Shows
Shift & Thrive: CEO Insights on Driving ChangeThe Customer: The Real Key to GTM Success - Shift & Thrive - Episode # 069What does it take to build a go-to-market motion that actually works today? In this special compilation of Shift & Thrive, host Natalie Nathanson brings together insights from CEOs, founders, and marketing leaders who’ve learned that growth starts and ends with one thing: the customer. As markets evolve and AI-generated content floods every channel, connecting with buyers requires a deeper, more dynamic understanding of what really drives their decisions. You’ll hear how leaders are redefining customer-centric growth as they avoid tech-first messaging traps, strengthen alignment across teams, and rally their organizations around a shared view of the customer.
2025-11-0529 min
Shift & Thrive: CEO Insights on Driving ChangeNailing Your Niche - Brad McGinity - Shift & Thrive - Episode # 051How can leaders transform go-to-market strategies by aligning sales, marketing, and customer experience while fostering a people-first culture and driving sustainable growth? In this episode, Brad McGinity draws on his deep experience as a founder, board member, and revenue leader to explore what it takes to build resilient go-to-market strategies. He shares lessons from transforming sales motions, emphasizing the critical importance of foundational work, cultural alignment, and a sharp focus on your ideal customer profile. From evolving sales dynamics to modern communication tactics, Brad offers actionable advice for CEOs and revenue leaders aiming to drive long-term growth through disciplined...
2025-07-0256 min
The Revenue Insights PodcastHow to Prevent Deal Slippage in 2023 with Brad McGinity at HoneIn this episode of the Revenue Insights Podcast, host Lee Bierton is joined by Brad McGinity, CRO at Hone, a platform for cohort-based management and leadership training. Brad’s role is a problem solver in the revenue operations space. You must listen to this episode if you’re forced to be hands-on with your teams. The touch points covered include redefining success metrics, achieving sales process consistency by defining entry and exit points in the funnel, and how to make accurate forecast calls. Brad also touches on using MEDDPICC to qualify deals and prevent deal slippage and spotting and removing fric...
2023-06-0136 min
Sales Ops DemystifiedHow to Prevent Deal Slippage in 2023 with Brad McGinity at HoneIn this episode of the Revenue Insights Podcast, host Lee Bierton is joined by Brad McGinity, CRO at Hone, a platform for cohort-based management and leadership training. Brad’s role is a problem solver in the revenue operations space. You must listen to this episode if you’re forced to be hands-on with your teams. The touch points covered include redefining success metrics, achieving sales process consistency by defining entry and exit points in the funnel, and how to make accurate forecast calls. Brad also touches on using MEDDPICC to qualify deals and prevent deal slippage and spotting and removing fric...
2023-06-0136 min
SeanGeek and FastFret PodcastEpisode 431 – Frehley Stanley Moore Is Our Fave Crash test DummyWe welcome back Ronald George Moore to the show! We talk about Gilmore Girls and Sebastian Bach. (0:32) Ace Frehley formerly of Kiss has called out Paul Stanley for being a dick and wants a formal apology. Why are they fighting and where did this all come from. (3:59) Sam from Witchpolice Radio recently had Brad Roberts from the Crash Test Dummies on and we just had to talk about it. (36:02) We wrap our heads around artists’ best albums often not being their best selling ones and why that is.#podcast #manitobamoneyshot #gilmoregirls #sebastianbach #kiss #crashtestdummies #kimmitchell #mu...
2023-04-171h 04
Sales Code Leadership Podcast62. From boss to coach with Brad McGinityBrad leads the Sales and Account Management teams as the CRO of Hone, the leader in online live, cohort-based training. Before Hone, he was CRO of 15Five, where he helped the company grow revenue more than 14x and raise nearly $100M. At various times he led Sales, Customer Experience, Marketing, Partnerships, and Professional Services at 15Five. Prior to 15Five, he cofounded Windsor Circle where he was VP of Sales and sat on the Board. In addition to working as a CRO, Brad is an active angel investor and go-to-market consultant to venture-backed SaaS companies. When not working, Brad moonlights as...
2023-03-1835 min
Sales Code Leadership PodcastEpisode 62 - Brad McGinityBrad leads the Sales and Account Management teams as the CRO of Hone, the leader in online live, cohort-based training. Before Hone, he was CRO of 15Five, where he helped the company grow revenue more than 14x and raise nearly $100M. At various times he led Sales, Customer Experience, Marketing, Partnerships, and Professional Services at 15Five. Prior to 15Five, he cofounded Windsor Circle where he was VP of Sales and sat on the Board. In addition to working as a CRO, Brad is an active angel investor and go-to-market consultant to venture-backed SaaS companies. When not working, Brad moonlights as...
2023-03-0735 min
Pipeline with Dave GerhardtBuilding Pipeline Through Brand with 15Five CRO Brad McGinity + CMO Julia SteadAlignment, flexibility, and prioritization. These three focus points proved critical to 15Five's pipeline generation in the past 6 months. For this episode of Pipeline, Dave sat down with 15Five's CRO, Brad McGinity, and CMO, Julia Stead. They covered everything from what Julia's first few days at 15Five looked like, to the breakdown of 15Five's pipeline forecast matrix. But one of the biggest takeaways (and one of Dave's favorite as Drift's Chief Brand Officer)? Brand campaigns matter, and they're instrumental to driving pipeline for your business.
2021-10-1846 min
Revenue Talks with Justin KellerBuilding Pipeline Through Brand with 15Five CRO Brad McGinity + CMO Julia SteadAlignment, flexibility, and prioritization. These three focus points proved critical to 15Five's pipeline generation in the past 6 months. For this episode of Pipeline, Dave sat down with 15Five's CRO, Brad McGinity, and CMO, Julia Stead. They covered everything from what Julia's first few days at 15Five looked like, to the breakdown of 15Five's pipeline forecast matrix. But one of the biggest takeaways (and one of Dave's favorite as Drift's Chief Brand Officer)? Brand campaigns matter, and they're instrumental to driving pipeline for your business.
2021-10-1848 min
Provide Like Jesus- Inspiring Christians to Serve Their Families and Communities like Christ#34 Brad McGinity On How Vulnerability Develops Personal and Professional RelationshipsBrad McGinity leads the revenue organization of Marketing, Sales, Success, Support, and Services at 15Five, the leading People and Performance platform for high-growth companies. Revenue and headcount have grown nearly 5x since he joined the company in August of 2017. He previously co-founded Windsor Circle, a predictive marketing and analytics software provider, where he was the VP of Sales and a Board member. He was also the top-performing sales exec at Bronto Software before its acquisition by Netsuite. After Bronto, he picked up an MBA from UNC Kenan-Flagler. When not leading sales at 15Five, Brad moonlights as a...
2021-02-0737 min
The Startup HatsChapter 10: The Sales Manager's Hat"The sales reps are the ears and eyes for potential customers. No matter how much YOU love your new business, your good idea only matters if people will pay for it. Your sales reps will be the first to know if you have product market fit. If every deal is an uphill battle, it may not indicate that you’ve hired a bad rep, it could be a warning signal about the demand for your product. With that in mind, it’s essential that you make smart investments in sales as you grow your startup." - Brad McGinity, Chief Reve...
2020-08-2831 min
Scaleup Valley PodcastEp. 140 Celebrating The Wins Of War Time With The Chief Revenue Officer At 15FiveOn this episode of the Scaleup Valley podcast, Mike Dias speaks with Brad McGinity, Chief Revenue Officer at 15Five.
Key Takeaways - The Rules of Thumb for living through times like this:
- Always tells the truth
- Be as transparent as you can
- Celebrate the wins
2020-05-1230 min
Scaleup Valley PodcastEp. 102 Scaling Up With The Chief Revenue Officer At 15FiveMike Dias speaks with Brad McGinity, the Chief Revenue Officer at 15Five, to learn his scaling up process with this continuous performance management software.
2020-01-0242 min