Shows
The Hoffman PodcastS12e1 Matt Brannagan - Our New CEO for Hoffman 3.0“By doing this work, we know there’s something powerful about how
the human heart opens in the presence of other open-hearted humans.”
– Matt Brannagan, CEO, Hoffman Institute Foundation
Photo by Sam Comen
We open season 12 of The Hoffman Podcast with Matt Brannagan, Hoffman Process teacher and Hoffman Institute’s new CEO. In conversation with Drew, Matt reflects on this moment of transition and the thoughtful leadership handoff shaped by Raz and Liza Ingrasci. Their generosity, wisdom, and long-term vision laid the foundation for what Matt terms “Hoffman 3.0.” It’s an evolution rooted in continuity, care, and purpos...
2026-02-0530 min
Built World PodcastBob Knakal - Chairman & CEO, BKREAThe legend of New York City commercial real estate brokerage himself, Bob Knakal, flew down to Miami and joined us over some 1942 tequila to tell his story. From shoveling driveways as a kid to co-founding Massey Knakal in 1987, and ultimately selling it for $100 million, Bob takes us through the highs and lows of building one of the most iconic brokerage firms in the country.With over 2,363 buildings sold and more than $23 billion in total transaction volume, Bob’s track record speaks for itself. But what really stands out is his love of the game, relentless energy, and co...
2025-11-181h 45
The Unfolding Thought PodcastThe Ad Contrarian, Bob Hoffman: How Marketing Lost Its MindIn this episode of The Unfolding Thought Podcast, Eric Pratum speaks with Bob Hoffman — author of Adscam and The Ad Contrarian — about the uncomfortable truths at the heart of digital advertising.Bob explains how adtech evolved into one of the largest surveillance systems ever built, why marketers mistake data quantity for quality, and how political deregulation is quietly eroding online privacy.They unpack the illusion of precision in behavioral targeting, the billions lost to fraud and waste, and why empathy and ethics—not algorithms—may be the only path to rebuilding trust between brands and the publ...
2025-10-201h 26
The Room 1009 PodcastEpisode 005 - Gail HoffmanSend us a textROCKS OFF; MEMORY MOTEL; STAR STARIn this episode host Bob Drummond speaks with Gail Hoffman, a passionate Rolling Stones fan known as 'Gail on the Rail.' They discuss her journey with the band, starting from her childhood memories of listening to 'Goats Head Soup' to her experiences attending over 200 concerts. Gail shares her favorite songs, memorable concert moments, and the significance of New York City in the Stones' music. In this extended conversation, Gail Hoffman shares her experiences as a devoted Rolling Stones fan, discussing memorable concerts, the significance...
2025-04-211h 22
Inside MarketingEp. 135 - Advertising Unfiltered With Bob HoffmanThis week we're joined by legendary ad-man, writer, speaker and award winning blogger Bob Hoffman to get under the hood of the advertising industry.
Bob's site https://www.bobhoffmanswebsite.com/
2025-04-101h 10
The Genius Scouts PodcastBob Hoffman: Do Good F***ing Work – The Only Branding SecretBob Hoffman—legendary ad man, best-selling author, and the industry’s leading contrarian—pulls no punches in this conversation about the decline of creativity, the failures of digital media, and why advertising has lost its way.A sharp critic of metrics-driven marketing, Bob argues that the industry’s obsession with data has come at the cost of real brand-building, craftsmanship, and originality. He also explores the rise of personal branding and the creator economy, and how they could shake up traditional advertising.
2025-03-181h 05
If People Only Knew with Anna Matson#4 - Bob HoffmanIf People Only Knew there were good politicians. Bob Hoffman is a small business owner and county commissioner. He has changed my mind about term limits because we need more people like him in office - not less.00:16 Who is Bob Hoffman00:55 Oval Office02:14 Bob in Politics05:38 Term Limits06:26 More About Bob08:54 How Bob Started in Politics14:01 Government Subsidies19:12 More on Term Limits22:24 Experience is Everything25:39 Party Politics30:56 Special G...
2025-02-2638 minThe Hoffman PodcastS10e1 Marissa & Raz Ingrasci - Spiritual Lineage & the Hoffman ProcessWelcome to Season 10 of the Hoffman Podcast! We’re glad to be back with you and a new season of conversations.
Marissa and Raz Ingrasci
Marissa Ingrasci and Raz Ingrasci, Hoffman Process teachers, join Drew for this deep dive into the many layers of spiritual lineage running through the Process, and their own journeys to becoming Process teachers. There’s also a familial lineage, as Marissa is Raz’s daughter.
Raz and Marissa came to teach the Hoffman Process through the lens of theatre. For Raz, this meant studying classic Greek theater; for Marissa, it meant s...
2025-02-2048 min
APAC's B2B Growth PodcastThe Marketing Fundamentals With Bob HoffmanWhat's it like to chat with the Ad Contrarian, Bob Hoffman? You're about to find out, as we get down to business discussing hypocrisy and the fundamentals in the marketing and advertising industry.
🚨 This episode uses explicit language 🚨
🎥 Prefer to watch the conversation?
We've got a link for you: https://youtu.be/OAHVU-MWFDg
This episode covers...
Making an impressionThe importance of being skepticalBuilding your brandand His book, The Three Word Brief
About Bob...
Bob is a writer and speaker. He has wri...
2025-02-1945 min
The Marketing ArchitectsWhy Digital Advertising Is Failing Marketers with Bob HoffmanAccording to the World Federation of Advertisers, digital ad fraud may become the second largest source of criminal income in the world after drug trafficking. For marketers spending billions on digital ads, this isn't just concerning—it's a crisis.This week, Elena and Rob are joined by "The Ad Contrarian" Bob Hoffman. As a former agency CEO turned industry critic, Bob shares his unfiltered perspective on digital advertising's dangers, from invasive tracking to rampant fraud. Plus, hear his thoughts on why marketers keep falling for fraudulent metrics, how advertising can thrive without surveillance, and why young marketers need to...
2025-02-1836 min
Eagles Insight Podcast23 - Beer and Small Business Leadership: Why Culture Matters with Scott HoffmanBob Dixon interviews Scott Hoffman, a former Army officer and corporate leader, who is now the owner of Ono Brewing Company. Ono Brewing Company is a self-serve craft brewery with a tropical atmosphere in Northern Virginia. Scott shares his journey from his military and engineering background to becoming a successful brewery owner. Key Takeaways:Scott faced skepticism and challenges when starting his brewery, including being told it was impossible to succeed.Building a strong culture within the business was key to Scott's success.Starting a business requires a different kind of courage than m...
2025-01-2153 min
The Brief Bros.200: Bob HoffmanHenry Gomez and I welcome back an old friend, Bob Hoffman. He's here to talk about his new book, The Three Word Brief. It's an incisive and n0-holds-barred examination of the ad business and marketing.
When Bob speaks, people listen. And on his third visit with us, he has much to say. From the flaws in the agency world to fraud in digital adveriting to frustations with marketing and marketers, Bob's new book and today's discussion will get your 2025 off to a rousing start.
Reminder: For a 90-minute live webinar on writing the single-minded prop...
2025-01-011h 02The Hoffman PodcastS9e6 Michael Wenger - The High of Being What I Really AmMichael Wenger is a Hoffman teacher and past Director of Hoffman International. In this conversation, he shares stories of the early days when the Hoffman Process was first introduced in European countries. This is a delightful conversation about the Hoffman Process’s early days, how the Process spread internationally, and about Michael and his spiritual journey.**
Michael first learned about the Process in August ’86 from his brother who participated in the first European Process. Michael then participated in the second European Process in early ’87. Both of these were taught in Germany. Students of these first two Processes then o...
2024-10-1039 minBuilt World PodcastBob Benyo - Founder & CEO, Aerial BannersIn this episode, we hit the road and land in Bob Benyo's North Miami Man Cave, surrounded by his vintage Kawasaki and Suzuki motorcycle collection, for The Built World Podcast. Bob, a high school dropout turned serial entrepreneur, shares his wild journey. He started in Daytona Beach at a motorcycle tech school, then bought and sold motorcycles and cars before diving into the flight school business. Realizing there wasn't much money in teaching people to fly, he pivoted to using his planes for aerial banners.Today, Aerial Banners operates over 60 planes across 15 states, and Bob...
2024-07-021h 16
The Marketing Book Podcast490 Inside The Black Box by Bob HoffmanInside the Black Box: How Marketers Waste Billions in Online Advertising by Bob Hoffman ABOUT THE BOOK: In 2024, marketers will spend over $650 billion on online advertising. A substantial proportion of this - perhaps in the hundreds of billions - will be completely wasted. Not for the usual reason - their advertising stinks - but for another, darker reason. They have been cheated, conned, and robbed. It has been clear for about a decade that a great deal of online advertising is crooked. It is a black box. Money goes in and n...
2024-05-3150 min
The Marketing Book Podcast480 MKTG STINX by Bob HoffmanMKTG STINX by Bob Hoffman ABOUT THE BOOK: From the Author – "There have been thousands of books and articles extolling the virtues of marketing and advertising. But I don't think there has ever been one about how stupid and wasteful most of it is. Well, now there is." ABOUT THE AUTHOR: Bob Hoffman is the author of several best-selling books about advertising. He is also among the most sought-after international speakers on advertising and marketing. His books include, ADSCAM: How Online Advertising Gave Birth to One of Hi...
2024-03-221h 08The Hoffman PodcastS8e4 Kevin Rempel - A Second Chance at LifeKevin Rempel, 2014 Paralympic bronze medalist in sledge hockey, is today’s guest. Listen in as Kevin shares his incredible life story and the wisdom he’s gained.
Kevin was paralyzed in a Motocross accident when he was 23. He was never supposed to walk again, but, as he says, he made it to his feet to walk again with a little bit of luck and a lot of hard work. Four years earlier, his father, was paralyzed in a hunting accident. His father severed his spinal cord, making it impossible for him to walk again. Kevin thought that he a...
2024-03-0737 min
The Best Of BrainTap Business JournalRevolutionize Care The Alpha Scan (Featuring Dr. Bob Hoffman)Tune in to our newest podcast with Dr. Bob Hoffman, one of the leading authorities in heart rate variability use for chiropractic care. Dr. Bob Hoffman is using alpha scan technology to aid patients in ways that are truly revolutionary. #braintapbusinessjournal #braintap Interested in purchasing an Alfa Scan? For more information and pricing contact us at 302-721-6677 or support@braintaptechnology.com Click here braintaptech.com/ to learn more about Dr. Porter and to receive a FREE 15-day trial to BrainTap’s mobile app BrainTap Pro braintaptech.com/free-trial/
2024-02-2822 min
The Best Of BrainTap Business JournalRevolutionize Care The Alpha Scan (Featuring Dr. Bob Hoffman)Tune in to our newest podcast with Dr. Bob Hoffman, one of the leading authorities in heart rate variability use for chiropractic care. Dr. Bob Hoffman is using alpha scan technology to aid patients in ways that are truly revolutionary. #braintapbusinessjournal #braintap Interested in purchasing an Alfa Scan? For more information and pricing contact us at 302-721-6677 or support@braintaptechnology.com Click here braintaptech.com/ to learn more about Dr. Porter and to receive a FREE 15-day trial to BrainTap’s mobile app BrainTap Pro braintaptech.com/free-trial/ Hosted by Simplecast, an AdsWizz company. See pc...
2024-02-2822 min
The Resilient JourneyEpisode 122 - Inside DRJ Spring: Unleashing the Power of Resilience with Bob Arnold & Lisa JonesWhat comes to mind when you think of spring? Warmer weather? March Madness? Spring training? Warming up your golf swing? Well, all of those are fine answers – but for many the thought of spring means the beginning of conference season.
Hello everyone and welcome episode 122 of the Resilient Journey podcast, presented by the Resilience Think Tank.
This week we’re joined by Bob Arnold, President of Disaster Recovery Journal and the emcee for DRJ Spring 2024 – Lisa Jones.
Lisa and Bob talk about the evolution of the world’s best resilience conference. Lisa talks about wh...
2024-02-2629 minThe Best Of BrainTap Business JournalMastering BrainTap for Maximum Profits (Featuring Dr. Bob Hoffman)Listen to Patrick K. Porter PhD discuss how to maximize your profits using BrainTap Technology with featured guest Bob Hoffman DC. For a FREE Practice Evaluation contact Dr. Hoffman directly at bob@themasterscircle.net Click here braintaptech.com/ to learn more about Dr. Porter and to receive a FREE 15-day trial to BrainTap’s mobile app BrainTap Pro braintaptech.com/free-trial/
2024-01-3129 min
The Best Of BrainTap Business JournalMastering BrainTap for Maximum Profits (Featuring Dr. Bob Hoffman)Listen to Patrick K. Porter PhD discuss how to maximize your profits using BrainTap Technology with featured guest Bob Hoffman DC. For a FREE Practice Evaluation contact Dr. Hoffman directly at bob@themasterscircle.net Click here braintaptech.com/ to learn more about Dr. Porter and to receive a FREE 15-day trial to BrainTap’s mobile app BrainTap Pro braintaptech.com/free-trial/ Hosted by Simplecast, an AdsWizz company. See pcm.adswizz.com for information about our collection and use of personal data for advertising.
2024-01-3129 min
Get DeepEp078 Bob HoffmanBob Hoffman - the community builder responsible for shaping our southern MN community! You name it, Bob’s helped with it. As the former VP at Minnesota State University Mankato, former VP of Taylor Corporation, former CEO of Greater Mankato Growth - our guest this week has had a rich impact that spans multiple generations. From earliest influences to biggest career risks, this self-proclaimed “country boy” from Renville MN thoroughly delighted us with his stories of mentorship and community. Stay tuned for minute 2:09:19, where Bob shares his life’s purpose
2023-12-272h 14
The Exploring Potential PodcastThe Impact of Positive Thinking with Bob HoffmanBob Hoffman is a Public Relations Specialist, Broadcaster, Keynote Speaker, and founder of ePIFanyNow™. Bob joins Brett for a conversation about the profound significance of maintaining a positive mindset, whether in the workplace or personal life. They highlight the vital role of self-awareness and awareness of emotions in navigating life's challenges.Learn more about ePIFanyNow™: https://www.epifanynow.com/Learn more at https://exploringpotential.com/podcast/Follow Exploring Potential on Instagram: https://www.instagram.com/exploring.potential/Follow Brett on LinkedIn: https://www.linkedin.com/in/brettrking/
2023-11-0757 minThe Resilient JourneyEpisode 97 - DRJ Fall 2023 Preview: Focus on Resiliency with Bob ArnoldAre you a conference person? Maybe a speaker, vendor or attendee? Well, we’re heading into conference season and it’s good to know what to expect. We have the right guy because this week’s guest has been putting on conferences for 37 years.
Hello everyone and welcome to episode 97 of the Resilient Journey podcast presented by the Resilience Think Tank. This week I’m joined by President of DRJ Bob Arnold.
Bob and I talk about the upcoming DRJ Fall conference – Focus on Resiliency. Bob shares that this year’s conference will talk about proactive ap...
2023-08-1426 minThe Hoffman PodcastS6e13 Mary Arden - Earth and SpiritMary Arden, a beloved Hoffman Process teacher and coach, taught the Process for nearly 30 years. In this spirited and delightful conversation with Drew, Mary shares her experience taking the Process, teaching the Process, and working directly with Bob Hoffman. She also, lovingly, shares her experience of being with her beloved partner, Jim, while he was alive and now after his passing.
Mary bridges Earth and Spirit as she speaks of her life, relationships, and work to help facilitate wellness and healing in people so that our world can know this profound and practical relationship between the two...
2023-05-1100 minThe Hoffman PodcastS6e4 Kani Comstock - Finding Freedom and Joy
Kani Comstock, beloved Hoffman teacher, first learned about the Process in 1985 from her brother who was working with Bob Hoffman. Her brother gave her Bob’s book to read. “Blown away‘ by what she learned, Kani completed the Process in January 1986. Kani became the Hoffman Institute’s Director shortly after and, together with Bob, started Hoffman International a few years later. Following this, she became a Hoffman teacher and taught until her retirement almost three decades later.
Kani on the Yangze River
Kani’s whole family has done the Process, including her mother, her three siblings, a...
2023-03-0900 min
Power Play Post Show2010 Interview with Mike HoffmanFrom Season 7 of the Power Play Post Show, this was Mike Hoffman's first ever interview as a pro-hockey player. Bob sat down with Mike in the press-box of the Broome County Veterans Memorial Arena and discussed his transition from major juniors to the ranks of the American Hockey League.
Hear the future NHL star in this 2010 interview while he was a Binghamton Senator the year that the team would go on and win the Calder Cup championship.
2023-03-0718 minThe Hoffman PodcastS6e2 Chris Sansone - The Call of the SoulBeloved Hoffman teacher and coach, Chris Sansone, completed the Hoffman Process in November 2013. Chris came to the Process feeling challenged in every area of his life, except for his good health. After doing deep work in the Process, Chris experienced a profound simplicity in how he healed his past and forgave his parents.
Before Hoffman, Chris was in commercial real estate. He was well-educated and highly qualified and experienced great financial success. But, he wasn’t happy. As Chris thought about his career moving forward, he remembered the calling he felt when he first started working – helping guid...
2023-02-2300 minThe Brief Bros.92. The return of Bob Hoffman.Henry Gomez and I welcome our friend Bob Hoffman, whose new book Adscam: How Online Advertising Gave Birth to One of History’s Greatest Frauds, and Became a Threat to Democracy is the theme of today’s episode. Bob is the first guest to make a return visit to The Brief Bros. The title of his new book says it all, but Bob gives us even more. In a scathing indictment of Adtech and the tracking it spawned, Bob tells us the scale of the problem and his prognosis for our future. This is a must-watch episode.
2023-01-1946 min
BOSS-itSeason 3 - Episode 12: Bob Hoffman: “The Most Provocative Man in Advertising”Join Mark Edwards as he has an entertaining and informative chat with Bob Hoffman a very outspoken speaker on the subject of advertising. He has been CEO of three advertising agencies and since leaving that role has been unfetttered or hindered about his learnings from several decades. An Amazon #1 best-selling author Bob is happy to take on advertising delusions and layout some startling facts. The Ad-Contrarian http://adcontrarian.blogspot.com/
2023-01-1335 minThe Hoffman PodcastS5e14 Volker Krohn - Re-Initiated Into the Family of Humanity
Do you wonder why the Hoffman Process works so well on many levels? Listen in as Volker Krohn, psychotherapist, Director of Hoffman Centre Australia/Singapore, and Director of Hoffman International shares his experience of and insights into the Process. Born in Germany, Volker found his way to Australia after spending a short time in the United States. In the late ’80s, he attended the second Process ever held in Byron Bay, New South Wales. Bob Hoffman was his Process teacher as well as his Process teacher trainer.
In this conversation between Volker and Drew, we lea...
2022-11-2400 min
Roadrunners Happy Hour PodcastFeast Mode with Bob HoffmanAdrian Denny, Brett Fera and Kim Cota-Robles talk about prepping for Thanksgiving as Roadrunners President Bob Hoffman talks about what it was like to have Thanksgiving on the road with previous teams as the Roadrunners spend Thanksgiving in California. We also get a behind the scenes look at creating a jersey as Brett talks about the positive impact the jerseys have, the charm of the Tucson Arena, and big rising star Milos Kelemen. Then Kim Cota-Robles gets the scoop from Bob on what it’s like going at the new Mullett Arena in Tempe.
2022-11-2343 min
MediaCat UK PodcastBob Hoffman on Ad industry failures, tracking, and fameFor this pod our Editor Mike Piggott spoke to acclaimed author, blogger and speaker, Bob Hoffman, about age, wisdom, learning, and the constant and consistent failures of the advertising industry. They discussed Bob's title of Chief Aggravation Officer and whether his approach to aggravation has changed over the years, why he's both 'brave' and 'rude' about the industry, the reasons the ad industry never seems to learn, and why fame is the most reliable driver of success for brands.
They also discuss Bob's latest book: ADSCAM: How Online Advertising Gave Birth to One of History's Greatest Frauds...
2022-10-1830 min
The Marketing Book Podcast405 ADSCAM by Bob HoffmanADSCAM: How Online Advertising Gave Birth to One of History's Greatest Frauds and Became a Threat to Democracy by Bob Hoffman About the Book: In 2017, Bob Hoffman wrote BadMen: How Advertising Went from a Minor Annoyance to a Major Menace. It was selected as Best Of Marketing, 2017 by The Drum. Five years later Bob revisits advertising's tracking-based online advertising industry and finds it far more corrupt and dangerous than ever. In ADSCAM: How Online Advertising Gave Birth to One of History's Greatest Frauds and Became a Threat to Democracy, Bob concludes...
2022-10-141h 22The Hoffman PodcastS5e8 Andy Milberg - Reflections on Teaching the ProcessAndy Milberg, beloved Hoffman teacher and coach, has been teaching the Hoffman Process since August 1991. Bob Hoffman taught in Andy’s Process and trained Andy to become a teacher.
Andy tells us it is a privilege and an honor to stand beside students who are committed to making a lasting change in their lives. As he says, “They’ve made a serious commitment in preparing for the Process.” He goes on to add that most of the time people get “more than they even know they want” from the Process.
While the Hoffman Process is deeply groun...
2022-10-1300 min
TFTC with Bob NebelMarc Hoffman: Composer/Vocalist/PianistIn this episode, we go to North Carolina to speak with the uber-talented Marc Hoffman. Beyond being a composer and performer of film, theatre, pop, and gospel music, Marc has recorded some amazing music as a solo performer. Join us as we hear about this performer's many accomplishments including working with a string quartet in Lviv, Ukraine.Become a supporter of this podcast: https://www.spreaker.com/podcast/tftc-with-bob-nebel--4703586/support.You can watch my podcast on my YouTube channel. Search for my name or Tales from the Corners.
2022-09-2647 min
Tucson Roadrunners WeeklyPodcast Scheduled: With Bob HoffmanJoining the podcast this week is Roadrunners Team President Bob Hoffman. Hoffman has been at the helm of the Roadrunners since they arrived in the desert in 2016. The former broadcaster joins Adrian and Jimmy to talk about the reveal of the 2022-2023 regular season schedule for Tucson, as well as what to expect in year seven in the community.
2022-07-261h 32The Resilient JourneyEpisode 45 - Personal Preparedness as Part of Your Resilience Strategy - with Bob KellerI have been doing business continuity and resilience a long time and I’m going to admit something to you. This week’s guest introduces a concept that I have almost completely overlooked throughout my career. Personal preparedness as part of a resilience strategy.
Hello everyone, welcome to episode 45 - as the Resilience Think Tank presents the Resilient Journey podcast!
This week I’m joined by Bob Keller. I saw Bob speak at a conference recently and knew he was the perfect guest for the podcast. Listen as Bob explains:
That corporations need to consid...
2022-07-0530 min
Jascha HoffmanEvery Grain Of Sand - Bob Dylan CoverBob Dylan's classic spiritual ballad—with a new verse, improvised live on the spot.
Performed by Jascha Hoffman with Cameron Greider on electric guitar.
Live at Acme Hall Studios in Brooklyn, NY in July 2021.
2022-05-3108 minThe Hoffman PodcastS4E14 Tim Laurence - A Vale of Tears and a Hill of LaughterTim Laurence, Hoffman teacher and author, did the Process in 1989 with Bob Hoffman as his teacher. Tim’s journey to finding and completing the Hoffman Process is a fascinating story.
As a child, Tim was very curious. As a young adult, he traveled the world looking to learn from both the East and the West. The burning questions within him were, “How does this system work? How are we as human or spiritual beings meant to look at it? Am I missing something?”
Eventually, after years of travel and inquiry, life led Tim to the Hoffma...
2022-05-1900 min
Summation (formerly World of DaaS)Bob Moore: Solving the Cold Start ProblemBob Moore is CEO at Crossbeam, a partnerships ecosystem platform. Bob and Auren dive into the challenges of kickstarting a partnership, the prisoner’s dilemma that inherently exists within every new partnership, and ways to solve these issues. They also explore Bob’s learnings as a serial entrepreneur and what he wishes he’d done differently along the way. You can find Auren Hoffman (CEO of SafeGraph) on Twitter at @auren and Bob Moore at @robertjmooreWorld of DaaS is brough...
2022-04-1957 min![Boarding Pass [Reason Why]](https://d3t3ozftmdmh3i.cloudfront.net/staging/podcast_uploaded_nologo/43445072/43445072-1744298517006-9cc6bf98f5804.jpg)
Boarding Pass [Reason Why]Hablamos con Bob Hoffman - Inglés [Un podcast de Reason Why]Entrevista en inglés con el famoso y polémico autor Bob Hoffman que nos habla del abuso de los datos, de las controversias que generan sus opiniones y de que las empresas no deberían alardear de hacer el bien. En su página de LinkedIn se define como Chief Aggravation Officer, algo así como Director General de Molestias, y su famoso blog se titula The Ad Contrarian. En este podcast de marketing con Bob Hoffman hablamos, entre otras cosas, de lo verdaderamente difícil que es hacer buena publicidad.Boarding Pass es un podcast de Reason...
2022-03-151h 00
The Gunfighter's Guide:The Mythic Realm: Understanding Elon Musk, Bob Iger shortcomings at Disney, the Build Back Better disaster, and why communism always failsThis episode is also available as a blog post: http://gunfighterguide.shop/2021/12/29/the-mythic-realm-understanding-elon-musk-bob-iger-shortcomings-at-disney-the-build-back-better-disaster-and-why-communism-always-fails/
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2022-02-0306 minThe Hoffman PodcastS3E30 Lisa Wenger - The Sparkle in the EyesBeloved Hoffman teacher and coach, Lisa Wenger, is our guest this week. Lisa has been a part of the Hoffman world since 1989 when she did the Process in Austria.
What brought Lisa to the Process? Her brother had taken the Process and afterward, Lisa saw the sparkle in his eyes. Lisa realized that she wanted that same sparkle back. After her Process, she knew her sparkle had returned because she could feel it in her Being.
While in the middle of her Process, Lisa realized she wanted to start a Hoffman center in Italy. Once...
2021-12-0738 min
Modern Legacies9 - How Start-Ups Can Innovate with Founders Space's Steven HoffmanIn this episode, your host Bob DePasquale speaks with Founders Space's Steven Hoffman about about how start-ups innovate, knowing what founders need, and more. Check out Founders Space at https://www.foundersspace.com/Interested in being on the show? Apply HERE.
2021-12-0119 minThe Hoffman PodcastS3E27 Ward Ashman & Raz Ingrasci - Hoffman & the EnneagramWard Ashman and Raz Ingrasci are our guests today. In this conversation with Drew, they share a little history and some deep understanding of these two living traditions – the Hoffman Process and the Enneagram. The Hoffman Process and the Enneagram share a common root.
Together, Ward and Raz explore the nature of transformational work through both the Hoffman Process and the Enneagram. Ward shares with us the work he does with the Nine Doors of the Enneagram in corporate settings. He sees the nine Enneagram points as doors rather than types. Through this new understanding, Ward has guid...
2021-11-1856 minThe Hoffman PodcastS3E24:Cynthia Merchant - Trauma & the Process of HealingListen in to this deep conversation with Cynthia Merchant and Drew about the Hoffman Process, trauma and trauma-healing, Somatic Experiencing®, and the basic goodness that underlies all things. Cynthia’s vast knowledge and many decades of experience in working with people to heal trauma have helped her realize that the essential self is “ever-intending toward wholeness.”
Cynthia is a Marriage Family Therapist and Somatic Experiencing® practitioner. She first completed the Hoffman Process when it was still in the three-month format. A few years later, she was asked to teach the Process. For seventeen years, she taught and supervis...
2021-10-2859 min
Let's Be ClearLet's Be Clear Podcast with Bob Hoffman featuring Mark JamesMark James is a..
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Let's Be ClearLet's Be Clear Podcast with Bob Hoffman featuring Meghan Venable-ThomasMeghan Venable-Thomas is a...
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The Visible Man PodcastVM Live! 08-19-21 - Admin Bob Gets on TinderAdmin Bob is a good-looking, kind, adventurous single father who has been having a bit of trouble finding love. So, the logical thing to do would be to send our intern/romance expert Steph out to do a ton of research on online dating and what works vs what doesn’t so we could come up with the perfect Tinder profile for Bob. So, that’s what we did.
Notes:
Intros
Bob dry spell backstory
Tinder, online dating experience
Bob - been on dates, no relationships since his divorce
He’s a good guy, what’s he doing...
2021-08-2155 minThe Hoffman PodcastS3E10 Ed McClune - A Good Hoffman Geek Out
Ed McClune, beloved Hoffman Process teacher and coach since, the ’80s, is our guest today. As Ed and Drew share at the end, this conversation is a good Hoffman geek-out.* Even though they geek out over all things Hoffman, Ed’s whole Quadrinity* shows up in this one. His love shines through as he speaks about the Process, and about how those who come to do this deeply transformational work are courageous heroes.
Ed also shares a bit about how the Process now appears in his everyday life. He speaks to the reason he feels we c...
2021-07-2237 minThe Hoffman PodcastS3E4 Serena Gordon - The Treasures of Your PastWe are fortunate to have Serena Gordon on Love’s Everyday Radius. Serena has dedicated herself to bringing the powerful healing work of the Hoffman Process to the world since 1995. A friend of Bob Hoffman, the Hoffman UK Managing Director and Co-Founder, and a Process Teacher, Serena offers us some profound insights about the Process.
At the young age of five, Serena lost trust in her parents. “I used to carry my own little suitcase with an A-Z map of London in case I got lost and I could find my own way home.” She tells us that s...
2021-06-1035 min
Silence Media Book ClubAdvertising For Skeptics with Bob HoffmanHere's Bob Hoffman discussing his book Advertising for Skeptiks with the Silence Media Book Club.Host Lee Henshaw is joined by book club members Molly White, Nick Moxham, Bethan Corlett, Sanjeev Patel, Liz Formoso, Samantha Scott, Genevieve Barratt and Kevin Joyner. Hosted on Acast. See acast.com/privacy for more information.
2021-03-0933 min
The Andrew Haines Show#59 - Bob Hoffman - President of the Tucson RoadrunnersIn today’s episode of The Andrew Haines Show, we sat down Bob Hoffman the President of the Tucson Roadrunners Personally, he has spent two decades at the professional sports team level and most recently was the Executive Vice President for the Quad City Mallards (ECHL).
Outside of his professional life, he has served on several non-profit boards, formed a charitable foundation focused on youth hockey in the state of Utah and served on numerous panels dedicated to sports management, business growth and development and personnel standards and habits.
He is a gr...
2021-02-0252 minThe Hoffman PodcastS2e1 Stan Stefancic - Spiritual Healing and Social JusticeWelcome to Season Two!
We are thrilled to open with Stan Stefancic, retired Hoffman teacher and former Director of Special Projects for the Institute. Stan shares his stories of the Process (including working with Bob Hoffman), as well as his life’s work in helping to create a more socially just and caring world. For Stan, “…the Hoffman Process was a life-changing experience. I made many profound discoveries. I also encountered my Spiritual Self, and my own intrinsic worth and value. This meant that I could enjoy what I was doing for its own sake rather than provin...
2020-10-2247 min
Chasing InterestingTrump Tells The Truth + Bob Woodward's Big Problem + A Drinking ProblemPresident Trump tells the truth about the pandemic to Bob Woodward, which presents a whole host of problems. Craig Hoffman and Joe Girard talk about the President's never ending battle between incompetence and malevolence and whether Woodward had a responsibility to tell the public sooner.Craig and Joe then discuss the west coast wildfires and the stupidity of "gender" reveal parties. Plus, hear a clip of Craig and Chris Gorres's interview with Roz Frasier from the Train With The Best on being black in the fitness industry, some NBA Playoff breakdown and more including why drinking might...
2020-09-1050 minThe Hoffman PodcastS1E21 Raz Ingrasci - Husband, Father, Son
In our finale episode of season one, Raz Ingrasci shares stories from many parts of his life. He offers some deeply moving stories about his own life as a husband, father, and son. Raz also shares an early history of, and fascinating wisdom about, the Hoffman Process. He speaks of his relationship with Bob Hoffman and the early days when the roots of the Process were first taking hold. You won’t want to miss this one!
Listen in to find out why the Process is so effective in facilitating the change and transformation in pe...
2020-09-1000 min
Mi3 Audio EditionMedia’s “most influential” person of the decade? Bob Hoffman is bleak, grumpy and wishes the advertising holding companies would fail for a better industryMark Ritson calls him one of our "truly great marketing iconoclasts". Professor Byron Sharp says “I wish I was brave enough to be this rude” and NY-based ID Comms CEO Tom Denford predicts Bob Hoffman will possibly be "the most influential person of the decade in media". Here’s Hoffman in full flight. Enjoy.See omnystudio.com/listener for privacy information.See omnystudio.com/listener for privacy information.
2020-07-1337 min
The Marketing Book Podcast287 Advertising for Skeptics by Bob Hoffman"Advertising for Skeptics" by Bob Hoffman A bounty of heretical, unpopular, and aberrant thoughts about the ad industry. Bob Hoffman, author of Amazon #1 sellers "BadMen" and "Laughing@Advertising" looks at advertising's "decade of delusion" and comes away a skeptic. What went wrong? Just about everything. Click here for episode website page with links... https://www.salesartillery.com/marketing-book-podcast/advertising-skeptics-bob-hoffman
2020-07-101h 01
Advertising StoriesBob Hoffman | The Ad Contrarian Talks About How An Ad Agency Should Pitch For New Accounts | EP: 012Bob Hoffman Delivers The Ad Contrarian View On How To Pitch For New Advertising Agency Accounts.In this podcast interview, we share the A.I. version of Bob Hoffman's interview with me about the advertising agency pitch process. Bob tells it like it is. The interview is from my extremely best selling book, "The Levitan Pitch. Buy This Book. Win More Pitches."Bob Hoffman is the Chief Aggravation Officer at The Type A Group, and much more. I'll just save some time and let Bob tell you himself: "Bob is the author of...
2020-06-2904 min
Marketing Today with Alan Hart212: Advertising for Skeptics with Bob HoffmanDuring this 212th episode of “Marketing Today,” host Alan Hart interviews Bob Hoffman, returning guest and author of the new book, Advertising for Skeptics.On the show today, we talk about the main ideas that inspired Hoffman to write Advertising for Skeptics and the delusions he believes the marketing and advertising industries are under. We laugh a lot, and maybe we'll inspire you to get a cocktail after you're done listening.Hoffman tells us how Advertising for Skeptics came out of his musings on the industry. Hoffman says, “My idea is that we should be skepti...
2020-06-1731 min
GovComms: The Future of Government CommunicationEp #62: Transformation in Advertising, with Bob Hoffman The internet has changed the way we consume content, has it also impacted the way we advertise? In this week’s episode of GovComms contentgroup Founder and CEO, David Pembroke, sits down with industry leader, Bob Hoffman, to discuss how traditional advertising remains the primary income for internet platforms such as Facebook. Bob Hoffman is the author of five bestselling books about advertising. He is one of the world’s most sought-after speaker on (this topic/subject) advertising and marketing. Indeed, one of his books, ‘Bad Men: How Advertising Went From A Minor Annoyance To A Majo...
2020-06-0232 min
The Silicon Valley Podcast025 Modern Marketing Theory with Marketing Guru Bob HoffmanOn today’s show, we are happy to chat with Bob Hoffman, the author of four Amazon #1 best-selling books about advertising. He is also one of the most sought-after international speakers on advertising and marketing. One of his books, "BadMen: How Advertising Went From A Minor Annoyance To A Major Menace" exposed many of the dangerous data abuse practices that are now making international headlines. (It was selected "Best of Marketing 2017.") He is creator of the popular “The Ad Contrarian” blog, named one of the world's most influential marketing and advertising blogs by Business Insider.
Bob's commentary has ap...
2020-04-2445 min
The Marketing Book PodcastBob Hoffman: Authors in Quarantine Getting CocktailsBob Hoffman: Authors in Quarantine Getting Cocktails (Ahopefully short-lived series that will be airing in addition to the weekly Marketing Book Podcast interviews) Click here for show notes! https://www.salesartillery.com/authors-quarantine-cocktails/bob-hoffman
2020-04-1231 min
Silicon Valley - The Investor's Podcast NetworkSV025: 2020 and Beyond with Marketing Guru Bob Hoffman
On today’s show, we are happy to chat with Bob Hoffman, the author of four Amazon #1 best-selling books about advertising. He is also one of the most sought-after international speakers on advertising and marketing. One of his books, "BadMen: How Advertising Went From A Minor Annoyance To A Major Menace" exposed many of the dangerous data abuse practices that are now making international headlines. (It was selected "Best of Marketing 2017.") He is creator of the popular “The Ad Contrarian” blog, named one of the world's most influential marketing and advertising blogs by Business Insider.Bob's commentary has ap...
2020-01-2349 min
Call To ActionMeet one of the most controversial voices in the industry, Bob Hoffman, Ad Contrarian
We’ve lurked in the waters of San Francisco Bay to catch arguably the most outspoken and controversial voice in the industry; the bullshit detecting bulldog, Bob Hoffman.He is the acerbic wit behind the highly popular ‘Ad Contrarian’ blog, named one of the world’s most influential marketing and advertising blogs by Business Insider, and is the author of four Amazon Number 1 selling books about advertising. Bob’s commentary has appeared in the likes of BBC World Service, The Wall Street Journal, the Financial Times and Forbes.He talks to us on his early career as an adul...
2019-12-241h 01
Off The ShelfBob Hoffman on his latest book, Laughing at Advertising"Ad Contrarian" Bob Hoffman joins host JP Kuehlwein to discuss Laughing@Advertising, a collection of his most irresponsible and inappropriate blog posts, essays, and cave drawings. In a world overrun with "influencers," "disruption," and analytic mumbo-jumbo, Bob offers a hilarious, serious critique of modern advertising that touches on privacy, ageism, social media, and much more.
2019-11-2739 min
Let's Talk BusinessHow to Be a Go-Giver—with Bob BurgBusiness is a two-way street of giving and receiving. While this may be a common fact, not many find success because their focus is not on giving but in getting. In this episode, Bob Burg, a sought after speaker and bestselling author, helps us understand the value of giving and why it is not only a more pleasant way of conducting business but the most financially profitable way as well. Through his book, The Go-Giver, he redefines the meaning of selling and how we can properly measure value. Know the benefits of being a go-giver from Bob as he...
2019-09-2341 min
The Copywriter Club PodcastTCC Podcast #132: Telling the Truth About Advertising with Bob HoffmanFormer copywriter and Ad Contrarian, Bob Hoffman, is our guest for the 132nd episode of The Copywriter Club Podcast. If you know anything about Bob and his special brand of commentary, you already know that you’re in for a treat. He’s been an outspoken critic of what’s wrong in the advertising world and he had a lot to say about privacy, ageism, and social media. Here’s what we talked about:
• Bob’s path from bad school teacher to contrarian copywriter
• the most important personal quality if you want to be a copywriter
• how to write in a way that attracts...
2019-04-1655 min
#MediaSnack#MediaSnack Meets: Bob Hoffman, The Ad ContrarianIf I was CEO of Facebook, "I'd lose billions of dollars for my shareholders" says Bob Hoffman, The Ad ContrarianBut for a good reason. "I have an immodest goal to save freedom and democracy" he says. You may know Bob as his alter ego The Ad Contrarian, which is a regularly updated blog which Bob founded over a decade ago. It is devoted to presenting the counter argument to the marketing industry’s obsessive narrative with technology, automation and the new shiny things.
The increasingly popular blog has evolved into speaking engagements and a se...
2019-03-2234 min
Property Management BrainstormEpisode 9 - Maximizing Income on a Vacation Rental, Featuring Matt Hoffman, Head of Short-term Rentals for KigoBob discusses best practices for managing all of the moving parts of a short-term rental, commonly referred to as vacation rental, with Matt Hoffman, Head of Short-Term Rentals at Kigo, a RealPage Company. The software as a service (Saas) provided by Kigo is specifically designed for managing short-term rentals. Bob and Matt exchange views on the definition of a short-term rental, what distinguishes a short-term rental from a long-term rental, and the ideal characteristics of a property owner thinking about renting their home as a short-term rental. Matt also offers his insights and opinions on the rapid growth of...
2019-03-0845 min
The Marketing Book Podcast211 Laughing @ Advertising by Bob HoffmanLaughing @ Advertising by Bob Hoffman Click here to view the show notes! https://www.salesartillery.com/marketing-book-podcast/laughing-at-advertising-bob-hoffman In Laughing@Advertising Bob Hoffman has collected his most irresponsible and inappropriate blog posts, essays, and cave drawings. You might say it's 200 pages of insults, wise cracks, cheap shots, and dirty words. In other words, fun for the whole family! Hoffman is out to disrupt the disruptors -- those somber, imperious souls who have made marketing and advertising such an earnest and humorless endeavor. This may be the silliest, most injudicious book about the ad...
2019-01-2549 minMarketing Today with Alan Hart127: Bob Hoffman: The Ad Contrarian Strikes AgainIn this week's episode of “Marketing Today,” it's déjà vu all over again. Bob Hoffman, The Ad Contrarian, returns for his third visit on the podcast. Bob and Alan can't decide if it's a case of the third time being a charm or if it's three strikes and you're out. In any case, it's a treat for the listener because Hoffman is, as always, blunt, profane, and hilarious —and he takes no prisoners.During the course of his conversation with Alan, Hoffman talks about the state of advertising as he sees it, his recent contribution to “Eat Your G...
2018-12-1232 min
The Small Market Radio PodcastSMRP 47: Bob Hoffman, Rod SchwartzIn this outing, we chat with one of my heroes, veteran advertising “mad man” Bob Hoffman, an iconoclastic figure who’s not afraid to call BS on the nonsense that seems rampant in advertising today (especially digital). But Bob is more…Read more →
2018-11-3023 minThe Marketing Book Podcast151 BadMen by Bob Hoffman"BadMen: How Advertising Went From A Minor Annoyance To A Major Menace" by Bob Hoffman Click here to view the show notes! https://www.salesartillery.com/marketing-book-podcast/badmen-bob-hoffman
2017-12-0148 minMarketing Today with Alan Hart70: Bob Hoffman: The Ad Contrarian strikes againThis week's episode of “Marketing Today” is déjà vu all over again. Alan talks with Bob Hoffman, the first-ever return guest on the “Marketing Today” podcast. Hoffman, famously known as the Ad Contrarian, is an advertising veteran, best-selling author, and sought-after speaker and advisor. His latest book, “BadMen: How Advertising Went from a Minor Annoyance to a Major Menace,” provides Hoffman's view on the state of online advertising.Hoffman casts an unflinching eye on today's marketers, and he doesn't mince words in discussing what he sees as the inherent evil in today's online marketing and the changes that a...
2017-11-1532 min
Greatest Hits Archives - Software Engineering DailyBad Men with Bob Hoffman
In the 1960s, advertising agencies were high-dollar creative producers. A client would come to an ad agency and pay millions of dollars for artistic messaging that would convince a consumer to buy a product.
How could you measure the success of these advertising campaigns? Maybe you could see success in the sales data. Maybe people were starting to talk about the product. Ultimately, success was defined by how satisfied the client was.
When it comes to measuring outcomes, advertising has always been a messy business.
Bob Hoffman’s long career in ad...
2017-11-021h 04
Business and PhilosophyBad Men with Bob Hoffman
In the 1960s, advertising agencies were high-dollar creative producers. A client would come to an ad agency and pay millions of dollars for artistic messaging that would convince a consumer to buy a product.
How could you measure the success of these advertising campaigns? Maybe you could see success in the sales data. Maybe people were starting to talk about the product. Ultimately, success was defined by how satisfied the client was.
When it comes to measuring outcomes, advertising has always been a messy business.
Bob Hoffman’s long career in ad...
2017-11-021h 04
The AdNews PodcastThe Ad Contrarian Bob HoffmanAdNews sits down with The Ad Contrarian Bob Hoffman. Hosted on Acast. See acast.com/privacy for more information.
2017-09-2233 min
asiCastasiCast 55 – Bob Hoffman on online advertising, surveillance marketing and ad techRecently published in the US and due for publication elsewhere very soon, Badmen: How advertising went from a minor annoyance to a major menace is Bob Hoffman’s latest critique of online advertising. You can listen to Brian Jacobs’ interview with Bob about the issues raised in the book in this… Read more
2017-09-1225 min
Practice Growth Strategies036: Dr. Bob Hoffman, Wisdom from 40 Years of ExperienceBest-selling author, healer, speaker, entrepreneur and visionary leader, Dr. Bob Hoffman is President and CEO of The Masters Circle. Bob is co-author, with Dr. Jason A. Deitch, of the best seller, Discover Wellness: How Staying Healthy Can Make You Rich, and has written and performed dozens of books, CDs and videos, all geared to provide cutting edge material to healing professionals on practice growth, practice management, and the philosophy of success. For more info visit - http://www.mcssl.com/app/?af=1673072
2017-04-1017 minPractice Growth Strategies036: Dr. Bob Hoffman, Wisdom from 40 Years of ExperienceBest-selling author, healer, speaker, entrepreneur and visionary leader, Dr. Bob Hoffman is President and CEO of The Masters Circle. Bob is co-author, with Dr. Jason A. Deitch, of the best seller, Discover Wellness: How Staying Healthy Can Make You Rich, and has written and performed dozens of books, CDs and videos, all geared to provide cutting edge material to healing professionals on practice growth, practice management, and the philosophy of success. For more info visit - http://www.mcssl.com/app/?af=1673072
2017-04-1017 minMarketing Today with Alan Hart36: On the contrary: Bob Hoffman on the state of the agency worldBob Hoffman is an “Ad Contrarian,” which is also the name of his popular and influential blog, and he's a best-selling author, advisor and sought-after speaker on advertising and marketing. Earlier in his career, he was CEO of two independent advertising agencies. So, needless to say, he knows his way around the block.In this podcast, Hoffman discusses his perspective on all things advertising, from the watering down of creative to the changing role of account management to the rise of media.For him, one of the things present-day advertising gets wrong is its lack of f...
2017-03-0845 minBusiness and PhilosophyAd Industry with Bob Hoffman
Online advertising is heavily affected by a set of delusions and fraudulent practices that few people in the adtech industry have an interest in stopping. This is the curious, perverse nature of the world of online media. Some of the online advertising we see fulfills its job, when an ad successfully conveys a meaningful message from a marketer to a consumer.
But there are reasons to be extremely skeptical of the way that online advertising works. In this episode, and several more to come, Software Engineering Daily will be diving deep into the adtech business...
2016-11-0155 min
Jocko Podcast27: “How to be Strong, Healthy, and Happy”, “I Remember the Last War”, Bob Hoffman, Being Late, Judo VS BJJ, Family/Priority.https://www.youtube.com/watch?v=6uFS3J4Hqyo 0:00:00 - Opening 0:04:58 - "I Remember the Last War" 1:16:12 - "How to be Strong Healthy and Happy", Bob Hoffman 1:40:33 - Internet/Onnit/Audible Stuff 1:44:32 - What to do facing "burnout". 1:50:09 - Judo compared to Jiu Jitsu 2:01:34 - Being LATE? 2:09:28 - Wives, Family, Re-prioritizing & balancing responsibilities while in the Military. 2:23:34 - Can you lead those who don't want to be led? 2:29:05 - How physical fitness empowers the mind and will. 2:43:25 - Dealing with the loss of Loved Ones.Support this podcast at — https://redcircle.com/jocko-podcast/exclusive-content
2016-06-152h 53The Marketing Book Podcast073 Marketers Are From Mars, Consumers Are From New Jersey by Bob Hoffman"Marketers Are From Mars, Consumers Are From New Jersey" by Bob Hoffman Click here to view the show notes! https://www.salesartillery.com/marketing-book-podcast/marketers-are-from-mars-bob-hoffman
2016-06-0350 min