Shows
The Radical Global Marketing PodcastHarriet Gaywood - Anoumis Communications & Trailing Around AsiaIn this episode of the Radical Global Marketing Podcast, host Steven Proud is joined by Harriet Gaywood, founder of Anoumis Communications, and one of the most experienced PR and communications leaders working in and around China today.With more than 25 years of international experience, Harriet has held senior communications roles across Asia, including Vice President of Public Relations and International Media at Chinese tech giant Huawei. She now works with leadership teams across the region, advising on strategic communications, reputation management, and media engagement in complex, global environments.
2026-01-2344 minThe Radical Global Marketing PodcastTom Wells - Life CouriersIn this episode of the Radical Global Marketing Podcast, host Steven Proud sits down with Tom Wells, Global Marketing Manager at Life Couriers, one of the world’s leading healthcare and life science logistics groups.Tom’s career is anything but typical. From studying music and diving deep into audio production and coding, to building a freelance digital career, running HR, and finally landing in global marketing. His journey is a masterclass in adaptability, curiosity, and saying “yes” to opportunities.Today, Tom helps steer the brand and marketing strategy for a bu...
2025-11-2140 minThe Radical Global Marketing PodcastGreg Savarese - Sino TasteIn this episode of the Radical Global Marketing Podcast, we sit down with Greg Savarese, founder and CEO of Sino Taste, a comprehensive food and beverage investment group shaping the future of coffee in China.Greg shares his remarkable 20-year journey in China, from co-founding a fast-casual restaurant group to pivoting back to his first passion: coffee. Today, Sino Taste operates across the entire coffee value chain, from sourcing and roasting to retail and wholesale, with bold plans to integrate even further by launching their own coffee farm in Yunnan.
2025-09-1627 minThe Radical Global Marketing PodcastShaheen Samavati - Vera ContentIn this episode of the Radical Global Marketing Podcast, co-host Steven Proud speaks with Shaheen Samavati, CEO and co-founder of Vera Content, a multilingual content agency based in Madrid.A former journalist turned marketing leader, Shaheen shares her journey from U.S. newspapers to Spain’s startup scene, and how she went on to build a team that helps global brands create authentic, multilingual content that resonates with audiences across cultures.Key talking points from this episode:From journalism to marketing leadership: How Shaheen’s background in business jour...
2025-08-1828 minThe Radical Global Marketing PodcastKatja Omlor - Coltene GroupIn this episode, we sit down with Katja Omlor, a passionate and experienced marketer who thrives on authentic storytelling and leveraging user-generated content to amplify brand messaging. At the time of this recording, Katja was the Global Product Marketing Director for Leica Geosystems, part of Hexagon, a world leader in premium measurement and survey equipment. She has since taken on an exciting new challenge as Director of Global & Corporate MarComs at Coltene Group, a global leader in dental equipment and consumables.With a career spanning B2B industries from i...
2025-02-1338 minThe Radical Global Marketing PodcastKatie Smith - Wild Path ConsultingKatie Smith is the Founder and CEO of Wild Path Consulting and a Fractional CMO.Katie is a dynamic force who masterfully blends adventure with marketing expertise, transforming stagnation and chaos into clear strategic success. She joined us to share her incredible career journey and unique insights that will inspire and challenge how you think about marketing and leadership.Wild Path Consulting helps businesses that care about the future of our planet and its people to craft compelling strategies, build strong marketing teams, and remain flexible in how they position their products and services. With...
2025-01-2237 minThe Radical Global Marketing PodcastSaul Hudson - Co-Founder and Managing Partner, Angle42In the latest episode of The Radical Global Marketing Podcast, we sit down with Saul Hudson, Co-founder and Managing Partner of Angle 42.With decades of experience as a communications leader—most notably as General Manager, Americas at Reuters News—Saul specializes in helping cutting-edge technology companies craft compelling narratives that resonate with mainstream media, financial industries, and global audiences.Angle 42 is a strategic communications consultancy specializing in helping exponential growth technology companies achieve their goals. With deep expertise in bridging the gap between the technology sector, mainstream media, and fina...
2025-01-1233 minThe Radical Global Marketing PodcastFrom Hard News to Branded Content: An Interview with Daniel Edward RosenDaniel Edward Rosen is the founder of DER Strategies, an exciting new content marketing consultancy launched earlier this year. Prior to founding DER Strategies, Daniel spent 9 years as Editorial Director for SJR, a leading content consultancy and part of WPP.Daniel has led strategy, editorial direction, account management, and content creation for several Fortune 500 companies in the tech and finance spaces. As a hugely experienced writer, editor, and journalist, Daniel's writing has appeared in Esquire, The New York Times, and New York Magazine, among others.DER Strategies is a content consultancy...
2024-12-1837 minThe Radical Global Marketing PodcastTerence Tam - Founder & CEO of Radical MarketingMarketing academic and serial entrepreneur, Terence Tam is the founder and CEO of Radical Marketing, a specialist marketing agency that helps top-tier coaches and professional expert speakers scale their businesses through webinar, seminar, and lead-gen marketing.Before moving to the corporate side of marketing, Terence was a lecturer, tutor, and researcher at Griffith University in Australia, where he specialized in internet marketing.Based in Borneo, Terence shares his experience as a marketer, marketing academic, and business owner. In this episode, he discusses:The Radical Approach to Marketing: Terence Tam shared the innovative...
2024-11-3030 minThe Radical Global Marketing PodcastNatalia Pamich - Global Marketer & Skincare EntrepreneurIn this episode of the Radical Global Marketing Podcast, Mike interviews Natalia Pamich, a global marketer with a wealth of experience from brands like Revlon, PepsiCo, and L’Oreal, who’s now embarking on an entrepreneurial journey with her own skincare line. Natalia shares insights from her international upbringing and career, covering the essentials of adapting to diverse markets, mastering sales to understand consumer behavior, and building brands that resonate globally. She also dives into the latest marketing trends, from influencer strategies to the transformative potential of AI, offering listeners fresh perspectives on what it takes to succeed in toda...
2024-11-2622 minThe Radical Global Marketing PodcastBianca Blake & Prashant Mahajan - KlickrrBianca Blake and Prashant Mahajan are the co-founders of Klickrr.Klickrr is a cloud-based communications platform that provides an easy-to-use, ‘done for you’ service, helping businesses send compliant text messages that cut through the clutter and connect with their customers. It is designed to help startups and mid-sized businesses enhance their revenue, make it predictable, and scale efficiently.Bianca, who now holds the role of CEO, is a hugely experienced marketer with a rich professional background, including 15 years of global marketing experience in various sectors including pharmaceutical, consumer healthcare, and FMCG.Prashant, who now...
2024-09-1335 minThe Radical Global Marketing PodcastElad Hefetz - AirfleetElad Hefetz is the CEO at Airfleet. Elad loves everything tech and marketing. With more than 10 years researching technologies and innovation and 7 years in marketing, he leverages tech to support marketing, and uses marketing to explain the tech.Airfleet focuses on creating and optimizing websites for tech B2B with a buyer journey that makes sense and generates revenue.In this episode:Elad discusses modern B2B marketing strategies, focusing on identifying customer personas, personalizing customer journeys, and utilizing technology to optimize marketing efforts.He outlines various methods for identifying customer...
2024-09-0919 minThe Radical Global Marketing PodcastDave Beveridge - Project Director, ChaosDave Beveridge is Project Director for Chaos, a provider of 3D and rendering solutions for architects, engineers, visual artists and media/entertainment companies. For his role, Dave is responsible for new commercial initiatives, largely centered on GTM.Prior to joining Chaos, Dave was the Director of Global Strategic Marketing at Deutsche Börse subsidiary SimCorp A/S, a provider of IT solutions to large investment management institutions worldwide. With teams in the UK, US and Asia, Dave’s mandate was to leverage data and insight to target the right personas with resonant messaging through their preferred channels. Dave...
2024-07-2137 minThe Radical Global Marketing PodcastKelley Valone - ProveKelley Valone is a seasoned marketing professional with extensive experience in demand generation, SaaS, and various marketing strategies. She is the Director of Global Marketing at Prove, where she oversees demand generation strategies and marketing operations.In this episode:Kelley discusses her career and touches on many facets of B2B marketing. Some takeaways:Demand Generation Evolution: Marketing professionals should recognize the evolving nature of demand generation, which now encompasses not just lead acquisition but also pipeline acceleration and customer upselling.Importance of ABM and Field Marketing: Account-Based M...
2024-07-0131 minThe Radical Global Marketing PodcastNandini Nandakumar - SmirnoffNandini is an intrapreneurial Marketer and a collaborative leader with over a decade of experience in Marketing Fortune-500 brands within consumer goods, retail, and e-commerce. She is a global marketer having worked across Asia, Europe, and North America, and has a track record of delivering strong business performance on legacy and turnaround brands. What fires her up is having an impact on consumers’ lives, businesses, and society at large. She is a bold & brave leader, who holds the performance bar high but also leads with empathy. She is currently the Global Marketing Director for Smirnoff with...
2024-06-0720 minThe Radical Global Marketing PodcastDave Koerner - 75FDave Koerner is an award-winning marketing leader with a background in international business development and building revenue-based marketing teams. He has traveled to 50 US states and 53 countries, and his natural habitat consists of early to mid-stage tech companies or challenger brands.Dave is the VP of Global Marketing at 75F -- the global market leader in building automation. The company is based in Minneapolis, backed by Bill Gates, and uses smart sensors and wireless controls to create an energy autopilot for commercial building HVAC. In this episode:We delve into Dave’s un...
2024-05-1535 minThe Radical Global Marketing PodcastAndy Smith - StrategiQAndy Smith is the founder and CEO of StrategiQ.Andy is a hugely driven and insightful marketer with an interesting professional background and journey to becoming the founder and leader of an award-winning agency.Throughout the conversation, Andy comes across as a logical and analytical thinker with an obvious enthusiasm and vision. He speaks with a lot of objectivity and clearly values accountability within the working environment he has created.StrategiQ is a UK-based, strategy-first marketing agency founded in 2013. Andy and his team offer clients a truly personalized experience based on their ability...
2024-04-1144 minThe Radical Global Marketing PodcastSean O'Brien - Mott CorporationSean O'Brien is a seasoned marketing and communications professional with a rich background in both B2C and B2B sectors. Sean currently holds the position of Global Head of Marketing and Communication at Mott Corporation, a company specializing in precision filtration technologies. With a career spanning various industries, including sporting goods, safety equipment, and technology innovation, Sean brings a wealth of experience to his role. His journey began in the realm of sporting goods, working with brands like New Balance, and evolved through significant roles at Honeywell and Stanley Black & Decker, before joining Mott Corporation.
2024-03-2027 min
The Goodman PodcastNavigating B2B Marketing in China: Insights from 21 Years in Business Mike GoldenJoin us on The Goodman Podcast as we dive deep into the world of B2B marketing in China with Mike Golden, founder of Brandigo China. With over two decades of experience, Mike shares valuable insights and stories from his journey, including transforming failures into successes and navigating the unique challenges of the Chinese market. From crafting compelling campaigns for multinational clients to leveraging local channels like WeChat and Douyin (Chinese TikTok), discover the strategies driving business growth in China. Whether you're an entrepreneur, marketer, or simply curious about business in China, this episode offers valuable lessons and inspiration.
2024-03-1929 minThe Radical Global Marketing PodcastCheryl Caudill - GreifCheryl Caudill is the Vice President of Global Marketing Communications for Greif, a leading supplier of industrial packaging products. In this episode, she shares her extensive marketing experience, including how her journey in marketing began with a major in journalism and advertising. In this episode:Cheryl emphasizes the evolution of marketing over the years, particularly due to the COVID-19 pandemic, which forced companies to embrace digital strategies, tech talks, webinars, and other digital marketing initiatives. She highlights the increasing importance of AI and chatbots in the sales funnel, facilitating quicker customer interactions and en...
2024-03-0717 minThe Radical Global Marketing PodcastAdam Clark - HasbroAdam Clark is the Director of Integrated Marketing, Asia for Hasbro, one of the largest toy and game manufacturers in the world. Based in Hong Kong for over 10 years, Adam is an incredibly experienced marketer with a unique background. He has previously been part of Accenture working on significant marketing operations projects, project managing CRM implementations, and process design initiatives, as well as gaining brand management experience with Nestle USA before making the move to Asia.In this episodeAdam talks about his early career at Accenture working on sign...
2024-02-2931 minThe Radical Global Marketing PodcastSylvia Zanetti – Managing Director of StratitudeSylvia Zanetti is the Managing Director and Lead Strategist for Stratitude, a strategic integrated marketing agency headquartered in South Africa that is part of the PLP Group. Sylvia leads her award-winning team in campaigns that focus on enabling their clients to build rewarding relationships with their target audiences.Sylvia leads her award-winning team with an infectious passion and enthusiasm, which is also clearly evident in her other role as a member of the EMEA board for AMIN, and an international network of independent agencies that supports partnerships and collaboration.Previously, Sylvia has had the role...
2024-02-2047 minThe Radical Global Marketing PodcastSusie Lee-Kilgarif - Stellarmann and William AlexanderSusie Lee-Kilgariff is the Group Head of Marketing for Stellarmann and William Alexander, both part of the Wellcombe Group. Stellarmann is a consulting business that helps companies develop highly skilled teams and deliver successful technology and change programmes. William Alexander is a recruitment agency.Susie herself is a hugely passionate, driven, and successful marketing leader with a unique career journey. She has a wealth of experience working both agency and client side, as well as running her own consultancy.She is an advocate for the power and importance of data analytics and measurement and has...
2024-01-2649 minThe Radical Global Marketing PodcastKay Geithner - APM Terminals Crane & Engineering ServicesKay Geithner is Managing Director of APM Terminals Crane & Engineering Services. Kay is a hugely experienced, dynamic, and innovative international business leader, working in a fascinating sector, and is currently spearheading an exciting period of marketing strategy development and positioning. For this special episode of the Radical Global Marketing Podcast, we get a very unique client-side viewpoint. In this episode: Kay takes us through his background in engineering working in international teams in Europe and Asia. He discusses some of the...
2023-12-1939 minThe Radical Global Marketing PodcastPeter Bomer & Bessie Lee - China Inside OutBessie Lee & Peter Bomer are the authors of the recently published China Inside Out, a fantastic new book inspired by Bessie’s hugely popular podcast, Beiwanglu, as well as both Bessie and Peter’s decades of experience leading successful businesses in China.Bessie is the founder of Withinlink a China-based start-up incubator and early-stage venture fund focused on Chinese digital and marketing technology. She has held several prominent leadership roles including CEO of Mindshare, and Greater China CEO at WPP. She is also the co-founder of the Mobile Marketing Association in China.Peter is a seri...
2023-12-1449 minThe Radical Global Marketing PodcastCiaran Connolly - Profile TreeCiaran Connolly is the founder of Profile Tree, an award-winning digital agency based in Northern Ireland that helps its clients identify and implement effective online strategies.The Profile Tree team covers all aspects of digital marketing including sleek website design, SEO, impactful content marketing, and e-commerce advice. They now work with over 200 businesses of all sizes, helping them to compete online.Ciaran himself is a digital pioneer, starting out in his marketing career helping retail businesses get to grips with the digital revolution and onset of online shopping. He and his team have produced a...
2023-11-2328 minThe Radical Global Marketing PodcastMatt Field - Aventum GroupMatt Field is the Chief Marketing Officer for Aventum Group.Matt has had a fascinating journey from sales to marketing professional and business leadership with an obvious talent, and passion for his brand and the work he and his team do to help drive the business forward. The strategy he has developed and led is really helping Aventum stand out from the competition in its space.Aventum Group is a global reinsurance business group that operates in both the underwriting and broking sectors of the industry. The company currently operates in 15 locations around the world...
2023-11-1329 minThe Radical Global Marketing PodcastJames Killoran - The Mission ControlJames Killoran is the Head of Strategy at The Mission Control, an international, award-winning creative agency that is producing brilliant work for the global life science and healthcare sectors.Headquartered in Northern Ireland, The Mission Control specializes in brand development and communication that engages with people, moving away from the “hard sales pitch” and demonstrating an understanding of the problems people have and being able to answer the hard questions. In simple terms, prioritizing the conversation over the sale, and building relationships.In this episode:James talks about his career journey as a crea...
2023-11-0853 minThe Radical Global Marketing PodcastTanweer Alam - Kemin NutrisuranceDr. Tanweer Alam is Global Marketing Director for Kemin Nutrisurance.With a background in animal health, as well as time served in the Indian military, Tanweer has had a fascinating journey to become the talented and passionate marketing professional and leader that he is today, and he takes us through that journey in today’s episode. He also discusses how marketing strategy fits within his company’s broader business objectives.Kemin is a human and animal nutrition product and service provider, and Tanweer’s business, Kemin Nutrisurance, is a global leader in pet food and render...
2023-11-0129 minThe Radical Global Marketing PodcastAndy Yen - ServiceNowAndy Yen, Global Partner Marketing Director for ServiceNow.Andy is very much a results-driven, collaborative marketing leader with 16 years of experience building and scaling global marketing teams and campaigns. He has previously had senior product marketing roles with ShareBird, Oracle, and SAP, and holds an MBA from the University of California, Berkeley Haas School of Business.ServiceNow is a cloud-based platform that helps companies manage digital workflows and productivity. In this episode:Andy talks about his journey to marketing from sales and business development for technology companies and how this has i...
2023-10-1626 minThe Radical Global Marketing PodcastDoris Gong - Volvo Construction EquipmentDoris Gong is Head of Brand Marketing & Communication Asia for Volvo Construction Equipment.Doris has developed a very successful career to date, working with large global brands including Michelin and Johnson Controls. She now leads her team at Volvo Construction Equipment through an exciting period of innovation and sustainability positioning, at which her brand is very much at the industry forefront.In this episode:Doris talks about her unique career journey to marketing leadership in China for international brands.She discusses her personal enthusiasm for marketing technology and how this has...
2023-10-0233 minThe Radical Global Marketing PodcastAdam Selwyn - M BoothAdam Selwyn is Executive Vice-President Creative and Strategy Director for M Booth.M Booth is a creative, integrated communications agency, headquartered in New York City, that produces award-winning culturally competent campaigns that change the perceptions of key stakeholders and the behavior of consumers.Adam himself personifies how this drive for creativity in marketing and communications runs throughout the agency he represents. His passion for how creativity in marketing can be led by PR and comms specialists, away from the traditional ad creative departments is inspiring.In this episode: Adam talks about c...
2023-09-2630 minThe Radical Global Marketing PodcastThomas Catulli - SPS MarketingThomas Catulli is the CEO of SPS Marketing, an exciting full-service digital agency based in Linz, Austria, and Stuttgart, Germany, from where it services clients from all over the world.SPS Marketing describes itself as a team of reformers, transformers, and performers who implement extraordinary ideas and campaigns for their clients with passion and creativity. And from our experience working with Thomas and his team, that certainly holds true.Thomas started his career with Deutsche Telekom and has had success growing marketing businesses such as Adverserve, where he led the push towards a more programmatic...
2023-09-1137 min
ChinaFlexpat135 Radically Relevant China Marketing for Brand Success in ChinaTitle: Radically Relevant China Marketing for Brand Success in China. Quote: "China is fast moving and complicated. Combine context, content and channels to succeed.”Mike GoldenFounder and CEOChina Marketing Expert20 years China experienceShownotes start here:Learn from a real Marketing expert with 25 years experience in and with Japan and China.• Current B2C marketing environment in China• Market entry for international brands• Market barriers for international brands• About Chinese upcoming brands• Chinese brands going international• Job opportunities for flexpats both in China a...
2023-09-1016 min
China Flexpat#135 Radically Relevant China Marketing for Brand Success with Mike GoldenLearn from a real Marketing expert with 25 years experience in and with Japan and China.
• Current B2C marketing environment in China
• Market entry for international brands
• Market barriers for international brands
• About Chinese upcoming brands
• Chinese brands going international
• Job opportunities for flexpats both in China and in other countries
• Lifestyle advice for flexpats
Mike Golden is the founder and CEO of a marketing communications agency in Shanghai, with over 20 years of experience in China. He has also spent...
2023-09-0917 minThe Radical Global Marketing PodcastRobert Heldt - Custom MediaRobert Heldt is the CEO and co-founder of Custom Media KK, an award-winning, bilingual, full-service B2B marketing agency based in Tokyo, Japan. As an agency, Robert and his team are adept at developing effective marketing solutions that blend data and creativity with both local and international expertise, helping their clients bridge the gap between Japan and the world.As an experienced marketing leader, academic, and commentator, Robert has helped global brands from around the world enter and expand their Japan business. He is a firm believer in the power of story-telling, a digital pioneer (recently launching...
2023-09-0430 minThe Radical Global Marketing PodcastMalin Cunningham - HattrickMalin Cunningham is the founder and Managing Director of Hattrick, an exciting and successful UK-based B2B content marketing agency that has a particular focus on supporting businesses around sustainability issues.Malin herself is also a passionate sustainability and positive climate change commentator, coach, and speaker, reflected in the values of her business which has recently achieved certified B Corp Status, and as demonstrated by the Net Zero Masterclass, accredited seminars that Hattrick provides to sales and marketing teams around the world.In this episode:Malin talks about her earlier career and pathway t...
2023-08-2543 minThe Radical Global Marketing PodcastOrit Oz - Oz Global B2BOrit Oz is the founder and CEO of Oz Global B2B, a full-service specialist B2B agency headquartered in Israel. Originally established as Oz Branding, Orit and her talented team have spent the last 20 years promoting Israeli industry in the global marketplace – working closely with their clients to create world-class brands across multiple sectors.The Oz Global B2B team has pushed boundaries to become a leading, full-service global B2B agency in one of the world’s top export economies, helping clients tell unique brand stories that authentically reflect their business.In t...
2023-08-2352 minThe Radical Global Marketing PodcastLouise Morgan - Technical Marketing & PRLouise Morgan is the founder of Technical Marketing & PR (TMPR), a specialist agency delivering marketing and public relations campaigns that support sales strategies for businesses in the construction, engineering, and built environment industries. Louise has a wealth of experience in B2B marketing and communications, building lasting, long-term relationships with the clients and partners she works with, and has an infectious enthusiasm for both the businesses she represents and the industries they operate in.In this episode...The importance of storytelling and strong messaging is just as important for traditional B2...
2023-07-1135 minThe Radical Global Marketing PodcastLacey Li - Screening EagleLacey Li is the Head of Marketing APAC at Screening Eagle Technologies, a company with a mission to protect the built world with software, sensors, and data. Lacey has been a B2B marketer in international companies for over 16 years. Before Screening Eagle, she was Head of PMO for Marketing and Communications at Oerlikon. She has a BA from Guilin University of Technology and an MBA from ISC Paris.In this episode…Marketing is fundamental for the success of any business. So what can you learn from an expert B2B mar...
2023-07-0322 minThe Radical Global Marketing PodcastJoanna Hutchins - JKH Consultancy & AuthorJoanna Hutchins is a Fractional CMO at JKH Consultancy, an independent consultancy working with B2B and B2C businesses to drive growth. She is a global marketing and business executive with brand management experience combined with an entrepreneurial drive. Before JKH Consultancy, Joanna was the Global CEO of Cowan and is a current Adjunct Professor at Duke Kunshan University. Joanna is also the author of Chinafy: Why China Is Leading The World In Innovation And How The Rest Of The World Can Catch Up, where she shares her insights on disruptive growth in China.
2023-06-2632 minThe Radical Global Marketing PodcastBrad Olson - Two Rivers MarketingBrad Olson is the Vice President of Two Rivers Marketing, a fully integrated B2B marketing agency. Two Rivers Marketing is home to more than 140 challenge seekers and efficient problem solvers, B2B marketing specialists who know the business inside and out. Brad has also held the roles of Executive Director and Account Leader in the company. He has 25 years as a marketing executive, experienced in growing, serving, supporting, and developing Two Rivers Marketing’s associates.In this episode…Are you facing complex sales challenges as a B2B company? The cause of this...
2023-06-1930 minThe Radical Global Marketing PodcastJordan Audenaert - BBCJordan Audenaert is a Managing Partner of BBC, a Belgium-based creative agency providing B2B services to improve businesses through better communication. Jordan defines himself as a progressive agency manager, supporting and inspiring his team to take ownership. Jordan has over 30 years of experience as a marketer. He also devotes his time as President of the E3 International Agency Network, a global network of 26 independent marketing, communication, and branding agencies.In this episode…It’s a great time for marketing with innovative tools such as AI, helping creatives work more...
2023-06-1339 minThe Radical Global Marketing PodcastTips for B2B Marketing in China With Mike Golden of BrandigoMike Golden is the Founder and President of Brandigo China, an independent marketing communications agency based in Shanghai, China. As the founder of Brandigo, he has worked with multinational clients over the last 20 years to support their marketing and business growth efforts in China. Before Brandigo, Mike spent five years in Japan working in a marketing department of a Japanese graphic design software company, being fluent in both Chinese and Japanese. He has an MBA from the University of California, Berkeley.In this episode…Do you have great products or services as a B2...
2023-06-0617 minThe Radical Global Marketing PodcastJames Butler from EpermarketJames Butler is the Head of Marketing Communications at Epermarket, one of China’s most well-known online shops for international F&B brands. He is a multi-channel marketeer, operational across many projects and platforms. Before Epermarket, James was the Operations Manager of Glo London, responsible for developing and supporting a major F&B franchise opportunity in China. His background covers teaching, marketing, and product and business development.In this episode…China is a very challenging market to penetrate as an international brand. James Butler recommends partnering with trusted online stores in China...
2023-05-2938 minThe Radical Global Marketing PodcastDavid van Schaick - The Marketing PracticeDavid van Schaick is the Chief Marketing Office of The Marketing Practice, a global leader in B2B technology marketing. He is an enthusiast for B2B marketing as well as marketing strategy. He has previously been a board member at The Business Marketing Club, a trade organization that aims to improve the profile and practice of B2B marketing. As a business leader, David and his colleagues at The Marketing Practice work with best-in-market B2B tech brands.In this episode…Are you failing to achieve the growth you want as a...
2023-05-2528 minThe Radical Global Marketing PodcastOuti Armstrong: Medicel AGOuti Armstrong is the Vice President of Strategic Marketing and Development, as well as an Executive Board Member, for Medicel AG. Her company is a medical technology business, part of Halma plc, and whose founding purpose was to make eye surgery safer, simpler, and more efficient. Outi has also recently become a Member of the Board of Directors for BioGaia AB.Outi is a strategic, resourceful, and pragmatic leader who is passionate about building global cross-functional teams to achieve best-in-class performance.In this episode…Marketing is the lifeblood of every business. So...
2023-05-1831 min
The Radical Global Marketing PodcastTheodore O'Mahony from KANVIDTheodore O'Mahony is the General Manager of KANVID, an independent studio specializing in photos and videos for eCommerce use, short introductory videos, and bespoke content creation. He has a demonstrated history of working in the creative and e-commerce industries as well as helping teams grow. Over the years, Theodore has developed expertise in account management, SEO, market research, project management, and online content.In this episode…Content creation is one of the best ways a company can meet new clients — but it can be different in China. So where can you get the supp...
2023-04-0754 min
The Radical Global Marketing PodcastNatalie Lowe - The OrangeblowfishNatalie Lowe is the Founding Partner and CEO of The Orangeblowfish, an award-winning independent creative agency headquartered in Shanghai, China. The Orangeblowfish has been named winner of the Best Branding and Identity in APAC by Provoke Media for three consecutive years.As Managing Partner, Natalie is responsible for the agency's strategic vision and growth. Over the years, she has developed expertise in providing counsel and creative solutions to brands wanting to expand in APAC, especially in China.In this episode…Are you struggling to enter the China market? Have you considered hi...
2023-04-0349 min
Asia Business PodcastHow to Create a Buzzworthy Marketing Campaign in ChinaIf you were in Shanghai in 2019, you surely recall the blowout grand opening of Costco’s first store here. Yes, when they had to basically shut down part of a district and close the store early on the first day as a safety precaution. How was their so much buzz leading up to the grand opening? We talk to Mike Golden, Founder and President of Brandigo - the team that drew up the launch campaign for Costco. On that case study and other campaigns for clients in China. https://www.asiabusinesspod.com/ This is a public episode. If yo...
2022-08-2423 min
The Radical Global Marketing PodcastThe CMO's Guide to China Marketing: Kirsten Johnston from JWDKIt's Episode 3 of Season 2 of the CMO's Guide to China Marketing and it's another fascinating deep dive into China marketing with a leading expert working at the front lines of driving business growth in China.In this episode, we chat with Kirsten Johnston, the founder, and CEO of JWDK, an innovative and trailblazing brand design firm specializing in cultural and place identity in China. JWDK partners with property developers and investors to create great place visions and to tell cultural brand stories that connect people to the places they love. Their clients include international property d...
2022-06-1459 minThe Radical Global Marketing PodcastThe CMO's Guide to China Marketing: Jason Holland of STUDIO DOHOIt's episode two of season 2 for The CMO's Guide to China marketing podcast and we've got another entertaining and insightful interview. Steven was super excited to spend time with Jason Holland, Founding Partner of STUDIO DOHO, a boutique architecture and design agency that has been responsible for some of the most exciting offline brand experiences in China for both international and local organizations.Jason takes us through his journey from employee to start-up founder and beyond, and offers some of his key learnings for brands and marketers looking to boost their China growth....
2022-03-0354 min
Fuse - The PR, Marketing and Communications PodcastRunning a PR Agency in ChinaBrandigo Co-Founder and China President Mike Golden joins host Dan Gold to share his journey of launching a PR agency in China, navigating the cultural differences, and what brands need to reconcile with before deciding to operate there.
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Produced and Hosted by Dan Gold.
Production and editing supported by Martin Charlton Communications
Music:
Opening: New World by TONEZPRO.
Closing: Sunkissed by IKSON.
2021-11-1022 min
The Radical Global Marketing PodcastThe CMO's Guide to China Marketing: Josh Gardner, Co-founder and CEO of Kung Fu DataWe’re back!After a short break, we are delighted to bring you season 2 of The CMO’s Guide to China Marketing Podcast. And for our second season we are going with a slightly different format. Throughout season 1, Mike and Steven took a deep dive into all the major aspects of China marketing that international marketers and CMOs should be aware of. For season 2, we are excited to bring you a series of interviews with some of China’s leading international marketers, business leaders, and entrepreneurs, and get their perspective and insight into real-world businesses and cam...
2021-08-1255 min
The Radical Global Marketing PodcastThe CMO's Guide to China Marketing: The Agency EditionIt's episode 6 of The CMO's Guide to China Marketing and this time Mike and Steven have put together a special agency focussed episode due to popular demand!Agency friends and partners around the world have fed back that they'd like us to cover a few useful pieces of insight that can help them work with their clients and provide guidance on China marketing strategy and effective China marketing. So with decades of agency experience between them, and a big chunk of it China-based, that's exactly what the guys have done.Some of their points of...
2021-05-1323 min
The Radical Global Marketing PodcastThe CMO's Guide to China Marketing: Crisis CommunicationsIt's episode 5 of the CMO's Guide to China Marketing!Each month Steven and Mike cover off all the latest news and developments that are essential information for international CMOs and marketing managers with an interest in China, before taking a deep dive into a key aspect of China marketing. And this month the guys discuss the importance of good crisis communications planning for China.This month's China Dumplings news bites include Chinese regulators clamping down on illegal pricing strategies for China e-commerce platforms and why all those CNY social media posts might not be getting...
2021-04-0120 min
The Radical Global Marketing PodcastThe CMO's Guide to China Marketing: Episode 4 - 2021 PredictionsMike and Steven are back with a slightly different format for episode 4 of The CMO's Guide to China Marketing this month. As it's January and a fresh start for a new year, the guys offer up their predictions for trends and developments that all international marketers need to keep up to date with for China marketing in 2021. They chat in-depth about:Agile marketing in ChinaBrand fusionThe China digital landscapeChina Trade exhibitions in 2021If you think they missed anything, let us know!
2021-01-2221 min
The Radical Global Marketing PodcastThe CMO's Guide to China Marketing: LocalizationIt's Episode 3 of The CMO's Guide to China Marketing podcast!Each month Steven and Mike cover off all the latest news and developments that are essential information for international CMOs and marketing managers with an interest in China, before taking a deep dive into a key aspect of China marketing.This time out Mike and Steven take a long look at localization and what it means for any China marketing strategy, finishing with their top 6 'need to knows' for international CMOs and marketing managers.Also in this episode, Cinnamon Corgi makes another guest...
2020-12-1620 min
Winning at Business and LifeWinning at Business and Life with Mike GoldenDo you give without expectations?6 questions. 7 minutes. Pure insights. Episode 190: Successful business leaders understand the power of giving without expectations. Wise words from Mike Golden, President of Brandigo. Mike also has launched a new podcast available here.
2020-12-1008 min
Travel Tribe X Podcast with Jordan Chmiel#3 | Breaking Through the Great Wall of China with Steven ProudInterested in a corporate job or working in China? Travel Tribe virtually travels to Shanghai, China to join Steven Proud, Global Marketing Director of Brandigo, as WeChat:
✔️Living and Working in China
✔️Job Opportunities
✔️How to get your foot in the door working in China
✔️Experience living in China during the pandemic
#TravelVirtually 谢谢!
Show Outline
2:15-Background on Steven's Story
4:20- Overcoming Fears to go Abroad
7:25- Dealing with Culture Shock Moving to Asia
10:00- Getting Served at a Bar by a Llama
11:00- Perception of China by Outsiders
17...
2020-11-041h 15
The Radical Global Marketing PodcastThe CMO's Guide to China Marketing Episode 2: China Insight ResearchIt's episode 2 of the newly launched CMO's Guide to China Marketing, produced by Brandigo. Each month Steven and Mike cover off all the latest news and developments that are essential information for international CMOs and marketing managers with an interest in China, before taking a deep dive into a key aspect of China marketing.In this episode, the guys discuss new regulations for Chinese influencer marketing, the future of Douyin/TikTok, as well as how useful Covid-19 related messaging is to brands. They then take a detailed look at China insight research and how it c...
2020-11-0319 min
The Radical Global Marketing PodcastThe CMO's Guide to China Marketing, Episode 1: WeChat FundamentalsWe are beyond excited to bring you the very first episode of The CMO's Guide to China Marketing.To kick this series off, Mike and Steven discuss some of the latest news stories and trends in China marketing, before taking you on a practical deep dive into the ubiquitous China app, WeChat.If you are an international CMO with an eye on the China market or thinking about how best to launch your brand in China, The CMO's Guide to China Marketing is the podcast for you.
2020-09-1420 min
B2B IMPACT#15 - International Marketing with Mike Golden from Brandigo (B2B in Asia)Welcome to the latest episode of #B2BNAV, the podcast that helps you navigate the ever-changing #B2B landscape.
This week, BDB’s Matt Smith is joined by special guest Mike Golden, CEO of Brandigo, a global B2B agency doing cutting-edge work in social and digital spaces from its Shanghai base. Mike has some eye-opening stories to share from his time country-hopping, thanks to #COVID19 and its attendant travel restrictions, as well as an inside look at what post-quarantine life is like in Shanghai right now. But it wasn’t all coronavirus in this...
2020-04-2328 min