Shows
The Brandinc PR PodcastHow Digital PR + Automation Build Brands That Convert (feat. Mady Lanni of Manychat)What happens when PR meets automation? In this episode, Brandi Sims sits down with Mady Lanni, PR Lead at Manychat — the tool behind those viral “comment ‘cookie’ and I’ll DM you the recipe” posts blowing up your feed.From her digital PR roots to building reactive media teams that actually land coverage, Mady shares how PR drives more than awareness — it fuels growth, SEO, and conversion.🎯 In this episode:How PR and SEO work together to skyrocket brand visibilityThe secret to newsjacking without forcing a viral momentUsing automation to scale...
2025-12-1834 min
The Brandinc PR PodcastGlobal Growth & AI Storytelling: How Startup Radio’s Jörn Menninger is Reinventing the Startup ConversationFrom Germany to Texas — this episode of The Brandinc PR Podcast goes global with Jörn “Joe” Menninger, Founder and Host of StartupRadio.de, Germany’s leading English-language startup podcast.Host Brandi Sims, PhD, MBA dives into how Jörn built a powerhouse platform that has featured Nobel laureates, unicorn founders, Emmy winners, and bestselling authors—all while mastering AI-driven content strategy and digital PR.In this conversation, you’ll learn:🚀 How Startup Radio uses AI to filter and evaluate podcast pitches (with a
2025-12-1138 min
The Brandinc PR PodcastDominic K. Hawkins (NAACP) on Purpose-Driven PR, Leadership & Winning PRSA’s PR Pro of the YearWhat does it take to lead communications at one of the nation’s most historic civil rights organizations — and be named PRSA’s PR Professional of the Year?In this episode of The Brandinc PR Podcast, host Brandi Sims, PhD, MBA sits down with Dominic K. Hawkins, Vice President of Communications at the NAACP, for a powerful conversation on purpose-driven storytelling, mentorship, and the future of public relations.Dominic shares lessons from his 15-year career spanning PR agencies, corporate communications, and public affairs — with clients ranging from Audible and AT&T to Planned Parenthood and Mercedes-Benz. Togeth...
2025-12-0437 min
The Brandinc PR PodcastWhat Wicked 2 Can Teach You About Branding, Spin & Reputation ControlWicked 2 isn’t just a musical — it’s a masterclass in PR. In this episode, Brandi Sims, breaks down the spin, propaganda, image crafting, and crisis comms strategies happening behind the curtain in Oz. From Glinda’s perfectly packaged ‘good witch’ brand to the way Elphaba’s words are twisted into a villain narrative, this episode shows how Wicked mirrors real-world media manipulation and reputation battles. If you love PR, storytelling, or pop culture with a strategic twist, this is your new favorite episode. Plus: 5 actionable PR lessons you can use right now in your brand or business.R...
2025-11-2909 min
The Brandinc PR PodcastThe December PR Playbook: Evergreen Stories That STILL Get You PressDecember isn’t a dead month for PR… it’s a strategic advantage.In this episode, Dr. Brandi Sims breaks down what actually happens inside newsrooms during slow holiday cycles — and how PR pros and brands can use evergreen stories to land real visibility when competition is LOW.We’re covering:• Why journalists still need stories in December• Evergreen holiday angles that ALWAYS get picked up• What not to pitch this month• How to position yourself as an easy “yes” during a slow cycle• The December pitching strategy that makes your January strongerIf y...
2025-11-2112 min
The Brandinc PR PodcastNoah Greenberg on How Stacker Is Changing Earned Media for PR ProsWhat if getting consistent media placements wasn’t luck—but a repeatable system built on data and storytelling?On this episode of the Brandinc PR Podcast, host Brandi Sims chats with Noah Greenberg, Founder of Stacker, about how his platform helps PR firms generate thousands of high-impact placements at scale. We explore:How Stacker flips traditional pitching on its headThe role of automation, AI, and narrative in modern earned mediaLeadership hacks: calendar mapping, silent retreats, and running a high-growth company with clarityWhat Noah will be sharing at PRSA I...
2025-11-1324 min
The Brandinc PR PodcastLeading With Transparency: How Natalie Alberta Dusey Is Rewriting the Rules of Global LeadershipWhat happens when transparency becomes more than a buzzword — but the backbone of how teams lead, grow, and win?In this episode of The Brandinc PR Podcast, host Brandi Sims, PhD, MBA sits down with Natalie Alberta Dusey, the powerhouse Global Chief of Staff at Meet The People, to talk all things leadership, culture, and corporate transformation.With more than 22 years of experience across strategy, compliance, and organizational growth, Natalie shares how she’s helping redefine what modern leadership looks like — from building transparent client relationships to creating cultures that actually last.💬 What you’ll hear:
2025-11-0633 min
The Brandinc PR PodcastToo Late to Pitch for the Holidays? Absolutely Not.Think you missed your chance to land holiday media? Not on my watch.In this punchy short episode, I’m breaking down exactly what you can STILL pitch before the year wraps — yes, even if you haven’t sent a single holiday email yet.You’ll learn:✨ Why it’s not too late to pitch holiday stories🎁 The 3 holiday angles media outlets are still saying YES to🔥 How to stand out in a crowded season and avoid the “holiday noise”Whether you’re a small business owner, coach, expert, or brand looking to boost visibi...
2025-10-3005 min
The Brandinc PR PodcastAre You Building Relationships—Or Just Pitching in Disguise?Are You Building Relationships—Or Just Pitching in Disguise?Ever been invited on a podcast only to realize halfway through… it’s actually a sales pitch? 👀In this quick solo episode, Brandi Sims breaks down the growing trend of performative relationship marketing—where collaborations feel more like conversions—and how it’s quietly hurting your brand reputation.You’ll learn:✨ The difference between genuine connection and disguised pitching✨ Tools to help you build real trust (Dubsado, PodMatch, Descript, and more)✨ Why “reputation over revenue” should be your 2025 brand mantra
2025-10-2414 min
The Brandinc PR PodcastThe Cost of the Story: Black Alder’s Founders on Journalism, Trauma & TruthWhat’s the real cost of telling the story?In this powerful episode of The Brandinc PR Podcast, host Brandi Sims, Founder & CEO of Brandinc PR, sits down with sisters Chelsea Fuller and Takara Pierce, co-founders of Black Alder — a PR and narrative strategy firm leading conversations on equitable storytelling and trauma-informed media practices.Together, they unpack their groundbreaking new report, The Cost of the Story: Journalists, Trauma, and the Communities Left Holding the Story — the first comprehensive study examining how covering traumatic events impacts both journalists and the communities they represent.💬 Highlights from the...
2025-10-1754 min
The Brandinc PR PodcastFrom Fortune 50 to the Classroom: John James Nicoletti on Reinventing Communications StrategyWhat does it take to thrive across Fortune 50 boardrooms, government offices, start-ups, and the classroom? In this episode of The Brandinc PR Podcast, host Brandi Sims sits down with communications veteran John James Nicoletti to unpack his 30+ year career journey. From leading high-stakes corporate communications to shaping the next generation of professionals, John shares powerful insights on adaptability, strategy, and why reinvention is the secret to long-term success.RESOURCES + LINKSGet Brandi’s AI-Powered Tool For Pitching Media Right Here.Revamp Your Business Foundation with Our Exact Automation Tool That Streamlines Our Communications From Pros...
2025-10-0943 min
The Brandinc PR PodcastInfluencer Marketing Unfiltered: Sarah Boyd Spills the Real Tea\Influencer marketing isn’t just hashtags and pretty posts — it’s strategy, relationships, and serious impact. 💥In this episode of the Brandinc PR Podcast, host Brandi Sims (PR consultant, ForbesBLK Advisor, and founder of Brandinc PR) sits down with Sarah Boyd, CEO of The Digital Dept., to break down the business of influence.We get into:🔥 The biggest wins (and fails) Sarah’s seen in influencer marketing🔥 How brands can stop chasing clout and start building real partnerships🔥 What’s next for social, events, and AI in the influencer spaceIf you’re ready to stop gues...
2025-10-0228 min
The Brandinc PR PodcastOne Year Bold: Celebrating The Brandinc PR Podcast AnniversaryWe did it—The Brandinc PR Podcast is officially ONE year old! 🎉In this special anniversary episode, host Brandi Sims, Founder & CEO of Brandinc PR, reflects on the past year of powerful conversations, industry insights, and the behind-the-scenes lessons of running a podcast.Brandi shares:The standout guest moments and big takeaways from Year OneWhat producing the podcast has taught her about PR, storytelling, and communityHeartfelt shoutouts to the guests, listeners, and team who made this milestone possibleA sneak peek at what’s coming in Year T...
2025-09-2504 min
The Brandinc PR PodcastAI Writes It Fast… But Can You Trust It?AI is everywhere in content creation—but here’s the catch: audiences still crave authenticity. In this episode, Brandi Sims breaks down the truth about Authenticity vs. AI in Content Creation. From viral fails to smart ways AI can support (not replace) your voice, we explore how to keep your storytelling real while using the latest tools.✨ Expect bold insights, practical strategies, and a few surprising truths about what your audience actually wants. Whether you’re a PR pro, entrepreneur, or creator—this is your guide to blending human connection with digital innovation.RESOURCES...
2025-09-1825 min
The Brandinc PR PodcastSpeaking to Influence: On-Camera Confidence and Messaging Mastery with Alison DeyetteIn this powerful episode of the Brandinc PR Podcast, host Brandi Sims sits down with renowned media coach, brand strategist, and on-camera expert Alison Deyette. With a client roster that includes NBA and NFL athletes, Meta, Planned Parenthood, and A-list brands like Amazon and Nintendo, Alison has spent over two decades helping individuals show up powerfully—in front of the camera, on stage, and in the boardroom.Together, we explore:How to master media interviews and public speaking with confidenceCommon blind spots in communication—and how to fix themTips for a...
2025-09-1136 min
The Brandinc PR PodcastFrom Garage to Greatness: James Garland on Building a Multi-Million Dollar Wellness BrandWhat does it really take to stand out in a crowded health and wellness market? James Garland, Director of Marketing for Pure Thera RX, joins me to spill the secrets behind scaling a supplement company from humble garage beginnings to a multi-million-dollar powerhouse.In this episode, we talk about:The marketing moves that cut through the noise in a saturated industryHow to build real consumer trust that lastsStorytelling strategies that drive revenue (not just likes)The future of supplement marketing and the trends you can’t afford to ign...
2025-09-041h 02
The Brandinc PR PodcastViral Isn’t Enough: Breaking Down Tyla’s U.S. EP MisfireTyla’s debut EP didn’t hit the Billboard 200—and the internet wasted no time calling it a flop. But here’s the twist: she’s streaming millions globally and crushing Afrobeats charts. So why didn’t that momentum land in the U.S.?In this episode, I’m breaking down the rollout missteps, how her own comments fueled the backlash, and what PR moves could’ve changed the narrative. Plus, we’ll talk about why so many viral stars—from TikTok sensations to Grammy winners—struggle to convert hype into long-term chart success.If you’ve ever wondered w...
2025-08-2825 min
The Brandinc PR PodcastGreat Jeans or PR Nightmare? The Sydney Sweeney x American Eagle BacklashWhen American Eagle tapped Sydney Sweeney for their 'Great Jeans/Great Genes' campaign, they probably expected buzz—not backlash. Instead, the internet lit up with accusations of dog-whistle messaging, political spin, and a full-on culture war over… jeans.In this episode, I’m unpacking the PR playbook behind the chaos: what American Eagle got right, why Sydney Sweeney’s silence was strategic, and what this whole moment says about branding in a world where every ad can go viral for the wrong reasons.Whether you’re a PR pro, brand strategist, or just here for the pop cu...
2025-08-2031 min
The Brandinc PR PodcastIs It Too Soon for PR? Timing Your Media Strategy with Tech StartupsWhen is the right time to start public relations for your startup? And what if you’re trying to break into the U.S. market from abroad?In this episode, host Brandi Sims sits down with Scott Rosenblum, President and Founder of LEVEL PR, to unpack one of the most misunderstood elements of startup success: PR timing. With over 20 years in tech PR and a niche focus on B2B and fintech startups, Scott shares when founders should hit “go” on media strategy—and when it’s smarter to hit pause.🔹 Learn how to identify the signals t...
2025-08-141h 00
The Brandinc PR PodcastBranding with Purpose: Dr. Charmain Jackman on Building Mental Health Movements that MatterIn this episode, Brandi Sims sits down with award-winning psychologist, TEDx speaker, and full-blown branding powerhouse, Dr. Charmain Jackman, to talk all things visibility, voice, and values.From pivoting out of a career as a school psychologist to launching her company InnoPsych during the pandemic, Dr. Jackman breaks down how she turned her brand into a movement—one rooted in mental health equity, entrepreneurship, and authentic storytelling.We dive into her debut book, The Black Therapist’s Guide to Private Practice and Entrepreneurship, what it really means to “brand your VOICE,” and how BIPOC mental health lea...
2025-08-0730 min
The Brandinc PR PodcastIgniting Brand Stories with Matt Kovacs: Inside the Consumer PR Engine at BLAZEWhat does it take to keep major consumer brands like Monster Energy and Boxed Water in the spotlight? In this episode of The Brandinc PR Podcast, host Brandi Sims sits down with Matt Kovacs, President of BLAZE PR, to explore the strategy behind standout campaigns in CPG, wellness, and hospitality.With over 20 years in the game and a trophy case of awards to match, Matt shares real stories from the trenches of PR—from landing coverage on The Today Show to leading innovative rebrands. If you’re a communications pro, brand builder, or just obsessed with what makes me...
2025-07-3037 min
The Brandinc PR PodcastTeaching the Creator Economy: Inside the Classroom with Bill ZimmermanIn this episode of the Brandinc PR Podcast, Brandi Sims sits down with Penn State professor and author Bill Zimmerman to explore the intersection of digital media, education, and the booming creator economy. From his new textbook, Understanding the Creator Economy, to launching content creator summer camps and certificate programs, Bill shares how he's preparing students—both aspiring influencers and future PR pros—for success in this fast-evolving space. Tune in for valuable insights on the future of education, creator-brand partnerships, and how schools can catch up to the digital revolution.RESOURCES + LINKSGe...
2025-07-2459 min
The Brandinc PR PodcastMic Up & Stand Out: How Joe Massa Built a Podcasting Empire from Static to StrategyWhat does it really take to cut through the digital noise and own your voice in today’s content-saturated world? In this episode, Brandi Sims sits down with Joe Massa, CEO of Podtopia Network, longtime media pro, and host of the Podcast Accelerator, to break down the power of storytelling, podcasting as PR, and how brands can use their voice to scale real influence.We’re talking:The future of podcasting (yes, it’s still growing!)Why every brand should think like a media companyHow to launch a show that doesn’t flop...
2025-07-1744 min
The Brandinc PR PodcastAcross the Pond & On the Record: Media Training Secrets with UK PR Powerhouse Guy ClappertonWhat happens when a top-tier UK journalist-turned-media-trainer drops 30+ years of press wisdom on the mic? You press record—and take notes.This week on The Brandinc PR Podcast, Brandi Sims chats with Guy Clapperton, host of one of the top 15 futurist podcasts worldwide (yes, number nine), PR industry legend, and a voice of reason for anyone who's ever blanked during a media interview. With roots in Croydon and a résumé that includes coaching executives since 2002, Guy brings a sharp, non-American perspective to how we present ourselves in interviews, from strategy to delivery.We talk interv...
2025-07-1031 min
The Brandinc PR PodcastHow This Is DeLaCruz Is Flipping the Script on Live Music StorytellingWho really makes the magic happen on tour? Spoiler alert: it’s not just the people on stage.In this episode of the Brandinc PR Podcast, host Brandi Sims chats with the creator of This Is DeLaCruz, the media platform and YouTube channel giving long-overdue flowers to the touring crew—the front-of-house engineers, techs, and tour managers powering the world’s biggest shows.We dive into how they built a niche brand from scratch using organic storytelling, real-deal credibility, and strategic partnerships with major names like Guitar Center and Insta360. Plus: how they’re amplifying female pr...
2025-07-031h 03
The Brandinc PR PodcastHow Dugout Mugs Scored $50M in Sales with Bold Branding & Social Proof: A Conversation with CEO Kris DehnertWhat does it take to turn a simple idea—like drinking out of a baseball bat—into a multi-million dollar brand? This week on The Brandinc PR Podcast, host Brandi Sims sits down with Kris Dehnert, the powerhouse CEO and co-founder of Dugout Mugs, to talk strategy, sales, and staying grounded while scaling big.With over $50 million in sales, partnerships with Major League Baseball, and a social media audience of over 3 million followers, Dugout Mugs is far more than a novelty—it’s a case study in brand credibility, social proof, and disruptive marketing done right.But Kris doesn’t...
2025-06-2654 min
The Brandinc PR PodcastFrom Trailblazer to Legacy Builder: Monique A.J. Smith on Leading Loud in Sports & Life”How do you lead when you’re the first — and often the only one — in the room?In this powerful episode of the Brandinc PR Podcast, Brandi Sims sits down with the incomparable Monique A.J. Smith, a pioneering force in athletics administration and leadership coaching. With over 30 years in the game, Monique has built a dynamic brand across podcasting, publishing, education, and executive training — and she’s just getting started.Together, they dive into:Breaking barriers as one of the first Black women in athletic leadershipBuilding a brand that spans generat...
2025-06-191h 08
The Brandinc PR PodcastPR Royalty & Franchise Reality with Aquila Mendez-Valdez of Haute in TexasThis episode of the Brandinc PR Podcast features a conversation with Aquila Mendez-Valdez, Founder and CEO of Haute in Texas, the award-winning PR and marketing agency behind collaborations with brands like Vogue, Prada, Neiman Marcus, and Orangetheory.Brandi and Aquila dive into the real, raw, and rewarding sides of entrepreneurship—how Aquila scaled her business to six figures, built a franchise model for other women to launch their own agencies, and juggles motherhood and media with undeniable grace (and grit).Expect laughs, lessons, and bold truths about building a brand, managing a team, navigating media wins a...
2025-06-1229 min
The Brandinc PR PodcastFrom Ballots to Vows: How Brian Franklin Turned Political Strategy into the Ultimate Love Story BusinessWhat do presidential campaigns, power ballads, and wedding speeches have in common? Brian Franklin.In this episode, Brandi chats with the multi-hyphenate co-founder of Vows & Speeches—a wildly creative, award-winning biz that helps people say the right words when it matters most. From advising politicians to helping couples express their vows without sounding like AI, Brian brings the receipts on building a niche brand that actually connects.We dig into how he went from backstage passes and ballot initiatives to landing press in the New York Times, what it's like building a business with your spouse...
2025-06-0543 min
The Brandinc PR PodcastFrom Stage to Stream: What the 2025 AMAs Taught Us About PRThe red carpet was hot, the performances were 🔥—but the real story? How the American Music Awards are changing the PR game. In this episode, Brandi breaks down how award shows like the AMAs are no longer just entertainment—they're strategic visibility goldmines.🎯 From CBS + Paramount+ streaming strategy to red carpet brand collabs and viral TikTok moments, this is your playbook for turning events into PR power moves. Whether your client is on stage or in the crowd, you’ll want to take notes.
2025-05-2924 min
The Brandinc PR PodcastBots in Blazers: Is AI Making PR Smarter or Just Louder?Is AI the new PR assistant we never knew we needed… or the reason journalists are ghosting your pitches? In this bold mini-episode, Brandi Sims breaks down the real impact of AI on public relations—from smarter strategy to overdone spam. We’re talking robot-written press releases, fake thought leaders, and what you actually need to know to stay ahead without losing your human touch.🔥 Whether you love ChatGPT or low-key fear it, this episode is your 15-minute reset on how to keep your PR real in a world of bots.
2025-05-2226 min
The Brandinc PR PodcastYou Are the Media: Gresham Harkless Jr. on Going from Invisible to IrresistibleTired of feeling like your brand’s playing hide and seek with success? This week, we’re chopping it up with THEGresham “Gresh” Harkless Jr.—the genius behind CBNation and Blue 16 Media. He’s not just preaching visibility, he’s handing out the whole strategy playbook for CEOs, entrepreneurs, and creatives who are ready to shine loud and proud.From building your biz like a media company (yes, you are the media) to spicy truths about SEO, branding, and web design — we cover it all. Oh, and we even get into the guilty pleasures and marketing buzzwords Gresh thinks des...
2025-05-1532 min
The Brandinc PR PodcastThe 3 Biggest PR Myths (and What To Do Instead)Think you need to be famous, have an event, or already have media buzz to land press? Think again. In this episode, I’m breaking down the 3 biggest myths about getting PR — and showing you exactly what works instead. You’ll learn how to pitch yourself confidently (even if you’re just getting started), how to build media credibility from scratch, and why the “celebrity factor” is overrated. This is the pep talk and strategy session you didn’t know you needed.
2025-05-0824 min
The Brandinc PR PodcastBeer, Boardrooms & Box of Chocolates: Dayna Adelman on PR Adventures You Can’t Predict (But Will Definitely Laugh About)What do Forrest Gump, corporate boardrooms, and global beer brands have in common? Honestly… more than you’d think. In this episode of The Brandinc PR Podcast, I’m sitting down with Dayna Adelman — 15-year PR powerhouse, former HEINEKEN comms exec, and freshly minted author of The Youngest One in the Room. We’re diving into her career full of unplanned (but wildly meaningful) escapades, what it’s really like being the youngest voice at the table, and the PR bloopers that still make her blush.We’re also getting real real about:🍺 How leading PR across the U.S., Indo...
2025-05-0148 min
The Brandinc PR PodcastFrom Brain Tumors to Backstage Passes: The Wild Ride of Benjamin ShraderWhat do Wiz Khalifa, a golf ball-sized brain tumor, and social media concert wizardry have in common? Benjamin Shrader.In this electric episode of The Brandinc PR Podcast, Brandi sits down with the Texas-based CEO of Shrader Promotions, who went from student side hustles to packing out venues with chart-topping artists—all while navigating severe dyslexia, ADHD, and a life-altering haealth scare.We’re talking:Booking megastars with just social media sorceryTurning neurodivergent challenges into entrepreneurial superpowersSurviving brain surgery and coming back LOUDER (even with one ear!)Why...
2025-04-241h 16
The Brandinc PR PodcastPR Lessons from The White Lotus: Crisis, Chaos & Curated PersonasGrab your sunscreen and your media statements—because we’re diving deep into the drama-filled waters of The White Lotus Season 3In this solo episode, I’m unpacking the scandal, the storytelling, and the not-so-subtle PR disasters that unfold at the most luxurious (and chaotic) resort on TV. What can brands learn from it all? More than you'd think.✨ Crisis comms when everything goes sideways✨ Curated influencer personas vs. messy reality✨ Cultural mishaps & the importance of brand sensitivity✨ What it would look like if White Lotus had a publicist (hint: spin, spin, spin)✨ And how...
2025-04-1733 min
The Brandinc PR PodcastFrom Coca Cola to Cracker Barrel: How Tracy Tilson Built a PR Empire — And a National Holiday!She’s the powerhouse behind PR campaigns for Coke, Staples, Carrabba’s, and Cracker Barrel — and that’s just the appetizer. Tracy Tilson, President & Founder of Tilson PR, dishes on her journey from big-name brands to bold, boutique brilliance. Plus, hear how her entrepreneurial spark led to creating National Use Your Gift Card Day — a national movement that’s making waves every January. Get ready for insider PR tips, wild success stories, and a masterclass in turning a big idea into a media magnet.
2025-04-1046 min
The Brandinc PR PodcastGet Uncomfortable or Go Home: Kelvin Abrams on Building Businesses with Grit, Heart, and HustleWhat does it really take to be an entrepreneur? Spoiler alert: It’s not just passion — it’s grit, heart, and a whole lot of uncomfortable moments. In this episode, we sit down with serial entrepreneur and author Kelvin Abrams, who’s turning failures into fuel and teaching others to do the same. Fresh off the release of his book Get Uncomfortable or Change Course, Kelvin shares his raw, no-BS take on surviving financial struggles, overcoming health setbacks, and why entrepreneurship isn’t for the faint of heart.From local library seminars to online courses, he’s on a mission to...
2025-04-0348 min
The Brandinc PR PodcastCrisis? What Crisis? Mastering PR Like a Pro with Ryan McCormickIf your brand is caught in a media storm, do you A) hide under a rock, B) tweet something you’ll regret, or C) call Ryan McCormick? (Hint: It’s always C!)On this episode of The Brandinc PR Podcast, we’re sitting down with PR powerhouse Ryan McCormick—Co-Founder & Media Relations Specialist at Goldman McCormick—who knows a thing or two (or a thousand) about keeping brands cool under pressure. With a career spent crafting powerhouse campaigns for legal, financial, entertainment, and corporate clients—not to mention making TV appearances on ABC, Fox News, and CBS—Ryan is the go-to...
2025-03-2759 min
Capture Your ConfidenceWhy Positive Self-Talk is Your Confidence Superpower with Brandi SimsEver feel like you’re doing all the right things but still not getting the recognition you deserve? This week, we sit down with powerhouse PR maven Brandi Sims, founder of Brandinc PR, to unpack how confidence, clarity, and a whole lot of courage helped her break the mold—and build her own agency from the ground up. Brandi shares her journey from being underpaid and overlooked to becoming a sought-after communications expert helping others own their narrative and show up with purpose. You’ll hear Brandi’s take on how to actually build confidence (hint: it’s not what you think...
2025-03-2424 min
The Brandinc PR PodcastMarketing Magic: Strategic Brilliance with Alesha HenleyWhat do Blue Cross Blue Shield, Rust-Oleum, Orbitz, and AT&T have in common? Besides being household names, they’ve all had the Midas touch of marketing maven Alesha Henley! 🎯On this episode of The Brandinc PR Podcast, we’re sitting down with Alesha—marketing executive extraordinaire and the mastermind behind A Dose of Insight, a fractional marketing and consulting firm that helps small businesses and nonprofits actually make sense of their strategy. With 25+ years of experience turning brands into powerhouses, she’s spilling the tea on:💡 The biggest branding blunders businesses make (and how to fix them!)📈...
2025-03-2044 min
The Brandinc PR PodcastFrom E! to Everywhere: Larry Namer’s Billion-Dollar Media PlaybookEver wonder how E! Entertainment became the powerhouse of pop culture? We’re sitting down with the legend himself—Larry Namer, co-founder of E! and the mastermind behind global media ventures in China, Russia, and beyond. In this episode, we dive into his wild journey from cable TV’s early days to building billion-dollar brands worldwide.Larry spills on what it really takes to launch a media empire, the future of entertainment in the digital age, and how entrepreneurs can break into the business today. Plus, we ask the big question: If he had to start over in 2025...
2025-03-1354 min
The Brandinc PR PodcastFrom Velvet Ropes to Viral Brands: Connor Treacy’s Playbook for PR, Nightlife, and Next-Level EntrepreneurshipWhat do A-list nightclubs, platinum-selling artists, and venture-backed startups have in common? A killer brand strategy—and Connor Treacy knows exactly how to make it happen. As the mastermind behind OffSunset’s $4M+ success, a former A&R exec at Universal Music Group, and a branding powerhouse in venture capital, Connor has cracked the code on PR, influence, and high-impact business moves.In this episode, we dive into:✨ The secret sauce behind building ultra-exclusive brands that attract A-listers🎤 How to craft a personal brand that actually gets media attention💰 The power of partnerships, influencer credibility...
2025-03-0651 min
The Brandinc PR PodcastPR x SEO: Boosting Your Brand’s Visibility with Stephany KaufmanIn this episode of The Brandinc PR Podcast, we’re diving into the powerful intersection of PR and SEO with Stephany Kaufman, founder of UPBEAT, a creative & digital agency helping small business owners, startup founders, and solopreneurs scale with intention.We break down how earned media and backlinks can supercharge your search rankings, the role of storytelling in SEO, and why aligning PR with your digital strategy is a game-changer for brand visibility. Plus, we unpack how major events like the Super Bowl offer golden opportunities for PR-driven SEO wins—and how small businesses can tap into simil...
2025-02-2751 min
The Brandinc PR PodcastWhen Sports and Scandals Collide: The Ethics of Crisis PRWhat happens when a sports organization steps into a PR crisis that isn’t their own? In this episode of The Brandinc PR Podcast, we dive into the recent controversy involving the New Orleans Saints and Pelicans, who reportedly assisted the local archdiocese in managing its clergy abuse scandal. Is this smart crisis strategy or an ethical misstep? Join me as we break down the risks, responsibilities, and best practices for PR professionals navigating high-profile crises. Tune in now!
2025-02-2025 min
The Brandinc PR PodcastMastering PR Success: Resilience, Trends & Collaboration with Petrona JosephIn this episode of The Brandinc PR Podcast, we sit down with Petrona Joseph, founder and publicist of Twenty-Six Comms, to explore the evolving world of PR and communications. Petrona shares her journey from overcoming adversity to building a thriving hybrid PR agency operating in Montreal and Atlanta.
We dive into today’s biggest PR trends, the power of collaboration, and how resilience fuels success in the fast-paced world of media and branding. Plus, Petrona reveals her top strategies for navigating challenges, landing impactful campaigns, and staying ahead in an industry that never stops changing.
Whe...
2025-02-1346 min
The Brandinc PR PodcastBreaking Barriers: Mental Health, Racism, and Resilience with Nikki AdebiyiIn this powerful episode of The Brandinc PR Podcast, we sit down with Nikki Adebiyi, Founder and Director of Bounce Black, to discuss the intersection of mental health, race, and resilience. From her personal journey of overcoming anxiety and depression to her work as a trauma-informed life coach and DEI advocate, Nikki sheds light on the gaps in mental health support for Black and marginalized communities. We also dive into the role of media in shaping mental health narratives, the impact of the current DEI rollback, and what true equity in workplaces and society should look like. Tune in f...
2025-02-0657 min
The Brandinc PR PodcastFrom the White House to Top 1% Podcast: Peter Woolfolk on Navigating PR’s EvolutionIn this captivating episode of The Brandinc PR Podcast, Brandi Sims sits down with Peter Woolfolk, President & Founder of Communications Strategies and host of the acclaimed Public Relations Review podcast, ranked in the top 1% globally.
Peter shares his incredible journey, from high-profile roles in the Clinton Administration and advising Surgeon General Dr. David Satcher, to founding his own PR firm and building a podcast that sets the standard in the industry. Tune in as Peter discusses:
The motivation behind transitioning from government and academia to entrepreneurship.
What makes Public Relations Review stand out and how podcasting has r...
2025-01-301h 15
The Brandinc PR PodcastFrom Battlefield to Boardroom, Dr. Kristy Taylor on Redefining Leadership & Career GrowthIn this inspiring episode, we sit down with Dr. Kristy Taylor, a trailblazer who transitioned from a distinguished military career to becoming a sought-after Career & Executive Coach. Dr. Taylor shares her remarkable journey, the bold moves that landed her a speaking engagement at Yale early in her career, and how stepping out of the box is the key to unlocking unexpected opportunities. Tune in as we explore her expert insights on leadership, career development, and what the future holds for professionals ready to elevate their potential. Get ready to rethink your path to success!
2025-01-2350 min
The Brandinc PR PodcastMeta’s Moderation Shake-Up: What It Means for Brands and PRMeta is shaking things up—removing fact-checking and loosening content rules across its platforms. In this episode, we break down what Zuckerberg’s bold move means for brands, PR pros, and the future of digital storytelling. Tune in to learn how to navigate the risks, leverage new opportunities, and stay ahead in an evolving social media landscape.
2025-01-1626 min
The Brandinc PR PodcastTop 5 PR Trends to Watch in 2025: Stay Ahead of the Game!In this episode of The Brandinc PR Podcast, we’re breaking down the top 5 PR trends that will dominate 2025. From journalists pivoting to content creators and dialing back on AI-driven content to embracing online media collaborations, creative brand partnerships, and the evolving world of speaking engagements—these trends aren’t just buzzwords. They’re actionable insights you can use to elevate your PR strategy in the coming year. Tune in for practical tips, industry stories, and inspiration to help you stay ahead in the ever-changing world of public relations!
2025-01-0928 min
The Brandinc PR PodcastKickstarting Your PR Goals for 2025In this episode of The Brandinc PR Podcast, we dive into the essential steps to set your PR goals for 2025. We’ll start by auditing 2024—highlighting what worked and what didn’t—and use those insights to outline clear, actionable goals for the new year. Learn how to create a detailed plan, build a winning strategy with the right key players, and set a realistic budget for your PR efforts. Plus, hear an exciting teaser about a brand-new resource designed to support your journey toward PR success in 2025. Let’s hit the ground running!
2025-01-0217 min
The Brandinc PR PodcastBreaking Down Jay-Z’s Response to the Allegations Tied to Diddy: The Good, the Bad, and the UnspokenIn this episode, we dive into Jay-Z’s response to the sexual assault allegations tied to Diddy, analyzing the highs and lows of his public handling. From the power of his self-penned statement to the missteps in language and timing, we break down what worked, what didn’t, and the lessons public figures can learn when navigating crises in the spotlight. Tune in for an honest and insightful discussion on PR, optics, and accountability.
2024-12-2035 min
The Brandinc PR PodcastFrom Scroll to Sale: How Social Media Became the #1 Purchase DriverDid you know social media has officially overtaken TV as the top purchase motivator? In this episode, we unpack the findings from DISQO’s latest Consumer Trends report and explore how businesses can capitalize on this shift. Learn why Millennials and Gen X are increasingly influenced by social ads, what keeps Gen Z hooked, and actionable tips to turn your social content into powerful sales tools. Whether you're a small business or a big brand, this episode is packed with insights to help you level up your social media strategy!
2024-12-1334 min
The Brandinc PR PodcastWicked Genius: Unmasking the Magic of Brand RolloutsIn Episode 7, we pull back the curtain on the dazzling brand rollout of Wicked! Dive into the enchanting lessons from partnerships with Bloomingdales, Lush, and more, plus insider tips on leveraging influencer collaborations to build buzz. Learn the art of securing media placements to create viral, headline-grabbing moments that define your brand. It's time to tap into your own magic and make your campaigns wickedly unforgettable!
2024-12-0520 min
The Brandinc PR PodcastNavigating Digital Disruption: AI Pros & Cons, Twitter Mass Unfollow, and the TikTok BanIn this thought-provoking episode of the Brandinc PR Podcast, Brandi Sims dives into the listener-requested topics shaping the digital landscape. Explore the pros and cons of AI technology, unravel the reasons behind Twitter's mass unfollow trend, and get the latest on the potential TikTok ban. Packed with insights and actionable advice, this episode is your go-to guide for staying ahead in the ever-changing world of PR and social media. Don't miss it!
2024-11-2131 min
The Brandinc PR PodcastFrom Summer Jam to Main Character Energy: Tiffany Knighten’s PR Journey and Entrepreneurial WisdomIn this episode of The Brandinc PR Podcast, Brandi Sims sits down with powerhouse Tiffany Knighten, PR expert and creator of the Main Character Energy podcast. They kick off with a post-election reflection on what the results mean for Black women in leadership and business, exploring the unique challenges and opportunities ahead. Tiffany shares her inspiring career journey in PR and communications, including her impactful work with Hot 97's Summer Jam, and reveals what drove her to launch a podcast dedicated to empowering women to live life as their own "main character." Tune in for her invaluable advice on...
2024-11-141h 16
The Brandinc PR PodcastThe Power of a Great Media KitIn this episode of The Brandinc PR Podcast, host Brandi Sims breaks down the essentials of a standout media kit and why it's a game-changer for brand visibility. Brandi covers the must-have components, tips for creating a compelling story, and how a well-crafted media kit can help businesses of any size secure valuable media coverage. Perfect for small business owners, entrepreneurs, and PR pros looking to make a powerful first impression with the media!
2024-10-3122 min
The Brandinc PR PodcastBig Brands vs. Small Businesses: Navigating the PR Landscape with Brandi SimsIn this episode of The Brandinc PR Podcast, host Brandi Sims dives into the unique PR strategies that separate big brands from small businesses. From budget considerations to audience engagement and media approach, Brandi explores key differences and best practices for each. Perfect for entrepreneurs, PR professionals, and anyone interested in understanding how to tailor PR efforts to the scale of their business!
2024-10-2641 min
The Brandinc PR PodcastRising Through Adversity: The Grit Behind Creative Leadership with Gerard LongoIn this episode, we dive into the inspiring journey of Gerard Longo—cancer survivor, former football player, and founder of Underground Music Collective. Gerard shares how he transformed his passion for music into a thriving platform for independent artists, while debunking the myth of overnight success. Tune in as we explore the grit, resilience, and leadership it takes to rise through adversity and make a lasting impact in the creative world.
2024-10-031h 12
The Brandinc PR PodcastMastering Social Strategy: PR Insights from Courtney Moore-Adoteye with Top Brands in Finance, Auto, and TechIn this episode, we sit down with Courtney Moore-Adoteye, a seasoned PR professional with experience leading social media and DE&I initiatives for major brands in finance, auto, and tech. Courtney shares her journey, from managing digital campaigns and mentoring high-performing teams to pioneering DE&I strategies within organizations. Tune in to hear her expert insights on navigating the fast-paced world of PR, the importance of diversity in the workplace, and advice for aspiring professionals looking to break into the industry.
2024-09-2634 min
PR's Top Pros TalkUnlocking Your Network: Strategies for Building Meaningful and Winning Connections - Brandi Sims, Founder & CEO of Brandinc PRBrandi Sims, Founder & CEO of Brandinc PR, shares her top tips for creating a winning collaboration between a celebrity and a brand. Inspired by her own internship experience, Brandi discusses how she started a program to help others break into the industry. Brandi also emphasizes the importance of being a mentor as well as a mentee.
Learn more about D S Simon Media here.
2024-02-1417 min
The KAJ Masterclass LIVEThe PR Blueprint: Unlocking the Formula for Success
In this episode of KAJ Masterclass LIVE, we dive into the world of PR and digital marketing with special guest Brandi Sims, Founder & CEO of Brandinc PR. Discover the latest trends in the ever-evolving PR landscape and how to leverage them for your success. Join host Khudania Ajay and Brandi as they discuss the changing client demands, adapting to technology, and getting the best results from PR agencies. Tune in for valuable insights and strategies to boost your brand's visibility and impact!"
5 THINGS YOU'LL LEARN IN THIS VIDEO
How client demands in the PR industry have evolved, with a...
2023-09-0325 min
The Entrepreneur MBA Podcast with Stephen HalasnikLeveraging PR for Small Business Results- Tools and Tactics with Brandi SimsSmall companies can effectively harness the power of PR by developing a comprehensive PR strategy, building relationships with media professionals, crafting compelling stories, utilizing press release distribution platforms, engaging in content marketing, and monitoring media coverage. Consistency, persistence, and authenticity are vital to achieving PR success. In today's podcast, Brandi Sims from Brandinc PR and Stephen Halasnik from Financing Solutions discuss leveraging PR for small business results- tools and tactics.
2023-06-3036 min
An Agency StoryWhat MTV Taught Her That an MBA Didn’t - Brandinc PRCompany: Brandinc PROwners: Brandi SimsYear Started: 2020Employees: 1-10 What if your career-defining moment came from a reality TV show? In this episode, Brandi Sims, CEO of Brandinc PR, shares how a spark from MTV led her to build a thriving PR agency during a global pandemic. From imposter syndrome to national press hits, Brandi reveals the lessons, grit, and mindset shifts behind her journey.Key TakeawaysHow Brandi landed 10 clients in her first month during COVIDA simple mindset shift t...
2023-05-2928 min
The Quinn SpinnSPECIAL: Succeeding as a Black Entrepreneur in the Music IndustryTo close out Black History Month, here's a special presentation from The Quinn Spinn.
Underground Music Collective presented a special live virtual panel, Succeeding as a Black Entrepreneur in the Music Industry, on Wednesday, February 15. Our panel of multi-disciplinary music industry veterans shared their experiences navigating the industry as a Black creative, the challenges they’ve encountered and overcome, and the lessons they have learned along the way.
Want more educational opportunities like this? Join our next virtual panel, Succeeding as a Woman in the Music Industry, on International Women’s Day (Wednesday, March 8). And, if y...
2023-02-281h 11
Operation: Automation | Marketing Done BetterBlack Friday Special: Busy Season Done BetterWe talked to 8 marketing experts from different fields to answer the most pressing issue of the season: are you ready for Black Friday? Buckle up for a fresh new compilation of proven tips of advice on what to do, what to avoid, and what's the role of marketing automation in it all!
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The absolute pros featured in the episode are:
Hanna Wester – Client Services Director at Rewind Creative
Michael Smith – Founder at BuyerGain
Brandi Sims – CEO at brandinc
Nicholas Scalice – Founder at GrowthMarketer (The full Operation: Automation episode on LP optimization with Nicholas is already...
2022-11-0732 min
This Is America PodcastVisionary View| The Future of Business and Branding with Brandi Sims of BrandInc. PRIn this episode, me and Brandi put some vision on the future of business, branding, building bigger Black brands, and much more.
2022-09-021h 08
Pitchin' and Sippin' with Lexie SmithProduct Placement & Pitching with PR Pro Brandi Sims of Brandinc PRBrandi Sims is the Founder & CEO of Brandinc PR. For the past 13 years, Brandi has gained extensive knowledge in handling public relations and strategic communications for a diverse range of clients from public figures, to nonprofit organizations, to government sectors, to celebrities, sport figures, beauty and skincare companies, and much more. She has landed her clients coverage in outlets ranging from ESPN to FOX News, Forbes, New York Magazine, Cosmopolitan and many others.Brandi has her Bachelor of Arts in Communications from Cameron University, her MBA in PR from Liberty University, and is currently a Doctoral Candidate...
2021-10-2043 min
Pitching PowerhouseFrom Under-Compensated Vice President to Confident & Profitable PR Agency Owner — PR Pro Spotlight ft. Brandi SimsHave you ever wondered what it’s like to live a life you love running a PR agency and working with your dream clients? Our PR Pro Spotlight Series interviews our students and community members who have made the leap into PR and found huge success!
We’ll be covering all the juicy insider details, from their biggest challenges and favorite parts of the job to their best advice for aspiring PR pros.
Today, we’re sitting down with the amazing Brandi Sims, Founder of Brandinc PR! After realizing she was being unfairly compensated for her work...
2021-09-2134 min