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Bob Cargill

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Bob Cargill’s Marketing Show
Bob Cargill’s Marketing ShowHigher Ed, Career Development, Leadership, AI and More with Dr. Suela PapagelisEpisode 206 - Higher Ed, Career Development, Leadership, AI and More with Dr. Suela Papagelis  In this engaging conversation, Bob Cargill speaks with Dr. Suela Papagelis about her educational journey, teaching philosophy, and the importance of creating a safe learning environment. They discuss the significance of competing with oneself, embracing change, and the role of technology and AI in education. Dr. Papagelis shares her insights on critical thinking, cultural awareness, and the importance of passion in career choices, ultimately emphasizing the need for personal growth and motivation in both teaching and learning. Sound bites Sound B...
2025-12-2347 minBob Cargill’s Marketing Show
Bob Cargill’s Marketing ShowAI, Soft Business Skills, Social Media, Branding and MoreEpisode 205 - AI, Soft Business Skills, Social Media, Branding and More In this episode of Bob Cargill's Marketing Show, Bob reflects on his journey in marketing and teaching, expresses gratitude for veterans, and emphasizes the importance of networking and personal branding in today's digital age. He discusses the role of AI in content creation, the significance of soft skills in the workplace, and shares insights from his experiences with the American Marketing Association Boston. Bob also touches on his passion for running and how it serves as a therapeutic outlet for him. The episode concludes with a...
2025-11-1735 minBob Cargill’s Marketing Show
Bob Cargill’s Marketing ShowNavigating Your Own Path to Success with Kashish JainEpisode 204 - Navigating Your Own Path to Success with Kashish Jain    In this engaging conversation, Bob Cargill and Kashish Jain explore various themes surrounding personal growth, the challenges of navigating unconventional career paths, and the importance of community building. They discuss the significance of vulnerability in self-expression, the complexities of conflict resolution, and the joy of teaching and mentorship. The dialogue emphasizes the subjective nature of success and the shared human experience, encouraging listeners to embrace their unique journeys while supporting one another.   Takeaways Believe in yourself despite criticism. Embrace vulnerability as a strength. Community building happens organically through authenticity. Con...
2025-09-2429 minThe Bible Lore Podcast
The Bible Lore PodcastBONUS: Bob Cargill Talks Melchizedek (Patreon Preview)Here's an extended preview of today's Patreon episode. To get full access to the interview, become a paid member here: https://www.patreon.com/BibleLorePodcast I am absolutely honored to welcome Bob Cargill to the show to talk about all things Melchizedek, as well as the use and abuse of archaeology to attempt to legitimize claims from Israeli settlers in the modern Palestinian West Bank. Check out more from Bob here: https://www.youtube.com/channel/UC6TIKnUUWEhh1nspJ62komg https://classics.uiowa.edu/people/robert-cargill https...
2025-08-2821 minBob Cargill’s Marketing Show
Bob Cargill’s Marketing ShowWorking at the Intersection of Passion and Practicality with Kashish JainEpisode 203 - Working at the Intersection of Passion and Practicality with Kashish Jain   In this engaging conversation, Bob Cargill and Kashish Jain explore the journey of personal branding, the importance of finding purpose, and the balance between monetization and passion. They discuss the significance of solving problems in the marketplace and the necessity of unlearning outdated beliefs to foster growth. The dialogue emphasizes the value of supporting one another and recognizing individual journeys in a capitalist world. Takeaways Your journey matters and sharing it is important. Finding purpose is essential in a capitalist world. M...
2025-08-2819 minBob Cargill’s Marketing Show
Bob Cargill’s Marketing ShowLateral Thinking, Magical Moments and Spellbinding Marketing with Michael GranoffEpisode 202 - Lateral Thinking, Magical Moments and Spellbinding Marketing with Michael Granoff In this episode of Bob Cargill's Marketing Show, Episode 202, we delve into the fascinating intersection of magic and marketing with the talented magician and marketer, Michael Granoff. Discover how magic tricks can inspire innovative marketing strategies and creative thinking. Host, Bob Cargill, introduces the episode and his guest, Michael Granoff, a seasoned marketer and magician. Discussion on the importance of creativity and innovation in marketing. Michael shares his career path from the printing industry to marketing. Insights into his...
2025-07-2444 minBob Cargill’s Marketing Show
Bob Cargill’s Marketing ShowTaking Selfies, Going Live, Branding, Teaching and MoreEpisode 201 - Taking Selfies, Going Live, Branding, Teaching and More In this episode of "Bob Cargill's Marketing Show," Bob shares insights on various topics related to marketing, personal branding, and networking. He begins by acknowledging the contributions of Emily Cocuzzo as the outgoing president of the American Marketing Association Boston chapter and welcomes Jeff DeSocio as the new president. Bob discusses his passion for teaching, highlighting his work at Northeastern College of Professional Studies and his involvement in developing a new social media course. He emphasizes the importance of creating content...
2025-07-0329 minBob Cargill’s Marketing Show
Bob Cargill’s Marketing ShowTeaching, AI, Social Media and RockstarsEpisode 200 - Teaching, AI, Social Media and Rockstars In this 200th episode of Bob Cargill's Marketing Show, Bob reflects on his journey in marketing and podcasting, emphasizing the importance of social media, personal branding, and storytelling. He shares insights on building trust, embracing technology like AI, and the significance of human qualities in a digital world. Bob also discusses his experiences with running marathons, the joy of teaching and the empowering mindset of feeling like a rock star.   Takeaways This is the 200th episode of Bob Cargill's marketing show. Social media is an extension of our lives. Everyone c...
2025-05-3030 minBob Cargill’s Marketing Show
Bob Cargill’s Marketing ShowTeaching, Running, ElevenLabs, Rustic Marlin and MoreEpisode 194 - Teaching, Running, ElevenLabs, Rustic Marlin and More  In this episode of my podcast, Bob Cargill's Marketing Show, I catch you up on some of what I've been doing the last few months, including teaching marketing at two universities in Boston, hosting the Bob Cargill's Marketing Road Show conference in Boston in early November, using AI (ElevenLabs) to record an audio version of my book, Twenty Jobs, Twenty Lessons - a Long, Strange Career in Marketing, from Junk Mail to Social Media and more. I also share a couple of good marketing-related stories, one about seeing t...
2024-12-3034 minBob Cargill’s Marketing Show
Bob Cargill’s Marketing ShowTalking to My Suffolk University Students about the Foundations of BusinessEpisode 193 - Talking to My Suffolk University Students about the Foundations of Business In this episode of my podcast, Bob Cargill's Marketing Show, I ask a few of my students (Tommy, Evan and Mona) in the course I teach at Suffolk University - Business Foundations - about the importance of social media and what we've learned in class about AI this semester.  
2024-11-1813 minBob Cargill’s Marketing Show
Bob Cargill’s Marketing ShowAMA Boston, Noah Kahan, the Presidential Race, AI, the New Nike Ad and MoreEpisode 189 - AMA Boston, Noah Kahan, the Presidential Race, AI, the New Nike Ad and More   In this episode of my podcast, Bob Cargill's Marketing Show, I talk about everything from the new Nike ad, "Winning Isn't For Everyone," to Noah Kahan's Fenway Park (Boston, MA) concerts being livestreamed by TourGigs, the end of my role as president of the American Marketing Association's Boston chapter to my plans for my own live, in-person marketing conference (thanks to Helen and Claudia) in the fall and much more.   
2024-07-2341 minBob Cargill’s Marketing Show
Bob Cargill’s Marketing ShowAMA Boston, Teaching Social Media, Gen Z, Wendy's and MoreEpisode 187 - AMA Boston, Teaching Social Media, Gen Z, Wendy's and More In this episode of my podcast, Bob Cargill's Marketing Show (recorded live on Instagram), I talk about several different news stories having to do with marketing and social media and conclude with a pep talk to my audience about the importance of feeling like a rock star.
2024-06-0542 minBob Cargill’s Marketing Show
Bob Cargill’s Marketing ShowSocial Media is a Level Playing FieldEpisode 186 - Social Media is a Level Playing Field Social media is a level playing field on which anyone can win. Sure, it helps if you're a big brand or celebrity, but theoretically, anyone can make a big splash here, there or anywhere else on social media and attract a large audience. Share your journey and document your day. Take people behind the scenes. Take them along for the ride. Believe that others are interested in what you have to say, what you have to show, what you have to share...
2024-05-1602 minBob Cargill’s Marketing Show
Bob Cargill’s Marketing ShowAMA Boston, Leadership, Marketing, Social Media and More with Emilee CocuzzoEpisode 185 - AMA Boston, Leadership, Marketing, Social Media and More with Emilee Cocuzzo In this episode of my podcast, I talk to Emilee Cocuzzo, Service Delivery Lead at Valere, Adjunct Professor at Clark University and President-Elect at AMA Boston. She tell us about her career journey up to this point, what it's like to serve on the board of directors of the American Marketing Association's Boston chapter, what leadership looks like to her, what she honestly thinks about social media and much more.  About Emilee Cocuzzo Service Delivery Lead at Valere leading AI a...
2024-04-0256 minBob Cargill’s Marketing Show
Bob Cargill’s Marketing ShowHow Can Your Products and Services Bring People Together?Episode 184 - How Can Your Products and Services Bring People Together? Brands and businesses, marketers and advertisers, how can your products and services bring people together? That's the premise behind a ridiculously awesome ad I saw recently for Australian Lamb called the Generation Gap, "the impassable chasm that's divided Australia." It's a very entertaining and enjoyable spot, if you ask me, fascinatingly and humorously alluding to all the obvious differences between generations except for the fact that they all like lamb. It's a compelling and captivating short story with a very...
2024-03-1604 minBob Cargill’s Marketing Show
Bob Cargill’s Marketing ShowPersonal Branding: Encourage People to Take Pictures of YouEpisode 183 - Personal Branding: Encourage People to Take Pictures of You A great way of getting the word out about what you have to offer your community is to have someone else do it for you. That's one reason why it's so easy for celebrities to grow their personal brands. Everywhere they go, their pictures are taken and shared with the world. They have no privacy. And in most cases that's okay with them. That's life in the public eye. That's free publicity. In rare instances, however - certain live performances such as...
2024-03-0103 minBob Cargill’s Marketing Show
Bob Cargill’s Marketing ShowAre You a Double Threat on Social Media?Episode 182 - Are You a Double Threat on Social Media? It's one thing to have the skills to navigate your way around the digital world, to utilize social media effectively behind the scenes. It's another thing - and it's a big thing, too - to be able to be in front of the camera, behind the microphone, to be a content creator as a personal brand, either representing yourself as an individual or on behalf of your employer, a brand, business, etc. That's a double threat. Yes, if you can do...
2024-02-0302 minBob Cargill’s Marketing Show
Bob Cargill’s Marketing ShowThe Continuation of My Teaching Journey, AMA Boston, the Domino’s Free Pizza Campaign, Coach Prime and MoreEpisode 181 - The Continuation of My Teaching Journey, AMA Boston, the Domino's Free Pizza Campaign, Coach Prime and More In this episode of my podcast, Bob Cargill's Marketing Show, I talk about everything from the personal branding power of University of Colorado Boulder football coach Deion Sanders (also known as Coach Prime) to the great strategy and creativity behind Domino's recent Free Emergency Pizza campaign, from my work as a professor of marketing and social media to my role as president of the American Marketing Association's Boston chapter. 
2023-12-3139 minBob Cargill’s Marketing Show
Bob Cargill’s Marketing ShowAnswering Questions about Social Media from Northeastern University Grad StudentsEpisode 180 - Answering Questions about Social Media from Northeastern University Grad Students In this episode of my podcast, Bob Cargill's Marketing Show, I take a few great questions from the wicked smart, ridiculously awesome students in the course on social media I teach at Northeastern University. We talk about how the emergence of AI (Artificial Intelligence) has changed how we create content today, how I personally am able to effectively consume a seemingly endless stream of online information and more. Listen. Enjoy. Thanks. 
2023-12-0314 minBob Cargill’s Marketing Show
Bob Cargill’s Marketing ShowNov 27, 2023 19:19
2023-11-2814 minBob Cargill’s Marketing Show
Bob Cargill’s Marketing ShowTeaching Marketing, Social Media, Business and Other Things on My MindEpisode 179 - Teaching Marketing, Social Media, Business and Other Things on My Mind  In this episode of my podcast, Bob Cargill's Marketing Show, I talk about how much I enjoy my role as an adjunct professor at three outstanding universities in Boston this fall (2023), teaching marketing, social media and business. Need some insight and inspiration about personal branding, thought leadership and thriving, not just surviving in this digital era day and age? This episode's for you. Do you know what it means to reach for the brass ring? I also talk about what that has meant to m...
2023-11-1719 minBob Cargill’s Marketing Show
Bob Cargill’s Marketing ShowTeaching Marketing, Social Media, Business and Other Things on My MindEpisode 179 - Teaching Marketing, Social Media, Business and Other Things on My Mind  In this episode of my podcast, Bob Cargill's Marketing Show, I talk about how much I enjoy my role as an adjunct professor at three outstanding universities in Boston this fall (2023), teaching marketing, social media and business. Need some insight and inspiration about personal branding, thought leadership and thriving, not just surviving in this digital era day and age? This episode's for you. Do you know what it means to reach for the brass ring? I also talk about what that has meant to m...
2023-11-1519 minBob Cargill’s Marketing Show
Bob Cargill’s Marketing ShowA Great Football Coach, A Great Personal BrandEpisode 178 - A Great Football Coach, A Great Personal Brand Deion Sanders. Coach Prime. Great football player and baseball player back in the day. And now he's a great head college football coach at the University of Colorado Boulder. He's a great personal brand, too. He's not afraid to speak freely and frequently. He's always in the headlines, always on social media, always in the news, always on our minds. And because he's such a strong personal brand, his words carry weight. He has a huge impact...
2023-10-1502 minBob Cargill’s Marketing Show
Bob Cargill’s Marketing ShowPersonal Branding, Marketing Trends, Social Media and MoreEpisode 177 - Personal Branding, Marketing Trends, Social Media and More  In this episode of my podcast, Bob Cargill's Marketing Show, I talk about a number of timely, relevant topics and issues related to social media and marketing - from AMA Boston (https://www.amaboston.org/) to my book (Twenty Jobs, Twenty Lessons - a Long, Strange Journey in Marketing, from Junk Mail to Social Media), personal branding to marketing trends (for instance, pumpkin spice-flavored coffee in the fall here in New England) and more. Enjoy!  
2023-09-1433 minBob Cargill’s Marketing Show
Bob Cargill’s Marketing ShowLet Go of the MessageEpisode 176 - Let Go of the Message  Many people, for personal and professional reasons, are afraid of letting go of the message on social media. Yet ironically, if they shared what they had to say loosely and liberally on social media, chances are the message - THEIR message - would reach more people, people they might not have reached otherwise. So letting go of the message can be a good thing on social media because you can let others respond to that message, interact with that message, help you spread that message further, f...
2023-08-2902 minPartnership Unpacked
Partnership UnpackedPersonal Branding for Partnership Leaders and Marketing Executives with Bob Cargill Relationships are everything. That’s been the resounding theme throughout every episode of this podcast. From developing strategic brand partnerships, to working with brilliant influencers, every guest has stressed how important it is to develop key relationships. What they haven’t said though is how important personal branding is to that endeavor. Whether you’re a seasoned marketing executive or an up-and-coming B2B influencer, personal branding is essential for establishing critical connections online. We all know LinkedIn is the network to focus on, and that we need to show u...
2023-08-2127 minBob Cargill’s Marketing Show
Bob Cargill’s Marketing ShowLift Others Up on Social MediaEpisode 175 - Lift Others Up on Social Media I saw Dennis Yu of BlitzMetrics speak recently at the DigiMarCon conference in Boston. He gave a ridiculously awesome presentation...during which he said something that meant so much to me that I shared it with my students in class and I talk about it in this episode of my podcast. And that was something like...your personal brand is a reflection of how you pick others up. So share other people's content, like their content, engage with their content. Give them props, kudos and congrats. The more you...
2023-08-1003 minBob Cargill’s Marketing Show
Bob Cargill’s Marketing ShowThreads, AI, Personal Branding, Church and MoreEpisode 174 - Threads, AI, Personal Branding, Church and More In this episode of my podcast, Bob Cargill's Marketing Show, I talk about a number of timely, relevant topics and issues related to social media and marketing. I talk about the new app, Threads, the fastest growing app in history, which I am not as enamored with - at least not yet - as you might imagine. I also address the fact that AI has taken the world by storm in the last few months, the importance of personal branding, the Franklin United Methodist Church's successful...
2023-07-1348 minBob Cargill’s Marketing Show
Bob Cargill’s Marketing ShowTeaching, PR, Inspirational Stories and More with Kim RingEpisode 173 - Teaching, PR, Inspirational Stories and More with Kim Ring  In this episode of my podcast, I talk to Kimberley Ring about her very inspirational career journey from founding her own PR agency, Ring Communications, over 15 years ago to her unbridled passion for teaching today as a faculty member at Suffolk University.  About Kimberley Ring Allen Kimberley Ring is the founder of Ring Communications - one of the fastest growing integrated marketing firms in Boston. She is known as one of the leading public relations professionals and social media influencers in Boston and is k...
2023-06-0151 minBob Cargill’s Marketing Show
Bob Cargill’s Marketing ShowThe Boston Marathon, a Megaphone, Weather Forecasts and MoreEpisode 172 - The Boston Marathon, a Megaphone, Weather Forecasts and More  In this episode of my podcast, I talk about a number of topics related to social media and marketing. Using the finish line of the Boston Marathon as an example, I point out the importance of creating social media places for your audience members to take pictures for sharing online. I compare using social media to speaking with a megaphone. Then there are the weather forecasts I see being recorded by TV meteorologists especially for social media, which I think is a great trend. T...
2023-05-1924 minBob Cargill’s Marketing Show
Bob Cargill’s Marketing ShowThe Importance of Having a Personal BrandEpisode 171 - The Importance of Having a Personal Brand People are always questioning the importance of having a personal brand. Why do I have to be on social media on a regular basis? Why do I have to share content about myself and what's going on in my my personal life and professional lives? I don't want to be a public figure. I just want to keep things to myself. Well, hey, that's okay. That's your choice, that's your prerogative. But if you're using social...
2023-04-2602 minBob Cargill’s Marketing Show
Bob Cargill’s Marketing ShowSelling Ice Cream, Attending Church, Teaching Marketing and MoreEpisode 170 - Selling Ice Cream, Attending Church, Teaching Marketing and More In this episode of my podcast, I talk about everything from an autobody shop in Florida to a dog walker in Boston, driving an ice cream a long time ago to running the Boston Marathon next month, attending church in my hometown to teaching college students in Boston. Listen in to a good half hour of stories, lessons, tips and updates. Enjoy.   
2023-03-2130 minBob Cargill’s Marketing Show
Bob Cargill’s Marketing ShowMaking It a Pleasure, Not a Pain, for Your Customers and ClientsEpisode 169 - Making It a Pleasure, Not a Pain, for Your Customers and Clients I was on the MBTA Commuter Rail Green Line recently heading home from work from Boston's Government Center station to Woodland in Newton. I've taken this route home, this train, the MBTA's Green Line, a lot, but never had I heard the driver of the train announcing the stops the way this particular driver was announcing them. She had a ridiculously awesome personality, a tone of voice that was making me feel like we were on a happy, celebratory...
2023-02-2804 minBob Cargill’s Marketing Show
Bob Cargill’s Marketing ShowAgency Life, Qualitative Research, Walking, Flying and More with Casey MohanEpisode 168 - Agency Life, Qualitative Research, Walking, Flying and More with Casey Mohan In this episode of my podcast, I talk to Casey Mohan-Schulz, VP, Qualitative Insights & Strategy at CMB, a full-service custom market research and strategy firm in Boston, and President of AMA Sacramento Valley in California.  About Casey Mohan Casey leads CMB’s qualitative practice and brings over a decade of qualitative research experience to the CMB team. During her career she has overseen numerous initiatives for Fortune 1000 clients, delivering insights and strategic recommendations that help clients connect with their target audie...
2023-01-2831 minBob Cargill’s Marketing Show
Bob Cargill’s Marketing ShowSocial Media, Samuel Adams and MoreEpisode 167 - Social Media, Samuel Adams and More In this episode of my podcast, which celebrates its five-year anniversary next month, I talk about a number of topics. I start off by talking about how I'll be running the Boston Marathon again this year, the 15th time I have run this historic race for a charitable cause. I then share my feelings about how much I love teaching, something I've been doing a lot of at this new stage in my career, and being involved as a member of the leadership team - as president - of...
2023-01-1219 minBob Cargill’s Marketing Show
Bob Cargill’s Marketing ShowHow to Crush It on Social Media with Kris BryantEpisode 166 - How to Crush It on Social Media with Kris Bryant In this episode of my podcast, I talk to social media strategist, UGC (User-Generated Content) creator and public speaker, Kris Bryant https://crushitwithkris.com/, about personal branding, marketing, TikTok and much more.     
2022-12-2849 minBob Cargill’s Marketing Show
Bob Cargill’s Marketing ShowEmbrace Technology NowEpisode 165 - Embrace Technology Now This time around, I talk to you about the importance of Lesson 12 in my new book, Twenty Jobs, Twenty Lessons - a Long, Strange Career in Marketing, from Junk Mail to Social Media, which is "Embrace Technology Now." Turn up the volume. And enjoy.
2022-11-2635 minThat\'s Business
That's BusinessTeaching the Art of Social Media with Bob CargillThis week on the podcast, our special guest is Bob Cargill. Bob was the New England Direct Marketing Association’s Direct Marketer of the Year in 2009 and is an adjunct professor, copywriter, content cre­ator, social media consultant, and public speaker who has worked for some 500 or so different clients over the years.His work has been recognized with over 40 awards from the New England Direct Marketing Association, including Gold for his blog on marketing, Gold for Best Tweets, Silver for Best Copywriting, and two Silvers for his video series about social media on LinkedIn. We o...
2022-11-1539 minBob Cargill’s Marketing Show
Bob Cargill’s Marketing ShowEpisode 164 - My Marketing MonologueEpisode 164 - My Marketing Monologue  In these 30+ minutes or so, I talk about my teaching, a great presentation I saw by Google's Head of Industry, Don Batsford, recently at an event co-sponsored by Suffolk University and the American Marketing Association Boston, some good example of brands that have successfully "humanized" themselves and the need for all of us as human beings to be good to each other, among other things. Turn up the volume. And enjoy. 
2022-10-2233 minBob Cargill’s Marketing Show
Bob Cargill’s Marketing ShowCarhartt: A Great Brand in More Ways Than OneEpisode 163 - Carhartt: A Great Brand in More Ways Than One Workwear. Work clothes. Work gear. All of the above is what Carhartt makes. All of it is very high quality and very popular. Popular because it is so good-looking and long-lasting, but also because the brand itself is just so damn cool. I mean, I feel like I'm always seeing the logo somewhere on what people are wearing, from complete strangers on the street to the college students I teach to my own two sons. And now I'm...
2022-09-2501 minBob Cargill’s Marketing Show
Bob Cargill’s Marketing ShowThe Dairy Queen Brand ExtensionEpisode 162 - The Dairy Queen Brand Extension My wife, Barbara, and I recently had lunch recently with my mom at the same Dairy Queen in Bellingham, Massachusetts that my family went to back in the day. Only now it is a Dairy Queen Grill & Chill, not just a place to get soft-serve ice cream, milk shakes and other frozen treats. Talk about a big brand extension. I mean, this company has been around since 1940 and has over 7,000 locations today. When I was a kid, we'd get whatever we wanted for our...
2022-09-0304 minBob Cargill’s Marketing Show
Bob Cargill’s Marketing ShowAttracting the Attention of your AudienceEpisode 161 - Attracting the Attention of your Audience If you don't attract the attention of your audience in advertising and marketing, you won't have any customers and clients. It's that simple. And in this day and age, it's more difficult than ever to stand out among the competition and clutter, to get people to notice what you have to offer them. However, I couldn't help but notice a truck recently that was conspicuously parked in the huge, empty parking lot along Sudbury Street outside of Mill & Main, the old, historic mill complex in...
2022-08-1902 minBob Cargill’s Marketing Show
Bob Cargill’s Marketing ShowWhat’s Your Current Situation?Episode 160 - What's Your Current Situation?  What's your current situation? That's a thing on social media...telling people where you are and what you are doing now. You may already know that and even do that in your personal life, share your current situation with those who follow you on social media. But do you do that in your professional life? Documenting your days in real time is an easy and effective way for brands, businesses and professionals to establish a strong, steady presence on social media. It shows y...
2022-08-0102 minBob Cargill’s Marketing Show
Bob Cargill’s Marketing ShowBe Like KevinEpisode 159 - Be Like Kevin Kevin Cronin is the lead vocalist and front man for the ridiculously awesome rock band, REO Speedwagon. He's a great performer and a great guy. But that's not why I want to talk about him today. I want to talk about how great he is on social media. Brands, businesses, professionals, people...everybody likes listening to Kevin and his legendary band perform, right? But not everybody knows how much they can learn from Kevin about how to use Facebook, Twitter and the like. It was more than 40 years...
2022-07-2502 minBob Cargill’s Marketing Show
Bob Cargill’s Marketing ShowMaking My Book with Maria Antonia Silva and Morgan HumeEpisode 158 - Making My Book with Maria Antonia Silva and Morgan Hume  In this episode of my podcast, I talk with Maria Antonia Silva and Morgan Hume about the making of my new book,  Twenty Jobs, Twenty Lessons - a Long, Strange Career in Marketing, from Junk Mail to Social Media. Maria was the designer of the book and Morgan the editor. Both of them are recent graduates of Suffolk University in Boston, where I am an adjunct professor. I can't thank them enough for their skills, talent and support.  
2022-07-1354 minBob Cargill’s Marketing Show
Bob Cargill’s Marketing ShowUsing Twitter Spaces in a College ClassroomEpisode 157 - Using Twitter Spaces in a College Classroom Wait! What? You're not using Twitter Spaces yet? My students and I hosted a Twitter Space recently, and it was such a ridiculously awesome educational experience. In hosting this Space - a discussion about what's new in social media - we built a community, we positioned ourselves as thought leaders and we learned a lot from those who partook in this public conversation online. Hosting your own Twitter Space is a great way to engage with your audience and develop long-lasting, mutually...
2022-07-0604 minBob Cargill’s Marketing Show
Bob Cargill’s Marketing ShowMarketing, Networking, Empathy, Authenticity and More with Melissa MerrifieldEpisode 156 - Marketing, Networking, Empathy, Authenticity and More with Melissa Merrifield In this episode of the podcast, Bob Cargill's Marketing Show, Bob talks to fellow American Marketing Association member (Melissa is from the Iowa chapter, Bob is from the AMA Boston chapter), Melissa Merrifield, about marketing, networking, empathy, authenticity and much more.  About Melissa Merrifield (from Melissa's LinkedIn Profile) My vision is to apply excellent leadership, communication, networking, and design talents in a professional team setting. To demonstrate an entrepreneurial spirit and execute creative ideas in a growing environment, becoming a strong company a...
2022-06-071h 20Bob Cargill’s Marketing Show
Bob Cargill’s Marketing ShowThe Six Ps of Retail MarketingEpisode 155 - The 6 Ps of Retail Marketing There are four Ps of marketing...product, price, place and promotion. All are equally important. When it comes to retail marketing, though, there are two additional Ps, presentation and personnel. How you execute with regard to all these Ps can make a difference between success and failure for your brand or business. Many retailers are struggling in this day and age. Are they focusing enough on the two additional Ps, areas where they could possibly establish a competitive advantage over the competition? ...
2022-06-0202 minBob Cargill’s Marketing Show
Bob Cargill’s Marketing ShowThe Importance of Engaging Your AudienceEpisode 154 - The Importance of Engaging Your Audience  Do you know the song, We Will Rock You, by Queen? Of course, you know the song! It was written by Brian May for Queen's 1977 album, News of the World. It was featured in a great scene in the movie, Bohemian Rhapsody. It provided Queen with a ridiculously awesome opportunity to engage with their audience. I used that song in my marketing class recently as an example of the importance of engaging with your audience as a brand or a business.
2022-05-2702 minBob Cargill’s Marketing Show
Bob Cargill’s Marketing ShowDon’t Be Stuck for ContentEpisode 153 - Don't Be Stuck for Content Stuck for content? Not sure what to put on social media? Share what you're doing on the job. Show off your knowledge and expertise. Take pictures behind the scenes. Record what you're working on with your colleagues. Don't worry about it. Don't sweat it. Don't think that everything published on social media has to be created from scratch. There are plenty of things you're doing on a regular basis already that you could be putting out there for...
2022-05-0601 minBob Cargill’s Marketing Show
Bob Cargill’s Marketing ShowMarketing, Personal Branding, Leadership and More with Richard ConnerEpisode 152 - Marketing, Personal Branding, Leadership and More with Richard Conner  In this episode of the podcast, Bob Cargill's Marketing Show, Bob talks to fellow American Marketing Association member (Richard is from the Southern Connecticut chapter, Bob from AMA Boston), Richard Conner, about marketing, personal branding, leadership, running and much more.  About Richard Conner (from LinkedIn) Global-minded Strategic Marketing Professional with 15 years of experience in B2B marketing for organizations, both domestic and international markets. I have a passion for innovative technology and developing new products that drive profitable growth. Proven su...
2022-04-1345 minBob Cargill’s Marketing Show
Bob Cargill’s Marketing ShowThe Growing Need for ContentEpisode 151 - The Growing Need for Content Content marketing is only going to grow in importance. Consumers want to hear from companies on a regular basis. Not so much about what you have to sell to them, though. No, they want to see what's going on behind the scenes. They want to get to know the softer side of businesses and brands. They want to get to know you as human beings. So, use social media to put yourselves out there. Share as much content as possible about your...
2022-03-2301 minBob Cargill’s Marketing Show
Bob Cargill’s Marketing ShowThe Personal BrandEpisode 150 - The Personal Brand In a recent blog post, Mark Schaefer wrote about Five Things I Would Do Differently If I Were Starting Over, one of those things being to place "more intent on the personal brand." That's saying a lot, coming from someone who has such an extraordinarily strong personal brand. Mark is renowned far and wide for his marketing expertise and knowledge, his teaching and public speaking, his books and blog. If someone as conspicuous in their presence online as Mark is thinks he could place more emphasis on his...
2022-03-0502 minBob Cargill’s Marketing Show
Bob Cargill’s Marketing ShowEmpathy in Marketing with Pat TimmonsEpisode 149 - Empathy in Marketing with Pat Timmons In this episode of the podcast, Bob Cargill's Marketing Show, Bob talks to marketing professional and author, Pat Timmons, about his new book, Feel Something, about empathy in marketing and how understanding the feelings of your audience members can help you level up each phase of the buyer journey.  About Patrick Timmons Patrick Timmons is a “swiss-army knife” in marketing, with industry experience in tech, music business, advertising, and PR. His passion for marketing began at Emerson College, where he acquired a bachelor’s degree in mark...
2022-02-0750 minInspire to Run Podcast
Inspire to Run PodcastHow a lifetime of running can bring motivation and joy with Bob CargillSend us a text#042 - Marathon runner and Marketer, Bob Cargill, shares his experiences from running over 400 races (including the Boston Marathon). Bob talks about the joy he has received from running and the qualities that carry over into other parts of a runner's life.Topics Covered:How running positively impacts other areas of your lifeNot letting fear of getting injured stop youInteresting races runners should check outBuilding friendships through the running communityToday's GuestBob CargillBob, who was...
2022-01-1332 minBob Cargill’s Marketing Show
Bob Cargill’s Marketing ShowEntrepreneurship, Technology, Marketing and Social Media with Morissa SchwartzEpisode 148 - Entrepreneurship, Technology, Marketing and Social Media with Morissa Schwartz In this episode of the podcast, Bob Cargill's Marketing Show, I have a conversation with the multi-talented, super successful entrepreneur, Morissa Schwartz. We talk about the different businesses she runs and how she uses social media so effectively to stay in front of her constituents. At one point during our chat, I praised Morissa for being so positive and nice to others, and she said she was asked recently about how she keeps up her productivity, and her answer was, "By staying positive and keeping an...
2022-01-101h 01Bob Cargill’s Marketing Show
Bob Cargill’s Marketing ShowReading, Writing, Arithmetic and Social MediaEpisode 147 - Reading, Writing, Arithmetic and Social Media  It used to be reading, writing and arithmetic. That's what was taught in grammar school. I think it should now be reading, writing, arithmetic and social media. I'm serious. Social media is how more and more people communicate in this day and age, especially young people. If we teach students how to use social media at a young age, we will have much less of a computer illiteracy problem in the world and certainly far more instances of Facebook, Twitter, Instagram, YouTube and t...
2021-12-3001 minBob Cargill’s Marketing Show
Bob Cargill’s Marketing ShowPutting Yourself Out There on Social MediaEpisode 146 - Putting Yourself Out There on Social Media Unless you're a big brand or a celebrity, to be effective on social media means to put yourself out there. That's the SOCIAL in social media. You have to be willing and able to share content frequently that is educational, enlightening, entertaining even. You have to show the personal side of what you do for a living, not just the professional side, giving people a look behind the scenes, helping those on the receiving end of your messages get to know you...
2021-12-2601 minBob Cargill’s Marketing Show
Bob Cargill’s Marketing ShowIf I Were a Business or a Brand with the BudgetEpisode 145 - If I Were a Business or a Brand with the Budget If I were a business or a brand with the budget, I would hire people whose sole responsibility was to use social media on my behalf. They would cover everything that's going on behind the scenes, sharing content day in and day out with our audience of fans, followers and friends. The content they create and share would be educational, informative, insightful, supportive, inspirational, entertaining even. They would be conspicuous in their presence, responsive and engaging, friendly and...
2021-12-1901 minBob Cargill’s Marketing Show
Bob Cargill’s Marketing ShowThe Tree That Falls in the WoodsEpisode 144 - The Tree That Falls in the Woods  Don't be like the tree that falls in the woods, yet it doesn't make a sound because nobody is around to hear it fall. After all, you want to be heard - loud and clear - on social media. You want to make some noise. You want people around you to hear what you have to say. You want an audience.
2021-12-1501 minBob Cargill’s Marketing Show
Bob Cargill’s Marketing ShowWhat Can You Do for Social Media?Episode 143 - What Can You Do for Social Media?  What do you need to do to get social media to pay off for you? Sorry to disappoint, but it doesn't really work that way. It's what you need to do to make sure that social media pays off for those on the receiving end of your messages. If the content you have to share on LinkedIn, Twitter, Instagram, TikTok and the like is educational, entertaining, informative and insightful, your audience will reward you with their undivided attention and support. So yeah, i...
2021-12-0901 minBob Cargill’s Marketing Show
Bob Cargill’s Marketing ShowNew Belgium Brewing‘s Torched Earth AleEpisode 142 - New Belgium Brewing's Torched Earth Ale Would you ever make a good product into a bad product? Why would you do such a thing? Well, just ask New Belgium Brewing. They made Torched Earth ale, a bad-tasting beverage made with "smoke-tainted water," to make a statement about the climate change crisis. In the process, they got tons of PR and brought lots of attention to this important issue. Brilliant, if you ask me. Simply brilliant. Good for the people at New Belgium Brewing for taking such a strong stand...
2021-11-2902 minBob Cargill’s Marketing Show
Bob Cargill’s Marketing ShowUbiquity, Frequency and Quality on Social MediaEpisode 141 - Ubiquity, Frequency and Quality on Social Media I am asked quite often about using social media for business. Many brands try. Many brands fail. Many brands don't even give it a shot. Using social media successfully as a business takes time, talent and tenacity, frankly. It's not easy. You need to be ubiquitous, conspicuous in your presence on as many channels as possible. That's my opinion. You need to share content frequently, not just every once in a while. And that content you share needs...
2021-11-1801 minBob Cargill’s Marketing Show
Bob Cargill’s Marketing ShowSatisfying Your Audience‘s Needs, Wants and DemandsEpisode 140 - Satisfying Your Audience's Needs, Wants and Demands Can you meet, if not exceed, your audience members’ needs, wants and demands? That’s what it takes to be successful in marketing and sales. That’s what it takes to be successful in business, period.
2021-11-0101 minBob Cargill’s Marketing Show
Bob Cargill’s Marketing ShowPreach Like ChynnaEpisode 139 - Preach Like Chynna Preach like Chynna, Chynna Phillips Baldwin. Yes, she’s not just a super successful singer, she’s a huge hit on YouTube, too, with her ridiculously awesome series, California Preachin’. To say she’s carefree and extemporaneous in her DIY videos - sharing what’s on her mind about her religious faith, family life and more - would be an understatement, but that’s how you do it on social media. Chynna is a perfect example of best practices in how to rock your personal or corporate brand, if you ask me. ...
2021-10-2101 minBob Cargill’s Marketing Show
Bob Cargill’s Marketing ShowTwitter Spaces, Customer Experience and More with Brian HurstEpisode 138 - Twitter Spaces, Customer Experience and More with Brian Hurst In this episode of my podcast, Bob Cargill's Marketing Show, I talk to Brian Hurst, who is a colleague of mine on the volunteer social media team for AMA Boston. You can follow Brian on Twitter... here https://twitter.com/BrianHurst01 About Brian Hurst (from Brian's LinkedIn profile)... Experienced Customer Service Representative with a demonstrated history of working in the information technology and services industry. Strong support professional skilled in Customer Relations, Microsoft Office, Social Media.
2021-09-2332 minBob Cargill’s Marketing Show
Bob Cargill’s Marketing ShowThe Four Ps of MarketingEpisode 137 - The Four Ps of Marketing The four Ps of marketing have been around for a long time, but they are as relevant today as ever. The four Ps of marketing are product, price, place and promotion, otherwise known as the marketing mix. Ideally, what you have to offer your customers and prospects has all of the four Ps going on, but yes, of course, sometimes your offerings are stronger in one or more of them. In this case, I found a product that was super strong in all four...
2021-09-0703 minBiblical World
Biblical WorldAncient Israel in the Digital Age - Bob CargillEpisode: In this episode Chris and Kyle speak with Robert (Bob) Cargill about digital humanities—what those are and how they are done in the archaeology of ancient Israel and in biblical studies—technology and the potential for cutting edge research, and his recent book on Melchizedek. Along the way, Bob shares stories of travels in Israel, providing quality resources for people interested in the Bible and archaeology, and meaningful moments in Israel.  Hosts: Chris and Kyle Summary: Bob, Chris, and Kyle discuss the following topics: the role of digital humanities in archaeology and Biblical studi...
2021-09-011h 09Bob Cargill’s Marketing Show
Bob Cargill’s Marketing ShowAuthenticity on Social MediaEpisode 136 - Authenticity on Social Media  Authenticity on social media is so very important. If brands want to be successful on LinkedIn, Instagram, Twitter and the like, they need to show their human sides. They need to keep it real. It's one thing to have great products and services to offer those on the receiving end of your marketing messages. It's another to have your audience trust you so much that they wouldn't think of buying from anyone else but you when it comes time to do business. Make it easy o...
2021-08-2602 minBob Cargill’s Marketing Show
Bob Cargill’s Marketing ShowJump on the Social Media Bandwagon Before It's Too LateEpisode 135 - Jump on the Social Media Bandwagon Before It's Too Late Don’t fall behind. Jump on the social media bandwagon. It’s already a popular and prevalent communication channel, but it “will be the primary communication channel by 2024” if you agree with a prediction Brooke B. Sellas recently made on her agency’s, B Squared Media, blog here… https://bsquared.media/social-media-primary-communication-channel-2024/  That’s a bold prediction, but I couldn’t agree more with what Brooke has to say about social media. LinkedIn, Twitter, Facebook, Instagram and the like are being used by more and...
2021-08-2001 minBob Cargill’s Marketing Show
Bob Cargill’s Marketing ShowMarketing, Social Media, Healthcare and Teaching with James GardnerEpisode 134 - Marketing, Social Media, Healthcare and Teaching with James Gardner In this episode of my podcast, episode 134, I talk to fellow adjunct professor and marketing professional, James Gardner, for over an hour.  While our conversation covered everything from marketing to social media, teaching to technology, healthcare and more, this is the quote of his I want to leave you with today because I think it is a such a great example of James' words of wisdom. "I think the challenge for tomorrow's leaders is...keep the best of yesterday, but overlay it w...
2021-07-301h 05Bob Cargill’s Marketing Show
Bob Cargill’s Marketing ShowPut More Emphasis on the Social in Social MediaEpisode 133 - Put More Emphasis on the Social in Social Media Put more emphasis on the social in social media and you'll be more successful on social media. It's as simple as that. But you know and I know that being social takes time. Being social isn't easy to automate. Being social doesn't necessarily scale. Being social on social media, however, is a secret to success. Chime in personally from time to time, if not daily. Even if you're a big brand or a business, the more social you are on social media, the more likely you'll...
2021-07-2601 minBob Cargill’s Marketing Show
Bob Cargill’s Marketing ShowMarketing is Every Employee's JobEpisode 132 - Marketing is Every Employee's Job  I’ve always believed that every employee is a marketer to some extent, especially when it comes to using social media on behalf of his or her employer. Employees need education and empowerment, of course, for which the company’s marketing team should be responsible. But once they’re properly trained, they can help amplify their employer’s messaging, helping to get the word out to an exponentially larger audience. This is collaboration. This is cooperation. This is a coordinated effort between every member of a team...
2021-07-1901 minBob Cargill’s Marketing Show
Bob Cargill’s Marketing ShowPR and Corporate Communications with Maura FitzGeraldEpisode 131 - PR and Corporate Communications with Maura FitzGerald In this episode of Bob Cargill's Marketing Show, Episode 131, I talk to Maura FitzGerald, Co-Founder and Partner at V2 Communications, a Boston-based public relations and digital communications firm. During our conversation, we touch upon the challenges that businesses have faced during the pandemic, the importance of a solid internal communications program, hiring practices, employee empowerment and much more.  About Maura FitzGerald Maura is one of Boston’s most seasoned public relations veterans. With decades of experience and not one, but two, high-growth PR agencies und...
2021-06-2253 minBob Cargill’s Marketing Show
Bob Cargill’s Marketing ShowThe Language of Global Marketing with Wendy PeaseEpisode 130 - The Language of Global Marketing with Wendy Pease In this episode of Bob Cargill's Marketing Show, episode 130, Wendy Pease and I talk about her new book, The Language of Global Marketing - Translate Your Domestic Strategies into International Sales and Profits. We talk about why companies would want to go global, how companies can go global, which companies have gone global successfully, which languages are most common around the world and much more.    About Wendy Pease Wendy Pease lived in a small agriculture town in Taiwan when she was 8-9 year...
2021-06-1746 minBob Cargill’s Marketing Show
Bob Cargill’s Marketing ShowThe Free Offer Works WondersEpisode 129 - The Free Offer Works Wonders  Giving something away for free is a great way to get people’s attention. It’s one way to introduce what you have to offer to a new audience. When I had my own small business in the ‘90s, I gave away 50 half-pound bags of ground gourmet coffee to a list of prime prospects as a way of drawing interest in my marketing services. I told those on the receiving end of my outreach that “some opportunities aren’t meant for the back burner,” and this was one of them. This was thei...
2021-06-1001 minBob Cargill’s Marketing Show
Bob Cargill’s Marketing ShowMarketing Isn't DifficultEpisode 128 - Marketing Isn't Difficult  Marketing isn’t difficult if those on the receiving end of your messages know that you care about them. If those messages are cold, impersonal, calculated and repetitive, they will see right through you and ultimately ignore you. If you’re listening to them, engaging with them and supporting them, they will gravitate towards your brand and everything you have to offer. People do business with people.
2021-06-0701 minBob Cargill’s Marketing Show
Bob Cargill’s Marketing ShowThe Social in Social MediaEpisode 127 - The Social in Social Media Don’t automate everything you share on social media. Don’t be all business, either. Be all human. Share your feelings and opinions, not just news and information. Show what’s going on in your life and the lives of your colleagues, not just what you have to market and sell. Be there for your audience, those who are following you and supporting you. Give them as much attention as they give you, even more. Listen to them and engage with them. Praise them and thank them. Help them as much a...
2021-06-0402 minBob Cargill’s Marketing Show
Bob Cargill’s Marketing ShowInvolve Your Audience as a MarketerEpisode 126 - Involve Your Audience as a Marketer Back in the day, early in my career, I learned the importance of involving my audience as a marketer. I worked at Meredith Corporation in Des Moines, Iowa. As a copywriter, my job was to write direct mail packages on behalf of the company's roster of magazines, convincing those on the receiving end to subscribe to them. One technique we used was to encourage recipients to move a sticker or token from one side of the order card to the other before returning it for a free trial issue...
2021-06-0102 minBob Cargill’s Marketing Show
Bob Cargill’s Marketing ShowThe Emotional Connection You Make with Your AudienceEpisode 125 - The Emotional Connection You Make with Your Audience Marketers, advertisers, brands, businesses...it's not just about the products or services you have to offer your audience, it's about the emotional connection you have with them. Kudos, props and congrats to Anheuser-Busch for reinforcing this very important point in their ridiculously awesome ad for simply getting together over a beer.
2021-05-3002 minBob Cargill’s Marketing Show
Bob Cargill’s Marketing ShowPurpose-Driven Branding with Katie Burkhart Episode 124 - Purpose-Driven Branding with Katie Burkhart In this episode of Bob Cargill's Marketing Show, episode 124, Bob talks to Katie Burkhart about purpose-driven branding, marketing, social media and much more.  About Katie Burkhart Katie Burkhart is a builder, founder, and communicator. Defining matter as equal parts strategic and positively impactful, Katie started by founding Matter 7, a firm that builds purpose-driven brands. She’s also the founder of MatterPulse, which enables ambitious teams to run and grow against the double bottom line.   Katie delivers critical focus while distilling the big picture into poin...
2021-04-121h 01Bob Cargill’s Marketing Show
Bob Cargill’s Marketing ShowWhat's What in Social Media with Angela PitterEpisode 123 - What's What in Social Media with Angela Pitter In this episode of my podcast, episode 123, I talk to Angela Pitter about marketing, social media and more. About Angela Pitter Angela Pitter is Founder and CEO at LiveWire Collaborative, a digital marketing consultancy. LiveWire Collaborative helps business owners and executives to tap into digital marketing solutions that unleash their brand’s full potential and to use social media to connect, collaborate, and convert their target communities. Angela is a highly sought-after speaker who was previously featured on the TV series Chronicle, WCVB, an...
2021-03-291h 04Bob Cargill’s Marketing Show
Bob Cargill’s Marketing ShowTalking with Helen Pinchanski about Marketing and Social Media During the Pandemic and BeyondEpisode 122 - Talking with Helen Pinchanski about Marketing and Social Media During the Pandemic and Beyond In this episode, I talk to Strategy Consultant, Purpose Marketing Strategist and Digital and Customer Experience Advisor, Helen Pinchanski, about marketing and social media during the pandemic and beyond. Helen is a fellow member of the board of directors of AMA Boston, a marketing industry colleague and a good friend. She is a wealth of knowledge when it comes to her areas of expertise and a great conversationalist, as you will hear. Listen and enjoy.  About Helen Pinchanski (From He...
2021-03-101h 02Bob Cargill’s Marketing Show
Bob Cargill’s Marketing ShowFeb 16, 2021 14:30
2021-02-2801 minBob Cargill’s Marketing Show
Bob Cargill’s Marketing ShowNobody Trusts Anybody AnymoreEpisode 121 - Nobody Trusts Anybody Anymore Nobody trusts anybody anymore. At least that's how it seems. I recently read a ridiculously awesome article on Heidi Cohen's blog about five marketing trends https://heidicohen.com/marketing-trends/​, one of which had to do with the erosion of public trust. Unfortunately, this lack of trust can have a negative impact on the success of your marketing and sales efforts. The less people trust, the less likely they are to support brands and businesses unless they're already loyal customers. That's where social media can help. So...
2021-02-1801 minBob Cargill’s Marketing Show
Bob Cargill’s Marketing ShowBeing Incessant on Social MediaEpisode 120 - Being Incessant on Social Media Incessant creating. Incessant sharing. Incessant listening. Being incessant in everything you do on social media is one of the keys to success there. In the documentary, “ZZ TOP: That Little Ol’ Band from Texas,” the band’s lead singer and guitarist, Billy Gibbons, talks about the “incessant touring” they did in the early stages of their career and how that helped them become so popular. The rest of their story, of course, is history, as they went on to become iconic, international superstars on the music scene. As it was...
2021-02-0502 minBob Cargill’s Marketing Show
Bob Cargill’s Marketing ShowPut on a ShowEpisode 119 - Put on a Show Chris Brogan is on to something. In an article he recently published on LinkedIn (https://www.linkedin.com/pulse/why-im-changing-my-title-showrunner-2021-chris-brogan/), he said he was going to be changing his title to “Showrunner” and that he would be helping companies turn their business into a show. Chris is perfectly suited to do just that for his clients. He's a master communicator, whether he's hosting his daily video show, The Backpack Show, keynoting a conference or writing a blog post. Imagine what he can do for your digital bran...
2021-01-2401 minBob Cargill’s Marketing Show
Bob Cargill’s Marketing ShowTalking Marketing, Advertising, TikTok and DEI with Karen McFarlaneEpisode 118 - Talking Marketing, Advertising, TikTok and DEI with Karen McFarlane In this episode, I talk to Karen McFarlane, founder and CMO of Kaye Media Partners and President of AMA New York - the American Marketing Association's New York chapter - about marketing, advertising and social media, specifically TikTok. We also have a great conversation about social justice and the importance of Diversity, Equity and Inclusion (DEI) in the workplace.  About Karen McFarlane With over 25 years of marketing experience, Karen brings a wealth of knowledge in strategy, revenue generation, branding, and digital marketing t...
2020-12-281h 09Bob Cargill’s Marketing Show
Bob Cargill’s Marketing ShowBeing Inspired and Impressed by Debbie BeanEpisode 117 - Being Inspired and Impressed by Debbie Bean In this episode of my marketing show, I don’t talk about marketing at all. Instead, I talk about overcoming challenges and coping with crises with a friend of mine from Franklin, the town in which I grew up, Debbie Bean. Debbie, 66, has experienced more than her fair share of health issues, the most severe being the loss of her hands and feet due to a very serious case of streptococcemia she suffered in late 2006. She was so sick at the time that the do...
2020-12-0848 minBob Cargill’s Marketing Show
Bob Cargill’s Marketing ShowThe Secret of Success in Marketing and Elsewhere Episode 116 - The Secret of Success in Marketing and Elsewhere   Empathy. It’s one thing we could all use more of if we want to be more successful in both our professional and personal lives.   Yup. Think more about others and less about yourself. It's that easy. That’s the secret to success in marketing, the field in which I earn my livelihood, in business in general and in life itself.   When you walk in someone else’s shoes, you learn a lot about how they think, feel and live. You gain an understanding of their needs and wants, their shortcomi...
2020-11-3002 minBob Cargill’s Marketing Show
Bob Cargill’s Marketing ShowA Few Words about Marketing with Chris RussoEpisode 115 - A Few Words about Marketing with Chris Russo In this episode, I talk to Chris Russo, principal at Russo Strategic Partners, about marketing, social media (TikTok in particular) and much more.  Bio: Chris Russo is a brand strategist, content creator, and partnership builder. As principal of Russo Strategic Partners, Chris specializes in helping brands elevate their online presence through engaging content, unique virtual events, and strategic partnerships. You can find Chris on LinkedIn or on his website: russostrategicpartners.com.
2020-11-0251 minBob Cargill’s Marketing Show
Bob Cargill’s Marketing ShowA Few Words about Marketing with Amanda BaierEpisode 114 - A Few Words about Marketing with Amanda Baier In this episode, I talk to Amanda Baier, the Director of Marketing Communications for Vecna Robotics in Waltham, Massachusetts.  About Amanda Baier Amanda Baier is the Director of Marketing Communications for Vecna Robotics. She is responsible for corporate communications, including the internal communications, sales support, and the planning and execution of strategic industry-facing initiatives. She has previously held roles within small IT and automation startups and nonprofit organizations and thrives at the intersection of business impact and humanistic outcomes. Amanda holds a dual d...
2020-10-2857 minBob Cargill’s Marketing Show
Bob Cargill’s Marketing ShowA Few Words with Robert Lee and Matt HaasEpisode 113 - A Few Words with Robert Lee and Matt Haas  In this episode, I talk to Robert Lee, videographer, and Matt Haas, YouTube expert, about their weekly livestreaming show, #VerboseWednesdays. We also address a number of topics and issues related to marketing, social media and much more.  About Robert Lee  Prior to founding ShaLaLaLa, I've spent over 20+ years of experience in direct marketing for businesses, especially medical manufacture, food and the entertainment industry. My marketing background and creativity offers me a unique perspective and approach to shoots where I had produced a mus...
2020-10-251h 02Bob Cargill’s Marketing Show
Bob Cargill’s Marketing ShowActivate Your AudienceEpisode 112 - Activate Your Audience  When you put on a special event, encourage everybody involved to talk about it on #SocialMedia, especially the members of your audience. Ask them to share content about your event before, during and after it, amplifying the reach of whatever you have to say or do to an exponentially larger number of people. It’s good for you. Not only are you getting implied endorsements from a legion of fans, you’re getting in front of spectators, viewers and listeners who might otherwise have never discovered you. It’s good...
2020-10-2001 minBob Cargill’s Marketing Show
Bob Cargill’s Marketing ShowA Few Words with Caroline CookeEpisode 111 - A Few Words with Caroline Cooke In this episode, I talk to Inbound Consultant and Comic, Caroline Cooke, about her experiences in marketing, social media, comedy and more.  About Caroline Cooke (from her LinkedIn profile)... I'm a strategic consultant and standup comic helping HubSpot customers to Grow Better. As a storyteller, I craft creative messaging to empathetically connect with audiences through copy that's as compelling as it is clever. Professional Meets Playful. 
2020-10-0557 minBob Cargill’s Marketing Show
Bob Cargill’s Marketing ShowTry a Limited-Time CollabEpisode 110 - Try a Limited-Time Collab Look what McDonald's is doing with the ridiculously awesome hip hop artist, Travis Scott. He’s sold millions of records. They’ve sold billions of burgers. Now they’ve come up with a win-win collaboration. They’ve gotten together to sell The Travis Scott Meal. Because it’s available for a limited time only, there’s a sense of urgency to take advantage of this offer. Joining forces like this also increase the likelihood that a much larger audience will take an interest...
2020-09-2902 minBob Cargill’s Marketing Show
Bob Cargill’s Marketing ShowA Few Words with Jessie CoanEpisode 109 - A Few Words with Jessie Coan In this episode, I talk to Jessie Coan Marketing's Jessie Coan  about marketing, social media, how business has changed during this pandemic and a whole lot more. Listen. Watch. Enjoy.   About Jessie Coan (from her LinkedIn profile)... I am a strategic marketer who turns strategy into action. Nothing frustrates me more than having someone build a killer strategy and then you have no idea how to execute on it. That's the opposite of what I do. When people describe me, they say over and over "Jes...
2020-09-091h 02