Shows
Content PeopleWho's got the monkey with David SnyderThis week we talked with Brafton's Chief Services Officer, David Snyder, about the legendary management article, Who's Got the Monkey, by William Onken. The piece talks about how managers should approach delegating tasks and setting boundaries at work to avoid burnout and empower their their teams to solve problems and work more autonomously.We taked with Dave about the lessons he's taken away from that article and how he's adapted it to his current role as well as his own experience transitioning into management roles at Brafton. Read the article at Harvard Business Review: https://h...2023-02-0958 minContent PeopleFinding your full self with Lisa MarchianoWe sat down with Jungian analyst and author Lisa Marchiano for a wide ranging conversation about the importance of self discovery and how finding yourself and bringing your full self to the workplace can make a dramatic difference in your work and relationships.Learn more about Lisa and her book at https://lisamarchiano.com/Content People is produced by Brafton, a leading content marketing agency headquartered in Boston. For more information and free content, visit us at https://www.brafton.com/2023-01-0559 min
Digital Nomad Experts - Beach Commute2 Digital nomads completely off the grid - an interview with Hollie and Rusty | Ep 77Hollie and Rusty have taken digital nomad life to a completely different place: The wilderness.
Quite literally, they work from the most remote national forests in the United States, all while working online in digital marketing and IT security.
Hollie used to work with Jeff Baker as a content marketing strategist for Brafton. But late into her tenure she (using her own words) "strong armed" her employer to get them to let start working remote out of Colorado.
Technically she made this possible by first proving herself to the organization for years, then con...2023-01-0235 minContent PeopleGoing in-house with Cliff StevensCliff Stevens is the VP and managing director of Copper Giants, the in-house agency for Liberty Mutual. We talked with Cliff about his years of experience in the agency world and how he brought that experience into Liberty Mutual to build a best in class agency within the larger organization. In house agencies have unique challenges and opportunities and we explore how Cliff's approach to Copper Giants applies to the work all of us content people do every day.Check out Cliff on Linked in at https://www.linkedin.com/in/clifford-stevens-b9115112Content People is prod...2022-12-2244 min
Content PeopleFinding authenticity with Atoosa RubensteinAtoosa Rubenstein became the youngest editor-in-chief in Hearst Magazine's history when she founded CosmoGirl! in 1993 at age 26. In this episode, Brafton COO Meredith Farley talks with Atoosa not only about what she learned during her career at CosmoGirl! and Seventeen, but also how she dealt with burnout and what's changed and what's stayed the same in the digital era of content. Subscribe to Atoosa's newsletter, Atoosa Unedited at https://atoosa.substack.com/Content People is produced by Brafton, a leading content marketing agency headquartered in Boston. For more information and free content, visit us at h...2022-12-151h 02Content PeopleFinding balance with Todd HenryIn our inaugural episode of Content People, Brafton COO Meredith Farley sits down with Todd Henry, an acclaimed author and founder of Accidental Creative. They discuss creative leadership, team building, and fostering a culture that lets creative teams thrive. You can learn more about Todd at https://www.toddhenry.com/Content People is produced by Brafton, a leading content marketing agency headquartered in Boston. For more information and free content, visit us at https://www.brafton.com/2022-12-0847 min
Where's My Sock?What you gone say!?On this episode find out about different types of podcast and join me as i go indepth on how to conduct an interview. https://www.brafton.com/blog/video-marketing/types-of-podcasts/ https://www.voices.com/blog/4-different-types-podcasts/ Follow me on Twitter https://twitter.com/WheresMy_Sock?t=cFpy7Iq5SpfxLw-9s7P86A&s=09
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Support this podcast: https://podcasters.spotify.com/pod/show/wheresmysock/support2022-08-0915 min
Predictable B2B SuccessContent marketing for startups: How to increase organic traffic by 77%Liam Carnahan is a content strategist, SEO expert, and founder of Inkwell Content Services, which is about creating creative content to outrank your competition.
He had attained his Bachelor of Fine Arts in Literature, Writing, and Publishing at Emerson College. Liam started as a writer in a content farm until he was given the opportunity to become the Director of Content at a digital content marketing agency in Sydney. He grew his skills in writing, content creation, and SEO publishing in the companies he had been previously affiliated with Croud and Brafton. In 2019, he left his 9-5...2022-05-0646 min
Above the Fold - Marketing and LaughsSocial media mastermind, Neal Schaffer, tells allMeet Social media expert Neal Schaffer. He’s come a long way since becoming one of the first people to join Linkedin (true story) — he’s a social media consultant, fractional CMO and author (just to name a few of the many hats he wears). And now he’s making an appearance on the podcast to share his most important lessons learned over the course of his illustrious career. Do you have to be on every social media platform? Should you trust your gut when it comes to content marketing? What’s going to happen with TikTok? Listen up to find ou2022-05-0537 min
Your Digital Marketing Coach with Neal SchafferTop 5 B2B Content Marketing-Aligned Lead Generation Strategies [Jeff Baker Interview]Content Marketing. Blogging. Search Engine Optimization (SEO). Email Marketing. How do these all fit together seamlessly and strategically to help generate new leads and business?This is the broad topic that I speak with Jeff Baker, CMO of the leading content marketing agency Brafton, about.By the end of this conversation you will:Understand B2B leads: from the buyer persona to the user intent.Learn how to create a cohesive content marketing strategy that drives leads.Learn the differences amongst the top 5 strategies: Lead magnet, Free tools, Original research, Case studies, Newsletter.2022-03-2848 min
Marketer of the MonthAce your SEO Tactics, Content Marketing, and Marketing Campaigns with Jeff BakerJeff Baker is the Chief Marketing Officer at Brafton Inc. He is also the Co-host of the Above the Fold podcast. He also Advises and trains sales teams and leads pitch strategies. In this interview, we discuss with Jeff all things SEO. We gain insights on the scientific approach to writing content that gets you to rank for SEO. How startups should navigate content marketing and SEO by partnering up with smart minds. We also talk to him about how the pandemic has disrupted the content marketing space considering the growing digital fatigue. And finally, Jeff leaves us with...2022-01-2727 min
Real Work From Home Jobs With ThressaBrafton is hiring Human Resources Assistant to Work From Home!In this podcast today, I will discuss the company Brafton! Listen to the podcast for details!
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Support this podcast: https://podcasters.spotify.com/pod/show/thressa-sweat/support2021-11-2702 minAbove the Fold - Marketing and LaughsBootstrapping with bathing suits, ft. Yvonne IvanescuYvonne Ivanescu made her share of mistakes while launching an ethical swimwear brand, but they didn't slow her down. This honest entrepreneur, isn't afraid to talk about the struggles — or the triumphs — of creating a brand from scratch. Even Jeff & Francis, who don't hold anything back, were inspired by her authenticity. If you're a struggling entrepreneur, Yvonne's is the voice you need to hear right now. 2021-09-1749 minAbove the Fold - Marketing and LaughsMeet Jarod Spiewak, marketing's Doogie HowserJarod Spiewak has been in the marketing game since age 14, but he's been hustling since the 5th grade (which wasn't that long ago for him). Wunderkind jabs aside, he has unique perspectives on marketing and entrepreneurship, particularly where client selection is concerned. He also has a respectable appreciation for '90s films, so as you might imagine, he won Jeff and Francis over pretty fast.2021-09-1450 min
Above the Fold - Marketing and LaughsShane 'Big Boy' Barker coming in hotShane Barker is back! And he's brought the usual jokes, insights and anecdotes with him. Hear about his exploits since we last spoke in 2018. They involve saving small businesses, trying ayahuasca and being Shane Barker, digital marketer extraordinaire (not necessarily in that order). 2021-07-2851 minAbove the Fold - Marketing and LaughsThe one where we actually discuss SEO w/ Greg DigneoNot only do we discuss SEO at length, but also considerations for running an SEO company. Greg Digneo of Content Guppy is one hell of a guest—a great storyteller, a seasoned SEO and a plainspoken poet of sorts. This is one of the good ones, folks. You'll learn stuff, you'll laugh and you'll walk away feeling a little more OK with things than when the episode started.2021-07-0848 minAbove the Fold - Marketing and LaughsJeff & Francis invite you into their mindsIt’s vintage Above the Fold: Just Jeff, Francis and much ado about nothing pertaining to marketing. You'll learn a bit about VR, a bit about the perils of publishing SEO-tool comparisons and a lot about Francis and Jeff. This is a fun one. 2021-06-221h 06Above the Fold - Marketing and LaughsHow to be a gooder brand, ft. Diana FrycDo-gooder Diana Fryc sees brands as a force for good, but a lot goes into walking that walk. Fortunately, she knows all the steps. The co-founder of Voodoo Retail, and host of The "Gooder" Podcast, walks us through food equity, conscious capitalism, women in leadership roles, sustainability and more on what is possibly the most important episode of Above the Fold to date. 2021-06-0856 minAbove the Fold - Marketing and LaughsGoing meetless in 2021 w/ Josh LittleJosh Little dreams of a world with fewer meetings and crunchier pickles. Hear his plan to minimize meetings and maximize crunch on this week's episode of Above the Fold, which is dedicated to everyone out there who's sick and tired of pointless meetings.2021-05-1247 minAbove the Fold - Marketing and LaughsAt the intersection of health care & marketing w/ Colin JeffriesHow do you market addiction-recovery services? It's an intimate endeavor—as all health care marketing is—and it's one that Colin Jeffries, Director of Marketing & Communications at BrightView, knows a lot about. Listen as he and Francis explore the nuances of health care marketing and the power of empathy in brand messaging. 2021-05-0548 minAbove the Fold - Marketing and LaughsVanlife: Lawyer turned digital nomad ft. Lisa JacobsLisa Jacobs has lived. This lawyer turned van lifer/digital-nomad coach/blogger/influencer is really good at being uncomfortable (and growing from that discomfort). If you're at an inflection point in your life or are considering trying something new, Lisa’s is the voice you need to hear right now. And if not, this is still a really fun use of 37 minutes. 2021-04-2637 minAbove the Fold - Marketing and LaughsUnpacking consumer packaged goods w/ Michael Keplinger of SmashBrandGrocery shopping is about to get interesting. Because there's a science to how people shop for consumer goods, and Michael Keplinger, SmashBrand's Director of Strategy knows it inside and out. If you've ever wondered why labels look the way they look and say the things they say (or don't), you're in for a treat. 2021-04-1641 minAbove the Fold - Marketing and LaughsDo you know the mushroom man? (ft. Jeff Chilton)What's your favorite mushroom? Jeff Chilton, CEO of Nammex, can tell you facts about it that would floor you. In our strangest episode yet, we explore the medicinal, spiritual, mythical, cultural and societal significance of mushrooms. You will never look at a mushroom the same way again. Learn more about Jeff's company here: https://www.nammex.com2021-04-061h 08Above the Fold - Marketing and LaughsThe drinking episode w/crypto, airships, and rappellingFeaturing Kevin Leeds, developer from Arizona, the gang sips whiskey and talks crypto and Gamestop explosions, reviving airships for the purpose of partying, and rappelling down cliffs in Mexico on your butt. Don't miss this episode of Below the Fold. 2021-03-1047 minAbove the Fold - Marketing and LaughsTurning likes into leads with Melissa BerriosThe seriously skilled Melissa Berrios is a former civil engineer from Puerto Rico turned marketing consultant who also happens to be a singer, guitarist, podcaster, and travel blogger. But social media strategy is her bread and butter, and she dished out plenty of wisdom on this episode of Above the Fold. You can learn about Melissa (and listen to her podcast) @ https://www.melissaberrios.net/2021-02-0943 minAbove the Fold - Marketing and LaughsYour new New Year's resolution for 2021: Start a podcast (ft. Connor McGann)Jeff and Francis kick-off 2021 with the first-ever "found" episode of Above the Fold (we have an unfortunate history of losing episodes, but this is the first time we've found one). The boys are joined by former Brafton employee and content manager extraordinaire, Connor McGann, about what goes into starting a podcast. *Note: This is a must-listen for anyone who's had even half a thought about maybe, possibly, someday starting a podcast. 2021-01-251h 00
Marketing Growth PodcastRemote Work and Travel: Tips From Jeff Baker, CMO and Digital NomadAs the CMO of Brafton, Jeff Baker has the freedom to work remotely. He has been making the most of this opportunity by setting up his workstation in different locations around the world. In this episode, he talks about his remote lifestyle and shares tips for anyone who wants to follow in his footsteps. Tune in: https://shanebarker.com/podcast/remote-work-and-travel-tips-from-jeff-baker/ If you employ a remote team, here are some tips for you: https://shanebarker.com/blog/remote-workforce-management/ See Privacy Policy at https://art19.com/privacy and California Privacy Noti...2020-12-3018 minMarketing Growth PodcastSEO For Lead Generation: A Discussion With Brafton’s CMO, Jeff BakerIn this podcast episode, Brafton’s CMO, Jeff Baker gives you insights into the company’s lead generation strategy. He also talks about SEO and his favorite tools for keyword research and backlink analysis. For his tips on SEO, tune in: https://shanebarker.com/podcast/seo-for-lead-generation-a-discussion-with-jeff-baker/ Want more expert insights on the latest SEO trends? Check out this post on my blog: https://shanebarker.com/blog/seo-trends/ See Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.2020-12-2832 minAbove the Fold - Marketing and LaughsBasement to boardroom: Resilience and SEO with Tony GuarnacciaSpecial guest Tony Guarnaccia has lived. He faced homelessness (twice), made a cake for Jennifer Lopez (seriously) and rubbed elbows with executives at some of the world's most recognizable brands. Listen to him tell his story and discuss SEO, entrepreneurship, and resilience with Jeff and Francis. 2020-12-0100 minAbove the Fold - Marketing and LaughsOdd jobs and local SEO with guest John VuongJohn Vuong, Local SEO Search owner, and Jeff swap odd-jobs stories (like the time Jeff was a professional mosquito mercenary) before diving into the world of local SEO. Learn, among other things, how not to respond to "getting Karened" on Google.2020-11-1700 min
The Virtual CMO5 Simple Search Engine Optimization Hacks for Small Businesses with Jeff BakerIn this episode, host Eric Dickmann interviews Jeff Baker. Jeff is the CMO of Brafton and a passionate expert on SEO. He helps clients grow their website traffic and create compelling content to rank on Google. Jeff is a featured writer on SEO and has many useful articles on Moz. He is currently a digital nomad and travels the world with other passionate professionals.Jeff is also a podcaster and hosts “Above the Fold”; where he has conversations with top industry leaders.https://podcasts.apple.com/us/podcast/above-the-fold-a-content-marketing-podcast/id1413932916Read Jeff's article on M...2020-11-0950 minAbove the Fold - Marketing and LaughsHow to write content for SEO with Clearscope co-founder Bernard HuangClearscope is a tool that helps content marketers and SEO experts create content that will rank in Google Search. Co-founder Bernarnd Huang explains the shifting landscape of Google search and how marketers can use tools to stay ahead of the curve.2020-08-0352 min
The Fempire PodcastWe talk climbing the corporate ladder with Meredith FarleyWe talk to Meredith Farley about her journey at Brafton where she started her career and is now the COO, climbing the corporate ladder as a young professional woman, how she learned to be a leader, her side hustle, and more.
Find Meredith on LinkedIn: https://www.linkedin.com/in/meredith-farley, and Instagram: @MJFarley
Want more Fempire?
Find us on the FEMPIRE Facebook group, @fempirepod on Instagram and Twitter, and email us at fempirepod at gmail.com.2020-07-311h 03Above the Fold - Marketing and LaughsGetting your a** in gear with your side hustle with Will StevensWill Stevens of Seer Interactive talks about how he kicked himself into gear to start writing his first book. He also shares predictions on the long-term business ramifications of the coronavirus lockdown.2020-06-1950 min
Quotable: A Female Entrepreneur PodcastEpisode 41: Meredith Farley on Creating and Building a Dream Team for Your BusinessI am excited to welcome Meredith Farley to the podcast. She is the Chief Operating Officer at Brafton which is a creative marketing agency that is headquartered in Boston. This interview is a little different because Meredith is not actually the founder but she has moved up into an important role; and has been instrumental in growing the company from a small one to the larger one that it is today. I am so excited to have her on to discuss her experience with building out a team, which is something that is always so helpful to hear other peoples...2020-06-1053 min
WiFi Tribe PodcastS3:E4 - Launching a Side Hustle (with BAKERSEO CEO Jeff Baker)Jeff Baker joins host Jordan Flagel on the WiFi Tribe podcast to talk about why NOW is the time to launch that side hustle you've been thinking about. Whether it's just a seed in the back of your mind or something you've been meaning to get to for a while, Jeff and Jordan talk about the importance of getting your creation out into the world right now!
Jeff is an OG SEO expert and digital marketer (10 years of experience). He is the Chief Marketing Officer of the world's largest content marketing agency (Brafton.com), and he's been...2020-05-2038 minAbove the Fold - Marketing and LaughsThe Secret of how we get guests on this show (we get help. lots of it)How do the boys get such interesting guests? They get help, and one of those people is Jessica Rhodes and her company Interview Connections. Taped in the pro-COVID19 days, this episode looks at the business of getting guests on podcasts and why there's no uniform way to record them. Also y'all should thank her because without Rhodes this podcast would be a parade of Jeff and Francis' drunken marketing friends all whining about the same thing. 2020-05-1137 minAbove the Fold - Marketing and LaughsWe will get through this...with our hatred of LinkedIn sales messagesThe boys express the realities of the current crisis, only to find their footing again when they realize the one thing that will get them out of their funk - their hatred of LinkedIn sales messages. Better yet, they have thrown out a challenge to the collective LinkedIn community.2020-04-2956 minAbove the Fold - Marketing and LaughsLikes from the land down underWhat did it feel like for New Zealand to be one of the first countries to deal with Instagram's new policy of hiding likes? Francis found a digital marketing veteran named Greg Roughan to speak for the entire country on this episode of Above the Fold. Full Transparency: We recorded this back in August of this year and Jeff just found it under a stack of spam emails. Loyal listeners may remember that we talked about Greg back in season 1, episode 3 when Francis messed up his last name. He still can't get it right.2019-12-0950 min
Belkins PodcastInterview with Colin Campbell Director of Marketing at Sales HackerGuest of the day:
Colin Campbell, a Director of Marketing for Sales Hacker.
Having worked as the Senior Director of Content Marketing at Brafton inc., he was an acted managing director of a portfolio of 180+ clients, representing over 50% of the agency’s revenue. Colin uses his expertise to grow the Sales Hacker audience. He is a strong social media expert and is also a host to Sales Hacker webinars.
Company:
Sales Hacker, The Leading Community For Modern Sales Professionals
What will you learn?
- Why Outreach.io has the highest adoption rate
- Four disciplines for execution
- Tips about Li...2019-11-2639 minAbove the Fold - Marketing and LaughsThis is what's wrong with your Tinder profile, with Meredith GoldenMeredith Golden is the rarest type of person. That thing Golden does?
People who can’t figure out why their online dating profiles repel romance come to her for help. And she provides it for a fee.
As you might expect, this episode of Above the Fold quickly revealed itself to be one of the most intriguing yet. Here’s what’s inside:
Lots of good advice about online dating
A few examples of what not to do on Tinder.
The eerie realization that online dating is digital marketing in disguise.
2019-11-1154 minAbove the Fold - Marketing and LaughsCarman Pirie shoves the sales team deep into the buyer journeyOn this episode of Above the Fold, Jeff Baker is accompanied by the soporific stylings of Canadian entrepreneur, marketer, co-founder of Kula Partners, host of the Kula Ring podcast and semi-sonic doppelganger of the late, great Leonard Cohen.
The discourse du jour: Reimagining the shape of the sales and marketing funnel.2019-11-0452 minAbove the Fold - Marketing and LaughsTrent Dyrsmid on quitting a $200k salary playing golf to becoming a financially independent entrepreneurThe year was 2001 and Trent Dyrsmid - founder of the Bright Ideas podcast and Flowster - was earning $200k a year to play golf and go to dinner with stockbrokers.
But he was bored and, in his mind, underachieving. Plus, he never cared much for golf.
So, he did as the entrepreneurs do:
“I decided that I was going to quit that job and I was going to sell everything that I own to start a business.”
The odyssey that followed was both topsy-turvy and immensely illuminating.
In this epis...2019-10-2858 minAbove the Fold - Marketing and LaughsMike Carroll proposes treaty between sales and marketing, then goes nuclear on Facebook.To start season three, Mike Carroll from Nutshell joins us for a harmless discussion about how sales and marketing can work well together. Then, without warning, he turns into a rabid beast and goes nuclear on Facebook.
Baker introduced his guest, Michael “Mike” Carroll, head of growth at Nutshell CRM. There was also some speak of all the weed Joe Rogan smokes - you know, the usual stuff.
Anyway, the conversation tumbled its way toward sales enablement. This part was super insightful and got to the existential core of the age-old rift between sale...2019-10-2152 minAbove the Fold - Marketing and LaughsCreative and data go together like late-night scotch and fries? David Lemley opens our eyesApparently, a great story plus great data can change a marketing campaign. This is a shocking development for Jeff and Francis. Join us and our guest David Lemley as we dig into why numbers and creative can fuel the bottom line.2019-08-1253 minAbove the Fold - Marketing and LaughsTommy Griffith on starting a $100k side project and vaporware college degreesSpecial guest Tommy Griffith of Clickminded talks SEO training courses, college degree scams, and how SEO media has turned into a clickbait industry.
2:00 - Starting a $100k business on the side.
17:00 - The state of the clickbait SEO media industry.
35:40 - Colleges selling worthless digital marketing degrees for $50-100k, before the curriculum is even set.
2019-08-0554 minAbove the Fold - Marketing and LaughsThe Thunderdome: 2 men enter with multiple topics. No one survivesAn expose on the people who have to manually review and censor offensive and violent content on Facebook.
An influencer with over 3 million followers couldn’t sell 36 t-shirts.
Northface caught trying to hack Wikipedia. What?
Rand lays out the case against Google for the department of justice. Because, they definitely couldn’t figure it out themselves. 2019-07-2951 minAbove the Fold - Marketing and LaughsChallenging what you know about SEO with Garrett MehrguthYour brand is more important than your website when it comes to SEO.
What the hell does that mean? That's exactly what we asked Garrett Mehrguth, CEO of Directive, when he pitched us this podcast topic.
Garrett explains the value of not just showing up in search results for the keywords you are targeting, but also having your brand show up in search results that are not part of your website.
Call it SEO brand reach? Call it Call it guest blogging and online partnerships? Call it reputation management? 2019-06-2442 minAbove the Fold - Marketing and LaughsCreative talk with Chuck Leddy - the non-data side of content marketingWe talk about data all the freaking time. Why? Because Jeff likes it and Francis cries when he has to think about charts.
But in this episode, we talk with Chuck Leddy, a lifelong creative who explains the importance of crafting a brand story. Because yes, a brand story CAN and DOES translate to revenue.
2019-06-1048 minAbove the Fold - Marketing and LaughsWhat the Duck? A conversation into online privacy with Daniel Davis from DuckDuckGoDuckDuckGo is a search engine that puts privacy at the forefront of their business model. Seriously, you will get ZERO search customization, because you are anonymous. But is that what people want? Are searchers happy to give up their information in exchange for extremely customized results?
It seems to be a mixed bag. People seem to want the customization, but NOT the tracking. But what we can say for sure is that DuckDuckGo is gaining market share. 2019-06-0350 minAbove the Fold - Marketing and LaughsTim Soulo of Ahrefs talks searcher intent (and how it can 5x your traffic)Tim Soulo, CMO and product advisor of Ahrefs, and industry-leading SEO tool, joined us for a discussion on searcher-intent, and SEO trends.
Tim explained how a simple modification to a high-value page brought their rankings from the bottom of page one to the top, effectively 5x-ing their traffic within days.
Tim also dropped a bombshell on us; Ahrefs is creating something BIG. We are talking game-changing BIG.2019-05-2859 minAbove the Fold - Marketing and LaughsThe AI Episode: When The Robots will (or will not) take over with James VlahosWhat happens when you have a deep dive into AI for an hour? You find out Jeff is a closet Taylor Swift fan (according to a chatbot) and Francis has real fear of a robotic Barbie. This all happens thanks to author James Vlahos joining the show who, coincidentally, wrote a book about AI called Talked to Me: How Voice Computing Will Transform the Way We Live, Work, and Think. That's right people, loopholes are real and they are spectacular. 2019-05-2350 min
Tech Demand Weekly!TDW Meets Francis and Jeff from Above The FoldBack in episode #20 Charles was joined by Francis Ma of Brafton to talk all about video marketing in 2019. That appearance on Tech Demand Weekly caused a rift between Francis and his podcast partner in crime, Jeff Baker. Together they host the Above The Fold podcast which is a marketing podcast that sidelines in Top Gun quotes and AI chat. In fact, it's probably a podcast more about movies, TV shows and artificial intelligence with a sprinkling of marketing trends thrown in.
Francis and Jeff tell Charles why they created Above The Fold, how it started life as...2019-05-0143 min
Tech Demand Weekly!TDW Meets Francis and Jeff from Above The FoldBack in [episode #20](https://audioboom.com/posts/7179354-video-s-role-in-2019) Charles was joined by [Francis Ma](https://www.linkedin.com/in/francisma1/) of [Brafton](https://www.brafton.com/) to talk all about video marketing in 2019\. That appearance on Tech Demand Weekly caused a rift between Francis and his podcast partner in crime, Jeff Baker. Together they host the Above The Fold podcast which is a marketing podcast that sidelines in Top Gun quotes and AI chat. In fact, it's probably a podcast more about movies, TV shows and artificial intelligence with a sprinkling of marketing trends thrown in.
Francis and Jeff tell...2019-05-0143 minAbove the Fold - Marketing and LaughsSurvey says - weird stats equals a high potential to go viral, with Eli SchwartzEli Schwartz, former Direct of Growth and SEO at SurveyMonkey joined us to talk about all things SEO, search trends, and the value of surveys.
It's been a while hasn't it? This is what happens when your two co-hosts end up taking vacation on opposite weeks. On this episode we welcome SEO and survey expert Eli Schwartz as a guest to take the boys through the finer points of enterprise SEO and surveys. And interestingly enough, the conversation may just reveal a recipe for how content could go viral (spoiler alert: it's weird stats). All...2019-04-3048 min
AnalyticsToday Podcast42: Top 2019 Marketing Technology and Digital Trends2019 is off to a great start and organizations are finding news way to improve return on investment and maximize marketing dollars. In today's show, Jeremy and I discuss the top marketing technology platforms and digital trends. We dive into the different types of platforms, their growth trends, market size and how and when to utilize these platforms. Here are the categories we will discuss:Content management systems (CMS)Ecommerce platformsMarketing Automation and Email ManagementSocial Media Marketing toolsCRMDigital Advertisement and Audience Management PlatformsContent marketing and digital trends2019-04-2745 min
Gratitude Through Hard TimesDan Morris - Coming to AmericaDan’s passion for closing deals and building businesses has led to growing teams on three continents, #61 on the INC500 as VP Sales at Brafton, and taken several companies from zero to multi-million dollar revenue. Dan currently leads Mindracer’s sales consulting practice, providing the go-to-market strategy for SaaS, Consulting and Agency businesses. Clients include SPARK Neuro, Bodhala, New Haircut, and Salience. Mindracer has helped clients win business with enterprise brands such as State Farm, Blackrock, Mastercard and more.
2019-04-1007 minAbove the Fold - Marketing and LaughsNick Eubanks: An SEO company with fully transparent internal costs?!Nick Eubanks, CEO of the From the Future company joined us to talk about his article that blew up on SparkToro a month ago. In this article he did something crazy...
He opened his books to the world, breaking down his exact cost of doing business. Why does anyone care? Well, for starters, nobody has ever done it before, considering cost structures as "proprietary information."
Most importantly, this level of transparency led to a great conversation about how to express to clients and prospects why digital marketing services are considered "expensive." The cost of...2019-04-0150 minAbove the Fold - Marketing and LaughsThe Future is a Flywheel: What we learned from Rand Fishkin's 97-slide presentation on Digital MarketingHave you ever seen a 97-slide presentation and lived to tell the tale? Jeff and Francis have and now they know what the future of Digital Marketing is going to look like: a Flywheel. Can either of them explain what that is? That's questionable.
The presentation is courtesy of Rand Fishkin, CEO/Founder of SparkToro who goes in detail about what the problems are with digital marketing today and what to do to change it.
The entire podcast is dedicated to the presentation, along with wild veers off topic. You'll hear about how...2019-03-2758 min
AnalyticsToday Podcast42: Top 2019 Marketing Technology and Digital Trends2019 is off to a great start and organizations are finding news way to improve return on investment and maximize marketing dollars. In today's show, Jeremy and I discuss the top marketing technology platforms and digital trends. We dive into the different types of platforms, their growth trends, market size and how and when to utilize these platforms. Here are the categories we will discuss:
Content management systems (CMS)
Ecommerce platforms
Marketing Automation and Email Management
Social Media Marketing tools
CRM
Digital Advertisement and Audience Management Platforms
Content marketing and digital trends
The source of our information is Brafton 2019 State of...2019-03-2345 minAbove the Fold - Marketing and LaughsBelow the fold: Jeff is living in Colombia, and Chuck E. Cheese is allegedly making FrankenpizzasBelow the Fold is completely unrelated to marketing and probably a waste of your time. But, sometimes banter about Chuck E. Cheese creating Frankenpizzas is way too hot to leave on the cutting room floor.
Also, Jeff is traveling to Colombia, and we have no idea if he will ever be heard from again, so we figured we would get as much mileage out of our recordings a possible.2019-03-1910 minAbove the Fold - Marketing and LaughsAre we headed to a new internet in the future? (only if the one industry figures it out first)Times are a-changing. Francis and Jeff explore how the internet is evolving from Google potentially turning into a publisher to engagement on Facebook experiencing a downward trend. Where does this all lead to and are we in a Black Mirror episode? Or do we just need more digital and IRL friends? All joking aside, there are real changes in play that could affect digital marketing and upend the search industry. Regardless, the boys do find a silver lining, tying our future to a surprising industry that has a track record with making or breaking new technology. Go ahead and...2019-03-1854 minAbove the Fold - Marketing and LaughsDuck Duck Whoa - A world without Google and Backlinking94% of content created generates ZERO backlinks, and 1.3% of articles take 74% of all social social shares. Most content does not work, but why? Is it better to be "small data" rather than "big data"? DuckDuckGo addresses this question by collecting zero data about its users, and providing a high-privacy platform.
Topic 1: DuckDuckGo
Inspired by this article: https://www.popsci.com/google-duckduckgo-bing-comparison
What is DuckDuckGo and why does it exist?
How important is result customization versus privacy? Users will need to consider what they value more.
Topic 2: Why Most content doesn't work2019-03-041h 01Above the Fold - Marketing and LaughsWFH: Life goal or does it give birth to social hermits? Also Silicon Valley is the future setting of your next favorite dystopian Netflix show1. Bye Bye Big Data - Hello to Big Ideas (8:00)
Is it a bad idea that brands are touting "big data" with data security being all the rage these days?
Probably, because people aren't impressed by how much information you have about them.
2. State of Remote Work (16:30)
Working from home isn't a passing fad. Workers are embracing the new world of remote working in droves. And employees and employers are finding it to be a mutually beneficial arrangement.
Jeff and Francis discuss a new report outlining just how...2019-02-2157 min
Tech Demand Weekly!Video's Role in 2019Every year predictions are made about video being bigger and better. In 2018, Jeff Baker of Brafton wrote an article dedicated to why video would be a must in the year ahead.
One year on, Jeff's colleague, Francis Ma joins Charles to talk about whether Jeff was right and what role video will have to play in B2B marketing in 2019.
Francis Ma is the Vice President of Content at Brafton. In ten years he has worked his way up from the role of writer to having all of the creative teams report to him. Francis i...2019-02-2033 min
Tech Demand Weekly!Video's Role in 2019Every year predictions are made about video being bigger and better. In 2018, Jeff Baker of [Brafton](https://www.brafton.com/) wrote an article dedicated to why video would be a must in the year ahead.
One year on, Jeff's colleague, Francis Ma joins Charles to talk about whether Jeff was right and what role video will have to play in B2B marketing in 2019.
Francis Ma is the Vice President of Content at [Brafton](https://www.brafton.com/). In ten years he has worked his way up from the role of writer to having all of the creative teams report t...2019-02-2033 minAbove the Fold - Marketing and LaughsLearn how to engage and enrage your audience with special guest Nadya KhojaThis week we were joined by Nadya Khoja, Chief Growth Officer of Venngage.
Nadya has created 12 awesome techniques for coming up with topics your audience will go bananas for.
1. The 12 Principles of Viral Content (there's likely more actionable takeaways here)
Nadya has developed 12 super actionable techniques for creating topic ideas that will blow your audience away.
Major takeaway: don't write content for yourself, write it for your audience.
2. This Gillette ad seems a bit... contrived.
https://www...2019-02-1251 minAbove the Fold - Marketing and LaughsFyre in the Hole: Influencers, Yelp and Facebook, oh my! Fyre in the hole! (10:30)
The Fyre music festival documentary on Netflix was mind. blowing. And there were marketing lessons to be learned.
This dumpster fire demonstrated a perfect "A" with regards to marketing, and a perfect "F" with regards to execution.
We were shocked to our core by the sheer incompetence of the organizers, and cried tears of joy watching "Influencers" and selfie culture catch some serious heat.
Yelp can take a punch (30:00)
A lawyer tried to sue Yelp to get a client's negative review removed. The court told...2019-02-0556 minAbove the Fold - Marketing and LaughsAndy Crestodina on content strategy, entrepreneurship, and puppetsATF’s 2019 opener, featuring Andy Crestodina, reiterates the need for authenticity
The opening episode of season 2 is Andy Crestodina, cofounder and strategic director of Orbit Media, and God bless him for gracing Episode One with his presence. If not for Crestodina’s ability to navigate Ma’s meanderings and Baker’s bluster, turning their verbal play-dough into cogent content marketing takeaways... who knows where we’d be.
He elaborates that the content piece - “the cheese to the traps” - will generate the links and authority to rank for commercial-intent keyphrases and address demand. But the rest o...2019-01-231h 06Above the Fold - Marketing and LaughsGoogle and congress leave everyone thinking "WTF did I just watch?"We realize podcasts aren’t necessarily supposed to have seasons. But hey, Congress isn’t supposed to ask stupid questions of powerful tech CEO’s, either.
Yet here we are with a season finale chiefly about Congress doing just that thing. Rules were made to be broken on “Above the Fold.”
For the last time in 2018, bamboozling tangents that involve San Diegans throwing scooters in lakes, important ethical questions about Google’s societal responsibilities, and a healthy dose of luddite shaming await you.
Starting with Congress’s ‘saga of ineptitude’
A lot of ignorance sloshed around the hearing room when Congress attempted...2018-12-191h 10
The Creative JungleDon't Be Such An Eeyore: Content Creation By The NumbersContent marketing experts Jeff Baker and Francis Ma from the Brafton Agency started the Above The Fold podcast around the same time we started ours. After connecting on social we realized a collaboration would be informative and fun for at least our own amusement. Whether it is for you listeners is another story! But Jeff and Francis dooffer a ton of their best practices and observations on web analytics, content creation, client relations, the pros and cons of marketing AI, and much more.2018-12-1943 minAbove the Fold - Marketing and LaughsShane Barker reveals how influencer marketing can workMarketing under the influence. Episode 17 revisited a topic from a recent show: influencer marketing. The trend (think Instagram celebrities and personalities using their profiles to market products from partner brands) has gained a lot of attention lately, and not for the best reasons.
It got very weird, very quickly in the penultimate episode of the first season for "Above the Fold" during which we were joined by digital marketing sage Shane Barker — who may or may not be Paul Rudd, just based on his voice.
Is influencer marketing inherently bad? Are there ways to make the strategy work for you? Wh...2018-12-111h 10Above the Fold - Marketing and LaughsExtortion and the dark underbelly of influencer marketingThe deep, dark side of influencer marketing is starting to take shape. Jeff and Francis discuss a Wired article that depicts an unregulated, wild wild west scenario where legitimate businesspeople are torpedoed and extorted to be successful.
The story discusses Sahara Lotti who started a B2C cosmetics company called Lashify. Lotti was told that she would have to "pay to play" in this market, which included paying influencers upwards of $100k for endorsements.
Little did she know, "influencers" are not only paid to endorse products, but also to take down competitor products. This happened to Lotti, in an attempt...2018-12-031h 01Above the Fold - Marketing and LaughsCyrus Shepard talks robots, chatbots, and influencer marketingCyrus Shepard, previous Head of Audience Development at Moz and current founder and owner of Zyppy, joined us to talk about the latest news in digital marketing.
We opened the conversation with discussion about some automated brick-and-mortar developments in San Francisco. Jeff had his first experience in an Amazon Go store, a weird, Orwellian experience to say the least. Then he went to a robotic coffee shop where all coffee is made by a robotic arm. Cyrus makes fun of Jeff for losing the the remaining human contact left in his life.
We discuss voice search, where we are less...2018-11-261h 06Above the Fold - Marketing and LaughsAlexa, teach Google some damned ethicsWhen you hear about Google's workplace, you think "ooooh nap pods and gyms and free lunches", right? Apparently not. 1/5 of all employees around the world walked out on their employer due to a host of issues, including paying off top execs for unethical behavior. Francis explains you can't create culture with beanbag chairs and lunch, you need to create a positive workspace. Has their slogan gone from "Do no evil" to "Do no evil, unless our reputation is at stake?"
27:00 - Zero click searches! Google is pulling more content into SERPs, provided by content marketers, which is resulting in less...2018-11-1249 minAbove the Fold - Marketing and LaughsMarketing ethics (and fart apps)Francis and Jeff react to 2 stories in the news and plunge into the crisp, blue waters of influencer marketing to attempt to make sense of it (for better or for worse). Surprisingly, the conversation covers the idea of ethics in the industry, and leads the boys down some interesting and surprisingly roads.
6:20 - Michael Arnstein is going to jail for trying to get his bad reviews off of Google, which leads to a conversation about reputation management. How much do bad reviews affect a website? Is there a way to claw back from a bad review? Jeff provides an answer...2018-10-2948 minAbove the Fold - Marketing and LaughsThe content marketing funnel is BROKEN!Francis, Jeff and new guest Sonny Sharp dive into a Forbes article that lists the 5 most important content marketing trends in 2019. Hint: some of these "trends" are absurdly useless.
7:00 - Content marketing will become "marketing." Basically, everything is all moving online, so basically traditional marketing has just turned into content marketing. Is there a place for direct mail? Is there a place for bus ads?
16:00 - Strategy will be important in 2019. Are you kidding me? This is a trend? How could a premier publication like Forbes have nothing more insightful to add than "strategy is good." Sonny and Jeff rage...2018-10-221h 02Above the Fold - Marketing and LaughsSEO is an $80 billion industry, but will Google steal it?5:00 - Using empathy to create more compelling content. Sonia Simone wrote an awesome article that explains how to walk the line between having a brand voice and personality, and not offending half your audience. The gist of the conversation is around how to be the Chief Empathy Officer for your audience - how do you create content that's really going to solve their problems? How are you going to select topics that truly matter to them?
18:00 - Creating content as a team activity. Imran Tariq brings up an interesting concept: using a team to create content. Jeff and Francis talk...2018-10-0950 minAbove the Fold - Marketing and LaughsElon Musk, the perfect marketer and the worst CEO8:00: Listen here, folks, we are all about a free market and Google Search is a perfect example of a working system. But when "Mesothelioma cancer lawyer" is fetching $226 per click, then you KNOW these lawyers are fighting like a pack of wolves for those afflicted with a terrible disease. Further, some of the most expensive terms on the list are drug and alcohol treatment-related phrases. Again, people making a killing off people in need. Right or wrong, it seems that the system is working.
19:00: Elon Musk does everything perfectly wrong as a CEO. Most are tight-knit, neutral, sterile, keeping investors...2018-10-0135 minAbove the Fold - Marketing and LaughsThe internet is for...adult content?Instagram, WeChat, WhatsApp, Twitter, SnapChat. Does Facebook truly offer anything that can't be reproduced nowadays?
It doesn't look good for the Zuck, as the platform is regularly bleeding users and it isn't replenishing their ranks with new users. Facebook simply isn't cool anymore, and businesses don't invest advertising dollars into things people don't think are cool. We may be looking at the beginning of the end.
82% of all internet traffic will be streaming video by 2021. But wait a minute...what KIND of video traffic? Marketing reports love to state this statistic as though it represents an opportunity to gain massive...2018-09-2630 minAbove the Fold - Marketing and LaughsSnackable content sucks, and other insights from CMWorld"Snackable Content" might just be the most obnoxious buzzword in the marketing industry, and to our delight, Andrew Davis absolutely crushed it at CMWorld.
18:00 - Why is long-form content the most attractive person at the bar? Mitch Joel, Dorie Clark, and Hall of Famer Ann Handley explain why long-form content is the only way to safeguard against the commoditization of content (boring content).
27:00 - Original research is BOSS. SurveyMonkey gave an amazing presentation on how original research performs leaps and bound beyond opinion pieces. They also generate the most links.
36:00 - If you aren't podcasting, you're a moron. Jeff discusses...2018-09-1151 minAbove the Fold - Marketing and LaughsHolocaust denial websites and GoogleYes, believe it or not, president Trump has accused Google of doctoring results, but is he that far off base? Jeff and Francis discuss how left-bent silicon valley tech companies Facebook and Twitter were caught favoring content.
Alex, play Africa by Toto. Jeff and Francis discuss a changing world of voice search and how it will impact content marketing and SEO.
What content marketing beliefs need to die? Jeff and Francis share their thoughts on the burnt out, tired phrases and beliefs still being touted today.2018-08-3037 minAbove the Fold - Marketing and LaughsHow long does it take for content marketing to work?How long is it going to take for your content marketing program to generate revenue? Francis and Jeff discuss studies, both internal and external, that answer this question.
Google's algorithm update pulverized the health and wellness websites of the world, possibly due to E-A-T signals. Francis explains what it means to create authoritative content.
Jeff gets a nerdy SEO article published on Moz and discusses some of the findings of the study.2018-08-2031 min
Innerlich Elvis - Der Musikmarketing PodcastSo bekommen Deine Videos mehr Klicks bei YouTube! – Interview mit YouTuber Alex Dahlem Teil 2IE008 – So bekommen Deine Videos mehr Klicks bei YouTube!
Dies ist der zweite Teil des Interviews mit YouTuber Alex Dahlem.
Unter dem Namen “pixeldemon” unterhält Alex einen YouTube-Kanal mit über 15.500 Abonnenten.
Heute reden wir über Keywords und Vorschaubilder in YouTube Videos und besprechen, zu welchen Zeiten man am besten seine Videos postet.
Außerdem reden wir über Storytelling und wie man die Wahrscheinlichkeit erhöht, dass das eigene Musikvideo Klicks bekommt.
All das und noch viel mehr im zweiten Teil des Interviews mit Alex Dahlem.
Alex’ Youtube Kanal selbst hat mit Musik nichts zu tun, dennoch wollen wir uns zusammen ansch...2018-08-1529 minAbove the Fold - Marketing and LaughsOur most embarrassing content marketing mistakesThe lost episode - Francis and Jeff record a podcast and lose all the audio. So they hopped on the phone, hit record, and winged it. They talk about the biggest goofs they have made in their careers in content marketing.2018-08-1327 minAbove the Fold - Marketing and LaughsMarketing woes: Where the hell is my audience?Francis gets lost in an absurd analogy of your audience getting lost the in the ether. Jeff bashes whitepapers in favor of ebooks. Jeff explains that most digital marketers have no idea who their true competitors are.2018-08-0643 minAbove the Fold - Marketing and LaughsWhen your blog turns into a raging dumpster fireJeff and Francis discuss how your blog can turn into a flaming dumpster fire, Francis can't forget his best friend's name, the mad pooper makes an appearance, and rage bait.2018-07-3041 minAbove the Fold - Marketing and LaughsWhen will AI take over SEO and make Jeff homeless?The machine is becoming self aware, and it's breaking into content creation, content direction, and technical SEO
Francis asks Jeff what the hell SEO is and why he cares, Jeff asks Francis when AI is going to put him on the street, and Francis asks Jeff what to publish on holidays.2018-07-1835 minAbove the Fold - Marketing and LaughsA content marketing podcast that doesn’t suckWelcome to the content marketing podcast for NORMAL people.
We incorporate the human element into marketing discussions. Life should be fun, so we incorporate humor into every discussion we can.
We poke fun at bad practices.
We explain complex topics in Layman's Terms. So everyone can understand the topic.
Want to talk marketing issues? Join us. Want to talk artificial intelligence? Join us. Want to laugh? Join us.
But mostly, we just want to see how many pop culture references (mostly Top Gun) we can squeeze into normal conversations.2018-07-1834 min
My Bloody Website PodcastEp 24: Facebook Algorithm Changes & Using FB WellFacebook is a powerful platform to use to put your business in front of many potential customers as long as you understand how to use their system. In today's episode, we discuss recent Facebook algorithm updates and how you can use Facebook well.
https://youtu.be/Nfrc9qCnVlYResources for this Episode
A bunch of articles you can read:
https://blog.hootsuite.com/facebook-algorithm-change-2018/
https://blog.bufferapp.com/facebook-algorithm
https://wallaroomedia.com/facebook-newsfeed-algorithm-change-history/
https://www.facebook.com/zuck/posts/10104413015393571
https://www.forbes.com/sites/keenanbeasley/2018/01/15/how-facebooks-latest-changes-impact-influencers-businesses-the-future-of-social-media-marketing/
https://www.forbes.com/sites/forbescommunicationscouncil/2018/02/02/what-facebooks-algorithm-shift-means-for-your-small-business/#62fbb8c21408
https://www.reshiftmedia.com/facebooks-2018-algorithm-business/
...2018-04-2600 min
На волне знаний и тенденцийМобильные пользователи любят новостной контент (99)Особенно активно потребляют новостной контент владельцы планшетов. Это обусловлено как развитием рынка подобных устройств, так и удобством доступа к новостям через планшетные ПК. Подтверждением служит исследование компании Brafton: 78% потребителей начинают читать больше новостей после приобретения планшета. В программе: — Pew Project: мобильные пользователи любят новостной контент. — Google опубликовал финансовую отчетность за первый квартал 2012 года. — 12 мая на Винзаводе пройдет форум "Найти IT". — Компания LogMeIn запустила сервис Cubby — конкурента Dropbox. — CloudSearch — новый облачный поисковой сервис от Amazon. — Facebook расширяет права своих пользователей. Ура! Вышло наше приложение на Android.2012-04-1307 min
WebcologySES Toronto 2011 HighlightsJim and Dave recap and give their SES Toronto 2011 Highlights from networking to sessions to the atmosphere. We also hear an exclusive interview Dave conducts with the team from Brafton.Support this podcast at — https://redcircle.com/webcology/donationsAdvertising Inquiries: https://redcircle.com/brandsPrivacy & Opt-Out: https://redcircle.com/privacy2011-06-1938 min