Brandigo China - Podcast Details

Shows

The Goodman PodcastNavigating B2B Marketing in China: Insights from 21 Years in Business Mike GoldenJoin us on The Goodman Podcast as we dive deep into the world of B2B marketing in China with Mike Golden, founder of Brandigo China. With over two decades of experience, Mike shares valuable insights and stories from his journey, including transforming failures into successes and navigating the unique challenges of the Chinese market. From crafting compelling campaigns for multinational clients to leveraging local channels like WeChat and Douyin (Chinese TikTok), discover the strategies driving business growth in China. Whether you're an entrepreneur, marketer, or simply curious about business in China, this episode offers valuable lessons and inspiration.2024-03-1929 min

The Radical Global Marketing PodcastKay Geithner - APM Terminals Crane & Engineering ServicesKay Geithner is Managing Director of APM Terminals Crane & Engineering Services. Kay is a hugely experienced, dynamic, and innovative international business leader, working in a fascinating sector, and is currently spearheading an exciting period of marketing strategy development and positioning. For this special episode of the Radical Global Marketing Podcast, we get a very unique client-side viewpoint. In this episode: Kay takes us through his background in engineering working in international teams in Europe and Asia. He discusses some of the...2023-12-1939 min

The Radical Global Marketing PodcastPeter Bomer & Bessie Lee - China Inside OutBessie Lee & Peter Bomer are the authors of the recently published China Inside Out, a fantastic new book inspired by Bessie’s hugely popular podcast, Beiwanglu, as well as both Bessie and Peter’s decades of experience leading successful businesses in China.Bessie is the founder of Withinlink a China-based start-up incubator and early-stage venture fund focused on Chinese digital and marketing technology. She has held several prominent leadership roles including CEO of Mindshare, and Greater China CEO at WPP. She is also the co-founder of the Mobile Marketing Association in China.Peter is a seri...2023-12-1449 min

The Radical Global Marketing PodcastDoris Gong - Volvo Construction EquipmentDoris Gong is Head of Brand Marketing & Communication Asia for Volvo Construction Equipment.Doris has developed a very successful career to date, working with large global brands including Michelin and Johnson Controls. She now leads her team at Volvo Construction Equipment through an exciting period of innovation and sustainability positioning, at which her brand is very much at the industry forefront.In this episode:Doris talks about her unique career journey to marketing leadership in China for international brands.She discusses her personal enthusiasm for marketing technology and how this has...2023-10-0233 min

ChinaFlexpat135 Radically Relevant China Marketing for Brand Success in ChinaTitle: Radically Relevant China Marketing for Brand Success in China. Quote: "China is fast moving and complicated. Combine context, content and channels to succeed.”Mike GoldenFounder and CEOChina Marketing Expert20 years China experienceShownotes start here:Learn from a real Marketing expert with 25 years experience in and with Japan and China.• Current B2C marketing environment in China• Market entry for international brands• Market barriers for international brands• About Chinese upcoming brands• Chinese brands going international• Job opportunities for flexpats both in China a...2023-09-1016 min

China Flexpat#135 Radically Relevant China Marketing for Brand Success with Mike GoldenLearn from a real Marketing expert with 25 years experience in and with Japan and China. • Current B2C marketing environment in China • Market entry for international brands • Market barriers for international brands • About Chinese upcoming brands • Chinese brands going international • Job opportunities for flexpats both in China and in other countries • Lifestyle advice for flexpats Mike Golden is the founder and CEO of a marketing communications agency in Shanghai, with over 20 years of experience in China. He has also spent...2023-09-0917 min

The Radical Global Marketing PodcastJoanna Hutchins - JKH Consultancy & AuthorJoanna Hutchins is a Fractional CMO at JKH Consultancy, an independent consultancy working with B2B and B2C businesses to drive growth. She is a global marketing and business executive with brand management experience combined with an entrepreneurial drive. Before JKH Consultancy, Joanna was the Global CEO of Cowan and is a current Adjunct Professor at Duke Kunshan University. Joanna is also the author of Chinafy: Why China Is Leading The World In Innovation And How The Rest Of The World Can Catch Up, where she shares her insights on disruptive growth in China.2023-06-2632 min

The Radical Global Marketing PodcastTips for B2B Marketing in China With Mike Golden of BrandigoMike Golden is the Founder and President of Brandigo China, an independent marketing communications agency based in Shanghai, China. As the founder of Brandigo, he has worked with multinational clients over the last 20 years to support their marketing and business growth efforts in China. Before Brandigo, Mike spent five years in Japan working in a marketing department of a Japanese graphic design software company, being fluent in both Chinese and Japanese. He has an MBA from the University of California, Berkeley.In this episode…Do you have great products or services as a B2...2023-06-0617 min

The Radical Global Marketing PodcastJames Butler from EpermarketJames Butler is the Head of Marketing Communications at Epermarket, one of China’s most well-known online shops for international F&B brands. He is a multi-channel marketeer, operational across many projects and platforms. Before Epermarket, James was the Operations Manager of Glo London, responsible for developing and supporting a major F&B franchise opportunity in China. His background covers teaching, marketing, and product and business development.In this episode…China is a very challenging market to penetrate as an international brand. James Butler recommends partnering with trusted online stores in China...2023-05-2938 min

The Radical Global Marketing PodcastTheodore O'Mahony from KANVIDTheodore O'Mahony is the General Manager of KANVID, an independent studio specializing in photos and videos for eCommerce use, short introductory videos, and bespoke content creation. He has a demonstrated history of working in the creative and e-commerce industries as well as helping teams grow. Over the years, Theodore has developed expertise in account management, SEO, market research, project management, and online content.In this episode…Content creation is one of the best ways a company can meet new clients — but it can be different in China. So where can you get the supp...2023-04-0754 min

The Radical Global Marketing PodcastNatalie Lowe - The OrangeblowfishNatalie Lowe is the Founding Partner and CEO of The Orangeblowfish, an award-winning independent creative agency headquartered in Shanghai, China. The Orangeblowfish has been named winner of the Best Branding and Identity in APAC by Provoke Media for three consecutive years.As Managing Partner, Natalie is responsible for the agency's strategic vision and growth. Over the years, she has developed expertise in providing counsel and creative solutions to brands wanting to expand in APAC, especially in China.In this episode…Are you struggling to enter the China market? Have you considered hi...2023-04-0349 min

Asia Business PodcastHow to Create a Buzzworthy Marketing Campaign in ChinaIf you were in Shanghai in 2019, you surely recall the blowout grand opening of Costco’s first store here. Yes, when they had to basically shut down part of a district and close the store early on the first day as a safety precaution. How was their so much buzz leading up to the grand opening? We talk to Mike Golden, Founder and President of Brandigo - the team that drew up the launch campaign for Costco. On that case study and other campaigns for clients in China. https://www.asiabusinesspod.com/ This is a public episode. If yo...2022-08-2423 min

The Radical Global Marketing PodcastThe CMO's Guide to China Marketing: Kirsten Johnston from JWDKIt's Episode 3 of Season 2 of the CMO's Guide to China Marketing and it's another fascinating deep dive into China marketing with a leading expert working at the front lines of driving business growth in China.In this episode, we chat with Kirsten Johnston, the founder, and CEO of JWDK, an innovative and trailblazing brand design firm specializing in cultural and place identity in China. JWDK partners with property developers and investors to create great place visions and to tell cultural brand stories that connect people to the places they love. Their clients include international property d...2022-06-1459 min

The Radical Global Marketing PodcastThe CMO's Guide to China Marketing: Jason Holland of STUDIO DOHOIt's episode two of season 2 for The CMO's Guide to China marketing podcast and we've got another entertaining and insightful interview. Steven was super excited to spend time with Jason Holland, Founding Partner of STUDIO DOHO, a boutique architecture and design agency that has been responsible for some of the most exciting offline brand experiences in China for both international and local organizations.Jason takes us through his journey from employee to start-up founder and beyond, and offers some of his key learnings for brands and marketers looking to boost their China growth....2022-03-0354 min

Fuse - The PR, Marketing and Communications PodcastRunning a PR Agency in ChinaBrandigo Co-Founder and China President Mike Golden joins host Dan Gold to share his journey of launching a PR agency in China, navigating the cultural differences, and what brands need to reconcile with before deciding to operate there. -- Produced and Hosted by Dan Gold. Production and editing supported by Martin Charlton Communications Music: Opening: New World by TONEZPRO. Closing: Sunkissed by IKSON.2021-11-1022 min

The Radical Global Marketing PodcastThe CMO's Guide to China Marketing: Josh Gardner, Co-founder and CEO of Kung Fu DataWe’re back!After a short break, we are delighted to bring you season 2 of The CMO’s Guide to China Marketing Podcast. And for our second season we are going with a slightly different format. Throughout season 1, Mike and Steven took a deep dive into all the major aspects of China marketing that international marketers and CMOs should be aware of. For season 2, we are excited to bring you a series of interviews with some of China’s leading international marketers, business leaders, and entrepreneurs, and get their perspective and insight into real-world businesses and cam...2021-08-1255 min

The Radical Global Marketing PodcastThe CMO's Guide to China Marketing: The Agency EditionIt's episode 6 of The CMO's Guide to China Marketing and this time Mike and Steven have put together a special agency focussed episode due to popular demand!Agency friends and partners around the world have fed back that they'd like us to cover a few useful pieces of insight that can help them work with their clients and provide guidance on China marketing strategy and effective China marketing. So with decades of agency experience between them, and a big chunk of it China-based, that's exactly what the guys have done.Some of their points of...2021-05-1323 min

The Radical Global Marketing PodcastThe CMO's Guide to China Marketing: Crisis CommunicationsIt's episode 5 of the CMO's Guide to China Marketing!Each month Steven and Mike cover off all the latest news and developments that are essential information for international CMOs and marketing managers with an interest in China, before taking a deep dive into a key aspect of China marketing. And this month the guys discuss the importance of good crisis communications planning for China.This month's China Dumplings news bites include Chinese regulators clamping down on illegal pricing strategies for China e-commerce platforms and why all those CNY social media posts might not be getting...2021-04-0120 min

The Radical Global Marketing PodcastThe CMO's Guide to China Marketing: Episode 4 - 2021 PredictionsMike and Steven are back with a slightly different format for episode 4 of The CMO's Guide to China Marketing this month. As it's January and a fresh start for a new year, the guys offer up their predictions for trends and developments that all international marketers need to keep up to date with for China marketing in 2021. They chat in-depth about:Agile marketing in ChinaBrand fusionThe China digital landscapeChina Trade exhibitions in 2021If you think they missed anything, let us know! 2021-01-2221 min

The Radical Global Marketing PodcastThe CMO's Guide to China Marketing: LocalizationIt's Episode 3 of The CMO's Guide to China Marketing podcast!Each month Steven and Mike cover off all the latest news and developments that are essential information for international CMOs and marketing managers with an interest in China, before taking a deep dive into a key aspect of China marketing.This time out Mike and Steven take a long look at localization and what it means for any China marketing strategy, finishing with their top 6 'need to knows' for international CMOs and marketing managers.Also in this episode, Cinnamon Corgi makes another guest...2020-12-1620 min

Travel Tribe X Podcast with Jordan Chmiel#3 | Breaking Through the Great Wall of China with Steven ProudInterested in a corporate job or working in China? Travel Tribe virtually travels to Shanghai, China to join Steven Proud, Global Marketing Director of Brandigo, as WeChat: ✔️Living and Working in China ✔️Job Opportunities ✔️How to get your foot in the door working in China ✔️Experience living in China during the pandemic #TravelVirtually 谢谢! Show Outline 2:15-Background on Steven's Story 4:20- Overcoming Fears to go Abroad 7:25- Dealing with Culture Shock Moving to Asia 10:00- Getting Served at a Bar by a Llama 11:00- Perception of China by Outsiders 17...2020-11-041h 15

The Radical Global Marketing PodcastThe CMO's Guide to China Marketing Episode 2: China Insight ResearchIt's episode 2 of the newly launched CMO's Guide to China Marketing, produced by Brandigo. Each month Steven and Mike cover off all the latest news and developments that are essential information for international CMOs and marketing managers with an interest in China, before taking a deep dive into a key aspect of China marketing.In this episode, the guys discuss new regulations for Chinese influencer marketing, the future of Douyin/TikTok, as well as how useful Covid-19 related messaging is to brands. They then take a detailed look at China insight research and how it c...2020-11-0319 min

The Radical Global Marketing PodcastThe CMO's Guide to China Marketing, Episode 1: WeChat FundamentalsWe are beyond excited to bring you the very first episode of The CMO's Guide to China Marketing.To kick this series off, Mike and Steven discuss some of the latest news stories and trends in China marketing, before taking you on a practical deep dive into the ubiquitous China app, WeChat.If you are an international CMO with an eye on the China market or thinking about how best to launch your brand in China, The CMO's Guide to China Marketing is the podcast for you.2020-09-1420 min

B2B IMPACT#15 - International Marketing with Mike Golden from Brandigo (B2B in Asia)Welcome to the latest episode of #B2BNAV, the podcast that helps you navigate the ever-changing #B2B landscape. This week, BDB’s Matt Smith is joined by special guest Mike Golden, CEO of Brandigo, a global B2B agency doing cutting-edge work in social and digital spaces from its Shanghai base. Mike has some eye-opening stories to share from his time country-hopping, thanks to #COVID19 and its attendant travel restrictions, as well as an inside look at what post-quarantine life is like in Shanghai right now. But it wasn’t all coronavirus in this...2020-04-2328 min