Shows
Marketing for Doctors PodcastThe Real Reason Patients Are Ghosting Their AppointmentsPatients are not picking up the phone. They are not responding to your texts. And they are not showing up for their follow up visits. In this episode, Bob Miglani unpacks one of the biggest problems facing medical practices today: ghosting.Drawing from real stories and recent research, Bob explains why patients disappear. He explores the most common reasons, such as lack of urgency, unanswered questions, and fear of phone calls. More importantly, he shares clear strategies to help you increase your show up rate. These ideas work across eye care, dermatology, dental, and other specialty practices.2025-07-2337 min
Marketing for Doctors PodcastMarketing Gurus are LYING to You ft. Dr. Shefali MiglaniIn this powerful and personal episode, Dr. Shefali Miglani sits down with Bob Miglani to share the real story behind how they transformed a traditional optometry practice into a thriving specialty care clinic. From the frustrations of insurance dependence to the emotional toll of trying to do it all, Dr. Miglani opens up about the turning point that led her to embrace myopia management and the many obstacles along the way.Together, they reveal the one thing most marketing gurus never tell doctors. Marketing specialty care is not about pushing treatments. It is about patient education. You...2025-07-0849 min
Marketing for Doctors PodcastMaking $250,000 from Dry Eye Without Burning Out Your Team ft. Dr. Corey LangfordWhat does it take to grow a dry eye clinic into a six-figure revenue stream? In this episode, Dr. Corey Langford shares his real-world journey—starting with LipiFlow back in 2016, adding IPL in 2021, and most recently incorporating radiofrequency (RF) into his treatment suite.From building a dedicated dry eye room to training his staff and refining patient education, Dr. Langford reveals the exact strategies that helped him boost patient throughput and generate over $250,000 in revenue—just from his dry eye services.You’ll learn:How to successfully introduce new technologies like IPL and RF...2025-05-1350 min
The Limitless MDMarketing Secrets For Doctors To Get Cash-Pay Patients With Dr. Shefali & Bob MiglaniAre you feeling stuck in the hamster wheel of your medical practice, working harder for less? It’s time to break free! In today’s episode, Dr. Shefali and Bob Miglani share their powerful journey from burnout to building a thriving, specialized practice that prioritizes time, freedom, and financial success. Dr. Shefali walks us through her transformation from an overwhelmed optometrist to a successful entrepreneur. Bob, with his business acumen, shares how doctors can implement marketing strategies to bridge the gap between conventional practice and successful private practice. Plus, the couple reveals the se...2025-04-2250 min
Marketing for Doctors PodcastGetting Associates & Staff on Track for Better ConversionIn this episode of the Marketing for Doctors Podcast, we focus on a critical topic for practice owners—how to elevate staff performance and improve patient conversion rates. Dr. Shefali Miglani shares key insights and real-world lessons from her own practice, addressing common challenges that doctors face: How do you align your team with your practice's goals? How do you ensure associates and specialty care hires contribute effectively to your success?Key Takeaways from This Episode:Aligning Your Team with Practice Goals Dr. Shefali discusses strategies for ensuring every team member is...2025-03-0544 min
Marketing for Doctors PodcastMistakes of a Specialty DentistIn this episode of the Marketing for Doctors Podcast, hosts Bob Miglani and Dr. Shefali Miglani delve into a real-world experience that highlights the challenges of converting patients in specialty care practices. Dr. Shefali recounts a recent visit to a specialty dentist who charged thousands for treatment but ultimately failed to convert her into a paying patient.Key Takeaways from This Episode:The Importance of Patient Education Dr. Shefali reflects on her experience and underscores how a lack of patient education played a significant role in the failed conversion. Learn why...2025-01-2832 min
Marketing for Doctors PodcastThe 5 Shifts Specialty Doctors Need to Make to Grow in 2025In this motivating episode of the Marketing for Doctors Podcast, hosts Bob Miglani and Dr. Shefali Miglani kick off the New Year with impactful strategies designed to help medical professionals achieve their goals in 2025. Whether you’re managing an optometry, ophthalmology, or dental practice, this episode is packed with actionable insights to convert more patients into specialty treatments and elevate your practice to new heights.Key Takeaways from This Episode:Setting Clear, Ambitious Goals Bob and Dr. Shefali share their approach to setting clear, ambitious goals for 2025. Learn how to take ma...2025-01-1517 min
Marketing for Doctors PodcastBe an Educator, Spend Zero on External Marketing and Grow ft. Dr. Kim FriedmanIn Episode 15 of the Marketing for Doctors Podcast, host Bob Miglani welcomes Dr. Kim Friedman, an accomplished optometrist and Vice President of Education and Scientific Affairs at PRN Vision Group. Dr. Friedman shares her inspiring journey in optometry and emphasizes the importance of reinvention and specialization to differentiate your practice and ensure long-term success.Key Takeaways from This Episode:Successfully Integrating Specialties Learn how to successfully integrate a specialty like dry eye management into your practice while overcoming challenges in staff training and patient education. Dr. Friedman shares practical advice on...2024-11-1248 min
Marketing for Doctors PodcastHow to Start Paying Off Your IPLIn Episode 14 of the Marketing for Doctors Podcast, host Bob Miglani shares proven strategies for optometrists to pay off their $100,000 IPL RF devices while simultaneously growing their dry eye business. Joined by his wife, Dr. Shefali Miglani, an optometrist who successfully transformed her practice, they provide valuable insights on innovative marketing techniques that drive practice success.Key Takeaways from This Episode:The Psychology of Patient Interactions Understand the psychology behind patient interactions and learn how to improve patient engagement through clear communication and effective patient education, ultimately fostering stronger relationships and...2024-10-2938 min
Marketing for Doctors PodcastWhy Doctors Are Losing Trust and How to Get it Back with Bob MiglaniIn Episode 13 of the Marketing for Doctors Podcast, host Bob Miglani, CEO and founder of Hoot, delves into the critical issue of trust in the doctor-patient relationship. Bob discusses the factors contributing to the erosion of trust and offers practical solutions to help doctors rebuild strong, trusting relationships with their patients.Key Takeaways from This Episode:Understanding Why Trust is Eroding Explore the key factors causing patients to lose trust in their healthcare providers, including time constraints, the corporatization of medical practices, and the impact of social media on patient perceptions.2024-09-2624 min
Marketing for Doctors PodcastBuilding Trust and Growing Your Practice with Social MediaIn Episode 12 of the Marketing for Doctors Podcast, hosts Bob Miglani, Dr. Pam Theriot, and Dr. Darryl Glover dive deep into the essential role of social media in healthcare marketing. They explore how optometrists and other healthcare professionals can harness the power of social media to connect with patients, enhance their brand presence, and drive practice growth.Key Takeaways from This Episode:Creating Engaging Content for Healthcare Professionals Learn how to craft engaging social media content that resonates with your audience and encourages patient interaction. Discover the best content strategies to...2024-09-101h 07
Marketing for Doctors PodcastPlanning for Success in Medical Marketing with Dr. Ann HoscheitIn this episode of the Marketing for Doctors Podcast, host Bob Miglani is joined by Dr. Ann Hoscheit, a seasoned doctor and marketing advisor. Dr. Hoscheit shares her wealth of experience and offers valuable insights on upgrading your practice’s marketing strategies. She discusses the importance of planning and execution in creating a successful marketing plan for doctors and healthcare professionals.Key Takeaways from Dr. Ann Hoscheit in This Episode:Effective Patient Communication Learn how to enhance patient communication to ensure that your marketing resonates and effectively converts leads into loyal pa...2024-08-2039 min
Marketing for Doctors PodcastPatients Want to Follow You Not Your Practice: How to Build a Social Media Following to Grow Your Practice ft. Dr. Harbir SianWelcome to the Marketing for Doctors Podcast with host Bob Miglani. In this episode, Bob sits down with Dr. Harbir Sian, an optometrist and host of Canada’s #1 optometry podcast, 2020. Dr. Sian shares his journey of running three successful practices, including one of the early adopters of teleoptometry in Canada, and how marketing played a pivotal role in his growth.Key Insights from Dr. Harbir Sian in This Episode:The Importance of Marketing for Doctors Dr. Sian discusses how effective marketing can transform a practice and why it’s crucial for doct...2024-08-0642 min
Marketing for Doctors PodcastThe Impact of Personal Branding in Doctor Marketing ft. Haana JavedIn this episode of the Marketing for Doctors Podcast, host Bob Miglani welcomes Sales Expert Haana Javed to explore the world of doctor marketing, with a particular focus on optometrists. Haana discusses how doctors can transition from working hard to working smart, emphasizing the importance of strategic marketing in the medical field. This episode is packed with practical tips for healthcare professionals looking to enhance their marketing efforts while maintaining a balance between patient care and profitability.Key Insights from Haana Javed in This Episode:Transitioning from Working Hard to Working Smart2024-07-2325 min
Marketing for Doctors PodcastMarketing Success in Medicine: Insights from Dr. Emil ChynnIn this episode of the Marketing for Doctors Podcast, host Bob Miglani speaks with Dr. Bill Chynn, a renowned ophthalmologist and pioneer of LASEK surgery. Dr. Chynn shares the strategies and insights that have made him a top brand in the medical field. He reveals the key elements of his marketing success and discusses how embracing marketing has transformed his practice.Key Insights from Dr. Bill Chynn in This Episode:Integrating Personal & Professional Life on Social Media Dr. Chynn emphasizes the power of social media as a tool for integrating both...2024-07-0923 min
Marketing for Doctors PodcastAds vs Social Media: What Works Better? ft. Dr. Theodore SeesIn this episode of the Marketing for Doctors Podcast, host Bob Migliani sits down with Dr. Ted Sees, a successful optometrist with specialty practices in Rockford and Belding, Michigan. Dr. Sees shares his expertise on why specializing in optometry is essential in today’s competitive healthcare market and how effective marketing plays a crucial role in attracting the right patients.Key Takeaways from Dr. Ted Sees in This Episode:The Importance of Specialization in Optometry Dr. Sees explains how focusing on specialty areas of optometry can set practices apart, helping doctors st...2024-06-2526 min
Marketing for Doctors PodcastMarketing Strategies for Doctors: A Conversation with Dr. Brianna RhueJoin host Bob Miglani for an engaging conversation with Dr. Brianna Rhue, an optometrist turned tech entrepreneur and the founder of Dr. Contact Lens. In this episode of the Marketing for Doctors Podcast, Dr. Rhue shares her inspiring journey of transitioning from practicing optometry to owning and marketing her own business.Key Insights from Dr. Brianna Rhue in This Episode:Understanding the Business Side of Healthcare Dr. Rhue discusses the critical need for healthcare professionals, especially doctors, to gain a deeper understanding of the business side of healthcare. She highlights how...2024-06-1136 min
Marketing for Doctors PodcastNavigating the Future of Optometry: Insights from Dr. Benjamin ChudnerJoin host Bob Migliani in this insightful episode as he interviews Dr. Benjamin Chudner, Chief Medical Officer at AEG Vision. Dr. Chudner shares his inspiring journey from practicing optometry to becoming a leader in the field, offering valuable advice for optometrists who are considering selling their practices or exploring new career opportunities.In This Episode, You’ll Discover:Career Path Insights for Optometrists Dr. Chudner discusses his personal journey in optometry, from practicing as an optometrist to becoming the Chief Medical Officer at AEG Vision, and offers advice for practitioners looking to...2024-05-2930 min
Marketing for Doctors PodcastHow to Make Your Practice More Attractive to Private EquityWelcome to the Marketing for Doctors Podcast, hosted by Bob Miglani and Dr. Shefali Miglani! In this episode, we are thrilled to feature Brett Davis, Executive Vice President at AEG Vision, one of the largest private equity funds focusing on optometry in the United States. Brett shares valuable insights into how private equity is shaping the future of the optometry sector and what you need to know to grow and potentially sell your practice.Key Takeaways from This Episode:Private Equity in Optometry Brett Davis explains the role of private equity...2024-05-0659 min