Shows
Blue Sense PodcastQ&A Answering Listeners Questions: LTV, Creative Testing & MoreIn this episode, Nathan answers questions from listeners about budget allocation for retention, the growth of BlueSense Digital, the effectiveness of Advantage Plus, TikTok advertising, server-side tracking, and the importance of creative testing. He emphasises the importance of merchandising in driving lifetime value and suggests that technical competence is key to agency growth. He also provides insights into the volume of creative testing required for effective advertising.TakeawaysLifetime value is largely influenced by the merchandising and quality of the product, rather than marketing efforts alone.Technical competence is crucial for agency...
2024-06-2033 min
eCommerce AustraliaElite eCommerce Strategy featuring Nathan Perdriau (Blue Sense Digital)Have you ever wondered why some e-commerce businesses skyrocket while others plateau? The answer lies in the metrics they prioritise and how they execute their strategies, especially during high-stake periods like Black Friday. Ryan Martin sat down with Nathan Perdriau, co-founder of BlueSense Digital, who has plenty of insights to share after years of navigating the choppy waters of digital marketing and e-commerce.Our conversation starts with an insightful look at the importance of focusing...
2023-10-0937 min
BlueSense Podcast10: Interview with Stears Chief of Staff - Matinat AjeigbeIn this episode, we talk with the Chief of Staff of Stears - Matinat Ajeigbe on some challenges with building a leading research and intelligence house in Africa; the company's growth, the challenges in her role as CoS and some hurdles ahead - including Stears' strategy for covering the 2023 Nigerian Elections.
Stears' is on a mission is to become the world's most trusted source of African data, insight and data collection tools for businesses, financial and policy professionals.
2023-07-0634 minBlueSense Podcast9: Interview with MVX CEO - Tonye L. Member-OtajiIn this episode, we talk with our friend and founder of MVX - Tonye Membere-Otaji on some challenges with building a bluetech company in Africa; the company's growth so far and some hurdles they've had to overcome to get to where they are.
MVX is a game-changing technology platform built to solve the fundamental problem of fragmented, inefficient and expensive process of freight shipping in Africa.
2022-10-1134 min
BlueSense Podcast8: Nigeria's fintech + Financial InclusionDespite a ferociously demanding operating environment, there is growing improvement for fintech start-ups in Nigeria. Financial inclusion rates are surprisingly low, but mobile penetration rates are high and continuously rising, with investment growing quickly. In this podcast BlueSense examines the role fintech has played in the growth of financial inclusion and what more could be done to support this growth.
2022-04-0806 minBlueSense Podcast7: Everything you need to know about the Nigerian Start-up BillWith the growing ecosystem of Start-ups in Nigeria, the Nigerian government has proposed a bill to support the growth of Start-ups in the country. In this article, our Business Analyst - Mmesoma Otuokere shares the requirements tech companies would need to meet, to qualify as a start-up; as well as advantages outlined in the bill for start-ups.
2022-02-0703 minBlueSense Podcast6: Guides to Raising funds for your Start-upRaising funds for your startup is not as difficult as you would think. It is in fact super easy because there are more investors out there than there are startups. Your focus should be on getting these investors to invest in your startup. How do you guarantee that investors will put their money in your startup? This episode will show you how.
2020-09-0103 minBlueSense Podcast5: How to Hire for your Start-upMost companies as they grow just start to hire people + expect that their horsepower increases as they grow; turns out that’s not the case. Usually when you hire more people you actually don’t get that much more done; you actually sometimes get less done. eg. engineers, designers, etc. The reason for this is that most people are actually ammunition + what you need in your company are barrels. So you add barrels + stock them with ammunition + then you can do a lot. In this episode we'll share why you should delay hiring as long as possible.
2020-08-1703 minBlueSense Podcast4: What founders should not be learningAs COVID has proven, founding a startup isn't about a fancy office + logo, but actually about building a product, users actually want + need. Here are a few things startup founders should learn.
2020-08-0104 min
BlueSense Podcast3: Coping Post-Lockdown in Africa with Ayobami Olufadeji MD MBAHello listeners: in this episode - I speak with my good friend: Ayobami Olufadeji MD MBA an Emergency Physician at Harvard Medical Faculty with expertise in Emergency Medicine. He is currently managing patients in the COVID19 pandemic + also has a couple of medical startup projects that research + teach emergency medicine in the developing world.Here's the link to Ayobami's article - Re-Opening Nigeria - A COVID-19 Dilemma: https://rsci.app.link/uh99sPFB15?_referrer=twitter&_p=c71529c09b007af1e31b90ffeabd
2020-05-0443 min
BlueSense Podcast2: Looking After Your Mental Health in the COVID-19 PandemicHow is the COVID-19 pandemic affecting your mental health? In this episode - I'll be sharing some tips shared by experts on how to improve your mental health in the lockdown.
2020-03-3002 min
BlueSense Podcast1: Book Recommendation - Turning Pro by Steven PressfieldThis is the first podcast to officially launch our podcast channel. We will be sharing a new podcast every week to help inspire young entrepreneurs + professionals to grow in their field. This episode will help you find a definite goal + purpose. I highly recommend you pick up and find time to devour everything done by Steven Pressfield - books, interviews, etcetera.
2020-02-2702 min
5 auf einen Streich | Development meets Creativity5 auf einen Streich - Folge 091portalZINE TV - 5 auf einen Streich:Folge 091 - 09.02.2019: BlueSense, Folding Fire, Plattenspieler, AR Motion Comics, Higher Love [Notizen zur Sendung: https://portalzine.tv/video/5-auf-einen-streich-folge-091/]
2019-02-0900 minlapom.me: le podcast - Édition du 16 mai 2016lapom.me: Le podcast - Édition du lundi 16 mai 2016
Diffusé maintenant les lundis, soirs dès 20h, les animateurs du podcast lapom.me, Alexis, Jean-François et Jean-Michel, partagent leurs découvertes, vous livrent leur vision de l’actualité Apple et peuvent même régler vos problèmes informatiques en direct. À l’occasion, des invités viennent nous faire connaitre leurs initiatives pommesques.
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Remerciement de nos commanditaires:
lapom.me le podcast est rendu possible grâce à la collaboration de iRepairMTL, les sauveurs de vie professionnels, de Telkel, le pommier derrière lapom.me.
2016-05-1700 min