollar.CEO
Hitting the books-Cheryl Lanahan
BlueCollar.CEO –Cheryl Lanahan is the founder of PlumbBooks, a bookkeeping firm for home service companies. PlumbBooks delivers meaningful, accurate, and on-time custom reporting so that decision makers understand their financial position and make informed money moves. Cheryl’s goal is to have a business where people love to work, clients are wowed with their services, and providing value is #1. PlumbBooks has helped clients save thousands on payroll taxes, adjust their spending so that they are profitable, and feel completely at peace that their books are in great shape. This episode is information packed so take a li...
2021-09-14
23 min
BlueCollar.CEO
Social Media Doesn’t Have to be Shitty with Duncan Alney
BlueCollar.CEO – The Man of Social Media…..Marketing. In this episode, we chat with Duncan Alney, CEO of Firebelly Marketing. Duncan shares the best insight about how Home service companies can use social media to their advantage. A lot of guys in the trades doing social media don’t focus on the stories but focus on the “what”. Duncan says that as business owners, men and women should focus more on the story behind the actions instead of just the mechanics. Take a listen to this episode and make sure to check out Duncan’s podcast, The Firebell...
2021-09-07
36 min
BlueCollar.CEO
Getting Real with Aaron Smeltz
BlueCollar.CEO –In this episode, Aaron Smeltz with Quality Service Today Plumbing & Septic explains why you should not try to teach a dog to meow. Also how it is absolutely impossible to hammer a nail in a piece of wood with a screwdriver. If you want to know what the heck either of those mean, sit back, crank up the sound, and take a listen. Aaron is a man of realness and integrity and knows how to build a business where people lead with their strengths. If you want to hear more stories or ins...
2021-08-31
36 min
BlueCollar.CEO
Processes and Procedures with Adi Klevit
BlueCollar.CEO – Nobody wakes up and thinks about implementing processes and procedures. Well... nobody but Adi Klevit. Adi Klevit is the leader and visionary of Business Success Consulting Group. Adi utilizes her practical know-how and wisdom to successfully help organizations and companies of any size dramatically improve their efficiency and performance. This conversation could change how you look at implementing processes within your business so make sure to take a listen.If you want to hear more stories or insight, subscribe to Blue Collar CEO on Apple Podcasts, Spotify, or wherever you get your podcasts.
2021-08-24
37 min
BlueCollar.CEO
Importance of Hiring with Ryan Englin
BlueCollar.CEO – When it comes to the trades, hiring is definitely important because you want to find someone that is the best fit for your company. In this episode, Ryan Englin brings his knowledge to the table and talks about the importance of hiring. Ryan’s company, The Core Matters, provides coaching on attracting, hiring, and retaining rock star employees. As well as hands-on implementation to small and mid-size businesses. “Your core at your company is the foundation of why and how you do what you do. When you start hiring people who align with your core they a...
2021-08-17
37 min
BlueCollar.CEO
Business Secrets with Russell Furr
BlueCollar.CEO – "Being a good leader and managing different kinds of people is the hard part.....the easy part is getting the phone to ring." In this Week's episode, Ryan Redding is joined by Russell Furr from Culpeper Home Services. Russell shares his secrets and tactics that have helped him lead his team to domination within his market and the industry. Check it out!! If you want to hear more stories or insight, subscribe to Blue Collar CEO on Apple Podcasts, Spotify, or wherever you get your podcasts.~Links: ...
2021-08-12
35 min
BlueCollar.CEO
"The Man from Wooten Plumbing" - Brian Wooten
BlueCollar.CEO – Brian Wooten is known for his hard work, dedication, discipline, selflessness, and also known as “The Man From Wooten Plumbing”. In this week’s episode we had the opportunity to talk with Brian about the importance of taking care of his team and customers. Brian shares his insight that has helped his company more than triple in size in the last two years. Take a listen because you will not want to miss it. *Bonus* Check out our list of best plumber marketing companies to help you make more informed decisions for your business...
2021-08-10
26 min
BlueCollar.CEO
TRAILER: BlueCollar.CEO
BlueCollar.CEO –Blue Collar CEO is a podcast that is all about helping you build a better, more profitable, more sustainable and kick ass home service business. Join Ryan Redding each week where he will be joined by industry experts who will break down their success stories and give their best kept secrets for industry domination. You do not want to miss it!Blue Collar CEO is a podcast that is all about helping you build a better, more profitable, more sustainable & kick-ass home service business. Join Levergy® CEO Ryan Redding each week who wil...
2021-06-03
00 min