Shows
B2B InspiredFMCG Strategy That Sells with Jayden KilpatrickLet us know your thoughts.Breaking into retail isn’t just about having a great product—it’s about having a strategy that delivers results. In this episode of B2B Inspired, Jayden Kilpatrick shares practical insights from his journey through New Zealand’s FMCG landscape, from supermarket floors to launching his own brand partner agency. He explains why many emerging brands struggle to scale: they focus on surface-level tactics instead of building a strategic foundation that aligns pricing, positioning, and consumer conversion.Jayden unpacks what B2B buyers in retail really care about, how shelf sp...2025-04-2931 min
B2B InspiredWhy A Plan Is Not A Strategy with PJ MorrisLet us know your thoughts.This episode of B2B Inspired explores how marketers can elevate their impact by shifting focus from tactics to true business strategy. PJ Morris, Head of Customer Experience and Marketing at Fletcher Building Concrete Division, shares how marketers can become more effective by understanding the commercial model of their business. Drawing on her extensive experience in B2B, she unpacks the idea that strategy isn't a list of activities—it's about solving real business challenges with clarity and cohesion.Throughout the conversation, PJ outlines the mindset and skills marketers need to...2025-04-1145 min
B2B InspiredThe 2025 B2B Sales OutlookLet us know your thoughts.What does the future of sales and marketing look like in New Zealand and beyond? Join us for an insightful conversation with Mike Stokes, the visionary founder of Indicator. Mike’s journey from small business ownership to becoming a key player in the sales industry offers a refreshing perspective on the often misunderstood field of sales. Uncover the unique challenges that New Zealanders face in a career path that many stumble into rather than choose. Through Mike's story, we challenge stereotypes and cultural perceptions, shining a light on the diverse skill set re...2025-02-2742 min
B2B InspiredFreeing Smart Minds From Tedious Work with Dave HowdenLet us know your thoughts.Discover how AI is shaping the future of business in New Zealand with Dave Howden, CEO and co-founder of SupaHuman AI. In this insightful episode, Dave shares his journey from the UK to New Zealand and explains why he believes this environment is primed for AI’s transformative potential. We explore the powerful role of large language models and multimodal technology in reshaping business landscapes, highlighting why understanding an organisation’s core values and processes is crucial for AI integration. Businesses that embrace tailored AI solutions can enhance efficiency, drive growth, and stay...2025-02-1343 min
B2B InspiredMeet the Crew: John Hayler, Creative DesignLet us know your thoughts.🚀 Ready to elevate your B2B design game? 🚀 Join us on the latest episode of We Do B2B, BlueOcean’s podcast sharing inspiration and insights for the New Zealand marketing community. This week, we dive deep into the fascinating world of graphic design with creative powerhouse John Hayler. From the allure of gig posters and musical merchandise to navigating the intricacies of B2B branding, John shares insights on blending artistic flair with strategic intent.Discover how understanding client goals, leveraging tools like Canva (yes, even Canva...2024-11-2636 min
B2B InspiredWhat Does it Take to Win? Lessons from Two LegendsLet us know your thoughts.🎙 Uncover the Secrets of Award-Winning B2B Marketing! 🎙Tune in to the latest episode of We Do B2B as we chat with Bhavi Ogra and Julian Liew-Young from Fisher & Paykel Healthcare. Together, they unpack the strategic thinking and real-world tactics behind the Evora Full CPAP Face Mask launch, a campaign that not only revolutionised its market but also took home awards.This episode, recorded live in Auckland, covers everything from aligning product development with marketing to building trust and training sales teams to become brand champions. For New Ze...2024-11-1244 min
B2B InspiredThe anatomy of a good idea, and the cost of being dullLet us know your thoughts.Want to unlock next-level creativity in your marketing?Check out the latest episode of We Do B2B, where we sit down with Brett Colliver, Chief Creative Officer at Dentsu New Zealand. Brett unpacks the anatomy of a great idea and shares his powerful “nods and eyebrows” concept – a fresh way to evaluate whether your marketing ideas are truly hitting the mark. If you're a B2B marketer keen to break away from dull, forgettable campaigns, this episode is packed with practical insights to help you deliver more impactful and creati...2024-10-2338 min
B2B InspiredTurning Emotion Into Outsized ResultsLet us know your thoughts.In this episode of We Do B2B, we dive deep into the ever-evolving world of B2B marketing with none other than James Hurman — an innovation leader, best-selling author, and the co-founder of Tracksuit, which is rapidly changing the way the brand tracking is managed and monitored. For B2B marketing professionals in New Zealand and beyond, this conversation is packed with insights that can transform the way you think about creativity and effectiveness in your own strategies.James discusses the intersection of creativity and commercial success in B2B...2024-10-0939 min
B2B InspiredThe Art of the Customer InterviewLet us know your thoughts.🔎 Keen to bring more customer insight into your decision making? ⚖️ Need to democratise discussions in the boardroom? 💡Or maybe you need to send the right signals to support your journey through the levels of seniority…Join BlueOcean Senior Marketer, Freyja Spaven, on a thought-provoking and practical discussion about the B2B Marketer’s superpower, nailing customer interviews. Freyja reveals effective strategies for conducting powerful customer interviews that go beyond surface-level feedback. · Learn how observing customer environments and engaging with various levels within a client’s organization...2024-09-2442 min
B2B InspiredThe Product Marketing AdvantageLet us know your thoughts.What if mastering the deep knowledge of your product could be the key to elevating your sales team's performance and speeding up your sales cycle? In this first episode of season two the Blue Ocean B2B podcast, we chat with James Igglesden, a seasoned business owner and marketer, to explore the pivotal role of product marketers in B2B marketing. James offers practical advice on how New Zealand businesses can bridge the gap between sales and marketing by ensuring teams deeply understand both their products and target markets. 2024-09-1249 min
B2B InspiredActionable Insights from Tech Marketer of the Year, Nick WhiteheadLet us know your thoughts.Ever wondered what it takes to be recognized as Tech Marketer of the Year? Join us on "We Do B2B" as we chat with Nick Whitehead, the acclaimed CMO of Serko. Nick generously shares his extensive journey through the SaaS industry, his strategic insights on Serko's dual market approach, and how his team’s innovative partnership with Booking.com for Business stands out. From his initial days at small startups to leading marketing initiatives in Fortune 500 companies, Nick's career offers a blueprint for balancing influence and agility in the tech world. 2024-08-0627 min
B2B InspiredLaunch Lessons from Lovina: The Importance of Customer ObsessionLet us know your thoughts.What if the secret to transforming your marketing performance lies in a laser-focus on your customers' needs and experiences? This episode of #WeDoB2B delves into this crucial topic with Lovina McMurchy, COO and CPO of Kry10, as she shares her remarkable journey from South Auckland to global tech leadership. Learn how Lovina's customer-centric initiatives at Starbucks, such as the first national Wi-Fi network and phone-based ordering systems, have redefined customer experience and technology innovation.We also explore insights from the Southern SaaS 2024 keynote, where Lovina discusses the...2024-07-1632 min
B2B InspiredMastering Jobs To Be Done For Global GrowthLet us know your thoughts.Join us for Episode 23 of #WeDoB2B as we uncover the power of customer-centricity with Ross Howard, Chief Product Officer at Tradify. These are invaluable insights into the 'Jobs to be Done' framework and how it drives successful B2B marketing and product development. Ross delves into the challenges of growth, AI applications, sharing his journey from web design to leading Tradify in simplifying the lives of tradespeople.Learn how Tradify’s customer-centric strategy and research team focus on speed and simplicity to deliver a seamless user experience, transforming stressful pa...2024-07-1429 min
B2B InspiredPutting Marketing in the Middle - Unlocking Growth with Lucy MansfieldLet us know your thoughts.This episode is packed with invaluable advice for B2B marketers eager to innovate and grow in today’s fast-paced landscape. Join us as we chat with Lucy Mansfield, VP of Growth at Lumin, and dive deep into the pivotal role of marketing in driving company success. Lucy explains how Lumin leverages product-led growth strategies through data-driven insights while fostering a culture of inclusivity and ambition within her team. Discover the transformative potential of AI in business and the importance of integrating emotional, psychological, and functional aspects into grow...2024-06-1728 min
B2B InspiredMeasuring the Metrics that Matter: Global Lessons from the Coal Face with Carter PerezLet us know your thoughts.Unlock the secrets to aligning sales and marketing metrics with Carter Perez of Revenue Chemists. In this episode of We Do B2B, Carter shares his tried-and-true methodology from scaling SaaS companies, demonstrating how a unified approach to metrics can bridge traditional departmental divides.Discover how to track conversions from raw leads to closed sales and ensure your teams are working towards common goals, gaining actionable insights from an expert in scaling SaaS companies and demand generation planning.Compare New Zealand's sales training investments with the robust programs...2024-06-0521 min
B2B InspiredThe Strategic Importance of Singular FocusLet us know your thoughts.Jump aboard with us on our latest #WeDoB2B journey Episode 20 features Asantha Wijeyeratne, the entrepreneurial force behind PaySauce, as their team navigate the challenges and triumphs of innovating in New Zealand's payroll industry.This is a tale of sustainable growth, customer empathy, and leveraging third-party tools to elevate the client experience. We delve into the complexities of B2B marketing with Asantha and co-founder Troy Tarrant, who create simple, compliant payroll solutions for SMEs.The episode uncovers the importance of customer...2024-05-2032 min
B2B InspiredCustomer Empathy; Unleashing The Marketer's SuperpowerLet us know your thoughts.How do we apply our 💥superpower of empathy💥 in the marketing mix?Pull up a chair and get comfortable for *Storytelling Time* as we join Korey Rubenstein, a 'pracademic' bridging academic theory with real-world B2B marketing practices. In this discussion, Korey, a University of Waikato lecturer and KiwiSaaS community director, emphasises the powerful mix of creativity and strategy that emerging marketers can offer. Discover how storytelling, from ancient times to the silent film era, shapes marketing narratives that captivate audiences, enhance memory retention, and influence decision...2024-05-0637 min
B2B InspiredFrom Presentation To Performance, Preparation Is EverythingLet us know your thoughts.For B2B marketers, mastering public speaking is crucial. This episode features Michael Philpot, an expert in executive speaking, who teaches you how to unlock your inner storyteller and excel on the global stage. We delve into overcoming New Zealand's "tall poppy" syndrome in the tech industry through effective self-promotion.Join us as we explore how to captivate your audience with authenticity and precision. We'll discuss the importance of body language, preparation, and the courage to remain unapologetically yourself. Learn how to infuse your marketing narratives with charisma and turn...2024-04-2235 min
B2B InspiredThe Role of Humanity in the Rise of AILet us know your thoughts.Join me, Dale Koerner, alongside the remarkable Tatyana Mamut, as we traverse the fascinating intersection of anthropology and AI, especially when it comes to the intricacies of B2B marketing. Tatyana's extraordinary transition from the halls of academia into the forefront of tech innovation sheds light on the essential understanding of human behavior that's vital for creating technologies that connect with users on a deeper level. Our conversation at Southern SaaS 2024 peels back the layers on how AI tools like ChatGPT are evolving but also touches on the need for domain-specific knowledge...2024-04-1041 min