Shows
Aus dem Maschinenraum für Strategie | Marketing | VertriebDie 5-Satz-Brandstory: Das brauchst Du für klare und konsistente Führung (#352)
In dieser Folge geht es um eines der meist unterschätzten Führungsinstrumente überhaupt: die Brandstory als mentales Betriebssystem des Unternehmens – weit mehr als Marketing-Deko oder ein hübscher Brand Guide.
Michael Stiller zeigt, warum Marken in vielen Unternehmen nicht konsistent gelebt werden und wie fehlende Klarheit zu Reibungen, langsamen Entscheidungen und widersprüchlichen Botschaften führt. Er erklärt, wie eine gute Brandstory Orientierung schaffen kann. Kern der Folge sind 5 Fragen, die jeder im Unternehmen beantworten und anwenden sollte:
a) Wofür stehen wir? – Werte & Haltung
b) Warum gibt es uns? – Purpose
c) Was machen wir and...
2026-02-0218 min
India Innovates Podcast Reconfiguring India's E-Commerce: Sujith Nair on Beckn Protocol and ONDC on India Innovates S1 E9In this insightful episode of 'India Innovates,' hosts Vaishnavi and Shrinath delve into the dynamic world of ONDC (Open Network for Digital Commerce) with Sujith Nair explaining the nuances and dynamics of the Beckn protocol that drives this. We explore how ONDC is set to transform India's e-commerce landscape by democratizing access, fostering inclusivity, and potentially redefining the economics of commerce. From enabling local Kirana stores to compete with giants to providing artisans with a platform to reach a global audience, ONDC's open standards promise a scalable and innovative future. Tune in to understand the potential...
2025-06-0548 min
India Innovates PodcastChanging fundamentals of Skincare Science Naturally, Juicy Chemistry's Pritesh on India Innovates S1 E8In this episode, hosts Vaishnavi and Shrinath sit down with Pritesh Asher, the Co-founder and CEO of Juicy Chemistry. Pritesh shares the inspiring journey of Juicy Chemistry, from its humble beginnings to becoming a trailblazer in the organic skincare industry. Learn about the behind-the-scenes of building rigorous processes, the importance of organic farming, and the science behind effective natural products. Whether you're a D2C brand enthusiast, an innovation lead, a CXO, or an investor, this conversation offers valuable insights into creating and scaling a successful and impactful business. Don’t miss out on the fu...
2025-06-0541 min
India Innovates PodcastFrom a VC's Lens: The Potential of Deep Tech Startups. Ashwin Raghuraman on India Innovates S1 E7In this episode of India Innovates, hosts Vaishnavi and Shrinath dive into the world of deep tech innovation with Ashwin Raghuraman, founder and partner at Bharat Innovation Fund.Discover Ashwin's journey from marine engineering to venture capitalism, his insights on the evolving startup ecosystem in India, and the transformative potential of deep tech solutions. Learn how Bharat Innovation Fund is investing in AI, biotech, and AR/VR, and how India's unique environment fosters groundbreaking innovations. Whether you're an innovation lead, CXO, or investor, this conversation offers invaluable perspectives on turning disruptive ideas into globally competitive...
2025-06-0557 min
India Innovates PodcastShaping Future Innovators: A Talk with Mary Ouseph on Progressive Education on India Innovates S1 E6In this episode of India Innovates, hosts Vaishnavi and Srinath explore the future of innovation through the lens of education with special guest Mary Ouseph, a seasoned teacher trainer and IB educator. Mary shares her extensive experience teaching across various countries and how she brings successful Western educational models to India. The discussion delves into the importance of student-centric learning, developing 21st-century skills, and fostering an environment of creativity and critical thinking. Mary emphasizes the role of progressive methodologies in schools, highlighting real-life examples and the impact of India's National Education Policy. This conversation reveals how empowering...
2025-06-0553 min
India Innovates PodcastTransforming Waste into Value: Recykal's Journey with Vikram on India Innovates S1 E5In this episode, hosts Vaishnavi and Srinath explore the fascinating journey of Vikram Prabhakar and the company he co-founded: Recykal. Learn how Vikram transitioned from a CA to co-founding Recykal and creating innovative solutions for waste management and the circular economy. Discover the challenges, pivots, and breakthroughs that have driven Recykal to become a key player in this industry. Dive into discussions about the waste ecosystem in India, the role of technology, regulation, and the future of sustainability. Join us as we uncover how Recykal is harnessing innovation to transform waste into value and drive...
2025-06-0558 min
India Innovates PodcastThe Future of India's Chip Industry with Sunil Kumar on India Innovates S1 E4In this episode of India Innovates, hosts Vaishnavi and Shrinath delve into the world of semiconductor innovation with Sunil Kumar, co-founder and CEO of BigEndian Semiconductors. They explore the expansive semiconductor industry, discuss the history and evolution of semiconductor manufacturing, and the strategic importance of India becoming self-reliant in this field. Sunil shares insights into the challenges and potential of building surveillance semiconductors in India, the role of government incentives, and the future of semiconductors in the Indian ecosystem. Join this insightful conversation to understand the intricacies and future roadmap of India's semiconductor landscape.
2025-06-051h 00
India Innovates PodcastTransforming Bio-printing: Insights from Piyush, CEO of Next Big Innovation Labs on India Innovates S1 E3In this episode of India Innovates, hosts Vaishnavi and Shrinath welcome Piyush Padmanabhan, the co-founder and CEO of Next Big Innovation Labs (NBIL). Piyush shares his company's groundbreaking journey, which is at the forefront of bio-printing technology in India. Learn about how NBIL’s bio-printing technology leverages biomaterials, hydrogels, and live cells to create tissues for regenerative medicine. Piyush discusses the complex world of bio-printing, their pioneering projects, and the potential applications in various industries, including cosmetics, chemicals, and medical treatments. He also delves into the challenges and ethical considerations in the field, the importance of precision in...
2025-06-051h 14
India Innovates Podcast Innovating Tourism for India's Economic Growth: Destinopedia's Shrinivas Kowligi on India Innovates S1 E2In this episode of India Innovates, the hosts dive into an insightful conversation with Shrinivas Kowligi, the founder and managing partner of Destinopedia. Shrinivas shares his expertise and experience in advising governments and the travel industry on sustainable tourism practices. The episode explores the intricacies of the tourism sector, from the role of digital technologies like VFX and virtual reality to enhance tourist experiences, to the economic impacts and sustainability considerations of tourism development. Shrinivas also discusses India's potential to reach a $3 trillion tourism economy by 2047, the importance of creating curated and novel tourist experiences, and the...
2025-06-0556 min
BRANDgefährlich innovativ. Denn nur gesunde Unternehmen sind zukunftsfähig.Das Thema deiner Brandstory ist viel wichtiger als deine Zielgruppe. Interview mit Petra SammerWas, wenn nicht die Kommunikation mit einer bestimmten Zielgruppe über den Erfolg deines Unternehmens entscheidet, sondern das Thema deiner Brandstory und deiner Marke?Petra Sammer - eine der prägenden Stimmen im deutschen Storytelling - sagt im Interview unter anderem, dass Geschichtenerzähler nicht auf eine Zielgruppe hinarbeiten, sondern dass ihre Geschichten möglichst breit die Menschen ansprechen sollen.Mit der Persona versuche man, sich die Zielgruppe möglichst nah mit einem Durchschnittskriterium zu beschreiben.Wir sprechen unter anderem darüber:Warum starke Storys mit einem klaren Thema beginnen, nicht...
2025-06-0138 min
India Innovates PodcastS1: E1: Disrupting Breast Cancer Detection: Dr. Geeta Manjunath's Journey with Niramai on India Innovates In this episode of India Innovates, hosts Vaishnavi and Shrinath dive into the inspiring story of Dr. Geeta Manjunath, the visionary behind Niramai. Discover how this groundbreaking company is transforming breast cancer detection with a radiation-free, non-invasive, AI-based screening approach. Learn about the challenges faced by the innovator, the unique aspects of the Indian healthcare landscape, and the significance of early detection. Dr. Manjunath discusses the origins of Niramai, the importance of clinical studies, and her journey from the corporate world to startup success. Join us as we explore how Niramai's technology is...
2025-05-2150 min
Community Matters MediaWhat is Your Brand Story?In this episode of Community Creatives, Jacqui discusses the #myths and realities in incorporating a whole new brand identity to empower organisations to take ownership in the investment of their #BrandStory and #BrandStory by creating an impactful and meaningful brand message.Jacqui challenges listeners to sit with the team and brainstorm regarding the urgency and necessity of developing a brand strategy that is unique to them and their organisational voice.“I love to support organisations to develop one universal truth, one authoritative voice, one design that makes sense to them that is visual and seen in...
2024-11-0610 min
Leise Ladies Podcast - Dein Podcast für eine starke Persönlichkeit und ein authentisches Ich#50 - Wie du deine Leistung mit einer Erfolgsgeschichte sichtbar machstAuthentisches Selbstmarketing
In dieser Folge verrate ich dir das Herzstück des authentischen Selbstmarketings:
Die Brandstory. Das ist eine Erfolgsgeschichte mit der du deine Leistung und deinen Mehrwert sichtbar machst. Und das auf deine elegante und feine Art und Weise.
Shownotes
📌 Leise Ladies Podcast
📌 Buch bestellen
📌 Deine Brandstory an mich schicken: tb@tiziana-bruno.com
📌 Termin buchen
📌 Newsletter
📌 Tiziana auf LinkedIn
2024-04-1818 min
Negocios de otro PlanetaComo crear Relatos de Marca | Negocios de otro Planeta - T5C125Capitulo 125 de Negocios de Otro Planeta conversando con Claudio Seguel CEO de Brandstory, autor de "Brandstory: Historias que dejan Marcas" y "Look and Feel", docente con amplia experiencia en Storytelling sobre el como general Relatos de Marca e Historias que conecten con una audiencia, una clase magistral de Storytelling.
Si quieres adquirir el libro de "BrandStory" de Claudio puedes comprarlo en: https://www.buscalibre.cl/libro-brandstory-historias-que-dejan-marcas/9789563539448/p/46293760# el libro "Look and Feel": https://brandstory.cl/producto/libro-look-and-feel-2/ y te dejo la pagina web de su agencia https://brandstory.cl/
Si te gusto el Podcast suscríbete, estaré haciendo mas como es...
2023-12-1152 minNegocios de otro PlanetaComo crear Relatos de Marca | Negocios de otro Planeta - T5C125Capitulo 125 de Negocios de Otro Planeta conversando con Claudio Seguel CEO de Brandstory, autor de "Brandstory: Historias que dejan Marcas" y "Look and Feel", docente con amplia experiencia en Storytelling sobre el como general Relatos de Marca e Historias que conecten con una audiencia, una clase magistral de Storytelling.
Si quieres adquirir el libro de "BrandStory" de Claudio puedes comprarlo en: https://www.buscalibre.cl/libro-brandstory-historias-que-dejan-marcas/9789563539448/p/46293760# el libro "Look and Feel": https://brandstory.cl/producto/libro-look-and-feel-2/ y te dejo la pagina web de su agencia https://brandstory.cl/
Si te gusto el Podcast suscríbete, estaré haciendo mas como es...
2023-12-1152 min
Your Story Is Your Business | Der Podcast für Brand Identity, Storytelling & Human Design#137 Masterclass | The Hidden Power Of Your Untold StoriesGesehen zu werden und in Erinnerung zu bleiben ist ein großes Thema im Online-Business. Wir Menschen sind darauf getrimmt aus Geschichten zu lernen. Geschichten sind verankert über Emotionen in unserem Gehirn. Wenn eine Geschichte eine Emotion auslöst, dann fühlen wir etwas und wenn wir etwas fühlen, bleibt es länger in Erinnerung.
Authentisch sein und eine persönliche Geschichte zu entwickeln, die bei deinen Kunden ankommt, hilft dir in Erinnerung zu bleiben und damit auch bei der Kundengewinnung.
Deshalb bekommst du in dieser Folge den Mitschnitt meiner M...
2023-12-071h 22
The Business Brilliance Growth Podcast with Julie C ButlerEpisode 25: ACE any brand photoshoot, whether its your first or tenth with Annemarie GrudenAnnemarie Gruden, award winning brand photographer and the creator of Magnolia Sage Stock, offers Brand photography for ambitious entrepreneurs, feminine brands who want to feel like themselves in their images! With her talents and expertise in branding she helps female entrepreneurs strategically build their visual brandstory through 1:1 personal brand photo sessions or all the visual tools she's created for you at Magnolia Sage Stock. And whether you work with Annemarie personally or grab her stock photos you'll walk away with an amazing set of visuals that speaks your brandstory so you can get back to doing what you love...
2023-07-1150 min
Your Story Is Your Business | Der Podcast für Brand Identity, Storytelling & Human Design#115 Masterclass zu den besten 5 Business Stories für SolopreneureVor kurzem habe ich eine Masterclass abgehalten, zur Vorbereitung oder auch Anlehnung an den 5-tägigen ‚Brandstory Code‘ Workshop der am 20.07.22 stattfindet und ich möchte gerne diesen Inhalt mit dir teilen.
In der Masterclass habe ich meine eigene Story, mein eigenes Warum erzählt um dir zu zeigen wie du es machen kannst. Enjoy !
Shownotes:
• Hör gerne nochmal in die Episode 92 rein : https://irisseng.com/podcast/no-092/
• Hier gibt's mehr Infos zum The Brandstory Code - Workshop: https://irisseng.com/brandstory-code
Mehr Infos zu...
2022-07-1345 min
Your Story Is Your Business | Der Podcast für Brand Identity, Storytelling & Human Design#114 The Brandstory Code - Der WorkshopStarten wir ein Online Business, wird man aufgrund der Vielfalt an Angeboten dem was vorgelebt und auch ein wenig vorgegaukelt wird, total verunsichert. Wir starten irgendwo, feiern auch Erfolge und merken, das doch noch das gewisse Etwas fehlt.
Nämlich der Anfang. Die Kernbotschaft, das Warum, das Große vom Ganzen, die Summe aller Teilchen. Um diese Lücke zu schließen, habe ich ‚The Brand Story Code‘ entwickelt. Ein 5-tägiger Workshop für Solopreneurinnen, die ihre Kunden magnetisch anziehen wollen.
Gemeinsam finden wir deine Brand Story, dein Warum und deine Energie. Der Workshop startet wi...
2022-06-1617 min
Glow & FlowMarkenkommunikation & Brandstory. Mutig sein, sich zu zeigen.Markenkommunikation & Brandstory. Mutig sein, sich zu zeigen.
Branding. Brand Story. Sichtbarkeit. Sichtbar werden.
Es geht letztendlich gar nicht so sehr darum, was am Ende dabei rauskommt, sondern viel mehr darum, dass wir uns trauen, uns in unserem individuellen Sein zu zeigen & mutig immer wieder den Schritt nach draußen wagen. - Dieser Satz ist mir gestern morgen ins Gedächtnis gekommen, da ich aktuell lernen darf, mich nach und nach zu zeigen & in all das rein zu wachsen.
Mein Schuhlabel Kathis ist nach und nach im Aufbau. Immer ein kleiner Schritt mehr in mein...
2022-05-3009 min
B&B'iz Babbels - podcast over B&B MarketingB&B'iz Babbels 03 Storytelling en BrandstoryDe kracht van een merk-waardig verhaal
We vertellen elkaar al verhalen zolang als we terug kunnen gaan in de geschiedenis, rond het kampvuur of opgetekend op de wanden van grotten. Verhalen vertellen is een soort overlevingstactiek dat we hebben overgehouden uit de oertijd. We gaven elkaar belangrijke levenslessen door over de jacht, eetbare vruchten en bijzondere gebeurtenissen. Tijdens het luisteren naar verhalen komen gelukshormonen vrij en deze zetten ons ertoe aan om nog meer nieuwe leerervaringen op te doen. Dit leidt tot een nog betere ontwikkeling, waardoor we steeds beter in staat waren om te overleven.
2022-02-2437 min
Brand Story - L'avenir de la pub dans tes AirPodsGuillaume Belmas (Realytics) - Comprendre la TV segmentéeDiffuser un spot TV ciblé sur une zone géographique précise ? C’est désormais possible pour 5 000€ avec la TV segmentée. Dans ce nouvel épisode de BrandStory, j’ai le plaisir de recevoir Guillaume Belmas, CEO de Realytics, leader de l’analyse TV et d'Adkymia, un DSP pour acheter de la TV en programmatique. Ensemble, nous plongeons au coeur de la digitalisation de nos bons vieux écrans, et découvrons les nombreuses opportunités qu’elle offre. Belle écoute !
2022-01-1947 min
Disrupt Your Day PodcastCabernet is Bold | S1:E5Tune in today for our fifth episode when Petula Sankarsingh, VisionReady CEO and Disrupt Your Day Host, chats with Lynn Power, Co-Founder & CEO of MASAMI, hair care products made with a light, clean formulation of ocean botanicals from the rich seas of northeastern Japan to give you healthy, hydrated hair.Lynn is a longtime ad agency executive (formerly CEO of J. Walter Thompson NY) with a love for beauty. She's been fortunate to work on many iconic global beauty brands, including Gillette, Clinique, L'Oreal, Nexxus, Vichy, La Roche-Posay and St. Ives. She loves building teams, reinventing cultures...
2021-12-0218 min
3 Comma Club47. Social Media to Social MONEYLearn how to create a compelling story that convinces your clients to rock with you forever !
If you'd like the printable worksheet you can download it from the website | BRANDSTORY PDF
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Send in a voice message: https://podcasters.spotify.com/pod/show/3commaclub/message
2021-11-2707 min
Brand Story - L'avenir de la pub dans tes AirPodsJulien Mosse (Edisound) - Communiquer avec un Podcast de marqueBrandStory est un podcast de marque, et pour ce nouvel épisode, je reçois un spécialiste du sujet : Julien Mosse. Après plus de 20 ans dans la pub, notamment comme COO de Ligatus, il a adapté la recommandation de contenu au monde du podcast en créant Edisound.
Fort de son expérience, il me livre ses meilleurs conseils pour lancer un podcast de marque qui cartonne et m’explique comment faire décoller les écoutes grâce aux bandes-annonces. Mais il détaille aussi le fonctionnement de sa solution, qui revêt un potentiel énorme pour les annonce...
2021-10-1341 min
Fellowship & Deep TalkBook Review#38 In this episode Natalie and Glenda review the books they've read.
Know yourself know your money by Rachel Cruze
Gut by Guilia Enders
Storyworthy by Matthew Dicks
Becoming a Marine Biologist by Victoria Morell
Make it happen by Lara Casey
Don't drop the mic by T.D. Jakes
Building a brandstory by Donald Miller
The sea around us by Rachel Carson
How successful people win by John C. Maxwell
101 ways to go zero waste by Kathryn Kellogg
Th...
2021-09-2129 min
Inspiration to MillionsThe Four Seasons of Staying Power | with Canon Wing (aka Cannon), Branding Expert The Four Seasons of Staying Power My GIFT to YOU: The Answer Key to The Blink Test! https://howtocomeoutofnowhere.com/tbt1/ Brands, like individuals, have a personality and a story of their own. Branding expert and namer Canon Wing outlines the four seasons of building the staying power of a brand. Which are these four seasons and how do you nurture and grow your brand through each of them? Tune in now to know more. Nurture your brand and give it the staying power it needs to become truly beloved. Listen now! Top Tips Creating a bra...
2021-08-2415 min
週刊ブクロトーク*若手社会人の日常第36回 社会人になって買ってよかったもの3選20代中盤の若手社会人の男3人が、日常の出来事や趣味をおしゃべりするvlog
#金麦の夏限定版が美味しい
https://www.suntory.co.jp/beer/kinmugi/brandstory/000443.html
#お金を使ってよかったこと
Instagram @tahi_296 @obuke_196
収録日:2021年7月1日
2021-07-0251 minInspiration to MillionsHow To Apologize, As a Brand with Canon Wing (aka Cannon), Branding Expert As promised, here’s the surefire tool to help you stay consistently on brand. https://canonwing.com/branding-checklist/ How To Apologize, As a Brand with Canon Wing There’s a right and a wrong way for brands to say sorry when they make a mistake. Pepsi did it wrong, but KFC and several other brands got it exactly right. When you know how to say “I’m Sorry” correctly, you can make your brand come out stronger, win hearts, and actually increase your customer base even after a PR nightmare. Check out how! Top Tips Everyone makes mistakes, including brands both big and...
2021-05-0614 min
Business Her Way#38: Julie Arsenault of Pantry Drop: The Journey to Founding a Size-Inclusive Fashion Subscription Box Startup"Julie Arsenault is the founder and CEO of Panty Drop, a technology company that delivers a personalized intimates shopping experience for women of all sizes. They are tackling a multi-billion dollar market and growing rapidly.In this episode of Empower Your Marketing, Julie talks all about her journey from working at and leading startups in the Bay Area, to starting a subscription box service, and developing a product of her own. Julie saw the need for inclusivity in fashion and had the goal of creating a place where women of all sizes can shop and get the sam...
2021-04-1938 minBusiness Her Way#37: Ashley Connell from Prowess Project: How One Female Founder is Focusing on Women in the WorkplaceAshley Connell, founder & CEO of Prowess Project (based in Austin, TX) doesn't have time to take it easy. As 5.4 million women return to work after the global pandemic's "she-cession," Ashley's job is to get them back into the workforce.In this episode of Empower Your Marketing, Ashley talks all things hiring as she shares her journey of building Prowess Project, a female-focused recruiting and hiring company dedicated to getting women back in the workforce after extended periods away. Whether it's for motherhood, caring for a loved one, or taking a sabbatical, she's created a company that helps...
2021-04-0646 minBusiness Her Way#36: Secrets to Crowdfunding a Product-Based Startup in a Global Pandemic with Lauren AshcroftLauren Ashcroft is the founder of UltimateYou, a company on a mission to empower entrepreneurs, students, and professionals to reach their biggest goals.This week, I talk with Lauren about her quick rise from concept to shipped product (in less than a year!), her use of crowdfunding platform Kickstarter, and her unique experience of starting a company during a global pandemic.Lauren funded the launch of her business in 2020 through a successful Kickstarter campaign, she has received funding from the Hamburg Creative Society and has recently been featured in Women’s Health Magazine. Her first pr...
2021-03-2446 min
Passion and PurposeWhy Brandstory Matters and How To Create OneBrand story is often taken for granted by most business owners so in this episode, Ms. Jen Cajucom shared a template that we can all use to craft one that our ideal clients can resonate with.
Jen Cajucom, Editor for Visuals and Community Engagement for Marketing in Asia, and a passionate CEO brand strategist who helps CEOs, entrepreneurs and business owners find their true voice, and translate that into a more authentic and a more human centered brand through storytelling.
She also curates her own podcast "Your Brand, Your Story", so you can be sure...
2021-01-211h 16
Coaching Business Mastery Podcast mit Sonja KreyeFolge 143: Die spannendste Geschichte deines Lebens... solltest du für dein Business nutzen. Wenn du dich jetzt fragst: Was will sie heute schon wieder? Welche spannende Geschichte? Ich spreche von deiner Brand-Story. Von der Geschichte, die dich zu dem Coach gemacht hast, der du bist. Von deiner eigenen Transformation, die du heute an deine Kunden weiter geben kannst. Leider wird diese Story noch viel zu wenig genutzt, bzw. unterschätzen viele deren Wichtigkeit. Mir ist das gerade aufgefallen, da ich meine Brandstory gefühlt gerade bei mindestens zwei Online-Kongressen, in Buch-Beiträgen, in Blog-Beiträgen, Videos und viele...
2020-11-0337 minBusiness Her Way#35: Start-ups and Consulting: A Potential Yet to be Seen w/ Marielle ReussinkSince leaving the corporate world, Marielle's life has become all about start-ups. From the onset, the goal of her own entrepreneurship journey has always been to help fellow entrepreneurs achieve their goals. Marielle forte is digital, branding, and strategy, however as her approach is business-oriented and strategic, her role quickly evolved to include business advisory and consultancy and to become an investor through L.I.C.Marielle has personally worked with and consulted for over 100 founders and start-ups from across the world. Having lived in 6 countries across 3 continents, she draws on her international experience working w...
2020-10-1336 min
Podcast AllyEP02: Finding Your Flow with a Co-Host with The Copywriter Club's Rob Marsh and Kira HugHave you ever considered bringing on a co-host for your podcast? Someone to riff off of and share the responsibility for producing content or to fill in the gaps when you blank out during an interview? Kira Hug and Rob Marsh have been co-hosting The Copywriter Club together since 2016, and they joined Podcast Ally to share how they got into a groove with their podcast and co-hosting abilities. Kira and Rob talk about: How they create space for one another to follow their interests during an int...
2020-09-0140 minBusiness Her Way#34: Secure Early-Stage Funding with This Simple Story FrameworkStartups are everywhere, but it seems they come and go as quickly as they begin. Having a new one may seem scary and chaotic but it is definitely an exciting adventure to try and it should be a staple for every entrepreneur. If you're thinking of having your own start-up, you will need all the tools to achieve success. There is one special tool that will take you and your startup to go to the next level: your story.Remember this and say it over, and over again- Storytelling is going to make...
2020-09-0109 minBusiness Her Way#33: Kelly Glover on the Power of Podcasts for Marketing Your BusinessKelly Glover books podcast tours for entrepreneurs so they can build brand equity. As the founder of The Talent Squad, Kelly is driven by the core belief that your personal brand is your most valuable asset.Kelly is a natural energizer obsessed with booking podcast interviews for her clients enabling them to deliver incredible value to audiences, build relationships with hosts, and increase credibility, authority, visibility, and influence.In 2007 Kelly released her first podcast but it wasn’t until 2014 that she finally made the transition from commercial radio host to podcast guest booking agent. Then in...
2020-07-2739 min
Podcast by SalchaBrandstory2 positif dan kejatuhan produk-produk terkenal.Kali ni jom dengar brandstory-brandstory produk2 terkenal yang kita tahu... Jom!☕️
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This episode is sponsored by
· Anchor: The easiest way to make a podcast. https://anchor.fm/app
2020-07-2703 minPodcast by Salcha3 cara yakinkan pelanggan beli produk anda- Irfan KhairiEpisod webinar dengan Irfan Khairi. 3 Strategi yakinkan pelanggan rebut produk anda : 1. Pakar ‘niche’ sendiri. 2. Dapatkan seller testimonial. 3. Bina brandstory produk sendiri.
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This episode is sponsored by
· Anchor: The easiest way to make a podcast. https://anchor.fm/app
2020-07-2536 minBusiness Her Way#32: Brand Storytelling in a Post-Pandemic WorldThe ‘new normal’ - from our children’s education, how we interact with friends and family, and even how we define having a good time - has changed us. The same goes for how we brand, position, and communicate about who we are and how we serve. From COVID-19 to mounting social unrest, we live in unprecedented times.Last week, I had the honor of speaking at a global symposium on this very topic. Brand stories have changed and we as business owners must look to current trends to understand and be better prepared for future strategies. To...
2020-07-2006 minBusiness Her Way#31: Ash Ambirge on Going Global, Writing A Book & The Middle Finger ProjectAsh Ambirge needs no introduction but just in case you have absolutely no idea who she is, get ready. In this episode of Empower Your Marketing, I get the opportunity to speak to my longtime mentor and favorite female CEO on all things marketing. When we're not sharing tales from our time on the road or living life to the fullest, Ash dishes on all things marketing and how to succeed in your online business. My favorite topics from this episode:• Why being true to yourself is the best marketing strategy• Overcoming the "I'm n...
2020-07-1351 minBusiness Her Way#30: Brand activism, purpose & the rise of 'woke' advertising‘Does brand purpose drive profit?’ This is the question I often get by clients waking up to the value of aligning with a cause in an age of non-stop political, economic, and social uprisings. My answer? “Maybe.”I say maybe because aligning with purpose isn’t an all or nothing strategy. Can it help? Sure. Can it drive new business? Of course. Can it make the world a better place? Yup. Can it better define your customer base? Mm-hmmm.But it’s not guaranteed.Today I want to share with you the
2020-07-0611 min
La República del MarketingFacebook Pixel - Desde casa¿Qué es Storytelling? 🤔
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El arte de contar historias para cautivar; de comunicar tu marca, tus productos y servicios, de tal manera que generes Atracción en tus clientes, quienes al conocer la historia muestran Interes, el cual despierta un Deseo, que finalmente Decanta en una Acción; sea esta de compra, de branding, etc. (Marketing AIDA) #marketingestrategico #comunicacionestrategica 🎯
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Es ese recurso excepcional que las Agencias de Marketing y Publicidad tienen para fomentar el tan preciado, Call To Action por parte de los clientes 🤩❗
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🔴 Sigue el LINK en nuestra BIO para mirar el episodio en nuestro canal de YouTube 👀
https://youtu.be/M...
2020-07-0414 min
República del MarketingEl Storytelling y como usarlo en mi estrategia de comunicación¿Qué es Storytelling? 🤔 . El arte de contar historias para cautivar; de comunicar tu marca, tus productos y servicios, de tal manera que generes Atracción en tus clientes, quienes al conocer la historia muestran Interes, el cual despierta un Deseo, que finalmente Decanta en una Acción; sea esta de compra, de branding, etc. (Marketing AIDA) #marketingestrategico #comunicacionestrategica 🎯 . Es ese recurso excepcional que las Agencias de Marketing y Publicidad tienen para fomentar el tan preciado, Call To Action por parte de los clientes 🤩❗ . 🔴 Sigue el LINK en nuestra BIO para mirar el episodio en nuestro canal d...
2020-07-0312 minLa República del MarketingEl Storytelling y como usarlo en mi estrategia de comunicación- Desde Casa¿Qué es Storytelling? 🤔
.
El arte de contar historias para cautivar; de comunicar tu marca, tus productos y servicios, de tal manera que generes Atracción en tus clientes, quienes al conocer la historia muestran Interes, el cual despierta un Deseo, que finalmente Decanta en una Acción; sea esta de compra, de branding, etc. (Marketing AIDA) #marketingestrategico #comunicacionestrategica 🎯
.
Es ese recurso excepcional que las Agencias de Marketing y Publicidad tienen para fomentar el tan preciado, Call To Action por parte de los clientes 🤩❗
.
🔴 Sigue el LINK en nuestra BIO para mirar el episodio en nuestro canal de YouTube 👀
https://youtu.be/M...
2020-07-0312 min
Startup ComedyCap 5 | STORYTELLING | Invitado Claudio Seguel CEO en BRANDSTORYClaudio Seguel, fundador y CEO de Brandstory, consultora de Storytelling nos cuenta la importancia de las estrategias de relatos de marcas con impacto. Grabado en Santiago deChile.
2020-06-2237 min
20 Seconds of Insane Courage5 Steps to Flip The Script on Fear and Operationalize Courage DailyHi Everyone! If you are listening to this podcast you are someone who is interested in courageous living and building a life and brand on your own terms. This podcast will give practical tips and tricks on how to act with MORE courage in your life and business. In this episode, you will learn these key insights: Why fear matters. The four critical steps we need to take to flip the script on fear! The invaluable tools we need to leverage in order to create lasting, powerful, courageous habits. The most important aspect of g...
2020-05-2054 min20 Seconds of Insane CourageHow Luisa Zhou, Shy and Introverted, Built a 7 Figure Coaching Business with Consistent Courage and Advice About Selling in the Time of CoronavirusHi Everyone! If you are listening to this podcast you are someone who is interested in courageous living and building a life and brand on your own terms. This podcast will give practical tips and tricks on how to act with MORE courage in your life and business. In this episode, you will learn these key insights from business coach, Luisa Zhou: Her moments of insane courage and how they completely changed the trajectory of her business! What Luisa did to continually show up to her business and put her best foot forward. The f...
2020-04-081h 01
Bioxnet¿Quién es el héroe de tu película?¿Quién es el héroe de tu película?
En este video platicamos de tu rol delante de tu cliente.
#Bioxnet #Brand #Brandwise #Brandstory #Storytelling
2020-04-0201 min
20 Seconds of Insane CourageHow The Founder of Apparel Line, Vuori, Built a Global Brand Competing with GiantsHi Everyone! If you are listening to this podcast you are someone who is interested in courageous living and building a life and brand on your own terms. This podcast will give practical tips and tricks on how to act with MORE courage in your life and business. In this episode, you will learn these key insights from Joe Kudla, the founder of Vuori: Joe gives his advice on the top three fear entrepreneurs and business owners face. The #1 important aspect of building a strong brand and business! How to act in moments of u...
2020-03-1845 min
20 Seconds of Insane CourageBeauty Exec's #1 Skill to Propel Your Biz Forward, and the Three Secrets to a Standout BrandHi Everyone! If you are listening to this podcast you are someone who is interested in courageous living and building a life and brand on your own terms. This podcast will give practical tips and tricks on how to act with MORE courage in your life and business. In this episode, you will learn these key insights from Catherine Gore, the President of Biossance: Catherine shares the #1 skill you need to have to propel you forward in any career, business, or leadership role! Her two-step process for accessing courage and overcoming fear The three k...
2020-03-1143 min
20 Seconds of Insane CourageHow Shawna Dalton Built a Multi-Million Dollar Children's Apparel Line on Her Own From Scratch… and How You Can Too!Hi Everyone! If you are listening to this podcast you are someone who is interested in courageous living and building a life and brand on your own terms. This podcast will give practical tips and tricks on how to act with MORE courage in your life and business. In this episode, you will learn these key insights from Shawna Dalton, an entrepreneur who built a multi-million dollar children's apparel line on her own, from scratch: How Shawna walked away from a secure job to jumping with both feet into a brand she was building f...
2020-03-0652 min20 Seconds of Insane CourageHow Sara Kalke Launched a Six-Figure Online Course from a $250 Ad Spend!Hi Everyone! If you are listening to this podcast you are someone who is interested in courageous living and building a life and brand on your own terms. This podcast will give practical tips and tricks on how to act with MORE courage in your life and business. In this episode, you will learn from Sara Kalke, a top-selling REALTOR® and Entrepreneur: The important groundwork that Sara did in order to be able to make six figures from a $250 ad spend! The EXACT format she used to launch her incredible six-figure on...
2020-03-041h 04
20 Seconds of Insane CourageHow Brandon Made his First Million By Age 23 – His Steps to Start Any Business in Any Industry With ZERO Prior ExperienceHi Everyone! If you are listening to this podcast you are someone who is interested in courageous living and building a life and brand on your own terms. This podcast will give practical tips and tricks on how to act with MORE courage in your life and business. In this episode you will learn from Real Estate Developer Brandon Blum: Brandon's Blum's template for success and what he has learned over the years about taking action How to truly 'fail forward' for success (He Made his first Million Dollars by 23 years old) The single mos...
2020-02-1148 minBusiness Her Way#29: The Power of Community w/ Caitlin BallCaitlin Ball is a Health & Lifestyle Coach helping women quit dieting so they can finally trust their food choices, be confident in their bodies, and love their lives. Through her Quit Dieting for Good group program, 1:1 coaching, and local workshops, she teaches women how to eat intuitively and take care of their whole self, inside and out. In today's episode, Caitlin shares how she built a business while living overseas by leveraging the power of the community around her. Caitlin also speaks to the highs & lows of building an online business while relying on in-person meet-ups to...
2020-01-2734 minBusiness Her Way#28: The Problem With Bad Brand StoriesOne of the worst things you can do for your business is to tell a bad story. The biggest mistake I see entrepreneurs or small business owners make is assuming the design, font and fancy buttons they’ve paid a website designer to create for them will not only attract, but then convince, a browser to become a raving, paying fan.And so many entrepreneurs do build beautiful websites but then leave their stories - the actual words written on the page - for later. They put their story as second-best when they should actually be putting st...
2020-01-2007 minBusiness Her Way#27: Why You Need A 'Unique Expert Position' w/ Dr. Krista BurnsOn today's episode of Empower Your Marketing, I interview Dr. Krista Burns of the American Posture Institute. Krista shares with us her business building journey, from building a practice to the pivotal moment she decided to go "all in" with what's called your Unique Expert Position. Krista gets real when it comes to building a healthcare practice, what it means to go from good to great and how she's handled her new-found success. You can learn more about Krista and the work she does at https://americanpostureinstitute.com/ Ready to take your b...
2020-01-1339 min
Brand With BiteThe Danger of Humor & Following Passions w/ Rob MarshRob Marsh is an entrepreneurial rockstar of not one but TWO brands. He's a renowned Saas copywriter and co-founder of a copywriting empire that includes a podcast, mastermind & so much more. In this episode, we dive into how he has two businesses and the building & brand development of each one. As one of my own coaches, I can testify to this man's LEGIT-ness. You'll discover: *How he picked his niche *The #1 factor Rob sees with people able to grow quickly (and NOT struggle with getting the right clients) *The problem with too many pe...
2020-01-0746 min
The Bow Knows Small BusinessChris Jones Media Brand Story - (Part 1 of 4)I thought it time to produce a 'Brand Story' - Why I Do What I Do. This consists of 4 Parts. Part 1 Involves Radio - how I became interested in getting into Radio Broadcasting - which is the basis of my current commercial and social media voiceover work..
#thebowknowsvo #chrisjonesmedia #voiceover #voicetalent #brandstory
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Send in a voice message: https://anchor.fm/chris-jones-media/message
2020-01-0606 minBusiness Her Way#26: False Metrics & The EgoFalse metrics is a hot topic and for good reason: with Instagram’s most recent announcement that they’re removing the ability to see a picture’s ‘likes’, account owners and influencers everywhere are scrambling to adjust their digital strategies.Today, we’re going to unpack what makes false metrics so attractive, what your Ego has to do with what you measure, and finally, we’ll start asking the question that needs to be asked: what should I really be focusing on in my business?Related Articles Mentioned in Today's EpisodeSeth Godin's Minimu...
2020-01-0608 min
The Bow Knows Small BusinessFood That Heals - Farm to Fork (Part 2 of 2) - with Randy GrossChris Jones Talks with Randy Gross from the Dix Avenue Diner along Dix Avenue in Queensbury NY USA about his overall mission to provide healthy food choices, and to heal the community. This is Part 2 of 2 segments with Randy (to become a video). The finest in Farm to Fork Food that heals - Locally Sourced, Fresh, Homestyle Cooking is the Best Cooking! At the Dix Avenue Diner in Queensbury, NY - Experience the difference Pasture Raised Animals and Sustainably grown vegetables and fruit can make! More will come regarding this concept.
#thebowknowsvo #chrisjonesmedia #voiceover #voicetalent #brandstory #queensburyny
2019-12-3114 min
The Bow Knows Small BusinessFood That Heals - Farm To Fork (Part 1 of 2) - with Randy GrossChris Jones Talks with Randy Gross from the Dix Avenue Diner along Dix Avenue in Queensbury NY USA about his overall mission to provide healthy food choices, and to heal the community. This is Part 1 of 2 segments with Randy (this will become a video). More will come regarding this concept.
The finest in Farm to Fork Food that heals! Locally Sourced, Fresh, Homestyle Cooking is the Best Cooking! At the All-New Dix Avenue Diner in Queensbury, NY - Experience the difference Pasture Raised Animals and Sustainably grown vegetables and fruit can make!
chrisjonesmedia.com
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2019-12-1915 min
The Bow Knows Small BusinessHow to Do Your Own Social Media Ad (aka Voiceover)Want to do you own #business advertisement? Here's How. Hit me up for some help if needed! chrisjonesmedia.com
#socialmedia #thebowknowsvo #voiceover #voicetalent #brandstory
See my Blog article on this topic!
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Send in a voice message: https://anchor.fm/chris-jones-media/message
2019-12-1504 min
Your Story Is Your Business | Der Podcast für Brand Identity, Storytelling & Human Design#040 Simone's Story is her Business | Interview mit Simone Drees - Coachin for the Crazy OnesFreiheit aushalten - oder: Gib niemals deine Träume auf
Schon als Kind war ihr der Fussball näher, als das Gummitwist. Simone erzählt von ihrer Kindheit mit einem Fussball auf dem Gepäckträger und wie sie ihr Warum und ihre Brandstory gefunden hat und wie ihre Reise als Coachin für die, die noch oder schon ihre Träume leben wollen, weitergeht.
2019-10-1623 minBusiness Her Way#25: Unleashing the Courageous Entrepreneur with Guest Expert Mai-Kee TsangWhat exactly is a courageous entrepreneur? And can being one help you achieve success faster? These are just some of the questions Mai-Kee Tsang answers in this week’s Expert Interview Series. Between helping entrepreneurs discover their brand essence to carving out their signature system, you can find Mai-Kee expertly writing highly converting copy for her purpose-driven clientele while sipping a cuppa at her home in England.To learn more about Mai-Kee, she's offered up these super helpful resources for wonderful listeners like yourself...Mai-Kee's launch guide: https://launchguide.maikeetsang.com/Ma...
2019-09-0230 minBusiness Her Way#24: Three Female Entrepreneur Associations You Need To JoinAs a woman business owner, I don’t need to tell you how important having support is as you build your business. It’s well known that for female entrepreneurs to be successful, they need a strong support system in order to grow and scale. Many business owners reach their goals faster with ongoing mentor-ship and access to tried & true strategies from their peers.I’ve collected the best of the best when it comes to online professional memberships for female entrepreneurs. Whether you’re looking for an online community or in-person support, these groups provide access to resou...
2019-08-2609 minBusiness Her Way#23: The Top 3 Tips You Need To Know Before Becoming A Digital NomadYou have to admit, being a digital nomad sounds great. The idea of packing a small bag with only the essentials and jetting off to a super cool location to plot your next million dollar idea seems to be the new American dream. But how do you actually run your business from abroad?This week I'm sharing my top 3 tips to digital nomad life. After living in seven countries on four continents, and over 10 years experience living and working overseas, I have a few things to share when it comes to packing up the laptop and buying...
2019-08-0508 min20 Seconds of Insane CourageHow to Find Courage, Overcome Your Fears, and Grow Your Business with Jennifer Borba von StauffenbergToday's guest is Jennifer Borba von Stauffenberg! She is the President of Olive Creative Strategies — a national public relations and marketing agency in San Diego, California. Long ago, Jennifer was inspired by Cyndi Lauper — as you'll hear about in today's podcast — to develop a mission to amplify the messages of the most positively powerful people and brands. Now, she leads a team of savvy, dynamic public relations professionals in producing strategic campaigns that focus on clients' results. Jennifer has a reputation for not only coming up with great ideas at your first meeting that culminate into f...
2019-07-3131 minBusiness Her Way#22: The Psychology Behind Free SamplesEver wonder why we feel so obligated when it comes to returning a favor? Or why we buy the cheese after we get the free samples at Costco? Or why it’s so hard to say no to a request after someone has been nice to us? The answer lies in one of the most popular psychological tactics used in marketing: reciprocity.So what is reciprocity and what drives us to return favors, open emails, send Christmas cards or buy something we don’t want, especially when we think we’re in control of what we do each d...
2019-07-2207 minBusiness Her Way#21: How To Retrain Your Brain to Stay MotivatedWithout a doubt, the subconscious mind is the key to profound and lasting motivation, resilience and success - in whichever goal you pursue! So how does the subconscious mind work and can we really retrain the brain to bust through those blocks we might face, in business and beyond? Whether it’s a lack of motivation, creative ruts, a negative attitude or you’re in need of an energetic boost, this simple 4 step system will have you back on track in as little as 15 minutes per day.Research cited in this episode:- https://ed.stanford.edu...
2019-07-1510 minBusiness Her Way#20: The Real Costs of A Six-Figure BusinessSo many online marketers claim they make well over six-figures but aren't you curious of what the real costs are to launch and build that six-figure claim? This week I go behind-the-scenes and share the REAL numbers of a six-figure business or launch and share some alarming statistics of just how many female entrepreneurs actually generate that kind of revenue (hint: it's not as many as you think).Ready to take your brand message to a new level? Grab your FREE copy of the BrandStory Blueprint to learn the simple strategy that’ll have you confidently & clearly co...
2019-07-0809 minBusiness Her Way#19: How to Keep Track of Your Monthly Marketing To-Do'sWhen you're just starting out or maybe in your first few years of business, a monthly marketing to-do list sounds like a great idea, but completing those tasks can be difficult. It's pretty normal for some of these tasks to fall to the wayside due to busy schedules or other priorities. That's why I created a special checklist for you to download! In this episode I walk you through my personal marketing checklist, so you can start to get a better idea of some of the essential marketing tasks that need to be completed every single month...
2019-06-2413 minBusiness Her Way#18: The 5 Tasks You Must Outsource For Greater SuccessIs your business to-do list overflowing and your mind racing with which task you should complete first? While hiring outside support is often a stretch for any business, there are certain tasks that can be cleared from your list that a marketing manager can easily do for you.In this episode I'm talking about the top five tasks you can scratch off your to-do list today with the help of a marketing expert.Ready to take your brand message to a new level? Grab your free copy of the BrandStory Blueprint to learn the simple...
2019-06-1906 minBusiness Her Way#17: The 4 Reasons You Need A Marketing ExpertFor many female entrepreneurs or small business owners, hiring a marketing expert is rarely in the budget those first few years.When you are forced to wear all the hats, you can’t focus on your zone of genius. Instead, you spend all your time trying to learn all the things, leaving you little to no time to do the work you set out to do by starting the business in the first place.So while hiring a marketing expert seems out of budget or even overwhelming, in this episode, I’m sharing the top four...
2019-06-1208 minBusiness Her Way#16: The 8 Sleaziest Online Marketing Tricks We All HateUnless you’ve been living under a rock, online businesses and digital marketing are the foundation of our ever-growing digital culture. Whether it’s stay at home moms looking for a side gig or full-time executives launching a new digital service, going online is the new norm. Unfortunately, alongside the growth of online businesses comes the often trashy tactics to sell those products to the masses.This week I rounded up the sleaziest of the sleazy when it comes to the top eight online marketing tricks used to get people to buy. And while some of t...
2019-06-0610 minBusiness Her Way#15: 3 Ways to Boost Revenue in Your First YearToday I’m pulling back the curtain and getting REAL when it comes to sharing how long it actually takes to make money in an online business. A subject rarely discussed openly, many new entrepreneurs are given false information and fed exaggerated claims of instant success especially when they are within the first few years of business.So how long can you expect it to take to build a profitable online business? Especially if you are just starting out?In this episode, I’m sharing 3 ways to boost revenue in your first year and build a bu...
2019-05-2706 minBusiness Her Way#14: Making SEO Easy with Meg CaseboltDo the words SEO, organic reach, and Google ranking sound foreign and maybe just a bit scary? They did for me when I first started my business, until I found Meg! In this week's episode, I interview Meg Casebolt of Megabolt Digital. Meg is an SEO guru and my go-to-gal to bolster this side of my business. Listen in as Meg gives us her best non-paid search tips that ANY business woman can benefit from.Ready to take your brand message to a new level? Grab your free copy of the BrandStory Blueprint to learn the simple...
2019-05-2041 minBusiness Her Way#13: How to Confidently Share Your Brand Story And Spread Your Message To The MassesSharing your brand message with the world can be absolutely terrifying. While many online business owners fear what others will say or think about them once their website or business is shared, it's normal to hold back in order to feel safe. This week I'm sharing my tips to confidently share your story with more people so you (and your business) can successfully make the impact and money you crave.Ready to take your brand message to a new level? Grab your free copy of the BrandStory Blueprint to learn the simple strategy that’ll have you co...
2019-05-0907 minBusiness Her Way#12: Using Brand Stories To Build Your Instagram or Facebook FollowingUsing brand stories to build your Instagram or Facebook following is the latest, greatest digital marketing strategy. Whether you’re an entrepreneur running your own business or helping a company scale their current online presence, using brand stories to build that following is essential in today’s over-saturated, noisy online environment. In this episode I'll be talking about what kind of stories should you be telling and how exactly they fit into your Instagram or Facebook growth strategy.Ready to take your brand message to a new level? Grab your free copy of the BrandStory Blueprint to learn...
2019-05-0707 minBusiness Her Way#11: How Rachel Hollis Uses Story Marketing in Her BusinessRachel Hollis is taking the entrepreneurial world by storm. In this episode I share the strategies Rachel Hollis uses to leverage her stories to create an engaged community, build trust and boost sales. And while it might be easy to assume her success comes from luck or connections, I think it’s a mix of hard-work, resilience and leveraging the power of a confident brand message to scale her business. Ready to take your brand message to a new level? Grab your free copy of the BrandStory Blueprint to learn the simple strategy that’ll have you conf...
2019-05-0209 minBusiness Her Way#10: How Millennial Entrepreneurs Can Leverage Brand Stories in BusinessDid you know female Millennials are one of the fastest-growing groups of entrepreneurs? Recent studies indicate Millennials are ditching previous generations’ plans for professional growth and forging their own paths, many of which are entrepreneurial by nature. Today I'm sharing how brand stories can boost Millennial entrepreneur success faster than traditional marketing strategies.Ready to take your brand message to a new level? Grab your free copy of the BrandStory Blueprint to learn the simple strategy that’ll have you confidently & clearly communicating a captivating brand story --> Download Here!
2019-04-3005 minBusiness Her Way#09: The Power of Conflict in Brand StoriesWhether you’re just starting out in business or you’re a seasoned pro, I often see one common mistake that holds just about everyone back. This mistake is so costly, it actually puts people out of business. And the crazy thing is, it’s easy to fix! Today I’m talking about the often dreaded conflict in your brand story and how to maximize this part of your content so your brand or business stands out as the solution to your client’s problem.Ready to take your brand message to a new level? Grab your free copy...
2019-04-2707 minBusiness Her Way#08: The 10 Best Ways to Use A Brand Story in Your BusinessYou might be wondering what kind of stories you can tell when you’ve just started out in business. So many new entrepreneurs get hung up in what to say, they often struggle to share that story in different ways. If you’re new to business or you’ve just started out online, telling stories is a great way to build a fan base and gain traction in your industry. To simplify your storytelling strategy, I’ve compiled the 10 best ways to use story in your business, whether you're just starting out or ready to scale.Ready to take...
2019-04-2508 minBusiness Her Way#07: The Science of Stories: Our Brains on Brand StoriesDid you know our brains are wired for stories? In the most basic form, a story is built from cause and effect. The human brain is built the same way. Stories help us navigate the world, determine what is dangerous and help us relate to experiences and people in our environment. But it’s not just how our brain works that makes stories so compelling. The chemical response to story is another factor in why brands need stories. This week, we'll dive into the science and psychology behind why stories are so powerful and how you can leverage this po...
2019-04-2209 minBusiness Her Way#06: The 7 Types of Stories Every Business Needs to TellEver wonder what types of stories you should share to boost your brand appeal? Or build an online following? Or make more sales? Turns out, there's seven types of stories that make up every blockbuster hit or bestseller book, giving us a roadmap for how to use stories in our own business for success. This week, we’ll dive into each type of story and learn why it’s good for business and how you can start using them to boost engagement, authority and build a raving fan base this very minute!Ready to take your brand mess...
2019-04-2208 minBusiness Her Way#05: How to Avoid Working for Free When You Are Just Starting OutNew to business? You may have been told the best way to get started is by working for free. In this week's episode, I look at the pros & cons of both sides of the argument and tell you why working for free - in my opinion - is definitely not a good idea. You'll learn the strategy I've coached clients on, known as the Pay As You Can Pricing Model, and you'll walk away with the confidence to not only get started but to start making money too!Ready to take your brand message to a new...
2019-04-1905 minBusiness Her Way#04: The One Question You Should Ask Yourself EverydayWondering how the best in your business become so darn successful? It’s not just systems, structures, Facebook ads and Instagram followers that keep women in business. In fact, those are just supporting factors! What really drives success is mindset and there’s one very important question that must be asked every single day to maintain your momentum.What is that question? Join me in this week's episode to discover the only question you'll need to ask yourself to be more successful, confident and profitable in business.Ready to take your brand message to a...
2019-04-1504 minBusiness Her Way#03: Where To Start When You Are A Brand New EntrepreneurIf you are a brand new entrepreneur or still in the “figure it out” phase, deciding where to start when it comes to building, growing and scaling a business can be extremely overwhelming. If you are feeling anxiety or confusion, you are not alone! Most new female entrepreneurs I talk to also feel this way and with a little coaching (and encouragement!), you can move through the overwhelm to become a more confident and less frazzled business owner. In this week's episode, we'll banish the overwhelm to find your business confidence!Ready...
2019-04-1507 minBusiness Her Way#02: The Power of Empathy MapsAt the foundation of any successful business is your ideal client. Without clients, you wouldn’t have a business! Thing is, how do you attract more of them into your sphere of influence? If you’re struggling to find new customers, sign new clients or build a fan-base for your product or service then this week’s show is for you!I’m going to teach you the super simple way I build more connection in my business, how you can be more human in a digital world and attract raving, paying super fa...
2019-04-1508 minBusiness Her Way#01: Behind the Scenes of B-School (Why I Enrolled When I Already Have an Online Business)Think you know everything there is to building an online business? Turns out, having a 'beginner's mind' when you're ready to scale makes leveling-up that much more lucrative. Today, I'm sharing why I decided to join Marie Forleo's B-School (class of 2019) after 10 years of being in business and why, even after knowing about the program, I decided now was the best time to dive in to the B-School curriculum. This show is in no way associated with Marie Forleo's affiliate program, just an honest assessment of how to use programs like B-School to take your business to the next...
2019-04-1407 min
Usable MarketingUMP 22 | The Fly In The Window PaneIn this podcast I share a story about a doomed little fly banging it's head against a window plane trying to get outside. It's a powerful metaphor about how we persist in doing the same thing -- to exhaustion and until death sometimes -- in the hopes we'll get a different outcome. If you're stuck, or wondering how to get to thing dream you've always wanted, this one is for you.
You can find the story in a slim little title called You2, by Price Pritchett
Don't be the fly. If your marketing isn't working...
2019-04-1411 min20 Seconds of Insane CourageHow Jerry Swain Left High Tech To Build an International Chocolate Company After A life Changing Conversation with His FatherWelcome to 20 Seconds of Insane Courage with Amy Selbach, a brick-and-mortar as well as an online business entrepreneur and an international brand and marketing coach for countries, companies, and entrepreneurs. Here you'll learn what it takes to build your business, brand, and story, 20 seconds at a time. This podcast interviews entrepreneurs and everyday heroes to uncover the conditions present at the intersection of their bravest actions. From intuition to inspiration to desperation to sheer will, it proves lasting change doesn't have to take years, months, or even days but often just...
2019-04-0340 min
beyond creative#10 | Der Kunde ist der Held, nicht deine BrandHallo ihr Koshkis,
In dieser Folge sprechen wir ein konkretes Thema an. Habt ihr euch schon mal Gedanken gemacht, wie ihr zu euren Kunden kommuniziert? Sprecht ihr sehr viel über euch und euer Produkt, oder stellt ihr euren Kunden auch mal in den Vordergrund? Donald Miller sagt: "The customer ist the hero, not your brand." Warum das so ist, erklärt er in seinem Buch "Building A Story Brand". Ihr bekommt einen wichtigen Tipp, wie ihr euren Kunden zum Hero in eurer Brandstory machen könnt.
Indem ihr euren Kunden zum Helden macht, schafft ihr...
2019-03-2229 min
Association Chat#88 ARTIFICIAL INTELLIGENCE AND INNOVATION FOR ASSOCIATIONS | Ron Moen Guests | Association Chat with KiKi L'ItalienHow can the power of AI work as a tool to boost existing products and services and can it help us reimagine the membership experience? We explore this heady topic with special guest Ron Moen who is the CIO at CHEST. Ron and his team serve at the intersection of people, process, and technology - in the premier innovative organization for chest medicine professionals around the world. CHEST constituents and staff are champions for the prevention, diagnosis, and treatment of diseases of the lungs (www.chestnet.org). CHEST's 35,000 sq ft Innovation and Simulation Center is world renowned, and unique among...
2019-02-1550 minAssociation Chat#86 CONTENT THAT WINS HEARTS, MINDS, AND WALLETS | David Beebe Guests | Association Chat with KiKi L'ItalienGuest David Beebe talks with Association Chat about the changing media landscape and transforming marketing organizations and brands to create creative and content that wins the hearts, minds, and wallets of members in an age of disruption. Check out David's website: https://davidbeebe.com/ What is Association Chat? Online Community | Podcast | Alexa Skill | Resources | Events Check into the Association Chat podcast for an hour each week to hear from bestselling authors, influential business thinkers from all industries, and the most inspiring professionals in the association realm. Call-in and ask your questions on the air! Connect with others in the association i...
2019-01-301h 02
Association Chat Podcast#86 CONTENT THAT WINS HEARTS, MINDS, AND WALLETS | David Beebe Guests | Association Chat with KiKi L'ItalienGuest David Beebe talks with Association Chat about the changing media landscape and transforming marketing organizations and brands to create creative and content that wins the hearts, minds, and wallets of members in an age of disruption. Check out David's website: https://davidbeebe.com/ What is Association Chat? Online Community | Podcast | Alexa Skill | Resources | Events Check into the Association Chat podcast for an hour each week to hear from bestselling authors, influential business thinkers from all industries, and the most inspiring professionals in the association realm. Call-in and ask y...
2019-01-301h 02
Ex-TV ProducerHow an Ex-TV Reporter Operates Media Agency Like a NewsroomJ.P. Hervis is a former TV morning anchor / reporter turned public relations / marketing pro with Brandstory Communications. He uses his media experience to operate the agency like a newsroom.
Fascinating conversation with J.P. about his media career, advice for young journalists, how TV news employees can transition out of the business, and why traditional media relations / marketing strategy like press releases are "dead."
FOLLOW J.P. HERVIS!
http://www.insidermediamanagement.com/
https://www.linkedin.com/in/jphervis/
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2018-06-2858 min
The StoryConnect Podcast094 Rebranding CTC, With Andy IsacksonCTC recently rebranded for a fresh new look. What changes did they make and how did they communicate about the changes.
Website: https://www.goctc.com/brandstory/
2018-05-0816 min
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