Shows
The Auto Repair Marketing PodcastBig, Beautiful, Impactful Email! [E180]Thanks to our Partners, Shop Boss and AppFueledKim Walker’s flying solo on this one, and she’s got a fire-in-her-belly message for every shop owner still sleeping on email marketing. This isn’t your typical “email tips” episode, it’s a storytelling breakdown of one jaw-dropping, beautifully built email from Mission Mercantile that had Kim hooked, clicking, and even podcasting about it.She breaks down what made this email a masterclass in branding: from a killer subject line (“Not Cheap… But Worth Every Penny”) to irresistible storytelling, handcrafted visuals, call-to-actions in all the right places, and...
2025-11-261h 05
Dev Singh#66 Hon. Brian Walker MLC: The Middle Class is the Working Poor | Bread and Games EXPOSEDDisclaimer: This video is created for educational and informational purposes only. The views and opinions expressed by the guest are entirely their own and do not necessarily reflect those of the channel. We have no intention to disrespect, defame, or cause harm to any person, brand, product, country, or profession mentioned. Our sole purpose is to share insights that may help the audience gain perspective and make informed decisions.
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The conversation you won't hear in the mainstream media. Hon. Brian Walker, a serving GP and Member of Parliament, fearlessly exposes the foundational flaws in...
2025-11-251h 07
In the Mind of a DistributorMerchandising massive product catalogs | Brian WalkerIn this episode, Benj sits down with Brian Walker, Chief Product Officer at Grainger, to unpack how one of the largest distributors in the world approaches merchandising at scale.With over 2 million SKUs in their core business and an endless assortment model through Zoro, Grainger’s merchandising strategy is anything but simple. Brian explains how they decide which products to carry, how they use customer context to guide those decisions, and what it takes to make the right products easy to find— both for customers and for sales reps. They also talk through the role of brand and...
2025-10-0721 min
The Auto Repair Marketing PodcastPreparing for November's Marketing [E172]Thanks to our Partners, Shop Boss and AppFueledCaroline Legrand steps in for Brian Walker and is joined by Shop Marketing Pros' COO, Hallie Wasinger, for a power-packed conversation all about planning your November social media content. This one’s tailor-made for shop owners who want to show up with purpose online, not just post for the sake of posting.From meaningful campaigns like honoring veterans and military families to fun engagement ideas like Dear Santa Letter Week and National Cook for Your Pet Day (yep, that’s a thing), this episode is loaded with cont...
2025-10-0124 min
The Auto Repair Marketing PodcastBackpacks, Car Shows, and Big Hearts: Marketing That Matters [E171]Thanks to our Partners, Shop Boss and AppFueledWondering how one community-focused idea can transform your shop’s reputation, rally an entire town, and even get the mayor’s attention?Kim Walker connects with Betty Otero of Greg Smith Automotive in Belleview, Florida, a powerhouse shop owner who took a simple idea, a school backpack drive, and turned it into a ripple effect of community involvement, business partnerships, and real local impact.Betty didn’t just donate school supplies. She created momentum. What started with 100 backpacks became nearly 400, all filled through the power of con...
2025-09-2447 min
Cocktails & Commerce PodcastC&C Pod - Eli Finkelshteyn, Founder & CEO of ConstructorThis episode Bill and I are joined by Eli Finkelshteyn to mix up some Boulevardier riffs and talk about the evolution of commerce product discovery in the Gen-AI and agentic era, Agentic Commerce, and hear Eli’s perspective on where this market is headed.Eli is founder & CEO of Constructor, a leading enterprise commerce product discovery solution. Eli founded Constructor in 2015, but interestingly, they spent 4 years building the product before bringing it to market in 2019. We of course ask about that and the steady rise they have been on ever since.We wanted to have El...
2025-09-1255 min
The Auto Repair Marketing PodcastScaling Your Marketing As You Scale Your Shop [E169]Thanks to our Partners, Shop Boss and AppFueledRyan Grace and David Gibson, former techs turned shop owners, join host Brian Walker to share how they built Pleasant Automotive in Wake Forest, NC. They started with a website before they even had a location. With no deep pockets or big investors, they focused on smart, strategic marketing moves that helped them grow fast without wasting money.Brian dives into their decision-making process, from ditching direct mail to doubling down on Google LSAs, and how strong phone skills turned casual calls into loyal customers. They talk...
2025-09-1026 min
The Auto Repair Marketing PodcastThe ROI of Kindness: How Giving Creates Growth in Your Business [E166]Thanks to our Partners, Shop Boss and AppFueledIn this heart-filled episode of the Auto Repair Marketing Podcast, Kim Walker sits down with Christina Beverly from Harrell & Beverly Transmission Auto Repair in Sanford, Florida. Christina shares the behind-the-scenes story of their now-annual teacher giveaway, an initiative born from local Amazon wish lists that quickly grew into a high-impact, community-shaping campaign. You'll hear how a $500 donation turned into $1,500, the emotional stories behind the nominations, and how this one simple idea rallied their team, elevated their brand, and aligned perfectly with their EOS-driven vision....
2025-08-2048 min
The Auto Repair Marketing PodcastPreparing for September’s Marketing [E163]Thanks to our Partners, Shop Boss and AppFueledYou know that feeling when summer’s barely over, kids are back in school, and suddenly you’re staring down September, wondering what the heck to post on social media? Yeah, that’s where this episode comes in. Brian is back with Caroline Legrand for their monthly marketing prep session, your go-to podcast for staying ahead with smart, simple ideas that actually matter.They’re covering everything from prepping your fall events, tying in national awareness months (like National Preparedness Month), and even having some fun with off-the...
2025-07-3031 min
The Auto Repair Marketing PodcastWrite a Children's Book with Ben Tilson [E162]Thanks to our Partners, Shop Boss and AppFueledEver meet someone in this industry doing something completely out of the box, and it works? That’s Ben Tilson.Kim sits down with Ben, the second-generation owner of Tilson’s Auto Repair in Rochester, Minnesota. He’s not just growing a solid shop, he’s writing children’s books to spark curiosity and pride in the next generation of technicians. And no, it’s not a gimmick. These books are rooted in Ben’s journey with dyslexia and a passion for storytelling that’s reshaping how kids and their p...
2025-07-2351 min
Wantrepreneur to Entrepreneur | Start and Grow Your Own Business1157: Your logo is NOT your brand! Here's your branding hierarchy w/ Andrew Walker & Hayden AndersonBranding isn’t just about logos—it’s about emotion, connection, and storytelling. In this dynamic episode, co-founders of KANSO Creative, Andrew Walker and Hayden Anderson, pull back the curtain on how they help small businesses become unforgettable brands. From their design philosophies rooted in Japanese aesthetics to their client stories that spark real emotional resonance, Andrew and Hayden prove that great branding starts with knowing who you are.Whether you're just starting out or looking to elevate your presence, this episode is packed with branding gold and actionable insights to help you stand out in a crowde...
2025-06-2434 min
The Auto Repair Marketing PodcastCreating Superfans with Brittany Hodak [E156]Have you ever met someone who just gets it, like, really understands what it takes to create a business people rave about? That’s exactly who Brittany Hodak is. And thanks to Kim Walker, who nailed it as the host of this episode of the Auto Repair Marketing Podcast, we get to hear Brittany drop insight after insight that every shop owner needs to hear.Kim sets the stage perfectly, bringing her passion and real-world experience into the conversation. The energy between her and Brittany is electric, and the value they deliver? Next level.Brittany br...
2025-06-1141 min
Digital HorizonsJaguar’s Rebrand Just Backfired. What Went Wrong?Jaguar has officially dropped its agency, Accenture Song, following a disastrous rebrand that saw global vehicle sales nearly halved. In this Brand News episode, James Walker and Brian Hastings revisit Jaguar’s bold brand pivot and break down exactly what went wrong.We discuss:Why Jaguar’s rebrand campaign failed to connectThe downfall of data-driven strategy without creative clarityWhat brands should consider before pivoting away from heritageHow HBO Max reversed a similar misstepPredictions for Jaguar’s next moveThis is a cautionary tale for any marketing team o...
2025-06-0405 minDigital HorizonsBrand News: Unilever's Bold PivotUnilever is making a strategic shift toward influencer marketing instead of traditional advertising. This massive consumer goods company is responding to increasing consumer skepticism by collaborating with authentic voices to promote their vast range of products.• Unilever owns countless FMCG products from personal care items to foods• Traditional brand advertising is becoming less effective at building consumer trust• The company is now working with influencers like Sophie Hinchcliffe to reach consumers• This signals a major industry trend toward personalized, relatable content• A blended approach of traditional and digital channels with user-generated content is showing go...
2025-04-0903 min
The Auto Repair Marketing PodcastWe're Gonna Beat This Horse To Death [E147]Marketing isn’t just an expense, it’s the key to growth. In this episode, host Brian Walker talks with Chris Cotton live from Vision about how strategic marketing has fueled massive revenue growth in his newly acquired shop.Chris shares why he’s dedicating a significant budget to Google Ads, SEO, and Facebook brand-building and how Local Service Ads (LSAs) are bringing in high-quality leads at a low cost. They discuss the role of smart marketing investments, Google rankings, and paid advertising in driving long-term success.If you want to know how much you should...
2025-04-0938 min
The Auto Repair Marketing PodcastYou're Not Spending Enough Money On Marketing [E146]Brian and Parker dive into how strategic marketing investment can drive real growth for auto repair shops. Parker shares how increasing his marketing spend transformed his business, leading to record-breaking profits and industry recognition. They discuss why many shop owners hesitate to spend more on marketing and how cutting back can actually slow growth.They break down the balance between brand-building and direct response marketing, highlighting how both contribute to long-term success. Parker shares insights from industry peer groups and how analyzing successful shops’ financials helped him refine his own strategy. They also explore how even small ad...
2025-04-0231 min
The Auto Repair Marketing PodcastPreparing for May's Marketing [E143]Want to make your shop’s marketing stand out this May? Join Brian Walker and Caroline LeGrand as they break down creative ways to engage your audience, plan your content, and connect with your community.In this episode, they’ll share creative campaign ideas, fun social media prompts, and practical ways to highlight your team, engage customers, and boost brand awareness. Plus, get inspiration for using national holidays like National Skilled Trades Day, Road Trip Day, and even Pizza Party Day to keep your content fresh and relevant.Don’t miss this opportunity to simplify your m...
2025-03-1227 minDigital HorizonsRebranding for Success: Transforming Business Goals into Market ImpactUncover the strategic motivations behind the transformative power of rebranding as we explore the journey of WHD alongside James Walker and Brian Hastings. Listen in to learn how rebranding is much more than a new logo—it's about aligning business objectives, market positioning, and customer values to support growth and enhance market perception. With insights from their collaboration, Walker and Hastings share the importance of ensuring a new brand identity stands on its own while maintaining ties to its origins. They dive into how WHD transitioned from Walker Hill's marketing division to a prominent digital marketing agency, highlighting the pi...
2025-02-1328 minDigital HorizonsBrand News: DeepSeek - A New Challenger to AI Giants?What if the next big player in AI isn't American? Join us as we unravel the excitement and controversy surrounding DeepSeek, a newcomer poised to challenge the dominance of giants like ChatGPT and Claude. This episode of Brand News dives into how DeepSeek is leveraging older NVIDIA GPUs and an open-source model to revolutionize AI development, potentially offering solutions at a fraction of the cost. We take you through the seismic shifts in the stock market and the waves of fear rippling through established AI titans, raising intriguing questions about the future of AI accessibility and affordability....
2025-02-0704 min
The Auto Repair Marketing PodcastBranding Your Shop As A Concierge Auto Repair Shop [E131]Standing out in the auto repair industry takes more than just great service—it’s about creating an experience that keeps clients coming back. In today’s episode, we’re exploring how to brand your shop as a Concierge Auto Repair Shop, offering high-end, personalized service that goes far beyond the typical repair visit.I’m your host, Brian Walker, and I’ll walk you through the strategies to elevate your shop’s reputation, attract the right customers, and deliver unforgettable service. From perfecting your shop’s appearance to embracing “white-glove” customer care, you’ll learn how to build a business th...
2024-12-1832 minDigital HorizonsBrand News: Jaguar's Bold Rebranding - Innovation or Identity Crisis?Jaguar has taken a daring leap, but have they risked losing their identity in the process? Join us on Digital Horizons as we dissect Jaguar's bold rebranding effort that has both stunned enthusiasts and sparked a wave of reactions on social media. Unveiling a reimagined logo at Miami Fashion Week, Jaguar is steering towards a younger, eco-conscious crowd, but at what cost? Even Elon Musk joined the fray, questioning whether Jaguar still makes cars. We unravel whether this move is a strategic masterstroke or a controversial misstep that might leave its loyal supporters feeling forgotten.Amidst falling...
2024-12-0306 minDigital HorizonsBrand News: YouTube Shorts and Facebook InsightsUnlock the secrets to maximizing your brand's impact in the ever-evolving world of digital advertising. Learn how YouTube's latest tools are revolutionizing the way brands engage with creator content and Shorts ads, capturing a unique 40% of viewers who aren't on TikTok or Instagram. This episode offers a deep dive into the innovative strategies that can help advertisers harness the power of YouTube Shorts, turning them into a more effective and budget-friendly channel to drive business growth. Discover the art of syncing creator content with advertising efforts and how it can transform your marketing approach.As we gaze...
2024-11-2806 minDigital HorizonsBrand News: Online Adverting Increases by 9.7% in AustraliaUnlock the secrets of the booming internet advertising landscape with insights that could redefine your marketing strategy. With video advertising surging by 18.6% and digital audio not far behind with a 23.6% increase, it's clear that traditional display formats are losing their luster. Discover why video content across platforms like YouTube, TikTok, and LinkedIn is now a must-have element for brands aiming to capture attention and engagement. We'll also unravel how the evolving dynamics of search advertising, despite higher costs, continue to draw significant investment.Join us as we dissect the PwC report's revelations and what they mean for...
2024-11-1003 minDigital HorizonsBrand News: Black Friday Brand Boost - Transforming Shoppers into Loyal CustomersCan brand loyalty survive the frenzy of Black Friday? Uncover the truth behind consumer behavior as we reveal that a striking 62% of Australian shoppers are ready to abandon their usual go-tos in favor of new discoveries during this epic sales event. This episode of Brand News casts a spotlight on the incredible opportunity Black Friday presents for e-commerce businesses. By crafting compelling offers and strategic messaging, businesses can not only capture the attention of deal-hungry shoppers but also potentially transform them into devoted customers down the road. With actionable insights and fresh perspectives, we challenge you to rethink Black...
2024-11-0503 minDigital HorizonsBrand News: OpenAI's SearchGPT vs. Google - Revolutionizing the Search LandscapeDiscover how OpenAI's latest venture, SearchGPT, is poised to shake up the online search landscape, potentially dethroning Google Search by the end of 2024. What could this mean for the way we explore information on the internet, and how will it impact content creators and website owners? Tune into Brand News as we tackle this intriguing topic, offering insights into how SearchGPT plans to deliver streamlined, clutter-free answers while still driving traffic to the original sources. We'll discuss why balancing instant answers with encouraging users to dive deeper into content is crucial for this new search technology.Join...
2024-10-2904 minDigital HorizonsBrand News: Adidas' AI-Driven Ad & The Future of Creative AdvertisingCan AI-generated advertising surpass the creative touch of human ingenuity? We explore this exciting possibility in our latest episode of Brand News, where Adidas' new floral campaign takes center stage. Discover how this AI-driven ad, which mimics a captivating music video with its dynamic scenes and movement, is reshaping expectations in the advertising world. We'll dissect the fascinating blend of artistry and technology, spotlighting the impressive tools like Runway ML, Midjourney, Adobe Creative Suite, and Topaz that played a pivotal role in crafting this standout campaign. Join us as we uncover whether AI's integration into creative processes indicates a...
2024-10-2205 minDigital HorizonsBrand News: YouTube's TV Triumph & Meta's New AI Video ToolsWhat if you could leverage the power of YouTube to transform your advertising strategy and outpace traditional giants? This week on Brand News, we promise insights into YouTube's unprecedented dominance in the streaming world, as it has eclipsed Netflix and Disney Plus in watch time on TV screens. We unravel the exciting shift in advertising opportunities brought about by YouTube's expansion, especially through the popularity of YouTube Shorts now being enjoyed on larger screens. Discover how the platform's evolution, including the extension of Shorts to three minutes, is creating new avenues for content creators and advertisers alike....
2024-10-1111 min
The Auto Repair Marketing PodcastHow To Make Your Brand Stand Out [E121]Today, we’re diving into an essential topic—how to make your brand stand out from the competition. While you may already provide exceptional service, standing out in a crowded market requires a focused strategy. It’s not just about doing good work; it's about showing what makes your shop truly unique.We’ll break down the key ways to differentiate your brand, from nailing your customer service to using your core values to your advantage. We’ll also talk about how paying attention to your shop’s appearance and maintaining an active social media presence can make a big d...
2024-10-0936 minDigital HorizonsBrand News: Avoiding Short-Termism in Modern Marketing StrategiesStruggling to strike the perfect balance between brand-building and performance marketing? Uncover the nuanced challenges that modern marketers face as they navigate shrinking budgets and an increasing demand for immediate results. In this episode, we take a closer look at why many CMOs and marketing teams are drawn into a cycle of short-termism, often at the expense of long-term brand equity. By sharing insights from a compelling AdNews article, we highlight the critical yet often overlooked consequences of sidelining brand-building activities in favor of bottom-of-funnel lead capture campaigns. Join us as we explore the evidence showing that a...
2024-10-0410 minDigital HorizonsBrand News: How IKEA Turned Windows Into Viral Ads OvernightEver wondered how IKEA turns everyday windows into cutting-edge ad space? Join us as we uncover IKEA's latest brilliant campaign, where "sleep fluencers" transform their windows with IKEA's innovative blinds. These blinds don't just block light; they double as ads, creating a unique, low-cost marketing strategy that reaches beyond social media and into real neighborhoods. We'll discuss how this clever integration of paid campaigns can revolutionize home-based advertising and why it's a game-changer for IKEA.Shifting gears, we tackle a groundbreaking move by the Commonwealth Bank of Australia (CBA) towards replacing call center staff with AI, in...
2024-09-2505 minDigital HorizonsWhat's Holding You Back from a PERFECT Brand Strategy?Is your brand still hitting the mark, or is it time for a reevaluation? Find out as hosts James Walker and Brian Hastings, with their combined 20+ years of marketing mastery, guide you through a self-audit of your brand's effectiveness. This episode of Digital Horizons tackles the essential questions every business owner should ask to ensure their brand resonates with current customer needs. You'll learn how to evaluate whether your brand's visual elements are modern and aligned with your business's growth and why a consistent and compelling brand message across all touchpoints is non-negotiable. Plus, discover the importance of maintaining...
2024-09-2308 minDigital HorizonsBrand News: Canva’s 300% Price Hike & Its New Game-Changing FeaturesWhat's the real cost of Canva’s 300% price hike? This week on Brand News, we break down the headline-grabbing increase and why it might not be as shocking as it seems. We'll show you how Canva, at just $10 a month per user, remains a budget-friendly choice compared to the expensive Adobe Creative Suite. Discover how Canva is catering to non-designers with essential tools that sidestep the complexities of advanced software, making it a unique offering in the design tool market.We also dive into Canva’s newest features: Visual Suite and Magic Studio. Visual Suite is Canva's ambi...
2024-09-1706 minDigital HorizonsBrand News: ChatGPT-5 Is Going To Be HugeWhat if you could have an AI assistant that not only understands and interacts like a human but also anticipates your needs and seamlessly integrates into every aspect of your life? Get ready to explore the future as we dive into the anticipated release of ChatGPT-5 from OpenAI. Join Brian and James as they share their daily experiences with GPT-4, highlighting its impressive capabilities and discussing the exciting advancements coming with GPT-5. This new version promises breakthroughs in natural language processing, enhanced multimodal capabilities, and unprecedented levels of personalization. With potential backing from tech giants like Apple and NVIDIA...
2024-09-1004 minDigital HorizonsBrand News: AI Marketing Success and the Art of Olympic SponsorshipUnlock the secrets of skyrocketing your sales with AI-driven marketing! This week on Brand News, we're revealing how Dan Murphy's achieved an impressive 29% boost by tailoring personalized promotions using advanced AI techniques. But that's not all – discover how these powerful tools can revolutionize even the smallest online stores, making sophisticated marketing accessible to everyone. We also dive into the high-stakes world of Olympic sponsorships, analyzing the strategies of giants like Nike, McDonald's, and Coca-Cola. Learn how Nike managed to maintain strong brand affinity without being an official sponsor, proving the immense value of consistent brand presence.In ou...
2024-08-2508 minDigital Horizons[Brand News] The Viral Ramen Hoax: Creating Buzz with A Fake RestaurantCan a restaurant that doesn’t even exist become the hottest place in town? Discover how Stanley, aka TheRealStanyM, pulled off a social experiment that had influencers and foodies lining up for hours to experience Nisei Ramen, a pop-up that served instant noodles in plant pots. This week, we dissect the brilliance behind Stanley's viral marketing campaign, "Ramen Forest," and how he leveraged social media, exclusivity, and the allure of influencer culture to create an unforgettable event that never truly existed.Join us as we break down the key elements that contributed to the meteoric rise of th...
2024-08-2204 minDigital HorizonsBrand News: LinkedIn's Dominance in B2B Marketing & Australia's Gambling Ads Cap DecisionCan LinkedIn really be the holy grail of social media marketing? Find out as we dissect a compelling study from Marketing Interactive revealing that a staggering 93.5% of brands prefer LinkedIn for their campaigns, with 92.8% reporting top-tier engagement. We share our unfiltered thoughts on these surprising numbers and reflect on our own trials and tribulations with the platform. Plus, we dive into the explosive rise of short-form video content and what it means for your social media strategy moving forward.Switching gears, we unpack a significant development in the Australian advertising landscape: the proposed ban on gambling ads...
2024-08-1706 minDigital HorizonsBrand News: How Economic Pressures Are Shaping 2024 Advertising StrategiesHow are rising interest rates and macroeconomic pressures reshaping the advertising landscape? Uncover the complexities behind the slowing growth of advertising revenue in 2023 with insights from PWC's 2024 entertainment and media outlook. Join us as we dissect Lauren McNamara's revealing article on umbrellacomau, exploring how the cost of living and lower consumer spending are influencing advertising strategies. As agency owners with hands-on experience across various industries, we bring our unique perspectives on what businesses can expect in a post-COVID world.Discover the dramatic shift from traditional media to digital channels and its far-reaching implications. We unpack the data...
2024-08-1411 minDigital HorizonsLinkedIn Growth Strategy: From 0 to 6000 Followers within 4 MonthsWhat if you could build a highly engaged LinkedIn following in just four months? Our guest Brent Neale did exactly that, amassing 6,000 followers and over 640,000 post impressions. Inspired by Gary Vee’s philosophy that attention is the new currency, Brent strategically crafted content to stand out in a crowded digital landscape. Join us as Brent spills the secrets behind his rapid growth and the distinctive elements that make a personal brand irreplicable.Authenticity and consistency lie at the heart of personal branding, and Brent exemplifies this perfectly. By staying true to his values and employing natural language, he...
2024-08-1230 min