Shows
Serve Scale Soar®From Corporate Layoff to $226K: How LaShall Built a Thriving Service Business After 50What happens when you lose your six-figure corporate job at 50 and decide to build a business from scratch instead of updating your resume?In this student spotlight, I'm sitting down with LaShall Dodson, who launched Dedicated Virtual Professional Services in March 2024 after a merger acquisition eliminated her Fortune 500 position. In her first year, she made $34,000. By the end of year two? $226,000.LaShall breaks a LOT of the Brandi rules (she doesn't niche down, she runs a full agency with a team of six, and she manages her clients with manila folders), but she's proof that...
2026-02-2433 minServe Scale Soar®The Only 4 Skills That Will Make You Rich (And Why You're Probably Focusing on the Wrong Things)Stop. Stop trying to learn everything. Stop collecting certifications. Stop feeling like you're not ready because you don't know enough.Because I'm about to tell you the only four skills that actually matter when it comes to building wealth as a service provider. And if you master these four things, you will never be broke again - no matter if you're a nine-to-fiver, a freelancer, or you want to create your own digital products.In fact, skill number four is the one that actually puts money in your bank account, and most of you are...
2026-01-2727 minServe Scale Soar®The 5 Services AI Will Replace in 2026 (And How to Pivot Your Business Now)Look, I'm not here to sugarcoat this for you.AI is replacing service providers left and right in 2026, and if you're offering one of these five services, you could be next.But before you panic and think this is some doom-and-gloom situation, let me be clear: I'm not here to fear-monger. I'm here to give you a wake-up call so you can pivot NOW instead of getting to the end of 2026 frustrated with your lack of clients, lack of growth, and wondering if you should have even started this business in the first place.
2026-01-2024 minServe Scale Soar®Become the AI-Enhanced Strategist Clients Can’t ReplaceYou’re not competing with AI. You’re competing with how people use AI, and more importantly, how they position themselves. In this final episode of The Strategic Ad Manager’s Guide to AI and Staying in Demand, Brandi lays out exactly how to become the strategic partner your clients never want to lose.This isn’t just about prompts and productivity hacks. This is about owning your expertise, leveraging AI to enhance your value, not replace it, and communicating that value clearly with your clients.If you’ve ever worried AI is coming for your role...
2025-10-0713 minServe Scale Soar®Becoming the AI-Enhanced Ad StrategistYou’re not getting replaced by AI. But you could get replaced by a strategist who knows how to use it.In this episode of The Strategic Ad Manager’s Guide to AI and Staying in Demand (Part 3 of 4), Brandi lays out what’s actually changing in ad management and what’s not, plus how to evolve from button pusher to strategic partner, even in an AI-powered world.Topics Covered In This Episode:AI is evolving, but so is your opportunity.Strategic thinkers will rise above button-pushers every time.There’s...
2025-09-3017 minServe Scale Soar®The Dark Side of AI in Digital Marketing: What No One’s Warning You AboutAI isn’t just your assistant anymore; it’s becoming a voice in the room. But what happens when that voice is confidently wrong?In this second episode of The Strategic Ad Manager’s Guide to AI and Staying in Demand, Brandi Mowles breaks down the hidden dangers of AI tools for freelancers, ad strategists, and digital marketers. From confidently incorrect ChatGPT advice to Meta’s AI-generated ad hype, we’re peeling back the curtain and exposing where real strategists still shine.If your clients are trusting AI more than you… it’s not a robot problem...
2025-09-1616 minServe Scale Soar®Why You’re Procrastinating (and How to Break the Cycle Today)In this episode, I break down the real reasons freelancers and service providers procrastinate and how to finally get back into action mode without shame, burnout, or hustle.Whether you're avoiding proposals, pushing off content creation, or just staring at your to-do list wondering where to start, this episode will help you identify what’s actually holding you back, and give you a four-step plan to break the cycle today.Topics Covered In This Episode:Use What’s Already Working: Start with your client’s organic posts—they’re mini case studies hiding in plain s...
2025-07-1518 minServe Scale Soar®Stuck in a Creative Rut? Here’s Where I Actually Go for Ad InspirationWe’ve all been there, staring at a blinking cursor, out of ideas, and one bad headline away from writing, “Are you a woman over 30 who loves dogs and digital products?” Whether you're burned out from client work or just tired of trying to make “clever” ads happen, this episode is your permission slip to stop reinventing the wheel.I’m sharing the 3 exact places I go (every time!) to find inspiration for high-converting Meta ads, and spoiler: you already have access to them. If you're stuck in a creative rut, this is how you get out without spen...
2025-07-0809 minServe Scale Soar®How to Enjoy Summer Without Sacrificing Your Business Goals with Nicole CulverAs summer approaches, many entrepreneurs find themselves dreading the juggling act of running a business while wanting to prioritize family time. However, it doesn't have to be a choice between business success and family memories. Business strategist and mom of three, Nicole Culver, shares her insights on how to set up your summer for success while making time for family and still achieving your business goals.Topics Covered In This Episode:1. Nicole emphasizes the importance of knowing your business numbers and how it helps to find a balance between enjoying life and...
2024-06-2524 minServe Scale Soar®Overwhelmed with Onboarding? Try This.Client onboarding is a crucial, yet time-consuming part of being a freelancer or running an ad management business. When multiple clients are coming in simultaneously, it can be overwhelming to handle all the moving pieces. Onboarding brings mixed emotions - the joy of a growing client base and revenue, but also the stress of managing multiple clients at once. This week, I’m presenting a game-changing approach that will revolutionize your onboarding process: the Staggered Onboarding Approach.Topics Covered In This Episode:1. Onboarding multiple clients at once can lead to overwhelm, even du...
2024-06-1809 minServe Scale Soar®The Game-Changing Funnel For Ad Managers and Their ClientsIn a recent episode of the podcast, we discuss a game-changing strategy for ad managers to elevate their services and provide valuable results for their clients. I emphasize the importance of implementing a money-making funnel, revealing that by doing so, ad managers can charge more, retain clients for longer periods, and make insightful decisions for audience targeting.Topics Covered In This Episode:1. The key to charging more and retaining clients longer as an ad manager is to implement a money-making funnel for clients that generates revenue within 30 days, making you look desirable...
2024-05-2115 minServe Scale Soar®From Routine to Results: 5 Non-Negotiables That DeliverHave you ever found yourself looking for small changes that can make a significant impact on your personal life or business? In this week's episode of the podcast, the discussion is centered around the power of incorporating daily non-negotiables that have the potential to transform your life. I share my 5 daily non-negotiables, shedding light on the impact these habits have had on my personal growth, business development, and holistic well-being. Topics Covered In This Episode:1. Small daily habits can transform business and personal life.2. The 5 daily non-negotiables include...
2024-05-0724 minServe Scale Soar®The Art Of Cold Calling: Strategies That Work With Ashley MonkIn a recent episode of the podcast, we chatted with Ashley Monk, CEO of Onya, an online advertising agency, and dove into the art of cold calling and strategies for successful outreach. Ashley's journey from starting her business at $500 per month to now charging over $10,000 per month offers valuable insights and strategies for entrepreneurs looking to master the art of cold calling.Topics Covered In This Episode:Cold calling and outreach can be effective strategies for growing businesses, and listeners can benefit from the insights shared.Ashley Monk's journey from starting at $500...
2024-04-3038 minServe Scale Soar®Behind The Scenes Of My Reading List For Quarter 1In the ever-evolving world of entrepreneurship, staying ahead of the game often means seeking knowledge and insights from various sources. To dive deeper into this, I share an in-depth behind-the-scenes look at my reading list for the first quarter of 2024. With a clear goal of doubling my company's revenue from $1,000,000 to $2,000,000, my intentional choice of reading materials reflects both my commitment to personal and business growth.Topics Covered In This Episode:1. Brandi reads "10x is Easier than 2x" and "Chill and Prosper" by Denise Thomas, preferring the latter for beginner entrepreneurs and its money mindset content.
2024-04-2331 minServe Scale Soar®Ad Manager To Growth Consultant: Mapping Your Meta Ad Career PathAs an ad manager, the career path can be a promising journey filled with opportunities for growth and advancement. In this episode, we will cover the various levels of the ad management career path, discussing the skills required, earning potential, and strategies for finding clients. Additionally, we will explore how ad managers can progress to the role of ad strategist and eventually transition into the position of a growth consultant. Let's map out the career path and discover the keys to success in ad management.Topics Covered In This Episode:Financial goals: Aim...
2024-02-2729 minServe Scale Soar®The Project Management Pivot: Why We Moved Away From ClickUpAre you constantly on the hunt for the perfect project management software? You’re definitely not alone. Having a good project management tool is necessary for staying organized, ensuring all tasks are completed on time, and maintaining productivity. But with so many options available, the search for the perfect platform can be overwhelming. (Trust me.) And things can become even more overwhelming when your project management system just isn’t working for you anymore. Because if you don’t love your project management system, it’s going to be way harder for you to show up and actually use it.
2024-02-2016 minServe Scale Soar®A Love Letter To My Business: 6 Reasons Why I’m Crushing On My Business Right NowLet’s talk about the importance of embracing gratitude and finding joy in your freelance journey, learning to pause and reflect on the aspects of your business that truly promote happiness and fulfillment. Here, we'll dive deeper into the six aspects of the business that I’m obsessing about, along with tips and insights for cultivating a love affair with your own business.Topics Covered In This Episode:1. Brandi encourages reflecting on what brings joy and fulfillment in your business2. She shares 6 aspects of her business that she is currently obsessed with...
2024-02-1323 minServe Scale Soar®Maximizing Efficiency: 5 Essential Processes For Ad ManagersAs an ad manager or freelancer, feeling overwhelmed by the constant demands of managing ad campaigns, sending invoices, and keeping up with client communication is way more common than you think. In this episode of the Serve Scale Soar® podcast, we dive into the essential processes that can transform your business, making it more efficient and effective. From client onboarding to professional development and learning schedules, these 5 essential processes will empower you to work smarter, not harder (KISS), and reclaim your time..Topics Covered In This Episode:1. Having processes in...
2024-02-0620 minServe Scale Soar®Reels Ads: Crafting Engaging Video Ads with or Without Client ParticipationIn the digital marketing world, the use of video content has become increasingly vital for businesses looking to engage their audience and capture their attention. With the rise of short, snappy, and engaging content, such as Reels, the game for ad managers and agencies is continually evolving. In this week’s episode of the Serve Scale® podcast, we'll explore the importance of Reel ads, how to involve clients in the creative process and strategies for creating effective Reel ads with or without client involvement.Topics Covered In This Episode:1. Reel...
2024-01-2921 minServe Scale Soar®Brick and Mortar vs. Online Entrepreneurs: Choosing the Right Ad Clients For YouIn this episode of the Serve Scale Soar® podcast, host Brandi offers valuable insights for freelance ad managers and ad agencies struggling to decide between serving brick-and-mortar businesses or online entrepreneurs. Brandi shares her expertise in managing client expectations, setting boundaries, and the pros and cons of working with different types of businesses. She also discusses her journey of specializing in serving online course creators and emphasizes the benefits of specialization for business growth. Tune in and decide which type of business is best for you to serve. Will it be local or online?Topics Covered I...
2024-01-2331 minServe Scale Soar®How To Price Your Ad Management Services In this episode of the Serve Scale Soar® podcast, host Brandi Mowles discusses how to price your services as a Meta Ad Manager. She emphasizes the importance of setting the right prices for ad management to ensure profitability and business growth. Brandi highlights the pitfalls of budget pricing and advises against the "don't pay me until I get results" pricing method. Instead, she presents three effective pricing strategies tailored for ad managers: flat rate fee retainer, package pricing tiered approach, and percentage of ad spend. Let's dive into the practical insights provided in this episode and explore how pricing you...
2024-01-1612 minServe Scale Soar®The One Ad Every Client Needs: Discover the Power of "Billboard" AdsIn this episode of the ServeScale Soar podcast, host Brandi Mowles discusses the significance of utilizing billboard ads as a key component of a successful ad strategy. Referred to as the "number 1 ad you should be running for every client no matter what industry, niche, or budget," Brandi emphasizes the effectiveness of billboard ads in building brand awareness, fostering audience engagement, and lowering ad costs. Let's dive into the practical insights provided in this episode and explore how incorporating billboard ads can benefit your client's marketing strategy.Topics Covered In This Episode: 1. "Billboard...
2024-01-0921 minServe Scale Soar®3 Habits Every Successful Ad Manager Needs3 Habits Every Successful Ad Manager Needs For Success In 2024In this episode, of the Serve Scale Soar Podcast,Want you to picture this. You're managing ad campaigns. Your clients are raving about you, and your results are through the roof. You're finally able to quit your 9 to 5, be at home with your little ones, maybe pay off that house or other debts, student loans, Going that Disney vacation without putting it on the credit card sounds like a dream. Right? Well, it's not just luck or talent that gets you there. It's about cultivating...
2024-01-0229 minServe Scale Soar®Toasting 200 Episodes: Top 10 Insights & Highlights from the Serve Scale Soar PodcastToday, we have a special treat in store for you as we celebrate our 200th episode. Can you believe it? We've come a long way and couldn't have done it without your continued support and engagement.In this milestone episode, your host, Brandi, reflects on the top 10 most downloaded podcast episodes and shares her biggest takeaways, quotes, and lessons from each episode. No matter if you're a freelancer, virtual assistant, online service provider, meta ad manager or course creator this episode has a lesson for you. Topics Covered In This Episode: The imp...
2023-08-0839 minServe Scale Soar®The Invisible Time Thief: Context Switching and ProductivityOn this episode of Brandi Mowles, discusses the invisible time thief known as context switching and how it impacts productivity. She highlights the importance of consolidating and organizing tools, as well as creating batch days for tasks to improve efficiency. Brandi advocates for eliminating unessential tasks and focusing on important ones. Brandi also shares strategies for reducing context switching, such as using tools like Dubsado, HoneyBook, and ClickUp to streamline processes. Brandi provides valuable insights on reclaiming time and achieving success. Listeners are encouraged to share their own tips and takeaways from the episode. Tune in to t...
2023-07-2516 min
Serve Scale Soar®Messaging Matters: Why You Need To Focus On Your Audience First, Not Your Offer with Brittany McBeanAre you thinking about launching your beta offer? I have an amazing, heated conversation for you all today in this week’s episode of Serve Scale Soar®. I had intended to dive into the topic of beta offers with my guest Brittany McBean, but it turned into so much more than that. We talk about building an audience, nailing your messaging, meeting your audience where they are, and more. Brittany McBean is a launch strategist & conversion copywriter who specializes in anti-sleazy, ethical, high-converting copy for online course creators & educators. She...
2022-06-2847 min
Serve Scale Soar®122: 10 Lessons I Learned Scaling to $1 Million: Best Of 2021Do you want to scale your business? I bet you do! In this replay episode, I’m teaching you the 10 things I learned while scaling to $1 million in 2020. This is such an informative and reflective episode which is why I wanted to replay it! This episode originally aired as episode 74, so if you have already heard it, I recommend listening again because I know you will get more value from it the second time through! If you haven’t heard it, I know you will love this episode all about the lessons...
2021-12-2832 min
Serve Scale Soar®111: Can You Be Successful Without a Morning Routine?The only way to be successful is to wake up at 5:00 a.m. and have a super strict morning routine, right? Wrong! How many times have you heard that? Even before I started my business, I heard over and over again that if I wanted to be successful, I needed to have a morning routine. I have to be honest and tell you that never worked for me. In this episode, I am sharing my experience with this and what I do now that works for me! Spoi...
2021-10-1219 min
Serve Scale Soar®110: How to Apply the Skills You Already Have to Your Business with Meredith KallaherHave you ever wondered exactly how you can take your knowledge from offline to online? My guest in this episode, Meredith Kallaher, did just that, so she is joining me to talk all about her journey. Meredith Kallaher is a wife and mom to 3 teenagers and a new puppy who lives in Miami, Florida. Similar to many others, 2020 brought big changes to Meredith’s business including a mutual decision to part ways with her partner in the Fall. Meredith took inventory of her skill sets, recalled her experi...
2021-10-0526 min
Serve Scale Soar®109: Tips for Becoming an Ad Manager & Upleveling Your ServicesHave you been thinking about becoming an ad manager? Are you already one but you want to update your services? In this episode, I am joined by 11 Facebook ad managers who are sharing their tips and strategies for starting and growing an ad management business! You are going to hear from people in all different stages of business, so whether you’re thinking about becoming an ad manager or you already have your own online business, these tips are gold. If this episode speaks to you, I want t...
2021-09-2815 min
Serve Scale Soar®108: How She Went From $4k Months to $10k Months in Just 30 Days with Megan CockrellAre you ready to hear another inspiring story from a Serve Scale Soar member? Megan Cockrell is joining me to talk about how she went from making $4,000/month to her first $10,000 month while balancing a crazy season of life. As a Facebook Strategist and Consultant, Megan’s passion is to nurture and grow her client’s audience and sales through organic means and paid ads. Megan owns 2m Social and strives to bring her upbeat personality into her business and serve her clients well. Megan is a wife and...
2021-09-2138 min
Serve Scale Soar®107: How to Streamline Your Client Experience So You Can Quickly Simplify Your Workload with Karima NeghmoucheDid you notice that we rebranded?! I am so in love with everything, so I wanted to bring on the beautiful mastermind behind all of the new branding, Karima Neghmouche! Karima is a web and graphic designer based out of North Carolina who left her 9-5 as a Director of Marketing only months after starting her first business to live out her dream. Now, she works with kick-ass entrepreneurs to create or elevate their brands so they can live their dreams, too. It was such an amazing exp...
2021-09-1431 min
Serve Scale Soar®106: Attract High-Paying Clients On LinkedInIs your ideal client hanging out on LinkedIn? Do you think that you’re even using LinkedIn to the fullest? In this episode, we’re chatting all about LinkedIn and the magical clients that you can find on it. I am covering the 3 steps you can take today to start attracting high-end clients on Linkedin, how to make sure your profile is optimized, why you should have your picture (not your logo!) on your profile, how to use keywords to search on Linkedin to find your ideal clients and so much more.
2021-09-0721 min
Serve Scale Soar®105: How to Leverage Your Passion Into Purpose with Amy McLarenI love when little positive actions add up to something big. Don’t you? That’s why I am talking all about how we can make a big impact with passion, purpose, and little daily actions in this interview with Amy McLaren. This busy mom of two splits her time between leading LadyStrength, a growing online community of driven, entrepreneurial women, growing an Airbnb business, and being a hands-on CEO of Village Impact, the charity she and her husband founded more than a decade ago. Village Impact partners...
2021-08-3150 min
Serve Scale Soar®104: 10 Pricing Strategies from Serve Scale Soar Members to Help You Gain Confidence, Increase Sales and Maximize Your ProfitHave you ever questioned how much you should charge or when the heck you should raise your prices? Do you know what you would do if someone tried to negotiate their prices? All of this and more is answered by 10 Serve Scale Soar members in this special podcast episode where you hear from them instead of me. Why? Because they are the ones in the trenches and navigating pricing just like you! They are each sharing their pricing strategies that will help you gain confidence, increase your sale...
2021-08-1723 min
Serve Scale Soar®103: From Full Time Teacher to $8K+/Month as a Pinterest Manager in 7 Months with Chelsea HallHave you fully stepped into your potential? My guest in this episode is one of the newest members of Serve Scale Soar, and she has recently fully stepped into her potential! Chelsea Hall is joining me to share her journey from full-time teacher to Pinterest manager, and how she created $8k+ months in less than 7 months. Chelsea Hall is a Pinterest strategist. She specializes in helping female entrepreneurs strategically grow their email list, generate quality leads, and increase website traffic with the power of Pinterest! She offers mon...
2021-08-1034 min
Serve Scale Soar®102: Best of Replay: Raising Your Prices for Massive GrowthHave you ever thought to yourself “if I raise my prices, then no one will hire me!”? Are you ready to make more money and stop working so much? If you’re answering yes to both questions, you probably need to make some money mindset shifts!This episode is a replay of one of the most popular and important episodes of the podcast! We are talking about raising prices which is something that I don't think enough people are talking about it. We are also covering the...
2021-08-0314 min
Serve Scale Soar®101: Defining Success on Your Own Terms: How Jacqueline Howard Went From an Etsy Seller to Successful EA & Community ManagerDo you want to create your own journey, show up exactly as you are, and create a thriving online business? It’s totally possible, and my guest in this episode, Jacqueline Howard, is going to share how she did it. Jacqueline Howard is a lover of wisdom and solitude. She is a mother of four and provides Executive Assistant and Community manager services. Jacqueline's passion lies in seeking fulfillment in both her personal and professional life. As an entrepreneur, recovering online course junkie, and homeschooling mother of four, she has learned to p...
2021-07-2747 min
Serve Scale Soar®100: Celebrating the 100th Episode of the Podcast with 100 Questions!Can you believe this is the 100th episode?! To celebrate, we're coming at you with a very special episode of the Serve Scale Soar podcast! We thought it would be fun to turn the tables, so Stephanie Judice, the podcast producer of Serve Scale Soar since the very beginning, is asking me 100 questions for the 100th episode! We are chatting about all things marriage and family, what running a business really looks like, and of course, what's to come for the rest of 2021. This...
2021-07-2058 min
Serve Scale Soar®99: How ClickUp Can Help You Simplify Systems in Your Service-Based Business with Courtney LazarAre you confident in the systems that you have in place? When I needed help with mine, I purchased a ClickUp course from Courtney Lazar. It was beyond helpful, and I have loved following along with her ever since. Courtney is joining me in this episode to share her expertise and advice when it comes to all things ClickUp and systems. Courtney is the CEO and Systems Expert behind The Elevate Effect. She partners with service-based business owners to help them get out from under a pile of w...
2021-07-1342 min
Serve Scale Soar®98: May Income Report: One of the Most Challenging Months In My Business!I can’t believe everything that happened in May... Between trademark infringements, account shutdowns, and my mastermind trip, I was one tired mama by the end of it! I'm excited to be breaking down some really important lessons that I learned in the month of May for you and of course, our income, in this episode. I’ve never had a month like this in my business before, and I really think that the saying “new level, new devil’ rings true for May - even though I have never...
2021-07-0628 min
Serve Scale Soar®97: 3 Types of Course Topics That Light You Up and Sell Like HotcakesHow do you come up with a profitable course topic that someone will actually buy? This is a question that I get all the time, so I am answering it in this episode! I'm breaking down the three types of course topics that you can create that not only sell like hotcakes but that light you up! So many people fear that their course topic isn’t good enough or that no one will buy their course because their topic has been done before. Similarly, many service provid...
2021-06-2924 min
Serve Scale Soar®96: How to Successfully Navigate Starting a New Business While Working a Full-Time Job with Jade PruettAre you under the impression that you can’t scale your business and work a full-time job at the same time? My guest in this episode is going to prove you wrong! I am joined by a brand new Serve Scale Soar Member, Jade Pruett, and she's talking to us all about how she went from making $300 to almost $10k in less than 30 days all while working her full-time job. Jade Pruett is a Search Engine Optimization Specialist based out of Atlanta, Georgia. Her agency, Mind Over Marke...
2021-06-2233 min
Serve Scale Soar®95: From $5 Per Project to $6k Months in Less Than 8 Months with Rhodaline Escala-PhelpsAre you ready to take action? This episode is going to inspire you to do just that! I am joined by one of our Serve Scale Soar Members, Rhodaline Escala-Phelps, and she has such an inspiring story because she went from charging $5 per project (not per hour) to making over $6,000 per month in less than eight months of starting her business! Rhodaline Escala-Phelps is a web design and SEO expert based in Minneapolis. She helps business owners increase impact, influence, and income by creating stunning and strategic websites. She creates websites th...
2021-06-1520 min
Serve Scale Soar®93: April Income Report: Investing to Know My Numbers, Paying Quarterly Taxes, and Taking Action to See Big ResultsApril was full of excitement, fun, and surprises, so I am so excited to tell you all about it in this episode! I am going over my recent trips to Florida, a super-secret Serve Scale Soar launch, quarterly taxes, launching a new program, the iOS update, and more! I am also talking a little bit about restructuring the income report! Don’t worry, I'm still going to give you all the juicy behind-the-scenes details of what's happening, but I'm going to only be sharing some significant numbers with you going forward!
2021-06-0132 min
Serve Scale Soar®92: The Power Kristen Lux Found In Mastering Her Mindset, Being Intentional and Following Her GutHow do you make sure you are intentional in your business? Do you do self-work to make sure that you are in the right niche or offering the right services? One of our Serve Scale Soar members, Kristen Lux, is joining me in this episode, and we are deep diving into how we can improve our mindset, how we can improve how we show up in our business, how Serve Scale Soar has benefited her and much more. Kristen is an Online Business Manager and Systems Coach for client-centered small businesses. Sh...
2021-05-2541 min
Serve Scale Soar®91: What No One Tells Entrepreneurs About AccountabilityWhy isn’t anyone talking about this...? No one tells you that you kiss accountability goodbye when you get into entrepreneurship! When you are in school, you know what time your class is, and you have deadlines. When you are at a 9 to 5 job, you have people around you, and you know when you have to be there. That is all considered accountability, but we don’t have that in entrepreneurship. We make our own hours, set our own deadlines and so on, so how do we make sur...
2021-05-1814 min
Serve Scale Soar®90: How to Land Clients on Clubhouse as a Service Provider with Akilah A Thompkins-RobinsonHave you figured out how to use Clubhouse to land clients yet? You all know that I am not a social media guru, so Akilah A Thompkins-Robinson is joining me in this episode to talk all about how to use Clubhouse effectively to land clients. Akilah A Thompkins-Robinson is an SEO strategist, author, speaker, and Tech founder who has worked in IT for 15 years. For the last 5 years, Akilah has been helping online businesses stand out and get found online using SEO and search marketing strategies. Founder of Gi...
2021-05-1144 min
Serve Scale Soar®89: March Income Report: Behind the Scenes of a Six-Figure Launch, Following Intuition, and an Exciting Life AnnouncementAre you ready to go behind the scenes? In this income report, I am going over my six-figure month, some exciting personal things that are happening, hiring employees, my Conversions for Clients launch, my LLC, and more. This is a jam-packed episode that will empower you, inspire you, and give you action items that you can apply to your personal life and your business. As always, my goal is to show you a behind-the-scenes look at what it takes to grow a seven-figure business. Jus...
2021-05-0437 min
Serve Scale Soar®88: Pivoting Your Business to Find Flexibility, Success and Happiness with Caleigh BellDo you provide a service that you don’t totally love? Caleigh Bell is joining me today to talk about how she pivoted from a successful Facebook Ads business to running a boutique podcast agency. We are chatting all about what it looked like to pivot in her business, how she did it, what her mindset was around it and what she learned along the way! Caleigh loves helping 6 and 7 figure female coaches and course creators increase their impact and audience through podcasting. Her business, All Things Podca...
2021-04-2717 min
Serve Scale Soar®87: 5 Ways to Spring Clean Your Business For Maximum ImpactAre you ready to do some spring cleaning? I am not talking about spring cleaning your home. I am actually going over five different ways that you can do this with your business in this episode! I think it is SO important to pause to compare where you are this year versus last year, and now is a great time to do that. From automating systems to updating pricing and more, I am giving you some steps and tools that you can use to spring clean your bus...
2021-04-2017 min
Serve Scale Soar®86: How to Provide Social Selling as a High-End Service with Lattice HudsonWhat the heck is social selling? Can you use it as a service? Is it even right for service providers? I am joined by Lattice Hudson, and we are jumping into the world of social selling to answer all of these questions. Lattice is a business coach, leadership mentor and social sales expert. She is on a mission to help women make more money and increase their impact all while living a life that they love. “A woman with wealth is a woman with power”. Lattice specializes in helping...
2021-04-1328 min
Serve Scale Soar®85: February Income Report: Transparent Stories About Contracts, Customer Service, Self-Care and Self-SabotageI am SO excited to share February’s income report with you! February was lower than other months, but I am okay with that because it is all about the journey and lessons learned. In this income report, I am giving an update on the dispute I worked through beginning in January, how I managed self-care and self-sabotage, the feelings I had about Conversions for Clients and of course, all of the numbers! I really hope that you take the time to think about some of the lesso...
2021-04-0632 min
Serve Scale Soar®84: 4 Must Haves for Your Services Page and What You Need to Remove TodayWhat does your service page have on it? Is it working for you? Here’s what I know: If it’s working for you, don’t recreate it, but if your service page isn’t doing what you hoped it would, it’s time to change it! In this episode, I am covering the elements that you should have on your service page and the one element you shouldn’t have! I explain each element and tell you how you should implement them to best serve you, your clients an...
2021-03-3018 min
Serve Scale Soar®83: How Jenn Martin Niched Down and Found Her Calling as a Successful Facebook Ads ManagerHow often do you choose to drive your business with what serves you in your personal life? I am joined by Jenn Martin, and we are talking all about being able to make a bigger impact at home and in business when we lean into our individual values. Jenn is a wife, mom of 3 boys and the CEO at Delightful in the Details. She helps Christian entrepreneurs launch their online programs with Facebook Ad Management + Launch Strategy services. This episode is such a good reminder of the impo...
2021-03-2335 min
Serve Scale Soar®82: How to Use The Clients You Have to Elevate Your ServicesAre you ready to make more money, more impact and elevate your services? In today’s episode, I'm going to show you how to use the clients that you already have to elevate your services, still get paid and get amazing testimonials even when you don’t have any experience. From how to offer your new services to why you shouldn’t be afraid of putting yourself out there, this episode will give you the next steps that you need to take your business to the next level! If you...
2021-03-1614 min
Serve Scale Soar®81: How to Use Live Video to Grow Your Service Based Business with Tiffany Lee Bymaster AKA Coach GlitterDo you show up on live video? I hope that you do! I am joined by Tiffany Lee Bymaster AKA Coach Glitter, and we are talking all about the power of live video as well as how you can use it in your service based business to land clients. Tiffany Lee Bymaster aka Coach Glitter has worked in the production world as a makeup artist, wardrobe stylist and set designer for nearly two decades in Film, TV, Commercial and Fashion as well as behind the scenes with Top Online Marketers, Authors an...
2021-03-0947 min
Serve Scale Soar®80: January Income Report: Breaking Down 7 Income Streams, A Business Lesson and Plans for 2021It’s time for the first income report of 2021! I can’t wait for you to hear all about what happened in January. In this income report, I am digging into the details of the virtual conference, giving a quick lesson on integrity, reviewing my plan for this year's launch schedule and much more. I hope you learn a few things from this episode. I always like to review what I would have done differently and what worked with the hope that it helps you move forward in your business too! ...
2021-03-0231 min
Serve Scale Soar®79: Do Service Providers Need an Email List?What the heck do you do with an email list as a service provider? Do you even need one? In today’s episode, I am answering these questions and giving a not-so-popular opinion. From the mistakes I made when I started my own email list to how to determine an opt-in based on the future of your business, this episode will give you some perspective on what to do for your email marketing efforts - if anything! Tune in if you are unsure if you need an email...
2021-02-2316 min
Serve Scale Soar®78: Transform Your Money Mindset with Amber DuggerDo you want to have a better money mindset? Today’s episode is actually a replay of the number one training that we did for Biggie Size Your Biz Virtual Conference. Amber Dugger totally blew our minds about money mindset, and I knew that I had to share this on the podcast. Amber Dugger is the founder of Profit For Keeps, a system developed for online entrepreneurs to end the stress and anxiety around numbers. It is a holistic system combining personal finance and business cash flow strategies using Profit First and Y...
2021-02-1656 min
Serve Scale Soar®77: Ethical Marketing > Bro Marketing with Michelle MazurDo you spend time making sure that your marketing meets your values and beliefs? In today's episode, I am speaking with Michelle Mazur. She is the founder of Communication Rebel where she helps service-based business owners, coaches and consultants nail down their messaging and ethical marketing strategy. We are talking about bro marketing today and what that really means for business owners in 2021. We’re getting into what bro marketing is, why ethics play an important part in your strategy, how to refine your messaging and so much...
2021-02-0946 min
Serve Scale Soar®76: December Income Report: Wrapping up a Million Dollar Year, Launching, and a Week of RestDecember was full of reflection, relaxation and celebration! We are covering a lot in this income report! From how our Beta to Biggie launch went, to how I celebrated my million dollar year. I will be talking about what my big goals are going forward and more, so get ready for a jam-packed episode. I hope this episode will inspire you to step into the new year with big goals for your business and your life. 2020 was not an easy year for many people, but I hope you find that you were...
2021-02-0235 min
Serve Scale Soar®75: How to 3x Your Results By Building Relationships in a Super Niche Market with Dina PruittAre you using relationships to grow your business? In today's episode, I am speaking with Dina Pruitt. She is one of our members inside of Serve Scale Soar and she's an eCom Facebook ads manager. What we’re talking about today is so relevant to what's going on in 2021-- From how the online atmosphere is changing to the relationships that you can build. We’re getting into finding a niche, putting yourself out there, overcoming mindset blocks, building relationships, and so much more. Dina shar...
2021-01-2627 min
Serve Scale Soar®74: 10 Lessons I Learned Scaling to $1 MillionDo you want to scale your business in 2021? Today I’m teaching you the 10 things I learned scaling to $1 million in 2020. This is going to be a super fun episode with lots of reflection happening for both you and me. Now, here's the deal. If you’re thinking, “Brandi, I’m not even to six figures yet, a million is not on my radar, this episode isn’t for me,” don’t tune out! You will be able to take a lot of the lessons in today’s episode and apply the...
2021-01-1932 min
Serve Scale Soar®73: How to Use Your Brand Personality to Get Clients Faster with Kira HugDo you know what your brand personality is? Today we are joined by Kira Hug, a personality-driven conversion copywriter, co-founder of The Copywriter Club and co-host of The Copywriter Club Podcast. She helps small business owners craft their personal brand by following her signature Brand Living Room Framework™. In today’s episode, Kira and I are talking all about adding brand personality to your business: how to add it, where to add it and why it is important. I was a little skeptical at the beginning, but I love h...
2021-01-1238 min
Serve Scale Soar®72: November Income Report and My Exciting Announcement!November has been a big month and a low key month at the same time. Join me for the November income report to find out what I’m talking about. We have a lot to cover today, from personal discoveries, to business changes, to breaking down the numbers. I want this episode to be a reminder that if you’ve had a good year, that’s okay! You don’t have to feel bad about it. And if you’ve not had such a great year, guess what? That’s okay too! Give yourse...
2021-01-0532 min
Serve Scale Soar®71: Best of Replay: Steal My 3 Phase Onboarding Process to Wow Your Clients and Get a Flood of ReferralsThis episode is a replay of our #1 most downloaded episode of 2020! I’m so excited that this is the episode you all chose because it is action-packed! Tune in if you missed it the first time, or if you have already listened, listen again! Do you want to book more discovery calls, land more clients, and have referrals? Does your current onboarding process 'wow' your clients? Are you ready to let technology and systems work for you while you sleep? In this episode, I will chat about how important your onboarding proce...
2020-12-2918 min
Serve Scale Soar®70: 5 R’s For Planning Your 2021Are you thinking about your new year’s resolutions for 2021? Join me in this episode to find out why I’m actually not a big fan of the word “resolution” and what I do instead. Today we’re talking all about planning your 2021. I like to keep it simple, so we’re not talking about content calendars or social media posts, but I am sharing the 5 Rs that I use when planning any year. We’re getting into strategic thinking, things you don’t want to give up on co...
2020-12-2226 min
Serve Scale Soar®69: How Carolyn Heefner Left Her 9-5 and Used Her Existing Network to Scale to $10k+ MonthsAre you working towards leaving your 9 to 5 to run your business full-time? Today's guest, Carolyn Heefner, might just have some words of wisdom for you. Carolyn is a Facebook ad strategist who worked offline in the marketing space before deciding to freelance in the online world. We're going to talk about cold calling, being a mom, having mom guilt, and leaving her 9 to 5 to pursue this career full-time so she didn't have to leave her little one anymore. I know that so many of you c...
2020-12-1525 min
Serve Scale Soar®68: How to Raise a Family, Grow a Business, and Find the Joy in Life with Stacy TuschlDoes 2020 have you wondering how on earth to balance it all? Kids home from school, working from home, trying to grow a business. It can be a lot. We’re going to get into all that and more with today’s special guest, Stacy Tuschl. Stacy has made a name for herself as an expert in growing small businesses. Stacy started her own business at the age of 18 in her parents' backyard and turned that company into a multi-million dollar business she still runs today. In addition to being...
2020-12-0826 min
Serve Scale Soar®67: October Income Report: $197K+ Month, Launching, Moving, and BreakthroughsIf you lost one stream of revenue, would you have another one to fall back on? We’re going to talk about diversifying your income and so much more in this month’s income report. We’re getting into what it was like to launch and move in the same month. Plus, I'm excited to go behind the scenes of $197,000 month. October was a big month in a lot of ways! Do you have multiple income streams in your business? If not, I have a free, private training comin...
2020-12-0129 min
Serve Scale Soar®66: Thinking about Creating Your 2021 Plan? Listen to This Episode First!What goals do you want to achieve in 2021? What is your plan to get there? The year is almost over and it’s a perfect time to sit down and write out your master plan for 2021. But, before you get started, there are some important questions you should be asking yourself. Before you sit down to make your 2021 plan, I want to go over the three pillars you need to consider, and the questions that go into each of them. We’re talking about the three pillars to consi...
2020-11-2421 min
Serve Scale Soar®65: How Priscilla Green Quadrupled Her Yearly Income and Defined Success on Her Own TermsHow do you define success? Are you holding yourself to your own definition, or are you trying to conform to someone else's? Today I’m joined by one of the members within the Serve Scale Soar membership, Priscilla Greene, who is sharing her journey to finding her own definition of success. Priscilla Greene is a wife, a mom of three, and owner of Freedom to Focus Business Support. She provides executive assistance services to six and seven-figure women business owners. We’re talking all about confidence and how it pl...
2020-11-1726 min
Serve Scale Soar®64: Creating a High-Ticket Offer You Can Sell To Anyone with Confidence with Laura WrightDo you want to create a high-ticket program? A high-ticket service that you can sell to anyone with confidence? Well, today my guest, Laura Wright is with us to talk all about selling your high-ticket program, even if you don’t have one yet! Laura supports high-achieving, ambitious women to move out of six figures and into seven figures through high-ticket sales. In this episode, Laura is spilling all the deets on what a high-ticket service is and everything you need to know to start offering one. High-tic...
2020-11-1044 min
Serve Scale Soar®63: September Income Report: Entering the Final Quarter of Our Million-Dollar YearIf you need a reminder that your voice matters and you’re on the right track, then I want you to listen up in this episode. It is the end of another quarter, and I am ready to update you all on where we are on tracking our million-dollar year. Although, September was about way more than just tracking a million. I had to pay a ton of money to the federal government, I learned a lot, I grew a lot as a person, we launched Serve Scale Soar, and I had t...
2020-11-0330 min
Serve Scale Soar®62: How Hollie Lowes Went From Broke Backpacker to a High-Income World TravelerHave you always dreamed of traveling the world to beautiful destinations while simultaneously making five-figure months?Join me today as I ask Hollie Lowes all about how she has been able to make this dream a reality. She is a Canadian entrepreneur, now based out of Europe, and is quite the traveler! Hollie is able to travel the world while making 6 figures per year by serving online experts as a Facebook and Instagram Strategist.Hollie started as a virtual assistant and for years did odd-job random work, but she was really able to catapult her...
2020-10-2725 min
Serve Scale Soar®61: How Jocelyn Panton Successfully Pivoted Her Business During a PandemicAre you thinking about pivoting your business but are maybe scared to make a change? Well, fear not! Jocelyn Panton is here to share her experience with pivoting her business during the pandemic. Jocelyn is an actress who started side hustling to support herself in between gigs. She started by offering pitching services to speakers and now offers services as a Facebook and Instagram ads strategist! And in case that wasn’t enough, she started her Facebook and Instagram ads business in the midst of COVID-19! ...
2020-10-2023 min
Serve Scale Soar®60: 11 Facebook Ad Managers Share Tips for Starting and Growing Your BusinessToday we are joined by eleven Facebook ad managers who are sharing their tips and strategies for starting and growing their ad management businesses. We’re going to hear from people in all different stages of business, so whether you’re thinking about becoming an ad manager or you already have your own online business, these tips are gold. If you have been needing a push to get started as a Facebook Ad Manager, this episode might be the push you’ve been needing. If this episode speaks to yo...
2020-10-1315 min
Serve Scale Soar®59: August Income Report: Turning 30, Paying Off $100,000 in Debt, and Big Plans for the FutureThere were a lot of big changes in August. I had a “big” birthday… my 30th! I have to admit that I was having a hard time with it so Austin and I planned a totally last-minute trip to the Keys to unplug. We had such a fun time as a family and it made me realize how important rest and recharging is! In August I also attended Stu McClaren’s online Tribe Live event which is always an amazing experience. And guess what…. Not only was I able to donate to Stu’s foundation, Village Impact, but...
2020-10-0626 min
Serve Scale Soar®58: Transitioning to a Premium Service: Why, How, and WhenHave you ever thought that maybe it's time for you to transition to a premium service so you can start getting paid more? Are you wondering how to know if you’re even ready to do that? That's exactly what we’re going to chat about today. If you know me, you’ll know that I’m passionate about everyone offering a premium service at some point in their business and in this episode we’re going to talk about exactly when you might be ready. There are three different ways to know if it...
2020-09-2916 min
Serve Scale Soar®57: Income Plateaus: When to Embrace Them and When to Break Through with Tasha BoothHave you always thought of income plateaus being a bad thing? Well, let’s talk about why that doesn’t have to be the case. In today's episode, I am talking to Tasha Booth, and we are talking all about income plateaus. Tasha is an agency owner, coach, and podcaster. She is the Founder and CEO of the Launch Guild which provides course launch support and digital marketing implementation to established coaches and course creators. In this episode, we are covering the difference between a good and bad income plateau, how you can use plate...
2020-09-2231 min
Serve Scale Soar®56: Five Things I’ve Learned In My First Year of PodcastingHave you ever wondered why I make this podcast? Or thought about starting your own? This month marks one year of the Serve Scale Soar podcast! That means that you've gotten one episode every week for the last year- I didn't skip a beat. I'm super excited to be celebrating with this episode and I'm sharing the five things I’ve learned over the last year of podcasting. I want to talk about all the things I love, why I’ve made certain decisions, and why I think you should start a podcas...
2020-09-1517 min
Serve Scale Soar®55: 16 Service Provider Tips for Scaling Your BusinessHow would you like to hear sixteen service provider tips for scaling your business from actual service providers who are all at different levels in their business and in their lives? In this week's episode, we are going to hear from social media managers, podcast managers, tech consultants, OBM's, Facebook ad managers, actresses, moms, professional RV-ers, chicken owners and so many more. I’m so excited that these amazing women have taken the time to share their service provider tips with us. There are some real gems in today’s episode! From h...
2020-09-0818 min
Serve Scale Soar®54: July Income Report: Overcoming My Lowest Month On My Journey Towards a Million Dollar YearHave you ever felt bummed out about an off month in your business? Guess what? We all have them! Let’s talk about why lower-income months are nothing to stress about and what they might be gearing you up for. This week we’re here for another income report, and in this one, I'm going behind the scenes of what it looks like when I have an off month, what four major things happened in the month of July, and why I didn't freak out when I saw my revenue-generated number for the...
2020-09-0129 min
Serve Scale Soar®53: Less is More: Deciding What ONE Service to OfferAre you trying to offer more services than you can keep track of? Are you thinking that the more services you offer, the more clients you’ll attract? This is a simple mistake that I see so many new business owners making. Think about it. If you’re offering everything under the sun, what will people know you for? What will they refer you for? Probably nothing! They have to know what it is you do, and so do you. Trust me, when it comes to your business, less is more. The quic...
2020-08-2516 min
Serve Scale Soar®52: Ditching the False Sense of Flexibility: Why Tia McCarthy Left a Career as a Top 2% Network Marketer to Start Her Service Based BusinessDo you dream of truly having time for everything you love, not just a false sense of flexibility? Are you tired of putting work before family? Tia McCarthy has some fantastic insights for us on this episode as she is sharing her journey from teacher, to direct sales network marketing, to starting her own business and finally having the freedom she longed for. She is living a life she loves, with the time and flexibility to prioritize family over work. Tia is a former network marketing leader who was burnt out and...
2020-08-1828 min
Serve Scale Soar®51: Scale Your Business to Six Figures Without Retainers Using VIP Days with Jordan GillAre you ready to increase your revenue without adding more retainer clients? If that sounds like the dream but also completely impossible, then this episode is for you. Today’s special guest, Jordan Gill, is talking all about how to incorporate VIP days (or intensives) into your service based business so you can make more revenue without taking on more retainer clients. I'm so excited for you to meet Jordan and to learn what VIP days are and how they can be added into your business. Jordan is a texan, a dog mo...
2020-08-1141 min
Serve Scale Soar®50: June Income Report: Lessons Learned and Keeping the BLM Discussion AliveI’m back with another income report, and I have so many important things that I want to get into this month. I hope you’ll join me today as we reflect on the lessons learned over the last couple of months and talk about why the Black Lives Matter movement is so important. I really wanted to take the time to give Black Lives Matter its own moment on the podcast without overshadowing it with other topics. I am also sharing what we are doing at Brandi and Company to right our wrongs and make o...
2020-08-0424 min
Serve Scale Soar®49: How To Manage Working Full Time While Running Your Business with Carrie FlynnHave you ever daydreamed about leaving your 9 to 5 to work online full-time? Doing both can be rewarding but also exhausting. Join me today as I ask Carrie Flynn how she balances being a mom, working full-time, and running an online business. Carrie is a mom of two, a full-time teacher, and she's having $6,000 months in her online business. She owns a company called Virtual Simplicity which offers Online Business Management and done for you system setups in Dubsado and Kajabi. Carrie reveals how she got into the online...
2020-07-2832 min
Serve Scale Soar®48: Burnout Is Like A Sinking ShipIs your boat sinking? Do you feel the burnout creeping up and threatening to take over? I wanna tell you a little secret. EVERYONE feels that way sometimes, entrepreneur or not. Burnout will happen, you’re only human, but how you prepare for it and deal with it is where the magic happens. In this episode, we’re talking about why burnout is like a sinking ship, and what we can learn from that analogy. I want you to be ready when the burnout comes, and prepared to overcome it, not give in...
2020-07-2109 min
Serve Scale Soar®47: How to Build A Six-Figure Business Using Upwork with Laura BriggsHave you been scared away from using Upwork by rumors of low pay, high fees, and difficult clients? Me too! I’m so excited to hear what Laura Briggs has to teach us about how she created a six-figure business using Upwork. If you’ve shied away from Upwork, or tried it and had a bad experience, I encourage you to listen to this whole episode, because Laura has some amazing advice and insider knowledge about how to make Upwork really work for you. Laura has her own writing business, she helps oth...
2020-07-1435 min
Serve Scale Soar®46: May Income Report: Behind the Scenes of My $251,000 MonthAre you curious what a $251,000 month looks like? I’m breaking it down for you like no one else does. I’m so excited about the results of this month, and the lessons that I’ve learned from it. I’m going to tell you all about the amazing experience of going behind the scenes of an $8,000,000 launch, and what being a part of a live launch has taught me. We’re breaking down finances, talking about being a better mom, and figuring out how to obtain the one thing you really want...
2020-07-0726 min
Serve Scale Soar®44: Using Local Workshops to Get More Clients with Shannon McKinstrieHave you ever wondered how you could get involved with your local community? Are you looking for ways to grow your support system as you grow your business? Workshops could be the perfect solution for you. Shannon McKinstrie is a wife and mom who works with online women entrepreneurs to help them step up their social media game. What I love about her is that she also works locally with her community in D.C. to help small business owners grow a community around their brand and get results from organic, proven social media strategies. ...
2020-06-2331 min
Serve Scale Soar®43: Using 3 and 6 Month Contracts to Retain More Clients and Increase Your RevenueHave you ever wanted to know how to keep clients around longer? How to make sure that you have consistent income and you're not always chasing around after new clients? In this episode, I am breaking down the 3 reasons to implement 3- and 6-month contracts in your business. I’m also giving you my ninja trick for getting clients to commit to those contracts, even when they're just meeting you! These are the things that people aren't talking about, but that you absolutely need to know. And guess what? I happen to LOVE talking about 3- a...
2020-06-1618 min