Shows
Growth Enablement MadnessGrowing Forward Together with Atlantic, Tomorrow’s OfficeIn this episode, our host Jim Ward and co-host Sarah Reed discuss the acquisition of BrainSell by Atlantic, Tomorrow’s Office. Jason Weiss, Executive Vice President at Atlantic, joined the conversation and shared his journey from a career in law to Atlantic, emphasizing the importance of understanding client needs and leveraging technology. The group discussed how current and prospective customers will benefit from the announcement.Listen in to learn about:How the acquisition aims to integrate BrainSell's digital transformation and consulting services with Atlantic's MSP and print services. The strategic benefits, including maintaining the BrainSell legacy and...
2025-04-0825 minGrowth Enablement MadnessUnderstanding the Pillars of AI ReadinessIn this episode, Jim Ward sits back down with BrainSell’s data expert Tony Berry to discuss the practical application of AI based on the main pillars of AI Readiness. The pair discuss what these five pillars entail, as well as highlight tips and best practices to approaching AI the right way and guaranteeing success.Topics covered during the episode include:The importance of having a clear business strategy and aligning AI initiatives to specific goals and objectives.The need for a well-organized data estate, data cleanliness, and the role of tools like Mi...
2025-03-1137 minGrowth Enablement MadnessAI Agents are Coming: Are You Ready?In this episode, our host Jim Ward is joined by Tony Berry, one of BrainSell’s data experts, to discuss how organizations can prepare their data before embarking on AI projects. We will cover key themes such as foundational practices, necessary infrastructure and tools, and lessons learned.Key Themes:Readiness Blueprint: Many organizations want to implement AI but don't know where to start. This episode will serve as a guide to help them understand the how and what of AI readiness.Foundational Practices: We will discuss the key steps organizations should take to ensure their data is...
2025-01-2122 min
MTMG's IT RoundtableFrom Physics to AI Innovation - Inventing the Future of Business Technology with Kevin Cook of BrainSellKevin Cook, CTO of BrainSell, shares his unique journey from
aspiring inventor to technology leader. He explains how his background in physics, journalism, and media production shapes his approach to implementing AI and business solutions. Cook emphasizes the critical importance of people and process over technology, while providing practical insights on data security, change management, and the future of AI in business operations.
Key Events Timeline:
[00:00:00] Introduction of Kevin Cook, CTO at BrainSell.
[00:01:00] Kevin discusses his unconventional career path through physics, journalism, and technology.
[00:06:00] Challenges of integrating AI...
2025-01-1444 minGrowth Enablement MadnessDriving Customer-Centric Growth with OKRsIn this episode, our host Jim Ward sits down with Jeff Gothelf, author and expert on product development and organizational agility. They discuss the power of Objectives and Key Results (OKRs) as a framework for driving customer-centric growth.Key Takeaways:The importance of being truly customer-centric vs. just paying lip service to itHow OKRs can help organizations shift their focus to measuring and optimizing customer behaviorsTips for overcoming resistance to implementing OKRs, including starting with a pilot and proving the modelInsights on the cadence and communication needed for effective OKR managementConsiderations around using OKRs in the...
2024-12-1735 minGrowth Enablement MadnessMaximizing Tax Deductions for Business Growth: Insights on Section 179In this episode of the Growth Enablement Madness podcast, host Jim Ward sits down with Craig Eaton, a CPA and founder of Eaton Advisory Group, to discuss the powerful tax-saving benefits of Section 179. As businesses look to invest in software, equipment, and other capital assets to support their growth, understanding how to leverage Section 179 can provide significant financial advantages.Key takeaways include:Overview of Section 179 Deduction: Section 179 allows businesses to deduct the full cost of qualifying equipment and software purchases in the year of purchase, rather than depreciating the asset over time.Benefits of Section 179: Immediate...
2024-11-1223 minGrowth Enablement MadnessLeveraging Fractional Services for Strategic GrowthIn this episode, we sit down with Christi Cereghino and Rachel Durkot, the fractional CFO practice co-managers at BrainSell, to explore the power of fractional finance services. Christi and Rachel share their insights on the benefits of fractional services, the spectrum of offerings available, and the unique skill set required to excel in this role. They discuss how their team works closely with clients, CPA firms, and banks to address a wide range of accounting and finance challenges, from year-end prep to exit planning.Listen in to learn how:Fractional services offer flexible, cost-effective solutions for...
2024-10-2927 minGrowth Enablement MadnessHow Revenue Intelligence and AI Are Changing the Sales GameIn this episode, we sit down with Paul Black, CEO of sales-i, to explore how revenue intelligence is transforming the way companies drive growth. Paul shares insights into how the recent acquisition of sales-i by SugarCRM has positioned them as a key player in helping businesses scale. We delve into the challenges sales teams face in today’s market, like elongated sales cycles and indecision, and how tools like revenue intelligence and AI-guided selling are changing the game.Key Topics:What is Revenue Intelligence? Paul explains the concept of revenue intelligence and how it helps companies na...
2024-09-2423 minGrowth Enablement MadnessThe Power of Bold Goals with Christina WodtkeJoin us for an insightful episode featuring Christina Wodtke, a renowned author and expert in team dynamics and goal setting. Known for her influential book, "Radical Focus," Christina shares her journey and what sparked her passion for helping teams achieve remarkable objectives. Discover what being a "curious human" means to her and get ready to delve into the art of tackling big goals, team motivation, and the pivotal role of Objectives and Key Results (OKRs).RELATED LINKSFollow Christina here!Check out these YouTube videos detailing BrainSell’s consulting work.Follow BrainSell on Twitter and LinkedIn!
2024-08-2737 min
MTMG's IT RoundtableTransforming Business with Peter Lawley and Jim Ward of BrainSellIn this episode of MTMG's IT Roundtable, hosts Paul and Joe engage in an insightful conversation with Jim Ward, Founder of BrainSell, and Peter Lawley, a key leader in the BrainSell team. The discussion covers BrainSell's unique GROW methodology, the importance of aligning technology with business processes, and the future of AI in driving business success. Jim and Peter share personal anecdotes, professional insights, and discuss the essential
factors that ensure their clients achieve their growth objectives. This episode is a must-listen for anyone interested in the intersection of technology, business strategy, and growth enablement.
2024-08-2645 minGrowth Enablement MadnessLaying a Data Foundation for AI ReadinessIn this episode, we listen back to a stellar panel discussion we hosted for clients and prospects at Microsoft’s Burlington headquarters in Massachusetts. We brought industry leaders on stage with a wealth of knowledge and experience from various corners of the tech universe. Our moderator for the conversation was Chris Seferlis, Account Technology Strategist at Microsoft and renowned author of "Practical Guide to Azure Cognitive Services." Chris was joined by:Dante Ballerini, the VP of Information Technology at Cambridge Isotope Laboratories, Mike Norman, Head of Product and Innovation at STA...
2024-07-3040 minGrowth Enablement MadnessHow OKRs Impact Growth & SalesDuring this episode of the Growth Enablement Madness podcast, our host, Jim Ward, chats with Alex Bartholomaus, President and CEO of People Stretch Solutions, about using OKRs (Objectives and Key Results) for growth and sales efficiency. They emphasized the flexibility and dynamic nature of OKRs, which you can use with or without technology. They shared their experiences building a sustainable business through leadership development and OKRs. Listen in to learn about:The differences between OKRs and KPIs as goal-setting frameworks.The importance of having a clear framework for goal-setting to realize potential and achieve success. Th...
2024-05-2840 minGrowth Enablement MadnessCreating Healthier Habits in the WorkplaceDuring this episode of the Growth Enablement Madness podcast, our host, Jim Ward, chats with Sarah Furness, author of the book “Fly Higher” and industry consultant and speaker. They discuss her book and work, leveraging her experiences in the Royal Air Force and mindfulness to help high-achieving individuals perform under pressure through her "Habits" method and coaching business Well Be It. Listen in to learn about:The "Habits" method, which stands for Healthy Automatic Behaviors in Threatening Scenarios, and why the approach helps improve well-being in high-pressure situations. How Sarah applies concepts like the "healthy stress...
2024-04-3030 minGrowth Enablement MadnessScaling Your Business With Cloud ERPDuring this episode of the Growth Enablement Madness podcast, our host, Jim Ward, sits down with Acumatica CEO John Case to talk about how companies are growing and scaling with cloud-based ERP. They discuss how Acumatica is transforming cloud-based ERP with security, scalability, and accessibility. Listen in to learn about how:Acumatica can help customers reduce inventory levels and orders through better data-driven predictability, saving 10-20% of costs.Acumatica allows deep customization while still providing a modern user experience through its regular product releases and integration capabilities.AI and automation can improve ERP systems but wo...
2024-03-2635 min
Fuel GrowthRiding the Road to Sales Success with Jim Ward, BrainSellJim Ward is the founder and CEO of BrainSell, the growth enablement company helping other companies of all shapes and sizes across North America crush their goals with business consulting and technology solutions since their founding in 1994.
On this episode of Fuel Growth, learn the strategies that have driven his company's success for nearly three decades. From the power of a positive work environment to the importance of client-first thinking, Jim's insights are a treasure trove for anyone looking to scale their business.
Get the recap of this episode, or check out the site...
2024-03-0431 minGrowth Enablement MadnessScaling Growth with HubSpot AcademyDuring this episode of the Growth Enablement Madness podcast, our host, Jim Ward, chats with Kyle Jepson, the first evangelist at HubSpot Academy, leading the charge in creating educational content and acting as a bridge between HubSpot's product team and customers. They unravel the secrets to leveraging HubSpot's powerful tools and strategies for accelerating business growth.Listen in to learn about how:HubSpot focuses on user experience and adoption to help businesses scale their marketing, sales, and customer service processes.HubSpot's organic development approach compared to Salesforce's model of acquiring third-party tools.HubSpot's support for...
2024-02-2735 minGrowth Enablement MadnessA Practical Guide to Cognitive AIAI has become an integral part of our lives, impacting various industries and revolutionizing the way we interact with machines. With cognitive AI you can enhance decision-making, automate complex tasks, and unlock new possibilities in business functions like sales, finance, marketing, and more.Listen in as we unravel the secrets behind this transformative technology. During this episode of the Growth Enablement Madness podcast, our host, Jim Ward, chats with Chris Seferlis, Technology Strategist at Microsoft and author of the new book, “The Practical Guide to Azure Cognitive Services.” The pair discuss the capabilities of Azure Cognitive Services and...
2023-12-1932 minGrowth Enablement MadnessTop 5 Reasons Why You Should Host Your ERP in the CloudAre you prepared to revolutionize your operations management? Look no further than migrating your ERP system to the cloud. Cloud-hosted ERP empowers growth-focused businesses to achieve unparalleled operational efficiency and scalability. You can experience a new level of productivity and flexibility with cloud-based ERP solutions.Still unsure whether the cloud is right for you? During this episode of the Growth Enablement Madness podcast, our host, Jim Ward, chats with BJ O’Reilly, CTO of the IT consulting firm SWK Technologies. In their discussion, they delve into the top five reasons why hosting your ERP in the cl...
2023-11-2814 minGrowth Enablement MadnessGenerative AI in Sales: Rethinking Prospecting StrategiesAs businesses strive to stay competitive in an ever-evolving digital landscape, the integration of AI has become increasingly crucial in driving sales success. Generative AI, a subset of AI that focuses on creating new and original content, is poised to play a pivotal role in transforming how sales professionals engage with their prospects.During this episode of the Growth Enablement Madness podcast, our host, Jim Ward, chats with John Barrows, industry thought leader and author of the Amazon bestseller “I Want to Be in Sales When I Grow Up.” The pair uncover the power of generative AI i...
2023-10-3143 minGrowth Enablement MadnessADHD at Work: Strategies for Success and AccommodationsWhile ADHD can present its challenges, it is vital to acknowledge the unique strengths and abilities that individuals with ADHD bring to the table. To create an inclusive and supportive work environment, employers and colleagues need to understand the impact of ADHD and implement strategies for success. In the third part of our conversation with James Ochoa, we explore practical strategies and accommodations that can empower individuals with ADHD to thrive in their professional lives, fostering productivity and overall job satisfaction. Tune in to learn about:The signs that employees may have ADHD such as i...
2023-10-1731 minGrowth Enablement MadnessThe Power of AI in CRM & CXAI has emerged as a powerful tool in transforming how businesses approach CRM and Customer Experience (CX). With its ability to analyze vast amounts of data, make accurate predictions, and automate processes, AI has become an invaluable asset for companies striving to create personalized customer experiences and drive growth.During this episode of the Growth Enablement Madness podcast, host Jim Ward chats with Rich Green, CTO at SugarCRM. The pair discuss the immense power of AI in CRM and CX, uncovering its applications, benefits, and the exciting possibilities it holds for businesses of all sizes. Tune in...
2023-09-2622 minGrowth Enablement MadnessTraits, Diagnoses, and Strategies for Leaders with ADHDIn part two of our conversation with James Ochoa, we dive deeper into the world of business leadership and ADHD. James, an expert in ADHD management and leadership, shares insights on identifying traits of leaders with ADHD, the diagnosis process, and how ADHD can impact one's ability to lead effectively.During this episode of the Growth Enablement Madness podcast, our host Jim Ward and James explore strategies for working with leaders with ADHD, problem-solving techniques, challenges they face, and tips and tools for thriving in the workplace. Tune in to learn about:The positive and...
2023-08-2935 minGrowth Enablement MadnessPartnering with Diverse Businesses to Fuel GrowthWhen considering business growth opportunities, partnerships with diverse businesses are an increasingly promising prospect.By collaborating with diverse businesses, you not only promote inclusivity; but you can also bring fresh perspectives, innovative ideas and unique experiences to the table. During this episode of the Growth Enablement Madness podcast, our host Jim Ward chats with Heather Cox, Co-Founder of Certify My Company. With a proven track record of transforming Fortune 1000 supplier diversity programs into profit centers, Certify My Company empowers diverse businesses to unlock their full potential through certification and increased market visibility. Jim and Heather discuss w...
2023-07-2521 min
Business Ninjas by WeLevelSolving Business Challenges Through Technology Solutions | Business Ninjas: WriteForMe and BrainSellIn this episode, our resident Business Ninja Kelsey sits and chats with Liz Saville, Director of Consulting Programs at BrainSell, where they talk about what differentiates BrainSell from other tech solutions companies.BrainSell has been helping companies of all shapes and sizes across North America crush their goals with business consulting and technology solutions since their founding in 1994.BrainSell specializes in helping customers leverage data and technology to grow and scale. Learn how BrainSell can help you: https://www.brainsell.com/ -----Do you want to be interviewed for y...
2023-07-1115 minGrowth Enablement MadnessKnowing Yourself: How ADHD Impacts Business GrowthOn our show, we usually talk with authors and technology companies about how to grow and scale businesses. But for this episode, we're talking to James Ochoa, a licensed professional counselor who helps adults with ADHD overcome challenges and pursue their passions. He uses imagination, life history, and inner resources to help his clients. James has worked with executives, indie film producers, college students, and religious leaders. He's also an author working on a book about handling the chronic stress of ADHD.During this episode of the Growth Enablement Madness podcast, our host Jim Ward chats...
2023-06-2729 minGrowth Enablement MadnessPutting the Data to Work for Your BusinessFeaturing: Tony Berry, Co-Founder, Interloop.aiDo you feel like all of the data your business is collecting needs to be doing something to help you grow and scale? Are spreadsheets and analyses showing no precise insights on how to boost the efficiency of your operations? If so, it's time to put all that data to work for you. Understanding how to analyze and use the key figures will give a clearer direction on where improvements can be made – resulting in more success for your business.During this episode of the Gr...
2023-03-2814 minGrowth Enablement MadnessWhat Does Growth & Scale Mean to Private Equity Orgs?Richard Perez is the Lead Advisor for the Sales and Go-To-Market Practice for the Operational Excellence Practice. Prior to joining Apax, he was an independent consultant advising organizations across different industry segments, small and large, focusing on growth strategy and revenue operations. Richard has spent most of his 25-year career in high-growth environments, including several years at the Corporate Executive Board (now Gartner) and the Business Talent Group.During this episode of the Growth Enablement Madness podcast, the BrainSell team sit down with Perez to discuss what private equity firms truly look for when researching companies to...
2022-12-1329 minGrowth Enablement MadnessHow to Ensure a Fool-Proof CRM ImplementationIn this episode of the Growth Enablement Madness podcast, we sat down with Liz Saville, Senior Solutions Consultant at BrainSell. We discussed why most CRM implementations fail, as well as the additional problems that usually arise during these types of projects. We also shared our perspective of BrainSell’s Solution Blueprint methodology and how it helps alleviate those implementation concerns right from the start.Other talking points from the episode include:The crucial roles of process and change management in any tech implementation.What exactly a Solution Blueprint is and why you’d want to do one...
2022-11-0823 min
NAKED VOICEWE ARE THE HEALTHTRIBE: BRAINSELLIn the third episode featuring WE ARE THE HEALTHTRIBE members, we were delighted to speak to Ram Patel, founder of Brainsell. Ram set up Brainsell over 20 years ago to do primary qualitative and quantitative market research within healthcare. With a passion for innovation and technology, Brainsell was one of the very first market research agencies to utilise online testing and continually seeks to use the best of modern technologies. Ram spoke to us about his story, the future of market research and why he was excited to join WE ARE THE HEALTHTRIBE. Hosted on...
2022-10-1238 min
NAKED VOICEWE ARE THE HEALTHTRIBE: BRAINSELLIn the third episode featuring WE ARE THE HEALTHTRIBE members, we were delighted to speak to Ram Patel, founder of Brainsell.
Ram set up Brainsell over 20 years ago to do primary qualitative and quantitative market research within healthcare. With a passion for innovation and technology, Brainsell was one of the very first market research agencies to utilise online testing and continually seeks to use the best of modern technologies.
Ram spoke to us about his story, the future of market research and why he was excited to join WE ARE THE HEALTHTRIBE.
2022-10-1238 minGrowth Enablement MadnessHow to Increase Leads Through Trust in the New-NormalFeaturing: Marcus Sheridan, Author of “They Ask, You Answer”In this episode of the Growth Enablement Madness podcast, we sat down with Marcus Sheridan, Industry Thought Leader, Speaker, and author of "They Ask, You Answer.” We discussed what buyer trust looks like in today’s business world, as wellas how it’s a customer experience disruptor in a post-COVID world. We also took an in-depth look at the “They Ask, You Answer” methodology and how companies can make it a part of their business culture.
2022-10-1142 minGrowth Enablement MadnessHow Discipline & Consistency Sets You FreeIn this episode of the Growth Enablement Madness podcast, we sat down with Mike Paton, Industry Thought Leader, Speaker, and author of the upcoming book "Process: How Discipline and Consistency Will Set You and Your Business Free." We discussed Paton's new book and how his work with Gino Wickman's Enterprise Operating System (EOS) has evolved along with the market. We also talked about businesspeople's fears when reassessing their business processes—and how a consistent game plan can help alleviate those worries.
2022-09-1337 minGrowth Enablement MadnessBuilding an Inbound Organization (feat. Dan Tyre, Inbound Organization)In this episode of the Growth Enablement Madness podcast, we sat down with Dan Tyre, an industry thought leader and author of the book "Inbound Organization: How to Build and Strengthen Your Company's Future Using Inbound Principles." We discussed how businesses can get started building inbound strategies that go beyond the marketing department. We also discussed what inbound truly is (and isn’t) and where focus points should be if you want to grow and scale your business with an inbound mentality.
2022-08-0948 minGrowth Enablement MadnessImproving Your Customers' Lives (feat. Lisa McLeod, Selling with a Noble Purpose)In this episode of the Growth Enablement Madness podcast, we sat down with Lisa McLeod, an industry thought leader and author of the book "Selling with a Noble Purpose." We discussed how business leadership has changed over the years and how having a noble purpose is vital now more than ever. We also discussed how work has changed for everyone and how we can ensure employees don't lose sight of the customer.
2022-07-1343 minGrowth Enablement MadnessThe Leadership Approach to Growth (feat. Shruti Kapoor, Wingman)In this episode of the Growth Enablement Madness podcast, we sat down with Shruti Kapoor, CEO of the conversation intelligence and sales education platform Wingman. We discussed Shruti's leadership approach to promoting growth and scale at Wingman, as well as how the platform helps sales leaders promote their team’s professional growth. We also discussed the role of data and AI in modern business growth, specifically around strategic decision-making and simplifying sales workflows. RELATED LINKS Connect with Shruti on Twitter and LinkedIn. Learn more about Wingman. Check out the BrainSell blog for all things Growth Enablement! Intro and...
2022-06-1427 minGrowth Enablement MadnessTraining Sales to Scale (feat. Joe Ippolito, Sandler Training)In this episode of the Growth Enablement Madness podcast, we sat down with Joe Ippolito, Principal for Sandler Training. We discuss the Sandler approach to sales training and how it differs from other traditional approaches. We also talk about how Joe has seen many companies across a variety of industries scale their sale initiatives through proper training.Other talking points during the show include: How the sales process has evolved over the last several years, along with where ke emphasis has shifted. The role technology plays in helping sales teams scale effectively. What business leaders shoul...
2022-05-1030 minGrowth Enablement MadnessMoving to a Subscription Model (feat. Anne Janzer, Industry Author & Thought Leader)In this episode of the Growth Enablement Madness podcast, we sat down with Anne Janzer, of Acme Company. We discussed her book, Subscription Marketing: Strategies for Nurturing Customers in a World of Churn, and why the businessworld is gravitating towards this type of model. We also discuss why subscription models work so well for growing businesses, whether they be new startups or long-time mid-market companies looking to move up market.Other talking points during the show include: How subscription models change the narrative focus from the product to the customer relationship;How this go-to-market approach f...
2022-04-1237 minGrowth Enablement MadnessContextual Chatbot Strategy (feat. Eliav Cohen, The Bot Lab)In this episode of the Growth Enablement Madness podcast, we sat down with Eliav Cohen, Founder of The Bot Lab. We discussed how chatbots position companies to fuel growth and scale across multiple business functions. We also discussed how businesses can incorporate chatbots into their business strategy that provides a personalized experience for each customer.Other talking points during the show include: What most businesses are overlooking with chatbot usage in modern go-to-market initiatives.How to identify where in your business chatbots can help fuel growth and scale.An update on The Bot Lab’s latest start...
2022-03-0836 minGrowth Enablement Madness‘Scaling Up’ with Club ColorsIn this episode of the Growth Enablement Madness podcast, we sat down with Jeff Baumet, Co-CEO at the branding solutions company Club Colors. We discussed what Jeff and his team were doing to position themselves for growth with a “scaling up” mentality. We also discussed how Club Colors fared during the COVID-19 pandemic, as well as lessons learned from working with BrainSell on a migration to a new ERP solution. RELATED LINKS Connect with Club Colors on LinkedIn. Learn more about Club Colors here!Give the In the Club Podcast a listen!Check out the BrainSell blog for...
2022-02-0834 minGrowth Enablement MadnessAI and Accounting (feat. Aaron Harris, Sage)In this episode of the Growth Enablement Madness podcast, we sat down with Aaron Harris, Global CTO at Sage. We discussed what Aaron has learned during his time at Sage and what comes to mind when he reflects on his work. We also discussed how AI trends are impacting the growth and evolution of Account and ERP solutions for growth-focused businesses, as well as how it is one of the most exciting factors helping companies grow at scale. Other talking points during the show include: What’s new at Sage and the ongoing initiative to scaling up S...
2022-01-1138 minGrowth Enablement MadnessLetting the Tech Do the Work (feat. Craig Charlton, SugarCRM)In this episode of the Growth Enablement Madness podcast, we sat down with Craig Charlton, CEO of SugarCRM. We discussed Sugar’s recent branding and positioning change and how Craig has seen the software industry evolve during his time at the company. We also discussed how SugarCRM envisions itself enabling your customers and potential customers to grow their business.
2021-12-0643 minGrowth Enablement MadnessThe Back Office in SMB Growth (feat. Nancy Harris, Sage)In this episode of the Growth Enablement Madness podcast, we sat down with Nancy Harris, the EVP for Sage North America. We discussed how SMBs are rebounding in this economy after the pandemic, as well as the important role back-office teams play in it. We also discussed Nancy’s upcoming retirement and hear her reflections on the ERP world during her time at Sage.Other talking points during the show include:How the Sage product has evolved to strengthen accountants with automation and other tools to scale workload.The three main pillars of business sustainability, and ho...
2021-11-0931 minGrowth Enablement MadnessDemystifying the ‘Dark Funnel’ (feat. Latané Conant, 6sense)In this episode of the Growth Enablement Madness Podcast, we sat down with Latané Conant, Chief Market Officer at the account engagement platform provider 6sense. We discussed the reception of her recent book, which covers the next generation of account-based sales and how companies can battle the “Dark Funnel” to engage buyers when and where they want.Other discussed during the episode include:What exactly the “Dark Funnel” is, why companies tend to lose buyers there, and how this has grown into a bigger concern over the past couple of years.The role of data in helping c...
2021-10-1242 minGrowth Enablement MadnessClimate-Friendly Business Growth with Enough.coIn this episode of the Growth Enablement Madness Podcast, we sat down to chat with Laura Fitton, the Founder of Enough.co! Laura helps companies better understand how their earnings, spending, savings, and investments impact the ongoing climate crisis. The goal is to help educate businesses on climate-friendly business growth with the hopes of slowing, stopping, and eventually reversing the climate crisis.Other topics discussed during the podcast include:Why it is vital for companies now more than ever to make climate-friendly business decisions.Where the climate economy currently impacts modern growing businesses.Tips and strategies...
2021-09-1436 minGrowth Enablement MadnessFinding Business Purpose Post-Pandemic (feat. Todd Caponi, Sales Author & Thought Leader)In case you’ve been living under a rock, the COVID-19 pandemic caused rampant disruption within the business community. As offices closed and some employees began to work remotely, businesses rapidly began looking for ways to compensate for the uncertainty impacting everyone’s lives.Industry expert, author, and thought leader Todd Caponi says that we’re now in an era where the emotional cost of change is “zero.” Changing jobs is like changing your cable provider. So, how do businesses create a work environment that matters to their employees?In this episode of the Growth Enablement...
2021-07-1338 minGrowth Enablement MadnessGrowth & Scale with Cloud-Based Telephony (feat. Gianna Scorsone, Aircall)Moving to the cloud gave growth-focused businesses a wealth of data to help fuel their go-to-market initiatives. With traditional technology like telephony now grabbing a firm hold of the Cloud, there is even more data for growing businesses to use. As the GM and Head of North America at Aircall, Gianna Scorsone is at the front of the charge helping educate companies on the growing importance of data-fueled businesses. Tools like Aircall make it easier for salespeople and other users to track engagement with prospective customers and offer more genuine, contextual customer experiences. In this ep...
2021-06-0824 minGrowth Enablement MadnessGrowth for Growth’s Sake (feat. Ed Kless, Sage)A growth mindset is vital to continued success in modern business. However, focusing solely on growth is not the best way to streamline your business for continued success in the future.As the Senior Director of Partner Development and Strategy for North America at Sage, Ed Kless develops and delivers the curriculum for the Sage Consulting Academy, a course designed to educate Sage Software partners on the art and practice of small business consulting for growth-focused organizations. He also facilitates the Sage Leadership Academy, a yearlong program designed to assist Sage Software partners develop a continuous process...
2021-05-1136 minGrowth Enablement MadnessOffering High-Definition Customer Experiences (feat. Clint Oram)To successfully position your company to grow and scale, you must have to know your customer. No, we don’t mean “know of” them. We mean that you must have a 360-degree customer view with crystal-clear fidelity. This allows businesses to offer a high-definition customer experience (HD-CX) that enables companies to rewind to the past, gain better situational awareness about the present, and make data-driven decisions for the future.Clint Oram, Co-Founder & Chief Strategy Officer at SugarCRM, has dedicated his career to accelerating everything customer-related with technology. This can be seen in the exciting, ongoing innovations taking place...
2021-04-1343 minGrowth Enablement MadnessAligning Functional & Business Growth Strategies (feat. Carter Hinckley)Business growth strategies are an endeavor that executives cannot take lightly. Business leaders must align the entire organization for the initiative to bear fruit. But many businesses tend not to incorporate their functional business efforts into their growth strategies, leading to unnecessary hurdles, growing pains, and limited results.Carter Hinckley, Chief Marketing Officer at Blue Ridge Partners, has spent years focusing on helping companies improve their revenue engine through effective business growth strategies. But it is vital to align those strategies with the business's functional strategy so that you don't hamstring your departments' ability to do their...
2021-03-0923 minGrowth Enablement MadnessModern Prospecting & Selling (feat. Becc Holland & John Barrows)It feels like it was only yesterday when we began to see the significant impact COVID-19 has had on the world. One year later, we are continuing to find ways for businesses to move forward and drive growth in a rather uncertain climate.Becc Holland, Founder of Flip the Script and former Head of Sales Development at Chorus.AI, and John Barrows, industry thought leader and CEO and Founder of JB Sales, recently participated in BrainSell’s Watercooler Series, where we talk shop and highlight how timely trends are impacting the way businesses go to market. The co...
2021-02-0931 minGrowth Enablement MadnessAugmenting Growth-Focused Businesses with AI (feat. Jim Kaskade, Conversica)Artificial intelligence (AI) and machine learning (ML) have gotten their fair share of buzz in the business world over the past decade. That buzz can be labeled both positive and negative; however, industry experts agree that AI and ML have changed the game for businesses looking to grow efficiently. Jim Kaskade, CEO of the conversational AI company Conversica, is at the front of the pack when it comes to uncovering AI's real role in the evolving workplace for modern and growth-focused businesses. With years of experience running data, identity management, and IT service organizations, Kaskade helps lead a...
2021-01-1240 minGrowth Enablement MadnessBecoming a Data-Driven Company (feat. Jordan Berry, Interloop)Using valuable data and insights to make strategic growth decisions is vital to being successful with your efforts in modern business. Businesses that do not prioritize their data strategy are in for a world of struggle in coming quarters and years. For Jordan Berry, one of BrainSell’s go-to data analysts and Co-founder of Interloop.ai, companies must be forward-thinking with their data initiatives to ensure investments and processes reap the most benefit—and drive growth from the start! In this episode of the Growth Enablement Madness Podcast, Jordan sat down with host Jim Ward to discuss what...
2020-12-0822 minGrowth Enablement MadnessAll-in-One Marketing Automation & Becoming a Force Multiplier (feat. Nick Ezzo of Auditoria.ai)Normally, tech drives business decisions. This is especially true for the marketing automation space, where many people tend to invest heavily in a solution that they are not maximizing to their fullest potential. But Nick Ezzo, VP of Marketing at the finance and ERP automation company Auditoria.ai, has found a unique way to turn his colleagues in the marketing department into a force multiplier that leads the company to profitability through the help of all-in-one automation.During the first episode of the Growth Enablement Madness Podcast, Nick sat down with host Jim Ward to chat about...
2020-10-3034 min
Strong Like BullFailtrepeneur Ep. 2 - Jim Ward - Hammer out those negative thoughtsJim Ward is not only a good friend of mine, but also a mentor that I met when he hired me to work at his company, Brainsell. While with his company, for the short time, I saw his passion for helping others grow their businesses, while also training his employees to always read, learn, and listen about improving personal development. In this episode, we learn how he used personal development to get him to where he is now.
2020-09-0135 min
High Value Sales Show by Eversprint.comSelling with a Noble Purpose - Jim Ward of BrainSellJim Ward, the CEO of BrainSell, grew his company's revenue from $4 million in 2014 to $7 million in 2017, a 75% increase, and to around $8.5 million in 2018. BrainSell is a provider of business strategy, best-of-class software and implementation services. In this interview with Eversprint's Malcolm Lui, Jim shares how he and his team accelerated their high value sales by: Providing clients with the leading edge technology that they use themselves. Investing significantly in an integrated marketing program across multiple channels. Selling with a noble purpose...
2019-01-2600 min
Good Day, Sir! Show, a Salesforce PodcastOne Degree from NamespacesIn this episode, we discuss certifications, the "Uber of Humans", Marc Benioff's interview on CNBC discussing the regulation of social media, and naming conflicts in Apex.
You may soon be able to send ‘Human Ubers’ as your surrogate - BBC Three
Salesforce CEO Marc Benioff says regulate Facebook like tobacco
Davos 2018: A.I. machine called Einstein attends Salesforce meetings
SalesForce.com vs Dynamics 365 CRM: A live Side-By-Side Comparison By BrainSell LLC On February 14th | Markets Insider
2018-02-081h 02