Shows
Revenue RehabDownload Numbers Don't Matter #ChangeMyMindThis week on Revenue Rehab, Brandi Starr is joined by Jonas Woost, media entrepreneur and co-founder of Bumper. He believes that "more downloads do NOT equal more business value" and is ready to prove it. In this episode, Jonas challenges the industry's obsession with podcast download numbers, making the case that B2B revenue leaders should focus on true listener engagement and quality of audience over vanity metrics. From dismantling outdated measurement practices to revealing actionable strategies for aligning your podcast with business outcomes, Jonas urges CMOs and CROs to rethink how they evaluate and leverage audio content before...
2025-07-1635 min
Revenue RehabAI Isn't Fixing Workplace Burnout, It's Actually Making It Worse For Women Leaders.This week on Revenue Rehab, Brandi Starr is joined by Dr. Julie Donley, a leadership expert and workplace stress researcher with nearly 30 years of experience, who believes AI isn't easing the burden for leaders—it's fueling burnout and quietly setting revenue teams up to fail. In this episode, Dr. Donley challenges the widespread assumption that AI will reduce stress and drive productivity, arguing that it's actually amplifying demands and leaving leaders grappling with even greater emotional labor. Drawing on research and real-world insights, she reveals why ignoring the human impact of AI could undermine both team well-being and revenue gr...
2025-07-0933 min
Revenue RehabExcluding People Isn't a Creative Choice. It's a Strategic Mistake.This week on Revenue Rehab, Brandi Starr is joined by Maxwell Ivey, internationally known as the Blind Blogger and an expert in accessibility education, who believes "Accessibility isn't charity—it's untapped market access," and he's ready to prove it. In this episode, Maxwell dismantles the common industry belief that accessibility is a mere "nice-to-have," arguing that overlooking people with disabilities is a costly, strategic mistake that hands revenue directly to competitors. Drawing on data, buyer journey insights, and firsthand stories, he exposes how accessible marketing drives greater loyalty, expands market reach, and can directly boost revenue for B2B le...
2025-06-2535 min
Voices from The BenchBrandi Nowak & Marybeth Starr Are Bringing a Festival to LabsCheck out the article in the latest issue of JDT about Barb and Elvis' visit to IDS: https://nam02.safelinks.protection.outlook.com/?url=https%3A%2F%2Fnadl.memberclicks.net%2Fassets%2Fjdt%2FJDTJJ25%2FFeature%2520JDT_7_25.pdf&data=05%7C02%7CElvis%40derbydental.com%7Cc33fea7508384105f07a08ddad0e04e9%7C6fa28314e906466889bfaddab1c310c2%7C0%7C0%7C638856998445771892%7CUnknown%7CTWFpbGZsb3d8eyJFbXB0eU1hcGkiOnRydWUsIlYiOiIwLjAuMDAwMCIsIlAiOiJXaW4zMiIsIkFOIjoiTWFpbCIsIldUIjoyfQ%3D%3D%7C0%7C%7C%7C&sdata=a64QAz1D6fk6BQEJASihLI%2FzjALozgRhkauA4gpLzpE%3D&reserved=0
We all know and love Nowak Dental Supplies for not only their products and services, but for...
2025-06-231h 04
Revenue RehabRevenue Starts with Brand. Brand is Marketing + HR.This week on Revenue Rehab, Brandi Starr is joined by Sherry Grote, creator of the Harmony Hero framework and a B2B marketing leader with 25+ years transforming brands and driving revenue. Sherry believes marketing and HR hold untapped power as revenue accelerators—but only if their voices are amplified beyond traditional roles and given real influence in the boardroom. Challenging the status quo that sidelines these functions, Sherry argues that true revenue growth hinges on aligning people, brand, and culture—not just products and pipelines. If you're ready to rethink where brand power really drives the bottom line, tune in—a...
2025-06-1829 min
Revenue RehabAI Search Isn't 'Coming' — It's Already Rewriting the Way Buyers Find YouThis week on Revenue Rehab, Brandi Starr is joined by Michael Buckbee, founder of Knowatoa and AI-driven search marketing expert, who believes most marketers are missing out on revenue by ignoring how their brands appear in AI search tools—and he's ready to prove it. In this episode, Buckbee challenges the industry's Google-first mindset and argues that AI platforms like ChatGPT and Gemini are now the key gateways to buyers, demanding a radical rethink of content and SEO strategy. From shifting content budgets to exposing overlooked technical pitfalls, Buckbee makes the case that revenue leaders must adapt now to avo...
2025-06-1124 min
Revenue RehabWhen Your Buyers Are Ready to Engage You're Dropping the BallThis week on Revenue Rehab, Brandi Starr is joined by Maddie Bell, CEO and Co-founder of Scheduler AI, who believes "the real risk isn't in the dark funnel—it's failing to deliver when the buyer finally raises their hand." In this episode, Maddie challenges the industry's obsession with "speed to lead," urging revenue leaders to prioritize "speed to first conversation" with AI-driven, buyer-centric engagement. She warns that outdated playbooks and one-way automation are leaving revenue on the table, while today's buyers self-educate and expect immediate, meaningful interaction. Will Maddie's call for rethinking the moment of engagement change your strategy—or c...
2025-05-2843 min
Revenue RehabThe Real AI Readiness Test: Is Your Data Clean Enough to Matter?This week on Revenue Rehab, Brandi Starr is joined by John Williams, a fractional CRO, and Jonathan Moss, founder of AI Business Network, who believe that "AI is useless if your customer data is a chaotic mess"—and they're here to prove it. In this episode, they challenge the widespread assumption that companies are AI-ready just because their data is accessible, arguing that fragmented, siloed data creates "context debt" and erodes trust, retention, and revenue. From eye-opening client stories to tactical fixes, John and Jonathan reveal why senior revenue leaders must prioritize data clarity before chasing AI transformation—or risk...
2025-05-2145 min
Revenue RehabTreating Marketing Ops Like a Cleanup Crew is Killing Your GTMThis week on Revenue Rehab, Brandi Starr is joined by Leah Russo, a veteran marketing and rev ops executive and founder of Novara, who believes "treating ops like a cleanup crew is killing your go-to-market"—and she's ready to prove it. In this episode, Leah challenges the widespread practice of sidelining marketing and revenue operations, arguing that only by giving ops an equal seat at the table can companies unlock faster, more scalable, and burnout-free growth. By exposing the cost of reactive ops and sharing playbook-shifting strategies, Leah makes the case for why it's time revenue leaders stop seeing op...
2025-05-1432 min
Revenue RehabTurning Booth Buzz into Closed Deals: A Case Study in Pop-Up Podcasting This week on Revenue Rehab, Brandi Starr is joined by Rita Richa, a B2B podcast strategist and executive producer with a track record of turning conversations into revenue. Together, they break down how Lenovo overcame lackluster event ROI by transforming traditional conference sponsorships into a pipeline-driving "pop up podcast" experience—turning fleeting booth traffic into meaningful, mid-funnel conversations and a year's worth of content in days. They discuss the end-to-end playbook for integrating real-time podcast activations, coordinated sales efforts, and data-driven storytelling to accelerate deals and maximize event impact. If you're looking to turn event spend into measurable pip...
2025-05-0735 min
Revenue RehabStop Sending SDRs to Do a Marketer's Job: The Case for MDRsIn this Starr-Led solo episode of Revenue Rehab, Brandi Starr brings a But How perspective to the widespread practice of handing qualified leads from marketing to SDRs and BDRs. Challenging the assumption that sales pressure is the next logical step, Brandi argues that most buyers are actually looking for guidance—not a hard sell—during the critical middle of the funnel. She introduces the vital, often-overlooked role of Marketing Development Reps (MDRs) and offers a blueprint for structuring this function to accelerate revenue. CMOs and CROs will find a compelling case for rethinking funnel strategy to close the costly gap...
2025-04-3023 min
Revenue RehabMisalignment Isn't the Problem. Broken Communication Is.This week on Revenue Rehab, Brandi Starr is joined by Brittany Hansen, a seasoned SaaS executive and marketing leader who believes that most revenue issues aren't caused by structure or strategy, but by broken internal communication—and she's ready to prove it. In this episode, Brittany challenges the common industry belief that misalignments can be solved with org charts, OKRs, or new tools, arguing instead that clarity, consistency, and honest feedback loops are what truly drive alignment and results. She unpacks why CMOs and CROs must address communication breakdowns at every level to build trust, avoid costly silos, and de...
2025-04-2332 min
Revenue RehabThe World Doesn't Need Your Company. It Needs Movements That Matter. This week on Revenue Rehab, Brandi Starr is joined by Karthi Ratnam, a category design expert who believes that creating movements, not just products, is the key to market success—and she's ready to prove it. In this episode, they challenge the notion that category creation is prohibitively expensive and slow, arguing instead that a bold vision and leadership can redefine industries and drive exponential growth. From debunking myths to offering strategic insights, Karthi lays out her case for why revenue leaders need to rethink their approach to category design before it's too late. Do they have it right, or w...
2025-04-1642 min
Revenue RehabChasing New Logos Is Stunting Your BusinessThis week on Revenue Rehab, Brandi Starr is joined by Steve Nolan, a high-energy executive with a knack for scaling businesses and driving strategic revenue growth, who believes focusing solely on new client acquisition is a costly mistake—and he's ready to prove it. In this episode, they challenge the obsession with acquiring new logos, arguing that prioritizing customer success and retention strategies is the true pathway to sustainable growth. From debunking myths to sharing actionable insights, Steve Nolan makes the case for why revenue leaders need to realign their focus towards leveraging existing customer relationships before it's too la...
2025-04-0943 min
Revenue RehabMQLs Aren't Dead—But Your Definition Might BeIn this Starr-Led solo episode of Revenue Rehab, Brandi Starr takes a But Also approach to the frequently heard declaration that MQLs (Marketing Qualified Leads) are dead. While acknowledging common frustrations around the inefficacy of current MQL definitions, she contends that the real problem lies in the lack of clarity and alignment between sales and marketing on what constitutes an MQL. Brandi outlines a collaborative approach to redefining MQLs that can harmonize sales and marketing teams and enhance pipeline quality. This episode is essential for CMOs and CROs who seek to improve lead processing and bolster revenue outcomes by...
2025-03-2626 min
Women in B2B Marketing103: Forget Best Practices. Test Your Way to What Actually Works. - with Brandi Starr, COO at TegritaLike WIB2BM? Show us some love with a rating or review today!
2025-03-2647 min
Revenue RehabFrom Messy Data to Measurable Impact: A Case Study in Lead ManagementThis week, our host Brandi Starr is joined by Mehak Chowdhary, a dynamic leader in marketing, growth, and brand strategy. With 15 years of experience under her belt, Mehak has successfully scaled businesses across diverse sectors like sports, climate tech, SaaS, and E-commerce, working internationally from Europe to Asia. In this episode of Revenue Rehab, Brandi and Mehak dive deep into the transformative journey of turning a chaotic lead process into a high-converting, automated pipeline. They explore the intricacies of Mehak's "route to qualified lead" framework, which originated from a landscape of mismanaged lead flow and evolved into a...
2025-03-1938 min
Revenue RehabAI Is Making Marketing Specialists Obsolete This week our host Brandi Starr is joined by Jorge Alvarez, seasoned B2B SaaS marketing leader and co-founder of Evolve IQ. Meet Jorge Alvarez, a powerhouse in the marketing realm with over two decades of experience in driving growth at fintech and data organizations. With four successful stints as a CMO and a history of managing a $500 million investment portfolio at American Express, Jorge has mastered the art of data-driven marketing strategies, ABM, and funnel optimization. Currently, he integrates the latest generative AI tactics to revolutionize team efficiency and deliver high-impact results at Evolve IQ. ...
2025-03-1238 min
Revenue RehabDEI Cuts are Revenue CutsThis week on Revenue Rehab, our host Brandi Starr is joined by two powerhouse guests, Sharon Nyangweso and Anna Radulovski. Meet Sharon Nyangweso, the innovative founder and CEO of Quake Lab. Sharon champions a radical problem-solving approach with an equity lens that is measurable, strategic, and grounded in design thinking. Her work revolves around dismantling invisible systems to promote inclusivity and equity in businesses. Anna Radulovski is the visionary founder of Women Tech Network, boasting a membership of 150,000 across 179 countries, along with leading initiatives such as Coding Girls and Executive Women in Tech. Anna is passionate about...
2025-03-0549 min
Revenue RehabFrom Doubt to Confidence: Mastering the C-Suite JourneyThis week on Revenue Rehab, host Brandi Starr takes the mic for an insightful solo episode in celebration of episode 149. Join Brandi as she reflects on the journey of Revenue Rehab and the evolution it sets to embark upon with its upcoming format relaunch. Brandi opens up about the podcast's inception, conceived during the pandemic as a dynamic alternative to traditional book launch events for "CMO to CRO: The Revenue Takeover by the Next Generation Executive," and evolved into a vital platform where marketing leaders find their voice and share collective challenges. In this intimate episode, Brandi...
2025-02-2823 min
Revenue RehabThe Future of Operations: Harnessing AI for Predictive InsightsThis week our host Brandi Starr is joined by Tracey Fudge, the visionary behind AI by Thrive. Meet Tracey Fudge, a dynamic leader revolutionizing the intersection of marketing and artificial intelligence. With a career dedicated to untangling the complexities of marketing operations, data analytics, and AI, Tracey bridges gaps that stagnate revenue growth, making her consultancy a catalyst for marketing success. In this episode of Revenue Rehab, Brandi and Tracey dive into the transformative potential of AI in marketing operations. As the world grapples with the rapid evolution of AI, they explore actionable insights to di...
2025-02-2727 min
Scale Your Sales Podcast#277 Brandi Starr - Boost Revenue Growth by Mastering the Middle of the FunnelIn this weeks' Scale Your Sales Podcast episode, my guest is Brandi Starr. Brandi Starr is a marketing powerhouse with over 20 years of experience shaking up B2B and B2B2C companies. As COO at Tegrita, a consultancy that unlocks the power of email, she's all about transforming processes, enhancing go-to-market strategies, and ensuring smooth customer experiences. Named one of the Top 50 Women in MarTech, Brandi blends strategic vision with operational savvy. She's also the coauthor of "CMO to CRO" and the host of the Revenue Rehab podcast, known for turning ideas into action...
2025-01-2839 minScale Your Sales Podcast#277 Brandi Starr - Boost Revenue Growth by Mastering the Middle of the FunnelIn this weeks' Scale Your Sales Podcast episode, my guest is Brandi Starr. Brandi Starr is a marketing powerhouse with over 20 years of experience shaking up B2B and B2B2C companies. As COO at Tegrita, a consultancy that unlocks the power of email, she's all about transforming processes, enhancing go-to-market strategies, and ensuring smooth customer experiences. Named one of the Top 50 Women in MarTech, Brandi blends strategic vision with operational savvy. She's also the coauthor of "CMO to CRO" and the host of the Revenue Rehab podcast, known for turning ideas into action...
2025-01-2839 min
Revenue RehabThe Digital Dilemma: Adapting to Multi-Generational AudiencesThis week, our host Brandi Starr is joined by Emanuel Rose, CEO of Strategic E Marketing. Meet Emanuel Rose, an industry thought leader with over 15 years of experience running a full-service digital marketing agency. Emanuel's expertise spans lead generation, branding, advertising, and the integration of AI into marketing strategies. He's also the author of "Authenticity Marketing to Generation Z," a guide to resonating with this digital-first generation. In this episode of Revenue Rehab, Brandi and Emanuel tackle the pressing issue of turnover in large companies and delve into effective strategies to manage these transitions. They ex...
2025-01-0832 min
Revenue RehabHaircut vs. Tattoo: Mastering Decision-Making Strategies This week on Revenue Rehab, our host Brandi Starr is joined by Jurriaan Kamer, Co-Founder of Unblock. Meet Jurriaan Kamer, an innovation catalyst in organizational change and dynamic decision-making. With a wealth of experience transforming teams and shaping agile strategies, Jurriaan is a sought-after consultant and thought leader. He co-founded Unblock, a management consultancy dedicated to unlocking organizational potential and fostering thriving workplaces. In this episode of Revenue Rehab, Brandi and Jurriaan dive deep into the art of decision-making, distinguishing between haircut and tattoo decisions, and how leaders can empower their teams to make faster, mor...
2024-12-1832 min
Revenue RehabLeadership at the Helm: CEOs' Role in Unifying Revenue TeamsThis week our host Brandi Starr is joined by Alice Heiman, the Chief Sales Energizer and Host of "Sales Talk for CEOs." Meet Alice Heiman, a dynamic leader transforming the B2B sales landscape. With a stellar career in boosting sales, founding multiple start-ups, and hosting her own insightful podcast, Alice is a powerhouse in the world of sales and growth strategy. From her actionable advice for C-level executives to her innovative takes on structuring go-to-market teams, Alice brings a wealth of knowledge and experience to the table. Whether it's breaking down the barriers between departments or critiquing traditional quota...
2024-12-1139 min
The Elisha ShowThe Evolution of Email Marketing: Engaging Modern Consumers • Brandi StarrBrandi Starr is a powerhouse in marketing and operations, driving transformation across B2B and B2B2C companies.
As the Chief Operating Officer of Tegrita, a leading marketing strategy and technology consultancy.
Brandi has helped guide sustainable growth for Tegrita and its Fortune 500 clients in industries such as technology, manufacturing, financial services, and sports & entertainment.
With a strong focus on digital transformation and enhancing customer experience, Brandi has doubled Tegrita's workforce and significantly increased its revenue streams.
She is known for her abil...
2024-11-2820 min
Revenue RehabMy Journey with Rachel Minion: From Side Hustle to Six FiguresThis week our host Brandi Starr is joined by Rachel Minion, Founder of Rockstar and Moon. Meet Rachel Minion, an unapologetic marketing strategist with a flair for creativity and a resilient spirit. From navigating the collapse of her family's printing business during the 2008 recession to building her own marketing empire, her journey is nothing short of inspirational. Leveraging her experience and existing client base, Rachel has successfully transitioned from a side hustle to a full-time thriving business, with her husband by her side, driving growth through technology and process efficiency. Today, she aims to help 100 bu...
2024-11-1329 min
Revenue RehabHuman-Centric Branding: How Authentic Connections Drive Success This week our host Brandi Starr is joined by Lindsay Tjepkema, Founder of Human Brands Win. Meet Lindsay Tjepkema, a visionary leader reshaping the landscape of human-centric branding and marketing. As the former CEO of Casted, she spearheaded the integration of podcasting and video into effective marketing strategies. Now, through Human Brands Win, she is on a mission to empower brands to prioritize genuine human connections. In this episode of Revenue Rehab, Brandi and Lindsay dive into the transformative power of human-centric marketing. They explore the benefits of shifting away from fear and scarcity mindsets...
2024-11-0636 min
Revenue RehabMastering Conversion Rate Optimization: Closing the Gaps in Your Funnel This week, our host Brandi Starr takes the solo spotlight in the latest installment of Revenue Rehab, diving deep into "Quick Wins & Optimization" for your email nurtures. Join Brandi Starr, the insightful COO of Tegrita, as she navigates the pivotal "middle of the funnel," often referred to as the "messy middle." Leveraging her recent insights from the Winning by Design Revenue Architecture course, Brandi shares invaluable strategies for enhancing conversion rates and aligning your funnel goals with actionable tactics. Discover how small, incremental improvements can lead to significant gains in targeting and personalization, and why...
2024-10-2332 min
Revenue RehabUnlocking Growth: Building a Marketing Ecosystem for Lasting Success This week our host Brandi Starr is joined by Angela Frank, Founder of the Growth Directive. Meet Angela Frank, a powerhouse in the marketing world with a decade-long track record of generating substantial revenue. As a fractional CMO, Angela has carved out a unique niche, creating sustainable marketing strategies that drive significant business growth. She is the brains behind the Growth Directive consultancy and the author of "Your Marketing Ecosystem: How Brands Can Market Less and Sell More." Angela also hosts the Growth Pod podcast, where she delivers actionable branding tips to an eager audience. I...
2024-10-1635 min
Revenue RehabPipeline Mastery: How Owning the Pipeline Number Transforms Marketing LeadershipThis week our host Brandi Starr is joined by MJ Smith, CMO of Colab. Meet MJ Smith, a dynamic leader with a robust background in the industrial and software sectors. From her key roles at Refine Labs and FTSE 100 Halma to leading marketing at Colab, MJ brings a wealth of experience and strategic insights. In this episode of Revenue Rehab, Brandi and MJ dive into the pivotal role of marketing leadership in owning the entire pipeline number, a function traditionally dominated by sales. They explore how marketers can effectively manage and optimize pipeline generation, focusing o...
2024-10-0933 min
Go-to-Market Playmakers13. Automating B2B Tech Marketing with Brandi Starr (Tegrita)The theme of our 13th podcast episode is Automating B2B Tech Marketing.
Joining our host Jeremy Balius to discuss all things content market automation is Brandi Starr from Tegrita.
Summary
Brandi Starr, COO of Tegrita, shares her journey in B2B marketing and the power of marketing automation.
She emphasizes the importance of personalization and the need to move away from one-size-fits-all campaigns.
Brandi discusses the common challenges organizations face with marketing automation, such as resource constraints, funnel problems, and data flow issues. She highlights the need for a...
2024-10-0146 min
Revenue RehabEvolving SDR Roles: The Future of Personalization and AI in SalesThis week our host Brandi Starr is joined by Laura Zwahlen, Co-Founder of Zwalen Bennett Rescue Ranch and Chief Revenue Officer at NextRoll. Dive into the world of high-growth tech and animal rescue with Laura Zwahlen, who boasts over 25 years of driving startups to acquisition or IPO in the tech sector. Laura and her husband traded the hustle and bustle of the Bay Area for the serene pastures of Austin, Texas, where they founded the Zwalen Bennett Rescue Ranch, dedicated to the rescue and rehabilitation of neglected animals. In this episode of Revenue Rehab, Brandi...
2024-09-2538 min
Revenue RehabContent Creation Revolution: 30 Days of Material in Just 90 MinutesThis week our host Brandi Starr is joined by Aaron Witnish, Co-founder of Content Only. Meet Aaron Witnish, a trailblazer in the realm of digital marketing. With over a decade of experience, he's built two successful marketing agencies and amassed a following of over 15,000 across LinkedIn, Facebook, Instagram, and YouTube. Having collaborated with the likes of Grant Cardone and as the host of the Content Marketing podcast, Aaron's insights are invaluable. In this episode of Revenue Rehab, Brandi and Aaron delve into the essentials of efficient content creation. They explore Aaron's revolutionary "30 days in 90 minutes"...
2024-09-1131 min
Revenue RehabFrom Generalist to Specialist: The Ultimate Guide to Vertical FocusThis week our host Brandi Starr is joined by Corey Quinn, Best-Selling Author and Expert in Agency Growth. Meet Corey Quinn, an industry maven with a wealth of experience in guiding agencies beyond founder-led sales. With an extensive tenure in agency management and a best-selling book to his name, Corey has dedicated his career to helping agencies escape the founder's shadow and find sustainable growth through vertical market specialization. In this episode of Revenue Rehab, Brandi and Corey dive deep into the nuances of understanding target audiences and crafting empathetic messaging. They explore the transition...
2024-09-0439 min
More 2 Marketing Podcast - Expert advice on marketing, product and all things businessIntegrating email marketing into your omnichannel strategy with Brandi StarrIntegrating email marketing into your omnichannel strategy with Brandi Starr In this podcast, we discuss the importance and benefits of email marketing in an overall marketing strategy, with a focus on its role in the customer journey and its integration into omni channel strategy. They discuss the need for effective data management and analysis to inform strategies, and the significance of segmentation in database communication. Additionally, Brandi shares insights on successful and unsuccessful marketing campaigns, the concept of a campaign map for organising email programs, and the approach to managing unsubscribes and engaging with customers.
...
2024-09-0255 min
Revenue RehabFrom Data to Deals: Strategies for Aligning Marketing and Sales to Drive RevenueThis week our host Brandi Starr is joined by Jason Kramer, Founder of Cultivise, a consulting firm specializing in B2B lead nurturing strategies and technology. Meet Jason Kramer, a seasoned expert who has identified and bridged revenue gaps in marketing and sales funnels for businesses of all sizes. Through his innovative work at Cultivise, Jason empowers companies to connect prospect and customer data with marketing campaigns and sales activities, driving better quality leads and substantial revenue growth. In this episode of Revenue Rehab, Brandi and Jason dive into the challenge of cleaning dirty data...
2024-08-2834 min
Revenue RehabThe Art of Moving Forward: Marketing Strategies for an Ever-Changing WorldThis week on Revenue Rehab, our host Brandi Starr is joined by Moira Vetter, Founder and CEO of Moto Moto Agency. Meet Moira Vetter, a seasoned marketing visionary thriving at the intersection of strategy and innovation. From leading growth for global brands and mid-market companies to navigating the intricacies of publicly traded firms, Moira possesses a wealth of experience in strategic, long-term business planning and marketing innovation. In this episode, Brandi and Moira delve into the pressing need for brands to extend their runway and relax immediate KPIs to foster innovation and enter new markets. Th...
2024-08-2145 min
Revenue RehabThe Pipeline Velocity Imperative: Aligning Marketing and Sales for Better ResultsThis week on Revenue Rehab, host Brandi Starr sits down with Mark Osborne, a top marketing technology trailblazer and best-selling author renowned for driving substantial revenue growth for clients. Mark is on a mission to eradicate the notion of 'growth hacks', instead advocating for sustainable growth systems rooted in fundamental strategies. He underscores the criticality of unifying marketing, sales, and customer success around the metric of pipeline velocity to achieve transformational growth and market dominance. In this episode, Brandi and Mark dive deep into the importance of defining context for ideal customer profiles throughout the...
2024-08-1436 min
The Ripple: A Podcast from Wednesday WomenHow May It Help to Ruffle a Few Feathers? with Brandi Starr (Tegrita)Stop people pleasing and playing it small with inspiration from Brandi Starr, COO at Tegrita. She shares how a mixup on her very first day in a leadership position set the tone for the rest of her career.Questions for reflection: Where would it be helpful for you to get comfortable with ruffling a few feathers? How can you use empathy to diffuse tension? Find Brandi on LinkedIn: https://www.linkedin.com/in/brandistarr/ Learn more about Tegrita: https://tegrita.com Listen to Brandi's podcast, Revenue Rehab: https://www.revenuerehab.liv...
2024-08-0720 min
Revenue RehabWhen Things Go Sideways: Managing a Communications Crisis This week our host Brandi Starr is joined by John David, a renowned expert in crisis communications and online reputation management. John David is the go-to resource for companies navigating high-stakes public relations challenges. As the author of "How to Protect or Destroy Your Reputation Online" and with deep experience advising organizations of all sizes, he brings unparalleled insight to the art and science of crisis management in the digital age. From handling community opposition to real estate projects to combating media pressure during legal controversies, John has seen it all. He's guided major corporations...
2024-08-0737 min
Revenue RehabScaling Strategies for Success: Maximize Impact with Limited Resources This week our host Brandi Starr is joined by Holly Chen, Managing Partner of Exponential X. Meet Holly Chen, a visionary in the field of marketing and growth advisory. Holly's career spans from leading global digital marketing efforts at Slack to her recent role as an interim CMO for a self-funded SaaS company, navigating the complexities with limited resources. A polyglot fluent in Italian and Chinese, Holly brings a rich blend of cultural and professional experiences. Oh, and don't forget her leadership at Exponential X, a collective of former CMOs and VPs of marketing helping...
2024-07-2439 min
Revenue RehabContinuous Conversion: Why Your Website Needs Constant CareThis week our host Brandi Starr is joined by Travis McAshan, Founder and CEO of Glide Design. Meet Travis McAshan, a pioneering leader in web optimization and user-centered design. With an extensive background in planning, designing, and optimizing marketing websites, Travis brings a wealth of knowledge on how to successfully drive continuous improvement and maximize conversions. In this episode of Revenue Rehab, Brandi and Travis dive into the intricacies of conversion optimization, dissecting why frequent, incremental changes are more effective than major overhauls. They explore actionable strategies for maintaining a user-centered focus, utilizing tools like...
2024-07-1734 min
Revenue RehabBrave Creatives: The Importance of Risk-Taking in MarketingThis week our host Brandi Starr is joined by Melissa Rosenthal, a powerhouse in marketing creativity and innovation. Meet Melissa Rosenthal, an experienced marketing executive with a stellar career spanning ClickUp, Insight Timer, Cheddar, and BuzzFeed. She's an advocate for bold brand marketing and differentiating from efficiency-focused strategies. Melissa brings to the table a nuanced understanding of taking creative risks, having helmed campaigns that generated buzz and polarized opinions. Today, she fervently champions the ongoing investment in brand identity, even in the age of AI and machine learning. In this episode of Revenue...
2024-07-1035 min
Revenue RehabData-Driven Personalization: The Secret Sauce for Customer RetentionThis week our host Brandi Starr is joined by Josías De La Espada, a digital marketing leader renowned for his expertise in engaging audiences across various industries. Josías De La Espada emphasizes the transformative power of personalization in marketing. By leveraging data to tailor customer experiences, he has driven impactful results in revenue generation. With an impressive track record in aligning marketing strategies with audience goals, Josías brings invaluable insights to the table. Join Brandi and Josías on this episode of Revenue Rehab as they delve into the importance of understanding the...
2024-06-2641 min
Revenue RehabNavigating Remote Work: Building Trust and Flexibility in the Modern WorkplaceThis week our host Brandi Starr is joined by Karen Mangia, a recognized thought leader in the realms of customer success and employee experience. Karen is a powerhouse in the world of business strategy and growth. With her extensive experience at Salesforce and her role as a sought-after keynote speaker and author, she brings invaluable insights into flexible frameworks for the modern workplace. In this episode of Revenue Rehab, Brandi and Karen explore the intricacies of integrating flexibility within organizational structures. They delve into innovative approaches like PTO exchange, discuss the importance of understanding employee...
2024-06-1939 min
Revenue RehabThe Case for Email: Why Executive Attention is Crucial This week our host Brandi Starr is flying solo for National Email Week. It's all about understanding the unparalleled potential of email in B2B marketing. Brandi Starr, a visionary in B2B marketing and Chief Operating Officer at Tegrita, dives deep into why executive attention towards email strategy is crucial. Email is often underrated in B2B due to its low cost and perceived difficulty in measurement. In this insightful solo episode, Brandi unveils how email, when done right, can significantly impact lead generation, opportunity creation, customer retention, and more. She'll share data-driven case s...
2024-06-1239 min
Revenue RehabResilience in Leadership: Guiding Teams Through Emotional Fatigue In this episode of "Revenue Rehab," our host Brandi Starr is joined by Michelle E. Dickinson, a renowned figure in mental health innovation, workplace resilience training, and personal mastery. With a background encompassing TED talks, best-selling authorship, and transformative consulting work, Michelle brings a wealth of insights to the table. Tune in as Brandi and Michelle delve into the crucial topic of resilience in leadership, focusing on guiding teams through emotional fatigue. From practical meditation tips to fostering trust and compassion within teams, they explore actionable strategies for leaders to navigate and support their teams' emotional well-being...
2024-05-2938 min
Revenue RehabBeyond the ICP: Exploring Influence in Partner Ecosystems This week, our host Brandi Starr is joined by Greg Plum, a distinguished expert in ecosystem channel development. Meet Greg Plum, a trailblazer who has built partner programs from scratch for multiple SaaS providers and facilitated Partner Ready's ecosystem academy. With lobbying on Capitol Hill in support of the IT industry, delivering three TEDx talks, and active involvement in various industry councils and mentoring programs, Greg's contributions are nothing short of extraordinary. In this episode of Revenue Rehab, Brandi and Greg delve into the intricacies of the partner ecosystem, distinguishing between channels and ecosystems. Drawing...
2024-05-2241 min
Revenue RehabCrafting the Click: Mastering Email for Meeting Success This week our host Brandi Starr is joined by Jeff Winters, CRO of Abstrakt Marketing Group. While at a previous sales position, Sapper founder Jeff Winters implemented a unique email strategy that consistently landed him in Fortune 100 boardrooms. But every time he finished his pitch, these companies would grill him on his strategy: "Great product, but how the heck did you get this meeting?" In 2013, after hearing this a dozen-too-many times, he started Sapper Consulting. Since then, Jeff has led the business to become one of the fastest growing companies in St. Louis and was most recently...
2024-05-0846 min
Revenue RehabTegrita at Ten: Innovations & Universal LessonsThis week our host Brandi Starr is joined by the rest of the Tegrita Executive team; Mike Geller, Rolly Keenan, and Max Stoddard. Mike Geller is the cofounder of Tegrita and is the firm's principal technologist. Mike graduated from the famed Toronto Metropolitan University and wasted no time in building a 20-year career covering all angles of marketing technology consultancy. Mike's a self-proclaimed coffee snob, an author, a Trekkie, a husband, and a proud dad to two children. Rolly Keenan is the Chief Revenue Officer at Tegrita and resides in Colorado. He is a born leade...
2024-01-241h 04
Revenue RehabRevenue Takeover on Revenue Rehab: Author Discussion This week our host Brandi Starr is joined by special guests, Mike Geller, President, Co-Founder and Chief Technology Officer at Tegrita and Rolly Keenan, Chief Revenue Officer at Tegrita. Mike Geller, Rolly Keenan and Brandi Starr are co-authors of the book CMO to CRO: The Revenue Takeover by the Next Generation Executive. Mike Geller is the cofounder of Tegrita and is the firm's principal technologist. Mike graduated from the famed Ryerson University, Toronto and wasted no time in building a 15-year career covering all angles of marketing technology consultancy. Mike's a se...
2023-08-2348 min
The Channel CROIt's What You Do with Brandi StarrThis week, we are thrilled to welcome Brandi Starr, the COO of Tegrita, co-author of CMO to CRO, and the voice behind the "Revenue Rehab" podcast. Brandi is widely recognized for her expertise at the intersection of marketing strategy, creativity, and sales. At 2:19, she dives into the significance of integrating sales, marketing, and technology and how this forms the essential three-legged stool for businesses to thrive. As the conversation unfolds, Brandi delves deep into the challenges of lead management, the evolution of the Chief Revenue Officer role, and the pressing need for organizations to utilize their data better. Be...
2023-08-2235 min
Revenue JamEp. 9- From Transaction to Trust: The Role of Relationship Sales l Revenue Rehab w/ Matt Green and Brandi StarrIf you're looking to equip your team with the skills they need to effectively sell today, this episode with Matt Green and Brandi Starr dives deep into the topics of building skill development plans for adaptable sellers.Most Sales Leaders are prompting their teams to do more in-person, but aren't giving them the skills they need to effectively sell in person. Many sellers have spent their entire careers in a transactional mindset of 30-minute Zooms. But highly effective sellers are able to build meaningful relationships that are built on trust.So if you are looking...
2023-06-0641 min
Agile Marketing Interviews | Agile Marketing Blog - Home of Marketing Agility PodcastAgile Marketing in an Agency Environment with Brandi Starr of Tegrita
Joining us is Brandi Starr. She is the COO of Tegrita, a full-service marketing technology consulting firm, host of the Revenue Rehab Podcast and someone who is passionate about helping people and teams succeed. She shares how they are leveraging Agile in their work and with clients.
Transcript
Jim Ewel
Brandy, can you share with us what motivated you to adopt?
Brandi Starr
Our marketing team was fairly new and we were getting things done but it felt like everything was taking forever. We tended not really h...
2023-02-2120 minAgile Marketing Blog – Home of Marketing Agility PodcastAgile Marketing in an Agency Environment with Brandi Starr of Tegrita
Joining us is Brandi Starr. She is the COO of Tegrita, a full-service marketing technology consulting firm, host of the Revenue Rehab Podcast and someone who is passionate about helping people and teams succeed. She shares how they are leveraging Agile in their work and with clients.
Transcript
Jim Ewel
Brandy, can you share with us what motivated you to adopt?
Brandi Starr
Our marketing team was fairly new and we were getting things done but it felt like everything was taking forever. We tended not really h...
2023-02-2120 min
Revenue RehabThe Modern Marketing Playbook: Advice for Early-Stage Tech Start-upsThis week our host, Brandi Starr, is joined by Joseph Reynoso, founder and CEO at Tierra Nueva Interactive. Joe is a sustainable growth advisor with 12 years of integrated experience designing, activating, measuring, and optimizing go-to-market strategies for early & mid-stage tech companies. A B2B Demand Generation Strategy firm, Tierra Nueva Interactive is focused on helping SAAS founders and their teams reduce waste, increase pipe, and accelerate sales velocity in more customer-centric way. In this week's episode of Revenue Rehab, and likely of particular interest to early-stage SaaS tech heads of marketing, listen as Brandi and...
2023-02-0132 min
Revenue RehabAd Privacy Legislation: What It Means, What It Doesn't, & Why There's No Need to PanicThis week our host, Brandi Starr, is joined by Gary Kibel, a partner at law firm Davis+Gilbert LLP in New York City, in the Digital Media, Technology & Privacy Practice Group. Gary is a Certified Information Privacy Professional (CIPP) and a member of the Publications Advisory Board of the International Association of Privacy Professionals (IAPP). He advises ad tech companies, advertising agencies, publishers, brands, and other commercial entities regarding transactions for interactive media, behavioural advertising, social media, programmatic media buying, affiliate marketing, data collection and usage, and other emerging products and services regarding a wide range of...
2023-01-2534 min
Revenue RehabMy Journey with David Meyer: Starting From 6 People in a LivingroomThis week our host Brandi Starr is joined by David Meyer, Managing Director SD Services / Chief Revenue Officer at Clarify. As a co-founder of Clarify, David has been intimately involved in every aspect of growing the business from 6 people in a living room to the 180 people they are today. Clarify services global and scale-up technology companies to help create sustainable revenue growth through the provision of Sales, Marketing and Talent consulting and services. David's experience in selling and leading sales teams working with high value technology ($100,000s to $10s of millions) into Enterprise...
2023-01-1831 min
Revenue RehabKickstarting Lead Flow: Strategies and Tactics to Becoming a Content MachineThis week our host, Brandi Starr, is joined by Carly J. Cais, Founder & CEO at RevvSpark. Carly is an expert in streamlining B2B technology companies to ignite rapid growth. One of her most effective strategies in achieving this is her 5-step process which focuses on Sales, Positioning, Acquisition & Assessment, Responsibility, and Kickstarting Lead Flow. She helps SaaS companies gain market traction, build inbound, increase closing, fill the pipeline, and scale, specializing in companies in the Startup to Scaleup phase (Seed - Series B), below $25M in revenue. As a speaker, Carly has...
2023-01-1131 min
Revenue RehabInfluencer Marketing: Leveraging Leaders & Advocates to Drive DemandThis week our host, Brandi Starr, is joined by Dan Dillon, Chief Marketing Officer at Reveal Mobile. Dan is responsible for all aspects of Reveal Mobile's marketing strategy, execution and measurement centered on generating qualified demand, sales pipeline and MRR. He has nearly 20 years of software marketing experience with expertise in marketing and sales alignment, revenue marketing, positioning, and messaging, influencer marketing, content marketing, and PR. In this week's episode of Revenue Rehab, Brandi and Dan Dillon dive into the hot topic of Influencer Marketing, with an important distinction: B2B Influencers. Join us for o...
2023-01-0429 min
Revenue RehabMarketing & Sales Divide: Perspective from Both SidesThis week our host Brandi Starr is joined by Amelia Taylor, Strategic Sales & Lead Evangelist at regie.ai and Tara Pawlak, Head of Marketing at GetAccept. Amelia is known as a daily challenger of the status quo, a devoted mother of 2, a former D1 athlete, and highly skilled in the art of sales communication. She specializes in content creation for modern GTM teams, meeting buyers where they ""live"", GTM strategies, strategic sales techniques, social revenue generation, brand building, and SDR coaching backed by EQ + IQ. Tara is a B2B Marketing leader who has a p...
2022-12-1442 min
Revenue RehabMy Journey Mike Simmons: An Uncommon Career Path to GTM LeadershipThis week our host Brandi Starr is joined by Mike Simmons, Fractional (CRO) Sales & Success Leader at Catalyst Sale. Mike has worked in high growth tech companies over the past 22+ years as an individual contributor and leader. With pivotal roles at UPS, SmartForce (acquired by SkillSoft), O'Reilly Media, and with clients such as Intel, Microsoft, MIT, the Walt Disney Company, Full Sail University, and a number of early-stage start-ups. A coach, an enabler, and a leader who knows that legacy is built through developing better leaders, Mike's work is built on a combination of processes...
2022-12-0742 min
Revenue RehabGated vs Non-Gated Content: Taking Sides on the IssueThis week our host Brandi Starr is joined by Wendy White and Jaime Romero in a conversation centered around Gated vs Non-Gated Content: Taking Sides on the Issue. Wendy is the CMO at Daxko and Jaime is the Vice President of Corporate Marketing at Fortinet. With an agile mindset of a start-up CMO combined with the broad operational, financial depth of a F100 executive, and as a high-tech marketing expert, Wendy White's business acumen combined with her technical expertise is a 1 - 2 punch. She drives tangible business, revenue, and brand results, transforming and revitalizing teams, building marketing...
2022-11-3041 min
Revenue RehabMy Journey with Tyler Shields: Analyst, Investor, CMOThis week our host Brandi Starr is joined by Tyler Shields, CMO at JupiterOne. Tyler advises, guides, and operates high tech start-ups primarily in the B2B cyber security space. As a former market analyst, engineer, product manager, marketing leader, and partnership manager, Tyler builds and grows businesses – in all aspects. He is a board advisor or board member at multiple firms and an investment advisor for multiple venture capital and debt firms and his experience includes starting, leading, and growing companies including JupiterOne, CA Technologies, Sonatype, Signal Sciences, Veracode, Symantec, LURHQ, Secureworks, and @Stake. As...
2022-11-2334 min
Revenue RehabCompetitive Intel vs. Competitor Obsession: Striking the Right BalanceThis week our host Brandi Starr is joined by Tiziana Barrow, Founder and CEO at Tilagia and Gerardo Dada, CMO at Catchpoint. On the couch Brandi, Tiziana and Gerardo will tackle Competitive Intel vs. Competitor Obsession. Tiziana Barrow has spent the last 20+ years of her career in the B2B high tech Industry in key positions, including VP of Marketing, Principal Marketing Consultant, Director of Competitive & Market Intelligence, and Analyst Relations. Passionate about building strategies, innovative campaigns, and the teams that thrive to deliver, Tiziana is very much a change agent marketer who finds satisfaction in...
2022-11-1635 min
Revenue RehabCollaborative Not Cookie Cutter: A New Approach to Event SponsorshipThis week our host Brandi Starr is joined by Phil Stanley, Senior Strategist at InVision Communications. Phil lives in the Boston area with his wife and has a son, 28 years old, and a daughter who is 25 years old. Phil is focused on the B2B space and is adept at listening and consulting with his clients to understand their aspirations, goals, and objectives to create unique experiences. Phil is responsible for translating market conditions into insights, recommendations, and positive outcomes for clients. He has worked with brands such as Splunk, ServiceNow, Intel, Nvidia, Microsoft and IBM. ...
2022-11-0935 min
Revenue RehabCMO Exit: Securing a Coveted Board SeatThis week our host Brandi Starr is joined by Coco Brown and Sabrina Hannam. Coco is the Founder & CEO at Athena Alliance and Sabrina is the CEO & Board Chair at Boardswell. On the couch Brandi, Coco and Sabrina will tackle CMO Exit: Securing a Coveted Board Seat. Athena Alliance has helped thousands of leaders grow and advance in their executive careers and has brought over 400 women to corporate boards from growth stage private companies to name brand public companies. And as the founder and CEO, Coco has personally worked with hundreds of top leaders, CEOs, and boards t...
2022-11-0242 min
Revenue RehabAligning with Sales: Listening, Saying No, and Creating a Positive Feedback LoopThis week our host, Brandi Starr, is joined by John Brezinsky, VP of Global Product Marketing for Searchmetrics. A technology company, Searchmetrics helps enterprises increase revenue by leveraging insights from search data. John has also worked for some of the largest companies in the world, like Pearson, as well as feisty start-ups like FiscalNote. In that time, he has built product marketing teams and launched successful campaigns that drive business. John's passions include messaging, competitive positioning, and saltwater aquariums.In this week's episode, Brandi and John tackle the relationship between Marketing and Sales teams. In their discussion...
2022-10-2633 min
Revenue RehabWeb3: What it Means for B2B MarketersThis week our host Brandi Starr is joined by Hana Jacover, the Chief Hype Officer & Coach at Hype House Consulting. After 10+ successful years of building and executing marketing and marketing operations strategies for B2B Tech companies, Hana started seeing a critical pattern. Not around campaign performance or KPIs, the latest marketing jargon, tools, and technology...but around the people. This most essential pillar seemed to be experiencing burnout, imposter syndrome, hyper-productivity without desired results, lack of management training, and more. And the most impacted? The high performers who are giving their all and likely stepping into...
2022-10-1941 min
Revenue RehabEvent Sponsorships: Value or WasteThis week our host Brandi Starr is joined by Elizabeth Irvine, the VP of Marketing for MarketMuse, where she drives the content, demand generation and sales enablement initiatives for the organization. Elizabeth spent over eight years at TechTarget, five of which were in London where she built the site marketing department for the new European branch spanning four international markets and languages. She spent a year at Gartner, building an audience for their marketing-focused product as well as a year at an early-stage start-up, Code Ocean. Elizabeth joined MarketMuse in 2018 as the first full-time marketer...
2022-10-1234 min
Revenue RehabManaging Through Rough Times: How to Lead with Vulnerability and AuthenticityThis week our host Brandi Starr is joined by Max Stoddard, Chief of Staff at Tegrita. Max is passionate about enabling growth and success and loves seeing anything run more smoothly and people achieve more because of her contribution. Throughout much of her career, at both start-ups and within established companies, Max has successfully flipped existing, outdated processes on their heads to streamline and add sanity to obsolete approaches. Max has mentored many colleagues and helped others build their careers. In this week's episode, on the couch, Brandi and fellow 'Tegritan' Max tackle Managing Through Ro...
2022-10-0537 min
Revenue RehabGrowth & Scaling: Achieving a Successful Exit as CMOThis week our host Brandi Starr is joined by Meagen Eisenberg, CMO of TripActions. Meagen has spent over 20 years in high-tech, previously at MongoDB (Nasdaq: MDB) and on the board of G2, Terminus and Reactful. Before MongoDB, Meagen was VP of Demand Generation at DocuSign (Nasdaq: DOCU). Named Top 25 for B2B Marketing Influencers, Meagen has advised over 30 tech companies such as Loom, Branch.io, CoreOS, and Productboard, 7 of which were acquired in the past few years. Meagen has an MBA from Yale SOM, and a B.S. degree in MIS and a minor in...
2022-09-2825 min
Revenue RehabGrowth is a Holistic Objective: Measuring Success Across the Revenue CycleThis week our host Brandi Starr is joined by Duane Dufault, Head of Revenue at SellingSaas & 1build. Duane is a college dropout, construction worker who made a complete shift in his life over a decade ago so he could be home for his kids. He's sold just about everything from newspapers, toilets and flooring, printers door to door, to SMB Saas and mid-market, all the way up to fortune 100 Enterprise Software. You name it, Duane has sold it, sold into, or helped someone else sell it.In this weeks' episode, Growth is a Holistic Objective...
2022-09-2137 min
Revenue RehabSecret Sauce of Data: Leveraging Product Data for SaaS Marketing LeadersIn this episode of Revenue Rehab, Brandi Starr is joined by Mona Akmal. Mona is the CEO and co-founder at Falkon, a go to market intelligence platform with a mission to replicate successful deals for sales and marketing teams. As a product and engineering veteran with over 10 years of managing product teams at companies such as Microsoft, Zulily, Code.org and Amparity, Mona loves building solutions to technically difficult problems. She has helped build many products, businesses and teams from zero to scale, including taking doc in the cloud OneDrive and Office from 1 million to 1 billion, and from zero to 11 million in ARR at Amparit...
2022-09-1430 min
Revenue RehabConsidering Being a Fractional CMO? Tips to Get You StartedIn this episode of Revenue Rehab, Brandi Starr is joined by Angus Robertson. Angus is a fractional CMO with Chief Outsiders and co-chair of the Comp TIA business applications and advisory council. Chief Outsiders consists of more than 100 fractional CMOs, who help companies grow through best-in class marketing strategy and execution. Previously, Angus was CRO at a business continuity firm Axcient where he managed sales, marketing and partner success. Angus was also EVP of Marketing at Conversant acquired by OneTrust, CMO at insightsoftware and VP of Product Marketing at public telecoms company Spirent. On the couch, Angus and Brandi will...
2022-09-0731 min
Revenue RehabUn-Siloed: Leading a Single Revenue TeamThis week our host Brandi Starr is joined Helen Baptist, a COO and member of the executive team at PathFactory. Responsible for all revenue and customer satisfaction, Helen also leads sales, marketing, partnerships, and customer experience and is the executive sponsor of the DE&I committee. Helen started her career as a secretary and has held numerous GTM team positions, including marketing, customer success, and business development, allowing her to bring an end-to-end view of the customer journey to playbooks she has developed and deployed.In this weeks' episode, Un-Siloed - Leading a Single Revenue Team, Helen a...
2022-08-3136 min
Revenue RehabJourney + Process: Unlocking the Values of Existing CustomersThis week our host Brandi Starr is joined by Ed Frame founder of Exemplify based in Melbourne, Australia. Ed designed Exemplify to help businesses work with customers that truly appreciate them, with a focus on getting qualified leads that turn into long-term, satisfied customers. Ed has established a "Customer Longevity Framework"; turning buyers into repeat customers, brand advocates and referral partners without increasing your ad spend. Working with his clients to improve customer experience, Ed uses the power of Hubspot CRM and Email Automation, implementing these through workshops and strategic customer mapping sessions. in this...
2022-08-2438 min
Revenue RehabMeaningful Pipeline: More Spend is NOT the AnswerThis week our host Brandi Starr is joined by Shift Paradigm VP & Sr Principal advisor Jen Anderson-Alonzi where they discuss Pipeline Strategies for CMOs. Jen Anderson-Alonzi is a CMO and GM with nearly 20 years of experience in transformation, turnaround, and scaling businesses. Jen has built out more than half a dozen revenue organizations, turned around a failing enterprise, launched new products and divisions, and scaled fledgling start-ups. She's currently an executive with Shift Paradigm, a marketing strategy and technology consulting firm that helps organizations solve the invisible problems that hurt performance, aligning them from top-to-bottom around growth....
2022-08-1742 min
Revenue RehabVoice of the Customer: Understand Your Customers' Needs and FeelingsThis week our host Brandi Starr is joined by Vice President of Marketing at Ekos, Christina Kyriazi. In this episode, Brandi and Christina are tackling the impact and importance of understanding your customers' needs. A self-proclaimed data nerd turned marketer; Christina Kyriazi has a deep passion for data driven marketing that puts the customer at the forefront of every decision. Through her obsession of analyzing results to get to the heart of customer needs, Christina strives to passionately amplify the voice of customers at every business meeting, effectively staying on top of ever shifting and evolving marketplaces an...
2022-08-0327 min
Revenue RehabCMO In Residence: Leading at a Venture Capital FirmThis week our host Brandi Starr is joined by CMO in Residence Eric Eden to discuss Leading at a Venture Capital Firm. As the Chief Marketing Officer at InGO, with 20 plus years of experience in technology marketing for internet services and SaaS solutions, Eric Eden joins Brandi in discussing the ins and outs of the role of a CMO at a Venture Capital Firm. Sharing his expertise stemming from real life experience building successful marketing teams, implementing marketing technology solutions effectively, driving demand in B2B marketing and increasing shareholder value with best-in-class marketing initiatives...
2022-07-2730 min
Revenue RehabClean Up on Aisle 11: Turnaround Strategies When You've Inherited a Dysfunctional TeamThis week our host Brandi Starr is joined by Patrick Ward to discuss Turnaround Strategies When You've Inherited a Dysfunctional Team. Our guest, Patrick Ward is the VP of Marketing for Rootstrap, a custom software development consultancy that digitally transforms companies like MasterClass & Google, along with A-List Celebrities like Tony Robbins & Snoop Dogg. "In my current role," says Patrick, "I inherited a 'growth-hacking' oriented team that failed to drive any meaningful revenue for the business - in 2 years I built a predictable pipeline from scratch (0-$36M), a team that delivers results the same as o...
2022-07-2041 min
Revenue RehabBuilding a Diverse Team: Challenges in Recruiting Diverse TalentIn this episode of Revenue Rehab, Brandi Starr is joined by marketing strategist Carol Grant, who has over 20 years' marketing experience across multiple areas including product marketing, digital, retail, enterprise, and SaaS. As the CMO at Syndio, a SaaS company focused on helping large enterprises achieve workplace equity, Carol is uniquely positioned to join Brandi in discussing strategies on how to build a diverse team. This week Brandi and Carol walk us through how to begin, where to focus and what strategizing looks like when it comes to diversifying your teams. So, grab a...
2022-07-1344 min
Revenue RehabService-Market Fit: Mastering Market Fit Isn't Just for Product OrgsThis week Brandi Starr is joined by Emily Maxie, CMO at Very, to discuss Service-Market Fit. Emily is a builder who loves solving problems that no one has ever solved before. Emily has led product-market fit strategy at two high-growth tech start-ups, resulting in five-year revenue growth of 1200% at Very, an Internet of Things consulting company, and successful Series A and B rounds for a total of $31.6M in funding at Skuid, a SaaS platform for customizing Salesforce applications. From the nitty gritty of product-market fit vs. service-market fit, to figuring out your total addressable...
2022-06-2935 min
Revenue RehabFinding Your Circle: The Importance of Community for Personal GrowthThis week our host Brandi Starr is joined by not one but two experts to discuss Finding Your Circle - The Importance of Community for Personal Growth. Who better to discuss this topic than Matt Heinz of CMO Coffee Talk and Mike Rizzo, the Community-led Founder of MO Pros? Matt Heinz has 15 years of marketing, business development and sales experience from a variety of organizations, vertical industries, and company sizes. Hi career has focused on delivering measurable results for his employers and clients in the way of greater sales, revenue growth, product success and customer...
2022-06-2242 min
Revenue RehabDemand Generation: What's Working, What's Not and the Role Messaging PlaysIn the episode "Demand Generation: What's Working, What's Not and the Role Messaging Plays", Brandi Starr is joined by Jamie Walker, SVP of Global Marketing at Keyfactor. Jamie is responsible for leading a high-performance marketing team that drives brand, demand and experience. Prior to Keyfactor, Jamie held various marketing roles at high-growth start-ups leading all aspects of demand marketing, including client up-sell, digital, testing optimization, account-based marketing, field marketing and channel marketing. In this episode, Brandi and Jamie discuss focusing beyond the numbers, Brand vs. Demand Generation and how to get the most out of your campaigns....
2022-06-1537 min
Revenue RehabPerfecting the Customer Experience: Addressing the Changing Buyer JourneyIn this episode of Revenue Rehab, Brandi Starr is joined by Yushau Sodiq Vice President of Verint. Yushau is a marketing executive with over 20 years of experience in all things marketing, including digital, product, and operations, his career spans Fortune 500, consulting, and start-ups working with some of the world's largest brands, like Behr Paint, Dell, and Coca-Cola. He's also co-host of the popular Podcast 'F the Joneses', with his Physician and Life Coaching wife, Dr. Diana. In this episode, Yushau shares some key insights into how and why we should shift from the linear imagery of the...
2022-06-0139 min
Revenue RehabCelebrate Your Small Wins: Leading to Create a Collaborative CultureThis week our host Brandi Starr is joined by Avnita Gulati to discuss The importance of Celebrating Small Wins and how it leads to Creating a Collaborative Culture. Avnita is the Sr. Director, Global Marketing Ops and Strategy at Visa, Inc. Avnita is a forward thinker that has transformed the marketing organization to scale by developing frameworks for cross-functional alignment, campaign management, content strategy and MarTech investment. Brandi and Avnita discuss the connection between work culture, celebrating wins and team dynamics. And the diagnosis is positive and optimistic! By the end of this...
2022-05-2530 min
All Things GrowthHow to Be a Badass Marketer with Brandi StarrDo you feel you need to fill the gap between your marketing and customer care? Maybe it's time to sit down and listen to customers' calls. In this episode, we talk to Brandi Starr about the marketing magic that happens at the intersection of strategy, creativity, and technology and their role in the Go to Market strategy. Top 3 reasons to listen to this episode: The Go to Market strategy in small vs. large companies Shifting from Chief Marketing Officer to Chief Market Officer How marketing roles are evolving Full Show Notes Here!
2022-05-2451 min
Revenue RehabConscious Uncoupling for CMOs: Moving Sideways to Move UpIn this episode of the Revenue Rehab, Brandi Starr is joined by Adam New-Waterson. Adam is the Startup Executive at HYE Partners. On the couch Brandi and Adam will tackle Conscious Uncoupling and the need to Move Sideways to Move Up and why it's something CMOs and Marketing Executives should be doing. On the bleeding edge of technology, Adam New-Waterson has pioneered advancements in marketing automation, sales development, account-based marketing, and product-led growth for 15 years. He's implemented his own advice and transitioned to Head of Product and Interim CTO for sales and marketing solution Stack Moxie. I...
2022-05-1836 min
GirlzWhoSell Spotlight28 - The Modern Marketing Maven with Revenue Rehab's Brandi StarrYour host, Heidi Solomon-Orlick, talks with Brandi Starr of Revenue Rehab. Brandi Starr is a true Modern Marketing Maven; she believes marketing magic happens at the intersection of strategy, creativity, and technology. As Chief Operating Officer at Tegrita, a marketing consultancy specializing in marketing automation and strategy for the Modern Marketer, Brandi helps companies of varying sizes to attract, convert, close, and retain customers using technology.To learn more about Brandi's work, visit https://www.revenuerehab.live/If you'd like to be a guest on GirlzWhoSell Spotlight, click HERE
2022-05-0926 min
Revenue RehabPrivate Equity Pitfalls: PE Dynamics & How They Can Get in the WayIn the episode "Private Equity Pitfalls: PE Dynamics & How They Can Get in the Way", Brandi Starr was joined by Jenn Steele, the VP of Marketing at Reprise, a demo creation platform that helps companies sell their product with their product. An enthusiastic advocate for Product-Led Growth (PLG), she is excited to get the word out about how Reprise helps companies increase their conversion rate by 60%. In this episode, Brandi and Jenn discuss how the dynamics of private equity can present as obstacles for a CMO. Since the structure of PE firms is largely dictated by the...
2022-04-2728 min
Revenue RehabOut With The Old...Or Not: Change ManagementIn episode three of the Revenue Rehab podcast, ''Out With The Old...Or Not: Change Management'', Brandi Starr was joined by Tiffany Chisholm Okirika, award winning marketing technology leader, and founder and CEO of Skyspace Global, a marketing technology firm. In this episode, Tiffany brings a unique perspective of how to avoid resistance to change within an organization. Tiffany discusses how a lack of communication with the people who are involved with change is often the root cause of resistance. Tiffany and Brandi also discuss the reluctance to change to new technologies, particularly pertaining to people who are experts in...
2022-04-0617 min
Revenue RehabThe Anti-Bias CMO: How pro-growth CMOs can help eliminate unconscious bias in marketingIn episode one of the Revenue Rehab podcast, The Anti-Bias CMO, Brandi Starr was joined by MK Getler to discuss the biases that exist in everyday life, and how these biases also permeate marketing in today's world. MK and Brandi discussed humans' tendencies to put everything in boxes - to categorize gender, nationality, and ethnicity - and how we can overcome this, particularly when it comes to marketing. MK recommended a remedy to bias in the workplace: an anti-bias committee, consisting of people with varying backgrounds and life experience, who can help reduce bias in marketing collateral, as well as...
2022-03-2333 min
The Revenue EngineFrom CMO to CRO. The Revenue Takeover with Brandi Starr, COO at TegritaThis episode is brought to you by Growth Forum - sign up for 30-days free, use the code: GROW30Is the Chief Marketing Officer best positioned to be the next Chief Revenue Officer? Who is best suited to bring the entire end-to-end revenue process together? In this episode of The Revenue Engine Podcast, Rosalyn discusses this sometimes controversial topic with Brandi Starr, a long-time marketing executive, business owner, and best-selling co-author of CMO to CRO, The Revenue Takeover by The Next Generation Executive. They also discuss the evolution of the role that Marketing pl...
2021-10-3032 min
CMO Conversations with Tricia GellmanMeasuring What Matters (With Tegrita’s Brandi Starr)“If someone sneezed, they were a lead.”
….Can you believe that’s the way marketers used to measure things? Neither can Brandi Starr. She’s the COO of Tegrita and is on a mission to change the way marketers align and action around measurement. On this episode of CMO Conversations, Tricia and Brandi talk about why measuring ROI to lead isn’t measuring ROI at all and how marketers can use metrics to bring the whole revenue team together. Because as we all know – what gets measured is what gets done.
Like this episode? Be sure to leave a ⭐️⭐️⭐️⭐️⭐️⭐️ review and share the pod with your friends. Y...
2020-09-1043 min
CMO Conversations with Tricia GellmanMeasuring What Matters (With Tegrita’s Brandi Starr)“If someone sneezed, they were a lead.”
….Can you believe that’s the way marketers used to measure things? Neither can Brandi Starr. She’s the COO of Tegrita and is on a mission to change the way marketers align and action around measurement. On this episode of CMO Conversations, Tricia and Brandi talk about why measuring ROI to lead isn’t measuring ROI at all and how marketers can use metrics to bring the whole revenue team together. Because as we all know – what gets measured is what gets done.
Like this episode? Be sure to leave a ⭐️⭐️⭐️⭐️⭐️⭐️ review and share the pod with your friends. Y...
2020-09-1043 min
StrategyCastEpisode 181: Marketing to Motivate, with Brandi Starr of Tegrita Consulting Group“When you focus on what the person WANTS, you can technically sell something without ever talking about the features and benefits.” Brandi Starr is the COO and managing consultant of the Tegrita Consulting Group, an Atlanta-based company focused on providing a Return on Marketing Investment (ROMI) and securing their clients’ success. Brandi is a true Modern Marketing Maven. She believes marketing magic happens at the intersection of strategy, creativity, and technology. Brandi's 15-year career has spanned a variety of industries and marketing disciplines. Her expertise includes demand generation and nurture strategy, business process transformation, controlling email frequency, and cu...
2018-07-0535 min
The Daring PodcastCEO Mom & Marketing Maven...Mrs.Brandi StarrBrandi Starr is a wife, mom, coach, consultant and owner of Cassius Blue Consulting. It is more than a marketing company. Brandi is a consultant, coach and cheerleader for entrepreneurs and businesses, who have yet to find their marketing soul. Inspiring and equipping start-up companies and soloprenuers with business transforming tools for immediate improvement and long-term change. Let’s fly fast together. Join us this Friday as we chat with Brandi Starr, she can help you take your business to the next level. Visit her website at: http://www.cassiusblueconsulting.com/
2011-12-1050 min