Shows
The BeanCast™ Marketing Podcast0786-The BeanCast: Go Figure, The Web Is For People This Week: Saul Colt, Jonathan Sackett and Colby Vogt join Bob to discuss solving AI's shopping dilemma, neurodivergency among creatives, Intel outsources marketing to Accenture and AI, holding social liable, plus this week's #FairFailFoul. 2025-06-231h 03The BeanCast™ Marketing Podcast0785-The BeanCast: Just Ignore ItThis Week: Joseph Jaffe, Peter Levitan and Mary Rodgers join Bob to discuss whether Cannes is pushing away ads, Nintendo's ignore-it strategy, Prime Day as a bellwhether, Pinterest makes everything shoppable, plus this week's #FairFailFoul.2025-06-161h 01The BeanCast™ Marketing Podcast0784-The BeanCast: I'm BoredThis Week: Saul Colt and Jeremy Goldman join Bob to discuss brands exiting Pride events, how AI is powering go-direct strategies, whether boredom makes you more creative, a look at unskippable ads, plus this week's #FairFailFoul.2025-06-091h 00The BeanCast™ Marketing Podcast0783-The BeanCast: A "Tool" For CreativesThis Week: Saul Colt, Jason Keath and Lieu Thi Pham join Bob to discuss life after the click, Google's Veo 3, what's wrong with disruption, pressure to be a creator, plus this week's #FairFailFoul.2025-06-021h 03The BeanCast™ Marketing Podcast0782-The BeanCast: Need A Paternity Test?This Week: Emily Binder, Monty Hagler, Jason Lonsdale and Augie Ray join Bob to discuss Jaguar's rebrand in hindsight, why sustainability isn't enough, YouTube's new ad placements, Netflix's new ad offerings, plus this week's #FairFailFoul.2025-05-1958 minThe BeanCast™ Marketing Podcast0781-The BeanCast: Being Less American This Week: Michelle Excell and Lisa Laporte join Bob to discuss making a brand "less American," Google's perils continue, combatting dupe culture, unpacking TikTok's assurances, plus this week's #FairFailFoul. 2025-05-1259 minThe BeanCast™ Marketing Podcast0780-The BeanCast: Let's Puckin' GoThis Week: Farrah Bostic, Jo Darby and Ron Tite join Bob to discuss the growing importance of digital creators, Meta goes after agency business, navigating tariffs, privacy of ChatGPT's reverse image search, plus this week's #FairFailFoul.2025-05-051h 09The BeanCast™ Marketing Podcast0779-The BeanCast: Take A Breath With Me This Week: Saul Colt, Joseph Jaffe and Janell Townsend join Bob to discuss what is your phone really doing, new worries about AI, Meta's love/hate with Instagram, YouTube at 20, plus this week's #FairFailFoul. 2025-04-281h 05The BeanCast™ Marketing Podcast0778-The BeanCast: Like Painting Potatoes This Week: Saul Colt, Dan Goldgeier and Samuel Monnie join Bob to discuss Google's latest loss, the tariff impact begins, OnlyFans seeking a wider audience, whether pets are better influencers than humans, plus this week's #FairFailFoul. 2025-04-211h 07The BeanCast™ Marketing Podcast0777-The BeanCast: Spit-Take This Week: Michael Farmer, Ben Kunz, and Jonathan Sackett join Bob to discuss "conversational" marketing, adland's sustainability problems, Meta's antitrust case begins, Instagram's search problems, plus this week's #FairFailFoul. 2025-04-141h 01
Voice Marketing with Emily BinderThat .jpg is Ruining Your Social Media (267% Less Engagement)Rich media banners are 267% more effective than static banners when it comes to engagement on LinkedIn posts (and other networks like X or Facebook). This is episode is about something small and tactical that has a big impact on your social media efficacy and giving your audience a nicer UX, resulting in more clicks to your target media.Blog post with visual examples and tips: This Image Mistake = 267% Less Social Media Engagement. (Marketing Tip Mini-Pod)When it comes to sharing a blog post or YouTube video or article on social, you want the...2023-10-1805 min
Brand Retro with CyberdogzMarketing Perspectives with Bob KnorppJoin us on the Brand Retro Podcast as our host, Mike Brevik, sits down with marketing maven, Bob Knorpp. Dive deep into the dynamic world of marketing as they unravel the latest trends, dissect current events, and forecast the future landscapes of the industry. From digital revolutions to brand storytelling, Bob and Mike bring fresh insights and seasoned perspectives, making this segment a must-listen for every marketing enthusiast and professional. Tune in to hear two industry stalwarts decode the intricate tapestry of today's marketing world. Don't miss it! Highlights 01:46 The major shifts in the industry 03:26...2023-10-0323 minVoice Marketing with Emily BinderDon't Do Marketing, Be Marketable. (Threads dead, baby?)Watch this episode on YouTube. Topics: Threads burned bright for two weeks then DAU were down over 80%.Twitter's rebrand to X wiped out ~$4 billion in brand equity. RIP the bird.Point: All marketing is one of three things:BrandingPRDirect responseEverything else is just tactics. This concept from Bob Knorpp is so key.I go over the #1 marketing mistake I see brands make (this is the "marketable" concept via Samantha Russell). Success has less to do with tactics like social media or advertising...2023-08-2504 min
Joseph Jaffe is Not FamousDabitch is Back with Åsk “Dabitch” WäpplingI met Åsk or Dabs for short on The Beancast Podcast, hosted by previous guest Bob Knorpp.Her title tells you everything you should know about the future of marketing and advertising, “Creative Director/Chief Technology Officer.” Or as previous guest, Doug Jaeger would call them, “Wizards.”Case in point at 1pm ET today, we’ll discuss Data Privacy, Data Leaks and Data Theft. Where’s the Creativity in that? We’ll just have to Åsk Åsk!Join us!Watch full episodes at youtube.com/c/josephjaffeisnotfamous.Subscribe at bit.ly/subscribet...2022-08-181h 07
Voice Marketing with Emily BinderAll Marketing is Branding, PR, or Direct Response. Plus Your Spotify WrappedYou listened to 315 minutes of content across 88 episodes in 2021, if you listened to every episode of this show. Don't force content if it's not coming: sticking to a schedule isn't the most important thing. Just share when you have value to add. This Spotify Wrapped data I mention is totally new, but traditional marketing channels like TV and radio may still be worthwhile for you. That said, you will never have the data or insights on your marketing ROI from anything of the Yellow Pages era. And maybe that's fine, here's why. Google Analytics is like your grandfather in his...2021-12-2005 minJoseph Jaffe is Not FamousAt your Service with Tamsen Webster, Melanie Deziel, Bob Knorpp and Saul ColtConsider yourselves served!Tamsen Webster, Melanie Deziel, Saul Colt and Bob Knorpp are back in the CoronaTV studioBack by popular demand, they’ll talk about whatever is on their brilliant minds and then we’ll all discuss.Plus I’ll show you the best of the-week-that-was in the form of 1-minute CoronaByte highlights. This week you’ll hear from Rose Cameron, Donney Salazar, Julie Roehm and Chris Fuller. Learn more about your ad choices. Visit megaphone.fm/adchoices2021-02-261h 06
AIChE - Doing a World of GoodLGBTQ+ & Allies Young Professionals Panel: Doing a World of GoodIn this episode, host Bob Knorpp speaks with the LGBTQ+ & Allies Young Professionals panel that spoke at this year's AIChE virtual annual meeting about career development, allyship, visibility and inclusivity.2021-02-1029 minAIChE - Doing a World of GoodDr. Amir Nashat and Dr. César de la Fuente: Doing a World of GoodIn this episode, host Bob Knorpp speaks with Dr. Amir Nashat, a managing partner at venture capital firm, Polaris Partners, and former student of Bob Langer’s; and Dr. César de la Fuente, Presidential Assistant Professor in Bioengineering, Microbiology, and Psychiatry at the University of Pennsylvania, and the first recipient of the Langer Prize.2020-10-2829 min
AIChE - Doing a World of GoodDr. Bob Langer and Ray Jordan: Doing a World of GoodIn this episode, host Bob Knorpp speaks with Dr. Bob Langer, noted MIT Institute Professor, well known bio chemical engineer holding 1300 patents, and member of the board of directors and scientific advisory board at Moderna; and Ray Jordan, head of corporate affairs at Moderna.2020-06-1628 min
Joseph Jaffe is Not FamousCoronaRadio 5.6 - Host of The Beancast, Bob KnorppIt’s National Nurses Day and so what better way to toast to our heroes during this global pandemic than with a cocktail at 5pm EST with my guest, Bob Knorpp, host of the Beancast (the best marketing podcast anywhere – self ascribed but not wrong.)
So kick off your shoes (if you were wearing them to start), put on some pants, get an adult beverage and let’s celebrate virtually. Learn more about your ad choices. Visit megaphone.fm/adchoices2020-05-1558 min
The Wendi Cooper Show - StoryViews Humans Over 50Bob Knorpp 52 - I Was Born For IsolationBob Knorpp, 52, is a management and business consultant, who assists established brands and emerging startups in solving operational and marketing challenges. With a 20-year career in consulting behind him, he has worked with clients as diverse as Campbell's, Visa, FX, Novartis, and Activision, among others. Bob is host of the The BeanCast Marketing Podcast - a long running podcast featuring an expert panel each week (www.thebeancast.com). Bob also contributes to Ad Age Magazine, is a featured commentator on FOX Business, and is now pursing his passion as a remarkable playwright. 2020-03-3035 minVoice Marketing with Emily BinderBloomberg Instagram Memes and more- BeanCast 580Tune into the new BeanCast, episode 580, to hear Emily Binder with Bob Knorpp, Saul Colt, and Ron Tite. We dug into the issues with political advertising on social media in the wake of Michael Bloomberg's Instagram memes. Plus, how do we reimagine the entire AdTech industry, with Google having set their timeline for closing off cookie tracking? Third, coronavirus has caused cancellation of Mobile World Congress. What does it mean for conferences? Can virtual conferences ever suffice? Lastly, pay-to-watch advertising - is it the future revenue model for streaming? Hear our conversation at thebeancast.com Hoste...2020-02-1701 minVoice Marketing with Emily BinderBeancast 570New episode - listen to The Beancast herePANELEmily Binder, Founder/Principal, Beetle Moment MarketingWendi Cooper, DTC Consultant/Podcaster, WendiCopper.comMitch Joel, Author/Speaker/Podcaster, Six Pixels GroupBob Knorpp, Host, The BeanCast Hosted on Acast. See acast.com/privacy for more information.2019-12-0303 minVoice Marketing with Emily BinderMy Fire Alarm Story: Always CommunicateWhat can I say? I'm sensitive to sound.Mentioned:Tribal Leadership book by Dave Logan (see: stage 2, stage 3, stage 5 "tribe" like Zappos)Equifax breach and lack of communicationPR crises and #adfail5 from Bob Knorpp's BeanCastGet the Voice Marketing Flash Briefing on Alexa:1) Click "Enable" here: http://bit.ly/beetleflash2) Say, "Alexa, Flash Briefing."Subscribe on Apple PodcastsEnjoy this? Please leave a review on Amazon to help others find the show! Thank you.2019-06-0602 min
Tear Down ShowTear Down Show #188: We Admit We're the Cause of Bitcoin's Meteoric RiseWe have in-studio guest and host of "The Beancast," Bob Knorpp on the show.
Here's what Michael and David AND Bob talk about during the show:
AWS re:Invent 2017
Bitcoin's insane rise, but you can't spent it anywhere legit (story)
There's a talking drink decanter now (story)
Speaking of talking tchokes, remember Billy Bass? (story)
And now, of course, Billy Bass works with Alexa (story)
A New York man was arrested and charged Wednesday after threatening to kill Rep. John Katko (R-N.Y.) and his family if the congressman did not support net neutrality. (story)
NYT cutting free articles from 10...2017-12-0853 min
The Station Chief: Insights on Global Intelligence0038-The Station Chief: Kaspersky KaputskyThis Week: Bob Knorpp and Scott Uehlinger discuss the tube bombing, Manning getting the boot from Harvard, Facebook taking foreign political ads, and the Kaspersky ban.2017-09-1500 minThe Station Chief: Insights on Global Intelligence0037-The Station Chief: False FlagThis Week: Bob Knorpp and Scott Uehlinger discuss the deteriorating situation in North Korea, murderers with security clearances, roadblocks to an EU spy agency, and Ukraine's spy chief goes public.2017-09-0800 minThe Station Chief: Insights on Global Intelligence0036-The Station Chief: Russia Is PissedThis Week: Bob Knorpp and Scott Uehlinger discuss a new memo about unmasking, the Pentagon gets caught, Trump reveals another secret, and Russia gets angered over increased sanctions.2017-07-2800 minThe Station Chief: Insights on Global Intelligence0035-The Station Chief: Policing IntelligenceThis Week: Bob Knorpp and Scott Uehlinger discuss Hollywood's reluctance to criticize Putin, China's US spy network, cyber-defense gets a wartime upgrade, and what can we do to ensure intelligence agencies remain ethical.2017-07-2100 minThe Station Chief: Insights on Global Intelligence0034-The Station Chief: Meeting PutinThis Week: Bob Knorpp and Scott Uehlinger discuss U.S. moves to curb North Korea, China's new anti-spying law, hackers infiltrating nuclear plants, and Trump's first meeting with Putin.2017-07-0700 minThe Station Chief: Insights on Global Intelligence0033-The Station Chief: Petya/Not PetyaThis Week: Bob Knorpp and Scott Uehlinger discuss the President's unwillingness to deal with the Russia probe, travel ban 2.0, the Brzenski tweet, and the real intent of the Petya/Not Petya ransomware attack.2017-06-3000 minThe Station Chief: Insights on Global Intelligence0032-The Station Chief: A New PrinceThis Week: Bob Knorpp and Scott Uehlinger discuss the death of Otto Warmbier, a possible new cyber threat, a spy uncovered, and understanding the new Saudi Crown Prince.2017-06-2300 minThe Station Chief: Insights on Global Intelligence0031-The Station Chief: North Korea's PrisonersThis Week: Bob Knorpp and Scott Uehlinger discuss an NSA memo about Trump, wannacry's origin, the GOP shootings, and the return of Otto Warmbier.2017-06-1600 minThe Station Chief: Insights on Global Intelligence0030-The Station Chief: Whole Lotta' Nothin'This Week: Bob Knorpp and Scott Uehlinger discuss the shunning of Qatar, a caught leaker, the NYT outing a Station Chief, and Comey's testimony.2017-06-1000 minThe Station Chief: Insights on Global Intelligence0029-The Station Chief: The Art Of DIstractionThis Week: Bob Knorpp and Scott Uehlinger discuss Putin's almost-admission, another BAH blunder, a ShadowBrokers' subscription service, and the President's efforts to distract us from Russia.2017-06-0200 min
MATE: Marketing, Advertising, Technology and EntrepreneurshipMATE 010 – Bob Knorpp on building a successful brand, advertising and marketing strategyBob Knorpp is a consultant and a podcaster. He works with businesses to help them understand their brands and solve their big marketing problems. I met Bob on the sunny rooftop of his building in midtown Manhattan, where we discussed: what is a brand, how do you build a successful brand, how to develop effective content marketing and … Continue reading MATE 010 – Bob Knorpp on building a successful brand, advertising and marketing strategy
The post MATE 010 – Bob Knorpp on building a successful brand, advertising and marketing strategy appeared first on MATE podcast.2017-01-3000 min
School for Startups Radio11.21 Quality Content SEO AJ Ghergich & BeanCast Advertising Bob KnorppNovember 21, 2014 Quality Content SEO AJ Ghergich & BeanCast Advertising Bob Knorpp2014-11-2154 min
Jay Today TVThe Problem With GoogleThe problem with Google isn't revenue or growth. Google is a victim of our own expectations.
People are freaking out because Google's growth rate has slowed. That's true, but let's be realistic – their growth rate is currently at 17%, which is still crazy.
When you've reach ubiquity, growth WILL slow. That's just math. The same thing has happened to Facebook. And now that Facebook is starting to implement some of the services that Google offers, they will likely take a piece of Google's revenue. But Google's model is changing and not everyone is ne...2014-10-2304 minTear Down ShowTDS #59: Start Up Marketing Tips with The Beancast's Bob KnorppWe talk marketing tactics for startups with guest Bob Knorpp (@BobKnorpp), host of The Beancast Marketing Podcast, strategic consultant at Cool Beans Group, and adjunct professor at NYU.
For the first half of the show, Mike and David talk about:
Bill Simmons and ESPN - would he be able to spin off (story)
Legality of Cloud DVR. Comcast rolling out regardless. Like Slingbox. (story)
Ello: will is make it? (site)
London phone booths being turned into mobile phone charging stations (story)
Google gives SF free WiFi in public places - Wasn't municipal WiFi a big thing a while ago? What...2014-10-1451 min
Marketing Mavericks (Video)Shopping While You Tweet - Twitter tests out a "Buy Button" and the future of social commerce
Twitter tests out purchases with a "Buy Button", the future of social commerce, electronic wearables, Apple's special event speculation, Malaysia Airlines' big marketing fail, and more.
Host: Tonya Hall
Guests: Esteban Contreras and Bob Knorpp
Download or subscribe to this show at https://twit.tv/shows/marketing-mavericks.
Thanks to CacheFly for the bandwidth for this show.
Sponsors:
hover.com promo code MM9
ziprecruiter.com/mm
naturebox.com/twit
2014-09-091h 09Marketing Mavericks (Audio)Shopping While You Tweet - Twitter tests out a "Buy Button" and the future of social commerce
Twitter tests out purchases with a "Buy Button", the future of social commerce, electronic wearables, Apple's special event speculation, Malaysia Airlines' big marketing fail, and more.
Host: Tonya Hall
Guests: Esteban Contreras and Bob Knorpp
Download or subscribe to this show at https://twit.tv/shows/marketing-mavericks.
Thanks to CacheFly for the bandwidth for this show.
Sponsors:
hover.com promo code MM9
ziprecruiter.com/mm
naturebox.com/twit
2014-09-091h 09
Marketing Over CoffeeBig Issues and The BeancastIn this Marketing Over Coffee: Bob Knorpp from The Beancast stops stops in for a cup!
Direct Link to File
Brought to you by our sponsors:
Like it or not, if you’re listening to this podcast, you’re most likely a content creator. Even if content marketing’s not specifically in your job description – you’re doing it. So why not get better at it? Check out the Content Marketing Crash Course, from MarketingProfs University. 11 online classes taught by some of the best content marketers in the business with one goal in mind: t...2014-09-0327 min
Marketing Mavericks (Video)Building a Relationship With Your Customers - Comcast's PR crisis that keeps getting bigger and cultivating a relationship with your customers.
On Marketing Mavericks we talk to C-Suite host Jeffrey Hayzlett, Findly CEO Jeff Russakow, Nimble CEO Jon Ferrara, and The BeanCast host Bob Knorpp about Comcast's PR crisis that keeps getting bigger, cultivating a relationship with your customers, and building a personal brand.
Host: Tonya Hall
Guests: Jeffrey Hayzlett, Jeff Russakow, Bob Knorpp, and Jon Ferrara
Download or subscribe to this show at https://twit.tv/shows/marketing-mavericks.
Thanks to CacheFly for the bandwidth for this show.
Sponsors:
naturebox.com/twit
hover.com promo code MM8
2014-08-1256 minMarketing Mavericks (Audio)Building a Relationship With Your Customers - Comcast's PR crisis that keeps getting bigger and cultivating a relationship with your customers.
On Marketing Mavericks we talk to C-Suite host Jeffrey Hayzlett, Findly CEO Jeff Russakow, Nimble CEO Jon Ferrara, and The BeanCast host Bob Knorpp about Comcast's PR crisis that keeps getting bigger, cultivating a relationship with your customers, and building a personal brand.
Host: Tonya Hall
Guests: Jeffrey Hayzlett, Jeff Russakow, Bob Knorpp, and Jon Ferrara
Download or subscribe to this show at https://twit.tv/shows/marketing-mavericks.
Thanks to CacheFly for the bandwidth for this show.
Sponsors:
naturebox.com/twit
hover.com promo code MM8
2014-08-1256 min
Social Pros PodcastIs Podcasting the Most Underrated Content Marketing Tactic? Bob Knorpp, Host of the Beancast Marketing Podcast and President of The Cool Beans Group [...]2014-07-1854 min
Social Pros PodcastIs Podcasting the Most Underrated Content Marketing Tactic? Bob Knorpp, Host of the Beancast Marketing Podcast and President of The Cool Beans Group [...]2014-07-1854 min
Six Pixels of Separation PodcastSPOS #418 - The Disruption Machine With Bob KnorppWelcome to episode #418 of Six Pixels Of Separation - The Twist Image Podcast. Bob Knorpp may be best known for his stunningly fun podcast on the advertising business known as The Beancast, but he also has a deep passion for the world of innovation (along with that, he is a regular contributor to Ad Age). In the past short while, famed author, educator and thought leader, Clayton Christensen, came under fire after his seminal book, The Innovator's Dilemma, got picked apart by a widely spread article in The New Yorker titled, The Disruption Machine, by Jill Lepore. There has...2014-07-1349 min
Marketing Mavericks (Audio)Facebook Toys With Your Emotions - Gaming social ads with crotch shots.
On Marketing Mavericks, Tonya Hall and co-host Bob Knorpp talk to Frank Eliason, Natali Morris, and Steve Faktor about Facebook's emotion study, gaming social ads, and innovation and disruption.
Host: Tonya Hall
Co-Host: Bob Knorpp
Guests: Frank Eliason, Natali Morris, and Steve Faktor
Download or subscribe to this show at https://twit.tv/shows/marketing-mavericks.
Thanks to CacheFly for the bandwidth for this show.
Sponsor:
naturebox.com/twit
2014-07-011h 02Marketing Mavericks (Video)Facebook Toys With Your Emotions - Gaming social ads with crotch shots.
On Marketing Mavericks, Tonya Hall and co-host Bob Knorpp talk to Frank Eliason, Natali Morris, and Steve Faktor about Facebook's emotion study, gaming social ads, and innovation and disruption.
Host: Tonya Hall
Co-Host: Bob Knorpp
Guests: Frank Eliason, Natali Morris, and Steve Faktor
Download or subscribe to this show at https://twit.tv/shows/marketing-mavericks.
Thanks to CacheFly for the bandwidth for this show.
Sponsor:
naturebox.com/twit
2014-07-011h 02
Marketing Mavericks (Audio)Arby's Gets Lucky with Pharrell Williams' Hat - On Marketing Mavericks we talk about Facebook ads, #AmazonCart, the ROI of a tweet, and Arby's marketing strategy.
On Marketing Mavericks we talk about Facebook ads, #AmazonCart, the ROI of a tweet, and Arby's marketing strategy.
Host: Tonya Hall
Guests: Bob Knorpp, Rob Lynch, and Lynette Young
Download or subscribe to this show at https://twit.tv/shows/marketing-mavericks.
Thanks to CacheFly for the bandwidth for this show.
2014-05-0658 minMarketing Mavericks (Video)Arby's Gets Lucky with Pharrell Williams' Hat - On Marketing Mavericks we talk about Facebook ads, #AmazonCart, the ROI of a tweet, and Arby's marketing strategy.
On Marketing Mavericks we talk about Facebook ads, #AmazonCart, the ROI of a tweet, and Arby's marketing strategy.
Host: Tonya Hall
Guests: Bob Knorpp, Rob Lynch, and Lynette Young
Download or subscribe to this show at https://twit.tv/shows/marketing-mavericks.
Thanks to CacheFly for the bandwidth for this show.
2014-05-0658 minTear Down Show#27: Super Bowl, Sochi and Social TVIt's Show 27!
Now that the Super Bowl is over, we've got Winter Olympics fever.
Guests are:
Scott Vaughan (www.twitter.com/ScottAVaughan), CMO of INTEGRATE.
Bob Knorpp (www.twitter.com/bobknorpp), host of The Beancast podcast.
Hosted by:
Michael Wolf (www.twitter.com/michaelwolf), the analyst, of NextMarket Insights
David Spark (www.twitter.com/dspark), the brand journalist, of Spark Media Solutions.
Trend of the week:
"N" is stolen on Twitter, and can't be retrieved. Why not?
Jason Calacanis launches Inside.com, mobile news app with cheap staff doing curation
Media disruptors of the week:
Marshawn Lynch wins Super Bowl...2014-02-0557 minTear Down ShowTear Down Show #11: John Federico & Bob KnorppPlease subscribe to the Tear Down Show in iTunes: https://itunes.apple.com/us/podcast/teardownshow/id693162571
Welcome to the eleventh episode of the "Tear Down Show" where we break down markets, media and messaging from multiple perspectives and roles.
Guests are:
John Federico (@gadgetboy), cofounder of Qrious
Bob Knorpp (@BobKnorpp) Host of the BeanCast Marketing Podcast. Chief Analyst at Evol8tion.
Hosted by:
Michael Wolf (@michaelwolf), the analyst, of NextMarket Insights
David Spark (@dspark), the brand journalist, of Spark Media Solutions.
Media disruptors of the week:
Picobrew Zymatic disrupting the beer industry - Story on Medium by Michael Wolf
...2013-10-1746 minTear Down ShowTear Down Show #4 -- Quentin Hardy & Richard BullwinkleWelcome to the 4th episode of the "Tear Down Show" where we break down markets, media and messaging from multiple perspectives and roles.
Guests are:
Richard Bullwinkle (http://twitter.com/rbullwinkle), Head of Television Innovation at Samsung Electronics' Product Innovation Team
Quentin Hardy (http://twitter.com/qhardy), Deputy Tech Editor for The New York Times
Hosted by:
Michael Wolf (http://twitter.com/michaelwolf), the analyst, of NextMarket Insights
David Spark (http://twitter.com/dspark), the brand journalist, of Spark Media Solutions.
Media disruptors for the week:
Amazon genre imprints.
Embedding tweetable highlights in an article.
Bad pitches for the week:
...2013-08-2942 minSix Pixels of Separation PodcastSPOS #269 - Beancasting With Bob KnorppWelcome to episode #269 of Six Pixels Of Separation - The Twist Image Podcast. If you have never heard an episode of The Beancast podcast with Bob Knorpp, stop listening to this and pop over to check out (at least) one of his episodes. Along with being a writer for Ad Age, Knorpp's Beancast is a staple in the advertising industry news diet. Each week he grabs a handful of very diverse advertising luminaries and digs down deep into the current hot topics (I've had the pleasure of being a guest on a handful of episodes - the non-luminary ones...2011-09-0549 min
Fast Takes: The Best of The BeanCast™ Marketing Podcast097-Fast Take: Facebook Ad ClicksIn episode 139, Christopher Baccus, Valeria Maltoni and Åsk Wappling discussed clickless Facebook ads.2011-05-0200 minFast Takes: The Best of The BeanCast™ Marketing Podcast096-Fast Takes: Measuring InfluenceIn episode 143, Spike Jones and Angela Natividad discussed whether social influence measurement tools are living up to their hype.2011-04-2500 minFast Takes: The Best of The BeanCast™ Marketing Podcast095-Fast Takes: Measurement For Value-Added PricingIn episode 138, Jim Louderback and Scott Monty discussed how better measurement can drive value-added pricing.2011-04-1800 minFast Takes: The Best of The BeanCast™ Marketing Podcast094-Fast Takes: The Problem With PitchesIn episode 142, Jonathan Salem Baskin, Christian Borges, Joseph Jaffe, and Ian Sohn discussed the problems with agency reviews.2011-04-1100 minFast Takes: The Best of The BeanCast™ Marketing Podcast093-Fast Takes: TV Check-insIn episode 136, Gunther Sonnenfeld and Brian Steinberg discussed the rise of TV check-ins.2011-04-0400 minFast Takes: The Best of The BeanCast™ Marketing Podcast092-Fast Takes: Beyond Social PlatformsIn episode 141, Dave Gray, David Spark and Scott Stratten discussed moving beyond platforms in mobile marketing.2011-03-2800 minFast Takes: The Best of The BeanCast™ Marketing Podcast091-Fast Takes: The Best of The BeanCastIn episode 124, Jamie Turner and Becky Worley discussed the short attention span of online video.2011-03-2100 minFast Takes: The Best of The BeanCast™ Marketing Podcast090-Fast Take: Proprietary Agency ApproachesIn episode 137, Bill Green, Rupal Parekh, Dirk Singer and Alan Wolk discussed the dilemma over proprietary agency approaches.2011-03-0900 minFast Takes: The Best of The BeanCast™ Marketing Podcast089-Fast Takes: The Best of The BeanCastIn episode 114, Christopher Barger, Bill Green, Peter Shankman and Dirk Singer discussed ads that stalk you.2011-03-0200 minFast Takes: The Best of The BeanCast™ Marketing Podcast088-Fast Takes: The Best of The BeanCastIn episode 135, Joseph Jaffe, Mitch Joel, Sloane Kelley and Natalie Zmuda looked at whether brands really own their own logos anymore.2011-02-2300 min