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Showing episodes and shows of
Bob Knorpp
Shows
The BeanCast™ Marketing Podcast
0786-The BeanCast: Go Figure, The Web Is For People
This Week: Saul Colt, Jonathan Sackett and Colby Vogt join Bob to discuss solving AI's shopping dilemma, neurodivergency among creatives, Intel outsources marketing to Accenture and AI, holding social liable, plus this week's #FairFailFoul.
2025-06-23
1h 03
The BeanCast™ Marketing Podcast
0785-The BeanCast: Just Ignore It
This Week: Joseph Jaffe, Peter Levitan and Mary Rodgers join Bob to discuss whether Cannes is pushing away ads, Nintendo's ignore-it strategy, Prime Day as a bellwhether, Pinterest makes everything shoppable, plus this week's #FairFailFoul.
2025-06-16
1h 01
The BeanCast™ Marketing Podcast
0784-The BeanCast: I'm Bored
This Week: Saul Colt and Jeremy Goldman join Bob to discuss brands exiting Pride events, how AI is powering go-direct strategies, whether boredom makes you more creative, a look at unskippable ads, plus this week's #FairFailFoul.
2025-06-09
1h 00
The BeanCast™ Marketing Podcast
0783-The BeanCast: A "Tool" For Creatives
This Week: Saul Colt, Jason Keath and Lieu Thi Pham join Bob to discuss life after the click, Google's Veo 3, what's wrong with disruption, pressure to be a creator, plus this week's #FairFailFoul.
2025-06-02
1h 03
The BeanCast™ Marketing Podcast
0782-The BeanCast: Need A Paternity Test?
This Week: Emily Binder, Monty Hagler, Jason Lonsdale and Augie Ray join Bob to discuss Jaguar's rebrand in hindsight, why sustainability isn't enough, YouTube's new ad placements, Netflix's new ad offerings, plus this week's #FairFailFoul.
2025-05-19
58 min
The BeanCast™ Marketing Podcast
0781-The BeanCast: Being Less American
This Week: Michelle Excell and Lisa Laporte join Bob to discuss making a brand "less American," Google's perils continue, combatting dupe culture, unpacking TikTok's assurances, plus this week's #FairFailFoul.
2025-05-12
59 min
The BeanCast™ Marketing Podcast
0780-The BeanCast: Let's Puckin' Go
This Week: Farrah Bostic, Jo Darby and Ron Tite join Bob to discuss the growing importance of digital creators, Meta goes after agency business, navigating tariffs, privacy of ChatGPT's reverse image search, plus this week's #FairFailFoul.
2025-05-05
1h 09
The BeanCast™ Marketing Podcast
0779-The BeanCast: Take A Breath With Me
This Week: Saul Colt, Joseph Jaffe and Janell Townsend join Bob to discuss what is your phone really doing, new worries about AI, Meta's love/hate with Instagram, YouTube at 20, plus this week's #FairFailFoul.
2025-04-28
1h 05
The BeanCast™ Marketing Podcast
0778-The BeanCast: Like Painting Potatoes
This Week: Saul Colt, Dan Goldgeier and Samuel Monnie join Bob to discuss Google's latest loss, the tariff impact begins, OnlyFans seeking a wider audience, whether pets are better influencers than humans, plus this week's #FairFailFoul.
2025-04-21
1h 07
The BeanCast™ Marketing Podcast
0777-The BeanCast: Spit-Take
This Week: Michael Farmer, Ben Kunz, and Jonathan Sackett join Bob to discuss "conversational" marketing, adland's sustainability problems, Meta's antitrust case begins, Instagram's search problems, plus this week's #FairFailFoul.
2025-04-14
1h 01
Voice Marketing with Emily Binder
That .jpg is Ruining Your Social Media (267% Less Engagement)
Rich media banners are 267% more effective than static banners when it comes to engagement on LinkedIn posts (and other networks like X or Facebook). This is episode is about something small and tactical that has a big impact on your social media efficacy and giving your audience a nicer UX, resulting in more clicks to your target media.Blog post with visual examples and tips: This Image Mistake = 267% Less Social Media Engagement. (Marketing Tip Mini-Pod)When it comes to sharing a blog post or YouTube video or article on social, you want the...
2023-10-18
05 min
Brand Retro with Cyberdogz
Marketing Perspectives with Bob Knorpp
Join us on the Brand Retro Podcast as our host, Mike Brevik, sits down with marketing maven, Bob Knorpp. Dive deep into the dynamic world of marketing as they unravel the latest trends, dissect current events, and forecast the future landscapes of the industry. From digital revolutions to brand storytelling, Bob and Mike bring fresh insights and seasoned perspectives, making this segment a must-listen for every marketing enthusiast and professional. Tune in to hear two industry stalwarts decode the intricate tapestry of today's marketing world. Don't miss it! Highlights 01:46 The major shifts in the industry 03:26...
2023-10-03
23 min
Voice Marketing with Emily Binder
Don't Do Marketing, Be Marketable. (Threads dead, baby?)
Watch this episode on YouTube. Topics: Threads burned bright for two weeks then DAU were down over 80%.Twitter's rebrand to X wiped out ~$4 billion in brand equity. RIP the bird.Point: All marketing is one of three things:BrandingPRDirect responseEverything else is just tactics. This concept from Bob Knorpp is so key.I go over the #1 marketing mistake I see brands make (this is the "marketable" concept via Samantha Russell). Success has less to do with tactics like social media or advertising...
2023-08-25
04 min
Joseph Jaffe is Not Famous
Dabitch is Back with Åsk “Dabitch” Wäppling
I met Åsk or Dabs for short on The Beancast Podcast, hosted by previous guest Bob Knorpp.Her title tells you everything you should know about the future of marketing and advertising, “Creative Director/Chief Technology Officer.” Or as previous guest, Doug Jaeger would call them, “Wizards.”Case in point at 1pm ET today, we’ll discuss Data Privacy, Data Leaks and Data Theft. Where’s the Creativity in that? We’ll just have to Åsk Åsk!Join us!Watch full episodes at youtube.com/c/josephjaffeisnotfamous.Subscribe at bit.ly/subscribet...
2022-08-18
1h 07
Voice Marketing with Emily Binder
All Marketing is Branding, PR, or Direct Response. Plus Your Spotify Wrapped
You listened to 315 minutes of content across 88 episodes in 2021, if you listened to every episode of this show. Don't force content if it's not coming: sticking to a schedule isn't the most important thing. Just share when you have value to add. This Spotify Wrapped data I mention is totally new, but traditional marketing channels like TV and radio may still be worthwhile for you. That said, you will never have the data or insights on your marketing ROI from anything of the Yellow Pages era. And maybe that's fine, here's why. Google Analytics is like your grandfather in his...
2021-12-20
05 min
Joseph Jaffe is Not Famous
At your Service with Tamsen Webster, Melanie Deziel, Bob Knorpp and Saul Colt
Consider yourselves served!Tamsen Webster, Melanie Deziel, Saul Colt and Bob Knorpp are back in the CoronaTV studioBack by popular demand, they’ll talk about whatever is on their brilliant minds and then we’ll all discuss.Plus I’ll show you the best of the-week-that-was in the form of 1-minute CoronaByte highlights. This week you’ll hear from Rose Cameron, Donney Salazar, Julie Roehm and Chris Fuller. Learn more about your ad choices. Visit megaphone.fm/adchoices
2021-02-26
1h 06
AIChE - Doing a World of Good
LGBTQ+ & Allies Young Professionals Panel: Doing a World of Good
In this episode, host Bob Knorpp speaks with the LGBTQ+ & Allies Young Professionals panel that spoke at this year's AIChE virtual annual meeting about career development, allyship, visibility and inclusivity.
2021-02-10
29 min
AIChE - Doing a World of Good
Dr. Amir Nashat and Dr. César de la Fuente: Doing a World of Good
In this episode, host Bob Knorpp speaks with Dr. Amir Nashat, a managing partner at venture capital firm, Polaris Partners, and former student of Bob Langer’s; and Dr. César de la Fuente, Presidential Assistant Professor in Bioengineering, Microbiology, and Psychiatry at the University of Pennsylvania, and the first recipient of the Langer Prize.
2020-10-28
29 min
AIChE - Doing a World of Good
Dr. Bob Langer and Ray Jordan: Doing a World of Good
In this episode, host Bob Knorpp speaks with Dr. Bob Langer, noted MIT Institute Professor, well known bio chemical engineer holding 1300 patents, and member of the board of directors and scientific advisory board at Moderna; and Ray Jordan, head of corporate affairs at Moderna.
2020-06-16
28 min
Joseph Jaffe is Not Famous
CoronaRadio 5.6 - Host of The Beancast, Bob Knorpp
It’s National Nurses Day and so what better way to toast to our heroes during this global pandemic than with a cocktail at 5pm EST with my guest, Bob Knorpp, host of the Beancast (the best marketing podcast anywhere – self ascribed but not wrong.) So kick off your shoes (if you were wearing them to start), put on some pants, get an adult beverage and let’s celebrate virtually. Learn more about your ad choices. Visit megaphone.fm/adchoices
2020-05-15
58 min
The Wendi Cooper Show - StoryViews Humans Over 50
Bob Knorpp 52 - I Was Born For Isolation
Bob Knorpp, 52, is a management and business consultant, who assists established brands and emerging startups in solving operational and marketing challenges. With a 20-year career in consulting behind him, he has worked with clients as diverse as Campbell's, Visa, FX, Novartis, and Activision, among others. Bob is host of the The BeanCast Marketing Podcast - a long running podcast featuring an expert panel each week (www.thebeancast.com). Bob also contributes to Ad Age Magazine, is a featured commentator on FOX Business, and is now pursing his passion as a remarkable playwright.
2020-03-30
35 min
Voice Marketing with Emily Binder
Bloomberg Instagram Memes and more- BeanCast 580
Tune into the new BeanCast, episode 580, to hear Emily Binder with Bob Knorpp, Saul Colt, and Ron Tite. We dug into the issues with political advertising on social media in the wake of Michael Bloomberg's Instagram memes. Plus, how do we reimagine the entire AdTech industry, with Google having set their timeline for closing off cookie tracking? Third, coronavirus has caused cancellation of Mobile World Congress. What does it mean for conferences? Can virtual conferences ever suffice? Lastly, pay-to-watch advertising - is it the future revenue model for streaming? Hear our conversation at thebeancast.com Hoste...
2020-02-17
01 min
Voice Marketing with Emily Binder
Beancast 570
New episode - listen to The Beancast herePANELEmily Binder, Founder/Principal, Beetle Moment MarketingWendi Cooper, DTC Consultant/Podcaster, WendiCopper.comMitch Joel, Author/Speaker/Podcaster, Six Pixels GroupBob Knorpp, Host, The BeanCast Hosted on Acast. See acast.com/privacy for more information.
2019-12-03
03 min
Voice Marketing with Emily Binder
My Fire Alarm Story: Always Communicate
What can I say? I'm sensitive to sound.Mentioned:Tribal Leadership book by Dave Logan (see: stage 2, stage 3, stage 5 "tribe" like Zappos)Equifax breach and lack of communicationPR crises and #adfail5 from Bob Knorpp's BeanCastGet the Voice Marketing Flash Briefing on Alexa:1) Click "Enable" here: http://bit.ly/beetleflash2) Say, "Alexa, Flash Briefing."Subscribe on Apple PodcastsEnjoy this? Please leave a review on Amazon to help others find the show! Thank you.
2019-06-06
02 min
Tear Down Show
Tear Down Show #188: We Admit We're the Cause of Bitcoin's Meteoric Rise
We have in-studio guest and host of "The Beancast," Bob Knorpp on the show. Here's what Michael and David AND Bob talk about during the show: AWS re:Invent 2017 Bitcoin's insane rise, but you can't spent it anywhere legit (story) There's a talking drink decanter now (story) Speaking of talking tchokes, remember Billy Bass? (story) And now, of course, Billy Bass works with Alexa (story) A New York man was arrested and charged Wednesday after threatening to kill Rep. John Katko (R-N.Y.) and his family if the congressman did not support net neutrality. (story) NYT cutting free articles from 10...
2017-12-08
53 min
The Station Chief: Insights on Global Intelligence
0038-The Station Chief: Kaspersky Kaputsky
This Week: Bob Knorpp and Scott Uehlinger discuss the tube bombing, Manning getting the boot from Harvard, Facebook taking foreign political ads, and the Kaspersky ban.
2017-09-15
00 min
The Station Chief: Insights on Global Intelligence
0037-The Station Chief: False Flag
This Week: Bob Knorpp and Scott Uehlinger discuss the deteriorating situation in North Korea, murderers with security clearances, roadblocks to an EU spy agency, and Ukraine's spy chief goes public.
2017-09-08
00 min
The Station Chief: Insights on Global Intelligence
0036-The Station Chief: Russia Is Pissed
This Week: Bob Knorpp and Scott Uehlinger discuss a new memo about unmasking, the Pentagon gets caught, Trump reveals another secret, and Russia gets angered over increased sanctions.
2017-07-28
00 min
The Station Chief: Insights on Global Intelligence
0035-The Station Chief: Policing Intelligence
This Week: Bob Knorpp and Scott Uehlinger discuss Hollywood's reluctance to criticize Putin, China's US spy network, cyber-defense gets a wartime upgrade, and what can we do to ensure intelligence agencies remain ethical.
2017-07-21
00 min
The Station Chief: Insights on Global Intelligence
0034-The Station Chief: Meeting Putin
This Week: Bob Knorpp and Scott Uehlinger discuss U.S. moves to curb North Korea, China's new anti-spying law, hackers infiltrating nuclear plants, and Trump's first meeting with Putin.
2017-07-07
00 min
The Station Chief: Insights on Global Intelligence
0033-The Station Chief: Petya/Not Petya
This Week: Bob Knorpp and Scott Uehlinger discuss the President's unwillingness to deal with the Russia probe, travel ban 2.0, the Brzenski tweet, and the real intent of the Petya/Not Petya ransomware attack.
2017-06-30
00 min
The Station Chief: Insights on Global Intelligence
0032-The Station Chief: A New Prince
This Week: Bob Knorpp and Scott Uehlinger discuss the death of Otto Warmbier, a possible new cyber threat, a spy uncovered, and understanding the new Saudi Crown Prince.
2017-06-23
00 min
The Station Chief: Insights on Global Intelligence
0031-The Station Chief: North Korea's Prisoners
This Week: Bob Knorpp and Scott Uehlinger discuss an NSA memo about Trump, wannacry's origin, the GOP shootings, and the return of Otto Warmbier.
2017-06-16
00 min
The Station Chief: Insights on Global Intelligence
0030-The Station Chief: Whole Lotta' Nothin'
This Week: Bob Knorpp and Scott Uehlinger discuss the shunning of Qatar, a caught leaker, the NYT outing a Station Chief, and Comey's testimony.
2017-06-10
00 min
The Station Chief: Insights on Global Intelligence
0029-The Station Chief: The Art Of DIstraction
This Week: Bob Knorpp and Scott Uehlinger discuss Putin's almost-admission, another BAH blunder, a ShadowBrokers' subscription service, and the President's efforts to distract us from Russia.
2017-06-02
00 min
MATE: Marketing, Advertising, Technology and Entrepreneurship
MATE 010 – Bob Knorpp on building a successful brand, advertising and marketing strategy
Bob Knorpp is a consultant and a podcaster. He works with businesses to help them understand their brands and solve their big marketing problems. I met Bob on the sunny rooftop of his building in midtown Manhattan, where we discussed: what is a brand, how do you build a successful brand, how to develop effective content marketing and … Continue reading MATE 010 – Bob Knorpp on building a successful brand, advertising and marketing strategy The post MATE 010 – Bob Knorpp on building a successful brand, advertising and marketing strategy appeared first on MATE podcast.
2017-01-30
00 min
School for Startups Radio
11.21 Quality Content SEO AJ Ghergich & BeanCast Advertising Bob Knorpp
November 21, 2014 Quality Content SEO AJ Ghergich & BeanCast Advertising Bob Knorpp
2014-11-21
54 min
Jay Today TV
The Problem With Google
The problem with Google isn't revenue or growth. Google is a victim of our own expectations. People are freaking out because Google's growth rate has slowed. That's true, but let's be realistic – their growth rate is currently at 17%, which is still crazy. When you've reach ubiquity, growth WILL slow. That's just math. The same thing has happened to Facebook. And now that Facebook is starting to implement some of the services that Google offers, they will likely take a piece of Google's revenue. But Google's model is changing and not everyone is ne...
2014-10-23
04 min
Tear Down Show
TDS #59: Start Up Marketing Tips with The Beancast's Bob Knorpp
We talk marketing tactics for startups with guest Bob Knorpp (@BobKnorpp), host of The Beancast Marketing Podcast, strategic consultant at Cool Beans Group, and adjunct professor at NYU. For the first half of the show, Mike and David talk about: Bill Simmons and ESPN - would he be able to spin off (story) Legality of Cloud DVR. Comcast rolling out regardless. Like Slingbox. (story) Ello: will is make it? (site) London phone booths being turned into mobile phone charging stations (story) Google gives SF free WiFi in public places - Wasn't municipal WiFi a big thing a while ago? What...
2014-10-14
51 min
Marketing Mavericks (Video)
Shopping While You Tweet - Twitter tests out a "Buy Button" and the future of social commerce
Twitter tests out purchases with a "Buy Button", the future of social commerce, electronic wearables, Apple's special event speculation, Malaysia Airlines' big marketing fail, and more. Host: Tonya Hall Guests: Esteban Contreras and Bob Knorpp Download or subscribe to this show at https://twit.tv/shows/marketing-mavericks. Thanks to CacheFly for the bandwidth for this show. Sponsors: hover.com promo code MM9 ziprecruiter.com/mm naturebox.com/twit
2014-09-09
1h 09
Marketing Mavericks (Audio)
Shopping While You Tweet - Twitter tests out a "Buy Button" and the future of social commerce
Twitter tests out purchases with a "Buy Button", the future of social commerce, electronic wearables, Apple's special event speculation, Malaysia Airlines' big marketing fail, and more. Host: Tonya Hall Guests: Esteban Contreras and Bob Knorpp Download or subscribe to this show at https://twit.tv/shows/marketing-mavericks. Thanks to CacheFly for the bandwidth for this show. Sponsors: hover.com promo code MM9 ziprecruiter.com/mm naturebox.com/twit
2014-09-09
1h 09
Marketing Over Coffee
Big Issues and The Beancast
In this Marketing Over Coffee: Bob Knorpp from The Beancast stops stops in for a cup! Direct Link to File Brought to you by our sponsors: Like it or not, if you’re listening to this podcast, you’re most likely a content creator. Even if content marketing’s not specifically in your job description – you’re doing it. So why not get better at it? Check out the Content Marketing Crash Course, from MarketingProfs University. 11 online classes taught by some of the best content marketers in the business with one goal in mind: t...
2014-09-03
27 min
Marketing Mavericks (Video)
Building a Relationship With Your Customers - Comcast's PR crisis that keeps getting bigger and cultivating a relationship with your customers.
On Marketing Mavericks we talk to C-Suite host Jeffrey Hayzlett, Findly CEO Jeff Russakow, Nimble CEO Jon Ferrara, and The BeanCast host Bob Knorpp about Comcast's PR crisis that keeps getting bigger, cultivating a relationship with your customers, and building a personal brand. Host: Tonya Hall Guests: Jeffrey Hayzlett, Jeff Russakow, Bob Knorpp, and Jon Ferrara Download or subscribe to this show at https://twit.tv/shows/marketing-mavericks. Thanks to CacheFly for the bandwidth for this show. Sponsors: naturebox.com/twit hover.com promo code MM8
2014-08-12
56 min
Marketing Mavericks (Audio)
Building a Relationship With Your Customers - Comcast's PR crisis that keeps getting bigger and cultivating a relationship with your customers.
On Marketing Mavericks we talk to C-Suite host Jeffrey Hayzlett, Findly CEO Jeff Russakow, Nimble CEO Jon Ferrara, and The BeanCast host Bob Knorpp about Comcast's PR crisis that keeps getting bigger, cultivating a relationship with your customers, and building a personal brand. Host: Tonya Hall Guests: Jeffrey Hayzlett, Jeff Russakow, Bob Knorpp, and Jon Ferrara Download or subscribe to this show at https://twit.tv/shows/marketing-mavericks. Thanks to CacheFly for the bandwidth for this show. Sponsors: naturebox.com/twit hover.com promo code MM8
2014-08-12
56 min
Social Pros Podcast
Is Podcasting the Most Underrated Content Marketing Tactic?
Bob Knorpp, Host of the Beancast Marketing Podcast and President of The Cool Beans Group [...]
2014-07-18
54 min
Social Pros Podcast
Is Podcasting the Most Underrated Content Marketing Tactic?
Bob Knorpp, Host of the Beancast Marketing Podcast and President of The Cool Beans Group [...]
2014-07-18
54 min
Six Pixels of Separation Podcast
SPOS #418 - The Disruption Machine With Bob Knorpp
Welcome to episode #418 of Six Pixels Of Separation - The Twist Image Podcast. Bob Knorpp may be best known for his stunningly fun podcast on the advertising business known as The Beancast, but he also has a deep passion for the world of innovation (along with that, he is a regular contributor to Ad Age). In the past short while, famed author, educator and thought leader, Clayton Christensen, came under fire after his seminal book, The Innovator's Dilemma, got picked apart by a widely spread article in The New Yorker titled, The Disruption Machine, by Jill Lepore. There has...
2014-07-13
49 min
Marketing Mavericks (Audio)
Facebook Toys With Your Emotions - Gaming social ads with crotch shots.
On Marketing Mavericks, Tonya Hall and co-host Bob Knorpp talk to Frank Eliason, Natali Morris, and Steve Faktor about Facebook's emotion study, gaming social ads, and innovation and disruption. Host: Tonya Hall Co-Host: Bob Knorpp Guests: Frank Eliason, Natali Morris, and Steve Faktor Download or subscribe to this show at https://twit.tv/shows/marketing-mavericks. Thanks to CacheFly for the bandwidth for this show. Sponsor: naturebox.com/twit
2014-07-01
1h 02
Marketing Mavericks (Video)
Facebook Toys With Your Emotions - Gaming social ads with crotch shots.
On Marketing Mavericks, Tonya Hall and co-host Bob Knorpp talk to Frank Eliason, Natali Morris, and Steve Faktor about Facebook's emotion study, gaming social ads, and innovation and disruption. Host: Tonya Hall Co-Host: Bob Knorpp Guests: Frank Eliason, Natali Morris, and Steve Faktor Download or subscribe to this show at https://twit.tv/shows/marketing-mavericks. Thanks to CacheFly for the bandwidth for this show. Sponsor: naturebox.com/twit
2014-07-01
1h 02
Marketing Mavericks (Audio)
Arby's Gets Lucky with Pharrell Williams' Hat - On Marketing Mavericks we talk about Facebook ads, #AmazonCart, the ROI of a tweet, and Arby's marketing strategy.
On Marketing Mavericks we talk about Facebook ads, #AmazonCart, the ROI of a tweet, and Arby's marketing strategy. Host: Tonya Hall Guests: Bob Knorpp, Rob Lynch, and Lynette Young Download or subscribe to this show at https://twit.tv/shows/marketing-mavericks. Thanks to CacheFly for the bandwidth for this show.
2014-05-06
58 min
Marketing Mavericks (Video)
Arby's Gets Lucky with Pharrell Williams' Hat - On Marketing Mavericks we talk about Facebook ads, #AmazonCart, the ROI of a tweet, and Arby's marketing strategy.
On Marketing Mavericks we talk about Facebook ads, #AmazonCart, the ROI of a tweet, and Arby's marketing strategy. Host: Tonya Hall Guests: Bob Knorpp, Rob Lynch, and Lynette Young Download or subscribe to this show at https://twit.tv/shows/marketing-mavericks. Thanks to CacheFly for the bandwidth for this show.
2014-05-06
58 min
Tear Down Show
#27: Super Bowl, Sochi and Social TV
It's Show 27! Now that the Super Bowl is over, we've got Winter Olympics fever. Guests are: Scott Vaughan (www.twitter.com/ScottAVaughan), CMO of INTEGRATE. Bob Knorpp (www.twitter.com/bobknorpp), host of The Beancast podcast. Hosted by: Michael Wolf (www.twitter.com/michaelwolf), the analyst, of NextMarket Insights David Spark (www.twitter.com/dspark), the brand journalist, of Spark Media Solutions. Trend of the week: "N" is stolen on Twitter, and can't be retrieved. Why not? Jason Calacanis launches Inside.com, mobile news app with cheap staff doing curation Media disruptors of the week: Marshawn Lynch wins Super Bowl...
2014-02-05
57 min
Tear Down Show
Tear Down Show #11: John Federico & Bob Knorpp
Please subscribe to the Tear Down Show in iTunes: https://itunes.apple.com/us/podcast/teardownshow/id693162571 Welcome to the eleventh episode of the "Tear Down Show" where we break down markets, media and messaging from multiple perspectives and roles. Guests are: John Federico (@gadgetboy), cofounder of Qrious Bob Knorpp (@BobKnorpp) Host of the BeanCast Marketing Podcast. Chief Analyst at Evol8tion. Hosted by: Michael Wolf (@michaelwolf), the analyst, of NextMarket Insights David Spark (@dspark), the brand journalist, of Spark Media Solutions. Media disruptors of the week: Picobrew Zymatic disrupting the beer industry - Story on Medium by Michael Wolf ...
2013-10-17
46 min
Tear Down Show
Tear Down Show #4 -- Quentin Hardy & Richard Bullwinkle
Welcome to the 4th episode of the "Tear Down Show" where we break down markets, media and messaging from multiple perspectives and roles. Guests are: Richard Bullwinkle (http://twitter.com/rbullwinkle), Head of Television Innovation at Samsung Electronics' Product Innovation Team Quentin Hardy (http://twitter.com/qhardy), Deputy Tech Editor for The New York Times Hosted by: Michael Wolf (http://twitter.com/michaelwolf), the analyst, of NextMarket Insights David Spark (http://twitter.com/dspark), the brand journalist, of Spark Media Solutions. Media disruptors for the week: Amazon genre imprints. Embedding tweetable highlights in an article. Bad pitches for the week: ...
2013-08-29
42 min
Six Pixels of Separation Podcast
SPOS #269 - Beancasting With Bob Knorpp
Welcome to episode #269 of Six Pixels Of Separation - The Twist Image Podcast. If you have never heard an episode of The Beancast podcast with Bob Knorpp, stop listening to this and pop over to check out (at least) one of his episodes. Along with being a writer for Ad Age, Knorpp's Beancast is a staple in the advertising industry news diet. Each week he grabs a handful of very diverse advertising luminaries and digs down deep into the current hot topics (I've had the pleasure of being a guest on a handful of episodes - the non-luminary ones...
2011-09-05
49 min
Fast Takes: The Best of The BeanCast™ Marketing Podcast
097-Fast Take: Facebook Ad Clicks
In episode 139, Christopher Baccus, Valeria Maltoni and Åsk Wappling discussed clickless Facebook ads.
2011-05-02
00 min
Fast Takes: The Best of The BeanCast™ Marketing Podcast
096-Fast Takes: Measuring Influence
In episode 143, Spike Jones and Angela Natividad discussed whether social influence measurement tools are living up to their hype.
2011-04-25
00 min
Fast Takes: The Best of The BeanCast™ Marketing Podcast
095-Fast Takes: Measurement For Value-Added Pricing
In episode 138, Jim Louderback and Scott Monty discussed how better measurement can drive value-added pricing.
2011-04-18
00 min
Fast Takes: The Best of The BeanCast™ Marketing Podcast
094-Fast Takes: The Problem With Pitches
In episode 142, Jonathan Salem Baskin, Christian Borges, Joseph Jaffe, and Ian Sohn discussed the problems with agency reviews.
2011-04-11
00 min
Fast Takes: The Best of The BeanCast™ Marketing Podcast
093-Fast Takes: TV Check-ins
In episode 136, Gunther Sonnenfeld and Brian Steinberg discussed the rise of TV check-ins.
2011-04-04
00 min
Fast Takes: The Best of The BeanCast™ Marketing Podcast
092-Fast Takes: Beyond Social Platforms
In episode 141, Dave Gray, David Spark and Scott Stratten discussed moving beyond platforms in mobile marketing.
2011-03-28
00 min
Fast Takes: The Best of The BeanCast™ Marketing Podcast
091-Fast Takes: The Best of The BeanCast
In episode 124, Jamie Turner and Becky Worley discussed the short attention span of online video.
2011-03-21
00 min
Fast Takes: The Best of The BeanCast™ Marketing Podcast
090-Fast Take: Proprietary Agency Approaches
In episode 137, Bill Green, Rupal Parekh, Dirk Singer and Alan Wolk discussed the dilemma over proprietary agency approaches.
2011-03-09
00 min
Across the Sound
Second Hand Beans (Marketing Panel Discussion)
Latest Beancast marketing podcast is up, where I join host Bob Knorpp, and panelists Ian Sohn, Jonathan Salem Baskin and Christian Borges to discuss the following topics: Sears wants free ideas Buying blog buzz Managing your own media SABMiller gets inventive The Cannes holding company Award Download or listen here...
2011-03-02
00 min
Fast Takes: The Best of The BeanCast™ Marketing Podcast
089-Fast Takes: The Best of The BeanCast
In episode 114, Christopher Barger, Bill Green, Peter Shankman and Dirk Singer discussed ads that stalk you.
2011-03-02
00 min
Fast Takes: The Best of The BeanCast™ Marketing Podcast
088-Fast Takes: The Best of The BeanCast
In episode 135, Joseph Jaffe, Mitch Joel, Sloane Kelley and Natalie Zmuda looked at whether brands really own their own logos anymore.
2011-02-23
00 min
Across the Sound
Cyber Beans
Latest Beancast marketing podcast is up, where I join host Bob Knorpp, Mullen's Edward Boches, Ad Age's Sheila Dougherty, and Co:'s Ty Montague, as we dig into an extra large turkey flavored list of topics, including: Black Friday, Small Business Saturday, Cyber Monday and Twitter Tuesday The just-in-time consumer Storytelling...
2010-11-29
00 min
Across the Sound
Has Beans
Latest Beancast marketing podcast is up, where I join host, Bob Knorpp, Bill Green, Walter Pike and Len Kendell, as we dissect, debate and discuss: Cablevision vs News Corp/Fox and the customer service angle Affiliate Links in the Hard News Why Branded Apps Sucks Social Media and Tourism Super Bowl...
2010-11-01
00 min