Shows
A Geek Leader Podcast - inspiring technical and creative leaders around the worldAGL 422: Kathy Oneto on Sustainable AmbitionAbout Kathy
Kathy Oneto is an executive and life-work coach, speaker, and facilitator who helps ambitious individuals and organizations explore how to live and work differently for greater success, satisfaction, and sustainability. With a portfolio career, she is also a strategy executive who bridges her two worlds applying strategic approaches to life and work decisions and practices. Kathy is the founder of Sustainable Ambition® and host of the Sustainable Ambition podcast. As a strategist, Kathy has had a twenty-five-year career working across business, branding, innovation, and talent. In her work today, she partners with ambitious organizations and leaders to i...2025-06-2037 min
A Geek Leader Podcast - inspiring technical and creative leaders around the worldAGL 422: Kathy Oneto on Sustainable AmbitionAbout Kathy
Kathy Oneto is an executive and life-work coach, speaker, and facilitator who helps ambitious individuals and organizations explore how to live and work differently for greater success, satisfaction, and sustainability. With a portfolio career, she is also a strategy executive who bridges her two worlds applying strategic approaches to life and work decisions and practices. Kathy is the founder of Sustainable Ambition® and host of the Sustainable Ambition podcast. As a strategist, Kathy has had a twenty-five-year career working across business, branding, innovation, and talent. In her work today, she partners with ambitious organizations and l...2025-06-2037 min
Little Raps - Restaurant Strategy Insights and Ideas5 Behavioral Triggers That Shape Customer Behavior: Insights for Restaurant LeadersIn this episode of Little Raps, we’re diving into Hunter Thurman’s game-changing insights on behavioral triggers from Brandingmag.com and how they can transform your restaurant’s customer experience. 🍔💻
These five behavioral triggers—price, time, social perception, physical impact, and emotional resonance—are the keys to understanding and influencing customer decisions, both online and in-store.
🎧 What you’ll learn:
✅ How to highlight value and optimize pricing perception.
✅ The role of time in shaping customer satisfaction and loyalty.
✅ Why social signals and brand identity drive purcha...2025-01-1508 min
Compromising Positions - A Cyber Security PodcastCha, Cha, Cha Changes! How to Get Excited About Organisational ChangeNo new episode this week because we’re are both speaking at the AI for the Rest of Us conference this week.So instead we’ve hit up the vaults for the wonderful Paula Cizek, Chief Research Officer at Nobl. She guides leaders and teams through the change management process, from assessing the organization’s readiness for change to implementing initiatives. In this episode, we explore the fascinating topic of Corporate Change and how its lessons can be applied to cybersecurity.Normal service resumes next week but for now keep secure!Show NotesAs...2024-10-2443 min
The Flourishing Entrepreneur PodcastDeconstructing Narratives & Unraveling Biases with Noah LekasIn a world often dictated by monolithic narratives, this episode of the Flourishing Entrepreneur podcast invites us into the expansive mind of Noah Lekas, a beacon for narrative disruption and expansive thinking. Noah, a freelance writer, editor, and author of the narrative poetry collection "Saturday Night Sage," delves deep into the fabric of storytelling, challenging the monolithic narratives that shape our lives, our work, and our spirituality. Through his unique lens of mysticism and menial labor, Noah invites us to question, dissect, and reclaim the stories we tell ourselves. This episode is a clarion call to entrepreneurs...2024-04-1741 minThe Flourishing Entrepreneur PodcastDeconstructing Narratives & Unraveling Biases with Noah LekasIn a world often dictated by monolithic narratives, this episode of the Flourishing Entrepreneur podcast invites us into the expansive mind of Noah Lekas, a beacon for narrative disruption and expansive thinking. Noah, a freelance writer, editor, and author of the narrative poetry collection "Saturday Night Sage," delves deep into the fabric of storytelling, challenging the monolithic narratives that shape our lives, our work, and our spirituality. Through his unique lens of mysticism and menial labor, Noah invites us to question, dissect, and reclaim the stories we tell ourselves. This episode is a clarion call to entrepreneurs...2024-04-1741 min
The (Un)Ethical ConsumerAuthenticity and Sustainable Fashion (An Interview with Slow Fashion Influencer/Assistant Creative Director Mollie Dunn @responsibleregalia)Mollie Dunn (@responsibleregalia) is a slow fashion influencer // instagrammer // YouTuber who creates content focused on sustainability, sustainable fashion and environmentalism.
In this episode we talk all about the idea of ‘authenticity,’ how sustainable fashion influencers function in their community, our mutual love of classic fashion shows like “What not to wear” (throwback to anyone who was a fan) and loads more.
As always, feel free to listen to the episode and please rate us + leave a kind review on Apple Podcasts so we can get on the charts and keep making more episodes.
Some sour...2024-04-091h 15
Champagne StrategyJohn James - brand first principles. Avoiding the brand scam - Repost from Cognism's podcastBrain Hurt Scale = 6/10. Republished with permission of an interview John James did with Cognism's Jamie Skeels on The Loop podcast.
The Brandingmag articles caused quite a stir and Jamie was keen to dig a little deeper into some of the issues it raised for practitioners.
How do we target people to build brand and sales at the same time?
Which channels should we use?
How do we sell these campaigns (or not) to senior directors and executives?
What are the red flags or reasons not to invest in a...2024-03-3138 min
THINK Business with Jon DwoskinBranding Shachar Meron has 20 years of experience as a branding, advertising, and marketing executive and has worked on 100+ brands, including well-known brands like TransUnion, Boeing, McDonald’s, Intuit, Johnson & Johnson, Nordstrom, Cars.com, Motorola, and Abbott Labs. He currently serves as a Partner and Creative Strategist at Bluegreen Branding, where he helps brand and marketing leaders, primarily from tech and finance companies, create brands that stand out from all the noise. Shachar is also a Senior Lecturer who teaches advertising and brand strategy at the University of Illinois, where he also earned his BS and MS in Ad...2024-01-0817 min
Champagne StrategyPart 5.2 - Thinking Different about Think Different - What exactly did it do? - S4 E22Brand hurt scale = 6/10. This is a direct follow on from the previous episode 5.1 which continues the story behind Apple's famous Think Different campaign.
Here we go much deeper, analyzing the campaign's impact on Apple financially, both short and long term. Which is hard in audio form because a lot of the visuals are missing. But you'll learn ways you can properly assess any brand campaign and call out brand marketers who think they've delivered value, but haven't. Four expert opinions and three reputable studies are cited which you can use to support your argument either way.
2023-12-0642 minChampagne StrategyPart 5.1 - Thinking Different about Think Different - S4 Ep21Brand hurt scale = 2/10. The episode everyone has been waiting for is here. This is the story behind the famous Apple Think Different campaign. Touted as one of the best brand advertising campaigns in history. But is it?
This is the first of three parts which explores the history of this campaign and analyzes whether it was as successful for the company as everyone makes out.
Deeper analysis will follow in 5.2 before we explore the genesis story and implications from those findings in 5.3.
For more details and helpful visuals, go to the Brandingmag website...2023-11-3035 minChampagne StrategyPart 2 - Where did brand campaigns came from? The history of advertising agencies, marketing & growth - S4 Ep16Brain Hurt Scale = 2/10. Note - this is the audio version which is an extended yet similar and different version of the written article which includes diagrams and videos. If reading is your thing go here https://www.brandingmag.com/john-james/brand-campaigns-part-2-where-did-they-come-from/ - but this audio version is more story-like so it makes for perfect listening.
Why do some people say 'performance marketing' when all really mean is Google search?
Why do digital marketers have an allergic reaction when they're asked to use an offline channel?
Why do advertising agencies love brand campaigns...2023-10-2647 minChampagne StrategyPart 3.2 - How does advertising & branding? (2 of 2) - S4 Ep18Brain hurt scale = 6/10. This is the second half of the former episode which will complete the audio version of Part 3's article.
In the former episode we covered in detail the first determinant of effective advertising - reach.
In this one, we explain what is 'brand' and how 'branding' actually works or doesn't work.
Then we explore the third factor which is all about making products 'easy to find and buy'.
Followed by even more myth busting at the end to put everything into a practical context.
This is...2023-10-2241 minChampagne StrategyPart 3.1 - How does advertising & branding work? (1 of 2) - S4 Ep17Brain hurt scale = 7/10. Isn't it funny how we all think we know how advertising works, but very few of us know about the scientific side. Even fewer have married up science with the practical considerations of what it's like in an applied work setting. Until now!
After learning about what brand campaigns are in part 1 and understanding the etymology. We were then left with a gaping hole. How does brand advertising work?
And to know how brand advertising works, we first need to understand how all advertising works.
What is 'reach'? How do...2023-10-2035 minChampagne StrategyPart 1 - What is a brand campaign? (Audio Version) - S4 Ep15
Brain Hurt Scale = 4/10. Here's a quick synopsis of the first part of six. An article series that tries to answer a very basic question. What is a brand campaign?
Go to https://www.brandingmag.com/john-james/brand-campaigns-part-1-what-exactly-are-they/ to read the full article which includes a lot of useful diagrams, videos, links and extended explanation that doesn't make it into this quick 18-minute synopsis.
Part 2 is also fresh off the press. So if this perks your interest, follow your nose and read that article also to get the rest of the juicy details.
...2023-10-0418 minChampagne StrategyPart 1 - What is a brand campaign? (Audio Version) - S4 Ep16The audio version read aloud with some additional backstory.
The first of a 6-part article series was recently published via brandingmag.com.
I get lots of questions from the fans and one of the questions was, 'What is a Brand Campaign?'
I found it was actually a difficult question to answer.
My first attempt was a single article which quickly evolved, organically into a 6 part series.
If you're not fond of reading online, I got you.
Here's the audio version.
2023-10-0324 min
Branding Deep Dive with Ahmed CheemaIgnite Your Brand: Shachar Meron's Guide to Building Brand Equity | Ep 61Subscribe to the YouTube Channel: https://www.youtube.com/@brandingdeepdive?sub_confirmation=1Today we’re talking to Shachar Meron. Shachar has 20 years of experience as a branding, advertising, and marketing executive and has worked on 100+ brands, including well-known brands like TransUnion, Boeing, McDonald's, Intuit, Johnson & Johnson, Nordstrom, Cars.com, Motorola, and Abbott Labs.He currently serves as a Partner and Creative Strategist at Bluegreen Branding, where he helps brand and marketing leaders, primarily from tech and finance companies, create brands that stand out from all the noise.Shachar is also a Senior Lecturer wh...2023-08-2842 min
Beck do Futuro PodcastSUA IMAGEM VAI SER DE QUEM? | DIGITAL SELF | Futurismo | PodcastPodcast sobre o uso da imagem digitalizada de celebridades e no futuro de pessoas comuns. Como a sociedade vai se ajustar a isso, teremos direito a não utilização automática pós falecimento ou pessoas desconhecidas terão imagens usadas livremente? Viveremos em uma era que rostos não serão mais datados?
Link base
https://olhardigital.com.br/2022/09/30/cinema-e-streaming/bruce-willis-vende-propria-imagem-a-companhia-deepfake-entenda/
https://www.brandingmag.com/alex-wilson/deepfake-dystopia-is-bruce-willis-sale-of-his-image-rights-a-risk-to-reality/
https://www.ign.com/articles/bruce-willis-russian-commercial-deepfake
https://www.bbc.com...2023-08-2420 min
Branding over WineHeineken: Stay a Local Global Brand by Facilitating, Not Dictating“Heineken is called ‘The Chairman’ in Nigeria. So, we give that flexibility to Nigeria to call it ‘The Chairman’, but we do not need to create a global campaign saying the ‘Chairman’ from Amsterdam. . . . We give that flexibility. That's how we operate. Have a central idea, but give local flexibility to the markets.”As a global beer brand, Heineken promotes a spirit of open-mindedness, framing its drinkers as global citizens who respect other cultures while still reveling in the comforts of their own. In this episode of Branding Over Wine, Obabiyi Fagade, commercial development manager of global brands at...2023-07-1936 min
Branding over WineBusiness-to-Human: Keeping People at the Heart of Tech Branding“We often categorize our worlds as B2B or B2C. To cut to the center, we should say that all the work we’re doing is really B2H–business to human. If you put the human being in the center, suddenly you have an organizing principle to say, ‘How do I create a connection with the human on the other side of this? How do I surprise and delight, and even build community?’” – Jim MisenerAs technology becomes increasingly ‘invisible’ and internal within products, brands create the contours that allow us to connect and understand those p...2023-04-2642 min
Branding over WineFranchising Creativity with McDonald's Global CCO @ DDB“Technology is the great equalizer, but Poetry (the intangible benefits of creativity) is what really makes a difference.”McDonald's Global CCO @ DDB, Luis Miguel Messianu, named Legend Honoree by ADCOLOR and part of CMC’s Advertising Hall of Fame, is the one who oversees the creative output of the McDonald’s brand across all of its 46 markets. And, as part of his role, he’s now building a unique internal infrastructure for sharing creative ideas globally throughout the DDB network.In our conversation with Luis Miguel, he tells us about:What it means to m...2023-02-1628 min
Branding over WineHow to Build a Meaningful Power Brand“Strong brands are not made by accident. They are made by design.” – Kris MichielsListen to Unilever’s brand, marketing, and communication director, Kris Michiels, on how strong brands are created. He argues that the essence of our job as brand leaders and marketeers is strengthening brands from the core – and he suggests how you can start, diving into: Kantar’s Brand Power modelUnilever’s new marketing philosophyThe best approach to data The correlation between purpose, brand power, and brand growthHellmann’s – should a mayonnaise product have a brand purpose? Hosted on Acast. See acast.com/privac...2023-01-1334 min
Let's Talk Limbic Sparks with Brand LeadersNarrating the Discussion Among Brand Thought Leaders with Flavia Barbat of BrandingmagFlavia Barbat, CEO & Editor-in-Chief of Brandingmag, an independent journal narrating the discussion around branding among thought leaders from across the globe, reveals what it takes to be a true thought leader. She shares how the core values and high standards that she sets for Brandingmag continuously elevates the publication's ability to provide insightful and useful how-to content to brand leaders. We talk about how Brandingmag editorial and marketing sets itself apart from others by providing long-form content, avoiding click-bait headlines, and not chasing vanity metrics, sacrificing fleeting transaction volume, for deeper readership relationships. We draw parallels between this approach...2022-12-1344 min
Digichef Podcast🎤 Nálož marketingových novinek #prosinec22 | Digichef PodcastVe světě marketingu se neustále něco děje a stíhat všechny novinky může dát pořádně zabrat. Proto jsme si pro vás připravili výběr toho nejzajímavějšího, co se za poslední měsíc v marketingu událo.
Jak vypadá brand audit, vyplatí se řešit rebranding a proč necílit reklamu? To vše a mnoho dalších zajímavostí si poslechněte v dalším marketingovém podcastu.
A abyste si nemuseli všechno googlit, sepsali jsme pro vás novinky i do přehledného seznamu:
Článe...2022-12-0613 min
Champagne StrategyFlavia Barbat - Nuclear content strategy. Branding, publishing and the future of content - S3 Ep29Have you noticed over the past year or so, all social media content is regressing to the mean of bland, sameness? Content which appears useful at face value but isn't. Feeds and blogs full of posts that all look and sound like each other. Most are wildly popular. But when you dig beneath the surface you'll find them as unhelpful as they are helpful.
We've all been tempted to emulate this style. But what’s being lost in this process is something much deeper. A void has been created. This proliferation of generic sameness presents an immense opp...2022-11-0159 min
Branding over WineWhy Don’t Brands Grow According to Plan? – Research Insights“If you have fuzzy definitions, you can’t measure them. And therefore, you can’t say if you’re right or not.”World-renowned research professor Jenni Romaniuk of the Ehrenberg-Bass Institute of Marketing Science underlines why growth doesn’t always match the plan and what areas to focus on when following brand growth: the customer base, non-buyers, availability, category entry points, and more:Why physical availability is more than just distribution;Light buyers, non-buyers, and penetration;Category entry points and the 7Ws;How to grow new brands;The truth about consistency.“I...2022-08-3149 min
Branding over WineWhy Are Scandinavian Brands so Successful?“Some of the values of these companies are also something that speaks to a lot of people.”Digge Zetterberg, Frontify’s head of communications, talks about what makes Scandinavian brands so successful – from the relationship between brands and societal values to democratizing products, and everything in between:Scandinavian values and egalitarianism;Democratic design and cross-team collaboration;Sociocultural differences inside and between countries;Examples from IKEA, H&M, and others.“A lot of these [Scandinavian] brands and a lot of these companies are very good at [cross-team collaboration].”— Digge Ze...2022-08-0136 min
Branding over WineWhat Is Foresight and What Is Its Function for the Brand?“How could your business build a strategy, a plan, or even a product to help you prepare for how those consumer needs might be met in that distant future?”Mars Wrigley’s Joanna Lepore peeks into the future through foresight – a careful combination of creativity and science, that mixes strategy, marketing, and insights – to imagine relevant and objective outlooks for her organization:What foresight is and how it complements other inside functions;How foresight looks at business models;Methodologies and the 3 phases of foresight;Examples from Mars Wrigley brands and the new M&M's Munc...2022-05-3039 min
Branding over WineWhy Brands Need Long-Term Commitment to Building Credibility“You have to stay in business – and you not only have to stay in business, but you have to be profitable. Otherwise, you lose your capacity to help.”The famous David Aaker, Vice-Chairman of Prophet and Prof. Emeritus of Marketing Strategy at the Berkeley-Haas School of Business, reflects on disruptive innovation and the imperative of building brand credibility. From the evolved equity model to brand stories – an insightful guide for modern brand building:How loyalty changed the game and its part in branding;The role of brands in society and how to attain a...2022-03-1731 min
Branding over WineHow to Data-Drive Your Way to Customers’ HeartsGoogle’s chief measurement strategist, Neil Hoyne, brings clarity to how data and marketing come together; what and how to measure; moving beyond a single transaction; embracing human nature; and more.“Are we growing the value of that relationship? Yes! Then both branding and performance are tools. Their order [in terms of time sequence] matters much less here,” he explains, bringing concrete examples and spot-on metaphors that outline a solid course of action for marketers everywhere:Marketing accountability – a prime industry issue;Branding vs. performance marketing;Improving the customer lifetime value;Human behavior...2022-01-2536 min
Branding over WineHow to Increase Market Share – The Case of Decommoditizing the Potato“Why aren’t they eating our products every day?” – Ingeborg Blaauw, Aviko’s intl. marketing manager, explains how the brand surpassed $1Billion by adding more value to the most generic of products – the potato. A case study on over a decade of outstanding marketing work:Bringing the potato higher on the decision-making tree;The role of the potato and ‘the cooking week’;Emotional sameness and universal concepts;Patterning, segmentation, and behavioral design;and more“Bananas and apples are different but we eat them in the same way.” — Ingeborg BlaauwListen now if you want...2021-12-0148 min
Branding over WineCan Brands Grow Through Loyalty? What Does the Research Say?“Absolutely fundamentally, the clear implication from this knowledge – which is supported by billions of data points – is: if you want to grow, don’t focus on loyalty.” – Prof. Rachel Kennedy, Founder & Associate Director @ Ehrenberg-Bass InstituteProf. Rachel Kennedy, founder and director of the Ehrenberg-Bass Institute for Marketing Science – the world's largest centre for research into marketing – explains evidence-based marketing; why advertising matters; how brands really grow; predictability of competition; and two important marketing laws:What happens when brands stop advertising;Predictable competition and why positioning matters less;Duplication of Purchase Law and Double Jeopardy Law;and more2021-11-0144 min
we got thisDesigning better ways of working: Deep thinking with Gilmar WendtIntended as a general chat about team development, purpose and company culture, this fascinating conversation turned out to be exactly that. Gilmar Wendt and I enjoyed some philosophical musings while talking about the Propeller Model (a framework he uses), authenticity, and how we are as people in and outside of the work environment.
SELECTED LINKS FROM THE EPISODE
Episode show notes - www.human.pm/wegotthis
Episode transcript - www.human.pm/blog/categories/wgt-transcripts
LinkedIn - https://www.linkedin.com/in/gilmarwendt
Website - https://www.gilmarwendt.com2021-10-2841 min
Branding over WineWhat Is the Role of Marketing and Branding Within Organizations?“My definition of marketing is just ‘a way of running a business with putting the consumer and the consumer’s needs first’.” – Theo van Uffelen, European Marketing Manager @ Yakult (the world's leading probiotic beverage created in Japan in 1935).Theo van Uffelen, seasoned marketer (Unilever, Coca-Cola) and European marketing manager at Yakult, talks about purpose; the role of marketing and branding in organizational cultures; how marketing and marketers have changed over the years; and how to build a high-performance (marketing) culture. Listen to get valuable insights on:His experience at Yakult;The transformation of marketing;The two schools...2021-09-0143 min
Branding over WineWhat Are the Value Drivers of Digital Business Models?Dr. Erich Joachimsthaler, founder and CEO of Vivaldi and award-winning author, explains why the creation of value has shifted towards the consumer side and how digital business models can help brands transition to an interactional relationship with consumers, all with eye-opening examples:Platform ecosystems model – Peloton;Interaction field model – John Deere;The case of ANT Group;and more Hosted on Acast. See acast.com/privacy for more information.2021-07-2657 min
Branding over WineWhy Are Distinctive Brand Assets More Important in Mature Markets?“We found that differentiation matters, and it matters more if you’re a relatively smaller brand or if you’re in an emerging market.” Prof. dr. Koen Pauwels also explains that brand equity is really how consumers on the market react differently to your product because it has the brand. Martin Schiere, Principal and Consumer Goods Strategy Lead at Glocalities (our podcast host) and his guest, Distinguished Prof. of Marketing at Northeastern University, talk about how mature and emerging markets imply different levels of importance for brand assets; what and when to measure; what makes the ultimate...2021-07-0151 min
A Little PerspectiveThe Myth of 'Going Green'As people become increasingly aware about the effects of pollution, more efforts are being made to combat it. But is buying a Tesla or a toothbrush made of recycled plastic actually helping anything? Listen to this episode for more insight on the myth of ‘going green.’ Sources https://www.npr.org/2020/09/11/897692090/how-big-oil-misled-the-public-into-believing-plastic-would-be-recycled https://www.google.com/amp/s/www.nytimes.com/2021/03/02/climate/electric-vehicles-environment.amp.htmlhttps://www.aconsideredlife.co.uk/2019/09/what-is-greenwashing-examples.html?m=1https://www.cobaltinstitute.org/renewable-energy.html https://www.brandingmag.com/2019/12/12/hms-greenwashing-short-sighted-and-unethical/ https://www.ortablu.org/news/world-news/urba...2021-04-0921 min
PUFF PUFF PAZZZPUFF PUFF PAZZZ | EP5 “GREEN CRACK” Un porro, un espresso, una conversación sobre todo y nada.PUFF PUFF PAZZZ PODCAST: Episodio 5
Hoy os traemos una buena conversación con Carol Acosta, Lic. en Comunicación Social, Master en branding y diseño gráfico, mujer guerrera, mística, viajera y así como una buena cepa de Humboldt Seeds. Principalmente hablamos sobre la vida, Covid, buscarse la vida en Europa, emigrar de Venezuela y abordamos los temas desde el mundo de Green Crack, variante híbrida Sativa dominante resultante del cruce entre Skunk #1 y Afghani. Esperamos tan solo poder ofrecer la información de una forma entretenida y cotidiana así accesible para cualquier público mient...2021-03-092h 06
Build Your DifferenceHow to Use a Platform to Expand Your Brand!We explore how you can best expand your brand by taking advantage of platforms like Upwork, Fiverr, and many more! In this episode, we reference the following articles:
Article title: Expanding Your Brand: 5 Tips for Successfully Growing
Author: Matt Wilson
Link: https://www.brandingmag.com/2012/11/26/tips-for-successfully-growing-your-brand/
Blog Title: Personal Branding-Matching Your Public Image to Your Inner Values
Blogger: Kimberly R. Barker
Link: https://www.upwork.com/blog/2016/01/personal-branding/
Article: Attract More Clients on Upwork with these 6 Pro...2019-03-0514 min