Shows
Wellness Marketing 101Episode 45: How Small World Seafood Built a Hyper-Local, Community-Driven Food Business with Robert AmarIn this episode of Wellness Marketing 101, I sit down with Robert Amar, founder and owner of Small World Seafood, to talk about food, community, and what it really means to build a relationship-driven business.
Robert shares his journey from fine dining and restaurant consulting to creating one of Philadelphia’s most beloved seafood businesses—born organically during the early days of COVID. What started as helping neighbors access fresh fish quickly turned into a hyper-local, trust-based model serving thousands of customers weekly.
This conversation is a masterclass in community marketing, authenticity, and wellness throu...
2026-02-0536 minWellness Marketing 101Episode 44: From the Jiu-Jitsu Mat to Shark Tank: How Maya Nazareth Built Alchemize FightwearIn this episode of Wellness Marketing 101, I sit down with Maya Nazareth, founder of Alchemize Fightwear, Shark Tank deal recipient, and Forbes 30 Under 30 honoree. Maya shares how she turned a personal pain point in Brazilian Jiu-Jitsu into a global women’s fightwear brand starting with one rash guard and growing through persistence, learning, and resilience.
This conversation dives deep into entrepreneurship, product-market fit, failure, Shark Tank preparation, and what it truly takes to build a brand from scratch at a young age.
What We Cover
How Maya discovered Jiu-Jitsu and why it changed her li...
2026-01-2926 minWellness Marketing 101Episode 43: How Mompreneurs Can Build Flexible Wellness Businesses Without Burnout with Guest Jess KotelesIn this episode, I sit down with Jess Koteles, a mom of two and Arbonne business owner, to talk about entrepreneurship, flexibility, mindset, and what it really takes to build a business while raising a family. From redefining “busy” to prioritizing self-care and releasing control over others, this conversation is packed with honest insights for moms building businesses on their own terms.
What We Cover
Jess’s journey from lab technician to wellness entrepreneur
What Arbonne is and why its mission aligned with her values
Why “busy” doesn’t mean productive
How to build a bus...
2026-01-2236 minWellness Marketing 101Episode 42: Why Slowing Down Didn’t Break My Business as a Mom EntrepreneurIn this solo episode, I’m sharing something more personal than I usually do. Over the last month and a half of 2025, life forced me to slow down in a way I didn’t plan for or expect.
As a mom, entrepreneur, and professor, I’m used to juggling a lot, but this season reminded me that sometimes the only option is to surrender. In this episode, I talk honestly about what it looked like to step back from my business, why my podcast and content continued despite my absence, and what this experience taught me abou...
2026-01-1517 minWellness Marketing 101Episode 41: How Small Businesses Can Use Pinterest, SEO, and AI to Get Found Online With SEO & Pinterest Expert Julia ReneeIn this episode of Wellness Marketing 101, I sit down with Julia Bocchese, an SEO and Pinterest expert, to break down how small businesses can get discovered online without relying solely on Instagram.
We talk about why Pinterest is an underutilized search engine, how keyword strategy impacts both Pinterest and Google rankings, and what business owners should know about SEO in an AI-driven world. Julia also shares practical advice for solopreneurs and mompreneurs who are balancing content creation, client work, and family life.
If you’re creating content but struggling to turn visi...
2026-01-0834 minWellness Marketing 101Episode 40: A Fighter’s Mindset: How UFC Athlete Bassil “The Habibi” Hafez Built Discipline, Resilience, and Purpose Through Pain and ChallengesIn one of the most powerful episodes of Wellness Marketing 101, I sit down with UFC fighter and Brazilian jiu-jitsu black belt Bassil “The Habibi” Hafez to explore the realities behind a life built on grit, trauma, discipline, and second chances.
Bassil’s journey is far more than a highlight reel. It’s a story of extreme weight cuts, last-minute UFC opportunities, devastating injuries, personal loss, and the mental battles that happen long before an athlete ever steps into the octagon.
Whether you’re an entrepreneur, a wellness practitioner, or someone rebuilding your life, this episode offers a r...
2026-01-011h 14Wellness Marketing 101Episode 39: Parenting and Entrepreneurship: How to Run a Business with Grace and AdaptabilityIn this solo episode of Wellness Marketing 101, I share a behind-the-scenes look at the juggling act of being a mom, entrepreneur, and professor during a particularly chaotic week. From last-minute schedule changes to the challenge of working with kids at home, this episode is a candid reminder that success isn’t about perfection, it’s about adaptability, asking for help, and giving yourself grace.
Whether you’re a parent, a business owner, or simply navigating a busy season, this episode will encourage you to pause, breathe, and trust the process.
What You’ll Learn in...
2025-12-2309 minWellness Marketing 101Episode 38: Why You Must Set Your Own Limits (and Not Let Others Decide for You)In this solo episode of Wellness Marketing 101, I share important life and business lessons inspired by a simple event: watching my kids and their friends take swim tests at the community pool. What started as a summer memory turned into a reminder that other people’s opinions, judgments, and imposed limits don’t define what we’re capable of.
I also reflect on my own experiences as a young basketball player, a first-generation entrepreneur, and a mom building a business while raising a family. This episode is a heartfelt call to trust yourself, find the right mentors, and ke...
2025-12-1817 minWellness Marketing 101Episode 37: The Power of Storytelling in Leadership: How Andrés Oliveros Helps Teams Communicate with Clarity and PurposeIn this episode of Wellness Marketing 101, I sit down with Andrés Oliveros, co-founder of Astrolab, a professional development training firm that helps leaders and teams become more clear, memorable, and inspiring through the power of storytelling.
Originally from Mexico and now based in Philadelphia, Andrés shares his journey from corporate lawyer to behavioral science expert and storytelling strategist. He opens up about the challenges and opportunities of growing a business in a new country, why communication is much more complex than most leaders realize, and how storytelling can bridge organizational gaps, rom the C-s...
2025-12-1136 minWellness Marketing 101Episode 36: How Inclusive Product Design Drives Innovation with Grace AmbrozeIn this episode of Wellness Marketing 101, host I welcome back Grace Ambroze (first featured in Episode 25) for a deeper dive into accessibility, this time focusing on physical product design. Grace shares powerful insights from her work with Lululemon and the Canadian Paralympic Team during the 2024 Paris Olympics, where inclusive innovation shaped everything from uniforms to user experience.
Together, we explore how thoughtful design choices not only empower people with disabilities but also create better, more user-friendly products for everyone.
You will find out:
How Lululemon co-created adaptive apparel with Paralympic athletes — from hig...
2025-12-0431 minWellness Marketing 101Episode 35: From Teacher to Jiu-Jitsu Entrepreneur: How Renee Plyler Built a Thriving Family Business with PurposeIn this inspiring episode of Wellness Marketing 101, I sit down with Renee Plyler, co-owner of Elevated Studios, a jiu-jitsu school in Wilmington, Delaware that she runs with her husband. Renee’s journey is a powerful reminder that entrepreneurship often starts with passion, pivots, and a willingness to grow beyond your comfort zone.
Once an elementary school teacher with no athletic background, Renee never imagined herself owning a martial arts studio. But driven by her husband’s vision, her own creativity, and a desire for more freedom, she transitioned from education to entrepreneurship, building a thriving family business alon...
2025-11-2532 minWellness Marketing 101Episode 34: Back to the Basics: Building Intentional Brands with Creative Director Natalie ContreraIn this episode of Wellness Marketing 101, I sit down with Natalie Contrera, Creative Director and co-founder of Mango Marketing Co., to talk about the power of intention, storytelling, and community in branding.
Natalie shares her journey from commercial makeup artist to leading a creative team that helps women-owned businesses grow authentically.
We dive into:
Why going back to the basics is the key to strong brand storytelling
How to uncover your true brand story (even if you think you already know it)
Balancing creativity and deadlines without sacrificing quality
Why SEO is s...
2025-11-2029 minWellness Marketing 101Episode 33: Knowing Your Ideal Customer with Alison Wehr: From Demographics to Deep InsightsIn this episode of Wellness Marketing 101, I sit down with Alison Wehr, an analytics specialist with experience at QVC and Aramark, to talk about one of the most important parts of building a successful business: knowing your ideal customer.
Alison shares how companies like QVC built loyalty by focusing on women over 50, why your customer persona should go beyond basic demographics, and how even small businesses can use simple data and conversations to understand their audience better.
You’ll also learn:
Why revisiting your customer persona regularly is crucial
The diff...
2025-11-1335 minWellness Marketing 101Episode 32: Strategic Business Communication and AI for Business with Terence MilsteadIn this episode, I sit down with Terence Milstead, Head of User Experience Research @ CODE PA and Lecturer at the Wharton School. Terence is an expert in strategic communication and user experience. Together, we explore how entrepreneurs can improve their communication strategy, use AI responsibly, and build authentic professional connections.
Terence shares insights from his work improving government websites in Pennsylvania and training teams to use generative AI to enhance their creative voice. I reflect on my own experiences in teaching and business, highlighting the balance between using AI tools and maintaining strong critical thinking s...
2025-11-0639 minWellness Marketing 101Episode 31: Behavioral Science for Entrepreneurs: Boost Website & App UX with Kathryn AmbrozeIn this episode of Wellness Marketing 101, I talk with Kathryn Ambroze, a behavioral scientist and VP, UX Research Lead - Trust and Security at JPMorgan Chase, about how understanding human behavior can improve customer experiences for your business.
Kathryn explains the difference between behavioral science and user research and shares practical tips for entrepreneurs to optimize websites, apps, and services without breaking the bank. Learn how to identify friction points, use analytics effectively, and “dogfood” your own products to spot pain points from a customer perspective.
What You’ll Learn in This Episode:
...
2025-10-3030 minWellness Marketing 101Episode 30: Following Your Own Path, Entrepreneurship, Marketing Strategies, and Mindset: Insights from Michael GolkowIn this episode, I sit down with one of my students, Michael Golkow, to explore his journey as an entrepreneur and creator. Michael shares the pivotal moments that shaped his career, the lessons he’s learned from both successes and challenges, and the marketing strategies that have helped him grow.
We discuss:
Building a business with resilience and adaptability
Practical marketing and growth strategies that work
The role of mindset in achieving long-term success
Emerging industry trends and future opportunities
Actionable advice you can start using today
Why we should follow our own...
2025-10-2336 minWellness Marketing 101Episode 29: Fighting Fake Reviews, SEO Myths & Future-Proof Marketing with Shane BarkerIn this episode of Wellness Marketing 101, I sit down with Shane Barker, a digital marketing strategist and founder of TraceFuse, a platform dedicated to helping brands detect and remove fake and harmful Amazon reviews.
Shane brings over two decades of experience working with e-commerce businesses, influencers, and Fortune 500 companies, and shares practical insights every entrepreneur selling online needs to hear.
Together, we discuss how fake reviews damage visibility, revenue, and customer trust and what you can do to fight back. Shane also shares his perspective on the real future of SEO in the age of...
2025-10-1636 minWellness Marketing 101Episode 28: From Pharmacy to Functional Medicine: Grit, Growth, Prevention & the Benefits of Homeschooling with Adrian AccayAdrian’s journey is all about grit, resilience, and the courage to change course. Growing up in an immigrant family in Philadelphia taught him the value of hard work and delayed gratification—skills that carried him through a career in the pharmaceutical industry. But after a personal health scare, he walked away from his pharmaceutical business and straight into functional medicine. His mission is to help people prevent illness instead of reacting to it. We also explore the immense benefits of homeschooling—from fostering curiosity and independence to creating a lifestyle for you and your kids that supports both physica...
2025-10-091h 01Wellness Marketing 101Episode 27: From Competitive Swimming to Entrepreneurship: Lessons in Mindset and MentorshipIn this solo episode, I share a personal story from my early college days that shaped the way I think about growth, mentorship, and resilience in business.
I wasn’t a competitive swimmer when I moved from Bulgaria to attend Saint Peter’s University, but somehow, I ended up on the Division 1 swim team. What followed was a four-year journey of learning, failing, overtraining, adjusting, and ultimately finding my stride.
The lessons I learned in the pool apply to entrepreneurship more than I ever expected. From self-sabotage to breakthroughs, this episode is a r...
2025-10-0228 minWellness Marketing 101Episode 26: From Communist Poland to Capturing Yoga’s Beauty — An Inspiring Conversation with Yoga Photographer Wanda Bogata PlucinskaWhen you look at a stunning yoga photo, you might think it’s all about the pose. But in this conversation with photographer Wanda, we learn it’s about so much more — the journey, the story, and the emotion behind the shot.
Wanda’s path started far from the yoga studio. Growing up in communist Poland, she and her family escaped to Austria and eventually immigrated to the United States with the sponsorship of the Catholic Church. Starting with no English, no connections, and no safety net, she rebuilt her life and eventually discovered two passions...
2025-09-2533 minWellness Marketing 101Episode 25: Designing for Everyone: Accessibility, Inclusion, and Why It’s Smart Business with Grace AmbrozeWhat if you’re unintentionally excluding potential customers, just because of your store layout or how your website is designed or your social media posts aren’t considering people with disabilities?
In this episode of Wellness Marketing 101, I’m joined by Grace Ambroze, a certified occupational therapist and accessibility specialist, who shares how accessibility goes far beyond ramps and elevators. Grace walks us through how small changes—from social media alt text to the way a store entrance is designed—can create a more inclusive world and a more profitable business.
We discuss:
2025-09-1836 minWellness Marketing 101Episode 24: From CPA to Empowerment Coach: Building a Business with Heart and StrategyEpisode 24: From CPA to Empowerment Coach: Building a Business with Heart and Strategy
In this episode of Wellness Marketing 101, I reconnect with my longtime yoga friend, Francesca Zampaglione, a former CPA who made a bold pivot from the accounting world into entrepreneurship. From crunching numbers at Deloitte and the CPA Association to launching Dressed Smart and becoming a professional speaker and empowerment coach, Francesca shares her incredible journey of reinvention.
We dive into:
How immigrant roots and childhood experiences shaped her love for accounting
Why she founded Dressed Sma...
2025-09-1135 minWellness Marketing 101Episode 23: Leave Your Ego at the Door: Lessons from Jiu-Jitsu, Yoga & BusinessIn this solo episode, I share honest reflections on how ego can get in the way of growth—whether in jiu-jitsu, yoga, or business. Drawing from personal stories as a martial artist, mom of three, entrepreneur, and marketing professor, I explore how letting go of pride and embracing feedback can open the door to real progress. This is a vulnerable, practical reminder to slow down, listen to your body, and stay open to learning from anyone—students, peers, or mentors.
In this episode, you’ll hear:
How my ego led to two avoidable jiu-jitsu injuries
A humbli...
2025-09-0422 minWellness Marketing 101Episode 22: From Syria to South Florida – Building a Purpose-Driven Jiu-Jitsu School with Basel SyrawanIn this inspiring episode, I sit down with Basel Syrawan, a Gracie University–certified instructor and founder of Gracie Jiu-Jitsu Boca Raton, to talk about his journey from Damascus to Philadelphia to South Florida, both as an immigrant and an entrepreneur.
Basel shares how losing his father to deportation at a young age forced him into adulthood early, shaped his mindset, and instilled the work ethic that now powers his business. We talk about how his love for jiu-jitsu became more than a passion—it became a tool for empowerment and healing, especially for children.
2025-08-2854 minWellness Marketing 101Episode 21: The Right Way to Do Influencer Marketing: Strategy, SEO & Legal Tips with Rachel VandernickIn this episode of Wellness Marketing 101, I sit down with digital marketing consultant and influencer strategist Rachel Vandernick whose resume includes top brands in beauty, travel, and beverage. From political communication to running her own business, Rachel shares the real behind-the-scenes of growing brand visibility through thoughtful influencer partnerships and performance-driven content.
We talk about:
Rachel’s winding path from agency life to entrepreneurship
How she found her niche in the “look good, feel good, have fun” industry
What most brands get wrong about influencer partnerships
Why influencer marketing and SEO should work tog...
2025-08-2134 minWellness Marketing 101Episode 20: From Philly Blogger to Nano Influencer: Content Creation and Community Building with Camille MolaIn this episode, I sit down with Philly-based lifestyle content creator and social media professional Camille Mola. Camille shares her journey from blogging in the early days of social media to becoming a trusted voice in the Philadelphia lifestyle and food scene.
We dive into:
How Camille turned her passion for writing into a personal brand
The power of networking and putting yourself out there (yes, even if you’re nervous!)
Building authentic relationships with local businesses as an influencer
Behind the scenes of her viral “Cheese Roll Day” event
How she balances a f...
2025-08-1428 minWellness Marketing 101Episode 19: Boundaries, Burnout, and Being You: Marketing Lessons from Sarah DeGeorgeIn this episode, I sit down with digital marketing specialist and entrepreneur Sarah DeGeorge, who shares her candid journey from burnout to boundaries and why authenticity is the secret sauce in small business marketing.
We discuss:
Why knowing yourself is the foundation for good marketing
The hidden marketing power in your personality and story (yes, this includes YOU!)
How Sarah helps clients uncover their unique selling proposition (USP)
The importance of starting with a strategy audit (and why skipping it is a huge mistake)
Red flags she looks for when choosing clients and how she e...
2025-08-0734 minWellness Marketing 101Episode 18: Growing Your Business: Lessons from Kevin McCarthy of Legacy WardrobesIn this episode of Wellness Marketing 101, I sit down with Kevin McCarthy, a former carpenter turned business owner, who shares his journey from side gigs to running Legacy Wardrobes, a full-fledged family-run custom storage solutions company.
We dive into:
Kevin’s transition from tradesman to entrepreneur—and how that shift changed his mindset
The mission behind Legacy Wardrobes: solving real-life problems in row homes through custom closet and pantry builds
Working with family: the joys and growing pains of turning a business into a shared legacy
Why Kevin sees jiu jitsu as essent...
2025-07-3127 minWellness Marketing 101Episode 17: Clarity, Confidence & Clients: How Caitlin Durning Grew a Values-Aligned BusinessIn this episode of Wellness Marketing 101, I sit down with social media marketing expert and entrepreneur Caitlin Durning. Caitlin shares her journey of building her own successful agency, Meraki Media Management. She talks candidly about the challenges of starting a business young, the importance of choosing the right clients, and why clarity in your offers is crucial for growth.
Together, we dive into:
How Caitlin’s early win with a viral nonprofit campaign sparked her entrepreneurial journey
Why marketing should not be an afterthought for business owners
The value of not taking on every client—...
2025-07-2433 minWellness Marketing 101Episode 16: Healing from the Core: Juliette Gamble on Nervous System Regulation, Somatic Tools & Empowering the Next GenerationIn this inspiring episode,I sit down with Juliette Gamble—an educator, counselor, vibrational healing practitioner, and founder of Heal from the Core. Juliette shares her journey from an Ivy League graduate on an unconventional path to someone who found healing and purpose through breathwork, TRE (Tension and Trauma Releasing Exercises), and Kriya Yoga.
What We Talk About:
Healing chronic illness and trauma through somatic tools
How losing a child led Juliette to a deeper spiritual awakening
Bikram yoga as a gateway to presence and transformation
Breaking free from societal scripts (and standardized tests!)
How...
2025-07-1758 minWellness Marketing 101Episode 15: Coaching, Chaos & Creating Legacy with Jordan HobertIn this episode, I sit down with Jordan Hobert — coach, consultant, and founder of It’s All Connected Coaching and Consulting. Jordan shares his unique career path from working with the Philadelphia 76ers to launching his own coaching business. He talks about how the pandemic disrupted his trajectory, inspired a pivot into real estate, and ultimately led him to discover his passion for mentorship and youth coaching.
Together, we discuss:
Jordan’s transition from corporate life to entrepreneurship during the pandemic
How to find opportunity in chaos
The overlap between sports, leadership, entrepreneurship, and human d...
2025-07-1036 minWellness Marketing 101Episode 14: Self-Care, Scoliosis & the Power of the Hot Room with Chalise SaundersIn this episode of Wellness Marketing 101, I’m joined by Chalise Saunders— a Bikram yoga teacher, wellness advocate, and an amazing individual altogether. Chalise shares her incredible journey of starting yoga at age 12 to manage scoliosis, and how it ultimately became her path to physical, mental, and emotional healing.
We talk about:
How yoga helped her overcome chronic pain and manage mental health
What makes Bikram yoga uniquely transformative
Her approach to teaching more “advanced” yoga postures in an accessible way
The role of nutrition, discipline, and self-care in a sustainable wellness lifestyle
Why coachabil...
2025-07-0335 min
The StrataEpisode 12.12 - Stronger Than Blood - Part 12Support this podcast and hear episodes a week early, ad-free at patreon.com/beyondthedark
The complete subscription-only series The Strata: Luna is also available now on Patreon.
Content Warning: Blood, Gratuitous Violence, Gun SFX, Death
Created by Mark R. Healy
Cast:
Jason Churray
Rhiannon Moushall - www.rhiannonmoushall.com
Alyssa Marteja
Michelle Mosley
Wyatt Henry
Paul Warren - paulwarren.carrd.co
Chloë Elmore - www.c...
2025-07-0131 minWellness Marketing 101Episode 13: From Neuroscience to Consumer Behavior with Michelle NiedzelaIn this episode, I sit down with Michelle Niedzela, a neuroscientist turned consumer behavior researcher and founder of Nerdoscientist. With over a decade of experience bridging neuroscience, psychology, and marketing, Michelle shares her fascinating journey from academia to industry and eventually entrepreneurship.
What You'll Learn:
Michelle’s path from a double PhD program to launching her own consulting business
Why she moved from clinical psychology to neuroscience, and later into the world of product development
The role of behavioral science in shaping how consumers experience products
How internal (biological) and external (environmental) fact...
2025-06-2631 minWellness Marketing 101Episode 12 Building a brand-aligned team: the importance of training your employees about your brand values as you scale your businessIn this episode, I tackle an often overlooked but crucial topic: the difference between internal and external branding—and why both are essential for solopreneurs and growing teams alike.
What You’ll Learn:
What internal branding actually means and how it influences the customer experience
Why training employees in brand values prevents future crises
How to build a consistent brand reputation from the inside out
Real-world brand backlash examples (like United Airlines) and what small businesses can learn from them
How solopreneurs can prepare now to scale with integrity and brand alignment
Ke...
2025-06-1909 minThe StrataEpisode 12.11 - Stronger Than Blood - Part 11Support this podcast and hear episodes a week early, ad-free at patreon.com/beyondthedark
The complete subscription-only series The Strata: Luna is also available now on Patreon.
Content Warning: Blood, Gratuitous Violence, Gun SFX, Death
Created by Mark R. Healy
Cast:
Jason Churray
Rhiannon Moushall - www.rhiannonmoushall.com
Alyssa Marteja
Michelle Mosley
Wyatt Henry
Paul Warren - paulwarren.carrd.co
Chloë Elmore - www.c...
2025-06-1729 minWellness Marketing 101Episode 11: Why Luck Does Matter in Business—and How to Invite More of ItThis episode explores something most business podcasts won’t talk about: the role of luck in entrepreneurship. From securing scholarships to getting into college to chance encounters that shaped my academic and professional careers—I reflect on how “small wins of luck” have opened doors for me (while shutting ones that probably weren’t right), and how you can position yourself to receive more of them.
What You’ll Learn:
Why luck and hard work both play a role in entrepreneurial success
How a simple error in a college admissions office nearly changed Boryana’s life path
The...
2025-06-1209 minWellness Marketing 101Episode 10 How to manage your expectations as an entrepreneur to feel truly accomplishedRunning a business, parenting, and possibly holding down a full-time job? You’re not alone—I am right there with you! This episode will help you better navigate the overwhelm and avoid burnout.
What You’ll Learn:
Why unrealistic expectations lead to disappointment and burnout
How to be honest about your time and energy as a solopreneur
The importance of factoring in self-care and flexibility into your schedule
How yoga, rest, and self-compassion support business productivity for me
Practical examples from my day-to-day balancing act as a business owner, professor, and parent\
Key T...
2025-06-0507 minWellness Marketing 101Episode 9 Why Staying True to Your Expertise Attracts the Right ClientsWhat You’ll Learn:
Why being a Jack-of-all-trades hurts your brand and confuses your ideal customer
The importance of focusing on your area of expertise in marketing
Real-world business analogies from GoPro, Garmin, and energy drink brands
A personal story from my days as a college swimmer—and what it taught me about business focus
How targeting too broadly leads to wasted time, effort, and content marketing burnout
Key Takeaways:
Confusion is your biggest enemy. If your ideal customer isn’t sure what you do or who you serve, they won’t buy.
It’s better to start s...
2025-05-2912 minWellness Marketing 101Episode 8 What is Social Identity Marketing (And How to Use It for Your Wellness Brand)In this episode of Wellness Marketing 101, I break down social identity theory and how small health and wellness businesses can use it to build stronger, deeper connections with their ideal customers. Drawing from my academic background and real-world entrepreneurial experience, I explains how identities—like being a mom, an athlete, or an immigrant—influence buying behavior, and how businesses can align their messaging to resonate authentically with their ideal customers.
What You’ll Learn:
What social identity theory is and why it matters in marketing
How people form multiple identities throughout life
How to uncover...
2025-05-2213 minThe StrataEpisode 12.9 - Stronger Than Blood - Part 9Support this podcast and hear episodes a week early, ad-free at patreon.com/beyondthedark
The complete subscription-only series The Strata: Luna is also available now on Patreon.
Content Warning: Blood, Gratuitous Violence, Gun SFX, Death
Created by Mark R. Healy
Cast:
Jason Churray
Rhiannon Moushall - www.rhiannonmoushall.com
Alyssa Marteja
Michelle Mosley
Wyatt Henry
Paul Warren - paulwarren.carrd.co
Chloë Elmore - www.c...
2025-05-2029 minWellness Marketing 101Episode 7 How to Use Storytelling to Attract Your Ideal Wellness ClientsIn this episode of Wellness Marketing 101, I dive into one of the most powerful tools in small business marketing: storytelling. Discover how your own authentic stories can help your health and wellness business connect deeply with customers, stand out from the crowd, and build lasting loyalty that will turn into your customers into brand advocates.
Drawing from my personal experiences—from growing up in Bulgaria to supporting small local businesses in the U.S.—I explain why storytelling isn't just good marketing; it's human psychology in action. I also share actionable tips for crafting your brand's story to m...
2025-05-1516 minWellness Marketing 101Episode 6 Why Self-Care is a Business Strategy for Wellness EntrepreneursIn this episode, I describe my personal journey with self-care, stress, and the practices that helped her navigate challenging transitions—from immigrating to the U.S., surviving the rigors of a PhD, to motherhood and entrepreneurship. I share how physical activity, particularly swimming and hot yoga, became my anchors and mental health support system. This episode is a must-listen for wellness business owners who often put others first and need a reminder to refill their own cup.
What You’ll Learn
Why self-care is essential for entrepreneurs and busy moms
How Boriana transitioned from a cas...
2025-05-1116 minWellness Marketing 101Episode 5 Three Marketing Must-Haves to Launch Your Wellness BusinessIn this episode of Wellness Marketing 101, I break down the three essential building blocks every small business owner must have when starting out: a clear value proposition, a deep understanding of your ideal customer, and a strong support system. These foundational elements will not only guide your marketing efforts but also help you grow your wellness business authentically and sustainably.
Key Takeaways:
Your "why" matters – share your story to build authentic customer connections.
Don’t stop at demographics – create detailed customer personas that include motivations and frustrations.
Referrals and customer service are powerful tools for small busine...
2025-05-1109 minWellness Marketing 101Episode 4 How to Balance Motherhood, Business, and a Full-Time JobAre you juggling motherhood, a demanding full-time job, and the hustle of building your wellness business? In this practical episode, I share my personal routines and time management tips that keep me grounded, productive, and focused. Learn how waking up early, leveraging downtime, asking for help, and practicing self-care can dramatically improve your balance and mental clarity.
Key Takeaways:
Wake Up Early: Gain a head start to handle family and business needs with less stress.
Maximize Downtime: Use travel time (when not driving) or passive moments to catch up on tasks.
Plan Ahead: From meal prepping...
2025-05-1111 minWellness Marketing 101Episode 3 How Persistence Pays Off in Building Your Wellness BusinessWhether you're juggling a full-time job, parenting, or feeling stuck on the content treadmill, this episode will remind you that staying consistent—even when you don’t see results right away—is key to building a sustainable business.
What You'll Learn:
Why persistence is non-negotiable for entrepreneurs
A behind-the-scenes story of how I overcame years of rejection from academic journals when trying to publish academic work
How to reframe setbacks as stepping stones
Real talk on balancing business, family, and self-doubt
Motivation to keep showing up—even when no one seems to notice
Key Takeaways:
Entr...
2025-05-1111 minWellness Marketing 101Episode 2 Why I Started This Podcast for Wellness EntrepreneursIn this episode of Wellness Marketing 101, I dive into the why behind launching my business and this podcast. I share my mission to support purpose-driven health and wellness entrepreneurs and explain why marketing should empower—not manipulate—your audience. Discover how value-driven strategies can set your brand apart in a saturated market, and why understanding your “why” and your ideal customer is the foundation of your business.
What You’ll Learn:
Why I started Black Sea Advanced Marketing Solutions
The shift from manipulative marketing to values-based connection
What the #CancelKelloggs movement teaches us about modern consumers
The import...
2025-05-1114 minWellness Marketing 101Episode 1: From PhD to Purpose-Driven Marketing: How I Got Here + What to Expect from Wellness Marketing 101Welcome to the very first episode of Wellness Marketing 101! I’m Boryana—a marketing professor, mom of three, health and wellness enthusiast, and founder of Black Sea Advanced Marketing Solutions. In this episode, I share the deeply personal and professional journey that led me from Sofia, Bulgaria to launching my own purpose-driven marketing coaching business in the U.S.
You’ll hear about how I navigated higher education as an immigrant, found my calling in marketing education, and why I’m on a mission to help health and wellness businesses grow authentically. I’ll also give you a glimpse...
2025-05-1123 minThe StrataEpisode 12.8 - Stronger Than Blood - Part 8Support this podcast and hear episodes a week early, ad-free at patreon.com/beyondthedark
The complete subscription-only series The Strata: Luna is also available now on Patreon.
Content Warning: Blood, Gratuitous Violence, Gun SFX, Death
Created by Mark R. Healy
Cast:
Jason Churray
Rhiannon Moushall - www.rhiannonmoushall.com
Alyssa Marteja
Michelle Mosley
Wyatt Henry
Paul Warren - paulwarren.carrd.co
Chloë Elmore - www.c...
2025-05-0626 minThe StrataEpisode 12.7 - Stronger Than Blood - Part 7Support this podcast and hear episodes a week early, ad-free at patreon.com/beyondthedarkThe complete subscription-only series The Strata: Luna is also available now on Patreon.Content Warning: Blood, Gratuitous Violence, Gun SFX, DeathCreated by Mark R. HealyCast:Jason ChurrayRhiannon Moushall - www.rhiannonmoushall.comAlyssa MartejaMichelle MosleyWyatt HenryPaul Warren - paulwarren.carrd.coChloë Elmore - www.c...
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International Women ConnectedCEO of Healnlearn.com Zorina DimitrovaListen to our member Zorina from Vienna, Austria; and her achievements on how to create a platform which combines business advices and personal development tips
2019-10-0300 min