Shows
How Brands Are BuiltThe Q&A episodeA few weeks back, on LinkedIn and Instagram, I asked whether anyone had questions about branding, naming, or other topics I might be able to speak to. My plan was to do a Q&A episode—and this is it. On this episode, I answer questions from branding professionals and others about branding, naming, and book publishing. Here's a sample of what was asked: How do you manage clients wanting to wordsmith your brand strategy work? What guidance should you give clients to help them implement your recommended brand strategy? How do you maintain brand consistency wh...2025-03-1051 min
I's on Brand: Insights, Innovation, and ImplementationBuilding tomorrow's brand today: A CMO’s strategies for success in a dynamic landscapeNancy Adzentoivich, BrandActive Chief Marketing Officer, guest hosts this week as she welcomes Diana Klochkova, Chief Marketing Officer of Privateer Space, to discuss innovative strategies for navigating the marketing landscape in 2024. Diana shares insights on how she is building and maintaining Privateer’s brand in an evolving market while adapting to demands of an uncertain market. From integrating AI into marketing practices to maintaining audience attention during an election cycle, Nancy and Diana share their perspectives on staying ahead in a dynamic environment.
Questions? Reach out to Philip Guiliano at p.guiliano@brandactive.com or Nancy Adzentoivich, Chief Marketing Officer, at...2024-02-1525 minI's on Brand: Insights, Innovation, and ImplementationLooking back on BrandActive's 25th anniversaryRounding out BrandActive’s 25th anniversary, Nancy Adzentoivich, BrandActive Chief Marketing Officer, and Nicole Mueller, Senior Marketing Associate, join Host Philip Guiliano to share insights on launching a podcast and reflect on the people and partnerships that have enabled BA’s success.
Thank you for listening to I’s on Brand: Insights, Innovation, and Implementation in its inaugural year! Check back in the new year to hear Nancy Adzentoivich dive into 2024 predictions as she takes on the role of guest host.
Questions? Reach out to Nancy Adzentoivich, Chief Marketing Officer, at n.adzentoivich@brandactive.com.
Check out our website for even m...2023-12-2016 minI's on Brand: Insights, Innovation, and ImplementationUnderstanding the real cost of rebrandingWhile a comprehensive budget is critical to any successful brand change initiative, generating an accurate cost estimate from the outset is often a challenge. Host Philip Guiliano and BrandActive Senior Vice President Patrick Heath unravel the often-hidden expenses of rebranding and the power marketers wield when armed with a comprehensive understanding of the intricacies involved. From accurate cost estimates to ROI discussions, the pair explore the importance of aligning implementation goals with the scale of the rebrand.
Questions? Reach out to Philip Guiliano at p.guiliano@brandactive.com or Nancy Adzentoivich, Head of Business Development, at n.adzentoivich@brandactive.com.
...2023-11-1623 minI's on Brand: Insights, Innovation, and ImplementationWhat would healthcare marketers do if they weren't in healthcare?Healthcare marketers face major transformation as disruptors like Amazon and Apple expand into the healthcare market. Paired with the slow-moving and often internally focused nature of campaigns, marketers must adapt in order to keep up with these consumer-oriented giants entering the care delivery space. Host Philip Guiliano and guest Chris Bevolo, CEO of Revive, explore how marketers could respond to and overcome healthcare’s historic and emerging challenges by adopting a consumer-centric mindset.
Questions? Reach out to Philip Guiliano at p.guiliano@brandactive.com or Nancy Adzentoivich, Head of Business Development, at n.adzentoivich@brandactive.com.
Check out our website fo...2023-10-2623 minI's on Brand: Insights, Innovation, and ImplementationLooking ahead: The future of BrandActiveGrowing a business over 25 years while preserving what works and remaining current in an ever shifting market is no small feat. Newly appointed President Vladimir Kačar joins host Philip Guiliano to discuss BrandActive's priorities as we look to the next 25 years. From maintaining a growth-focused culture to strengthening agency partnerships to evolving to meet client need's, Vlado shares his vision for growth while staying true to the principles that have fueled BrandActive's success.
Questions? Reach out to Philip Guiliano at p.guiliano@brandactive.com or Nancy Adzentoivich, Head of Business Development, at n.adzentoivich@brandactive.com.
Check out our w...2023-10-1120 minI's on Brand: Insights, Innovation, and ImplementationThe power of evolution: Meeting client needs with new (and existing) expertiseBrandActive has always played within the niche of rebrand implementation, but how does a business with 25 years of expertise evolve while staying true to its expertise and values? Host Philip Guiliano is joined by two BrandActive practice leads to discuss how the change management and marketing and brand operations services were developed to meet client needs during the rebrand process while drawing on years of existing experience.
Questions? Reach out to Philip Guiliano at p.guiliano@brandactive.com or Nancy Adzentoivich, Head of Business Development, at n.adzentoivich@brandactive.com.
Check out our website for even more insights: https://brandactive...2023-09-1522 minI's on Brand: Insights, Innovation, and ImplementationCrafting a compassionate corporate cultureAs BrandActive has evolved to meet client needs, one thing has largely stayed the same: the philosophy that guides our culture. Host Philip Guiliano continues the conversation with fellow BrandActive partners Robynne Budish and James Burn discussing how staying true to our core values and building a compassionate culture has contributed to the organization’s success over the past 25 years.
Questions? Reach out to Philip Guiliano at p.guiliano@brandactive.com or Nancy Adzentoivich, Head of Business Development, at n.adzentoivich@brandactive.com.
Check out our website for even more insights: https://brandactive.com/2023-08-3122 minI's on Brand: Insights, Innovation, and ImplementationWelcome to the world of brand implementationWhile nearly 65% of small businesses fail within their first 10 years of business, BrandActive has defied the odds and thrives in its 25th year. Host Philip Guiliano is joined by fellow BrandActive partners Robynne Budish and James Burn to share BrandActive’s origin story and how they have continued to grow the business over 25 years while remaining focused on the unique niche of brand implementation.
Questions? Reach out to Philip Guiliano at p.guiliano@brandactive.com or Nancy Adzentoivich, Head of Business Development, at n.adzentoivich@brandactive.com.
Check out our website for even more insights: https://brandactive.com/2023-08-0119 min
Leadership Human-StyleCreating a Passionate Commercial Endeavour with Sarah Icely Hill“We rally around a purpose larger than ourselves.”- Sarah Icely HillIf you’re like most Talent Leaders, you think a lot about engagement and passionate purpose. Maybe you have a tired engagement survey and are thinking of refreshing the questions to get better data. Perhaps you are dreaming of how you could infuse passion into the commercial aspect of your work and your organization’s culture. Tune into this episode for some innovative ideas on how you might do these very things.My guest is Sarah Icely Hill. As VP, People and OE at B...2023-02-0828 min
Merytorycznie o eCommerceMOC 018: Czym jest PIM i jak go wdrożyć w e-commerce? - Piotr ZnamirowskiCzy systemy PIM (Product Information Management) to przyszłość e-commerce? Jakie korzyści idą za wdrażaniem PIM do przedsiębiorstw, które są świadome chaosu informacyjnego? Jak krok po kroku wygląda zaadaptowanie środowiska, którego zadaniem jest zarządzanie informacją o produkcie? Na te pytania postaramy się odpowiedzieć z Piotrem Znamirowskim- praktykiem wdrożeń PIM.Link do odcinka: https://marcinrudzik.pl/018 Piotr Znamirowski - https://www.linkedin.com/in/piotr-znamirowski-b9956718a/Systemy PIM:Akeneo - https://www.akeneo.comPimCore - https://pimcore.comErgoNode - https://ergonode.comE-sk...2019-08-2648 min
Prawo dla BiznesuPrzedsiębiorcy: Marcin Rudzik CEO Brand Active[Podcast jest elementem czasopisma Prawo dla Biznesu, a nagrania zawierają autopromocje wydawcy - Kancelarii Prawnej Kantorowski, Głąb i Wspólnicy Sp.j. oraz reklamy produktów innych przedsiębiorców]Tym razem mam przyjemność zaprosić Ci do słuchania mojej rozmowy z CEO Brand Active Marcinem Rudzikiem!!Brand Active to prężnie rozwijająca się agencja e-commerce, o której albo już słyszeliście, albo niebawem usłyszycie nawet jeśli nie działacie w e-commerce Marcin to człowiek z wizją i pasją, który w biznesie nie powiedział jeszcze ostatniego słowa, a powiedział już niezmiernie w...2019-06-2452 minMerytorycznie o eCommerceMOC 014: Jak zacząć sprzedawać na eBay? - Mateusz Grzywnowicz, Doradca ds. Amazon i eBayW tym odcinku o eBay rozmawiałem z Mateuszem Grzywnowiczem. Według wielu eBay zszedł na drugi plan, ale są to tylko pozory. eBay ma się dobrze i można na nim skutecznie sprzedawać, a co warto sprzedawać i jak to robić usłyszysz w tej rozmowie.Kod rabatowy znajdziesz na stronie podcastu: https://marcinrudzik.pl/014Z tego odcinka dowiesz się m.in.:– Kiedy warto sprzedawać i co sprzedawać na eBay?– Jak zacząć sprzedaż na eBay?– Jak dokonać rejestracji?– Ile kosztuje utrzymania konta i obsługa eBay?– Jak prezentować ofertę, żeby przyciągała kupujących?2019-05-201h 11
Another DAM PodcastPhilip GuilianoAnother DAM podcast interview with Philip Guiliano
Here are the questions asked:
-How are you involved with Digital Asset Management?
-How do you use Digital Asset Management when it comes to Brand Change and Brand Management?
-What advise would you like to share with DAM Professionals and people aspiring to become DAM Professionals?
For a full transcript, visit http://anotherdampodcast.com/
Questions? Email them to anotherdamblog@gmail.com
#AnotherDamPodcast #audio #Audioboo #Brand #DAM #DAMPodcasts #DigitalAssetManagement #DigitalMedia #HenrikDeGyor #BrandActive #PhilipGuiliano2011-07-2808 min