Shows
Response DriversConnecting the Dots: Turning Insights Into Scalable Strategies With Brad SchlachterBrad Schlachter is the Founder and CMO at Rise Business Ventures, a consultancy that provides fractional CMO services and growth strategies for companies in technology, media, and entertainment. With over 15 years of experience, he has led marketing initiatives for major brands like Disney, Microsoft, and Major League Baseball, as well as high-growth startups. His expertise includes scaling customer acquisition, improving conversion rates, and reducing churn through data-driven strategies. In this episode… Not all data is created equal — and not every marketing strategy delivers results. In a fast-moving digital landscape where vanity metrics often distract from true...2025-07-0132 min
Revenue Engine PodcastCreating Memorable Marketing Content With Brad Schlachter of Simpler Media GroupBrad Schlachter is a digital marketer, advisor, and strategist for entertainment, media, and tech organizations. In addition to working as an independent consultant, he is the Head of Growth and Engagement at Simpler Media Group. His areas of expertise include traditional branding and performance marketing, particularly in new technology and media. He concurrently works as an advisor for the San Francisco Symphony, Audiosocket, and RTRN Strategy. Brad started his career working for some of the largest names in entertainment, including Disney, Microsoft, and MLB. In this episode… So much marketing content goes unnoticed by the av...2022-03-1130 min
Well Designed LivesMolly SchlachterWe are excited to bring you the inaugural episode of our podcast, a conversation between our host, Brad Weesner, and Molly Schlachter. Molly is a well-known and respected photographer here in Lancaster, Pennsylvania. Brad and Molly talk about a lot of bits of my history, how the name of my design firm came about, Molly's photo jam events, and more. Molly has a background in creative writing, the arts, education, and branding. She's also the creator and producer of Photo Jam, a platform used by people all over the country. Her easy nature makes any time spent with Molly...2022-02-081h 09
OneSignal PodcastBuilding & Retaining a Streaming Video AudienceEpisode 26 of the OneSignal podcast hosted by Josh Wetzel welcomes the digital media audience-building veteran Brad Schlachter to the show. Brad has a nearly three-decade career building loyal customer bases at Disney, Sega, MLB, Hallmark, and more. He joins to share his experience building Hallmark's and Motor Trends video streaming businesses, what messaging channels he's found success with, and some ideas on how to grow. Brad shared some timeless tidbits such as asking the customer what they want and delivering it, using an example from his Motor Trend and Hallmark experiences. His advice is sound:What's your...2021-11-2221 min
Best Kept Secret with Jay KingleyBrad Schlachter: Sticky AND ClickyClicky AND Sticky not Clicky OR Sticky. Brad Schlachter, a fractional CMO now with Simpler Media Group, advises not to get caught up in vanity metrics that drive clicks at the expense of getting your traffic to engage and convert. Startups and other rapidly growing companies often fall into the trap of scaling traffic rather than customers. Growing your vanity metrics isn’t the same as growing your revenues.To obtain long term success you must focus on scaling the right customers, not just any customers. You have to consider not just the initial revenues, but margin, ret...2021-10-0627 minFractionals Unplugged with Jay KingleyBrad Schlachter: Sticky AND ClickyClicky AND Sticky not Clicky OR Sticky. Brad Schlachter, a fractional CMO now with Simpler Media Group, advises not to get caught up in vanity metrics that drive clicks at the expense of getting your traffic to engage and convert. Startups and other rapidly growing companies often fall into the trap of scaling traffic rather than customers. Growing your vanity metrics isn’t the same as growing your revenues.To obtain long term success you must focus on scaling the right customers, not just any customers. You have to consider not just the initial revenues, but margin, ret...2021-10-0627 min
Mission Matters Marketing with Adam TorresBrand Positioning Strategy with Brad SchlachterBrand positioning strategy has become increasingly important in today's competitive market. Telling the right on brand story can mean the difference between a successful launch and one that falls flat. In this episode, Adam Torres and Brad Schlachter, Marketing Consultant and Fractional CMO, explore brand positioning strategy and what business owners and entrepreneurs should know. Follow Adam on Instagram at https://www.instagram.com/askadamtorres/ for up to date information on book releases and tour schedule.Apply to be interviewed by Adam on our podcast:https://missionmatters.lpages.co/podcastguest/More FR...2020-06-0909 min