Brad McGinity - Podcast Details

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Shift & Thrive: CEO Insights on Driving ChangeNailing Your Niche - Brad McGinity - Shift & Thrive - Episode # 051How can leaders transform go-to-market strategies by aligning sales, marketing, and customer experience while fostering a people-first culture and driving sustainable growth? In this episode, Brad McGinity draws on his deep experience as a founder, board member, and revenue leader to explore what it takes to build resilient go-to-market strategies. He shares lessons from transforming sales motions, emphasizing the critical importance of foundational work, cultural alignment, and a sharp focus on your ideal customer profile. From evolving sales dynamics to modern communication tactics, Brad offers actionable advice for CEOs and revenue leaders aiming to drive long-term growth through disciplined...2025-07-0256 min

Sales Ops DemystifiedHow to Prevent Deal Slippage in 2023 with Brad McGinity at HoneIn this episode of the Revenue Insights Podcast, host Lee Bierton is joined by Brad McGinity, CRO at Hone, a platform for cohort-based management and leadership training. Brad’s role is a problem solver in the revenue operations space. You must listen to this episode if you’re forced to be hands-on with your teams. The touch points covered include redefining success metrics, achieving sales process consistency by defining entry and exit points in the funnel, and how to make accurate forecast calls. Brad also touches on using MEDDPICC to qualify deals and prevent deal slippage and spotting and removing fric...2023-06-0136 min

The Revenue Insights PodcastHow to Prevent Deal Slippage in 2023 with Brad McGinity at HoneIn this episode of the Revenue Insights Podcast, host Lee Bierton is joined by Brad McGinity, CRO at Hone, a platform for cohort-based management and leadership training. Brad’s role is a problem solver in the revenue operations space. You must listen to this episode if you’re forced to be hands-on with your teams. The touch points covered include redefining success metrics, achieving sales process consistency by defining entry and exit points in the funnel, and how to make accurate forecast calls. Brad also touches on using MEDDPICC to qualify deals and prevent deal slippage and spotting and removing fric...2023-06-0136 min

SeanGeek and FastFret PodcastEpisode 431 – Frehley Stanley Moore Is Our Fave Crash test DummyWe welcome back Ronald George Moore to the show! We talk about Gilmore Girls and Sebastian Bach. (0:32) Ace Frehley formerly of Kiss has called out Paul Stanley for being a dick and wants a formal apology. Why are they fighting and where did this all come from. (3:59) Sam from Witchpolice Radio recently had Brad Roberts from the Crash Test Dummies on and we just had to talk about it. (36:02) We wrap our heads around artists’ best albums often not being their best selling ones and why that is.#podcast #manitobamoneyshot #gilmoregirls #sebastianbach #kiss #crashtestdummies #kimmitchell #mu...2023-04-171h 04

Sales Code Leadership Podcast62. From boss to coach with Brad McGinityBrad leads the Sales and Account Management teams as the CRO of Hone, the leader in online live, cohort-based training. Before Hone, he was CRO of 15Five, where he helped the company grow revenue more than 14x and raise nearly $100M. At various times he led Sales, Customer Experience, Marketing, Partnerships, and Professional Services at 15Five. Prior to 15Five, he cofounded Windsor Circle where he was VP of Sales and sat on the Board. In addition to working as a CRO, Brad is an active angel investor and go-to-market consultant to venture-backed SaaS companies. When not working, Brad moonlights as...2023-03-1835 min

Sales Code Leadership PodcastEpisode 62 - Brad McGinityBrad leads the Sales and Account Management teams as the CRO of Hone, the leader in online live, cohort-based training. Before Hone, he was CRO of 15Five, where he helped the company grow revenue more than 14x and raise nearly $100M. At various times he led Sales, Customer Experience, Marketing, Partnerships, and Professional Services at 15Five. Prior to 15Five, he cofounded Windsor Circle where he was VP of Sales and sat on the Board. In addition to working as a CRO, Brad is an active angel investor and go-to-market consultant to venture-backed SaaS companies. When not working, Brad moonlights as...2023-03-0735 min

Revenue Talks with Justin KellerBuilding Pipeline Through Brand with 15Five CRO Brad McGinity + CMO Julia SteadAlignment, flexibility, and prioritization. These three focus points proved critical to 15Five's pipeline generation in the past 6 months. For this episode of Pipeline, Dave sat down with 15Five's CRO, Brad McGinity, and CMO, Julia Stead. They covered everything from what Julia's first few days at 15Five looked like, to the breakdown of 15Five's pipeline forecast matrix. But one of the biggest takeaways (and one of Dave's favorite as Drift's Chief Brand Officer)? Brand campaigns matter, and they're instrumental to driving pipeline for your business.2021-10-1848 min

Pipeline with Dave GerhardtBuilding Pipeline Through Brand with 15Five CRO Brad McGinity + CMO Julia SteadAlignment, flexibility, and prioritization. These three focus points proved critical to 15Five's pipeline generation in the past 6 months. For this episode of Pipeline, Dave sat down with 15Five's CRO, Brad McGinity, and CMO, Julia Stead. They covered everything from what Julia's first few days at 15Five looked like, to the breakdown of 15Five's pipeline forecast matrix. But one of the biggest takeaways (and one of Dave's favorite as Drift's Chief Brand Officer)? Brand campaigns matter, and they're instrumental to driving pipeline for your business.2021-10-1846 min

Provide Like Jesus- Inspiring Christians to Serve Their Families and Communities like Christ#34 Brad McGinity On How Vulnerability Develops Personal and Professional RelationshipsBrad McGinity leads the revenue organization of Marketing, Sales, Success, Support, and Services at 15Five, the leading People and Performance platform for high-growth companies. Revenue and headcount have grown nearly 5x since he joined the company in August of 2017. He previously co-founded Windsor Circle, a predictive marketing and analytics software provider, where he was the VP of Sales and a Board member. He was also the top-performing sales exec at Bronto Software before its acquisition by Netsuite. After Bronto, he picked up an MBA from UNC Kenan-Flagler. When not leading sales at 15Five, Brad moonlights as a...2021-02-0737 min

The Startup HatsChapter 10: The Sales Manager's Hat"The sales reps are the ears and eyes for potential customers. No matter how much YOU love your new business, your good idea only matters if people will pay for it. Your sales reps will be the first to know if you have product market fit. If every deal is an uphill battle, it may not indicate that you’ve hired a bad rep, it could be a warning signal about the demand for your product. With that in mind, it’s essential that you make smart investments in sales as you grow your startup." - Brad McGinity, Chief Reve...2020-08-2831 min

Best Selling PodcastUsing LinkedIn the Right Way with Gessie SchechingerOur guest on this episode is Gessie Schechinger. Gessie is the VP of Sales at Oncourse which is a sales engagement platform for sellers. Much of the focus of this episode is on how to effectively take advantage of LinkedIn for starting relationships and developing new opportunities. Gessie shares lots of great advise like; how to get your invites accepted, how to use hashtags to post and find relevant connections, and how to ensure your profile is updated for success. But before we get started I wanted to let you know that T-REX has gone virtual for 2020. Join us on Sep...2020-08-2538 min

Best Selling PodcastFinding the Perfect Prospect with Jeff KoserOur guest on this episode is Jeff Koser. Jeff is the Founder and CEO at Zebrafi. Zebrafi is a guided selling cloud for the B2B enterprise. Jeff and I start off the podcast discussing the importance of finding your perfect prospect prior to building your business case. A good way to start is to find look a like accounts, accounts that look like your best customers. You can fundamentally increase your chances of creating new opportunities by focusing on the right accounts. Planning is key so prior to outreach put together your prospecting plan for success. But before we jum...2020-05-2736 min

Best Selling PodcastInformation is King with Joe BenjaminOur guest on this episode is Joe Benjamin. Joe is the co-founder and CEO at CheetahIQ in NYC. CheetahIQ is a research platform for salespeople, allowing them to find the information they need up to 10X faster than before. Joe and I start the podcast discussing how to find information nuggets that sellers can use to set themselves apart from the average sales person. Joe shares some of his secret data sources he uses to be more relevant for outreach and building the relationship. One of my favorites is the 10K annual report and the transcript from Quarterly earnings reports. Yo...2020-05-2134 min

Scaleup Valley PodcastEp. 140 Celebrating The Wins Of War Time With The Chief Revenue Officer At 15FiveOn this episode of the Scaleup Valley podcast, Mike Dias speaks with Brad McGinity, Chief Revenue Officer at 15Five. Key Takeaways - The Rules of Thumb for living through times like this: - Always tells the truth - Be as transparent as you can - Celebrate the wins 2020-05-1230 min

Best Selling PodcastE61 - Shifting the Mindset to IF and HOW with Nick BeilOur guest on this episode is Nick Beil. Nick is the President at Narrative Science. Nick and I kick off the episode discussing “getting back to sales basics”. We open with how sales teams need to rethink how they market and sell their products. Sellers first must approach the conversation to find out IF and then HOW they can help. Discover the pain, determine if there is a fit and then develop a solution proposal. Great conversation with lots of good take aways. But before we jump into the episode I want to thank our sponsor the T-REX Summit the southeast’s p...2020-04-2140 min

Best Selling PodcastSales hacking tips to grow revenue with Max AltschulerOur guest on this episode is Max Altschuler. Max is the Founder of Sales Hacker and the VP of Marketing at Outreach.io. We jump into the conversation discussing Max’s background and why he started Sales Hacker. We then get into discussing one of the biggest shifts in selling today which is the arrival of Millennial sales leaders and Generation Z sellers. The latest generation of sales professionals think differently and aren’t motivated by the same things as Gen X or Boomers. Sales orgs that recognize this fact will have an advantage in the market place moving forward. But bef...2020-03-0340 min

Best Selling PodcastWhat the top 1% of sellers do and why you should to with Scott IngramOur guest on this episode is Scott Ingram. Scott is an Account Director at Relationship One and the host of Sales Success Stories podcast. Scott and I begin the conversation discussing what Best Sellers look like and what they do that other sellers don’t. Scott has interviewed over 85+ #1 sellers across the country so he has an expert opinion when it comes to this unique group of overachievers. We also discuss the concept of the Executive Memo which is used to build trust and collaboration with large enterprise customers. But before we jump into the episode I want to thank our spo...2020-02-2146 min

Scaleup Valley PodcastEp. 102 Scaling Up With The Chief Revenue Officer At 15FiveMike Dias speaks with Brad McGinity, the Chief Revenue Officer at 15Five, to learn his scaling up process with this continuous performance management software.2020-01-0242 min

Best Selling PodcastLive from the T-REX Summit 2019This is a special live episode that was recorded during our annual T-REX Summit at the Carolina Theatre in downtown Durham on April 16th, 2019. I invited a panel of sales experts to join me on stage to do a deep dive into a couple of hot topics. The panel includes Brad McGinity the CRO at 15Five, Eric Gressel the EVP of Sales at One Source and Chas Scarantino the VP of Sales at Pendo. The top two topics voted on by our live audience were; What are the characteristics of a best seller? What are the things I should focus on to...2019-04-2634 min

Best Selling PodcastOn your Mark, get Set, Go!Our guest on this episode is Brad McGinity. Brad is currently the Vice President of Sales at 15Five a Silicon Valley based startup that makes continuous employee feedback simple to drive high performing cultures. Prior to 15Five, Brad was a co-founder and VP of Sales at Windsor Circle. During this episode we’ll focus on Brad’s run at Windsor Circle and learn what its like to build a team from scratch while trying to deliver results in a very fast paced environment. We’ll also uncover a couple of interesting facts about Brad like the fact that he trained with Michae...2018-05-2938 min