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Showing episodes and shows of
Boston Consulting Group & FORTUNE Brand Studio
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Carlos's Podcast
MotionTrust Digital’s Journey: From Startup to Trusted SEO Partner for Global Brands
In the ever-evolving world of digital marketing, MotionTrust Digital has emerged as a leading Amazon SEO and link building agency. Founded in 2022, the company quickly scaled to become a trusted partner for global brands, helping businesses grow their online presence with high-quality SEO strategies. From its humble beginnings to working with top-tier clients like Zonbase, Hostinger, and Airtable, MotionTrust Digital's journey is a testament to its expertise, innovation, and commitment to results.The Founding Vision: Solving a Market GapThe SEO industry is crowded with agencies promising quick fixes...
2025-01-30
14 min
Marketing Tips for Doctors
Empowering Women
In this episode, Dr. Barbara Hales and Lysa Miller discuss: The power of personal branding in creating trust and recognition in healthcare and beyond. Strategies for healthcare professionals to leverage social media, public speaking, and thought leadership for growth. The importance of defining and targeting the right audience to deliver exceptional customer experiences. Key Takeaways: “Identify your ideal client, over-deliver on their expectations, and create a brand experience that resonates both online and offline.” – Lysa Miller Connect with Lysa Miller: Website: Ladybugz Interactive LinkedIn: Lysa Miller X: @lysapreneur Instagram: @lysapreneur Connect with B...
2025-01-22
13 min
Breakfast Leadership Show
Founder Friday: Creating Immersive Experiences: A Conversation with Geoff Thatcher, Founder of Creative Principals and Author of The CEO’s Time Machine
Known by his peers for his infectious creativity and enthusiasm, Geoff Thatcher is an experienced creative leader who knows how to take a project from concept to reality. For most of his career, these projects have involved creating world-class experiences in theme parks, museums, visitor centers, brand experiences, and live events. Geoff’s eclectic background always delivers a fresh perspective. His experience includes everything from helping the General Entertainment Authority declare Saudi Arabia open for business to Hollywood in 2018 to envisioning new concepts for Miral on Abu Dhabi’s Yas Island. Geoff's work transcends borders, whether it’s the...
2024-08-02
24 min
The Creative Mindset
Scaling Up vs. Staying Lean in the AI Landscape - E34
How do smaller AI companies stand against giant corporations with more significant resources?On this week’s episode, we welcome back Sho Rust, the Founder & CEO of SHO.AI, to discuss the future of AI-based services in an increasingly competitive industry, the intricacies of scaling a business, and how AI can enhance the work of professionals. Sho Rust, an entrepreneur with a deep commitment to AI and design in brand content generation, has a rich professional background marked by significant contributions to the industry. His career includes roles at the...
2024-05-30
33 min
The Creative Mindset
From Frustration to Opportunity - E33
Opportunities are everywhere. It’s just a matter of recognizing them and bringing those ideas to life.On this week’s episode, we welcome Sho Rust, the Founder & CEO of SHO.AI, to hear about his journey from studying design to starting his own AI platform for content creation. Sharing Sho’s challenges in building his own company, the discussion highlights the importance of passion, execution, and recognizing opportunities for success.Sho Rust, an entrepreneur with a deep commitment to AI and design in brand content generation, has a rich p...
2024-05-16
31 min
Leadovation
Susan Meier: Zig Zag: The Intuitive Path To Work That Makes You Happy
Tune in to the latest episode of "The Business of Intuition" where intuition meets strategy in the corporate world. Dean Newlund is joined by Susan Meier, a branding connoisseur hailing from the Big Apple, where the crossroads of art and business converge. Take advantage of this insightful dialogue that melds the imaginative mindset with corporate savvy, evidencing that the heart of successful branding lies within the innovative fusion of contrasting elements. About Susan Meier:Susan Hamilton Meier is a branding expert and career coach who helps women find the through-line of their work h...
2024-04-02
33 min
Italian Wine Podcast
Anthony Giglio | Masterclass US Wine Market With Juliana Colangelo
Welcome to Episode 1841 on Italian Wine Podcast, Masterclass US Wine Market With Juliana Colangelo. In today's episode, she interviews Anthony GiglioMore about today’s guestAnthony Giglio is one of the most entertaining wine and spirits authorities among his peers. He is a writer, educator and raconteur who motivates countless imbibers to trust their own tastes and relax the rules. Anthony’s 35-year career has seen him host thousands of wine, spirits and cocktail tastings around the world, and during the pandemic he has hosted over 500 Virtual Tastings for more than 18,000 in s...
2024-03-18
38 min
Chaos N' Cookies
Creating YOUR Brand with Susan Hamilton Meier
Today, I’m joined by Susan Hamilton Meier! She has taken her experience working in the corporate world to help women create their brands. She breaks down the process to dig deeper into who YOU are, what YOUR vision is, how to get to YOUR goal, and so much more! About the Guest:Susan Hamilton Meier is a branding expert and career coach who helps women find the through-line of their work history, write a focused, memorable elevator pitch, and design a vision and action plan for the next phase of their journey.An...
2024-03-12
36 min
Remarkable Content with Ian Faison
Traktor: B2B Marketing Lessons from the Swedish Filmmakers with Senior Director, Head of Content at Domino Data Lab, Yuval Zukerman
There’s one marketing tactic that can make people laugh, it can make people gasp. But either way it’ll make them remember your content for years. It’s shock factor. And people aren’t using it enough in B2B marketing. It’s eliciting this strong emotional response that grabs your audience’s attention, gets them talking about your brand, and makes your content rise above the noise. What’s not to love? So in this episode of Remarkable, we’re talking about a group of filmmakers who know about shock factor: Traktor. And with t...
2024-03-06
47 min
She Built It® Podcast
Defining Your Personal Brand Message & Strategy with Susan Meier
Susan Hamilton Meier is a personal branding expert who helps women untangle the zig-zags of their careers to find the clear shiny thread of their story and design the next steps of their professional journey.She has helped Fortune 500 companies define brand strategy and create distinctive messaging. She is now using these tools, along with what she’s learned on her own zig-zag career path across business, art, and parenting, to empower women to craft their personal brand and discover a roadmap toward a life of purpose.An alum of Harvard Business School and the Bo...
2023-09-12
19 min
The Design Business Show
The Design Business Show 232: Embrace Your Zig-Zag Path to Tell Your Brand Story with Susan Meier
Susan Hamilton Meier is a branding expert and career coach who helps women find the through-line of their work history, write a focused, memorable elevator pitch, and design a vision and action plan for the next phase of their journey. An alum of Harvard Business School, the Boston Consulting Group, and 20 years as a Fortune 500 brand strategist, Susan is now on a mission to empower other women to own their stories and unlock their promise. Here’s what we covered on the episode: Susan’s Background + The Zig-Zag Path In college, Susan was an ar...
2023-06-12
36 min
The Story Behind Her Success
Joanna Dutra: Founder, The Creative Confidant, thecreativeconfidant.com -229
When we talk about people, it’s very easy to talk about the things we don’t do well. We easily go to our weaknesses. My job is to encourage people to think about their strengths and what makes them a leading product. -Joanna Dutra Today’s story is all about using our gifts, talents, and collective experience to create a new chapter in our lives. Joanna Dutra plays the piano and the violin. She sings and she’s even a stand-up comedian. After spending 20 years developing brand identities for Fortune 500 companies, she decided it was time to use her skills t...
2023-03-15
23 min
HOLOCENE
033 → DAVID BUTLER ↗ systems design is the key to a successful career
David is a globally respected designer and thought leader with deep expertise in translating design into business strategy and business strategy into design, at scale. He is particularly skilled in defining design-driven growth strategies and matchmaking between startups and Fortune 500 companies. David led design at Coca-Cola and was part of a turnaround team that helped double the value of the company in less than a decade, once-again positioning the brand as a cultural icon. Prior to Coke, David helped some of the world’s most valuable brands transform from Web1 to Web2 including UPS, IBM, Bank of...
2023-01-09
2h 13
Wicked Fearless
Episode 144: Empowered Confidence w/ Marina Middleton
Marina Middleton is a mother, entrepreneur, and personal brand and business strategist committed solely to helping women build their personal brand.She is the founder of Empowered Confidence, a personal brand agency. Empowered Confidence supports women ranging from corporate executives to entrepreneurs and future leaders in defending their authentic personal brand and sharing it with the world so they can increase their impact and income.Prior to entrepreneurship, she earned a B.S. in marketing and minored in fashion at Johnson & Wales University. Following her college career, Marina worked for Yahoo!, Tumblr, and Yahoo! News...
2022-12-05
37 min