Shows
Behind the BoostBuilding Strong Marketing Foundations | Inside Premier Marketing with Jarrell HiblerHost Nic Padilla sits down with Jarrell Hibler, founder of Premier Marketing, for a conversation about business fundamentals and the evolving world of digital marketing. Jarrell shares his journey from earning a degree in kinesiology to building a full-service marketing agency in Charlotte, North Carolina. The discussion highlights how adaptability, curiosity, and a willingness to learn can open doors to unexpected opportunities.From the importance of foundational marketing assets to staying grounded amid technology and SEO changes, the conversation reinforces a simple but powerful message: fundamentals matter. Jarrell’s perspective underscores the value of discipline and resilience; things th...
2025-12-1822 minBehind the BoostFrom Yahoo to Google | The Early Days of SEO with Bruce Rowe Part 3In this final installment of our three-part series, host Nic Padilla wraps up his conversation with Bruce Rowe, founder of Sebo Marketing. This episode traces the origin story of Bruce’s digital marketing career, beginning with a cross-country move, a chance warehouse job, and a broken e-commerce site that launched him into the world of SEO and paid search long before most businesses knew what those terms meant. Through personal stories and early career lessons, Bruce recounts how curiosity, experimentation, and a commitment to solving real problems shaped the foundation of his agency.This episode shares what it ta...
2025-12-1115 minBehind the BoostFrom Yahoo to Google | The Early Days of SEO with Bruce Rowe Part 2In this second episode of our three-part series, Nic Padilla continues his conversation with Bruce Rowe of Sebo Marketing. Together, they unpack the complexities of marketing attribution. They discuss why it matters, why it’s messy, and why so many businesses still struggle with marketing touchpoints and results. Bruce shares a behind-the-scenes look at how a world reliant on last-click attribution leaves marketers guessing more than strategizing. Through relatable examples from conferences and client journeys, Nic and Bruce spotlight how real-world interactions intersect with digital insights to shape growth.This episode explores the cultural and business environment of Ut...
2025-12-0415 minBehind the BoostFrom Yahoo to Google | The Early Days of SEO with Bruce Rowe Part 1Host Nic Padilla sits down with Bruce Rowe, founder of SEBO Marketing, to explore the evolution of search engines, SEO, and paid advertising over the last two decades. Bruce shares rare insights that illuminate how the industry came to be and how it continues to change at breakneck speed. Nic and Bruce’s conversation gives an engaging, spoiler-free look at how early search engines worked, why Google overtook competitors, and how pay-per-click truly began. Bruce uses his firsthand experience to show just how dramatically digital marketing has transformed.This episode is part one of a two-part series featuring Br...
2025-11-2719 minBehind the BoostBuilding Better Agencies with Cameron Williams Part 2Nic and Cameron continue their conversation in this episode, talking about personal identity, leadership, and resilience. Cameron reflects on his experiences navigating diverse social circles and how those years taught him to build intentional relationships and connect with others. Those same skills now shape the way he leads Kinley Consulting.Nic and Cameron dive into the realities of scaling agencies and service-based businesses. They explore how different stages of growth require different hiring philosophies and how a great team member can dramatically alter the trajectory of a business. Through humor, honesty, and shared wisdom, this episode delivers both...
2025-11-2017 minBehind the BoostBuilding Better Agencies with Cameron Williams Part 1Nic Padilla sits down with Cameron Williams, founder of Kynli Consulting, for a look at how he built a financial consulting agency tailored to the fast-moving world of marketing agencies. Their conversation unpacks the story of Cameron’s professional journey and the evolution of his company.Cameron shares the milestones and the pivots that ultimately led him to entrepreneurship. He explains the importance of choosing a niche and the financial challenges marketing agencies often face. He shares how his own business, Kynli Consulting, evolved from simple bookkeeping to a sophisticated CFO-level strategic service. This episode lays the foundation fo...
2025-11-1317 minBehind the BoostBeyond the Buyout | How Tom Shipley Built an Empire Through Acquisitions Part 2In this second installment of host Nic Padilla’s conversation with Tom Shipley, entrepreneur, investor, and founder of the CEO M&A Summit, the focus turns to legacy and leadership. Tom unveils his next big mission: helping entrepreneurs create exit strategies that multiply their enterprise value and transform years of hard work into generational wealth. Drawing from decades of experience in acquisitions and scaling, he breaks down why so many small business sales fail, how to reverse-engineer a successful exit, and the new platform he’s building to unite founders ready to sell with those ready to scale.But...
2025-10-3012 minBehind the BoostBeyond the Buyout | How Tom Shipley Built an Empire Through Acquisitions Part 1In this first installment of a two-part conversation, host Nic Padilla sits down with Tom Shipley, entrepreneur, investor, and founder of the CEO M&A Summit, to explore the mindset and mechanics behind building multi-million-dollar businesses through mergers and acquisitions. Tom shares how his early life lessons in resourcefulness and resilience, from his time in the military to scaling his first online business, shaped his unique approach to entrepreneurship.Listeners will gain insight into how acquisitions can accelerate business growth, why “no money” isn’t a roadblock to buying a company, and how to find leverage in today’s fast-c...
2025-10-2334 minBehind the BoostBuilding Resilient Businesses with Lyn Askin Part 3In the final segment of their conversation, Nic and Lyn share their thoughts and opinions about the importance of overcoming obstacles. Lyn shares many of the personal challenges he has faced in his life, and how they have shaped his work ethic and business into being successful. Nic and Lyn also talk about the importance of family and relationships to help give us the drive to work hard, no matter what challenges we may encounter.Chapters[Start] Company Wins: Lyn shares the difference between a winning team, and a losing team, and talks...
2025-10-1619 minBehind the BoostBuilding Resilient Businesses with Lyn Askin Part 2In this episode, Nic and Lyn continue their conversation from last week, discussing how a near-death experience led to Lyn’s discovery of the Entrepreneurial Operating System (EOS). Lyn shares how this discovery and implementation changed not only his career, but also his life.This discussion between Nic and Lyn covers topics of teamwork, leadership, trust, hard work, and overall human connection. Lyn highlights the importance of authenticity in both personal and professional settings, in order to create a business model that makes you and your team happy.Chapters[Start] EO...
2025-10-0918 minBehind the BoostBuilding Resilient Businesses with Lyn Askin Part 1Host Nic Padilla is joined by Lin Askin in this episode as they discuss the value of authenticity in today’s business world. Lyn shares his upbringing and personal challenges that helped shape his business model of today. Together, Nic and Lyn talk about the importance of gratitude, struggle, and the lessons you can learn from humble beginnings.Chapters[Start]: Introducing Lyn Askin: Nic introduces Lyn Askin, certified EOS implementer.2:09: Small Town Roots: Lyn talks about his childhood, highlighting his small town upbringing which gave him opportunities he otherwise might no...
2025-10-0215 minBehind the BoostHow to Own Your Agency and Your Life with Mike Schmidt and AJ Rivera Part 3In the final part of this powerful interview, Mike and AJ reveal the deeper “why” behind Agency Coach: to help entrepreneurs design businesses that serve their lives, not consume them. From DJ sets and ska bands to desert hikes and family vacations, they talk openly about what freedom looks like for them, and how they help others achieve it.They also discuss their tactical workshop approach, building community through events, and why Tucson is more than just hot summers and Sonoran dogs. This episode is a reminder that running an agency isn’t just about revenue, it’s about re...
2025-10-0113 minBehind the BoostHow to Own Your Agency and Your Life with Mike Schmidt and AJ Rivera Part 2Mike and AJ continue the conversation with a deeper dive into the three foundational pillars of building a successful agency: lead flow, effortless conversions, and delivery you can scale. They explore what makes an irresistible offer, how to delegate fulfillment without sacrificing results, and why most agency owners fail to scale due to self-doubt or broken processes.The duo also share the power of “first-class offers” and their framework for diagnosing what's holding your agency back—plus what to do about it. From coaching systems to fulfillment partnerships, this episode delivers the exact roadmap to grow your agency withou...
2025-09-3016 minBehind the BoostHow to Own Your Agency and Your Life with Mike Schmidt and AJ Rivera Part 1In this candid and high-energy episode, host Nic Padilla sits down with Mike Schmidt and AJ Rivera, the dynamic duo behind Agency Coach. From Southern California and Tucson roots to launching a multimillion-dollar agency, Mike and AJ open up about their early days, their partnership, and how they shifted from grinding solo to building a scalable team-based business.They also share how a single job post changed AJ’s trajectory, how they approached recurring revenue, and why so many agency owners fall into the trap of “owning a job, not a business.”Chapters[Sta...
2025-09-2916 minBehind the BoostBe Audacious: Community, Sales, and Standing Out with Alex Schlinsky Part 2In Part 2 of our conversation with Alex Schlinsky, we go deeper into the mindset, mission, and meaning behind his work. Alex reflects on the challenges of coaching, why even the best support systems can’t force people to act, and what it really takes to create sustainable transformation for your clients and yourself. Through personal stories, including how a coaching investment he ignored taught him a critical lesson, Alex reveals the emotional and strategic layers behind building a high-impact coaching community.The conversation also turns deeply personal, as Alex opens up about his journey into fatherhood, the health sc...
2025-09-2621 minBehind the BoostBe Audacious: Community, Sales, and Standing Out with Alex Schlinsky Part 1In Part 1 of this two-part series, we sit down with Alex Schlinsky, founder of Prospecting On Demand, longtime agency leader, and unapologetically bold marketer. From watch-losing antics to poop emoji costumes at legal marketing events, Alex blends high-energy storytelling with practical strategies for standing out in saturated spaces. This episode kicks off with his personal philosophy on authenticity, confidence, and transparency in sales, and why he believes audacity (done right) is one of the most underused marketing tools in the industry.Beyond the humor, Alex unpacks how to spark conversations at conferences, how to use events to scale...
2025-09-2516 minBehind the BoostFrom Hustle to Legacy: A Conversation with Joshua Johnston Part 3In this third and final part of our interview with Joshua Johnston, the conversation turns toward legacy. Joshua opens up about the power of relationships in business, how small acts of generosity turn into lifelong connections, and why “relational equity” is the foundation behind his most successful ventures, including his growing conference series.He also shares what’s next for his consulting firm, Hydra, including plans for agency roll-ups and minority equity partnerships in the lead gen space. Alongside business talk, Joshua talks about personal transformation as he prepares to become a first-time father and discusses how that shift...
2025-09-2413 min
Content AmplifiedCan sales and marketing finally align?In this episode we interview David Malmborg, VP of Marketing and Sales at Boostability, where he oversees a hyper-scalable SEO offering for small businesses. What you'll learn in this episode:Concrete meeting cadences: weekly team sessions and tight one-on-ones that keep decisions crisp and accountable. A shared vocabulary for the funnel: clear, company-wide definitions for lead, MQL, SQL, and deal stages. “Revenue requirements” modeling: start from closed-won, work backward to meetings, deals, and per-source lead targets. Practical handoffs: how marketing returns closed-lost leads to nurture and when sales re-engages. Culture-aware communication: when Slack works, when live...
2025-09-2418 minBehind the BoostFrom Hustle to Legacy: A Conversation with Joshua Johnston Part 2In part 2 of our interview with entrepreneur and agency consultant Joshua Johnston, he shares more of his journey, from selling a multi-million dollar e-commerce agency to building a consulting firm focused on helping others achieve the same success. While Part 1 covered the origin story, this episode digs into what happens next: scaling new ventures, building trust in a saturated market, and learning how to play the long game in business.Joshua opens up about the early challenges of consulting, why lead generation is more about consistency than tactics, and how he’s helped agencies grow from scrappy startups to...
2025-09-2316 minBehind the BoostFrom Hustle to Legacy: A Conversation with Joshua Johnston Part 1In this first episode of a three-part series, Joshua Johnston shares the unexpected journey that took him from personal training and bootcamp fitness to building and selling a multimillion-dollar eComm agency. He reflects on his upbringing in metro Detroit, early lessons in small business from his dad, and the turning point when a friend introduced him to “internet money.” What started as a part-time social media side gig turned into a cross-country move and the launch of a life-changing career.Joshua opens up about his fitness background, the transition to operations and marketing, and why most early success is l...
2025-09-2214 minBehind the BoostSmarter Growth Through Systems and Strategy with Stefanie KimHost Nic Padilla speaks with Stefanie Kim, founder of ASA Marketing Solutions, about her powerful transition from corporate marketing veteran to systems-focused agency owner. With nearly three decades in the industry, Stefanie shares how losing her voice to spasmodic dysphonia forced her to reinvent her identity, embrace the backend of business operations, and build a scalable agency rooted in strategy, automation, and service.Stefanie unpacks how AI can supercharge marketing, but only when trained correctly, and why most businesses miss the mark by skipping strategy and personalization. She also dives into her virtual employee model for service providers...
2025-09-1920 minBehind the BoostBuilding Trust, Strategy, and a Strong Marketing Mindset with Raycheal Proctor Part 2(00:00:00) Silos, Empathy, and Shared Lunches
(00:06:40) AI Overload and the Innovation Gap
(00:09:22) SEO Culture and the Old-School Roots
(00:15:03) Music, Mission, and Marketing with Purpose
In the conclusion of this two-part conversation, host Nic Padilla and Raycheal Proctor dive into the deeper challenges, and opportunities, within the marketing world. Raycheal shares how cross-department collaboration can make or break a strategy, why empathy and curiosity matter in agency work, and how creativity remains a marketer’s best advantage, especially in the age of automation and AI.From account-based marketing to omnichannel campaigns, opens up about her go...
2025-09-1820 minBehind the BoostBuilding Trust, Strategy, and a Strong Marketing Mindset with Raycheal Proctor Part 1In this first part of a two-part episode, host Nic Padilla sits down with Raycheal Proctor, Marketing Director at Unlimited Mixed Marketing, to talk about her unconventional path into the world of digital marketing. From her roots in music composition to managing one of the final Blockbuster stores, Raycheal's journey into SEO and strategy is anything but traditional. Her early experiences shaped a creative, people-first mindset that continues to guide her work today.Raycheal shares how she stumbled into SEO by way of grassroots reputation management, her deep love of broadcast storytelling, and why marketing should never be...
2025-09-1816 minBehind the BoostWelcome to Behind the BoostGet a behind-the-scenes look at our podcast and the people who power it. Hear how we highlight the journeys of marketers, entrepreneurs, and agency leaders who share our mission of helping small businesses succeed online.
2025-09-1800 min
The Growth Wizards PodcastDavid Malmborg, VP of Marketing & Sales at BoostabilityEpisode SummaryWhat does it really take to build a go-to-market strategy that aligns marketing, sales, and customer success—especially in a complex B2B environment? In this episode of Growth Wizards, host Tanner Green sits down with David Malmborg, VP of Marketing and Sales at Boostability, to unpack how he approaches revenue planning, lead qualification, and operational alignment across departments. With a career that spans mental health tech, agency work in tourism, and now SEO for small businesses, David brings a systems-focused lens to GTM strategy that’s both methodical and refreshingly practical.David shares how...
2025-09-0822 min
Spaghetti on the WallWhy Most SEO Agencies Are Lying to You | Episode #272 with Nic PadillaJoin us on Spaghetti on the Wall as we welcome Nic Padilla, Director of Business Development at Boostability—a global leader in SEO for small businesses. Nic breaks down the myths around digital marketing, shares real-world success stories, and reveals how white-label SEO is changing the agency game. Learn more about his work at www.boostability.com.
2025-08-1127 min
Catalytic LeadershipWhy Most White Label SEO Fails, And What Actually WorksSend us a textIf you've ever sold SEO and regretted it, this episode is for you.I sat down with Nic Padilla, Business Development Director at Boostability, one of the top white label SEO providers in the world, to unpack why most white label SEO partnerships fall flat... and what actually drives long-term results.Nic has trained sales teams in 14 countries, helped agencies generate millions in recurring revenue, and leads a system that gets 86% of clients to page one in six months. We talk about more than SEO; we dig into the...
2025-07-2231 min
Leadership Beyond BordersThe Future of Search: The Impact of AI on User Behavior and SEOToday we are going to talk about the transformative impact of AI in search technology, a topic that has garnered significant attention it is at events like VivaTech. Just returning from VivaTech a couple weeks ago I can vouch for the fact that all eyes were on AI. AI tools such as ChatGPT and Perplexity continue to reshape user behavior and trust in traditional search platforms; we explore these shifts and their implications for businesses. In this episode will delve into the evolving landscape of SEO strategies, the challenges of factual accuracy, and the importance of...
2025-06-2451 min
Rocky Mountain Marketing- Digital Marketing for EntrepreneursHow to Build a Following Without Burning Out with Cameron OkamotoSign Up with Metricool today!https://metricool.com/katieWhat if everything you thought you knew about SEO was already outdated? Between AI-generated search, algorithm chaos, and rising content noise—staying visible online isn’t about doing more, it’s about doing it smarter.In this episode, I sit down with Cameron Okamoto from Boostability—a global SEO powerhouse supporting 30,000+ businesses—to unpack:The real impact AI is having on SEO today (and where it’s heading)Why backlinks are back—and why content alone won’t cut it anymoreHow to audit your ow...
2025-06-1025 min
The Digital Revolution Podcast - With Eli AdamsEvolution of Search Engines with Matt SantosSend us a textFree Ultimate SEO Guide https://fireusmarketing.com/the-ultimate-seo-guide/How did search engines evolve into the AI-driven powerhouses we use today?In this episode of The Digital Revolution Podcast, Eli is joined by Matt Santos sharing his extensive experience in digital marketing as he discusses the history, evolution, and future of search engines. Matt joins talks about major algorithm updates, the impact of mobile-first indexing, and the importance of user experience in SEO. They also explore how social platforms and AI are transforming the way people search for information.
2025-01-2855 min
CubeCast: The Entrepreneur’s PlaygroundOptimizing for Local Search - Local SEOThis episode discusses the importance of local SEO and provides actionable strategies for businesses to improve their visibility in local search results. Almost half of all Google searches are for local information1. So if you have a physical location or serve a local area, local SEO is essential.
Google Business Profile is the most important factor for local search rankings. Keep your business information consistent across all platforms, including your website, Google Business Profile, and online directories.
Online reviews are also crucial for local SEO. Encourage customers to leave reviews and respond to all reviews...
2024-11-1430 min
Content AmplifiedHow Do You Cut Through The Content Noise?In this episode, we interview Michael Jensen, Director of Marketing at Boostability, a company specializing in SEO for small businesses. Mike shares insights from his extensive career in content and marketing and his work on viral campaigns like “Will It Blend?” at Blendtec. He provides practical strategies for standing out in today’s overwhelming digital content landscape.What you’ll learn in this episode:•Key elements to crafting memorable and impactful marketing content•Lessons from successful campaigns, including the “Will It Blend?” phenomenon•Tips on setting effective goals and metrics for co...
2024-11-1220 min
Between2BsBest2SMB SPECIAL EDITION: Episode 3It’s only been 1 week since our Best2SMB Conference in Chicago, and it’s time to get in the middle of it with Best2SMB Award Winners, Nominees and Keynote Speakers!
Join Dave Walker, B2SMBI Co-Founder, and Maciek “Magic” Szczesniak, B2SMBI CGSO, as they interview the stars of our Fall event.
There was more than just a celebration of our 2024 Best2SMB Winners in Chicago: our jam-packed agenda focused on Small Business Customers, and what it takes to win their business. We continued the theme of our recent Leaders’ Forum in Sonoma, “The New Sell” to SMBs, but with a spe...
2024-10-201h 06
The Midnight Founders PodcastMatt Lloyd - Founder of Stagebase. Risks and Rewards of Startups. Should You Go After Investments?Matt Lloyd, a dynamic individual who wears many hats – Founder, CEO, and Weekend Golfer. With over a decade of experience, Matt has played a pivotal role in the growth of renowned companies like Adobe, Boostability, and Orange Soda, showcasing his prowess as a sales and operational leader.
Driven by a passion for problem-solving, relationship-building, and creating lasting solutions, Matt embodies a CEO who is both people and product-focused. His commitment to customer-focused design and continuous improvement of the customer and employee experience defines his approach. As the CEO of Stagebase, Matt aims to decrease friction for teams, fo...
2024-03-0734 min
Infectious Disease PuscastInfectious Disease PuscastOn episode #43 of the Infectious Disease Puscast, Sara reviews the infectious disease literature for the weeks of 11/22 – 12/06/23. Host: Sara Dong Subscribe (free): Apple Podcasts, RSS, email Become a patron of Puscast! Links for this episode Treatment for first cytomegalovirus infection post-hematopoietic cell transplant (CID) Mortality among children aged
2023-12-1524 min
Conquer Local Podcast627: Driving Business Growth through Effective SEO Strategies | Nic PadillaAre you eager to elevate your online presence and achieve real success through search engine optimization?Tune in to learn from Nic Padilla, Director of Business Development at Boostability and a seasoned SEO expert with over a decade of experience in the industry.Since 2009, Nic has been at the forefront of the SEO world, selling thousands of accounts and training teams in 14 countries. His vast knowledge and expertise in the field have helped countless businesses achieve their goals through effective SEO strategies. With a passion for helping clients succeed, Nic has become a go-to resource...
2023-07-2629 min
Marketing School - Digital Marketing and Online Marketing TipsShould Your Agency White Label Its Work? #2203In episode #2203, Neil and Eric discuss whether your agency should white label its work. There are plenty of benefits to white labeling your work, especially when you’re starting out. There are also a handful of great companies that make it easier than ever to start the process. Tune in to find out whether white labeling is right for you! TIME-STAMPED SHOW NOTES: [00:20] Today’s topic: Should Your Agency White Label Its Work? [00:25] A quick overview of white labeling and how it works. [00:37] The benefits of white labeling, especially when you’re starting out. [01:01] How white labeli...
2022-08-3005 minLeadership Beyond BordersHow to get your business found on Google!When people search online for products or services, if your website is not visible on the first page of the relevant keyword searches, you might not get traffic from the search engines. Google, the most widely used search engine, and other search engines provide the most significant area of opportunity for inbound marketers. According to SearchEngineWatch.com, websites on top grab 36.4% of the traffic missed by lower-ranked websites. If you don't rank highly in search results, you probably won't attract qualified leads and traffic to your site. And when your site doesn't get any traffic, you may also be missing...
2022-05-1053 min
BOOSTABILITY PODCASTUNCONVENTIONAL INTRODUCTIONYour ability to deliver presentations, create conversations and express yourself in dynamic and unpredictable ways catches the attention of your audience and even creates a sense of acceptance.
If anytime you get a 'Good morning', your response always turns out as 'Good morning', (so sharp) or you respond to 'How are you' as 'Fine' (most times), trust me that is considered BORING.
How about you spice things up by responding to 'Good morning' by saying 'A beautiful morning to you, I trust you are doing very well?'
Here is a secret, that response will captivate the attention of the...
2021-07-1727 minBOOSTABILITY PODCASTYOU ARE NOT YOUR BEHAVIORARE YOU YOUR BEHAVIOR?
This is a question that needs attention especially for those who are working on being a better version of themselves.
In today's episode of the BOOSTABILITY PODCAST,
Mary share reasons using the behavior window analysis.
Click here to listen and do well to drop a feedback.
2021-03-2739 minBOOSTABILITY PODCASTIntroduction to BOOSTABILITY PODCASTYou are welcome to BOOSTABILITY PODCAST. I'll be sharing with you the objectives of this podcast and what you stand to gain from it.
2020-12-0500 min
Something to Funnel With Ben CaplanStefan Grant InterviewIn Today's episode, I interview Stefan Grant. Stefan is a Partner Growth Manager from Boostability and has helped thousands of Clients get to the first page of Google. We discuss basic SEO strategies any business owner can use to get their website ranked higher.
🎙Something To Funnel – SomethingToFunnel.com
💻The Serenity Now Starter Kit - https://buff.ly/2LJfd6Q
✅One Funnel Away Challenge - https://buff.ly/2SL4Nru
✅Free Trial of Active Campaign - https://www.activecampaign.com/?_r=X7ZCWBES
💻 Free Guide to learn how to get more visito...
2020-06-0129 min
Conquer Local Podcast254: 4 Keys to Retention, with Matt TennisonRegardless of what your sales strategy is, you need to have some type of post-sales retention strategy. Tune in to learn the 4 Keys to Retention.
Matt Tennison, VP of Business Development and Partners with Boostability, joins George this week to discuss retention. Matt gave such an insightful presentation at Conquer Local that we had to have him on the podcast to share it with our listeners. He walks us through the four keys to retention; Product Knowledge, Post Sales Engagement, Sales Training, and Product Sales Support. Matt and George dig deep into each key to retention, and provide examples and...
2019-08-1424 min
AMPlifyHow to Gamify Your Employee Advocacy Program the Right WayOver the last four years, Boostability has developed and refined an employee advocacy program that has transformed their culture and business. In this session from the 2018 AMPlify conference, Kelly Shelton VP of Marketing with Boostability will share his findings, mistakes, and successes on how to engage, motivate and reward genuine employee advocacy. He will walk you through the setup, infrastructure, point system, management and strategy around a successful employee advocacy program.
What You’ll Learn:
· How to set up the proper infrastructure to gamify your employee advocacy program
· How to fuel cons...
2018-11-2230 minAMPlifyWhy You Need to Gamify Employee EngagementStarting an employee advocacy program is one thing. Keeping your employees engaged and sharing is another. On this episode of AMPlify, host Glenn Guadet chats with Kelly Shelton, Vice President of Marketing at Boostability. For Kelly and the Boostability team, employee advocacy was a no brainer but that doesn’t mean it came easily. They have put a lot of hard work and time into delivering valuable content and guidance to their employees that not only raises awareness of the brand but also gives something back to the employees. In his interview, Kelly shares the Boostability secrets to converting yo...
2017-11-2722 min