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School Communications ScoopBrilliant Ideas for Writing a Great Marketing Plan For a Private SchoolIt doesn't matter if you're running a sandwich shop or a private school. The reality is that without a solid marketing plan, you and your business will not go as far as you hope. In today's ultra-competitive market, your private school faces a lot of competition to attract top students. Therefore, no matter how good your school, programs, and teachers are, you can't expect families to flock to you without a dependable marketing strategy. You need a reliable marketing plan to create solid engagement for your school. For more information or help with your school we...2023-03-2415 minSchool Communications ScoopHow to Create a Successful School Branding StrategyIt's no secret that schools in the education sector are in fierce competition to attract and retain talented students. Logically, students and their parents will only consider schools that promise them a bright future that fits their goals and gets them where they want to go. This means that school branding has never been more critical. Today, schools must communicate their values and highlight their unique advantages to differentiate themselves from others. However, this can't be done without a successful branding strategy that creates a sense of trust, belonging, and purpose in the community.That's n...2023-03-1115 minSchool Communications ScoopSchool Newsletter: A Practical Way to Communicate With ParentsSo, your school needs to maintain regular communication. Constantly. Continually. Sending monthly or weekly newsletters to your students' families is a wonderful way to maintain this communication. Let's see how we can use this to your advantage.For more information or help with your school website, contact School Webmasters at 888.750.4556 or visit www.SchoolWebmasters.com and request a quote!2023-01-2610 minSchool Communications ScoopHow to localize your school websiteSchools need to improve their interactions with these families more than ever. One crucial strategy may be website localization, as parents and students visit it regularly for information. There are seven steps to creating localized websites. For more information or help with your school website, contact School Webmasters at 888.750.4556 or visit www.SchoolWebmasters.com and request a quote!2023-01-2408 minSchool Communications ScoopSchool Facebook: How to use it efficientlyMany schools' social media platforms look like they've made the initial effort but have been long since abandoned. In turn, they focus mainly on building their website since it is a major point of contact with parents, students, teachers, and staff. But while that may be true, we cannot deny that we live in the age of social media—and Facebook is arguably the mother of all platforms.When used correctly, Facebook can be a massive help for your specific goals. Whether you run a private school and want to improve enrollment or a public school looking to...2023-01-2325 minSchool Communications ScoopBest Homepage Design Elements for School WebsitesThe school website is one of the first contact points between schools, parents, students, and teachers. The homepage is the front door to a school website; it draws a large share of traffic. After all, it's only logical because it is the face of the school, but it's surprising how often it's overlooked.Many think by mistake that the homepage can be designed just like any other landing page, but that's far from reality. An excellent homepage should be specially designed to attract, educate, and convert different user groups that visit your school website. So, let's discuss...2023-01-0218 minSchool Communications ScoopSchool Website Management: Essentials to KnowLike all businesses, schools use their websites to promote their brand and attract top talent. That’s why website management has become such a popular approach among schools to drive traffic to their websites.We all know the qualities of a poor website since we've all visited terrible school websites—but only for a short time and never returned. But, the question is, how can you manage your website so it does not fall into that category? That is the purpose of this article.For more information or help with your school website, contact School Webm...2022-11-0814 minSchool Communications ScoopWhat is a Web first school marketing strategy?For schools, marketing strategies typically mean targeting prospective students for enrollment and recruiting quality staff. Whether yours is a private school, a public school, or a charter school, your existence depends on student enrollment and effective staff.One of the most affordable and beneficial marketing efforts any school can utilize is an effective school website. So, let's talk about how to make your school website more effective.For more information or help with your school website, contact School Webmasters at 888.750.4556 or visit www.SchoolWebmasters.com and request a quote!2022-09-0609 minSchool Communications ScoopTop 24 Websites for School Students that Actually Look Great!A seemingly infinite number of websites are available for learning. Teachers know how difficult it is to find online materials that pique students' interests and improve their skills.To help parents, students, and teachers find such resources, we've compiled this list of great free and paid websites. We've sifted through hundreds of educational websites to find the top 24 that we think will best meet the requirements and sensitivities of high school students.For more information or help with your school website, contact School Webmasters at 888.750.4556 or visit...2022-08-3117 minSchool Communications ScoopMore Instagram for SchoolsWhen it comes to social media for schools, many school administrators may question whether or not the return on investment makes it worth the time and effort it requires to manage it. For more information or help with your school website, contact School Webmasters at 888.750.4556 or visit www.SchoolWebmasters.com and request a quote!2022-07-0715 minSchool Communications ScoopHire top-quality teachers using your school websiteYour school website is charged with serving many functions, particularly that of providing information to prospective and current parents of children in the grades your school serves. But, another important role is to recruit quality staff.Learn how to use your school website to effectively hire top-quality staff!For more information or help with your school website, contact School Webmasters at 888.750.4556 or visit www.SchoolWebmasters.com and request a quote!2022-06-3010 minSchool Communications ScoopSearch content marketing to attract student prospectsFrom bite-size tweets to viral videos and website blog posts, content is the first point of contact between you and a student or parents. Pique interest by showcasing alumni success stories, your cool campus vibe, and your program offerings.In addition, content is the foundation for ranking well on search engine results pages (SERPs). That's why many schools use content marketing strategies to show prospective students they're a perfect fit. For more information or help with your school website, contact School Webmasters at 888.750.4556 or visit www.SchoolWebmasters.com and request a quote!2022-06-2809 minSchool Communications ScoopWhat is your school's website value?You already know that your school's website is a major contact point between you and a visitor. As a common rule, the internet is the first place your target audience will go to understand who you are and what you want to do. So how do you attract more visitors, generate interest, and stand out from other schools' websites?For more information or help with your school website, contact School Webmasters at 888.750.4556 or visit www.SchoolWebmasters.com and request a quote!2022-06-2810 minSchool Communications ScoopGrow Your Student Enrollment through Targeted Extra-Curricular Sections on Your School WebsiteWhat are you most proud of at your school? What are your stand-out programs? Does your school offer amazing extracurricular activities that your students especially enjoy?Do you use this information to market your school to prospective parents and students?For more information or help with your school website, contact School Webmasters at 888.750.4556 or visit www.SchoolWebmasters.com and request a quote!2022-06-1609 minSchool Communications ScoopIs Your School Website Communicating Your Brand?Whether it's a teacher looking for a potential position at your school, a parent thinking about the right placement for their kids, or a student researching the best school to help him reach his lofty goals, they need to understand your strengths and the benefits of going with your school. That's where your school website comes in!For more information or help with your school website, contact School Webmasters at 888.750.4556 or visit www.SchoolWebmasters.com and request a quote!2022-06-1611 minSchool Communications ScoopWhat makes the best school websites work?The critical goals of any school website are to:#1. Engage and inform your existing students, their parents, and your staff #2. Market your strengths and successes to potential students and staffTo achieve these goals, your school's website must be designed with intuitive navigation and easy-to-find content—and be kept current and informative. How is your school's website doing?For more information or help with your school website, contact School Webmasters at 888.750.4556 or visit www.SchoolWebmasters.com and request a quote!2022-05-0306 minSchool Communications ScoopGrow Your Enrollment by Integrating Your School Website and Social Media Marketing StrategiesWhen it comes to marketing strategies as they pertain to student recruitment, we're talking about promoting the services we have to offer that will lead to increased enrollment to meet our enrollment goals.Whether primary, secondary, or higher education institutions, our goal is to educate students in a world in need of caring, responsible individuals, well-prepared for the future rigors and challenges of the world. Learn how to integrate your school website and social media to improve your school marketing.For more information or help with your school website, contact School Webmasters at 888.750.4556 or visit w...2022-05-0211 minSchool Communications ScoopAn argument for Pinterest's place in your school social mediaPinterest has a reputation as a platform women use to plan their next home renovation and learn to make mason jar salads. But hang in here with us for a minute or two as we make an argument for why your school should add Pinterest to your social media platforms.For more information or help with your school website, contact School Webmasters at 888.750.4556 or visit www.SchoolWebmasters.com and request a quote!2022-04-2508 minSchool Communications ScoopHow to use senior quotes on your school websiteAll school districts are looking for ways to make their school websites more relevant. They are designed to be the go-to resource for parents and community members as well as to serve as the primary marketing tool for your school.So, let's discuss some fun and unusual ways to increase your website traffic while improving the effectiveness of your school communication and possibly your school enrollment by using Senior quotes.For more information or help with your school website, contact School Webmasters at 888.750.4556 or visit www.SchoolWebmasters.com and request a quote!2022-04-0513 minSchool Communications ScoopUse and Misuse of School Announcements on your School WebsiteEvery school in America depends on school announcements to communicate with its teachers, parents, and students. Many schools disperse these important messages using daily reminders broadcast to the whole school via a P.A. system or weekly printed reports sent home in Friday folders. Others have opted for higher-tech email blasts or student-led, closed-circuit television "news shows" to share morning announcements and communicate upcoming events. Regardless of how a school chooses to communicate, their goal remains two-fold: to keep families informed and to create community.The same should be said of announcements housed on your school website.2022-03-3117 minSchool Communications ScoopHow to create an effective age-level school website and why it mattersDesigning an effective school website for your target audience, parents and students, can be confusing and even stressful. So, let's explore some of the points one should consider in order to find the information that will lead to the website that parents and students will visit often.For more information or help with your school website, contact School Webmasters at 888.750.4556 or visit www.SchoolWebmasters.com and request a quote!2022-03-3112 minSchool Communications Scoop13 Ways to Create an Effective School Website from a Parent's PerspectiveYou know what makes your school great. You know your school's struggles. You know what you want your parents and prospective parents to know. But are you sure you know what they want and they need from your school website?Let's take a look at your school website from a parent's perspective. Whether current parents or prospective parents, what are some things the best school websites will always include? Let's explore by focusing on what parents need.For more information or help with your school website, contact School Webmasters at 888.750.4556 or visit www.SchoolWebmasters.com...2022-03-2610 minSchool Communications ScoopWhat every school administrator should know about school marketingParents are far more aware of their choices, which means schools, whether public or private, have to earn most of the students who enroll. It means that schools need to market themselves to parents and future students.This applies to your school as well. There used to be one school in the neighborhood, and only those few families who could afford to send children to a boarding school had any choice about where to send their children.Now, there are myriad choices, and income or location are not the only deciding factors. School marketing, done...2022-03-0211 minSchool Communications ScoopUsing Online Calendars to Promote Your SchoolWe all live by our calendars these days. That includes the parents of your students. So, what can you do to make these parents' lives easier and keep them involved with their child's education at the same time? Yep, you guessed it. Create and manage an effective school calendar!For more information or help with your school website, contact School Webmasters at 888.750.4556 or visit www.SchoolWebmasters.com and request a quote!2022-03-0212 minSchool Communications ScoopHow to write an effective photo captionIt is important to remember that photo captions enjoy some of the highest readerships in a publication, second only to headlines. So, when we want our readers to be engaged and informed, our use of captions matters. Learn how to do it right.For more information or help with your school website, contact School Webmasters at 888.750.4556 or visit www.SchoolWebmasters.com and request a quote!2022-02-2413 minSchool Communications ScoopHow to write website headlines your readers will loveYour school website’s purpose is to inform existing parents and to attract prospective parents. You can’t do that without attracting readers, which means writing a compelling headline that will grab the attention of those desired readers.For more information or help with your school website, contact School Webmasters at 888.750.4556 or visit www.SchoolWebmasters.com and request a quote!2022-02-0912 minSchool Communications ScoopWhy you may not need an app for your school website!Yes, we know. Apps are all the rage, at least according to the salespeople say that your school needs one. Well, we’re here to tell you that it’s not necessarily the case. Beware the slick sales pitch and take a look at your website before jumping into the app jungle.Before considering an app, take a look at your website. Since your website is your face to the public (an app is only available to existing parents), your efforts here should be your highest priority. For more information or help with your school websi...2021-12-3110 minSchool Communications ScoopGive Your School the Gift of ReviewsI know it doesn't sound like much, but word-of-mouth marketing is key to the success for local, family-owned businesses. More than ever, people are checking online reviews for goods and services, and your opinion matters. Frequently—and, at times, unfortunately—customers only leave online reviews for bad experiences. No one wants to be judged by their worst day, which makes your good, positive review all the more valuable to your local businesses. And it's not just businesses that need your online feedback—your local schools need it too! For more information or help with your...2021-12-0407 minSchool Communications Scoop3 Steps to Expert School Website ManagementYour school’s website is that critical intersection between public relations, customer service, marketing, media relations, communications, and branding. Website management is the process that makes it all work.For more information or help with your school website, contact School Webmasters at 888.750.4556 or visit www.SchoolWebmasters.com and request a quote!2021-10-2213 minSchool Communications ScoopSchool Logos and Mascots Done Right!Branding goes beyond your colors and school logo, of course. It is inclusive of the entire customer experience and includes everything from your school website design and layout, your school social media interactions, and your mascot to how your staff answers the phones. Your brand is that cohesive identity that you want to solidify in your customers’ minds. It requires establishing a look and feel that supports your brand goals consistently and avoids variations that will dilute or even disintegrate your brand identity. So, let’s talk about how to use school mascots and logos to contribute to yo...2021-10-2109 minSchool Communications ScoopCreating School Brand Guidelines: what school leaders should know about brandingCompetition and choice in education have changed everything. The neighborhood school is no longer the only game in town. In fact, online schools have made being in the same town not even a requirement. This means school leaders need to continually make the case for their school and find ways to stand out from all the competition.One important strategy is to create and manage a consistent brand for your school. How do you do that? Begin by creating and using a branding guideline.For more information or help with your school website, contact School...2021-10-2109 minSchool Communications ScoopUsing Google Analytics to Improve Your School WebsiteYour school website is only as effective as your users think it is. If parents complain that they can’t find what they are looking for, there’s a problem. We could claim user error—that they just don’t know what they are doing—but if there is a problem, it is our problem and we need to own it. So, what can we do to make our website user-friendly for all? For starters, we can analyze our website. Google Analytics is a great tool designed to help us do so.For more information or help wit...2021-10-1409 minSchool Communications ScoopSchool Social Media: a beacon of hope when done wellFor thousands of years, sailors and travelers have relied on lighthouses to lead them to safety. For them, the lighthouse is a beacon of hope. If the light were to fail, creating a cloak of darkness, the leaders, the navigators, the doers, the encouragers would step forth to give direction and hope to those in their care.Currently, we may experience some “cloak of darkness” moments. As a business owner, a school leader, a teacher, a part of your community, you have an obligation to use your talents and experiences to be the navigational aid to warn of a...2021-08-1206 minSchool Communications ScoopSchool customer service matters...especially those initial interactionsOkay, you are a school administrator and schools are serious business, right? Professional and no-nonsense? Well, I agree with the professional part, but I think some schools (whether it is established by the school culture, the HR department hiring policies, or maybe the school leader) may want to consider factoring a little joy into the mix. It isn't an either/or proposition because professionalism and happiness are not mutually exclusive.For more information or help with your school website, contact School Webmasters at 888.750.4556 or visit www.SchoolWebmasters.com and request a quote!2021-08-1207 minSchool Communications Scoop5 Steps to Craft the Perfect Social Media PostManaging your school’s social media can be a challenge. To make your posts engaging and effective is even more so. But, there are some basics you should know and use with school social media strategies. In this blog, you’ll learn five steps to get it right.For more information or help with your school website, contact School Webmasters at 888.750.4556 or visit www.SchoolWebmasters.com and request a quote!2021-08-1205 minSchool Communications ScoopSchool Website Management Done RightMany school leaders struggle with how best to manage their school’s website(s). Often they decide to go with the status quo—what they are accustomed to is good enough. At least until parents or the governing board complains that it isn’t as effective or informative as it should be, or maybe it is a flat-out embarrassment. Then it becomes a top priority if for no other reason than to eliminate complaints. So, if one of those scenarios describes your situation, or if you want to avoid the drama and set up strategies to provide a websi...2021-08-0411 minSchool Communications ScoopSchool Website Redesigns Done RightEvery few years, schools decide they need to update or redesign their website. Sometimes it is because there has been a change in administration and they want to put their own “stamp” on things. Sometimes it is because someone thinks they should update their school’s brand image. But the best reason is that you want to improve the experience your website visitors have when they visit your school’s online presence. If you don’t make that your primary goal then the effort will be a waste of time and money.For more information or help with your...2021-08-0312 minSchool Communications ScoopPick Me! Pick Me! (How Google My Business can benefit your school)Unless your school is a boarding school, you are hoping to attract local students. That means you need to show up on the local internet searches parents might use to research local schools whether private or public. If your school doesn’t show up in their search, you are missing out in a big way. Learn how Google My Business can help your school and your enrollment!For more information or help with your school website, contact School Webmasters at 888.750.4556 or visit www.SchoolWebmasters.com and request a quote!2021-06-0410 minSchool Communications ScoopMarketing Your School with Strategic CommunicationsOkay, okay, we know it has been a tough year. What we need for this new school year is a restart, and we hope you’ll rise to the challenge by doing just that. While students return to full in-person learning and you scramble to help students who may have fallen behind catch up, this is a perfect time to institute some marketing strategies to increase your enrollment (and encourage any lost students to return to your school).For more information or help with your school website, contact School Webmasters at 888.750.4556 or visit www.SchoolWebmasters.com and re...2021-05-2109 minSchool Communications ScoopInternal Marketing: Critical School Communications StrategiesOften when we consider our various target audiences, we don’t consider the ones closest to us—teachers, staff, and administration. These important people are your “internal publics,” and marketing to them is one of the most important things you can do. For more information or help with your school website, contact School Webmasters at 888.750.4556 or visit www.SchoolWebmasters.com and request a quote!2021-05-1909 minSchool Communications ScoopAre Parents Using Your School's Website?Are parents in your community really using your website? If they are, you’ll want to make sure you know what they use it for most often so you can stay on top of those services. If they aren’t, then you’ll want to know why so you can make changes to better serve them.For more information or help with your school website, contact School Webmasters at 888.750.4556 or visit www.SchoolWebmasters.com and request a quote!2021-04-2908 minSchool Communications ScoopSchool Website Management: It May Be Time to Get Some Help!Most schools outsource the design of their school’s websites. Very few schools have the skill sets among their staff members to get a professionally designed school website with effective layout and navigation. But, there are content management systems that provide templates and editing software to use. Sometimes these are sufficient. But very few supply you with the staff to keep your site current, professional, and informative on a day-to-day basis, which is what really matters, right? Consider another option: you can let School Webmasters become your trained staff of professional webmasters for as low as only $189 a m...2021-04-2912 minSchool Communications ScoopIt might be time to update your school's website if...You certainly don’t need to overhaul your school’s website every year, but you do need to make sure you're presenting your school in the best light by keeping up with current website trends. Your school website is the key component to all of your digital marketing efforts and often the first impression prospective parents have of your school and your values. So how do you know when it’s time for an update? For more information or help with your school website, contact School Webmasters at 888.750.4556 or visit www.SchoolWebmasters.com and request a quote!2021-03-3114 minSchool Communications ScoopSchool Websites: Leader, Lemming, or Loser?There are always leaders and lemmings in the world. Of course, you want your school website to be viewed as an asset and representative of your outstanding educational services. But often, unbeknownst to many respected educators, their school websites are lemmings, or worse, they are losers, and the school administrators are not even aware of it. Find out how to fix your school website!For more information or help with your school website, contact School Webmasters at 888.750.4556 or visit www.SchoolWebmasters.com and request a quote!2021-03-0211 minSchool Communications ScoopUsing Surveys to Improve School CommunicationsWe often think we know what our parents and community think—and sometimes we’re wrong. The only way to find out how people really feel is to ask the right questions. If we don’t know what people currently believe, we can’t possibly improve communication, services, or perceptions. Consider using surveys to get the information you need!For more information or help with your school website, contact School Webmasters at 888.750.4556 or visit www.SchoolWebmasters.com and request a quote!2021-02-2613 minSchool Communications ScoopCollecting Testimonials—a School Marketing Success StoryIn today’s social climate, people are all about sharing how they feel about companies, products, and services. In fact, folks are more inclined to trust another person’s opinion or experience over traditional advertising or marketing materials. That’s not to say traditional marketing doesn’t work; it simply means you also need to start gathering positive testimonials from parents and your community members. For more information or help with your school website, contact School Webmasters at 888.750.4556 or visit www.SchoolWebmasters.com and request a quote!2021-02-2507 minSchool Communications Scoop10 Brain Training Tips—rewiring for an attitude of gratitudeIt’s been a tough year. We can all agree on that. So, it’s probably time to look at what we can do to turn things around. We can’t control the world around us, pandemics, weather, or most economic conditions, but we do have some control over our perspective on our world and our lives. Gratitude is just such a control mechanism.For more information or help with your school website, contact School Webmasters at 888.750.4556 or visit www.SchoolWebmasters.com and request a quote!2021-02-2208 minSchool Communications Scoop4 School Communication Goals for 2021With 2020 now behind us (thank goodness), it is time to address some of the issues left in its wake. For one thing, many schools have seen decreased enrollments, and since your sustainability is based on enrollment, it’s an issue you have to take seriously. Here are some tips to help you succeed.For more information or help with your school website, contact School Webmasters at 888.750.4556 or visit www.SchoolWebmasters.com and request a quote!2021-02-1711 minSchool Communications ScoopCommunications! It's All About Customer ServiceCommunication is the bedrock of customer service. Good customer service requires effective communications, and that requires listening to your customers' needs as well as communicating your own. Here are some tips to improve your school's customer service!For more information or help with your school website, contact School Webmasters at 888.750.4556 or visit www.SchoolWebmasters.com and request a quote!2021-02-0509 minSchool Communications ScoopEnhancing Online Learning by Elevating Virtual ConnectionsLike a roller coaster, the learning curve was fast and steep. In ten really long short months, we all got a crash course on what works and what doesn’t in an online classroom setting. I don’t want to belabor the obvious; we figured out quickly that to achieve success, students need routine and a place of their own. Overall, teachers and parents did a fabulous job of adapting to meet the needs of their students and children. There are, however, a few areas that may benefit from deeper instruction. So let’s get down to busines...2021-01-2313 minSchool Communications ScoopDoes Your School Website Need an FAQ Page?Does your school website need a Frequently Asked Questions (FAQ) page? The short answer is yes. But let’s consider the reasons to include it and talk about how to create an effective FAQ page. For more information or help with your school website, contact School Webmasters at 888.750.4556 or visit www.SchoolWebmasters.com and request a quote!2020-11-1010 minSchool Communications ScoopHome Page Makeover—The Power of An Effective School WebsiteYour school website is your face to the public. It’s your chance to create a favorable first impression. So it’s imperative that you know going into your website development who you want to attract and what impression you want to give. No matter what population you represent, it’s important to incorporate best web practices into your school website.For more information or help with your school website, contact School Webmasters at 888.750.4556 or visit www.SchoolWebmasters.com and request a quote!2020-11-1011 minSchool Communications Scoop5 Tips to Upgrade Your School's ImageWith so many issues to worry about when managing a school, foremost of which is educating students, worrying about your school’s first impression might seem like a rather petty problem. However, first impressions are critical because people tend to become attached to their initial impressions (people and organizations). We find it very difficult to change those initial opinions, even when presented with facts and evidence. To make it worse, this means that earning parents’ trust and confidence usually begins before they ever set foot within the doors of your school. So, let’s look at a few...2020-10-3016 minSchool Communications ScoopRaising a Healthy, Happy Social Media PageIt feels as if social media can take on a “life of its own.” It’s somewhat like a child. When your child cries in the middle of the night, your first instinct is to run to see what’s happening. You get that feeling of impending doom if you can’t get there quickly enough. Are they sick? Did they see a monster? Your job as a parent is to watch over, manage, care for, and love your child as well as ensure their success. And as a steward over your schools' social media, the same tactics app...2020-10-1308 minSchool Communications ScoopKeeping It Positive: How you say it matters, especially in your website content.Your school website content matters, especially how you say it. Get some tips for keeping it positive!For more information or help with your school website, contact School Webmasters at 888.750.4556 or visit www.SchoolWebmasters.com and request a quote!2020-10-0811 minSchool Communications ScoopHow to Minimize Stress (for your website readers)Meditation, Yoga, exercise, blah, blah, blah. No. The answer is writing in the active instead of the passive voice. Using the active voice in website writing is much easier to read and comprehend, therefore making the reader’s experience more relaxing and yes, less stressful.For more information or help with your school website, contact School Webmasters at 888.750.4556 or visit www.SchoolWebmasters.com and request a quote!2020-10-0608 minSchool Communications ScoopSchool Social Media Managers: A Calm Voice amidst the StormHow to use your school social media posts to help your community cope when tragedy strikes!For more information or help with your school website, contact School Webmasters at 888.750.4556 or visit www.SchoolWebmasters.com and request a quote!2020-10-0112 minSchool Communications ScoopSchool Public Relations is All About Influencing PerceptionsIt might be time to take the temperature of your stakeholders' opinions about your school. Is it a bit cold out there among your constituents or cozy and warm? You can't change perceptions if you don't know what they are. For more information or help with your school website, contact School Webmasters at 888.750.4556 or visit www.SchoolWebmasters.com and request a quote!2020-09-2912 minSchool Communications ScoopPractical Public Relations Advice for Reopening Your School Amid COVID-19The last thing you need is more items on your to-do list, but parents need to know your school is invested in the care and safety of their child. The good news is that for every tip we list here, School Webmasters can help you. For more information or help with your school website, contact School Webmasters at 888.750.4556 or visit www.SchoolWebmasters.com and request a quote!2020-08-1008 minSchool Communications ScoopProviding Outstanding Virtual Customer Service During a CrisisK–12 schools have never before had a situation like they are now experiencing during the COVID-19 pandemic. Most are closed. Some have gone to virtual education while others are simply hunkering down and waiting for things to return to normal. But it is during a crisis that your school’s true colors come out, and your efforts now will influence future outcomes for years to come. What you do now matters.For more information or help with your school website, contact School Webmasters at 888.750.4556 or visit www.SchoolWebmasters.com and request a quote!2020-05-0707 minSchool Communications ScoopDistance Learning Accessibility During the Coronavirus PandemicWhile the world is fighting to find a cure for the Coronavirus (COVID-19), schools are scrambling to get their curriculum online and available to all of their students. Home-based distance learning has become the new norm for every school in the U.S. This raises concern when it comes to how accessible the learning materials are. Aside from the concern that every student must have access to a computer or other device to view the posted materials, there is also the concern that disabled students are denied access due to the inaccessibility of the school’s website or posted do...2020-04-1810 minSchool Communications ScoopVideo Conferencing: Connecting RemotelyWhile the world is fighting to find a cure for the Coronavirus (COVID-19), schools are scrambling to get their curriculum online and available to all of their students. Home-based distance learning has become the new norm for every school in the U.S. This raises concern when it comes to how accessible the learning materials are. Aside from the concern that every student must have access to a computer or other device to view the posted materials, there is also the concern that disabled students are denied access due to the inaccessibility of the school’s website or posted do...2020-04-1708 minSchool Communications ScoopSustaining Your Message Through the PandemicYou’re a principal or superintendent with no school in session, charged with continuing to communicate during a quarantine closure. What can you do to make this work? Check out the tips and resources to find out.For more information or help with your school website, contact School Webmasters at 888.750.4556 or visit www.SchoolWebmasters.com and request a quote!2020-04-0209 minSchool Communications ScoopSchool blog topics to engage and convertA few weeks ago, we talked about the power of storytelling to make your school blog interesting and engaging. To further encourage you to begin your own school blog, we’re going to share some topics that will inspire your own ideas. For more information or help with your school website, contact School Webmasters at 888.750.4556 or visit www.SchoolWebmasters.com and request a quote!2020-03-3108 minSchool Communications ScoopUsing COVID-19 Downtime to Ramp Up Your School Communications StrategiesNow’s your chance. While schools across the country are shut down for various lengths of time and staff and students work remotely to ensure students continue to learn, administrative staff can focus on improving communications. Without the minute-by-minute distractions of typical responsibilities, you can focus on the strategies that will help improve school communication when things are back to normal. And yes, they will get back to normal—or at least to a new normal!For more information or help with your school website, contact School Webmasters at 888.750.4556 or visit www.SchoolWebmasters.com and request a quot...2020-03-2709 minSchool Communications ScoopSchool Blogging and the Art of StorytellingIf you've accepted the idea that a school blog can be beneficial, take the next step and add the power of storytelling to your blog articles. Here are some tips!For more information or help with your school website, contact School Webmasters at 888.750.4556 or visit www.SchoolWebmasters.com and request a quote!2020-03-2011 minSchool Communications ScoopEffective School Communications During a CrisisCrisis is the WORST time to stop communicating—especially on the front end. Those who were ahead of the game conveyed preliminary information, established expectations, and laid the groundwork for future critical communication. If you dropped the ball on the early communication, that’s okay. But it’s time to dig deeper and improve your messaging moving forward. Apply best practices to crisis communications for your school.For more information or help with your school website, contact School Webmasters at 888.750.4556 or visit www.SchoolWebmasters.com and request a quote!2020-03-2007 minSchool Communications ScoopShare Your Photos! But keep your website accessible.The images you share on your school website and your school social media make a huge difference. But, to maintain website accessibility (which is the law) you need to follow these important guidelines.For more information or help with your school website, contact School Webmasters at 888.750.4556 or visit www.SchoolWebmasters.com and request a quote!2020-02-1210 minSchool Communications Scoop20 Tips to Create Amazing Customer Service at Your SchoolNo matter what service we provide, including K-12 education, providing excellent customer service is a must. Here are 20 tips to get started and improve your school's customer service levels. Start improving now!For more information or help with your school website, contact School Webmasters at 888.750.4556 or visit www.SchoolWebmasters.com and request a quote!2020-02-1116 minSchool Communications ScoopOptimizing Your Parent Notification SystemEmergency notification systems have become indispensable tools for school communication. When used effectively, they do more than simply keep families informed and alert about emergencies—they help foster a sense of community and set the stage for increased engagement.Find out how.For more information or help with your school website, contact School Webmasters at 888.750.4556 or visit www.SchoolWebmasters.com and request a quote!2020-02-0510 minSchool Communications ScoopIs Your School Website Hard to Keep Current?Struggling to keep those spinning plates of myriad responsibilties in the air? We'll talk about how to prioritize your communication efforts while streamlining the rest of your job and getting more done. For more information or help with your school website, contact School Webmasters at 888.750.4556 or visit www.SchoolWebmasters.com and request a quote!2020-01-2310 minSchool Communications ScoopDigital Marketing for Schools in the 2020sDigital marketing is this decade's marketing strategy. Learn some tips, hacks, and trends so you can stop managing enrollment and start designing it for a prosperous decade.For more information or help with your school website, contact School Webmasters at 888.750.4556 or visit www.SchoolWebmasters.com and request a quote!2020-01-2113 minSchool Communications ScoopDo You Have an OCR Complaint Against Your School?Learn about how to get and keep your school's website compliant and how to avoid being duped into paying for expensive services you don't need.For more information or help with your school website, contact School Webmasters at 888.750.4556 or visit www.SchoolWebmasters.com and request a quote!2020-01-1013 minSchool Communications ScoopHow to turn your entire school staff into a news army!Find out how to create processes and strategies to turn your school staff into a new gathering army that can help you deliver engaging and consistent communication for your parents and community.For more information or help with your school website, contact School Webmasters at 888.750.4556 or visit www.SchoolWebmasters.com and request a quote!2020-01-0813 minSchool Communications ScoopBe Prepared for Emergency CommunicationsThe moment you are in an emergency situation is not the time to prepare for an emergency situation. Prepare now for future emergency situations at your school.For more information or help with your school website, contact School Webmasters at 888.750.4556 or visit www.SchoolWebmasters.com and request a quote!2020-01-0810 minSchool Communications ScoopPublic Relations for Schools: If you're not engaging, you're failing!Learn about what public relations is and its importance to your school. Make public relations a part of your communications strategies.For more information or help with your school website, contact School Webmasters at 888.750.4556 or visit www.SchoolWebmasters.com and request a quote!2020-01-0611 minSchool Communications ScoopResponsive School Websites Offer a Whole New World!If your school doesn’t have a responsive website design yet, I’ve got bad news for you—your site is old and outdated! Let us tell you why it matters and is worth the effort to have a mobile-friendly website.If your website hasn’t been updated in the last five years, chances are it may suffer from one or all of these issues: a lack of security, out of compliance with ADA requirements, or unresponsive. The right design will help your school put its best foot forward and create a smooth, accessible experience.2019-12-0513 minSchool Communications ScoopHow to Get Started on a School BlogYou already know the value of a school blog, right? It helps attract new students, engages the parents, and establishes you as an expert in education. Using it as part of your school marketing efforts with Inbound Marketing and search engine optimization can be a huge factor in increasing enrollment.But...knowing and doing are two very different things, right?So, to make this easier, let’s break it down. Let’s begin with how to get started on your own school blog.For more information or help with your...2019-12-0512 minSchool Communications ScoopShow and Tell for Parent EngagementUse these two simple principles to make sure your school's website is supporting your school's communication goals and improve parent engagement.For more information or help with your school website, contact School Webmasters at 888.750.4556 or visit www.SchoolWebmasters.com and request a quote!2019-12-0313 minSchool Communications ScoopCreating Your School's Communication PlanJust as you would use a map or GPS to take a trip to an unfamiliar location, you should use a map to reach your communication goals as well. That is what a school communication plan can deliver, and it is well worth the effort. Learn the 8 simplified steps to implement a school communication plan that makes a difference.For more information or help with your school website, contact School Webmasters at 888.750.4556 or visit www.SchoolWebmasters.com and request a quote!2019-11-2612 minSchool Communications Scoop6 Tips to Improve Your School's NewslettersWould you like to improve your school’s newsletter? Are you intrigued by the idea of making it a pillar of your overall communication plan? Here are some helpful tips!For more information or help with your school website, contact School Webmasters at 888.750.4556 or visit www.SchoolWebmasters.com and request a quote!2019-11-2009 minSchool Communications ScoopWorking with the local media to get your school stories heardHave a great school event planned? Want to get some positive media coverage? Find out how to engage your local media.For more information or help with your school website, contact School Webmasters at 888.750.4556 or visit www.SchoolWebmasters.com and request a quote!2019-10-1614 minSchool Communications ScoopIs the Media Out to Get Your School? Managing the Media, Part 2It feels like the media is out to get your school. The coverage of your district is always negative. They never care about any of the good things happening in your building. Et cetera, et cetera, et cetera. Look, I’ve heard it all before—I’ve even said some of it before. As a former journalist AND school PR lead, I can help build some understanding in this space that desperately needs it.It’s time to debunk the junk and help you build better relationships between your school and your friendly neighborhood media folks.For mo...2019-10-1609 minSchool Communications ScoopInvolving Local Media in your School Communications, Part 1Why does getting the media to cover your school event seem like such a Herculean feat? It doesn’t have to be! As long as you’re willing to tweak your mindset, align your tactics, and show some patience, the rewards can be huge.Learn some tips in the first of this three-part series of how K-12 schools can work with the local media and improve their communications.For more information or help with your school website, contact School Webmasters at 888.750.4556 or visit www.SchoolWebmasters.com and request a quote!2019-10-1514 minSchool Communications ScoopThe Hard Work of Changing Public Perception Toward U.S. SchoolsWhat do U.S. schools need to embrace in order to earn the respect they want? Begin by understanding the perception gap and how to view the issues from the viewpoint of the public. Only then can you address those issues.For more information or help with your school website, contact School Webmasters at 888.750.4556 or visit www.SchoolWebmasters.com and request a quote!2019-09-1917 minSchool Communications Scoop7 Strategies for Effective School CommunicationsThere are 7 areas that fall under the school communications umbrella. Neglecting any one of these can hurt your overall communications efforts. Which powerful influence are you failing to use and how can you change that?For more information or help with your school website, contact School Webmasters at 888.750.4556 or visit www.SchoolWebmasters.com and request a quote!2019-09-1915 minSchool Communications ScoopDon't Let Jargon Monoxide Poison Your School Communications, Part 1Is edu-speak killing your school communications? Don't let your messages and content cause your audiences' eyes to glaze over? Find out how to avoid just such issues and improve your communications and better engage.For more information or help with your school website, contact School Webmasters at 888.750.4556 or visit www.SchoolWebmasters.com and request a quote!2019-09-1707 minSchool Communications ScoopDon't Let Jargon Monoxide Poison Your School Communications, Part 2Learn how to filter out the jargon and improve your school public relations. Learn how to be clear, avoid education acronyms, and make your messages clear and convincing.For more information or help with your school website, contact School Webmasters at 888.750.4556 or visit www.SchoolWebmasters.com and request a quote!2019-09-1708 minSchool Communications ScoopCelebrating Students' Successes in SchoolsPutting in the effort to share your school's successes is well worth it. Improve your school communications by telling your school's stories.For more information or help with your school website, contact School Webmasters at 888.750.4556 or visit www.SchoolWebmasters.com and request a quote!2019-08-1408 minSchool Communications ScoopSchool Social Media: Are you talking to an empty room?Want to build your school's social media following so people will actually see your posts? Learn how to use your social media to improve communications and marketing!For more information or help with your school website, contact School Webmasters at 888.750.4556 or visit www.SchoolWebmasters.com and request a quote!2019-08-1313 minSchool Communications ScoopCan Your CMS Website Do This?Website content management systems alone won't improve your school communications efforts. But find out what will make all the difference.For more information or help with your school website, contact School Webmasters at 888.750.4556 or visit www.SchoolWebmasters.com and request a quote!2019-08-0711 minSchool Communications ScoopSchool Board Members: How to help your school succeedWhat can school board members do to help their schools succeed? Amazing things can happen when they value effective communication strategies and encourage their school leaders likewise. Here are 5 communication strategies that will help!For more information or help with your school website, contact School Webmasters at 888.750.4556 or visit www.SchoolWebmasters.com and request a quote!2019-08-0712 minSchool Communications ScoopHow to Market Your SchoolAs you consider which school marketing strategies are best for you, we’re here to help ensure your school marketing approach is well-rounded and effective. Get 6 of the most powerful tips here.For more information or help with your school website, contact School Webmasters at 888.750.4556 or visit www.SchoolWebmasters.com and request a quote!2019-07-3110 minSchool Communications Scoop3 Proven Pillars of a School Marketing PlanWe’ve talked before about why school marketing is important, and we hope you’re already on board with the concept. Remember, marketing is the process we undertake to get our audiences to know, like, and trust us. So let’s take a look at why these three elements are so vital to your school or district’s foundation and how they can keep your marketing on track throughout the year regardless of your main focus.For more information or help with your school website, contact School Webmasters at 888.750.4556 or visit www.SchoolWebmasters.com and request a quote!2019-07-3019 minSchool Communications ScoopIt isn't about the nailTake a look at your school's communication strategies. Are you missing the point by maintaining the status quo? Find out how and why to look at your school's needs rather than wants and see real progress in reaching your school's goals.For more information or help with your school website, contact School Webmasters at 888.750.4556 or visit www.SchoolWebmasters.com and request a quote!2019-07-1311 minSchool Communications ScoopYour Website's Important First ImpressionLearn how your school website impacts reputation, engagement, and enrollment and how to create the most positive first impression.For more information or help with your school website, contact School Webmasters at 888.750.4556 or visit www.SchoolWebmasters.com and request a quote!2019-07-0911 minSchool Communications ScoopDIY School Website ManagementHow does your school website engage? When you recognize the value of your school's website to your school's communication efforts, especially when used in conjunction with your social media, you can create powerful engagement, trust, and loyalty.Follow our bread-making analogy to find out what the essential steps are to effective website management and apply the steps you must take to enjoy the benefits of powerful communication.For more information or help with your school website, contact School Webmasters at 888.750.4556 or visit www.SchoolWebmasters.com and request a quote!2019-06-2013 minSchool Communications ScoopWhat is poor customer service costing your school?With many K-12 schools across the country experiencing declining enrollment, what measures should your school take to attract and keep students? One of the most beneficial strategies your school can implement, and one with wide-ranging impact beyond increasing enrollment, is building a school culture where a customer service mindset is the norm.Find out what poor customer service is costing your school. You might be surprised how critical to the bottom line, job satisfaction, and student success customer service is to your school.For more information or help with your school website, contact School Webmasters...2019-06-2012 minSchool Communications ScoopSchools that do more with lessHow one public school manages their website, social media, and public relations without breaking the budget. Learn how they improved community engagement, tell their school stories, and create a robust communications strategy.For more information or help with your school website, contact School Webmasters at 888.750.4556 or visit www.SchoolWebmasters.com and request a quote!2019-06-0711 min