Shows
Demand Gen Studio069. Prospecting vs. Qualification in Lead ManagementIn this episode of Demand Gen Studio, we explored the complexities of lead management and the distinctions between prospecting and qualification.We covered both inbound and outbound marketing strategies, the roles of marketing and sales teams, and the significance of having a unified definition of leads.The discussion highlights the necessity for team alignment, effective success measurement, and strategies to enhance both efficiency and effectiveness in lead management processes.Hope you enjoy!00:00 Introduction to Lead Management04:36 Understanding...2025-05-0935 min
Generación de Demanda Hoy030. Inbound vs. Outbound Estrategias que Realmente Generan DemandaEn el entorno actual, los líderes de marketing enfrentan una presión constante: demostrar impacto real en ventas, construir una estrategia sostenible y al mismo tiempo responder a las metas comerciales del corto plazo. En este episodio, abordamos uno de los dilemas más comunes en ese camino: ¿Dónde enfocarse para generar demanda de manera efectiva — en inbound, outbound… o en una estrategia híbrida?A lo largo de este episodio, analizamos cómo los equipos de marketing más estratégicos están evolucionando más allá de táctica...2025-04-3047 minDemand Gen Studio068. Using The C.L.A.R.I.T.Y Framework for LLM Optimization with Tim LowryIn this episode of Demand Gen Studio we sat down with SEO expert Tim Lowry, founder of TipTop Search and Marketing.Tim shares insights from his decade of experience working with e-commerce and B2B clients, diving into the evolving landscape of SEO and the disruptive influence of AI on search behavior.Tim introduced us to the C.L.A.R.I.T.Y Framework that he developed as a way for marketers and businesses to stay ahead of these transformative changes.Hope you...2025-04-1148 min
Generación de Demanda Hoy029. Marketing de Contenidos: Impulsa tu Crecimiento B2B con Estrategias de EngagementEn el entorno B2B, atraer la atención de los clientes potenciales ya no es suficiente. El verdadero desafío es mantener su interés y convertirlo en demanda real. Pero, ¿realmente tu contenido está generando demanda o solo acumulando vistas sin impacto?En este episodio, exploramos cómo las empresas B2B pueden transformar su estrategia de contenido para captar la atención de los tomadores de decisión y convertir interacciones en resultados de negocio reales. 🎯 ¿Por qué es clave para CEOs y Marketing Executives?El engagement no e...2025-03-3145 minDemand Gen Studio067. The Evolution of the B2B Buyer JourneyIn this episode of Demand Gen Studio we discuss the evolution of the B2B buying journey and how it has changed over the years due to increased buyer empowerment and access to information.We explore the complexities of the modern buyer's decision-making process, the importance of understanding buyer behavior, and strategies for marketers to meet the expectations of today's informed buyers.We provide practical tips and takeaways for new marketers to effectively implement the buying journey into their strategies. Hope you enjoy!00:00 Introduction...2025-03-0734 min
Generación de Demanda Hoy028. IA en Generación de DemandaLa Inteligencia Artificial está cambiando el juego en marketing y generación de demanda. Desde la personalización extrema hasta la automatización de contenido y la optimización de presupuestos publicitarios, la IA promete hacer nuestras estrategias más efectivas.Pero… ¿Es realmente una revolución o solo una moda pasajera? ¿Estamos aprovechando todo su potencial o nos estamos dejando llevar por el hype?En este episodio hablamos sobre como la IA está transformando la generación de demanda y como podemos aprovechar todos sus beneficios y adventajarnos a los retos que impone implementarla en nuestra es...2025-02-2841 minDemand Gen Studio066. The Future of Marketing with Jeff Whitlock, GrainIn this episode of Demand Gen Studio we were joined by Grain's CEO, Jeff Whitlock, and Growth Marketer, Cameron Walker.Grain is an innovative platform focused on sales intelligence and AI-powered note-taking, helping teams streamline their workflows and enhance collaboration.Jeff shared his journey in startups and Grain's evolution, as well as its demand generation strategies and what he predicts for the future of SEO and marketing.We hope you enjoy!0:00 Introduction to Grain and its Team2:14...2025-02-0733 min
Generación de Demanda Hoy027. Domina las Auditorías Web y Optimiza para el ÉxitoEn el mundo del marketing digital, cada clic cuenta y cada visitante importa.En este episodio, te ayudamos a dominar las auditorías web: desde identificar cuellos de botella en la experiencia del usuario hasta mejorar tu velocidad de carga y maximizar tu impacto SEO.Aprenderás cómo analizar tu sitio web, priorizar mejoras clave y optimizarlo para convertir más tráfico en oportunidades reales.0:31 Importancia de las Auditorías Web2:48 Elementos Clave de una Auditoría Web12:54 Análisis Técn...2025-01-3142 min
Generación de Demanda Hoy026. Breeze AI de HubSpot tu Aliado para Generar Demanda¿Quieres aprender a crear contenido personalizado a escala y automatizar tus campañas de marketing?En nuestro último episodio, exploramos las funcionalidades de Breeze AI de HubSpot y te enseñamos cómo aprovechar al máximo esta herramienta. ¡Perfecto para aquellos que buscan optimizar su estrategia de generación de demanda! 0:00 Intro0:44 Presentación de Breeze AI2:37 Características Principales de Breeze AI7:48 Casos de Uso de Breeze AI13:00 Impacto de Breeze AI en los Resultados del Negocio16:44 Componentes Clave de Breeze AI19:13 Outro2025-01-2720 minDemand Gen Studio065. The Role of Gifting in Demand Generation with Kris RudeegraapIn this episode of Demand Gen Studio, we sat down with Kris Rudeegraap, CEO of Sendoso, about the role of gifting in demand generation. Sendoso is an AI-Enhanced gifting and direct mail automation platform founded to automate corporate gifting and direct mail.
We discussed the importance of personalizing gifts to create meaningful impressions, and how gifting can complement digital marketing strategies. Kris shares his insights on cost considerations, the effectiveness of combining channels, and actionable strategies for implementing gifting in marketing and sales efforts.
We hope you enjoy!
2025-01-0326 minDemand Gen Studio064. The Power of Brand Positioning for Building Demand with Jon ItkinIn this episode of Demand Gen Studio, we sat down with Jon Itkin from In the Kitchen. Discover how effective brand positioning and messaging can drive demand for growth-stage B2B tech companies.0:00 Intro & Jon's Career Journey5:51 Common Pitfalls in Positioning6:50 The CEO's Role in Messaging12:14 The Power of Brand Positioning18:17 Understanding Buyer Triggers24:08 Reverse Engineering the Buying Journey26:47 Leveraging AI for Buyer Insights28:15 Common Positioning and Messaging Issues37:31 Messaging Strategy Tips2024-12-0641 min
Generación de Demanda Hoy025. CX B2B en LinkedIn: Conecta con tus Clientes¿Recuerdas cuando la unica función de LinkedIn era para buscar trabajo? Los tiempos han cambiado. Hoy en día, LinkedIn es un campo de juego para las relaciones B2B. En este episodio, te explicaremos por qué la experiencia del cliente (CX) es tan crucial en este entorno digital y cómo LinkedIn te puede ayudar a destacar y construir relaciones duraderas con tus clientes.0:00 Intro0:42 Importancia de la Experiencia del Cliente en B2B2:26 LinkedIn como Herramienta Clave3:35 Estrategias para Mejorar la Experiencia del Client...2024-11-2929 minDemand Gen Studio063. The Future of Demand Generation and B2B Marketing with Joseph PoschelIn our most recent episode of Demand Gen Studio, we had the privilege of sitting down with Joseph Poschel, Lifecycle Marketing Manager at Lima One Capital. We discussed Joseph's career journey in marketing, insights into the B2B and B2C marketing strategies used in the financial sector, the importance of being platform-agnostic and focusing on marketing behaviors rather than getting caught up in the tools, as well as the future of demand generation and B2B marketing. Hope you enjoy!
0:00 Introduction & Joseph's Career Journey
7:47 Marketing & Sales Enablement Strategies in the Financial Sector
19:46 Hubspot vs. Salesforce
24:44 Developing Platform-Agnostic Strategies
36:51 U...2024-11-0844 minGeneración de Demanda Hoy024. Optimizando Sitios Web B2B para los Motores de Búsqueda y Aumentando la Visibilidad Orgánica¿Por qué el SEO B2B es crucial para tu éxito?En un mundo digital cada vez más competitivo, el SEO se ha convertido en una estrategia fundamental para las empresas B2B. Al optimizar tu sitio web para los motores de búsqueda, podrás:Aumentar tu visibilidad: Posicionarte en los primeros resultados de búsqueda para las palabras clave relevantes y atraer a un público altamente segmentado.Generar más leads: Convertir a los visitantes de tu sitio web en clientes potenciales a través de contenido atractivo y llamadas a...2024-10-3129 minDemand Gen Studio062. Brand Perception & Conveying Value in B2B Marketing with Simone CorporaIn this episode of Demand Gen Studio, we sat down with Simone Corpora, B2B Paid Media Manager at Michelin. We discussed how Simone came to marketing, how to convey value effectively for a well-known brand, the importance of brand perception in B2B marketing, sales and marketing alignment, and more!
00:00 Meet Simone Corpora: Career Journey
05:15 Transition from Agency to In-House
06:59 B2B vs B2C Marketing at Michelin
09:59 Traditional vs Digital Advertising
16:49 The Future of Paid Media
19:47 Collaboration between Marketing and Sales
2024-10-1125 minGeneración de Demanda Hoy023. Generación de Leads vs. Generación de Demanda: Una Visión GeneralEn el ámbito del marketing digital B2B, es fundamental comprender la diferencia entre la generación de leads y la generación de demanda. Ambos conceptos, aunque relacionados, tienen enfoques y objetivos distintos.
¿Cuál es la diferencia?
Generación de Leads: Atraer y capturar información de posibles clientes interesados en tu producto o servicio. Es como pescar: buscas contactos.
Generación de Demanda: Crear interés y necesidad por tu marca y productos. Es como cultivar: preparas el terreno para una futura cosecha.
¿Por qué es importante?
Ambas est...2024-09-3032 minDemand Gen Studio061. Marketing Strategies for Global Brands with Nicole YeskeIn this episode of Demand Gen Studio we sat down with Nicole Yeske, the Director of Digital Marketing at Milliken. We discuss the challenges and strategies of B2B marketing, particularly in a large corporation with multiple divisions. Nicole shares her insights on the need for alignment between marketing and sales, marketing to distributors and aggregators, cross-selling and upselling opportunities, and more!2024-09-0634 minGeneración de Demanda Hoy022. Potenciando el Crecimiento B2B en 2024: La Imperante Creación de DemandaLa competencia en el ámbito B2B es intensa, con múltiples empresas compitiendo por la misma audiencia de clientes potenciales. En este contexto, la creación de demanda efectiva se convierte en un factor diferenciador.
La creación de demanda impulsa la innovación y la mejora constante, ya que las empresas deben estar en sintonía con las cambiantes necesidades del mercado. Esto no solo es esencial para mantenerse relevantes, sino también para ofrecer productos y servicios de alta calidad.
Por ello, comprender y aplicar estrategias efectivas en este campo es esencial para pr...2024-08-3039 minDemand Gen Studio060. B2B vs B2C Marketing, Measuring ROI, & More with Harrison HanIn this special guest episode of Demand Gen Studio we sat down with Harrison Han from Polydeck.Harrison shared his background as a marketer, his experiences in B2B vs B2C marketing, ways to effectively measure marketing ROI, sales & marketing alignment, and more. Thanks for joining us, Harrison!0:00 Intro3:21 Differences Between B2B & B2C Marketing9:58 Marketing Strategies In Different B2B Industries14:37 Measuring Marketing ROI23:05 Sales & Marketing Alignment27:48 Demand Capture Activities vs. Brand Awareness32:02 Conclusion2024-08-0937 minGeneración de Demanda Hoy021. Marketing y su Función como Multiplicador de VentasAprende como el Marketing no solo genera leads, sino que actúa como un multiplicador que amplifica los resultados de las ventas.
¿Cómo?
Combinando marketing de rendimiento, marca y un equipo de ventas efectivo.
Generando leads de alta calidad a un menor costo.
Aumentando las tasas de cierre y la lealtad del cliente.
Mejorando la eficiencia del equipo de ventas.
Reduciendo la necesidad de descuentos y aumentando el poder de fijación de precios.
El resultado: un mayor retorno de la inversión (ROI) y un crecimiento empresarial impulsado por las ventas.
Para los profes...2024-07-3133 minDemand Gen Studio059. Special Guest: Britany Carter, KOPISNavigating the evolving landscape of B2B marketing can often feel like uncharted territory. However, within each challenge lies a unique opportunity for growth and innovation.
In our most recent Demand Gen Studio podcast episode, we had the privilege of delving into Britany Carter's experiences and insights as Director of Marketing at Kopis.
Our conversation provided a fascinating glimpse into the dynamic world of B2B marketing, shedding light on her strategies, triumphs, and lessons learned along the way.
00:00 Intro
01:18 Establishing a Foundation
02:54 The Power of...2024-07-1231 minDemand Gen Studio058. Demand Creation vs Demand CaptureWelcome back to Demand Gen Studio, where we dive into the intricacies of demand generation, exploring its nuances and practical applications in today's digital marketing landscape.
In this episode, we dive into the fascinating world of demand creation versus demand capture, exploring how these strategies shape modern marketing efforts. From tracing the evolution of digital advertising to navigating the complexities of audience engagement, get ready for an insightful deep dive into the art of driving demand.
With practical tips, real-world examples, and expert insights, this episode is your ultimate...2024-06-1427 minGeneración de Demanda Hoy020. Content Hub: Unificando el Contenido y Superando las Soluciones DesconectadasEn un mundo digital donde la información abunda, las empresas enfrentan el desafío de gestionar y distribuir contenido de manera efectiva para alcanzar a sus audiencias objetivo. Las soluciones tradicionales de gestión de contenido a menudo están fragmentadas, lo que dificulta la creación de una experiencia de usuario coherente y personalizada. Aquí es donde entra en juego el Content Hub.
Un Content Hub es una plataforma centralizada que reúne todo el contenido de una empresa en un solo lugar, desde artículos de blog y videos hasta infografías y presentaciones. Esto perm...2024-05-1534 minDemand Gen Studio057. Lead Generation vs. Demand Generation: An OverviewIn business, particularly B2B marketing, two terms are frequently used: lead generation and demand generation. Although they might sound similar, understanding the differences is key to a successful marketing strategy.
Demand generation is like sparking interest - it's about creating awareness of your brand and making people see the need for what you offer. Think of it as building a pond to attract fish.
Lead generation is all about catching those fish - it focuses on converting that interest into qualified leads, people who might actually buy from you. This involves capturing contact information...2024-04-1229 minGeneración de Demanda Hoy019. La Evolución del Proceso de Compra para Un Prospecto B2B en 2024El proceso de compra B2B ha evolucionado en 2024. Los prospectos ahora son más independientes, investigan a fondo y buscan experiencias personalizadas. Las empresas B2B deben adaptarse a esta nueva dinámica para tener éxito.
Para prosperar, las empresas B2B deben enfocarse en crear contenido valioso, ofrecer experiencias omnicanales fluidas y construir relaciones sólidas en un ecosistema interconectado. La tecnología juega un papel crucial en este proceso, permitiendo personalizar experiencias, optimizar procesos y tomar decisiones más inteligentes.
Las empresas que se adapten a este nuevo panorama estarán mejor posicio...2024-03-2928 minDemand Gen Studio056. Cracking the Code: Google BERT and It's SEO ImpactGoogle BERT (Bidirectional Encoder Representations from Transformers) is a natural language processing (NLP) model developed by Google in 2018. It represents a significant advancement in understanding the context and nuances of language, making it crucial for SEO (Search Engine Optimization).
SEO professionals need to adapt their strategies by creating high-quality content that caters to the nuances of user queries. This will ultimately lead to better search rankings and a more satisfying search experience for users.2024-03-1535 minGeneración de Demanda Hoy018. Estrategias de Link Building en el 2024Dos de los principales objetivos dentro del Marketing Digital son aumentar el tráfico orgánico y dar autoridad a nuestra web, esto se consigue gracias a diversas técnicas SEO que ayudan a lograr un buen posicionamiento en los motores de búsqueda.
El link building es una de las estrategias de posicionamiento SEO que más peso tiene a la hora de mejorar nuestros resultados de búsqueda. Y hoy en día resulta imprescindible saber desarrollarla de la forma correcta para lograr tener éxito.2024-03-0130 minDemand Gen Studio055. Upselling and Cross-Selling for B2BUpselling and Cross-selling are indispensable techniques that continue to hold immense relevance in today's business landscape.
Upselling empowers businesses to offer their existing clients upgraded or premium versions of products or services they already use. This approach boosts the average transaction value and ensures customers can access more advanced solutions tailored to their evolving needs.
Cross-selling, meanwhile, involves suggesting complementary products or services to the ones customers are currently purchasing. This diversifies revenue streams and provides clients with a more comprehensive solution, demonstrating a commitment to their success.
Nowadays, these strategies are more...2024-02-1624 minDemand Gen Studio054. Customer Lifetime Value and Paid Media InvestmentsCustomer Lifetime Value (CLV) is a crucial metric for marketers as it serves as a compass guiding their paid media investments. It represents the total revenue a customer is expected to generate over their entire relationship with a business. This metric considers the initial purchase and the potential for repeat purchases and referrals.
Marketers rely on CLV to make informed decisions about where to allocate their paid media budget. By understanding the long-term value of a customer, they can optimize their advertising efforts to target and retain high CLV customers.
2024-01-2622 minGeneración de Demanda Hoy017. Superando los Desafíos Comunes en Ventas B2BHoy en día, sabemos que las empresas (B2B), enfrentan desafíos constantemente.
En este contexto, los desafíos comunes en ventas B2B pueden abarcar una amplia variedad de obstáculos, desde la identificación y generación de leads, hasta la negociación de acuerdos y la retención de clientes.
Estos desafíos pueden ser aún más complejos debido a la naturaleza técnica o especializada de muchos productos o servicios empresariales.
Al abordar estos obstáculos con estrategias efectivas, las organizaciones pueden garantizar su sostenibilidad, impulsar su crecimiento y...2024-01-1234 minDemand Gen Studio053. Creating a Multi-Channel Paid Media Strategy for B2B Lead GenA successful B2B lead generation strategy hinges on a well-orchestrated multi-channel paid media approach.
Businesses can maximize their reach, engagement, and conversion potential by strategically combining various paid channels, such as search engine advertising, social media promotions, and display advertising.
This approach enhances brand visibility and enables precise targeting of niche B2B audiences, ultimately driving higher-quality leads.2023-12-0833 minGeneración de Demanda Hoy016. El Rol del Marketing de Contenido en la Nutrición de Leads para Generación de DemandaComo marketer, comprendes el valor de interactuar con tu audiencia y construir relaciones significativas. El marketing de contenido ofrece la plataforma perfecta para hacer precisamente eso.
Al crear contenido convincente y personalizado, puedes cuidar a los clientes potenciales a lo largo de su viaje como compradores, guiándolos hacia la conversión y generando demanda para tus productos o servicios.
Descubre cómo el marketing de contenido capacita a los marketers para construir conexiones significativas con su audiencia, guiándonos a través del viaje del comprador y nutriendo prospectos para convertirlos en clientes leales.2023-11-2435 minDemand Gen Studio052. Breaking Down B2B Buying Committees: Strategies for Targeting Key Decision-MakersIn the complex landscape of B2B sales, understanding and effectively engaging with buying committees is paramount. These committees consist of various decision-makers who influence purchasing choices.
Navigating this intricate web requires strategic approaches tailored to each key player.
This entails comprehensive research, personalized communication, and aligning your offerings with their needs.
By dissecting these committees and strategically targeting decision-makers, businesses can enhance their chances of securing successful deals and lasting partnerships.2023-11-0721 minGeneración de Demanda Hoy015. La Importancia del SEO TécnicoEl SEO Técnico es una disciplina fundamental en la optimización de sitios web para los motores de búsqueda. Se centra en mejorar la estructura, el rendimiento y la accesibilidad de un sitio web, con el objetivo de aumentar su visibilidad en los resultados de búsqueda.
Contribuye a evitar problemas que podrían afectar negativamente el posicionamiento, como enlaces rotos, contenido duplicado, redireccionamientos incorrectos y errores de rastreo.
Al abordar estas cuestiones, se reduce la posibilidad de que el sitio sea penalizado por los motores de búsqueda, lo que podría llevar...2023-10-1336 minDemand Gen Studio050. Leveraging Buyer Intent Data to Engage ProspectsUnderstanding buyer intent is one of the fastest-growing B2B demand generation trends. It will take precedence over other demand generation strategies.
Marketers will put more effort into identifying what exactly their target audiences are looking for. In addition to the third-party data, they will depend more on zero and first-party data.
The role of technologies like AI and ML will grow multifold as they can offer valuable intent signals from search engines and social channels.
This buyer intent data will be a great asset to understand where the prospect stands in the p...2023-10-0627 minDemand Gen Studio051. Building a High-Performing B2B Demand Generation TeamCreating a high-performing B2B demand generation team is a strategic imperative for businesses seeking sustained growth and market dominance.
Such a team is responsible for identifying, engaging, and nurturing potential clients throughout the buyer's journey, ultimately driving qualified leads and revenue.
This process involves a blend of data-driven strategies, multi-channel marketing, and personalized outreach tailored to the unique needs and preferences of B2B customers.
A successful demand generation team combines various skill sets, including data analysis, content creation, lead scoring, marketing automation, and sales alignment.2023-10-0635 minGeneración de Demanda Hoy014. La Importancia de la Analítica WebEn un entorno empresarial cada vez más digitalizado, donde el acceso a datos precisos y valiosos son esenciales para el crecimiento y la toma de decisiones estratégicas.
La Analítica Web se ha convertido en una herramienta esencial para entender y mejorar la presencia en línea de las compañías, proporcionando información crítica sobre el comportamiento de los usuarios, el rendimiento de las campañas de marketing e incluso la eficacia de tu embudo de ventas.
2023-10-0322 minGeneración de Demanda Hoy013. Experiencias en la Generación de Demanda para Proyectos StartupsLa generación de demanda en un proyecto startup es crucial ya que constituye el motor propulsor que impulsa el crecimiento y la supervivencia de la empresa en sus etapas iniciales.
Este proceso estratégico involucra la identificación precisa de un público objetivo, el diseño de tácticas de marketing efectivas y la constante iteración basada en datos.
A través de experiencias en la generación de demanda, las startups pueden ganar visibilidad, construir su base de clientes y diferenciarse en un mercado competitivo, allanando el camino hacia el éxito sostenible2023-09-1535 minDemand Gen Studio049. Account Based Experiences (ABX) and its Significance in B2B MarketingRegarding B2B demand generation trends, ABX promises to change how marketers approach account-based marketing. ABM has been a proven demand generation strategy for a long time.
However, marketers must take it one step ahead and adopt an Account-based Experience. They can gather, store, and analyze customer data and draw valuable insights about high-value accounts.
Further, they can leverage those insights to create a personalized end-to-end marketing strategy specific to those accounts. This paves the path for ABX – Account-based Experience.2023-09-0820 minGeneración de Demanda Hoy012. Nutrimiento de Leads B2B vs B2CSi bien existen similitudes en las estrategias de nutirimiento de clientes potenciales para los mercados B2B (empresa a empresa) y B2C (empresa a consumidor), también existen algunas diferencias clave basadas en la naturaleza de la audiencia objetivo y el proceso de ventas.
Comprender las características únicas de la audiencia y adaptar el enfoque en consecuencia es clave para un nutrimiento de clientes potenciales exitosa, ya sea en contextos B2B o B2C.2023-09-0438 minDemand Gen Studio048. Lead Nurturing for B2B vs B2CWhile there are similarities in lead nurturing strategies for both B2B (business-to-business) and B2C (business-to-consumer) markets, there are also some key differences based on the nature of the target audience and the sales process.
Understanding the unique characteristics of the audience and adapting the approach accordingly is key to successful lead nurturing, whether in B2B or B2C contexts.2023-08-2514 minGeneración de Demanda Hoy011. Estrategias de Generación de Leads en el Entorno B2BLas estrategias de generación de leads en el entorno B2B (Business to Business) se centran en identificar y atraer de manera efectiva a posibles clientes empresariales con el objetivo de convertirlos en prospectos interesados en los productos o servicios de una empresa.
En el entorno B2B, donde las decisiones de compra suelen ser más complejas y a menudo implican inversiones significativas, contar con estrategias efectivas de generación de leads se convierte en una pieza esencial para el éxito y crecimiento de las empresas.2023-08-1826 minDemand Gen Studio047. How to Use SEO to Increase your Traffic and ConversionsSEO is crucial for businesses and website owners because it helps to improve visibility and reach in search engine results. By optimizing your online presence, you can attract relevant traffic from users actively searching for products, services, or information related to your industry.
With increased traffic, the potential for conversions and business growth also rises. SEO helps to target your audience effectively, enhance your website's user experience, and build credibility and authority online.2023-08-1139 minGeneración de Demanda Hoy010. El Papel de Marketing B2B en las Ventas Complejas.¿Alguna vez te has preguntado cómo los especialistas en marketing B2B pueden optimizar sus estrategias y apoyar al equipo de ventas en las ventas complejas para impulsar el éxito?
Te encontrarás con el hecho de que es un verdadero desafío cuando se involucran múltiples tomadores de decisiones y hay mucho riesgo y complejidad en el proceso de ventas.
En este episodio, analizaremos cómo los profesionales de generación de demanda pueden ayudar a su equipo de ventas durante este proceso.2023-08-0444 minDemand Gen Studio046. Measuring the Revenue Impact of Digital AdvertisingAs we enter 2023, businesses face intensified competition and increased pressure to maximize their marketing investments along with the latest advancements in tracking and analytics.
From attribution models to cross-device tracking and machine learning algorithms, we uncover the insights necessary to optimize advertising efforts and quantify the revenue impact of your digital ads. 2023-07-3131 minDemand Gen Studio045. The Role of Content Marketing in Nurturing Leads for Demand GenerationAs a marketer, you understand the value of engaging your audience and building meaningful relationships. Content marketing provides the perfect platform to do just that.By creating compelling and tailored content, you can nurture leads throughout their buyer's journey, guiding them towards conversion and driving demand for your products or services.Discover how content marketing empowers marketers to build meaningful connections with their audience, guiding them through the buyer's journey and nurturing prospects into loyal customers.2023-07-1435 minGeneración de Demanda Hoy009. Cuando Tiene Sentido Usar la Publicidad DigitalLa publicidad digital se ha convertido en una herramienta fundamental en el mundo de los negocios y el marketing. Al aprovechar las ventajas que ofrece, es posible llegar a una audiencia amplia y diversa, personalizarla y adaptatarla a nuestras necesidades.Sin embargo a medida que la tecnología avanza y más personas se conectan a internet, se vuelve imprescindible comprender cuándo tiene sentido utilizar la publicidad digital como estrategia de promoción y que implica su implementación.
2023-07-0530 minDemand Gen Studio044. The Impact of Artificial Intelligence on Digital AdvertisingAs marketers, we constantly seek ways to reach our target audience and ensure our message is heard. In today's digital age, that means using a variety of channels, including social media, search engine marketing, and display advertising.
Artificial intelligence (AI) is having a major impact on all aspects of digital marketing, and advertising is no exception. AI-powered tools and technologies are helping to automate and optimize campaigns, better understand target audiences, and connect with them more effectively.2023-07-0326 minGeneración de Demanda Hoy008. El Impacto de la Inteligencia Artificial en la Publicidad DigitalComo especialistas en marketing, buscamos constantemente formas de llegar a nuestro público objetivo y garantizar que se escuche nuestro mensaje. En la era digital actual, eso significa usar una variedad de canales, incluidos las redes sociales, el marketing de motores de búsqueda y la publicidad gráfica.
La inteligencia artificial (IA) está teniendo un gran impacto en todos los aspectos del marketing digital, y la publicidad no es una excepción. Descubramos con Emilio Garcia las herramientas y tecnologías impulsadas por IA y como están ayudando a automatizar y optimizar campañas, comprender mejor a...2023-06-2343 minDemand Gen Studio043. The Case Against Audience Networks on Ad PlatformsWhen a company wants to advertise using an audience network, they can benefit from the network's extensive reach and the opportunity to engage with a diverse set of users across different platforms, maximizing the chances of reaching their target audience effectively.
However, it's important to consider audience networks' potential drawbacks and challenges, such as poor quality traffic, ad fraud, brand safety concerns, and lack of transparency. Advertisers should carefully assess these factors and evaluate the network's performance and suitability for their specific advertising goals before deciding to advertise through an audience network.2023-06-1922 minGeneración de Demanda Hoy007. Aceleración del Embudo un Componente Critico para tu Programa de Generación de DemandaUna vez que se hayan lanzado tus esfuerzos de captura y creación de demanda, es fundamental diseñar e implementar un plan para educar y nutrir los clientes potenciales que traerán estas iniciativas.
Descrubre con Emilio Garcia como la Aceleración del Embudo o Ciclo de Ventas, acortará tu ciclo de ventas, mejorará tus métricas de ingresos y brindará una mejor experiencia para tus compradores potenciales.
2023-06-0941 minDemand Gen Studio042. Running Experiments What You Need to KnowRunning marketing experiments is essential to any company's growth and development. It involves systematically testing and collecting data to inform decision-making, optimize processes, and improve products or services.
Andres Glusman, co-founder and CEO of Do What Works, shares with us why in order to run successful experiments, companies need to follow a well-defined process that includes several essential components and also be aware of common mistakes and pitfalls so they can take steps to avoid them.2023-06-0234 minGeneración de Demanda Hoy006. Publicidad En Buscadores: El Aliado Perfecto para Generar DemandaHoy en día, la mayoría de las empresas se enfocan en el marketing digital como una herramienta fundamental para atraer clientes, es así como la publicidad digital permite a las empresas llegar a su público objetivo de manera efectiva, controlar su presupuesto y obtener resultados concretos a corto plazo.
Con el conocimiento adecuado sobre la publicidad en medios digitales, se pueden maximizar los resultados de una campaña y lograr un retorno de inversión (ROI) positivo. De esta forma esta estrategia de marketing se vuelve el aliado perfecto para generar demanda y maximizar el éxi...2023-05-2635 minDemand Gen Studio041. When Does Digital Advertising Make SenseQuite often companies start with Digital Advertising when they are not ready; Digital Advertising is like a megaphone or an amplifier that expands what the company is saying about their brand, product, or service through digital channels.To generate impact with your efforts in digital advertising you should know: who you are selling to, and why customers are choosing you, so you can be ready to get your message and campaigns in front of your audience.2023-05-2225 minGeneración de Demanda Hoy005. Cómo funcionan los anuncios de Google y lo que necesitas saberUna vez más nos acompaña Alejandro Corpus especialista en generación de demanda en Boundify para compartir su conocimiento acerca de Google Ads, como funcionan los anuncios y que necesitamos saber.
Sabemos que los anuncios de Google pueden llegar a millones de personas que buscan productos y servicios en línea, lo que los convierte en una herramienta esencial para cualquier empresa que busque aumentar su visibilidad en línea y llegar a nuevos clientes potenciales.
Por ello la selección adecuada de palabras clave, la orientación de audiencia y la optimización de la campa...2023-05-0233 minDemand Gen Studio040. Content Creation vs. Content DistributionWhile content creation is essential nowdays, it's just as important to make sure it reaches the right audience.
Achieving an impact with attractive, high-quality content that resonates with your target audience goes hand in hand with choosing the right distribution channel. The challenge is knowing how to effectively promote your message and take advantage of distribution channels to increase reach and participation.
In this episode, we will discuss how content creation and distribution can complement each other to boost your content marketing strategy.2023-04-2537 minGeneración de Demanda Hoy004. Creación de Contenido Vs. Distribución de ContenidoEn esta ocasión nos acompaña Emilio Garcia Managing Partner en Boundify para compartir su conocimiento acerca de la creación de contenido y su distribución.
Discutiremos sobre el arte de crear contenido de alta calidad que atraiga y resuene con tu audiencia, así como la ciencia de distribuir ese contenido de manera efectiva para llegar a tantas personas como sea posible.
Echa un vistazo y obtén consejos prácticos, ideas y mejores prácticas sobre cómo lograr un equilibrio entre la creación y distribución de contenido para lograr tus objetiv...2023-04-1147 minDemand Gen Studio039. The Role of B2B Marketing on Complex SalesHave you ever wondered how B2B marketers can optimize their strategies and support the sales team on complex sales to drive success? It can be challenging when multiple decision-makers are involved and a lot of risk and complexity in the sales process. In this episode, we'll discuss how demand gen professionals can support their sales team during their operation.2023-04-0417 min
Generación de Demanda Hoy003. Entendiendo la Importancia del Email MarketingAcompañame junto a nuestro invitado Rubén Sánchez, Project Manager en Boundify a conocer el mundo del Email Marketing.
Discutiremos la importancia de probar y optimizar tus campañas de correo electrónico, aprovechar la personalización para construir una relación sólida con tus suscriptores así como las mejores prácticas en la industria que pueden ayudarte a lograr el éxito.
No importa si eres un vendedor experimentado o si recién empiezas, te guiaremos para llevar tu Email Marketing al siguiente nivel este 2023.2023-03-2133 minDemand Gen Studio038. Leveraging Content and SEO to Improve Your Demand Gen EffortsContent is a critical component of any demand gen effort. Understanding what types of content to create and how to optimize it for search engines and humans alike is essential for success. During this episode, Gaby and I discussed how B2B marketers could leverage content to improve their efforts across their marketing programs.2023-03-0733 minGeneración de Demanda Hoy002. Marketing Tradicional vs Marketing Digital y Cómo Dirigirse al Cliente FinalEn esta ocasión nos acompaña Alejandro Corpus especialista de generación de demanda en Boundify, para platicar sobre el marketing tradicional y su constante comparativa con el marketing digital.
Exploraremos las ventajas y desventajas de cada enfoque y discutiremos cómo difieren en términos de alcance y orientación, asi como las estrategias para emplearlas asertivamente.2023-02-2127 minDemand Gen Studio037. Pipeline Acceleration: a Critical Component of your Demand Generation ProgramOnce your demand capture and creation efforts have been launched, designing and implementing a plan to educate and nurture the leads these initiatives will bring is critical. Pipeline acceleration will shorten your sales cycle, improve your revenue metrics and deliver a better experience for potential buyers.2023-02-1427 minGeneración de Demanda Hoy001. La Presencia de Marca y Posicionamiento en Redes SocialesEn esta primera edición nuestra invitada Leticia Martínez, Managing Partner en Nectar Studio nos habla sobre la importancia de la presencia de marca.
Sabemos que más allá de un logotipo elegante o un lema ingenioso, posicionar una marca es buscar diferenciar a esta del resto y gracias a la era digital nos enfrentamos a diferentes retos para conseguirlo.
Por ello compartiremos como las diversas herramientas y estrategías de marketing nos ayudaran a volvernos protagonistas en este sector tan competido. 2023-02-0835 minDemand Gen Studio036. Budgeting a Demand Gen Program for 20232023 is approaching fast! Are you working on launching or improving your demand generation plan for next year? During this episode, we discussed all things budget for demand gen initiatives.2022-11-1515 minDemand Gen Studio035. Leveraging Video Content for Your Demand Generation StrategyHow can you leverage video to improve the performance of your demand gen strategy? In this episode, we discuss video advertising trends and formats to help you improve brand awareness and lead generation, and increase business opportunities.2022-07-1921 min
Demand Gen Studio034. Lead Generation KPIs Every Marketing & Sales Team Should TrackWe know that lead generation is an essential part of our digital strategy. When analyzing the results, many metrics and KPIs stand out; but honestly, what KPIs should the marketing and sales team know to improve?
Are all the KPIs important for my strategy? Join me to discover the most important KPIs for your strategy.2022-06-2825 minDemand Gen Studio033. Customer Retention: The Key to Business GrowthAcquiring a new client can be five times more expensive than keeping a current one. Measuring and leveraging your customer success processes is key to your company's growth.
Join us to discuss how you can use demand gen strategies to improve your customer retention and increase the speed and strength of your flywheel.2022-04-2928 minDemand Gen Studio032. Benefits of Call Tracking for B2B BrandsHave you considered implementing call tracking for your B2B marketing campaigns but are unsure if it will improve performance or waste time and effort?Join me to explore the benefits of call tracking and how it can improve your results and help you better understand what works for each digital channel.00:00 - Intro01:01 - What is Call Tracking?02:13 - How Call Tracking Works03:08 - Static vs Dynamic Call Tracking07:12 - Discover the Value of Online and Offline Campaigns08:22...2022-02-2223 minDemand Gen Studio32. Benefits of Call Tracking for B2B BrandsHave you been thinking of implementing call tracking for your B2B marketing campaigns but are unsure if it will improve performance or be a waste of time and effort?
Join me to explore the benefits of call tracking and how it can improve your results and help you better understand what is working for each of your digital channels.
Don't miss the next one: https://www.boundify.io/demand-gen-studio
#CallTracking #B2BMarketing2022-02-1523 minDemand Gen Studio031. Lead Generation vs. Demand GenerationWhat's the difference between lead generation and demand generation? When do I use them? Should you be doing both?
During this episode, we'll discover the key differences between demand generation and lead generation and how they work together to help your business succeed.
2022-02-0119 minDemand Gen Studio030. Auditing Your Google Search Ads CampaignsA great-performing search ads campaign requires attention to detail, and it is not a set-and-forget endeavor. For our next episode, I'll share some of the critical areas that I review when auditing accounts for prospects.2021-12-2144 minDemand Gen Studio029. Leveraging Email for Each Step of Your B2B Buyer JourneyEmail marketing can be a powerful tool in your B2B marketing efforts. The key is segmentation and matching your message to the stage of your buyer's journey.
During this episode, we'll explore how to tailor your emails to deliver relevant messages to your contacts that provide value for them and increase business for your brand.2021-11-1629 minDemand Gen Studio028. Paid Search Campaign Types that Every B2B Marketer Need to KnowWhile, in general, paid search campaigns are by B2B marketers to get in front of high-intent users, there are nuances to the types of campaigns you can create.
Join us to discover how your brand, the kind of product or service you offer, and your competitors' brand affect the paid search campaigns you should launch.2021-11-0931 minDemand Gen Studio027. What Is Demand Gen? The Value & Supply Chain InterpretationWhile this video and podcast series is dedicated to covering topics of interest to demand gen marketers, I've not shared my interpretation of demand generation and its purpose.
Well, that changes today :)2021-10-0520 minDemand Gen Studio026. Building a Demand Gen Strategy that Scales (Part 2)You have been charged with launching a brand new demand generation program, or maybe you want to improve upon something already implemented. How do you start? There are many moving parts to demand generation, and it is easy to get lost in the tactics and never-ending trends. In this episode, we'll continue our conversation on the foundation and clear steps for a successful demand gen strategy that will allow you to succeed.2021-09-2129 minDemand Gen Studio025. Building a Demand Gen Strategy that Scales (Part 1)You have been charged with launching a brand new demand generation program, or maybe you want to improve upon something already implemented. How do you start? There are many moving parts to demand generation, and it is easy to get lost in the tactics and never-ending trends. In this episode, we'll discuss the foundation and clear steps for a successful demand gen strategy that will allow you to succeed.2021-08-2427 minDemand Gen Studio024. How to Generate High-Quality Paid Media Leads (Part 2)In the second episode of this two-part installment, we’ll take a closer look at generating high-quality leads at scale and breaking down the formula for doing so.
Our previous episode discussed setting objectives and building a creative ad plan. Let’s take that plan into action while evaluating and expanding it, focusing on demand at the top and bottom of the marketing funnel.2021-08-1043 minDemand Gen Studio023. How to Generate High-Quality Paid Media Leads (Part 1)You need every dollar paid to drive high-quality leads at scale, and that’s a fundamental marketing goal. So how can you best do this?
Try following these steps. In this two-part episode, we’ll walk through the formula for generating quality digital advertising leads, looking first at the importance of setting objectives and building a creative plan.2021-07-2731 minDemand Gen Studio022. Video Content Best PracticesVideo content is an essential tool for sharing messaging and highlighting new products and services in a uniquely visual way. But how well is your video content supporting your business goals?
In this episode, we’ll look at how you can best leverage, analyze, and share video content so that each clip provides new opportunities for engaging with your audience.2021-07-1325 minDemand Gen Studio021. Multilingual and Multi-Regional Sites Best PracticesMultilingual and multi-regional sites matter because diversity and communication are essential in an interconnected, globalized world.
During this episode, we'll explore why using native language and localized content is a customer/user-centric approach that delivers optimal experiences.2021-06-2923 minDemand Gen Studio020. Is Your B2B Website Leaking Revenue?Sometimes, the key to increasing your leads' quantity and quality isn't bringing more traffic but ensuring that your website correctly captures and alerts your team across the many channels your website offers.
During this episode, we'll explore how to audit and fix issues with your forms, phone numbers, shared inboxes, and chat options. You'll be surprised by the opportunities you are leaving on the table.2021-04-2029 minDemand Gen Studio019. LinkedIn Ads Essentials for B2B MarketersFinding the right audience is critical for B2B companies. While paid search is great at intent, LinkedIn Ads are unique in their ability to target over 700 million business-focused individuals.
Learn the essentials of this ad platform to increase your chances of succeeding in LinkedIn.2021-03-3027 minDemand Gen Studio018. Why CRM Implementations Fail?Did you know that up to 50% of CRM implementation projects fail? Implementing a CRM is a complex task, but not an impossible one.
During this episode, we'll dive into some common causes and how to avoid them to make a success of your CRM implementation.2021-03-0423 minDemand Gen Studio017. Making Sense of HubSpot Lifecycle StagesAre you taking full advantage of HubSpot's lifecycle stages?;
During this episode, learn what they are, how to adapt them to our current contact management strategy, and improve communication and collaboration within marketing, sales, and customer success teams.2021-02-1626 minDemand Gen Studio016. How to Justify Your Marketing BudgetMarketing is one of those activities that almost every company knows should be done. Still, when the time comes to put money in the budget, marketing professionals, especially in B2B, have a hard time justifying the investment and finding ways to prove ROI.
During this episode, we'll explore how to justify your marketing budget and how to tie it to business outcomes.2021-01-2614 minDemand Gen Studio015. How to Speed Up Your WebsiteWe all know that website speed matters, but why? And how do you know if your website is fast? And if it is not, what can you do about it? Join us for our first Boundify Live of 2021 with Tim Lowry from Tip Top Search + Marketing. We'll dive into what you need to do to speed up your website now.2021-01-1247 minDemand Gen Studio014. Driving Revenue Through Inbound or Outbound ChannelsShould your organization drive new business opportunities and revenue through inbound or outbound initiatives? Should you deploy both? In any case, what is the difference? We will figure it out during this episode of Demand Gen Studio.2020-12-0818 minDemand Gen Studio013. 2021 Marketing Trends with Mike LockeWe had an exciting conversation about marketing trends for 2021 with Mike Locke, a MarTech expert and CEO of the Marketing Technology Association.2020-11-2447 minDemand Gen Studio012. Optimizing Your B2B Website with HubSpot CMSIn this episode, we had Guillermo Arenas from HubSpot, who shared how to optimize your B2B website for experience, performance, and security using HubSpot CMS.2020-11-1040 minDemand Gen Studio011. Facebook Pixel: The Tricks of the TradeDuring this episode, we discussed the Facebook Pixel capabilities and how to use them to maximize your ad campaign performance.2020-11-0313 minDemand Gen Studio010. Competitive Keyword ResearchDuring this episode, we talked about how to do competitive keyword research.2020-10-2730 minDemand Gen Studio009. Attribution Models - What You Need to KnowDuring this episode, we talked about attribution models.2020-10-2017 minDemand Gen Studio008. Brochure Vs. Demand Gen WebsitesIn this episode, we discussed brochure vs. demand gen websites and understanding website user experience using Hotjar.2020-10-1325 minDemand Gen Studio007. How to Come Up with 2021 Marketing GoalsIn this episode, I talked about these topics: working on marketing goals for 2021 and details about Google Ads quality score.2020-10-0613 minDemand Gen Studio006. How Intelligent Tracking Prevention Impacts Marketers and AdvertisersIn this special episode, we had as guests Tim Lowry and Robbie Fitzwater. We drove into the changes introduced into Safari 14 and Apple's Intelligent Tracking Prevention and explored its implications for marketers and advertisers.2020-09-2939 minDemand Gen Studio005. SEO Vs. Paid SearchIn this episode, I talked about SEO vs. paid search and the types of goals in Google Analytics.2020-09-2234 minDemand Gen Studio004. Gated Vs. Ungated ContentIn this episode, Leo and I discussed the pros and cons of gating or ungating your website content, depending on whether you want to prioritize lead generation or SEO and content engagement.2020-09-1528 minDemand Gen Studio003. Paid Media KPIs for Each Stage of the Buyer JourneyIn this episode, Leo and I talked about why you need different KPIs for your paid advertising efforts depending on the stage of your journey of your potential buyers.2020-09-0835 minDemand Gen Studio002. Marketing And Sales AlignmentIn this episode, Leo and I talked about why marketing and sales teams at B2B companies are usually misaligned and what to do about it.2020-09-0131 min
Demand Gen Studio001. Paid Search vs. Paid SocialFor our first episode, we explored the difference between paid search and paid social and when it makes sense to use one or the other for your paid advertising strategy.🔗 Episode Resources:- Learn more about B2B demand generation → https://www.boundify.io/blog- Learn more about paid search → https://www.boundify.io/blog/search-type-campaigns-that-every-b2b-marketer-should-know📞 Book a Free Strategy Call:https://www.boundify.io/lets-talk➡️ Subscribe to Demand Gen Studio on your favorite platform: https://www.boundify.i...2020-08-2528 min