Shows
Empire Secrets of Digital Marketing with Mariana HenningerConviction Marketing and the 3 Content Types You Actually Need for Digital Marketing with Kelly Roach | Ep. 90Text me!In this episode, I’m sitting down with Kelly Roach to talk about something we both care deeply about: building a business that scales but doesn’t feel like it’s steamrolling your soul in the process. We’re talking about conviction marketing, human-first funnels, and how to grow without relying on tired tactics or chasing trends.📌 Why conviction marketing hits different. Kelly breaks down the 3 types of content you need (and which one most people completely miss).📌 How to create trust at scale. From segmentation to personal tou...2025-05-0835 minEmpire Secrets of Digital Marketing with Mariana HenningerThe Offer That Built My Business—And Why I’m Letting It Go | Ep. 89Text me!This one’s personal. After running the Brand Videos Accelerator for years — and watching it help amazing business owners bring their message to life — I’ve decided: this is the last round I’ll ever run it. This episode is a full behind-the-scenes of the decision, what led to it, and what I’m stepping into next. (Spoiler: it feels really right and I’m so excited to be welcoming the last and BEST round right now!)Here’s what I share:📌 Why I’m sunsetting Brand Videos Accelerator—while it’s still successful. N...2025-05-0115 min
Life & Business Growth Strategies and Coaching with Xue Bravo | Work Life Balance, Burnout Recovery & Prevention, Simple Scaling Solutions without Overworking, Efficient Business GrowthBuild Trust Faster with Brand Video Queen Mariana HenningerSend us a textLearn how to do the number one thing that make client's say YES! to working with you, building trust faster.On today's episode we chat with Mariana, she is a former Emmy-winning filmmaker and founder of Brandmagnetic.com. Her Emmy-winning work has been featured on the homepage New York Times, Wall Street Journal, Inc, TIME and TODAY Show and she’s worked with brands like Microsoft, Hulu, Wells Fargo and HP. Now she focuses on helping coaches and online business owners stand out, build trust faster and accelerate sales wit...2025-04-2935 minEmpire Secrets of Digital Marketing with Mariana HenningerHow To Accelerate Trust With Cold Audiences in Under 3 Minutes | Ep. 88Text me!We’re always told trust takes 6–12 months to build. But honestly? That’s old advice. In this episode, I’m breaking down how you can make a cold audience trust you way faster—and why it doesn’t take a million posts, endless DMs, or a perfectly polished funnel.Here’s what we get into:How to create a ‘trust moment’ that hits instantly. No gimmicks. Just a real story, told the right way.Why most marketing feels invisible right now—and how to stand out. Hint: it’s not about being louder...2025-04-251h 51Empire Secrets of Digital Marketing with Mariana HenningerWhen Trust Is Low and Everyone’s Selling, Do THIS | Ep. 87Text me!This episode is basically my “enough is enough” moment. The online space is loud, trust is low, and let’s be honest—people are tired of feeling like a number in someone’s sales funnel. So I’m sharing what I’ve been seeing, what I know isn’t working anymore, and what I believe is the future of marketing that actually feels good—for both you and your audience.This one’s part pep talk, part wake-up call, and part love letter to anyone who wants to scale with soul. Here’s what I get int...2025-04-1722 minEmpire Secrets of Digital Marketing with Mariana HenningerWhat Is The Real ROI Of A Brand Video? (Case Studies) | Ep. 86Text me!So here’s the question I’ve been getting a lot lately: Is a brand video really worth it? And in this episode, I’m walking you through the actual ROI—the stuff that doesn’t just sound good on paper, but shows up in client wins, launch numbers, and those “holy sh*t, it’s working” moments.This isn’t theory. These are real case studies from my own business and from clients who’ve used their brand video to build trust fast—and create a ripple effect that lasts way longer than one sales cycle.2025-04-1017 minEmpire Secrets of Digital Marketing with Mariana HenningerWhy “Faster Marketing” Is A Scam And How To Front-Load Your Effort So Your Biz Runs On Autopilot | Ep. 85Text me!I got yet another email this week from a total stranger that touched my heart. He’d only JUST downloaded my freebie, watched my Brand Video, and—despite swearing off new programs—wrote: “Your funnel pulled me in… but it’s how you make me feel seen that’s rare.” He’s intrigued about joining the next round of the Brand Video Accelerator (doors open April 22).In this episode, I’m spilling:🔥 Why your “I hate how I look on video” fear is holding you back – and how to fight it🔥 How a 3-minute video replaced 6...2025-04-0315 minEmpire Secrets of Digital Marketing with Mariana HenningerThe Four Trust Triggers in Digital Marketing That Turn Your Cold Leads Into Soulmate Clients Saying 'I Want to Work With You | Ep. 84Text me!The other day I got this wild email I got from a total stranger. It completely made my day. 🥲Shannon—a coach I’ve never met—watched my Brand Video and wrote me this novel about how it made her feel seen, understood, and just about ready to work with me. Cold lead? More like instant soulmates.In this episode, I’m spilling:✨ How a 3-minute video replaced 6 months of “grinding” on social media (RIP guilt trips on days I don’t have time to post)✨ Why your “I’m not consist...2025-03-2716 minEmpire Secrets of Digital Marketing with Mariana HenningerWhy Your Digital Marketing Efforts Feel Like a Leaky Bucket (And How to Fix It Without More Content) | Ep. 83Text me!You’re doing all the right things—getting people onto your list, showing up, staying visible… and yet, people are still falling off. They’re unsubscribing, disengaging, or just ghosting before they ever buy. Today, we’re talking about the “leaky bucket” problem—the hidden reason why so many business owners struggle to convert leads into loyal, paying clients.In this episode, I cover:>> A major reason why your people unsubscribe (it’s not just inbox overload)>> How to create instant connection so they actually want to stick around>> Why constant...2025-03-2015 min
Employee To Boss: Entrepreneurship, Side Hustles, and Business Growth Tips from Experts139. Using Emotional Marketing to Make Your Brand Stand Out with Mariana Henninger, BrandmagneticIn today's crowded online space, your story is your most powerful marketing tool. But how do you craft a brand video that emotionally connects with your audience and helps you stand out?In this episodeI sit down with Mariana Henninger, founder of Brandmagnetic, to explore the power of emotional marketing and storytelling in business. With a background in documentary filmmaking for major outlets like Time Magazine, The Wall Street Journal, and NBC, Mariana shares how entrepreneurs can leverage their personal stories to build trust, establish authority, and attract the right clients.2025-03-1844 minEmpire Secrets of Digital Marketing with Mariana HenningerFrom Cushy Job At NBC To CEO: Two Years In And The Brutal Truth About Building a Business Around Digital Marketing | Ep. 82Text me!Two years into running my business, I’ve been reflecting on a big question: I’m incredibly PASSIONATE about what I do and I absolutely love what I do! But would I do this all over again if I knew how hard it would be?One of the biggest revelations I’ve had since leaving my job at NBC to start Brandmagnetic is – entrepreneurship is not for everyone and it’s definitely NOT for the faint of heart. I’ve stopped telling people that “anyone can build an online business!”... I honestly believe that while anyon...2025-03-1323 minEmpire Secrets of Digital Marketing with Mariana HenningerThe 4 Trust Triggers in Digital Marketing: How to Make People Say Yes Faster | Ep. 81Text me!Ever wonder why some people buy from you instantly while others hesitate forever? It’s not about having the best offer. It’s about trust—and most people are not building it the right way.In this episode, I break down the 4 Trust Triggers—the four key things your audience needs to feel before they’ll ever say yes to you.When you get these four things right, selling becomes so much easier—no more convincing, no more feeling salesy, just people wanting to work with you.Oh, and heads up—I’m...2025-03-0613 minEmpire Secrets of Digital Marketing with Mariana HenningerEmpire Diaries Birthday Edition: The 3 Things That Have Made The Biggest Shifts In My Business | Ep. 80Text me!So, it’s my birthday. 🎉 And instead of following the original podcast schedule, I wanted to hit record and share a raw, unfiltered look at what’s been going on behind the scenes in my business—because a LOT has been shifting lately.In this episode, I’m diving into:✨ How finding the right people has completely changed my business✨The biggest shift in my messaging (and why it’s already paying off)✨ Why I postponed my launch—and what’s coming next✨ What it actually takes to build trust faster (and w...2025-02-2727 minEmpire Secrets of Digital Marketing with Mariana HenningerNinja AI and CustomGPT Digital Marketing Use Cases for Coaches & Course Creators with Rick Mulready | Ep. 79Text me!So, I finally got Rick Mulready on the pod, and let me tell you—we went deep into AI for online business. We’re not talking surface-level ChatGPT prompts –we’re talking custom GPTs, automation hacks, and the wild ways Rick is using AI to streamline EVERYTHING.In this episode, we cover:🤖 How CustomGPTs work (beyond the basics)📚 The genius way Rick is turning books into personal AI coaches🛠️ The biggest mistakes people make when using AI (and how to fix them)💡 Why AI isn’t here to replace you—bu...2025-02-2047 minEmpire Secrets of Digital Marketing with Mariana HenningerHow Using A Word Closet Can Make Your Emails Incredibly Personable and Memorable And Uplevel Your Digital Marketing with Marisa Corcoran | Ep. 78Text me!There is an art to turning “blah” or “zombie AI copy” into “holy sh*t, I need to read this” copy. In today’s episode Marisa Corcoran shares her take on a Word Closet and Accessories Closet. They're as fun as they sound.Here’s the good stuff we cover:What’s a Word Closet? Basically, it’s a way to make your copy sound like you—and only you. Think of it as your go-to playlist, but for words.Why your quirks are the magic. Got a thing for white chocolate Oreos? Great, that’s y...2025-02-1336 min
Entrepreneur SchoolHow to Get Your Audience to Trust You InstantlyWhat if you could instantly build trust with your audience—without a single coffee chat, sales call, or endless hours of content creation?That’s exactly what Emmy Award-winning documentary filmmaker Mariana Henninger helps entrepreneurs do through the power of storytelling and brand videos. In this episode, we dive deep into the psychology of trust, the secret to curating the right story, and why your brand needs more than just an “impression”—it needs a connection.We’re talking about:The biggest mistake entrepreneurs make when trying to tell their brand story (and what to do instea...2025-02-1138 min
Conquering Workflows & Systems For Bookkeepers & Accountants | with Alyssa Lang (Workflow Queen)Why Your Story Matters: Using Brand Videos to Attract Dream Clients with Mariana HenningerAbout our guest:Mariana is a former Emmy award-winning filmmaker, founder of Brandmagnetic.com. She's obsessed with Emotional Marketing and specializes in helping online business owners create instant personal and emotional connection and increase conversions using a 2-3 minute Brand Video.Connect with Mariana Henninger:Follow her on Instagram: http://instagram.com/brandmagnetic Connect with her on LinkedIn: http://linkedin.com/in/marianahenninger Email her: hello@brandmagnetic.comResources mentioned in this episode:📄 The Ultimate Cheat Sheet for a Brand Story That Converts 📹 Watch...2025-02-1133 minEmpire Secrets of Digital Marketing with Mariana Henninger10+ Myths About Brand Videos And Building Trust That Will Completely Shift Your Digital Marketing | Ep. 77Text me!There are some seriously stubborn myths floating around about Brand Videos, digital marketing, and what actually gets people to buy from you. Today I’m tackling a BUNCH of them.Like…🚫 “If I’m good at what I do, my work will speak for itself.” (Nope.)🚫 “People don’t care about my story.” (They do. A lot.)🚫 “All I need to do is post more on social media.” (Spoiler: Visibility alone isn’t enough.)I also get into:✨ Why your actual selling power has nothing to do with your framework✨ The wil...2025-02-0628 min
Cubicle to CEO284. Build Trust in 4 Minutes: The Brand Video That Boosted Revenue by 600%A single video was the secret sauce to a 600% revenue surge for this entrepreneur.In today’s case study, you’ll hear how Emmy award winning filmmaker and founder of Brand Magnetic, Mariana Henninger, created an emotion-driven Brand Video that didn’t just tell her story—but made her audience feel it. Since releasing this 4 minute — mini but mighty — video, cold leads have been sliding into her DMs saying, “I’m in.” No chasing, no convincing—just trust built faster than ever before.This isn’t your average storytelling strategy. It’s about c...2025-02-031h 05Empire Secrets of Digital Marketing with Mariana HenningerWhy I’m Going All In On Emotional Connection (Not Just AI) In My Digital Marketing to Sell More In 2025 | Ep. 76Text me!So, I did something kinda wild—I finally mastered my bot. I got ChatGPT to write an email that sounded exactly like me. Scary accurate. Like, “did I secretly write this in my sleep?” level accurate. And honestly? I never thought I’d get to this point. AI didn’t replace me. It just learned from me. It got me thinking about a recent conversation I had with an AI expert who stressed the importance of protecting your IP from AI. But, truly… how important is our IP?? And isn’t all the knowledg...2025-01-3014 minEmpire Secrets of Digital Marketing with Mariana HenningerWhy Your Origin Story Isn’t Working — And What to Do Instead to Hit The Mark With Your Digital Marketing | Ep. 75Text me!So many people feel so stuck on their origin stories. But here’s the thing—your audience doesn’t care about your resume. What they actually care about is how you make them feel. In this episode, I’m sharing why origin stories fall flat and how to shift to a brand story that gets people to say, “Wow, I trust this person.”Here’s what we’re diving into:Why origin stories don’t really work. It’s not about where you came from; it’s about making your audience feel seen and understood.Th...2025-01-2317 minEmpire Secrets of Digital Marketing with Mariana HenningerSold With No Copy: Why Building Trust Faster Is The Secret Weapon In Today’s Digital Marketing | Ep. 74Text me!Okay, this week, we’re talking about the thing that can make or break your marketing: trust. You know how sometimes it feels like you’re putting in all this work, showing up everywhere, and it’s still not clicking with your audience? That’s why I’m obsessed with Brand Videos—they’re like this secret shortcut to connection. Plus, I’ll tell you how Maria Wendt’s success story is a case study in trust.Here’s what I’m sharing:Why trust matters more than anything else. It’s not about how often peop...2025-01-1620 minEmpire Secrets of Digital Marketing with Mariana HenningerWhat’s Next for Digital Marketing in 2025? My Chat With Gemma Bonham-Carter | Ep 73Text me!I had such a fun (and seriously insightful) conversation with Gemma Bonham-Carter, who’s been in the online business game since way before it was cool. She started by blogging her house renovations and launching her first course during nap times, to now building custom AI assistants and hitting 100K in launches like it’s nobody’s business. Gemma’s journey is proof that you can evolve and thrive in this space without losing your sanity – and making sure that you are building a business you ACTUALLY love.Here’s what we got into:The...2025-01-0836 min
Digital Trailblazer PodcastUsing a “Brand Video” to Get High-Ticket Clients to Buy Faster with Mariana HenningerEpisode 117: Grab the Ultimate Ad Script right HERE - https://join.digitaltrailblazer.com/ultimate-ad-scriptIt’s a well-known saying in marketing that people only buy from those that they know, like, and trust.It doesn’t matter how good your product or service is, or what results you get for people… if a prospect doesn’t feel like they know, like, and trust you, they will never buy from you.Building that “know, like, trust” factor is essential in landing high-paying clients, and the faster you can do that, the sooner your prospec...2025-01-0630 minEmpire Secrets of Digital Marketing with Mariana HenningerMy 2025 Predictions About The Online Business Space, Digital Marketing and AI — and How I’ve Completely Restructured My Offers | Ep. 72Text me!In this episode, I’m taking you inside my brain and my business as I completely rethink how I teach. The big idea: using AI—not just to make life easier, but to make getting results for my students so much FASTER. I’m sharing the wins, the experiments, and even a few doubts I have about this whole process.Here’s what I dive into:How I’m rethinking my program with AI. From creating CustomGPTs to streamlining processes, I’m using AI to flip the script on traditional online courses.Why I’m test...2025-01-0227 minEmpire Secrets of Digital Marketing with Mariana HenningerEmpire Diaries: How I’m Prepping For a 100K Launch And Why I’m Obsessed with Custom GPTs in Digital Marketing (Why You Should Be Too) | Ep. 71Text me!In this solo episode of Empire Diaries, I’m sharing all the behind-the-scenes details of what’s been on my mind as the year winds down and we look ahead to 2025. From rethinking how I teach to setting big, exciting goals (hello, 100K launch!), I’m laying it all out for you.Here’s what I dive into:Why I’m revamping my program with AI. I’m sharing how I’m using custom GPTs to simplify the hardest parts of brand video creation—for me and my students.The magic of being in the rig...2024-12-2616 minEmpire Secrets of Digital Marketing with Mariana HenningerThe Power Of Emotional Connection Through Community in Digital Marketing And Online Business With Inbal Claudio | Ep. 70Text me!Okay, so I had the BEST conversation with Inbal Claudio. She’s the talented lady behind the Like-Minded Collective and Founders Who Shabbat, and honestly, if anyone knows how to bring people together and make it feel amazing, it’s Inbal.Here’s what we talked about:How to make community feel like a warm hug. You don’t need the big numbers or fancy events —it’s about creating a space where people actually feel like they belong.Why starting small is so underrated. Inbal started with one coffee meetup, and now—a whole...2024-12-1934 minEmpire Secrets of Digital Marketing with Mariana HenningerEmpire Diaries: How I’m Using AI and Custom GPTs to Completely Revamp Digital Marketing And My Online Course Business | Ep. 69Text me!This week, I’m pulling back the curtain and giving you a real, unfiltered look at how I’m completely flipping my program upside down—thanks to AI. If you’re curious about how custom GPTs are reshaping the online course space (and making my life easier), you’re going to love this episode.Here’s what I cover:Why I’m rethinking the way I teach. You probably already know this, but AI isn’t just a shiny new tool; it’s changing literally everything. How custom GPTs are saving me and my students hou...2024-12-1221 minEmpire Secrets of Digital Marketing with Mariana HenningerVisibility Is Critical For Digital Marketing — How To Do It In 10 Minutes A Day with Kelly Sinclair | Ep. 68Text me!Okay, let’s talk visibility—like, the kind that actually fits into your real life. In this episode, I’m chatting with Kelly Sinclair (aka the Fairy Brand Mother), and she’s got the easiest, most manageable way to start showing up more and getting noticed. Spoiler: it’s not about spending hours on Instagram or being glued to your laptop.Here’s what we dive into:A Visibility Habit You Can Stick To: Kelly’s 10-minutes-a-day strategy that’s so simple, you’ll wonder why you weren’t doing it sooner.Making It Work for Y...2024-12-0529 minEmpire Secrets of Digital Marketing with Mariana HenningerEmpire Diaries: Why Marketing Is Really Just About Making People Feel Things, Grounding Bed Sheets And Other Black Friday Shenanigans | Ep. 67Text me!This week, this is what’s been happening in my business—and my life:I joined an amazing workshop with Katelyn Bourgoin, where I had to answer the ultimate marketing question: “How does this make me FEEL?” (Let’s just say I left with some killer insights and a better way to explain my whole Brand Video thing.)Black Friday is here, and—surprise!—I didn’t plan a sale. Am I pulling something together at the last minute? Probably. Will it be genius or chaos? Stay tuned.Oh, and I bought grounding bedsheets. Because apparent...2024-11-2817 minEmpire Secrets of Digital Marketing with Mariana HenningerWhy Every Course Creator Needs a Custom GPT—Starting Now with Wendy Breakstone | Ep. 66Text me!In this episode of Empire Secrets, I got to nerd out with Wendy Breakstone about custom GPTs. Don’t know what those are? Don’t worry—neither did I until recently, and now I’m hooked. Think of them as your personal AI assistant but cooler because it’s programmed by you. (Also, it won’t send you weird texts at 2 a.m.) Here’s what we dished about:WTF Is a CustomGPT?: Wendy explains it in plain English. Basically, it’s like hiring a super-smart assistant who does the repetitive stuff for you—and gives you the...2024-11-2134 minEmpire Secrets of Digital Marketing with Mariana HenningerEmpire Diaries: How I’m Focusing On Visibility Goals & Having A “Whatever It Takes Approach” To My Clients | Ep. 65Text me!In this episode of Empire Diaries, I’m pulling back the curtain on my focus on a client-first business model and sharing the realizations that have reshaped my approach to growing Brandmagnetic. Overserving and overdelivering for my Brand Video Signature clients and Brand Video Accelerator students at the highest level, making sure they have exactly what they need to get the best results has been a massive priority for me in Q4. This has become more important to me – having deeper, more impactful client experiences – than growing the business more quickly. I want to build Brandm...2024-11-1422 minEmpire Secrets of Digital Marketing with Mariana HenningerWhy You Might Skip Black Friday And What To Do Instead With Kim Kiel | Ep. 64Text me!In this episode of Empire Secrets, I’m chatting with copywriter Kim Kiel about new ways to look at Black Friday. While everyone else is shouting “SALE!” from the rooftops, Kim has refreshing ideas for how to connect with your audience without getting sucked into the Black Friday chaos.Here’s what we talk about:Black Friday Alternatives That Actually Matter: How to make an impact without doing the Black Friday dance—from celebrating Giving Tuesday to using your platform to show what you stand for.Why You Need a Swipe File (and How to...2024-11-0719 minEmpire Secrets of Digital Marketing with Mariana HenningerEmpire Diaries: New Approach To My DFY Signature Offer, Creating CustomGPTs For My Course Students (!!) And Systems I’m Looking Forward To! | Ep. 63Text me!In this episode of Empire Diaries, I’m sharing some behind-the-scenes on new tools, big shifts in my strategy, and a few lessons I’m learning as I go. Here’s what I cover:Are Launches Dead? I don’t think so, but the way we’ve been doing them definitely is. I talk about why I think launches need a serious update and how getting to know your audience on a deeper level is a game-changer.CustomGPT Magic: I created two custom tools for my students that go way beyond “ideal client” prof...2024-10-3113 minEmpire Secrets of Digital Marketing with Mariana HenningerHow To Streamline Your Content Creation & Monetize Your Podcast with Krystal Proffitt | Ep. 62Text me!In this episode of Empire Secrets, I sit down with content strategist and podcasting expert Krystal Proffitt to talk about how to streamline content creation and leverage it for business growth. Krystal dives into her signature "Spider Web Strategy," a powerful approach for repurposing content across multiple platforms to maximize reach and impact. We also explore her PREP method—Plan, Record, Edit, Publish, and Market—that helps creators stay consistent and avoid burnout. Whether you're a seasoned content creator or just getting started, this episode is packed with actionable strategies for boosting engagement and g...2024-10-2446 minEmpire Secrets of Digital Marketing with Mariana HenningerHow To Grow Your Podcast Faster with ‘Modcasting’ And Be ‘Done By Lunch’ With Jerry Potter | Ep. 61Text me!Imagine this: It’s noon, and you’re done with work for the day. Like, really done. Leads are flowing in, sales are happening, and you’ve got your afternoons to yourself. What if you could actually pull that off?Jerry lays out how it all works, how video podcasting might just be the key to growing faster and working less. “Modcasting” is about breaking a podcast into distinct modules, each serving a specific purpose:1 - Growing an audience: Attracting new listeners with targeted content.2 - Engaging specific se...2024-10-1732 minEmpire Secrets of Digital Marketing with Mariana HenningerEMPIRE DIARIES: How To Have Unshakable Joy In Business And My 5 Goals for This 12 Week Year | Ep. 60Text me!In this episode of Empire Secrets (Empire Diaries), I share how I’m seeing my business in a completely new way. There’s been this shift! I’ve moved from the big, lofty financial goals – pressure and stress and anxiety – to something deeper, a lot more meaningful. And I’m embracing what will be my new word for 2025 (or two, really) “unshakable joy.” I share so much more in the episode!I’m also right in the middle of planning Amy Porterfield’s Brand Video—it’s a big project, tight deadlines, lots of moving pieces!! 2024-10-1037 minEmpire Secrets of Digital Marketing with Mariana HenningerA Unicorn in the Office: How to Find the Perfect Marketing Assistant | Ep. 59Text me!We often misunderstand the role of Virtual Assistants (VAs). Today I chat with self-proclaimed “jill-of-all-trades when it comes to digital marketing and techie skills” Emily Reagan about everything from defining the difference between a general assistant and a specialized marketing VA, all the way to the importance of real-time feedback loops during launches. We also cover:- Clarifying roles and responsibilities- Specialization over generalization- Onboarding and SOPs- Hiring for the long term, not just the launch- Investing in skilled (vs. low cost) help- Cap...2024-10-0335 minEmpire Secrets of Digital Marketing with Mariana HenningerEMPIRE DIARIES CHATS: Event Networking That Doesn’t Suck, Selling Like A Human And All About UX Launch Copywriting | Ep. 58Text me!So, imagine this...You’ve been in the digital space for years. You’ve built the funnels. You’ve crafted the email sequences. But something’s missing. It’s not just about making more sales. It’s about... connecting with your people.In today’s episode of Empire Secrets, I sit down with my gal pal Laura Kendrick, a UX launch copywriter who agrees with me – we need to bring the humanity back into digital marketing. We laugh, we riff on what it’s like to navigate in-person digital marketing events, and at one point...2024-09-2648 minEmpire Secrets of Digital Marketing with Mariana HenningerDoes A Brand Video Really Work? - Real Case Studies Of Brand Videos In The Wild | Ep. 57Text me!This week, two stories about transformation. Nadia Murdock and Casey Davidson—both coaches who wanted to stand out and build an emotional bond with their audiences. They start on separate paths, each trying to connect with their audiences, to say something meaningful, to make an impact. But something's missing. So they take the plunge to create a Brand Video.In this episode, I go deep with Nadia and Casey, both Brand Video clients, to talk about how creating a Brand Video wasn’t just about getting their message out there—it was about crafti...2024-09-1933 minEmpire Secrets of Digital Marketing with Mariana HenningerMastering Pre-Launch Anticipation Marketing For An Easier And Stress-Free Launch with Brenna McGowan | Ep. 56Text me!You’re gearing up for a launch, and the pressure is builing… But what if no one’s ready to buy? In this episode of Empire Secrets, Mariana talks with anticipation marketing expert Brenna McGowan, who believes the real magic happens way before the launch. Brenna shares how building buzz early not only reduces stress but also attracts the right clients—people who are excited and ready to say yes.Mariana also reflects on her own experience as a student in Brenna’s program, sharing how it brought her clarity and confidence, making the launch...2024-09-1229 minEmpire Secrets of Digital Marketing with Mariana HenningerHow An Emotion-Driven Brand Video Works To Accelerate Trust & Other FAQs! | Ep. 55Text me!Ever wanted to know exactly what a Brand Video was and HOW to keep people engaged? Why does your audience care about your story? DO they care?What is the role of visuals in a Brand Video and how can you use them MOST effectively to drive emotions?I answer all of these questions in today’s episode!! I explain that a brand video is a 2-4 minute video that tells the story of who you are and emotionally connects with your audience. The purpose of a brand video is to create an...2024-09-0532 minEmpire Secrets of Digital Marketing with Mariana HenningerHow To Get Off The Social Media Hamster Wheel And Still Make Sales | Ep. 54Text me!So, imagine this: you're an entrepreneur. You've worked hard, you've built something, and now people are noticing. But here's the thing—something's not quite right. Leads are coming in, but like water through a sieve, they're slipping away. Why? What is this "leaky bucket" dilemma that so many face?In this episode of Empire Secrets, we dig into this puzzle. We start from the beginning—the very first moment a potential customer finds you. How do you make that moment count? It's not about the flashy lead magnet or the meticulously crafted welcome sequ...2024-08-2925 minEmpire Secrets of Digital Marketing with Mariana HenningerHow To Use Sensory Storytelling To Get A Deep Connection With Your Audience with Zafira Rajan | Ep. 53Text me!You’re scrolling through a website, looking for something—anything—that grabs your attention. Then, out of nowhere, you stumble upon a story (or bits of words) that doesn’t just speak to you—it pulls you in. You can almost feel the texture of the words, the microspecificity is INSANE. It’s talking to you as if it WERE you. You’re no longer just reading; you’re experiencing.In this episode of Empire Secrets, we sit down with Zafira Rajan, a master of what we call sensory storytelling. Zafira isn’t just any copywrite...2024-08-2233 minEmpire Secrets of Digital Marketing with Mariana HenningerEmpire Diaries: Soaking Up Summer, Massive Moves & Pre-Launch For Brand Video Accelerator | Ep. 52Text me!Here’s what’s up: I LOVE summer, so business looks slightly different these days (insert sun emoji). Instead of hustling like crazy, I’m taking time to slow down and really embody my word for this year — being INTENTIONAL. Incredibly intentional about what I’m spending my time on, and what will really get me BIG results for my time.Dropping this new episode of Empire Secrets (the Empire Diaries series) — and sharing what I’m obsessed with right now, what I know I need to fix in my business, and what I’m really...2024-08-1530 minEmpire Secrets of Digital Marketing with Mariana HenningerThe Strategy of Being Seen by Building, Buying and Borrowing audiences with Laura Sinclair | Ep. 51Text me!When it comes to being seen – there’s the regular way of doing things… (insert yawn) and then there’s ninja. This year if you’re not standing out and being memorable, your business is going to be forgotten. And you need to be leveraging networking that actually works (through giving FIRST) to expand your audience, and grow even more powerfully and effectively. If you are the kind to shy away from meeting new people (even though you know you need to!), this episode is for you!I loved chatting wit...2024-08-0836 minEmpire Secrets of Digital Marketing with Mariana HenningerEMPIRE DIARIES: Reshifting focus — how to make my program 10x BETTER | Ep. 50Text me!“Better makes BIGGER but bigger does not make better”I came across a reel from Hormozi this week that shared this message — and it slapped me like a gentle glove in the face. I’ve been reframing the next month ahead of the doors opening for my Brand Video Accelerator program - and this is what I needed to hear. What if instead of focusing ALL my efforts on visibility and list growth, I doubled down on making the program actually 10x BETTER - not just bigger? How can I make the way I...2024-08-0116 minEmpire Secrets of Digital Marketing with Mariana HenningerFrom VIP Days To Micro Tools: Lessons From “Systems Saved Me” Jordan Gill’s Big Pivot | Ep 49Text me!If you’re on the brink of burnout (or always afraid it’s right around the corner) then you won’t want to miss my chat with Jordan Gil aka @systemssavedme. Jordan went from a big team, multi-7 figure business to shutting it all down – and focusing on micro-tools. But the real awesomeness is in the backstory of how she ran her previous business, and how she’s running this one. We also talk about:* Adding humanness (!) to animations* The magic behind VIP Days* How to manage it all 2024-07-2543 minEmpire Secrets of Digital Marketing with Mariana HenningerHow To Use Your Brand Story To Build Emotional Connection (Masterclass) | Ep 48Text me!What does it take to stand out in a saturated market?In this episode recording of a recent Masterclass, I’ll show you how to leverage your unique brand story to create deeper connections and create an asset that does the heavy lifting for you to drive sales on autopilot.I also cover:* How to hijack deep sales psychology to increase sales * The superpower of storytelling for conversions * How to create an emotional connection with cold audiences - FAST* The framework for using your unique story to b...2024-07-191h 07Empire Secrets of Digital Marketing with Mariana HenningerHitting $1M/y Using Volume, Visibility & Velocity with Laura Belgray | Ep 47Text me!Comment “47” and I’ll DM you the link to this episode! I read a Forbes article a while back all about @laurabelgray and her 3 “Vs” that I have now gone back to probably more than 10 times and shared more times than I can remember. So this week, I snagged the brilliant copywriter, storyteller and “professional procrastinator” who’s also obsessed with her business for a chat on Empire Secrets. We laughed half the time! – and the other half, Laura breaks down how focusing on Volume, Visibility and Velocity helped her finally break int...2024-07-1152 minEmpire Secrets of Digital Marketing with Mariana HenningerEMPIRE DIARIES: How I’m Pitching Persistently & The Power Of Intentional Breaks | Ep 46Text me!On today’s episode, I talk about what’s been happening in Brandmagneticland lately:- Pitching BIG STUFF and leaning into the work versus each specific result. If it takes 50 tries to get a big yes, we’re still doing it.- My takeaways from @hormozi’s $100M Leads so far including my favorite quote: “It's amazing what you can accomplish if you don't stop once you start.” - It’s my favorite season and I’m taking intentional summer breaks (pool! beach! watermelon! reading! @emilypaulsen knows all about this) – still working but being p...2024-07-0429 minEmpire Secrets of Digital Marketing with Mariana HenningerBuilding A Hustle-Free, Launch And Chill Business With Masha Goins | Ep 45Text me!Ever dreamed about creating a business that doesn't basically force you to burn out? This week, I chat with my friend & online business coach for the soulful entrepreneurs Masha Goins aka the "dream midwife" about the importance of reconnecting with your purpose and aligning it with your business FIRST, above all. The key? Focusing on what brings you JOY.She also talks about her strategy called "Launch and Chill", which prioritizes self-care and simplicity above all. Masha shares her own experience of building a business around her lifestyle and o...2024-06-2726 minEmpire Secrets of Digital Marketing with Mariana HenningerEMPIRE DIARIES: This Move Could 10X My Business | Ep 44Text me!Sharing more BTS of my business this week, let's gooooo 💃🏼* The pitch that could 10X my business (and how I did it)* Teaching quick wins vs. shifting perspectives: which is stronger?* Collecting more data: how to prove that a Brand Video is not just a "nice to have"* I have a new website!* How easy it is to write copy when you talk to your audience a LOT* It's summer -- and I need to head to the beach ASAP! ☀️ Comment "44" and I'll shoot you a link to this...2024-06-2133 minEmpire Secrets of Digital Marketing with Mariana HenningerWriting with Wit: Mastering Email Engagement with Marisa from Dirty Copy | Ep 43Text me!When Marisa @dirty.copy sends an email, I literally rush to open it.The seratonin is already flowing (I’m THAT) addicted - it’s become Pavlovian.This girl writes hands down the BEST EMAILS ON THE INTERNET STREETS (rivaling @jenolmstead from @tonicsiteshop).So like two girlies who get SUPER excited about good copy, we talk about:➡️Her secret to crafting emails that people rush to open ➡️ The art of storytelling in email marketing 2024-06-1352 minEmpire Secrets of Digital Marketing with Mariana HenningerEmpire Diaries: Summer of Visibility | Ep 42Text me!Dropping today's episode of Empire Secrets, where I dive into my strategy this summer to 10x my exposure. You with me?Here's a peek into the inner workings of my business as we embrace the summer vibes:➡️ I’m celebrating being “Intentional”: It’s halfway through the year and I’m reflecting on my commitment to intentional actions that are growing my business. I’m taking daily walks, working out, eating 10000g of protein a day (I kid) – and holding myself TRULY accountable for every single hour of work.2024-06-0621 minEmpire Secrets of Digital Marketing with Mariana HenningerClarity, Systems, Organic Marketing and Sales – The CEO Method with Amy Traugh | Ep 41Text me!In this week’s episode of Empire Secrets, author & business strategist Amy Traugh she breaks down her signature ‘CEO Method’ – which stands for Clarity, Establishing systems and automations, Organic marketing and sales. We talk about what it really takes to transition from entrepreneur to empowered CEO!Her transformation from mompreneur to CEOHow clarity, systems, and organic growth form the pillars of the CEO MethodThe importance of quarterly reviews for business success and staying aligned with your goalsSnag a FREE copy of h...2024-06-0542 minEmpire Secrets of Digital Marketing with Mariana HenningerEMPIRE DIAIRIES: Scaling the business, “middle-of-road” entrepreneurs and how to get in the “right rooms” | Ep 40Text me!I recorded this episode yesterday – and you get the inner workings of my business: Thoughts on my mind:1 - Summer is coming. Can I hit $1MM and still go to the beach everyday?2 - Why is it that even on the most packed of days I still don’t feel like I do enough?3 - On a related note: why do I constantly underestimate how long it takes to do things?4 - How many VOC calls do I...2024-05-2330 minEmpire Secrets of Digital Marketing with Mariana HenningerMastering Visibility and Converting Exposure into Profit with Beth Nydick | Ep 39Text me!In this episode, I chat with @bethnydick,the mastermind behind FameLab, about how to turn regular media exposure into a powerhouse tool for driving traffic and conversions.What we unpack:How to strategically share your posts more than ONCEHow to use media exposure for ACTUAL business growth (not just logos on your website)How to leverage exposure CONTINUOUSLY (to extend the impact of each thing you do)Friend, don’t miss this episode as Beth reveals her secret sauce: no...2024-05-1640 minEmpire Secrets of Digital Marketing with Mariana HenningerEMPIRE DIARIES: Path to A MILLION - How I’m focusing on so much LESS in 2024 | Ep 38Text me!If you want to hear the behind-the-scenes of my business - tune in to this episode. May 8, 2024 - and I lay out everything I've been working on diligently - and what I've said no to. I've realized that this is a foundational phase for me, but the road is being prepared to scale like crazy!!I talk about how I'm crafting a program that's going to be PERFECT for the more established business owner who wants a Brand Trailer done in record time, with high-touch support from me, and will co...2024-05-0930 minEmpire Secrets of Digital Marketing with Mariana HenningerHow to use your story to build trust and sell faster – BTS of Nadia Murdock’s Brand Video | Ep 37Text me!It started like a bowl of potpourri. When Nadia and I first sat down to work on her Brand Video, I asked her to tell me her story – like most people, Nadia had no idea what parts to focus on. She knew she had a story, she knew how important it was to connect emotionally with her audience… but she had no idea how. So she shared with me different fragments and pieces from all different parts of her life. 🚶🏼♀️➡️The reality is, even sharing little bits will help your audienc...2024-05-0234 minEmpire Secrets of Digital Marketing with Mariana HenningerHow to Understand What Your Audience Is Craving | Ep 36Text me!OK, what makes a truly powerful Brand Video?It’s your person watching it and being blown away by how much you get them. There’s only one way to do this right: Understanding not only what they “desire” but going way deeper into their innermost needs and aspirations. You want your audience to feel completely understood. And you don’t want to be just seen. You want to be FELT.In today’s episode of Empire Secrets, I share how to truly understand your audience...2024-04-2513 minEmpire Secrets of Digital Marketing with Mariana HenningerInner Wealth & Building A Movement with Ally Kennedy | Ep 35Text me!How to turn your voice into the most powerful asset for your business ⤵️This week on Empire Secrets, I chat with @theallykennedy, the visionary behind the Wealthy Woman Movement and founder of the Six-Figure Speaker System.When I say this girl is FIRE, it’s not an understatement!Here’s what we cover:➡️ Her unexpected transformation from hairstylist to top-tier speaker and coach (?!)➡️ Why your WHY is pivotal to impactful speaking➡️ What makes a movement and...2024-04-1818 minEmpire Secrets of Digital Marketing with Mariana HenningerHow To Use “Real” PR For Your Business with Renée Warren | Ep 34Text me!In this heart-to-heart convo, @reneewarren, the powerhouse behind @wewildwomen and I talk about what PR has evolved into.We talk about common PR myths and why it is the ultimate relationship-builder and not just a tool for visibility and she shares her blueprint for PR success.Renée deep dives into the importance of showing up authentically, leveraging your unique story, and the power of being seen and heard in spaces that matter to YOUR NICHE. Don’t miss...2024-04-1119 minEmpire Secrets of Digital Marketing with Mariana HenningerEmpire Diaries: Why I Left News And Started Brandmagnetic | Ep 33Text me!What does it take to leave a thriving career in something you love – to start & grow your own empire? I had the honor of sharing it all with the amazing Renée Warren, the powerhouse behind @wewildwomen, on her podcast recently. We discussed not just the evolution of my career but how emotional storytelling can really transform marketing.Here's a glimpse of what we covered :My decision to leave a successful career in journalism & documentaries for full-time entrepreneurshipThe art and scien...2024-04-0431 minEmpire Secrets of Digital Marketing with Mariana HenningerHow to be a ninja at networking with Sarah Gemmell | Ep 32Text me!Networking skills aren’t a given. You don’t always know whether you’re doing it right – and you might unknowingly be showing up with “commission breath.”This week, I chat with @sarahgemmel, aka the Queen of Networking who shares her best tips on how to take any meetup and turn it into a possibly powerful lead gen opp.We uncover:➡️ The magic behind effective networking➡️ Why your approach to networking could be the missing piece in your lead generation game➡️ The art of fo...2024-03-2814 minEmpire Secrets of Digital Marketing with Mariana HenningerIntroducing the Empire Diaries (the first one where I share it all) | Ep 31Text me!Today, I made a decision – to start pulling back the curtain on what I’m doing to build my business empire. The joys, the setbacks, the raw and unfiltered thoughts along the way, everything I’m experimenting with. I’m sharing it all in this new Diary Series.If you’re a seasoned entrepreneur and have been at this for a while – you can skip. But if you are building this – you’re in the sleeping on the gym floor phase of your business right now – and you want to follow along as I share my jour...2024-03-2113 minEmpire Secrets of Digital Marketing with Mariana HenningerThe Power of Tiny Offers with Allie Bjerk | Ep 30Text me!In this week’s episode of Empire Secrets, I am joined by the AMAZING @alliebjerk, Queen of Tiny Offers.I loved chatting this week with @alliebjerk aka Queen of Tiny Offers on Empire SecretsWe dive DEEP into the magic behind having Tiny Offers in your stack, and how you can use them to dramatically scale your business.We dig into:➡️The strategy behind Tiny Offers➡️How to scale your ads2024-03-1429 minEmpire Secrets of Digital Marketing with Mariana HenningerWhat I've done to bring more JOY to my business | Ep 29Text me!I began this year with a big intention (my word for 2024): it’s vital to have more FUN in my business.A few episodes back on Empire Secrets I dug into why I felt this way (mostly because my passion makes me take my business and clients so seriously! But being intentional and serious does not have to mean not having FUN, not prioritizing having fun as I grow.)So today I share with you where and how I’m finding joy in my business — and how I’...2024-03-0718 minEmpire Secrets of Digital Marketing with Mariana HenningerInfusing Authenticity into Your Brand with Lauren Loreto | Ep 28Text me!When Lauren Loreto from @brandgoodtime and I met, I fell in love with how FUN and original her brand and presence was. And since I’m in a new mode of having FUN in my business this year, I knew I had to bring Lauren on to share how she does that. In this episode of Empire Secrets, Lauren and I dive deep into the essence of infusing personality into your brand and the critical role of client experience in building trust.W...2024-02-2926 minEmpire Secrets of Digital Marketing with Mariana HenningerWhy content creation HAS TO be fun with Matt Allyn | Ep 27Text me!When @matthew.allyn posts a reel, you stop and watch. He is an amazing storyteller!In this episode of Empire Secrets, Matt and I talk about showing up as your unapologetic self and why telling your personal story is so damn important. We talk about what niching really means and really finding JOY in every piece of content you create — so you’re not always thinking of the algorithm.Sign up for "Make Beautiful Content" free mini course here 2024-02-2224 minEmpire Secrets of Digital Marketing with Mariana HenningerTwo car accidents in one day? Yes. (*What I learned.) | Ep 26Text me!I was in not one but TWO car accidents today. Luckily it was a very minor fender bender (a girl pulled out from a parking lot thinking I was making a turn and crashed into me), and then I completely broke off my side mirror and damaged my door pulling out of the AUTO COLLISION SHOP when I didn't see a massive power line pole in the middle of the driveway -- while I was getting a quote for the damages of the first accident. You gotta laugh, right?! There's als...2024-02-1626 minEmpire Secrets of Digital Marketing with Mariana HenningerHow Being Obsessed With Your Avatar Makes Killer Copy With Jenn Whinnem | Ep 25Text me!OK. We all know we NEED good copy, but how do we actually get it??When my friend and BRI-LLIANT conversion copywriter Jenn Whinnem is hired to write copy ahead of 7 & 8 figure launches, she doesn't skim the surface, she OBSESSES.She's obsessed about nearly BECOMING the avatar that she is writing for, and goes to all the lengths of learning about them. (Hence the inspo for her business name Obsession Eleven).. In this really inspiring convo, full of wit and fun anecdotes, Jenn shares what it takes to really...2024-02-0826 min
Skyrocket to Success by Sharing Your Signature Message with the Masses!Go From Unknown to Unforgettable, w/ Just a Short Emotion-Driven VIDEO- Mariana from BrandmagneticIn this episode of "Skyrocket to Success Podcast" with host, Paul Neustrom we are joined by the dynamic Mariana from Brandmagnetic.com She is an award-winning documentary film-maker. Mariana shares her expertise in crafting emotionally driven brand videos that resonate with audiences. Together with host Paul T Neustrom, they explore the power of storytelling in creating trust, establishing emotional connections, and ultimately influencing purchasing decisions in the digital space. From the importance of authenticity and uniqueness to the strategic placement of brand videos across various platforms, Mariana and Paul delve into the impactful world of brand marketing. Join us...2024-02-0433 minEmpire Secrets of Digital Marketing with Mariana HenningerWhat Digital Millionaires Predict For 2024 | Ep 24Text me!Last week, I finally sat down to watch the replay of the "Ideas for 2024" summit that Stu McLaren held last December -- and I took so many notes, I just had to share. After a few days of masterminding, titans of the industry like Jeff Walker, Amy Porterfield, Ryan Levesque, Codie Sanchez and so many others shared their thoughts on what's working for them now and their top predictions for what's to come in the year ahead. So in this episode that I give you 100% permission to listen to in 2x sp...2024-02-0146 minEmpire Secrets of Digital Marketing with Mariana HenningerFrom 'Screw' to 'Millionaire Girls Club' with Jill Stanton | Ep 23Text me!Bro marketing energy isn't for everyone. This week on Empire Secrets, I chat with the brilliant Jill Stanton - the heart & soul (with husband Josh Stanton) of Screw the Nine to Five... who's now turned her energy and brilliance into her newest venture: Millionaire Girls Club. We talk all things: the current chapter of "Screw", how she had to overcome a fear and trauma from her past around women who weren't supportive, how the vision for this new venture came to her, what her desire was and the energy she's created...2024-01-2538 minEmpire Secrets of Digital Marketing with Mariana HenningerThe Better F-Word: Why Having FUN In Your Business Is Critical (& How To Do It) | Ep 22Text me!My mentor says: "It is CRITICAL that you have the most fun possible."In this episode, I unpack how I see two types of "fun" in business: one is in how I show up for my audience, and the other is more internal -- focused on how my team and I actually get work done. The latter always tends to be a little harder for me to "have fun" - in part because I'm always so serious about what I do, even though I love it so much!!So this year...2024-01-1818 minEmpire Secrets of Digital Marketing with Mariana HenningerThe Emotional Core of Branding with Emily Paulsen | Ep 21Text me!Think branding is just about eye-catching designs and clever slogans? Nope. This episode of 'Empire Secrets' I chat with my gal Emily Paulsen, a brand strategist. Emily has spent 14 years mastering the art of branding, not just for the big players like Abercrombie and Fitch and Wendy's but for startups and online businesses.In our chat, Emily takes us behind the scenes of crafting a brand that resonates. It's not just business; it's personal. She delves into how emotion drives brand loyalty and why your unique story is your brand's superpower. W...2024-01-1125 minEmpire Secrets of Digital Marketing with Mariana HenningerBusiness Wrapped 2023 + my bold moves for 2024 | Ep 20Text me!In this solo episode of "Empire Secrets," I look back at the ups and downs of 2023. The decisions made, all the work that happened “below the surface” – it was a true iceberg year for me!! And then I dive into the game-changing mindset shifts and strategies that I’m taking with me into 2024.This is THE YEAR. Let's make it happen! 🚀💭 #EmpireSecrets #NewYearNewGoalsIf we haven't yet - let's connect on Instagram! Find me at http://instagram.com/brandmagnetic2024-01-0429 minEmpire Secrets of Digital Marketing with Mariana HenningerThe Hidden Obstacles Inside of You with Nicole Frazier | Ep 19Text me!In this episode of Empire Secrets, I chat with Nicole Frazier, a dear friend who’s also a Certified Mindset Coach and explore the hidden influences of deeply ingrained beliefs and how they subtly shape aspects of your business which can lead to self-sabotage. Nicole explains the impact of these beliefs on your business, health journey, and relationships.Nicole and I discuss how these beliefs manifest in daily behaviors, contributing to things like procrastination and imposter syndrome. She explains how the reticular activating system works as your brain's mechanism for reinforcing internal narratives. Th...2023-12-2827 minEmpire Secrets of Digital Marketing with Mariana HenningerMoney Mastery: Abundance, Organization and Investing with Joanna Doiban | Ep 18Text me!In this episode of Empire Secrets, I catch up with Joanna Doiban from Financial Wellness for Women to dive into the 3 most effective financial strategies for entrepreneurs. We tackle the essentials of developing an abundance mindset and how to set money aside into 3 buckets as it comes into your business. Joanna brings a fresh perspective on investment, highlighting the benefits of cash value life insurance for wealth growth.Mentioned in this episode:Joanna's FREE Mama's Money Makeover tips here. Joanna's dad's book here2023-12-2222 minEmpire Secrets of Digital Marketing with Mariana HenningerWhen Your Story Makes Them Cry | Ep 17Text me!In this episode, I wanted to share with you a brief exchange that happened in a recent Masterclass I taught. I share Elizabeth's brand new Brand Video... and she was not only able to share the reaction she's already gotten with it -- BUT someone in the Masterclass who had NEVER before seen Elizabeth had an incredible reaction too. It was incredible to see this play out... I couldn't believe my eyes, and I teared up too.Enjoy this magical moment!Join me for the next Masterclass, it...2023-12-1415 minEmpire Secrets of Digital Marketing with Mariana HenningerA Super Simple Framework for Storytelling | Ep 16Text me!Storytelling doesn’t have to be complicated. In this episode, I talk about two very straightforward storytelling frameworks that I use with my clients: the 'Overcome Framework' and the 'Passion Framework.' I also reveal the secret to a Brand story that really converts for you.Enjoy!If we haven't yet - let's connect on Instagram! Find me at http://instagram.com/brandmagnetic2023-12-0517 minEmpire Secrets of Digital Marketing with Mariana HenningerBuilding Trust With One Video (My Interview With Paul Green) | Ep 15Text me!I recently had the pleasure of guesting on the MSP Podcast Hosted by Paul Green, where I shared my journey from being a documentary filmmaker to becoming a brand video strategist.In this episode, I dive into the transformative power of storytelling and its impact on building trust and accelerating sales and the importance of authentic, human-centered storytelling in business.If we haven't yet - let's connect on Instagram! Find me at http://instagram.com/brandmagnetic2023-11-3019 minEmpire Secrets of Digital Marketing with Mariana HenningerFive Business Lessons I’m Thankful For| Ep 14Text me!"In this episode of Empire Secrets, I share a personal and insightful look into my entrepreneurial journey. These are the top five lessons I’m so grateful for that I’ve learned building a business from the ground up. Including how important it is to “have as much fun as possible” – as one of my mentors says. This episode is packed with real-life experiences, practical advice, and motivational insights, perfect for anyone navigating the exciting yet challenging world of entrepreneurship."If we haven...2023-11-2326 minEmpire Secrets of Digital Marketing with Mariana HenningerHow to Harness Your Subconscious For Business Success with Julie Costa | Ep 13Text me!How can we harness the unlimited and little-tapped-into power of the subconscious to breed success in our business? In this episode of "Empire Secrets," we dive into the intriguing world of hypnosis with Julie Costa, a master in clinical hypnotherapy. Julie opens up about her unique method of using hypnosis in the business and sales world, to harness the power of the subconscious for business owners and entrepreneurs. We talk about how hypnosis can be a game-changer in achieving goals, breaking through personal obstacles, and boo...2023-11-1631 minEmpire Secrets of Digital Marketing with Mariana HenningerThe Irony of Burning Out from Passion + Convo With April Likins - Burnout | Ep 12Text me!What an ugly word: burnout. Today, I open up about hitting a mini-burnout last week while doing what I love—growing my business. I talk about the shock of hitting a wall – when what I think I could get done in a week takes 3-4 weeks instead… and how it can just sneak up on you when you least expect it.I chat with my friend and burnout coach, April Likins, who enlightens me to the concept of micro-breaks in your da...2023-11-0919 min
Author to AuthorityEp 434- How You Can Use A Brand Video to Build Trust Faster And Sell More Quickly with Mariana HenningerMariana Henninger is a celebrated figure in the realm of childhood entrepreneurship and impactful storytelling through brand videos, having started her entrepreneurial journey at the tender age of six. Mariana's perspective on the topic is shaped by her belief in the power of brand videos as a tool for online businesses to connect with their audience and build trust. She emphasizes the importance of creating a story that resonates with the audience, evoking the desired emotions that lead to a purchase. Her experiences as a National Emmy Award-winning filmmaker and her work across four continents have further solidified her belief...2023-11-0332 minEmpire Secrets of Digital Marketing with Mariana HenningerA Mind-Blowing Way to Understand Sales And Human Psychology With Elijah Bowie | Ep 11Text me!This conversation blew my mind. In this episode of “Empire Secrets” I Dive deep into the intricate world of human behavior, perception, and the art of sales with Elijah Bowie. Elijah unravels the layers of how our beliefs, emotions, and mindset profoundly influence our interactions, decisions, and relationships, especially when it comes to sales. It’s not just theory but practical strategies that you can immediately implement to completely revolutionize how you approach sales.If we haven't yet - let's connect on Instagram! Find me at http://instag...2023-11-021h 03
The Thoughtful Entrepreneur1714 - Crafting Compelling Brand Videos with Brandmagnetic’s Mariana HenningerIn this episode of the Thoughtful Entrepreneur, your host Josh Elledge speaks to the CEO & Founder of Brandmagnetic, Mariana Henninger.
Mariana believes in the power of video as a medium because it allows for non-verbal communication through facial expressions and visuals. She has made it her mission to teach entrepreneurs how to create brand videos that resonate with their audience and evoke the desired emotions.
According to Mariana, compelling visuals and understanding the core story are key components of a brand video. She shared an example of a student who used the metaphor of a jigsaw puzzle to convey her m...2023-10-3120 minEmpire Secrets of Digital Marketing with Mariana HenningerBrand Video Case Study: Meet Casey, Sobriety & Life Coach | Ep 10Text me!In this episode of “Empire Secrets”, joining me is Casey from Hello Someday Coaching, a licensed sobriety coach – and a Brand Video ELITE client! We talk about her personal journey — from battling alcohol addiction to creating a thriving coaching business for busy women who want to change their relationship with alcohol… AND what it was like working on her Brand Video - what she loved and what she was scared about… and most importantly, the impact it’s had on her business. Can’t wait for you to tune in!2023-10-2635 minEmpire Secrets of Digital Marketing with Mariana HenningerBiz update Nurturing leads… or just being human | Ep 9Text me!On this episode of “Empire Secrets”, I'm sharing some thoughts straight from the heart. I recently attended an incredible networking call and had an epiphany about how we approach connecting with our audience.We often hear the term " NURTURING LEADS " – but it’s time we rethink this. Instead of seeing people as leads, it seems so much more holistic to see people as unique individuals with stories, dreams, and ambitions. It's about building REAL CONNECTIONS, not just leads that need to be nurtured.Also...2023-10-1925 minEmpire Secrets of Digital Marketing with Mariana HenningerDiscovering Your Brand’s Soul And Why You Need A Brand Strategy with Lena Gosik-Wolfe | Ep 8Text me!On this episode of "Empire Secrets", I chat with Lena Gosik-Wolfe, a brand strategist and designer who goes deep into why building a solid brand identity is critical for your business. We explore how understanding your audience and crafting a compelling brand story is the blueprint for building your business “dream home”. If we haven't yet - let's connect on Instagram! Find me at http://instagram.com/brandmagnetic2023-10-1240 minEmpire Secrets of Digital Marketing with Mariana HenningerGoing from (slight) chaos to (super) clarity | Ep 7Text me!Hey! It's been an amazing week soaking up the sun and hustling in my business. Here's a quick peek into what's happening on Empire Secrets:I'm doubling down on Brand Video ELITE – this is my core offer where I help entrepreneurs create powerful, trust-building Brand Videos. Plus, I'm launching Brand Video Academy, a course to DIY your own Brand Video, with a backend membership for extra support and getting ALL your questions answered.My week is structured with content creation, implementation, email writing, and podcasting on Thursdays. CONSISTENCY is key! 2023-10-0622 minEmpire Secrets of Digital Marketing with Mariana HenningerA Year-Old Letter to My Future Self | Ep 6Text me!Today's episode is a bit of a throwback – I'm going to share a letter I wrote to myself exactly a year ago. On September 27, 2022, I sat down, pen in hand, and addressed a letter to my future self. Back then, my ambitions were grand, but I lacked clarity. Fast forward to today, and I open that letter in front of my mic and camera and read it out loud for the first time since writing it. I see how far I've come – the goals I hit and the ones I did...2023-09-2818 min