Shows
CLATV Member ShowcasePurpose & Profit Podcast - Charity: Water On How to Be Disruptive with a Purpose¥In this episode of Purpose & Profit, co-hosts Dave Raley and Carly Berna sit down with Brady Josephson, VP of Marketing & Growth at charity: water, to explore what it really takes to be disruptive—not just in marketing, but within an organization’s culture and strategy.Brady shares behind-the-scenes stories from the bold and sometimes controversial Dreamers campaign, as well as the inspiration and vision behind The Experience Lab—a multi-year, high-investment initiative designed to transform donor engagement. He also discusses how charity: water is reducing friction in decision-making, empowering “doers,” and embracing internal disruption to stay agile a...2025-05-1338 minPurpose & Profit PodcastCharity: Water On How to Be Disruptive with a Purpose¥In this episode of Purpose & Profit, co-hosts Dave Raley and Carly Berna sit down with Brady Josephson, VP of Marketing & Growth at charity: water, to explore what it really takes to be disruptive—not just in marketing, but within an organization’s culture and strategy.Brady shares behind-the-scenes stories from the bold and sometimes controversial Dreamers campaign, as well as the inspiration and vision behind The Experience Lab—a multi-year, high-investment initiative designed to transform donor engagement. He also discusses how charity: water is reducing friction in decision-making, empowering “doers,” and embracing internal disruption to stay agile a...2025-05-1338 min
Not by AccidentNot by Accident: Sports Winning and Losing -Episode 20Sports and competition are universal across time, cultures and generations. Since human's existed they have been playing (and creating) athletic competitions. Sports teach us amazing lessons in a dynamic manner. We learn as we do and sometimes we have to learn very quickly. Discipline, teamwork, cooperation, persistence, humility, the necessity of physical, mental and intellectual prowess, overcoming adversity, short-term pain for long-term reward... all these are critical lessons of life that are directly taught by participation in sports.Many people mistakenly judge success in sports by the final outcome of the game or event. In other words if we won. ...2025-02-1508 min
Frontier FMFrontier FM: NextAfter Throwback Edition, EP #76In celebration of our LinkedIn Live event with NextAfter (and definitely NOT because we ran out of episodes in the queue) we are taking a dive into episodes past, pulling out some of our favourite moments from our time with our guests from NextAfter and their alumni! Original Episodes All About Testing with Nathan Hill from NextAfter, EP #70 Discussing Digital Fundraising Trends with Brady Josephson, EP #53 Tim Kachuriak of NextAfter Talks Online Optimization, the Digital Frontier, and Generosity, EP #25 Resources & People Mentioned Check out our Linkedin Live event at https://www.linkedin.c...2024-10-0142 min
Inspired Nonprofit LeadershipPlanning for More Donors In this episode of Inspired Nonprofit Leadership, host Sarah Olivieri welcomes Brady Josephson, VP of Marketing and Growth at Charity Water, to discuss innovative strategies in nonprofit marketing. Brady shares insights on creating future demand, the importance of monthly giving, and how to prioritize donor retention. Learn about the concept of 'future demand' and how it can help build a long-term, sustainable donor base. Brady also emphasizes the value of always testing and experimenting, creating a culture of curiosity and continuous learning. Tune in for valuable tips on nonprofit growth and donor engagement. HBrady is VP of...2024-08-0838 min
We Are For Good Podcast - The Podcast for Nonprofits555. How to Create a Modern Donor Journey - Dulari Gandhi, Tiffany Allen, and Brady JosephsonMeet Dulari, Tiffany, and Brady. Are you looking for the playbook to fundraise more by creating journeys that guide donors from their first interaction to becoming lifelong advocates? The answer isn't a complicated one. It's threaded through an intentional donor journey. Tune into this episode as our experts walk us through how to create a modern donor journey within our organizations today. 💡 LearnHow to create personalized, human connections with donors rather than overly complex automated segmentation and journeys.How to leverage storytelling and diverse perspectives to engage donors and build a sense of comm...2024-07-2243 min
We Are For Good Podcast - The Podcast for Nonprofits512. 9 Nonprofit Trends That Matter in 2024: Activate the One = Grow the movement. - Jon McCoy, Becky Endicott, and Brady Josephson, charity: waterWelcome back to 9️⃣ Nonprofit Trends that Matter in 2024 Series! How does a movement begin? Simple - with one person. Gone are the days of 'build it and they will come.' True community is about co-creation, about building alongside people. Finding solutions together not only propels your mission forward but also cultivates believers who won't let you fail. Today, we're thrilled to have Brady Josephson, VP of Marketing & Growth at charity: water, as our special guest. Brady leads a team of storytellers, creatives, and marketers responsible for growing, supporting and celebrating the charity: water community and their impact. Join us a...2024-02-2141 min
Holy Donuts: A Marketing And Donor Engagement Podcast For Christian Non-ProfitsHoly Donuts EP 13 : The Art of Storytelling in Nonprofit Marketing with Brady Josephson"Don't chase a title, chase experience... If any industry should be able to embrace freedom and risk, it's us in our space. - Brady Josephson"Uncover the secrets to enhancing your nonprofit's donor engagement in this compelling episode featuring Brady Josephson, the VP of Marketing and Growth at Charity Water. Join us as we delve into the dynamic world of nonprofit marketing and donor development, exploring the influential role of donor voice and anecdotes.* * * * * *This podcast is a partnership between WeGive and Share Inc.WeGive i...2023-12-0429 min
Successful Nonprofits Podcast11 Donor-Tested Ways to Say “Thank You”This week kicks off the holiday season here in the US, which is a time of reflection and gratitude. It also kicks off giving season. Whether you have a thank-you plan in place or not, make sure you listen in to this montage episode brimming with donor-tested, staff-approved strategies to convey just how deeply you cherish your end-of-year donors. We know how important it is to thank donors, yet the quest for a thank-you that truly stands out and resonates with your supporters can be a formidable challenge. So, join us in today's episode for a fountain...2023-11-2120 min
Good Marketing UnpluggedHow charity: water Uses Consistent Narrative & Testing to Fuel Their Marketing & Growth (Rewind) — Brady JosephsonWhat have you learned from recent initiatives?Noah sat down with Brady Josephson, marketing & growth lead at one of the strongest nonprofit brands around: charity: water. Brady talked through struggles and successes he’s experienced and expanded the idea of what it means to be a nonprofit brand. He also breaks down ways charity: water is testing new ideas and gives advice for how every organization should be learning from their current initiatives.---------------Bio:Brady helps lead Marketing & Growth at charity: water — a nonprofit focused on ending the global water cris...2023-09-1345 min
Good Marketing UnpluggedHow charity: water Uses Consistent Narrative & Testing to Fuel Their Marketing & Growth — Brady JosephsonWhat have you learned from recent initiatives? Noah sat down with Brady Josephson, marketing & growth lead at one of the strongest nonprofit brands around: charity: water. Brady talked through struggles and successes he’s experienced and expanded the idea of what it means to be a nonprofit brand. He also breaks down ways charity: water is testing new ideas and gives advice for how every organization should be learning from their current initiatives.---------------Bio:Brady helps lead Marketing & Growth at charity: water — a nonprofit focused on ending the global water cris...2022-11-1045 min
RKD Group: ThinkersBrady Josephson thinks about how charity: water is building better donor relationshipsBrady Josephson is the Marketing & Growth Lead at charity: water.
In this episode of Group Thinkers, hosts Justin McCord and Ronnie Richard sit down with Brady to discuss the importance of qualitative data and listening to your donors and how his organization has used that to grow their program. Tune in as we cover:
- A peek inside the walls of charity: water (6:00)
- Highlights from RKD’s “Listen Up” research study (9:58)
- How nonprofits can build strong relationships and connections with donors (11:55)
- How charity: water is using qualitative data to build better relationships (15:51)
- charity: water’s direct marketin...2022-10-1140 min
Frontier.FMDiscussing Digital Fundraising Trends with Brady JosephsonWhen discussing digital fundraising trends, there’s no better person to do it with than Brady Josephson. Formerly of NextAfter, Brady is now the interim Marketing & Growth Lead at charity: water and provides a wealth of experience from both sides of the charity world. On this episode, Ben and Brady discuss the future of data, technology’s impact on charity culture, and playing Moneyball in the nonprofit sector. You will want to hear this episode if you are interested in... Getting to know Brady Josephson, his love of sports, and his NextAfter journey [0:50] Diving into Brady’s next...2022-08-3142 min
Frontier FMDiscussing Digital Fundraising Trends with Brady JosephsonWhen discussing digital fundraising trends, there’s no better person to do it with than Brady Josephson. Formerly of NextAfter, Brady is now the interim Marketing & Growth Lead at charity: water and provides a wealth of experience from both sides of the charity world. On this episode, Ben and Brady discuss the future of data, technology’s impact on charity culture, and playing Moneyball in the nonprofit sector. You will want to hear this episode if you are interested in... Getting to know Brady Josephson, his love of sports, and his NextAfter journey [0:50] Diving into Brady’s next...2022-08-3142 min
The Build Good Fundraising Podcast#49: Where fundraising is going in 2022Send us a textOn the eve of the new year 2022, there’s no mistaking that the world has changed—and that includes fundraising. The role of charity and public society has certainly changed, but so have the expectations of donors. Today, we invite a few smart fundraisers to share their prediction about what will matter most in fundraising in 2022. Today we will be joined by:[02:41] - Dan Sonners, VP of Conrad Direct [10:50 ] - Becky Endicott, Co-Founder and Chief Storyteller at We Are for Good[19:57] - The Jan...2021-12-2939 min
Grant Writing & FundingEp. 185: Online Marketing For Nonprofits in the New NormalOnline Marketing for Nonprofits in the New Normal with Brady Josephson.
✨✨ Visit www.grantwritingandfunding.com to get the proven G.R.A.N.T.S. formula to write winning grants ✨✨
In 2020 we experienced a big shift in nonprofit organizations moving to online and digital fundraising. Now more and more nonprofits are wondering what type of online marketing for nonprofits there is to advance their missions.
In the beginning of the COVID-19 pandemic, it was a just a rush to, "Get Online"!
But now, more than a year and a half into the pandemic, have nonprofit organizations optimized their online marketing presence...2021-08-3155 min
4ZZZ Live DelayLive Delay - Ep 368 - Bum Spa and FatBum Spa:
Live at The Bearded Lady, West End, 7 November 2019
Bum Spa pack a sprawling, almost chaotic live band into short, tightly-crafted songs, led by songwriter Jason Pickering. They have been on the scene around 10 years, and are closely associated with independent label Dog Bay Records. They have released several singles and split 7"s, along with two self-titled EPs in 2018.
Recorded by James Walker & Scott Mercer
Mixed by Joe McCoramck
Special thanks to live engineer James Walker
Fat:
Live at The Foundry, Fortitude Valley, 23 November 2019
Fat has been a mainstay of the Brisbane punk community for over thirty years. Originally...2021-08-2955 min
Charity Digital PodcastTurning one-off donors into repeat supporters
This podcast is sponsored by Salesforce.org - the dedicated social impact team of Salesforce that delivers technology to nonprofits, educational institutions, and philanthropic organisations so they can connect with others and do more good.
In today’s podcast episode, we discuss findings from the Salesforce.org Global Online Fundraising Scorecard Report. The report analyses the online giving experience of over 600 organisations. It's fascinating findings reveal the state of online giving right now. This includes the successes and pitfalls of charities across the globe.
We discuss, among other things, what these findings mean for charities in pra...2021-05-1151 min
Grant Writing & FundingEp. 166: Simple Tips to Increase Charitable Giving on Your Nonprofit's WebsiteAre you looking for tips to increase donor giving on your nonprofit's website? You might be frustrated because you finally went through the work of installing a donate button and connected it to your nonprofit's PayPal account, but you are getting nada.
Why aren't donors giving? Your website is up. The donor button is up. But still, no transactions. Ugh. It makes you want to crawl under your desk with a box of Kleenex.
You might think, "Do people even care about my nonprofit?"
The fact is, that plenty of people probably care about your nonprofit and the mission it p...2021-04-1555 min
The Blue MarbleDigital marketing and the donor landscape - a conversation with Brady JosephsonBrady is the Managing Director of the NextAfter Institute where he performs original research, develops evidence-based resources, and provides data-driven training to help organizations raise more money online to fund their life-changing work.
A charity nerd, adjunct professor, and international speaker, his thoughts have been featured in The Huffington Post, NPR, and The Chronicle of Philanthropy among others. He was the lead researcher and author of The Canadian Online Fundraising Scorecard, The State of Nonprofit Donation Pages, and The State of Nonprofit Email Cultivation. Brady is also a host of The Generosity Freakshow — a podcast discussing how we...2021-03-2531 min
Rainmaker Fundraising PodcastGlobal Online Fundraising Scorecard, with Brady Josephson
Our good friend Brady Josephson at NextAfter joined us for a third episode here on the podcast recently. You might remember Brady from our conversation about COVID fundraising observations, or fundraising Testing. This week we connected with him to learn about the recent project that NextAfter and Salesforce.org collaborated on, called the Global Online Fundraising Scorecard. This study explored the front-end user experience of donors and email subscribers across multiple countries. Here are some of the key findings we cover in this discussion:Email sign-up was impossible in 27% of cases in the...2021-03-2244 min
Dynamic NonprofitsDNP Deep Dive: The State of Multi-Channel Donor Communications w/ Brady JosephsonBrady Josephson, Managing Director @ The NextAfter Institute, joins Dan to discuss findings from NextAfter and Virtuous' exciting new study "The State of Multi-Channel Donor Communications".
If you're a fundraiser who is concerned about multi-channel fundraising, or how to put it into action, this might be one of the most important interviews you listen to all year. Make sure to have a notepad ready...
Show Notes:
https://www.linkedin.com/in/bradyjosephson/
https://www.nextafter.com/
https://www.multichannelnonprofit.com/
https://www.multichannelnonprofit.com/data/
https://po...2021-01-2755 minThe Build Good Fundraising Podcast#22: Brady Josephson — The state of multi-channel donor communicationsSend us a textMulti-channel fundraising — the concept that we should cultivate donors across as many channels as we can — gets talked about a lot.And for good reason. The data shows that multi-channel giving is the best way to grow and maintain revenue.But high-quality multi-channel communication is hard to do. So what exactly are nonprofits doing in their marketing to truly be multi-channel — and do it well?To help you figure out what works, and what other organizations are doing, today we’re talking to Brady Josephson about new research...2020-10-2147 min
Nonprofit Architect Podcast with Brenda McChesneyThe REAL stats regarding nonprofits; An Interview with Brady JosephsonIn this episode of Nonprofit Architect, Travis discusses with Brady Josephson, an entrepreneur working with "Next After". They focus on core precepts of online fundraising, noting results from studies that show the wrong approaches of many nonprofit organizations to raising funds online. Listen in now and be informed Conversation Highlights [00:41] Brady explains that the concept behind "Next After" is basically to collect data, run experiments to essentially figure out what works in fundraising, and make that information accessible to nonprofit organizations [02:20] Donors lie [09:20] Takeaway #1: The Value Proposition...2020-09-0933 min
Successful Nonprofits PodcastUnleash Your Donors’ Generosity with Brady Josephson: Raise More Money Online TodayWe all want to know how we can increase our donations, and these days we especially want to know how to increase our online donations. According to Brady Josephson with NextAfter, this all starts with understanding why donors give - - - and why they decide to not give. Join us for today’s discussion about why donors do (or do not) give and get actionable tips that can help you unlock your greatest online giving potential.2020-08-0633 minRainmaker Fundraising PodcastTesting...Testing...Testing
It was great to have Brady Josephson back on the podcast today for a second conversation. If you didn't catch our conversation last month on COVID fundraising trends, you should check it out. But today, Brady and I talk about all things testing. This is one of Brady's favorite things to chat about. That shouldn't be a surprise, given his role as Managing Director at NextAfter's Institute for Online Fundraising.As a direct response fundraiser, I'm a big fan of testing. We test all the time. Sometimes we test something that makes a dramatic impact o...2020-07-2229 minRainmaker Fundraising PodcastCOVID-19 Fundraising Observations from NextAfter, with Brady Josephson
Brady Josephson, Managing Director of the Institute for Online Fundraising at NextAfter recently sat down with us to share what he's learning about the changing fundraising landscape during the COVID-19 crisis. This conversation and the learnings that Brady shares are based on observations from more than 157 nonprofits that were and are actively fundraising during the COVID crisis. Brady is learning and seeing some interesting trends that you'll no doubt want to be aware of:As COVID took hold in early March, a lot of fundraising slowed or stopped. There was a marked decrease in email volume, a...2020-06-2227 min
Fundraising Voices from RNLBrady Josephson at NextAfter - The power of experiments to amplify donor actionI’m excited to bring back on today’s episode Brady Josephson, managing director of the NextAfter institute. He spends his days conducting experiments, tests and looking deep into the data of donor response to see how we can do a better job communicating with and spurring action from our supporters. We cover what he's seeing as organizations reach out during the COVID-19 pandemic. Thinking critically about all aspects of your appeals is crucial – and testing and experimenting is a big part of challenging the norm and doing a better job with how we convert donors to action is really...2020-06-1222 min
Grant Writing & Funding120: Ways to Embrace Online Fundraising with Brady Josephson✨✨ Visit www.grantwritingandfunding.com to get the proven G.R.A.N.T.S. formula to write winning grants ✨✨
As we’re navigating through the pandemic and things are starting to reopen, we’ve seen a huge increase in online functions. You may be thinking “I need to learn all this and invest all my resources in online marketing.”
Brady Joshepson takes a simpler approach specifically for online fundraising for nonprofit organizations and shares the steps that you can take right now to boost your online marketing.
If you have any questions, feel free to email
holly@grantwritingandfunding.com
I’d love to connect...2020-05-0549 min
Nonstop NonprofitA New Normal: Letting data lead the way with NextAfterNextAfter's extensive data showing nonprofits' pre- and post-COVID-19 activities, communications, and purpose is the perfect place for you to start making positive, numbers-based changes for your nonprofit. Listen as Justin and Tim evaluate valuable data from 150+ charitable organizations across a dozen nonprofit verticals:Total weekly email volume from organizationsWhich verticals are communicating the mostFluctuation in email volume over recent monthsPercentage of emails talking about COVID-19Ratio of fundraising emails to newsletters and cultivation contentTo steal a quote from NextAfter's Brady Josephson, "...the work isn't done with a click." ... but your new normal can begin t...2020-05-0151 min
The Generosity FreakshowBrady Josephson, from the NextAfter Institute, on Cultivation, Donation Pages, and TrainingYour usual host, Brady Josephson, hops on the other side of the mic to share about new research studying 204 donation pages and another one looking at 2,589 nonprofit emails as well as the launch of the NextAfter Institute for Online Fundraising.
Links & Resources:
Donation Page Research: https://www.stateofdonationpages.com/
Cultivation Research: https://www.cultivatingdonors.com/
NextAfter Institute: https://www.nextafter.com/institute/2019-10-1947 min
Responsive Lab PodcastBrady Josephson from Next AfterWe talk to Brady Josephson of Next After about his experience helping nonprofits grow and improve donor relationships. ----- Learn more about the tools Virtuous provides leading nonprofits to grow giving at: https://www.virtuouscrm.com/. Get an in-depth guide to responsive fundraising to help your organization grow generosity from the modern donor at: https://www.virtuouscrm.com/responsive/.2019-08-0731 min
Fundraising Voices from RNLBrady Josephson - NextAfter - Recurring GivingRecurring giving is a big topic these days, particularly among our higher education partners. Everyone's watching the massive increase in subscription services, and particularly how young alumni or donors use them. Also, we're just really excited about the idea of people buying into consistent, regular giving. But most of us haven't really figured out how to give for monthly gifts real well, how to thank recurring donors, or even in some cases how to receive the gifts correctly. It's a tremendous opportunity to build a base of committed, regular donors who have bought into your cause. So...2019-03-1922 min
The Generosity FreakshowWhen It Comes to Online Fundraising, Where Do I Start?If you want to grow fundraising — particularly online fundraising — where do I start? It's one of the most commonly asked questions we get from webinars, emails, and workshops so we thought we'd chat about it. In this episode, you'll hear Nathan Hill, Optimization Evangelist, and Brady Josephson, VP of Innovation & Optimization, discuss a framework on how to think about online fundraising, give some tips to help grow traffic, improve conversion rates, and increase average gift and discuss the value of the value proposition. They weave in their own experiences as well as research and experiments done by NextAfter. Hope you like...2019-02-1556 min
The Good Journey PodEp. 42: Rich Johnson from Ignite Journeys on Startups - Part IIRich Johnson is the Co-Founder and Co-CEO at Ignite Journeys — a startup social business that provides experiences that benefit humanity & the planet — and also the Co-Founder of Spark Ventures — a nonprofit that builds partnerships that lift communities out of poverty.
In part 2 of our chat, Rich discusses the decision to start Ignite, what it's all about, and how they work with and for both companies and nonprofits to effect change. And in addition to being a neat guy, Rich was also my first boss, a fantastic mentor, and a great friend so I hope you enjoy the discussion.
Learn more about...2018-03-1400 min
The Good Journey PodEp. 41: Rich Johnson from Ignite Journeys on Startups - Part 1Rich Johnson is the Co-Founder and Co-CEO at Ignite Journeys — a startup social business that provides experiences that benefit humanity & the planet — and also the Co-Founder of Spark Ventures — a nonprofit that builds partnerships that lift communities out of poverty.
In part 1 of our chat, Rich talks about starting Spark, working with a board, attracting staff, fundraising, and celebrating their 10 year anniversary. And in addition to being a neat guy, Rich was also my first boss, a fantastic mentor, and a great friend so I hope you enjoy the discussion.
Learn more about Ignite Journeys: https://www.experienceignite.com/
Learn more a...2018-02-0800 min
The Good Journey PodEp. 40: Sarah Durham from Big Duck on Nonprofit BrandsSarah Durham, author of the book Brandraising and founder of Big Duck total communications nerd — her words — is on the pod. In this episode, Sarah talks a bit about her starting Big Duck and being a certified Woman Owned Business, what brand means and its value to nonprofit organizations, as well as how to measure brand and Big Duck's Brandraising Benchmarks.
More on Big Duck: https://bigducknyc.com/2018-01-2300 min
The Good Journey PodEp. 39: Ann Rosenfield from Charitably Speaking on Startup Nonprofit FundraisingIn this episode, I’m joined by Ann Rosenfield to discuss fundraising for startup and young nonprofits, monthly giving, and old school and new school fundraising among other things. Ann has been in the sector for 20 years, is an editor of Hillborn Charity eNews, and works as a major gift fundraiser. She also does a lot of volunteer work, like chairing the Association of Fundraising Professionals Congress, working with Imagine Canada, and serving on the board of Rainbow Railroad — a neat organization that she shares more about in this episode — so I hope you like it.2018-01-1700 min
The Good Journey PodEp. 38: Kathleen Janus from Social Startup Success on StartupsIn this episode I’m joined by Kathleen Janus, author of Social Startup Success and lecturer at Standford University. Kathleen shares 5 key insights from her book and over 100 interviews with nonprofit leaders, discusses what it means to scale and why some nonprofits shouldn’t try to scale, and gives one great tip to people starting or scaling a nonprofit… I won’t tell you what it is so now you have to listen. Enjoy!
Get the book at http://www.kathleenjanus.com/2018-01-1100 min
The Good Journey PodEp. 37: Katherine Davies from iguacu on Effective Giving to Humanitarian CrisesKatherine Davies from iguacu is on the podcast this week. Katherine started iguacu to help solve the problem of how to find and support trusted organizations doing effective work in the middle of humanitarian crises like Syria, Afghanistan, and the Central African Republic. In this episode she talks about her 55 day walk across Europe, iguacu’s methodology behind finding effective organizations, and the value of effortless and joyful giving. Hope you like it.
More on iguacu: https://weareiguacu.org/2018-01-0200 min
The Good Journey PodEp. 36: Vivien Hoexter and Linda C. Hartley from H2Growth Strategies on Non-Profit LeadershipVivien Hoexter and Linda Hartley, authors of Big Impact: Insights & Stories from America’s Non-Profit Leaders and principles at H2 Growth Strategies are on the pod. They discuss some key findings from their book on nonprofit leaders (Big Impact: Insights & Stories from America’s Non-Profit Leaders), changes in giving in the past 20 years, why charitable giving is stuck at 2% and even a quick tangent on pay inequality within the fundraising profession (which is ridiculous). I hope you enjoy and as always thanks for listening.
More about them and their book: http://h2growthstrategies.com/book/2017-12-1900 min
The Good Journey PodEp. 35: Jeff Gordy from NeonCRM on Entrepreneurship, Data, and TechnologyJeff Gordy CEO & Co-Founder of Z2 Systems, the makers of NeonCRM. shares more about his circuitous and entrepreneurial journey to the nonprofit sector. He also discusses what makes a good entrepreneur, some key lessons he’s learned along the way, and even some data, tech, and fundraising nerdery as well. Thanks for listening!2017-12-1100 min
The Good Journey PodEp. 34: Gary Wohlfeill from CrowdRise on Marketing to NonprofitsIn this episode, Gary Wohlfeill, VP of Brand and Vision at CrowdRise, joins to chat about social fundraising, the mindset shift needed for organizations to fundraise today, and how to best market and sell to nonprofits
At CrowdRise, Gary works with partners to develop fundraising campaigns and leads the marketing team in developing the CrowdRise brand. CrowdRise is the world’s largest and fastest-growing fundraising platform dedicated exclusively to charitable giving.
More on CrowdRise: https://www.crowdrise.com/2017-12-0600 min
The Good Journey PodEp. 33: Chris Heuertz from Gravity Center on The Sacred EnneagramChris Huertz has a background in humanitarian work fighting human trafficking in the slums of Cambodia and spent a lot of time with Mother Theresa. In his travels and work he’s become an Enneagram professional and been trained by people like Father Richard Rohr, Russ Hudson, Marion Gilbert and Helen Palmer among others. He has spent time on many nonprofit boards over the past 15 years, currently runs his own nonprofit in Omaha called Gravity and recently wrote a book called The Sacred Enneagram. In this episode Chris shares more about the Enneagram, what contemplative activism is and why it’s ne...2017-11-2900 min
The Good Journey PodEp. 32: Eva Hieninger from Marketing for Good on Digital Campaigns (and Germany)In this episode, Eva Hieninger joins me from Berlin to discuss digital fundraising, campaigns, and marketing for nonprofits with a German perspective. Eva is a Partner and Managing Director at getunik (www.getunik.com) and before that was the owner of MARKETING FOR GOOD. She has consulted NGOs and nonprofits like Save the Children Germany, WWF Germany and Johanniter International Assistance on digital strategy, online marketing, online fundraising and online campaigning. I hope you enjoy the episode!
Follow Eva: https://twitter.com/marketing4good_2017-11-2100 min
The Good Journey PodEp. 31: Valerie Weisler from The Validation Project on Starting a Nonprofit at 14Recently nominated as a L'Oreal Paris Women of Worth, Valerie Weisler joins the podcast to chat about starting The Validation Project when she was just 14 (!), what led her to do that, and how she's been able to grow and scale their work across the world.
As a victim of bullying, Valerie Weisler noticed a fellow student suffering and reached out to him with a powerful message of compassion: “You matter.” When the student let Valerie know how much her words meant to him, it inspired her to create The Validation Project. Today, Valerie shows others how to recognize their own worth...2017-11-1500 min
The Good Journey PodEp. 30: Richie Kendall from Cheerful Giving on Revolutionary GivingRichie Kendall from Cheerful Giving joins the pod to discuss aggregate giving apps, impending philanthropic shifts, and developing an enduring lifestyle brand. Richie brought a background in film and design having worked with brands like Forever21, New Belgium, Frontier Airlines and more to Cheerful Giving (https://cheerfulgiving.com/) where he’s the Co-Founder and Managing Director. In his role, he’s working to make Cheerful Giving a digital platform and mobile app for next-generation philanthropy and aims to be the largest community of donors, nonprofits and faith-based organizations where giving to any cause is as easy as a single tap.2017-10-3000 min
The Good Journey PodEp. 29: Richard Perry from Veritus Group on Major Gift FundraisingOn today’s how I chat major gifts and major gift fundraising with Richard Perry from Veritus Group. Richard has over 30 years’ experience helping nonprofits transform their Major Donor programs. He co-founded The Domain Group, which was one of the largest full-service fundraising consulting agencies serving major national, regional and local non-profits in the United States before starting Veritus group and the Major Gift Academy and online course and resource for major gift training and development. Hope you like it!
More on Veritus: https://veritusgroup.com/
More on the Major Gift Academy: https://www.majorgiftacademy.com/2017-10-2300 min
The Good Journey PodEp. 28: Noah Barnett from CauseVox on CrowdfundingIn this episode, Noah Barnett from CauseVox discusses discuss all kinds of fundraising things like communications, crowdfunding, digital, and more. Noah is the Growth Marketing Lead at CauseVox but prior to that, he spent six and half years in fundraising and marketing leadership roles at World Help and The Adventure Project. He knows firsthand the challenges nonprofits face, and is passionate about equipping them with the resources and insights they need to rally people around their cause.
Learn more about CauseVox here: https://www.causevox.com/2017-10-1800 min
The Good Journey PodBonus Episode with Brady Josephson from The Good Journey Pod on Asking for MoreA special bonus episode for you as The Good Journey Pod host Brady Josephson sits down with Claire Kerr and Laura Armstrong from FrontStream to chat about nonprofits, his career, donation pages, and more on their podcast, Asking for More.
You can listen to the original episode and get more podcasts delivering "Professional development for development professionals" at http://askingformorepodcast.com or wherever you get your pods by searching Asking for More.2017-10-1700 min
Selected Short Stories by CRANE, StephenBonus Episode with Brady Josephson from The Good Journey Pod on Asking for MoreA special bonus episode for you as The Good Journey Pod host Brady Josephson sits down with Claire Kerr and Laura Armstrong from FrontStream to chat about nonprofits, his career, donation pages, and more on their podcast, Asking for More.
You can listen to the original episode and get more podcasts delivering "Professional development for development professionals" at http://askingformorepodcast.com or wherever you get your pods by searching Asking for More.2017-10-1754 min
The Good Journey PodEp. 27: Megan Strand from Engage for Good on Checkout DonationsOn today’s pod I’m joined by Megan Strand, Communications Director for Engage for Good. Megan and I discuss point of sale donation campaigns and Engage for Good’s 2017 Charity Checkout Champions covering 73 different campaigns and over $441M raised in 2016 alone. We cover some trends seen in the report, pro’s and con’s of these campaigns, and what small businesses and nonprofits can do to try out their own campaigns.
You can learn more about Engage for Good and the 2017 Charity Checkout Champions report here: http://engageforgood.com/2017checkout/2017-10-1000 min
The Good Journey PodEp. 26: Marco Zaugg from RaiseNow on Charity in EuropeIn this episode, I sit down with Marco Zaugg, entrepreneur, CEO and Founder of RaiseNow. We discuss fundraising and giving in Switzerland and Europe and how it compares to Canada and the US among other things. Enjoy!
Learn more about RaiseNow: https://www.raisenow.com/en2017-10-0400 min
The Good Journey PodEp. 25: Phil Haid from Public Inc. on Profit with PurposeIn this episode, Phil Haid from Public Inc. is on the show. Phil co-founded Public Inc. in 2008 with a focus on driving large-scale social impact by merging and more closely aligning profit and purpose for companies and brands. On the show, Phil discusses what Profit and Purpose means, how CSR needs to shift and evolve, and how the charity mindset is a hindrance to not just nonprofits but for the social impact space. Hope you enjoy the show!
Learn more about Public Inc. here: http://publicinc.com/2017-09-2000 min
The Good Journey PodEp. 24: Darren Lancaster from ThinOPTICS on Company/Cause PartnershipsDarren Lancaster Co-Founder of ThinOPTICS joins to discuss cause marketing. ThinOPTICS is a cool new company that makes frameless glasses and has recently partnered with an organization called Prevent Blindness to raise funds and awareness for their 20/20 at 40 program. Darren shares more about how that partnership came about, what they look for in their charitable partners, and how key flexibility and speed are to them. Enjoy!
More about ThinOPTICS and their work with Prevent Blindness: http://thinoptics.com/preventblindness2017-09-1400 min
The Good Journey PodEp. 23: Una Osili from the Lily Family School of Philanthropy on Giving in the USADr. Una Osili from the Indiana University Lilly Family School of Philanthropy joins the pod. Una is prolific researching in the philanthropic world and helps with the Giving USA report produced each year which looks at charitable giving in the United States. On the show, Una unpacks some of the key findings in the most recent Giving USA report, provides some insights on the ‘why’ behind some of the numbers and findings from the report, and shares some wisdom on giving in 2017 and beyond.
More on Lilly School of Philanthropy: https://philanthropy.iupui.edu/
More on Giving USA: https://givingusa.org/2017-09-0500 min
The Good Journey PodEp 22: Matt Pohlson from Omaze on New School PhilanthropyOn the pod I’m joined by Matt Pohlson from Omaze. Omaze connects causes, personalities, and everyday world changers through democratized charitable auctions to raise funds and awareness for charities working tirelessly to change people’s lives. Matt is a co-founder of Omaze with a background in event production and storytelling and in this episode he shares a bit about how Omaze got started, the importance of investing in people and culture, and the value of incentivizing giving to make a bigger impact in the world. Enjoy!
Learn more about Omaze at https://www.omaze.com/2017-08-2900 min
The Good Journey PodEp 21: Tim Kachuriak from NextAfter on Generosity & OptimizationOn today’s show, I am joined by one of my favourite people in the nonprofit space, Tim Kachuriak. Tim is the founder and Chief Innovation and Optimization Officer for Next After, a research and consulting firm that works with businesses, nonprofits and NGOs to help them grow their resource capacity. Prior to founding NextAfter, Tim served as Senior Vice President of Innovation and Optimization for The Pursuant Group, and Vice President of Digital for KMA Direct Communications.
On the episode, Tim talks more about unleashing generosity, testing and optimization, research and innovation, fundraising and conversion, and more. Tim is on...2017-08-2200 min
The Good Journey PodEp 20: Vanessa Chase from The Storytelling Nonprofit on StorytellingVanessa Chase is an international non-profit consultant, thought leader, speaker, author of The Storytelling Non-Profit: A practical guide to telling stories that raise money and awareness. She’s also the founder of The Storytelling Non-Profit focused on helping not-for-profit organizations articulate their impact to donors in a new way and using narrative techniques to bring about change and raise funds.
In this episode, we discuss why stories are so important, how to think about the storytelling process, and the role of conflict. Hope you like it!2017-08-1500 min
The Good Journey PodEp. 19: FK Day from World Bicycle Relief on Business & PhilanthropyFK Day is a long time Chicago businessman, entrepreneur and humanitarian. He’s co-founder of SRAM bicycles before starting World Bicycle Relief in 2004 with his wife Leah Missbach Day in response to the Indian Ocean Tsunami crisis. What was intended to be a one-off project delivering over 24,000 bicycles to displaced survivors is now a hybrid nonprofit and for-profit enterprise that has provided more than 350,000 Buffalo Bicycles - their flagship bike - and trained 1,700 field mechanics in developing countries. Pretty amazing.
In this episode, FK shares more on the founding story, challenges of development, how they came upon the hybrid business mo...2017-08-0700 min
The Good Journey PodEp. 18: Justin Dillon from Made in a Free World on Social EntrepreneurshipIn this episode, I am joined by an amazing man and entrepreneur, Justin Dillon. Justin is a professional musician turned filmmaker and social entrepreneur, and founder and CEO of Made in a Free World, an award-winning platform that brings together consumers, organizations, and businesses to disrupt the $150 billion business of human trafficking. He has advised the United Nations, the U.S. State Department, the White House, the Vatican, Fortune 500 companies, and more on issues of innovation and social justice and to top it all off he’s also written a book, A Selfish Plan to Change the World - a ‘self...2017-08-0100 min
The Good Journey PodEp. 17: Zach Shefska from Fundraising Report Card on Data AnalyticsIn this episode I’m joined by Zach Shefska. Zach Shefska is a college drop out, entrepreneur, and data analytics nerd. As Director of the Fundraising Report Card, he helps non-profits harness the power of their data to better carry out their missions. Zach shares from his experience getting to know the nonprofit space better, how data can and should be used by organizations when it comes to fundraising, and how he’s gone about helping build the Fundraising Report Card and their business. He’s incredibly sharp, I always enjoy chatting with him and I hope you enjoy the conver...2017-07-2400 min
The Good Journey PodEp. 16: Chris Preston from United Way Worldwide on Corporate GivingOn the pod, Chris Preston, Vice President, Corporate Relations for United Way Worldwide, joins the show. Chris talks about how United Way is shifting as workplace giving and philanthropy itself shifts, what he’s seen over the past few years in regards to CSR and corporate giving, and gives some ideas and insights to organizations of all sizes looking to partner with companies to raise money and make a bigger impact. You can see more of these ideas in action at unitedway.org2017-07-1800 min
The Good Journey PodEp. 15: Sabrina Pourmand from charity: water on Innovation in FundraisingIn this pod, I’m joined by Sabrina Pourmand, Vice President Key Relationships at charity: water. I’ve had a crush on charity: water for years now for their culture and approach to giving and fundraising and in this episode Sabrina shares a bit more about her personal journey before working for charity: water and the value of having some programs experience and being in the field. She also discusses creativity and innovation when it comes to fundraising and what she’s learned working for charity: water and with donors. She’s was fantastic to speak with so I hope you enjo...2017-07-1000 min
The Good Journey PodEp 14: Claire Axelrad from Clairification on Fundraising TodayIn this episode, Claire Axelrad joins to discuss fundraising. Claire is a top nonprofit consultant, trainer, and coach with all kinds of great resources on her site, Clairification (http://www.clairification.com/). In this episode, Claire shares from her 30 plus years of fundraising experience on the value of donor retention, outdated fundraising models, and where she thinks fundraising is in 2017 and where it’s headed in the future. Hope you like it.
More on Claire
Claire Axelrad , J.D., CFRE was named Outstanding Fundraising Professional of the Year by the Association of Fundraising Professionals and brings 30 years frontline development experience to...2017-07-0400 min
The Good Journey PodEp 13. Mary Beth Westmoreland from Blackbaud on TechnologyOn today’s episode, I’m joined by Mary Beth Westmoreland, one of the 50 most powerful women in technology and the Chief Technicalogy Officer at Blackbaud - the world's leading cloud software company powering social good. Mary Beth and I chat about building technology, the uniqueness of technology solutions in the nonprofit space, and the shortage of females in tech.2017-06-2600 min
The Good Journey PodEp 12: Jason Ricci from Fluxx on GrantsIn this episode, I’m joined by Jason Ricci. He’s the Founder and CEO at Fluxx where he’s using technology to transform the grant process and spark lasting good. On the show, Jason shares how Fluxx got started in the first place, how impact reporting, storytelling, and collaboration are key and increasingly important, and Fluxx’s newest, free, product for nonprofits called Grantseeker.
You can learn more about Fluxx, Grantseeker, and get great resources at fluxx.io.2017-06-2000 min
The Good Journey PodEp. 11: Jon Wirt from Aura Frames on Cause MarketingYou may have heard about cause marketing but why would a company do it? What would it look like? Who would they partner with and why? All questions answered in this episode by Jon Wirt, Head of Marketing at Aura Frames.
For World Water Day, Jon and Aura partnered with charity: water on a limited edition frame where $60 from each sale would go to charity: water. Aura would then also ‘push’ one image a month, from charity: water, to these Aura Frames along with a simple email story about the image and why water is important to them. Pretty neat eh?
...2017-06-1300 min
The Good Journey PodEp. 10: Steve MacLaughlin Author of Data Driven Nonprofits on DataOn today’s show, I chat with Steve MacLaughlin Vice President of Data & Analytics at Blackbaud and author of the bestselling book Data Driven Nonprofits. We discuss big data, its value, and nonprofit culture as well as how organizations can become a bit more data driven in their decision making. We even sneak in a few hockey references :). Enjoy!2017-06-0600 min
The Good Journey PodEp. 9: Maher Arar from CauseSquare on Mobile FundraisingMaher Arar was one of Time Magazine’s 100 Most Influential People in 2007, he has a Ph.D. in wireless communication and is now the CEO at CauseSquare - a mobile first online fundraising company trying to help organizations raise money faster.
In this episode, Maher shares more about his entrepreneurial journey starting out selling popcorn as a child in Damascus, the importance and value of mobile when it comes to fundraising, and some challenges innovating and working in the nonprofit space.
Some books Maher recommends in the pod: To Sell Is Human, Nail It Then Scale It, Cause for Change, Do...2017-05-3000 min
The Good Journey PodEp. 8: Jason Grad from Bstow on Mobile GivingJason Grad, Founder of Bstow, joins the pod. Jason started Bstow, a mobile giving app, after working in tech, at Yelp, seeing how micro donations powered the Ice Bucket Challenge, and experiencing the impact of nonprofit work through his family. In this episode, Jason talks about mobile giving, transparency, and technology. Fun stuff.2017-05-2300 min
The Good Journey PodEp. 7: Myron Levine from Donors Unite on Charitable Gift CardsOn this episode, I'm joined by Myron Levine, founder and CEO of Donors Unite (https://donorsunite.org/) a new charitable gift card company. Myron is a serial entrepreneur with a legal background but became more involved in charity after a tragic loss and seeing his local community rally to him and his family's aid. Myron shares a bit of his journey, the value of gift cards in getting more new money into the charitable sector, and how businesses, in particular, can give better more impactful gifts. Hope you like it!2017-05-1500 min
The Good Journey PodEp. 6: Steven Screen from The Better Fundraising Company on FundraisingOn today’s episode, I geek out on fundraising with Steven Screen from The Better Fundraising Company. Steven shares from his many years of experience on how important the offer is, how to go about creating one that inspires donors to give, and weighs in on if direct mail is dead. Spoiler alert: it’s not.
You can learn more about Steven and The Better Fundraising Company at betterfundraising.com.2017-05-0900 min
The Good Journey PodEp. 5: JJ Ramberg from Goodshop on Shopping for GoodOn this episode, I chat with JJ Ramberg. She’s a Duke grad, Stanford MBA, former CNN reporter, and current host of MSNBC’s ‘Your Business’ who, oh yeah, is a co-founder of Goodshop. An online coupon browser plugin that finds deals for you as you shop and donates a portion of your purchase to the cause of your choice. Since 2005, Goodshop has saved shoppers over $100 million dollars and given away more than $12 million to user selected causes.
JJ shares more about her entrepreneurial journey, why online shopping can be good for charities, and what’s next for online retailers. I also ask...2017-05-0100 min
The Good Journey PodEp 4: Diane Latiker from Kids Off the Block on Starting a NonprofitWhat can one woman do in the face of gun violence, gangs, and other issues facing Chicago’s at-risk youth? In the case of Diane Latiker, simply do what she could. What started with a few kids taking refuge in her apartment quickly turned into dozens and led her to start Kids Off the Block. 14 years later, Diane and Kids Off the Block has had a positive impact on more than 3,000 young lives that otherwise might have been lost to a life of gangs and crime.
Diane has been recognized as a CNN Hero and L’Oreal Paris Woman of Wort...2017-04-2400 min
The Good Journey PodEp. 3: Ty Walrod from Bright Funds on GivingHow can giving be easier, more effective, and more engaging? A question that Ty Walrod and the company he co-founded and is CEO of, Bright Funds, is trying to answer. In this episode, Ty will talk about how Bright Funds is tackling each of those areas and shares about his past in the VC and finance world, advocacy, and how to speak up on issues that are important as a leader and founder of a company.
Bright Funds empowers everyday donors to become strategic philanthropists. They support thousands of individuals in their personal giving, and partner with the world's leading...2017-04-1700 min
The Good Journey PodEp. 2: Derrick Feldmann from Millennial Impact Project on MillennialsIn this episode, Derrick Feldmann from the Millennial Impact Project chats about some of last year’s research on Millennials, politics, and how views changed throughout the election, what he did before Millennial Impact, and how nonprofits need to do better at moving and engaging donors of all ages.
Derrick is the lead researcher and creator of The Millennial Impact Project a multi-year study of how the next generation supports causes that produces some truly great research and reports. He’s written two books, Cause for Change and Social Movements for Good, and is also the founder of Achieve - a fu...2017-04-1000 min
The Good Journey PodEp. 1: Brett Hagler from New Story on CultureIn this episode, Brett Hagler, CEO and Co-Founder of New Story, discusses how crucial culture is for great organizations and the gap that exists between the tech/for-profit sector and nonprofit space. He shares about his personal journey, New Story's decision to use a '100% model', and gives some tips on how organizations can be more innovative.
If you don't know about New Story, you should. New Story is an innovative nonprofit that transforms slums into sustainable communities around the world. They were recently recognized by Fast Company as one of the 10 most Innovative Companies in the world within the...2017-03-1700 min