Shows
BETONE BUSINESSÚj marketing csodafegyver vagy kétélű technika, ami még drága is? Miért éri meg a brandcast a cégeknek? - Best PracticeEgyre több vállalkozás vág bele a saját brandcastbe, azaz saját céges podcastbe. Van, aki hasznos úri hobbiként tekint rá, másnál a marketingstratégia fontos része. Vendégeink egy dologban azonban egyetértenek: a brandcast erősebb kapcsolódást jelent a fogyasztókkal.
Különleges epizóddal jelentkezik a Best Practice, ezt a beszélgetést a Connect Konferencia 2025 egyik programjaként vettük fel. A beszélgetőtársak Porkoláb Eszter, a Hester's Life társalapítója, dietetikus és sportdietetikus, Gyulai Balázs, az OTP Bank mikro- és kisvállala...2025-07-1131 min
BETONE ORIGINALÚj marketing csodafegyver vagy kétélű technika, ami még drága is? Miért éri meg a brandcast a cégeknek?Egyre több vállalkozás vág bele a saját brandcastbe, azaz saját céges podcastbe. Van, aki hasznos úri hobbiként tekint rá, másnál a marketingstratégia fontos része. Vendégeink egy dologban azonban egyetértenek: a brandcast erősebb kapcsolódást jelent a fogyasztókkal.
Különleges epizóddal jelentkezik a Best Practice, ezt a beszélgetést a Connect Konferencia 2025 egyik programjaként vettük fel. A beszélgetőtársak Porkoláb Eszter, a Hester's Life társalapítója, dietetikus és sportdietetikus, Gyulai Balázs, az OTP Bank mikro- és kisvállala...2025-06-1331 min
BrandcastL'Autre Match : Matéo Garcia face aux défis de l'hyperconnexion🏉 Quand les réseaux sociaux rencontrent le rugby professionnel.Dans ce nouvel épisode, nous recevons Matéo Garcia, joueur professionnel de l'Union Bordeaux Bègles et de l'Équipe de France de rugby à 7. Comment un rugbyman de haut niveau gère-t-il la pression desréseaux sociaux tout en restant concentré sur le terrain ? Matéo nous livre untémoignage sincère sur les coulisses méconnues du sport professionnel à l'èrenumérique. Il nous révèle comment la prise de contenus impacte sapréparation mentale ou encore sa concentratio...2025-06-1222 min
BrandcastL’impact des réseaux sociaux sur notre alimentationRéseaux sociaux & alimentation : Quel impact sur nos habitudes ? Dans cet épisode de Brand Cast, nous recevons*Fiona Charon Boch*, diététicienne-nutritionniste à Bordeaux, pour décrypter l’influence des réseaux sociaux sur nos comportements alimentaires. Entre tendances, injonctions et conseils nutritionnels, comment ces plateformes façonnent-elles notre rapport à la nourriture ? 🎙🍽2025-06-0516 min
BrandcastArt et Émotions : La Puissance de l'Art-Thérapie ModerneL'art-thérapie moderne : un outil de soin et d’expression des émotionsL'art-thérapie moderne est une approche thérapeutique puissante qui aide les individus à libérer, comprendre et exprimer des émotions complexes. Dans cet épisode, Géraldine Caut - Khuong Huu, art-thérapeute, nous plonge dans sa pratique de l'art-thérapie et nous explique comment elle accompagne ses patients, des personnes en souffrance mentale, physique ou sociale. En abordant la gestion des émotions comme l'anxiété et le stress, Géraldine partage avec nous comment l'art devient un véritable outil de soin. Nous explorons éga...2025-05-2930 min
BrandcastDans les coulisses de la communication d'un concert avec Julie Vignaud, chargée de communication chez Euterpe PromotionsDepuis plusieurs années, le paysage musical français s'ouvre à une diversité de genres, et le rap y occupe désormais une place centrale. Julie Vignaud, chargée de communication chez Euterpe Promotions, revient avec nous sur cette évolution marquante. Elle évoque notamment l'arrivée progressive du rap sur les grandes scènes françaises, autrefois réservées à des styles plus traditionnels, et l'engouement croissant du public pour ces concerts qui mêlent énergie brute et émotions fortes. 2025-05-2225 min
Creator UploadYouTube's Future REVEALED: Every Update from Brandcast 2025Get the full inside scoop from YouTube's biggest event of the year! This week, Joshua Cohen reports directly from the Brandcast frontline, revealing Lady Gaga's show-stopping performance, game-changing ad updates for creators, and YouTube's bold vision for the future. Plus, major news on Mr. Beast, the NFL on YouTube, and industry-shaking acquisitions!On this episode of Creator Upload, we unpack all the critical announcements from YouTube Brandcast 2025. From the star-studded red carpet featuring MrBeast to new advertising tools like Peak Points and Cultural Moment Sponsorships, we cover what creators and marketers NEED to know. We also dive into the...2025-05-1624 min
BrandcastBiographes Hospitaliers : Dans l’intimité des derniers souvenirsLes biographes hospitaliers offrent aux patients en fin de vie la possibilité de transmettre leur histoire, laissant une trace précieuse pour leurs proches. Dans cet épisode, nous échangeons avec Marina, biographe de l’association Traces de Vies, sur l’importance de l’écoute et de la parole dans ces moments intimes. Comment instaurer une relation de confiance et encourager les récits ? À travers des témoignages poignants, nous explorons le rôle profond de ces écrivains et leur impact émotionnel. 2025-05-1537 min
BrandcastParlons sexe : l'univers intime décrypté par une sexothérapeuteDans cet épisode, on lève le voile sur des sujets souvent considérés comme tabous : orgasme, contraception, et tout ce qui se cache derrière nos représentations de la sexualité. Avec Louise Tocqueville, sexothérapeute, on explore les clés d'une sexualité épanouie, loin des clichés et des jugements. 2025-05-0816 min
BrandcastCréer autour d’un sport de niche : le pari réussi d’Idreau🏎️ Créer du contenu autour d’un sport de niche et captiver des milliers de spectateurs ? C’est le pari relevé par Idreau, créateur de contenu spécialisé en Formule 1, invité de cet épisode de Brandcast — le podcast qui explore l’impact de la communication sur l’humain.Comment passe-t-on d’une passion pour les jeux vidéo à une carrière à plein temps dans la création de contenu ? Comment raconter un sport aussi technique que la F1 d’une manière qui attire autant les curieux que les fans de la première heure ? Idreau nous ouvre les portes de son univers...2025-05-0150 min
BrandcastLe food content, une bouchée d'influence !Aujourd’hui on parle food avec Brandcast ! « Nouveau resto branché qui vient d’ouvrir », « LEbon plan food de la semaine », « le meilleur tacos deBordeaux »… l’influence food est partout ! Elle peut modifier votreprochain choix de resto et donne parfois énormément de visibilité à unétablissement (quand elle est bien faite). Elle a bien plus d’impact surl’humain qu’on ne le pense. Alors avec l’influenceuse food Lucie, alias Miss Gourmette sur lesréseaux, on va se pencher sur son métier de créatrice de contenu food…Ces personnes sont-elles de simples vitrines ou véritablesambassadric...2025-04-2417 min
BrandcastL’art à l’ère du digital : Création et communicationDans cet épisode, nous avons rencontré Auguste, un artiste bordelais, pour explorer l’impact de la communication sur son métier. Entre inspiration, visibilité et réseaux sociaux, comment les artistes d’aujourd’hui naviguent-ils dans un monde où l’image et la notoriété sont omniprésentes ? Auguste nous partage sa vision de la création à l’ère du numérique, ses défis et ses réflexions sur la manière dont l’art évolue sous l’influence des nouvelles plateformes. Un échange captivant sur les liens entre art, communication et expression ! Ne manquez pas cet épisode !2025-04-1736 min
BrandcastLubin Photo : Ça fait quoi de photographier les grands noms du rap Français ?La photographie de concert : des émotions à capturer ? Les concerts de tout genre permettent aux auditeurs de découvrir l'univers des artistes et partager un moment avec eux. Lors d'une discussion avec Lubin, qui a eu le privilège de photographier de grands noms du rap francophone comme Zola, SDM ou Niska, nous avons pu comprendre comment la photographie arrive à retranscrire les émotions d'un concert. 2025-04-1027 min
BrandcastCHU Média : L'hôpital comme vous ne l'avez jamais vu !Et si l’hôpital était bien plus qu’un lieu de soins ? CHU Média nous emmène au cœur des 32 CHU de France, là où se croisent innovation, rencontres et récits passionnants. Dans cet épisode, Adrien Morcuende, rédacteur en chef, nous dévoile comment ce média unique met en lumière celles et ceux qui font l’hôpital au quotidien.2025-04-0325 min
BrandcastNajoua Ferréol, coordinatrice d'intimitéLes réseaux sociaux et le cinéma : une influence sur nosattentes et notre rapport à l’intimité ?L’intimité, qu’elle soit physique ou émotionnelle, est unconcept en constante évolution, façonné par les époques et les influencesmédiatiques. Lors d’un entretien avec Najoua Ferréol, coordinatrice d'intimitédans le cinéma, une question fondamentale émerge : comment les réseaux sociauxet le cinéma influencent-ils nos attentes, nos comportements et notre vision del’intimité notamment chez les jeunes ?2025-03-2421 min
La Dosis DiariaBrandcast Marketing hacia adentroBrandCast de Vosman Branders Marketing hacia adentro la estrategia secreta para formar equipos poderosos2024-06-1214 min
Creator UploadOpenAI vs The World as YouTube and ScarJo Investigate, plus a BrandCast recapHere's what we covered on today's episode:YouTube is investigating whether OpenAI used creators' videos to train Sora. It also thinks its own AI products can do better. - TubefilterScarlett Johansson's AI Legal Threat Sets Stage for Actors' Battle With Tech GiantsScarlett Johannson’s Complaints Could Fuel U.S. ‘Right of Publicity’ Law — The Information Ahead of Brandcast, YouTube's Neal Mohan has a message: Creators should win Emmys - TubefilterWith his "super studio," Typical Gamer seeks a piece of the $320 million 'Fortnite' market - Tubefilter Our Creator on the Rise is Madeline Ford! Check out our full interview with her o...2024-05-2432 min
Brandster | BrandcastPor que projetos de branding fracassam? Brandcast #164Assista a este vídeo onde o Guilherme Sebastiany responde a uma pergunta crucial: Por que tantos projetos de branding falham? Descubra insights valiosos para garantir o sucesso da sua próxima empreitada de branding! #branding #sucesso #insights"2024-03-2505 minBrandster | BrandcastIdentidade visual não tem nada a ver com branding! Brandcast #163Confira neste vídeo o Guilherme Sebastiany desabafando
sobre a relação (ou não) entre branding e identidade. Uma reflexão fascinante que vai te fazer repensar a abordagem de identidade visual e branding! #branding #identidadevisual #reflexões2024-03-1806 minBrandster | BrandcastQual a diferença entre branding e marketing? Brandcast #162Neste episódio o especialista em marcas, Guilherme Sebastiany, compartilha suas vivências para esclarecer a diferença entre branding e marketing. Descubra insights valiosos e aprofunde seus conhecimentos nestas áreas fundamentais para o sucesso de qualquer negócio.2024-03-1307 min
BrandcastBrand touringcar A2Je wordt gealarmeerd voor een brand wegvervoer: er staat een bus in brand. Na de brandcast over de 12 bussen in brand zou je kunnen denken "1 bus in brand valt wel mee", maar door de locatie van deze brand kende dit incident weer zijn eigen uitdagingen. Daarover hoor je meer in deze Brandcast, waarin Fenny Spierenburg in gesprek gaat over dit incident met Officier van Dienst Harry Bakker en bedienaar van het schuimblusvoertuig, Ernst de Wit. 2023-12-1112 min
Digital Marketing TodayDigital Marketing Matters - Exploring Innovations in Digital Marketing: From IBC and Brandcast 2023 to AI-Powered Tools and Evolving Consumer TrendsWelcome to another episode of Digital Marketing Matters. This time round, we dive deeply into the latest advancements and innovations in the realm of digital marketing, introduced at the recent 2023 IBC event. From the versatile Scoopyflex commentary unit to Dante Connect's remote production audio solution, we delve into details of these cutting edge tools that are dramatically reshaping the landscape of digital marketing. We also discuss the potential impact of AI-powered tools like Wildmoka's platform for live stream editing and ad recognition and NetLinx's AI-integrated Captivate Product Suite. We further elaborate BCE's customizable Media-as-a-Service offer an...2023-09-1911 minDigital Marketing TodayDigital Marketing Matters - Exploring Innovations in Digital Marketing: From IBC and Brandcast 2023 to AI-Powered Tools and Evolving Consumer TrendsWelcome to another episode of Digital Marketing Matters. This time round, we dive deeply into the latest advancements and innovations in the realm of digital marketing, introduced at the recent 2023 IBC event. From the versatile Scoopyflex commentary unit to Dante Connect's remote production audio solution, we delve into details of these cutting edge tools that are dramatically reshaping the landscape of digital marketing. We also discuss the potential impact of AI-powered tools like Wildmoka's platform for live stream editing and ad recognition and NetLinx's AI-integrated Captivate Product Suite. We further elaborate BCE's customizable Media-as-a-Service offer an...2023-09-1911 min
El BrandcastSESIÓN 04 | ¿CÓMO TRIUNFAR EN LA MODA Y PRODUCCIÓN DE EVENTOS? - FABRIZZIO CASTILLOLa industria de la moda, relaciones públicas y producción de eventos puede resultar muy complicada; sin embargo, en esta sesión del Brandcast Fabrizzio Castillo nos cuenta su historia, anécdotas que le han pasado y consejos puntuales para tu puedas triunfar en una industria tan competitiva.
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Send in a voice message: https://podca...2023-06-1247 min
Creator UploadYouTube Brandcast Recap; Montana Casts Away TikTokHere's what we covered today:YouTube's Brandcast pitch highlights connected TV audience, reveals new ways for brands to reach it - Tubefilter YouTube contributed $35 billion to the U.S. economy in 2022 - TubefilterMontana bans TikTok for all residents - POLITICOEx-ByteDance employee's lawsuit claims Chinese government accessed U.S. TikTok user data - TubefilterTikTok introduces $6 million fund to pay the creators of its most popular effects - TubefilterTikTok star Susi Vidal's beer collab offers a little Afternoon Delight - Tubefilter
Creator Upload Socials:YOUTUBEINSTAGRAMTIKTOK2023-05-1929 min
This Old Marketing - Content Marketing News with Joe Pulizzi and Robert RoseThe Future of Truth SocialThis week Donald Trump's Truth Social made the news concerning runway and SPAC issues. Does Truth and it's parent company have enough money to hold on? And even worse news...Google has a lot to say about it. In acquisition land, Benioff's Time brand bought Brandcast to launch Time Sites. Robert sees this as a big deal moving forward. Joe believes that these small acquisitions are going to rule the next 18 months. And what about AI and content? Robert just wrote a report on the future of Marketing AI. Is he right? In...2022-09-021h 11
Creator UploadCreator Clash Update, Discord, Twitch and Responsibility – Buffalo Shooting – and YouTube’s BrandcastIn this week’s episode: Creator Clash, a “sporting” event that helps give creators a mental health break? Lauren has questions. Josh explains how boxing helps with burnout, plus all proceeds go to charity.Do platforms like Discord, Twitch and Facebook have a responsibility when it comes to violence and hate speech? The Buffalo shooting is just the latest. What can they do, and what should they do.YouTube Brandcast 2022 summarized – get the scoop on Lizzo and something about Tom Cruise being a national treasure.As always, this week’s upload – it’s so good (hint: TikTok, YouTube and MrBeast's C...2022-05-2033 min
BrandcastBrandcast #6 Jorieke Roerink over het werken binnen familiebedrijf De Zuivelhoeve en hoe het werkt met soms wel zes kapiteins op een schip.In de zesde Brandcast gaat Rik Nijkamp ditmaal alleen in gesprek met Jorieke Roerink, Marketing en Salesmanager bij familiebedrijf De Zuivelhoeve. Jorieke verteld over haar ervaringen buiten het bedrijf bij L'Oreal en Riedel waar ze veel kennis opdeed die ze nu in verschillende vormen toepast binnen het familiebedrijf. Daarnaast praten Jorieke en Rik over verleden, heden en de toekomst van één van de mooiste Twentse en zelfs Nederlandse bedrijven met een gloednieuw distributiecentrum in Twekkelo en inmiddels ruim 75 winkels met de lekkerste producten en eerlijke zuivel direct van de bron.2022-05-0333 minBrandcastBrandcast #5 Derek Jan Fikkers over het klaarstomen van studenten en samenwerking is de kracht van de Universiteit Twente.In de vijfde Brandcast van het ondernemers-magazine.nl gaan presentatoren Rik Nijkamp en Nicole Busscher in gesprek met 'director of strategy' van de Universiteit Twente, Derek Jan Fikkers. Derek Jan praat met ons over de ondernemende universiteit. Zijn uitstapje naar het bedrijfsleven en de reden van zijn terugkomst naar de academische wereld. Daarnaast vertelt Derek Jan wat hij en zijn team doen voor de universiteit en gaat het gesprek over de over de impact die Derek Jan wil maken met de universiteit, de bijdrage van de UT aan de ontwikkeling van de bedrijvigheid in de regio, de toekomst van de...2022-03-1542 minBrandcastBrandcast #4 Hans van Aalderen over hoge pieken en diepe dalen. Inmiddels bouwt Hans aan zijn nieuwe bandenimperium met zijn onderneming VA Tyre.In de vierde Brandcast van het ondernemers-magazine.nl gaan presentatoren Rik Nijkamp en Nicole Busscher in gesprek met Hans van Aalderen. Geboren tussen het rubber van auto, trekker en vrachtwagenbanden kon het niet anders dan dat deze uit Vriezenveen afkomstige Tukker een carrière tegemoet ging in de banden! Natuurlijk bekwaamde hij zich in de grote en kleine wagens op het IVA te Driebergen alvorens hij jarenlang Van Aalderen Twen-tyre in Almelo runde. De laatste jaren is Hans aan het knallen met zijn nieuwe onderneming VA Tyre! Is in de banden dan alles rozengeur & maneschijn?2022-02-1528 min
Brandcast Around The WorldEpisode 72: Late Night Special with Actor Jay PaulBRANDCAST Around the World - Episode 72 Late Night Special with Actor Jay Paul: Lip Sync Challenge, Movember Thanks, Trivia Challenge, Hot Chip Challenge, Crickets and Sour ShotsJoin us for our late night special edition of Brandcast around the world! Filled with fun segments that are sure to entertain! Much like great shows like the Tonight Show, or Good Mythical morning, here at Brandcast we wanna entertain your socks off with content that is sure to please and be unforgettable! Friday nights are for fun! So lets talk about what's going on around the world while accepting ch...2021-12-051h 40
The YOUthentic Branding Podcast - Unstoppable + Fully Booked# 10 - Get Out of Your Head and Into Your Brand! Guest: Deb TaylorEpisode #10 - Get Out of Your Head and Into Your Brand! Guest: Deborah Taylor
That important presentation? Let’s get started with it first thing tomorrow morning! Calling the prospect and talking about the proposal? Let me get my website finished first in case they check it out. 😂
The FB Live that I wanted to do today? I think I need to postpone it because I am having a headache.
Oops. Can you relate?🤔
Yes, Mrs. Procrastination, here we are! Sneaking into your day and doing a bit of “busin...2021-11-0551 min
The YOUthentic Branding Podcast - Unstoppable + Fully Booked#9 - Building Your Most Successful Brand by Knowing Your Human Design! Guest: Andrea Niño de GuzmanEpisode #9: Building Your Most Successful Brand by Knowing Your Human Design! Guest: Andrea Niño de Guzman
✔️ You have done all the things that you think you should do.
✔️ Followed strategies and plans that the gurus said will work for everyone even if… 🤯 (Sure… 😂).
✔️ Attended high ticket programs to dive really deep and get top-notch advice!
✔️ Showed up on social media somewhat consistently.
❌ But still... You are not making the progress you want.
❌ You are moving forward at snail speed.
❌ Things feel rather draining and you are wondering...2021-10-251h 02BrandcastBrandcast #3 Waldo Zuiderveld over het begeleiden van de aankopen en verkopen van bedrijven. Wat is een bedrijf nou daadwerkelijk waard en wanneer moet je kopen of verkopen?In de derde Brandcast van het ondernemers-magazine.nl gaan presentatoren Nicole Busscher en Rik Nijkamp in gesprek met Waldo Zuiderveld. Geboren en getogen in Stadskanaal, actief in ons mooie Twente. Ooit gestart als Human Resource Specialist, doctorandus in de sociologie en alsof dat nog niet genoeg is Master of Science, oftewel bedrijfskundige aan de prestigieuze universiteit Nijenrode. Er zitten heel veel titels aan tafel. Maar liefst 17 jaar lang is hij al actief met het kopen en verkopen van bedrijven in Twente en daarbuiten. Hij heeft een ongekende drive en wil het maximale uit alles halen zeggen anderen over hem...2021-10-1947 min
The YOUthentic Branding Podcast - Unstoppable + Fully Booked#3 - Skyrocket Your Brand By Releasing Trapped Emotions! Guest: Gina HansenEpisode #3 - Skyrocket Your Brand By Releasing Trapped Emotions! Our Guest: Gina Hansen
What if I told you that you have trapped emotions that hinder you from reaching the next level in your business? 🤔 Wait! What? How can emotions be trapped?
To be honest with you, I had absolutely no clue that something like trapped emotions even exists, not to mention that they can be the reason for not having success in business.
Until I met Gina Hansen!
Watch Gina Hansen and Kerstin Heuer in this episode of the YOUthentic Brand...2021-10-1941 min
The YOUthentic Branding Podcast - Unstoppable + Fully BookedYOUthentic Brandcast - What is it about?Hi, we are Kerstin & Dirk and you are listening to the YOUthentic Brandcast.
This is your place to get inspired to build a thriving brand by leading with your heart and standing up for what you believe in. It's time to stop overthinking, staying hidden, and waiting for the perfect moment. Our world needs more heart-centered leaders and NOW is your time to shine! Are you ready to say no to outdated marketing tactics? And yes to authentically leaning into who you are? So you can show up with joy and unstoppable confidence and build...2021-10-1800 min
BrandCast[Temp. 2] #7 - NikeNesse episódio vamos conversar sobre como a Nike tem se destacado como um exemplo de marca que promove a inclusão e diversidade nas suas campanhas.2021-09-2416 min
BrandCast[Temp. 2] #6 - StarbucksO assunto geral desse episódio é o marketing por trás do Starbucks e seu sucesso dentro da cultura de marcas, mencionando também a sustentabilidade e o tratamento dos funcionários.2021-09-2413 min
BrandCast[Temp. 2] #5 - NaturaO ser humano é um animal simbólico e vive de rituais cotidianos que dão sentido à vida. A complexidade e pluralidade de vivências não pode ser facilmente descrita em poucas linhas. Pensando nisso, Igor, Bernardo, Cora e Giovanna falam sobre a Natura, analisando comerciais sob uma perspectiva simbólica, falando um pouco mais da comunicação da marca e como ela se relaciona com a contemporaneidade.2021-09-2413 min
BrandCast[Temp. 2] #4 - NetflixNeste episódio vamos analisar como se dá o papel da plataforma de streaming Netflix nas mudanças das relações sociais e de consumo. Usaremos como ponto principal de análise o evento TUDUM, projeto criado pela empresa para celebrar seus fãs.2021-09-2408 min
BrandCast[Temp. 2] #3 - AvonUm papo sobre beleza, diversidade e polêmicas. No episódio de hoje, vamos falar sobre a marca Avon e sua campanha #OlhaDeNovo2021-09-2212 min
BrandCast[Temp. 2] #2 - O BoticárioPara a empresa O Boticário, beleza não é o que sonhamos, imaginamos ou queremos, mas sim o que realmente fazemos. Como a marca tem se posicionado a fim de dar mais visibilidade em suas campanhas publicitárias para o público LGBTQIAP+?2021-09-2213 min
BrandCast[Temp. 2] #1 - AdidasNesse episódio se é discutido a parceria da marca Adidas com a organização ambiental sem fins lucrativos Parley for the Oceans e a importância do mercado da moda aderir ao movimento sustentável.2021-09-2213 min
BrandCast[Temp. 2] #0 - ApresentaçãoApresentação na nossa nova temporada!2021-09-2201 min
BrandcastBrandcast #2 Hardrik Hindriksen over wendbaar ondernemen in tijden van corona, natuurlijke vijanden van de aardbei en de toekomst van lokaal ondernemen.In de tweede brandcast van het ondernemers-magazine.nl gaan presentatoren Rik Nijkamp, Nicole Busscher en Jouke Zomer in gesprek met de zeer wendbare ondernemer Hardrik Hindriksen die met zijn Aardbeien drive-inn één van zijn grootste successen vierde door de komst van Corona. Hardrik vertelt wat hem ertoe zette om full time aardbeien te gaan telen en hoe dit ondanks veel natuurlijke vijanden voor zijn gewassen en zelfs een pandemie uitgroeide tot meerdere successen voor de Manderveense Aardbei en verklapt hij wat er nog meer aan zit te komen voor zijn succesformule met lokale producten. Luister naar Hardrik zijn verhaal en...2021-07-2037 minBrandcastBrandcast #1 Hans Evers over ondernemen als 16 jarige, werken voor Hennie van der Most, arbeidsmigranten en de toekomst van Marquette.In de eerste brandcast van het ondernemers-magazine.nl gaan presentatoren Nicole Busscher en Rik Nijkamp in gesprek met Hans Evers over zijn drijfveren, passies en visie op de toekomst van zijn organisaties. Hoe begon hij als ondernemer met HET mode (Hans Evers Textiel) en hetgeen daarna volgde met o.a. de 'invasie' van Poolse arbeidsmigranten naar Twente voor Marquette Detacheringen. Hoe vergaat het Hans nu met Marquette Bouw en Marquette Groen en wat zijn Hans zijn geheimen achter succesvol ondernemen die normaal niet uit de brandcast komen!2021-06-1543 min
Outbound SquadCase Study: How Ethan Parker increased his cold call meeting booked rate from 7.5% to 30%+Ethan Parker is a Senior Enterprise Account Executive at Brandcast. This is an audio excerpt from a webinar we did together that's really a case study of how Ethan's made dramatic improvements in his cold call approach.Connect with Ethan on LinkedIn here and Brandcast here.Resources mentioned in the episode:
Show Notes Page Here are three more ways to get help with your prospecting:
REPLY Method™ Guide. A proven messaging framework for increasing response rates and setting more meetings from your cold outreach.
For Individuals. A 6-week, open to the public, prospect...2021-06-1059 minBrandcastIntro BrandcastIn de brandcast van het ondernemers-magazine.nl gaan presentatoren Nicole Busscher en Rik Nijkamp in gesprek met ondernemers over hun drijfveren, passies en visies op de toekomst van hun organisaties. Wat zijn de geheimen achter het succesvol ondernemen die normaal niet uit de brandcast komen!2021-06-0700 min
Creating Distance226: How To Sell Yourself Internally with Sam Lastovich, Enterprise AE at BrandcastSam Lastovich is an Enterprise Account Executive at Brandcast. In this conversation, we talk about his prospecting strategies, how he networks and sells himself internally and why buying a record player was one of his favorite COVID purchases.
If you enjoy the podcast, would you please consider leaving a short review on Apple Podcasts? It takes less than 60 seconds, and it really makes a difference in helping to grow this show and find the best guests possible for you.
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YouTube: TommyTahoe
Website: Millennialmomentum.net2021-05-1722 min
Millennial Sales226: How To Sell Yourself Internally with Sam Lastovich, Enterprise AE at BrandcastSam Lastovich is an Enterprise Account Executive at Brandcast. In this conversation, we talk about his prospecting strategies, how he networks and sells himself internally and why buying a record player was one of his favorite COVID purchases.
If you enjoy the podcast, would you please consider leaving a short review on Apple Podcasts? It takes less than 60 seconds, and it really makes a difference in helping to grow this show and find the best guests possible for you.
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Apple/Spotify: Millennial Sales
Twitter: TommyTahoe
Instagram: TommyTahoe
YouTube: TommyTahoe
Website: Millennialmomentum.net2021-05-1722 min
BrandCast#7 - AvonFechando a nossa primeira edição, conversaremos sobre equidade racial na marca Avon. Até a próxima!2021-04-3012 min
BrandCast#6 - Quem disse, Berenice?Marcas mais jovens, geralmente, aderem mais rápido à pautas sobre diversidade. Nesse episódio, conversaremos sobre a marca Quem disse, Berenice?2021-04-3010 min
BrandCast#5 - NaturaA Natura foi uma das marcas pioneiras do debate sobre pautas inclusivas no mercado. Essa postura também se aplica à questão racial nos dias de hoje?2021-04-3011 min
BrandCast#4 - O BoticárioA maquiagem está presente em nosso dia a dia desde a infância. Como o Boticário tem se posicionado diante da equidade racial?2021-04-3011 min
BrandCast#3 - Salon LineQuantas texturas um cabelo cacheado e crespo pode ter? Como mostrar a força feminina pela sua diversidade? Essa é a marca Salon Line.2021-04-3011 min
BrandCast#2 - L'ÓrealMaquiagem é para tod@s. Então, por que ainda não temos tons suficientes para peles pretas? Esse é o nosso debate de hoje.2021-04-3007 min
BrandCast#1 - DoveO ramo de cuidados pessoais também é afetado pelo que chamamos de padrão de beleza. Como a Dove busca quebra-lo?2021-04-2711 min
BrandCast#0 - ApresentaçãoO que é o BrandCast?2021-04-2701 min
The One Big Tip Podcast with Jeff MendelsonE109 - Gianni Cara | Co-Founder of Brandcast LabGianni Cara is a brand strategist and the co-founder of Brandcast Lab, a full-service boutique podcasting agency for entrepreneurs. His One Big Tip is all about transforming a podcast into a marketing funnel.Support the show (https://jeffmendelson.com/onebigtip)2021-03-1224 min
Brandster | BrandcastComo identificar arquétipo dominante?Pergunta deste episódio:
"Hola, me gustaria saber si se puede usar arquetipos para influenciar en los habitos de las masas...cual seria el camino para identificar el arquetipo dominante. Cual seria el simbolo que debo colocar como icono del programa." - Christian Cardozo, Paraguai
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music by audionautix
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Brandster | BrandcastComo diagnosticar um problema?Pergunta deste episódio:
"No video que foi ao ar em 2016... Me surgiu uma única questão... como diagnosticar o problema, quais ferramentas, qual procedimento, onde encontrar os dados que direcionam a decisão de uma estratégia ou posicionamento??? Baseado em pesquisas? pesquisas custam caro, nem toda grande empresa pode pagar uma pesquisa aprofundada e se o problema for mais complexo? e no caso de um profissional autônomo, qual éo caminho que deve seguir se ele não terá acesso a informações que certa ""pesquisa"" pode fornecer? Zilhões de perguntas numa mesma mensagem, desculpem e grande abraço." - R...2020-09-0209 min
Brandster | BrandcastComo aproveitar o conteúdo de marketing aliado ao branding?Pergunta deste episódio:
"Olá pessoal do Tudo o que você sempre quis saber sobre marcas mas tinha vergonha de perguntar ! :)
Primeiramente, parabéns pelo canal, que é uma verdadeira escola pra mim. Bem, eu iniciei recentemente um MBA em marketing, pois na minha cidade nem nas redondezas possui MBA em Branding. Queria dicas de como posso aproveitar o conteúdo de marketing aliado ao branding, já que essa (branding) é a área que venho estudando através de livros e das aulas de vocês." - Ítalo Mikoko, Caruaru/PE
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music by audionautix
_____2020-08-2611 minBrandster | BrandcastComo fazer pesquisas?Pergunta deste episódio:
"Ola! Gostaria de agradecer o material que vocês trazem para o YouTube. Para mim, que estou ainda no primeiro período da faculdade de Design, os videos de vocês tem me ajudado bastante em entender metodologias de trabalho/projeto e também sobre mercado e direito autoral. Cheguei aqui a partir de um artigo do Walter Mattos e me apaixonei pelo conteúdo do canal. Eu gostaria de saber a melhor, ou algumas opções que podem ser consideradas melhores, maneira de pesquisar sobre o público alvo de uma empresa para qual você vai desenv...2020-08-1912 min
Brandster | BrandcastComo Implementar um projeto de Branding?Pergunta deste episódio:
“Muitas vezes vejo o branding ficar só no papel e se transformar em apenas livros que mal são consultados. Como implementar o branding na prática em grandes empresas?" - Nathalia, Rio de Janeiro/RJ.
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music by audionautix.com2020-07-2905 minBrandster | BrandcastComo Introduzir a Cultura de Branding na Empresa?Envie sua pergunta: https://goo.gl/oapcCs
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Pergunta deste episódio:
"Acompanho vcs e gosto muito dos vídeos. Sou formado em adm e especializado em mkt, além de ser designer gráfico. Tenho um micro escritório de branding voltado para pequenas e médias empresas. Minha maior dúvida é como introduzir a cultura de branding na empresa, pois por mais que seus gestores queiram investir na construção da marca, o alinhamento interno com as pessoas acaba normalmente sendo falho criando uma ruptura do discurso pretendido da marca e a experiência realmente proporcionada. É papel da empresa de branding...2020-07-2218 minBrandster | BrandcastComo funciona a ativação de marca?Envie sua pergunta: https://goo.gl/oapcCs
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Pergunta deste episódio:
"Depois que passamos das Análises, pesquisas, desenhada a estratégia da Marca e a identidade como é feita a Ativação dela?" - Bruno William, Campinas/SP
Lista interesse para o curso BRANDING DE SERVIÇO
https://goo.gl/forms/b1W1ICCxzGRViss82
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music by audionautix.com2020-07-1521 min
Working Class AudioWCA #291 with Greg Gordon - Great Landlords, Glee Club, Relationships, Early Days of Internet Audio, Online Mentorship, Pyramind, and the Letter IGreg Gordon is a the Founder/Director at PYRAMIND.com, as well as a producer, educator, and entrepreneur. Greg has worked with HTC Vive, Microsoft Studios, Insomniac Games, SONY, Electronic Arts, Ubisoft, Disney, Blizzard, Zynga, Amazon, Samsung, HP, Nvidia, GoPro, LifeBeam, The Battery SF, Brandcast and many more. His music production credits include Rob Garza (Thievery Corporation), Giorgio Moroder, K Theory, Rain Phutureprimitive, The Bronx, Merl Saunders & Jerry Garcia (The Grateful Dead) and Rocker T & Joan Baez.In this episode, we discuss:
Relationships
Great Landlords
Glee Club
Early Days of Internet Audio
Game...2020-07-131h 05
Brandster | BrandcastO que é Brand Experience?Envie sua pergunta: https://goo.gl/oapcCs
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Pergunta deste episódio:
“Oi Pessoal! Vejo muitos termos em inglês sendo adotados na nossa área e muitas vezes fico confuso. Minha pergunta é: o que exatamente é BRAND EXPERIENCE, não seria a mesma coisa que design de serviços ou multi-sensorialidade de marca?" - Anônimo, São Paulo/SP.
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LINKS CITADOS
Sobre Mauricy
http://designresearch.no/people/mauri...
https://medium.com/@mauricyfilho/a-ma...
Tese:
http://designingforbrandexperience.com
Virgin
https://www.youtube.com/watch?v=Hbib-...
British
https://www.youtube.com/watch?v=a4JdQ...2020-07-0818 min
Brandster | BrandcastErros comuns, Clichês e Plágios em projetos de identidade visualEnvie sua pergunta: https://goo.gl/oapcCs
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Pergunta deste episódio:
"Saudações Guilherme, Akira, Karina_s2 e time, Gostaria se possível que vocês falassem um pouco sobre erros comuns, clichês, e plágios. Poderia ser no formato de top 5, top10, ou top 50 mesmo, acho que quem curte o canal vai adorar um top 100 talvez rsrs." - Johnny, São Paulo/SP
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LINKS CITADOS
Curso do Bruno Jankowisk na Belas Artes SP
http://www.belasartes.br/cursoslivres...
Logolounge
http://www.logolounge.com
Lista de interesse para o curso online IDENTIDADE VISUAL - TEORIA E PRÁTICA
https://goo.gl/fo...2020-07-0115 min
Chill Digital MarketingChill Digital Marketing's Week in Review 6.26.20Facebook's Summer of Support has officially launched, as well as a Step by Step Guide to help your business move to online selling. They also released Limited Data Use to be compliant with the CCPA. Instagram updates Instagram Shopping to allow for more businesses to use the feature. Pinterest shares auto industry marketing data. LinkedIn partners with eMarketer to share a report on LinkedIn data. YouTube launches Camp YouTube until July 5th. They also launched #BrandCast Delivered. This week on The Chill Business Journey, we get into 3rd Quarter Marketing Planning. Catch all the links to these topics on...2020-06-2603 minBrandster | BrandcastUm melhor jeito de fazer um briefing?Envie sua pergunta: https://forms.gle/QbSN1wkPBe5BJTaF8
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Pergunta deste episódio:
"Qual o ideal ou melhor jeito de fazer um briefing com o cliente? Levando um questionário fechando ou fazendo uma conversar aberta? Como vocês fazem?" - Luan, Rio de Janeiro/RJ
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music by audionautix2020-06-2514 min
Brandster | BrandcastDicas de Livros de BrandingE para comemorar 1 ano do programa #TOQVSQSSMMTVDP respondemos uma das mais aguardas perguntas:
"Quais livros vocês indicam para quem quer começar a compreender melhor branding?"2020-06-1718 min
The Remarkabrand PodcastEpisode 37 // AZ BRANDCAST Year End Review with Mike Jones and Chris StadlerThe post Episode 37 // AZ BRANDCAST Year End Review with Mike Jones and Chris Stadler appeared first on The Remarkabrand Podcast.2019-12-2100 min
The Hard Corps Marketing ShowWeb Design for Customer Growth - Chris Schreiber - Hard Corps Marketing Show #101Are you a creative marketer that toils over the design of your websites, content, and digital marketing? Do most of the conversations in your marketing meetings revolve around color, shapes, fonts, and design?
It might be time to shift your focus back to the top priorities, your customers and growth. A Thought Leader, Marketing Leader, and the CMO of Brandcast.com, Chris Schreiber, challenges marketers to not get stuck on the finer details of aesthetics and to drive conversation around what really matters.
Takeaways:
Marketing and product teams ne...2019-10-1755 min
Incredible Life Creator with Dr. Kimberley LinertGetting your voice heard through podcasts - Tracy Hazzard of Podetize Ep 17Tracy Hazzard is an Authority Magazine, Inc. Columnist and host of 4 top-ranked podcasts including Feed Your Brand - a CIO Top Podcast for Entrepreneurs. Tracy helps major publications, sports stars, and entrepreneurial influencers Brandcast (Podcast/Videocast/Blogs) their original messages to the world.
Contact Tracy Hazzard: https://podetize.com
Do you want to live an incredible life? Get started now by reading my book: "Visualizing Happiness in Every Area of Your Life" https://amzn.to/2kvAuXU
What is your biggest obstacle to creating an incredible life? You can book a free 15-minute mentoring ses...2019-09-0538 min
Brandster | BrandcastComo buscar clientes interessados?Envie sua pergunta: https://forms.gle/QbSN1wkPBe5BJTaF8
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Pergunta deste episódio:
"Olá! meu nome é Lucas, eu acompanho o canal de vocês eventualmente, e tenho uma grande vontade de abrir minha própria agencia, quais seriam os primeiros passos, e como buscar clientes interessado?" - Lucas Ravagnani, Rio do Sul /SC
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music by audionautix
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Envie sua pergunta:
https://forms.gle/QbSN1wkPBe5BJTaF82019-07-1111 min
Brandster | BrandcastComo apresentar um orçamento?Envie sua pergunta: https://forms.gle/QbSN1wkPBe5BJTaF8
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Pergunta deste episódio:
"Olá Sebastiany meu nome é John Lennon, sou de Belo Jardim-PE, e minha dúvida é sobre orçamento... Como devo apresentar uma proposta de orçamento? Qual a melhor maneira de apresenta, o que deve e não deve ter em um orçamento? Grato!", John Lennon Gonçalves - Belo Jardim/PE
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music by audionautix
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Envie sua pergunta:
https://forms.gle/QbSN1wkPBe5BJTaF82019-07-0330 min
Brandster | BrandcastComo definir o conceito da marca?Envie sua pergunta: https://forms.gle/QbSN1wkPBe5BJTaF8
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Pergunta deste episódio:
"Para iniciar o desenvolvimento de uma marca, sabemos que precisamos definir os conceitos da Marca. Essa definição dos conceitos é o designer que define através do briefing, o dono da marca que define ou é uma conversa entre o desginer e o cliente?" - Eric Santos Rodrigues, Salvador/BA
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music by audionautix
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Envie sua pergunta: https://forms.gle/QbSN1wkPBe5BJTaF82019-06-2807 min
Brandster | BrandcastComo se valorizar num mercado sabotado pela concorrência?Envie sua pergunta: https://forms.gle/QbSN1wkPBe5BJTaF8
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Pergunta deste episódio:
"Aqui onde moro o design tradicional está bem ""sabotado"" aqui na cidade tenho uma certa reputação e muitos acham desnecessário ou até mesmo caro o valor de projetos que realizo, agora gostaria de conseguir clientes de maiores e com uma perspectiva de crescimento, gostaria de saber como posso usar isso como uma estratégia?
Como projetar e onde aplicar o Branding?
Quanto cobrar por Naming + Branding?
Vale vale apena incluir o branding no Projeto de ID visual?" - Lamartyne Carias, Carpina/PE
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music by audionautix
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Envie s...2019-06-1216 min
Brandster | BrandcastEspecial - Precificação & Negociação 2Envie sua pergunta: https://forms.gle/QbSN1wkPBe5BJTaF8
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Especial - Precificação & Negociação
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music by audionautix
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Envie sua pergunta:
https://forms.gle/QbSN1wkPBe5BJTaF82019-06-0514 min
Brandster | BrandcastEspecial Place BrandingEnvie sua pergunta: https://forms.gle/QbSN1wkPBe5BJTaF8
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Pergunta deste episódio:
"Olá, Prof. Guilherme. Meu nome é Nilson Ribeiro, de Salvador. Trabalho há algum tempo com design estratégico em comunidades tradicionais no interior da Bahia. Numa dessas andanças, conheci ""o tal do branding"", esse animalzinho exótico responsável por tantas confusões taxonômicas, perdido pelo Recôncavo, e passei a me dedicar também ao estudo de seu habitat. Consultei alguns colegas especialistas que, prontamente, me indicaram seguir seu canal. Parabéns pela iniciativa! E, aproveitando a presença de Prof. Caio Esteves – cujo trabalho eu tenho grande...2019-05-2911 min
Brandster | BrandcastQuanto tempo leva para criar uma marca?Faça sua pergunta aqui nos comentários! ;)
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Pergunta deste episódio:
"Quanto tempo em média leva para criar uma marca?
Quem trabalha em agência de publicidade elas entende que é simplesmente um projeto comum como toda pauta é. Tem que matar para entregar logo.
Qual é a sua visão sobre?" - Alex Shester, Várzea Grande/MT
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brandster.com.br
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music by audionautix.com
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Frontier Podcast by Gun.ioThe Engineering Magic Behind Low Code PlatformsWhat if digital and marketing teams could really launch amazing web apps without needing developers? That's the promise of low-code and no-code platforms. The interesting paradox is the extensive engineering required to create and maintain them. That's what makes this work so interesting: freeing developers to work on challenging problems while enabling others to achieve more powerful results.Alex Howard is the lead engineer behind that process at Brandcast, and in this episode Ledge and Alex discuss the engineering challenges of simplifying (and democratizing) web development, balancing your workflow as engineer, and not painting yourself into...2019-05-1328 min
Unofficial GTeaLive (TEST)Can the Sonic Movie Be Saved?Click Here for More GTeaLive Action! ► http://bit.ly/1Oo7KH9
Get Merch Here! ►► https://bit.ly/2N1m7V7
Sonic redesign used in thumbnail is by AimeeUeda on Twitter: https://twitter.com/AimeeUeda/status/...
Hey guys, long time no Tea Series! We are back with our podcast and we've got a lot of tea to spill! We were off at Brandcast with a ton of other Creators and learned some interesting stuff. While we were away Sonic went through a huge redesign, YouTubers invaded the Met Gala, PewDiePie addressed the tragic incident in New Ze...2019-05-081h 25
DobcastRoboto News 07.05.19Roboto News 07.05.19.
Edición de conferencias: Microsoft Build, YouTube Brandcast, Google io19.
www.amenazaroboto.com
Presenta: Antel.2019-05-0702 min
Brandster | BrandcastComo preparar o cliente para o que será proposto?Pergunta deste episódio:
"Olá! Meu nome é Cristiano Raimondi, de Blumenau/SC e tenho 23 anos de idade. É muito legal ter esse espaço pra tirar dúvidas. Acompanho a Sebastiany há bastante tempo e curto muito o trabalho de vocês.
A minha dúvida é referente à apresentação dos projetos de branding. Como preparar o cliente para oque será proposto?
Eu sempre tive muito problema com alterações solicitadas por motivos inexplicáveis. Sem embasamento. Principalmente quando trabalhava em agências de publicidade. Vários projetos com potencial enorme, sendo jogados na gaveta, simplesmente porque o cliente torce pra tal time e usei a cor d...2019-05-0716 min
NoTubeTout plaquer et se lancer sur YoutubeAcheter le bon matériel, trouver le bon thème pour sa chaîne, travailler son marketing : beaucoup de questions se posent pour les créateurs avant de prendre la caméra. Entre l'école de la bidouille, les tutos vidéo et l'accompagnement pro, Vincent Manilève se demande dans cet épisode comment bien débuter sur Youtube. Pour cela, avec David Honnorat, il reçoit Fanny qui a tout quitté pour se consacrer uniquement à sa chaîne Fannyfique, où elle parle de ses galères quotidiennes, donne des conseils et raconte ses voyages. Le tour d’actu de la plateforme : re...2017-10-1700 minThe Remarkabrand PodcastEpisode 1 // Introduction to AZ BrandcastHow can Arizona brands take leadership in the nation and the world just by living out their values in the backdrop of Arizona? Here’s our contribution to figuring this all out. We begin our conversation by talking about why we’re interested in understanding Arizona. Join us in the discussion in the podcast or just tell […]
The post Episode 1 // Introduction to AZ Brandcast appeared first on The Remarkabrand Podcast.2017-05-021h 07
Painless PodcastEp 07 (2 of 2): John Lewicki (McDonald's) BRANDCAST w Kevin AdlerPainless Podcast "Brandcast" episode 7, part 2:
John Lewicki, McDonald's Head of Global Partnerships
Co-hosted by Kevin Adler (Engage Marketing)
A look at how a global player in sports and event marketing partnerships goes about their business in two parts.
Sponsored by Neighborhood Factor Marketing Conference. Use the code PAINLESS when registering to save $50!
Get to know interesting people, jobs and places to work in and around sports, events, start-ups and cause marketing world. Featuring Painless Networking members, hosted by Chris Hartweg.
New episodes each Wednesday.
URL: www.Painless.Network
Linked in: www.linkedin.com/groups/73710
Facebook: www.facebook.com/PainlessNetworking
Twitter...2017-03-2325 minPainless PodcastEp 07 (1 of 2): John Lewicki (McDonald's) BRANDCAST w Kevin AdlerPainless Podcast "Brandcast" episode 7, part 1:
John Lewicki, McDonald's Head of Global Partnerships
Co-hosted by Kevin Adler (Engage Marketing)
A look at how a global player in sports and event marketing partnerships goes about their business in two parts.
Sponsored by Neighborhood Factor Marketing Conference. Use the code PAINLESS when registering to save $50!
Get to know interesting people, jobs and places to work in and around sports, events, start-ups and cause marketing world. Featuring Painless Networking members, hosted by Chris Hartweg.
New episodes each Wednesday.
URL: www.Painless.Network
Linked in: www.linkedin.com/groups/73710
Facebook: www.facebook.com/PainlessNetworking
Twitter...2017-03-2245 min
The Innovation Engine Podcast114. The SXSW 2017 Episode, with 3Pillar GlobalFor a very special episode of the podcast, we're giving you a look inside the 2017 SXSW festival in Austin, Texas. SXSW celebrates the convergence of the interactive, film, and music industries. SXSW Interactive focuses on emerging technology and has developed a reputation as a breeding ground for new ideas and creative technologies. The festival includes a trade show, speakers, parties, and a startup accelerator.We took The Innovation Engine on the road to Austin for this episode, where we got the chance to speak with a number of people whose work we found interesting. Subjects include:Ma...2017-03-1526 minThe Innovation Engine Podcast114. The SXSW 2017 Episode, with 3Pillar GlobalFor a very special episode of the podcast, we're giving you a look inside the 2017 SXSW festival in Austin, Texas. SXSW celebrates the convergence of the interactive, film, and music industries. SXSW Interactive focuses on emerging technology and has developed a reputation as a breeding ground for new ideas and creative technologies. The festival includes a trade show, speakers, parties, and a startup accelerator.We took The Innovation Engine on the road to Austin for this episode, where we got the chance to speak with a number of people whose work we found interesting. Subjects include:Ma...2017-03-1526 min