Shows
WorktapesEpisode 60 - Thad Cockrell - What IfThad Cockrell has been writing music for over 20 years, both under his own name and with his band, Leagues. His musical resume is nothing short of impressive, with co-writes and collaborations with artists like Joy Williams, Devon Gilfillian, Brittany Howard, Sandra McCracken, and many more. He’s also contributed to Super Bowl ads, film placements, pub deals, and even made a guest appearance on The Tonight Show Starring Jimmy Fallon. In this first episode of Season 4, we discuss what it’s like to start a musical career later in life, his experience on The Tonight Show, forging a new path away...
2025-01-241h 28
Marketing Boost SolutionsBoost Revenue with Multi-Channel Performance-Based Marketing | Brandon CockrellIn this episode of the Marketing Boost Solutions Podcast, Capt. Marco interviews Brandon Cockrell, President and Founder of Linchpin Sales. With a background in leading sales strategies for organizations like Wells Fargo and the PGA tour, Brandon now drives impressive top-line revenues for both large and small brands through his growth agency and consulting. He shares his journey of shifting his focus to helping small businesses generate quality leads and build their brand presence. He explains his performance-based approach to marketing and emphasizes the importance of understanding goals, resources, and budgets when creating strategies. Brandon also discusses the use...
2023-08-1756 min
Business Is HardBusiness has been hard the past year or so...Before we provide the official description, I wanted to personally provide some context since it has been a while since I have recorded an episode. The past 8-12 months have not been a smooth journey which I go through in this episode. However, these are the times that can product some incredible outcomes and opportunities as I take you through what I've been working on. I hope you enjoy it. Thanks, Brandon
Official Description: In this episode, join Brandon as he delves into the challenges of running a business and how they've used these...
2023-07-2423 min
Marketing with Russ... aka #RussSelfieMarketing with Russ...aka #RussSelfie, Ep 315, with Brandon CockrellMy word of the year is “Opportunity,” which some people wait on to knock on their doors, while others create it for them! Next
week, my guest is an Amazing friend who is all about finding hidden revenue opportunities and grows them!
Please join us on
Marketing with Russ…aka #RussSelfie, Episode 315
June 1st, Thursday, 8am PDT
Featuring Brandon Cockrel
Brandon, from Atlanta, works with industry learders to amplify their brand using cutting-edge technology, boost audience engagement
and drive revenue growth. He helps businesse...
2023-06-2729 minBusiness Is HardAI-Powered Success: Revolutionizing Marketing & SalesThis is a live Q&A session Brandon did recently about the world of Artificial Intelligence in marketing and sales. Discover how AI is transforming the industry by automating tasks, providing valuable insights, and streamlining customer experiences. Listen in as Brandon answers pressing questions about the integration of AI in business strategies and the exciting future of marketing and sales driven by intelligent technologies. Don't miss this opportunity to learn how AI can revolutionize your business and lead you to greater success.
2023-04-2029 min
Go Lead Everything (GLE) with Phil SwansonLeap of Faith with Brandon Cockrell - Go Lead Everything (GLE) Episode 106 with Phil SwansonEntrepreneur Brandon Cockrell joins me today and shares his inspiring story of how he quit is job and went full time entrepreneur on the same day he found out his wife was pregnant! You will not be able to help but be inspired by this episode. We also discuss some amazing money mindset you wont want to miss. Brandon is a Digital Business Consultant, Coach, Digital Marketing, Social, and Ecommerce Specialist, Sales Expert, Customer Success Strategist, and Speaker.
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2023-04-1956 minBusiness Is HardThe ABCD Methodology: Building Trust and Authority in Your BusinessIn this episode, we dive into the importance of building trust, credibility, and authority to help grow your business. We'll explore the key components of the ABCD framework, focusing on customer acquisition, marketing, and sales, and how to create genuine connections with your audience. Learn valuable tips on providing actionable advice, being authentic, and maintaining consistency in your messaging. Join us as we discuss practical strategies to elevate your brand and become an expert in your field.
2023-04-1225 minBusiness Is HardMastering the ABCD of Customer Acquisition and Business GrowthIn this episode, we break down the ABCD framework, a methodology that provides the foundation for your business growth. We'll guide you through the key elements of Attraction, Building, Conversion, and Doubling up that are crucial to customer acquisition, marketing, and sales. Tune in as we delve into understanding your ideal customer, crafting a unique value proposition, refining your messaging, and creating irresistible offers to ensure your business thrives!
2023-04-1131 minBusiness Is HardGrowth in Crisis: How to Build a Successful Business During Economic TurmoilWelcome to the Business is Hard podcast, where we talk about the challenges and opportunities of running a business. In this episode, we discuss the current economic climate and how it's affecting small businesses. We share our thoughts on the tough times that every entrepreneur faces and how to stay positive in the face of uncertainty. We also share our own experiences of navigating tough times, including the 2008 recession, and how we were able to turn challenges into opportunities. We explore the reasons why tough times can actually be a great time for small businesses to grow and thrive...
2023-03-3048 minBusiness Is HardCrushing It in Social Selling and Business: An Interview with Rip "The Realtor" PruittJoin host Brandon as he welcomes successful Rip "The Realtor" Pruitt to the Business is Hard podcast. In this episode, Rip shares his expertise on building a brand and attraction system to acquire ideal clients and customers. Brandon introduces Rip as a true example of someone who is "walking the walk" when it comes to social selling, brand building, and business. Rip shares his professional journey, discussing the challenges and triumphs of entrepreneurship. Listeners will gain insights on how to maintain momentum through the ups and downs of building a business, as well as tips for building a strong...
2023-03-2451 minBusiness Is HardA.I. In The Business: My Thoughts, Experiences, and What To Be Prepared ForThis is a business in the car episode where I share my thoughts and experience with A.I. Some topics I go over are: what to watch out for, how to use it, skillsets needed to make it work for your business and brand.
2023-03-1713 minBusiness Is HardThe Secret Recipe: An Inside Look at KFC's Highs and LowsIn this episode of the Business Hard podcast, we take a look at the ups and downs of KFC, from its humble beginnings as a small roadside restaurant to its rise as a global brand, and explore how the company overcame some of its biggest challenges. We discuss the declining sales, franchisee disputes, quality control issues, negative publicity, and lawsuits that the company faced in the early 2000s, and highlight how KFC made necessary adjustments by improving quality control, innovating their menu offerings, and improving relationships with franchisees to come out stronger than ever. As a business owner, we...
2023-03-1621 min
Business Is HardThe Rise, the Struggle, and the Resurgence of AdidasIn this podcast episode, Brandon discusses the ups and downs of the Adidas brand, highlighting various struggles they faced over the years, such as slow adaptation to consumer wants and needs, reputation issues, and slow revenue growth. However, the podcast also highlights how Adidas managed to overcome these challenges and come out stronger on the other side.
The key takeaways from the episode include the importance of adaptability, quick decision-making, and staying ahead of trends, as well as the need to understand and cater to consumer needs and follow one's mission and vision to achieve business goals.
2023-03-1013 minBusiness Is HardHow Marvel Overcame Adversity to Become a Billion-Dollar Brand: Lessons for Your BusinessIn this episode, our Brandon talks about one of the biggest brands in the entertainment industry - Marvel - and how it overcame a tough period of bankruptcy to become the powerhouse it is today. As a father with young children, our Brandon has witnessed firsthand the enduring appeal of Marvel's iconic characters and stories. But beyond the entertainment value, there are valuable lessons that all businesses can learn from Marvel's struggles and eventual triumph.
Brandon delves into the factors that led to Marvel's bankruptcy in the mid-90s, including competition from other comic book publishers, a...
2023-03-0815 min
The Get Your Act Together Podcast#115: Brandon Cockrell- Digital Sales & Your Small BusinessBrandon Cockrell was a salesman knocking on doors in 100-degree heat in Georgia in a suit. That taught him that digital sales is pretty great. Today his team builds digital sales systems for companies that need people to sign-up, opt-in, book-now, or buy today. His wholehearted adoption of technology as a way to drive revenue has given him a lot to say and I talk to him about the “when?”, “how?”, and “how much?” Timestamps: 02:37- Help an “Ops-Gal” get started with her sales funnel. 09:37- Proving out the hard stuff in your s...
2023-02-2141 min
eCommerce Marketing PodcastHow to Achieve Success with Omnichannel Marketing - with Brandon CockrellBrandon Cockrell has been in the business of marketing, sales, and business development for more than a decade. He is the president of Linchpin Sales Interactive, which he founded in 2016 in order to escape the corporate world and make a real difference in the lives of people looking to grow their brand. He and his team are the marketing geniuses for the modern era. Marketing can make or break any business, and in the new age of e-commerce and everyone working from home, many feel like they're in uncharted territory. Brandon has been ahead of the game from day o...
2023-02-1332 min
Strive to Thrive : The Purposely Positive PodcastGoal Getters Series - Brandon CockrellBrandon Cockrell is a business owner with many goals for this year. They include making a bigger impact on the world and better serve his customers, and to make his company a great place to work for his employees. We're in a series called Goal Getters and, on this episode, I work with him through these goals. My intention is that as you listen to our discussion you will begin to think about your own goals and start putting a plan in place to achieve them.
Brandon can be reached at https://linchpinsales.com/ or on Social M...
2023-02-0942 min
Scar Tissue108: The Magic of Not Normal - Lessons w/ Brandon CockrellFather and entrepreneur Brandon Cockrell shares lessons ignited from his daughter's journey. Brandon dives deep into hitting the inevitable challenges we all face. Melissa and Brandon also speak about their shared journey with finding out their daughters were sick during pregnancy. And Brandon highlights how his now nine-year-old daughter changed the course of his life, how to embrace adversity, and how to commit to finding opportunities within adversity.Find BrandonConnect @linchpinsalesVisit his websiteAbout the podcastGrief and Guts is for anyone navigating:Bereaved parentsAging parentsDivorceEmpty nestFertility journeyJob lossRelationship e...
2023-01-2656 min
Beyond the Image PodcastEffectively Creating Content for Social Media with Brandon CockrellEffectively Creating Content for Social Media with Brandon Cockrell Hosted by: James Patrick My guest today is Brandon Cockrell. He's the founder and president of Linchpin Sales Interactive. We're diving into how to generate content and being present without getting burnt out. "As long as attention is on these platforms, there's going to be opportunity there." IN THIS EPISODE Is the digital space too crowded? Advice for how to find your audience with the right content. Learning as you go instead of re...
2023-01-1145 min
The Thoughtful Entrepreneur1419 - Achieving Consistent and Predictable Sales with Linchpin Sales' Brandon CockrellIn this episode of The Thoughtful Entrepreneur, your host Josh Elledge speaks with Brandon Cockrell, founder and president of Linchpin Sales Interactive. Brandon shares his passion for helping businesses increase sales and profitability. With over 10 years of sales and marketing experience, he and his team have developed a robust system that will ensure long-term business success. From identifying the most profitable and efficient way to sell products and services to getting more loyal customers, everything is guaranteed to achieve the desired results.Brandon also explains their top funnel strategies for getting the most e...
2022-12-2524 minBusiness Is HardLow ticket offer mistakeRecent mistake I made in our sales process that probably cost us over $100k in new business and what I learned from it. Hope this helps others avoid the same mistake!
2022-11-0309 min
Business Is HardSuccess Starts Within Your CommunityIn this episode we speak with Ryan Cox, Founder of Gwinnett Chatt Outreach.
As a resident of the county, Ryan began to notice a social justice gap within the communities of Gwinnett. Ryan is not one to play the blame game, he took action by volunteering, continuing to vote, attending local government meetings, and launching Gwinnett Chatt Outreach. He is continuously looking for creative ways to make a difference in his community, and bridge the social injustice gap.
As the founder of Gwinnett Chatt Outreach, Ryan’s goal is to help Gwinnett communities be healthy, wel...
2022-06-2443 minBusiness Is HardSucceed By Putting Your Body & Mind FirstIn this episode, we have a in-depth interview with Maria Angelova, MBA. Maria is the Founder and CEO of Rebellious Intl. where she works with highly successful people to not only get their body in shape but their mind as well. Some key points she outlines in this interview are:
- The importance of having a mindset coach
- What to do when sh*t hits the fan
- How to quiet down your mind and body to make sure you are setting yourself up for success
- Why you should...
2022-06-1751 min
E-Commerce Secrets To Scale081 - How To Reach Your Audience In 2022 With Brandon CockrellIn today’s episode, Brandon Cockrell, founder of Linch Pin Sales Interactive joins me to discuss why it’s important to reach your audience where they are in 2022. If you want to learn some fundamentals about finding the right audience for your marketing efforts, this is the episode for you!
2022-05-1129 minBusiness Is HardBrand building & retail marketingBrandon discusses his thoughts on building a brand versus solely focusing on retail marketing strategies (for both ecommerce and service related businesses). Which one you choose should be based off your goals, risk tolerance, and needs.
2022-05-0214 minBusiness Is HardSS - No money for marketing?In this Short Segment (SS), Brandon is working with a business owner who has a great product, brand, story, etc. but have all their funds tied up in the business. This leaves them with very little (really none) money to invest in marketing and advertising. This episode goes through the strategies and recommendations Brandon gives to anyone having these minor set backs in their business or are just starting out.
2022-04-2805 minBusiness Is HardWhy you should ask for moreBrandon discusses how his mentality has changed over signing long term contracts and charging more for services. If you have a hard time charging enough or gaining commitments from prospective clients / customers then this is a must listen.
2022-04-2715 minBusiness Is HardIf you struggle with video contentBrandon discusses the common issues that held him back, along with many other professionals and businesses that he has worked with, from shooting videos and creating content to grow his brand. He shares some thoughts that helped him, along with others, get past those limiting beliefs in order to start making content that promoted the brand and grew the business.
2022-04-2012 minBusiness Is HardI wanted to quit yesterdayBrandon discusses the internal struggles of being an entrepreneur and business owner. It’s not always sunny and happy days. There are days that the universe tests you to see how bad you want it and if you deserve to have it. Have a plan to identify these days and what to do when they come.
2022-04-1914 minBusiness Is HardTired of all this negativitySeems like all I’m hearing these days is nothing but negativity. From business to personal issues, it seems to be nonstop. However, I couldn’t feel more optimistic about everything. This optimism is backed up with what we we seeing across the board too. I explain more in the podcast. I hope this episode gives you a different outlook on the future than most other messages you are hearing these days!
2022-04-1316 minBusiness Is HardBIC: Scale your brand accordinglyBrandon goes into detail about a conversation he had with a brand that has been around for a 20 years that is wanting to take their brand to the next level. However, they haven’t had great experiences in the past and don’t know where to focus their investment and time because it seems they are given a different answer everywhere they turn. In this episode he explains what his recommendations were to this brand and exactly how he would move forward.
2022-03-2921 minBusiness Is HardBIC: Why NOT vacationing may be holding you backBrandon goes over their most recent family trip where Maghan came to a realization that has changed her whole perspective about the business (in a great way). This episode is extremely important for the entrepreneurs, professionals, executives, etc. that feel stuck in their business/career and can’t understand why they aren’t moving forward. Not only that, and probably even worse, they are at the point in their business and/or career where they now dread the same days they used to live for.
2022-03-2915 minBusiness Is HardBIC - Brand Building TodayBuilding a brand has changed drastically over the recent years but most businesses, owners, and executives still think about it in a “traditional” way. In this episode, Brandon discusses his views branding, what has caused this shift in brand building, and how you can start thinking about growing your brand in the years to come.
2022-03-1613 minBusiness Is HardBIC - When losing business should be celebratedIn this episode Brandon discusses how his team should be celebrating and excited for a long time partner who is pulling some of their business away to work on it in house. Never forget what the plan and commitment was at the beginning!
2022-03-1115 minBusiness Is HardTT 2022 Social Media TrendsMisty and Brandon discuss what some publications are labelling as trends on social media in 2022. Among those topics are:
Twitter to become a Trustworthy News Portal?
Should brands continue to invest in influencer marketing?
Augmented Reality and Virtual Reality
Chatbots and the importance of Conversational Marketing
Elevating engagements with Ephemeral Content (don't worry, Brandon had no idea what that meant either)
And several more!
2022-03-0245 minBusiness Is HardTT - Stop losing leads with techMisty and Brandon review how to use technology like A.I. and Machine Learning to stop losing leads. We also discuss conversational marketing and how technology plays a role in converting more of your website visitors into engaged customers.
2022-02-2518 minBusiness Is HardBIC - Pushing through and trusting the processIt’s not always easy (actually it is extremely hard) continuing to do things that do not show immediate results. All you can do is listen to the ones that have done it and know what opportunities await on the other side. Trusting the process is crucial even when everything is telling you it’s not “working” and to stop.
2022-02-2408 minBusiness Is HardBIC - New Training Habits, Increase Sales Via Database Management, and Telling Your StoryIn this Business In The Car episode, Brandon reviews what the day brought to him and his team. They discussed how they are going to save a ton of time and resources for future employee training. How to drive 30% more in revenue from database management. And the one thing that can change your sales and brand forever (hint: tell your story).
2022-02-2318 minBusiness Is HardTT - NFTs and how businesses might use them to growIn this episode, Brandon and Misty try to breakdown what NFTs actually are, how businesses might be able to utilize them to grow their sales, grow their brand by creating a more loyal following, and leverage them to create an incredible experience for their customers.
**Disclaimer - We are not NFT, Crypto, or Web3 experts. The information discussed in this podcast is purely based off what we think might happen in the future with these technologies and what opportunities they might present for businesses of all sizes. Please do not take any information provided within this podcast a...
2022-02-1844 minBusiness Is HardBIC - I almost gave upIn this episode, Brandon discusses getting scheduled for an interview on a fairly big podcast but he almost quit before it happened. Being self aware allowed him to use what he believes to be one of the biggest strengths a person can have.
2022-02-1810 minBusiness Is HardBIC - Personal Training & SOPsMaghan confirmed that I was right about working out with a personal trainer. It will completely change your life in a lot of ways! We are also working on our SOPs for each department to make sure we can continue to grow without risking our level of service or results.
2022-02-1711 minBusiness Is HardBIC - Sales Copy and ProcessI discuss powerful ways to craft sales copy to get better results with your marketing campaigns. I also discuss some sales process updates we implemented to get more deals closed.
2022-02-1529 minBusiness Is HardBusiness In The Car (BIC) - Launching a new program!We are about to go live with the launch of a new program. I go through our thought process, strategies when launching, and expectations.
2022-02-1516 minBusiness Is HardTrending Thoughts (TT) - Hit Your Goals By Giving Up ControlOver the years, host Brandon Cockrell has worked with hundreds of entrepreneurs to help them get their small businesses up and running. While some have seen great success, many leave their markets within the first couple of years. In today’s episode, Brandon and Misty discuss how to stop getting in the way of your own success.
When it comes to hiring someone new through partnership or employment, it is always important to hand over some control. Even though it can be hard to let go, you cannot grow your business without the help and input of others. When you tr...
2022-02-1128 minBusiness Is HardDocumenting In The Car - Handling family and businessIf you have kids that are in school then you understand the challenges that we have faced as parents over the past couple of years. Juggling both the business/work and kids has taken on a whole new meaning during the pandemic and today was a perfect example of that. In this episode I go through the crazy, unexpected day of work AND parenting. Most importantly, I share how I’ve learned to deal with not feeling guilty for focusing attention on work or my kids when they have to be home from school.
2022-02-1113 minBusiness Is HardDocumenting In The Car - New Celebrity Branding ProgramIn these segments (documenting the journey) I discuss what we are currently working on in our business and share the challenges, failures, and successes that are coming along with it. My hope is you find this to be of value as you look to do more in your life, career, and/or business.
2022-02-1014 minBusiness Is HardDon't Fail Because of ThisWhen it comes to entrepreneurship, there is a lot of misinformation about what it takes to get results. Unfortunately, host Brandon Cockrell has seen too many great entrepreneurs give up due to unrealistic expectations. In today’s episode, Brandon discusses the biggest mistake people make when starting a business.
According to Brandon, the number one mistake new entrepreneurs make is having unrealistic expectations. While there are examples of overnight successes, Brandon explains that most businesses need at least a year of hard and consistent work before they reap the benefits. In reality, the only way to keep yo...
2022-02-0419 minBusiness Is HardAre Amazon’s New Retail Stores Good?Have you heard that Amazon is planning to open its first retail store within the next year? While many people may view this as another chance for big companies to crush small businesses, host Brandon Cockrell thinks otherwise. In today’s episode, Brandon explains why this new trend could be an advantage to your business model.
Since Amazon has always been an online shopping platform, it has taken away the experience of traditional retail shopping. While there are many perks to online shopping, consumers miss the face-to-face interaction that retail shopping provides. Not only will your product be...
2022-01-2812 minBusiness Is HardHow to Know Your Instinct Is RightDo you ever get an overwhelming feeling in your gut that you can’t explain? According to hosts Brandon Cockrell and Misty Romero, that uneasy feeling is your instinct, and it's far more important than you might think. In today’s episode, Brandon and Misty discuss how to know if your instincts are leading you in the right direction.
When starting a business, it is common to be overwhelmed by all of the decisions you need to make early on. While it can be difficult to make decisions, it is important to trust yourself. Rather than overthinking ever...
2022-01-2141 minBusiness Is HardTrending Questions - What's The Value of a Mentor?When you are first starting a business, you can't have the answers to everything. While you can navigate through challenges on your own, having someone with experience by your side will help you build your business faster. In today’s episode, hosts Brandon Cockrell and Misty Romero discuss the advantages of having a professional mentor.
Whether you are looking for emotional support, someone to hold you accountable, or to accelerate your business, having a mentor is necessary. For Brandon, having a mentor keeps him inspired. Not only do they offer insight into unfamiliar situations, but they also as...
2022-01-1416 minBusiness Is HardDocumenting The Journey #2 - Launching!When starting a business, it is common for entrepreneurs to be consumed by their desires for perfection. Striving for perfection is normal when starting a business, but hosts Brandon Cockrell and Misty Romero explain that mistakes are essential to the entrepreneurial process. In today’s episode, your hosts discuss how to conquer your fears and launch the business of your dreams.
Running your own business can give you financial freedom, but it is important to understand that starting a business is no small task. Rather than succumbing to your doubts and failures, Brandon explains that getting immediate ex...
2022-01-0752 minBusiness Is HardA Winning Strategy For Low Profit MarginsRegardless of your budget, successful marketing and advertising are doable, but it all boils down to your strategy. In today's episode, hosts Brandon Cockrell and Misty Romero discuss the key to creating a winning strategy with low-profit margins.
New entrepreneurs make the mistake of selling to new customers at the beginning of their entrepreneurial journey. Instead of focusing your time on running expensive ad campaigns, Brandon says it is important to initially focus on building your database. If you can get consumers off the main platforms and into your personal database, you will earn their attention, build...
2021-12-3023 minBusiness Is HardHow You Compete Against FREE and WINWhen it comes to marketing campaigns, what you offer will determine your success. In today’s episode, hosts Brandon Cockrell and Misty Romero discuss how it is possible to compete against free services and still win over customers.
In a competitive market, many new business owners offer services for free to get customers in their door. While this tactic works, Brandon says there are more effective ways to pull in customers and keep your profit. According to Brandon, the one thing that excites consumers more than free services is fast services. If you can provide a quality se...
2021-12-2311 minBusiness Is HardUsing Your Passion To Make MoneyHave you ever heard the saying, “do what you love, and you’ll never have to work a day in your life?” According to hosts Brandon Cockrell and Misty Romero, this phrase can be devastatingly misleading. In today’s episode, Brandon and Misty discuss how to properly monetize your passion.
When Brandon entered the workforce, he was thrilled to have a job opportunity doing what he loves most: golfing. However, the initial excitement quickly wore off when he realized that he was mixing passion and money. Since he relied on this job to pay his bills, Brandon no longe...
2021-12-1722 minBusiness Is HardMistakes & Lessons - Simplicity Wins!When opening a new business, every entrepreneur makes the mistake of doing too much. According to hosts Brandon Cockrell and Misty Romero, the best way to grow your business is actually by doing less. In today’s episode, your co-hosts discuss the importance of simplicity!
Rather than trying to implement everything at once, Brandon explains that new entrepreneurs should focus on one strategy at a time. When you have mastered one product, it will be easier to expand your services, hire more employees, and maintain your personal well-being. Even though simplifying your business might mean offering less, it...
2021-12-1009 minBusiness Is HardDocumenting The JourneyHave you ever felt plagued by self-doubt when launching something new for your business? According to hosts Brandon Cockrell and Misty Romero, this feeling is something every entrepreneur experiences from time to time. In today’s episode, Brandon and Misty discuss how to deal with times of challenge.
Whether you’ve just opened your business or you need to step in a new direction with your business, imposter syndrome will always find a way to creep up on you. Rather than allowing those negative thoughts to consume your mind, Brandon says it’s important to become self-aware and re...
2021-11-261h 04Business Is HardActivity Cures AllAs a new entrepreneur searching for business opportunities, you might find yourself with a lot of downtime. Rather than sitting around, it's important to fill your time with productive activities to boost your business. In today’s episode, hosts Brandon Cockrell and Misty Romero discuss why activity cures all.
There will always be moments in life where things are slow, and if you’re new to the entrepreneurial game, you will likely notice that you have more time on your hands. To advance your business, Brandon suggests dedicating your downtime to getting your name out there. Whether it b...
2021-11-1924 minBusiness Is HardIs FEAR Driving You?“Fear is what paralyzes anybody from moving forward and making decisions that lead to success in their business or personal life,” says host Brandon Cockrell. In today’s episode, hosts Brandon and Misty discuss how to let go of the fears preventing you from achieving your goals.
Even though we are trained to push our fears away, their purpose is to motivate us. Misty explains that it is important to tap into moments of fear to get clear on what is truly holding us back. One of the most effective ways of dealing with our fears is asking...
2021-11-1231 minBusiness Is HardGetting Clear On Your MissionTo achieve your goals as a business owner, it is important to stay aligned with your intentions. In today's episode, hosts Brandon Cockrell and Misty Romero discuss how to accomplish your goals by getting clear on your mission.
According to co-host Misty, the way to reach our business goals is by getting real with ourselves. Ask yourself questions about what goals you want to accomplish and the actions needed to achieve said goal, even if that means trying something new or letting go of old habits. Ultimately, you have to be willing to put in the effort...
2021-11-0520 minBusiness Is HardShould You Really Take Responsibility?As a business owner, it is important to understand that things are not always going to go as planned. It can be easy to get caught up in the negativity of change, so you and your business must take responsibility and get ahead of the negativity. In today’s episode, hosts Brandon Cockrell and Misty Romero discuss how you can take back your power by owning up to your mistakes.
We are the creators of our reality, and how we choose to react to situations will impact our outcomes. When it comes to conflict resolution, rather than fo...
2021-10-2913 minBusiness Is HardOpening Up About Mental Health“When we care for our inner selves, our outer world changes too,” says host Misty Romero. In a society that negatively stigmatizes mental health, it has been ingrained in many of us to not reach out for help. Despite society’s standards, mental health is just as important as physical health. In today’s episode, your hosts Brandon Cockrell and Misty Romero tackle the controversial topic of mental health and how it relates to your business.
Growing up, Brandon witnessed his parents struggling with their mental health without ever seeking help. As he adjusted to adulthood, Brandon recogniz...
2021-10-2254 minBusiness Is HardSucceeding Even When You Think it's OverIn the last eighteen years, Al Simon, Owner of Sandler Training, has experienced several crises that have impacted the way he does business. From 911 to the recession, to the current COVID-19 pandemic, Al has seen it all. In today’s episode, host Brandon Cockrell is joined in conversation with special guest Al to discuss how his business persevered through unprecedented times.
Despite the unpredictability of the world, Al explains that business owners must continue to find ways to be productive and bring in revenue. In the current pandemic, Al and his team have been teaching clients to le...
2021-10-1522 minBusiness Is HardThe Future of Digital & Social Advertising“With all of the recent changes to Facebook, it is important now more than ever to diversify your business,” says host Brandon Cockrell. In today’s digital age, there are a variety of ways that you can expand your marketing efforts. In this episode, your hosts Brandon Cockrell and Misty Romero discuss the future of digital and social marketing and how to keep your business ahead.
Brandon would tell any business owner to work on diversifying now. While Facebook, YouTube, and Instagram will always be industry leaders, there are platforms that are currently rivaling them and according to Bra...
2021-10-0811 minBusiness Is HardThe Uncomfortable Truth About Comfort ZonesAre your fears keeping you from taking your business to the next level? Hosts Brandon Cockrell and Misty Romero explain that feelings of nervousness are normal when you are learning to do something new. In this episode, your hosts discuss how to get outside of your comfort zone so you can grow your business.
According to Brandon Cockrell, the fastest way to see success is by doing things that make you feel uncomfortable. Rather than hiding behind your fears, Brandon suggests jumping straight in and committing to confronting them. After you’ve put in consistent work, Mistry ex...
2021-10-0128 minBusiness Is HardThe REAL Secret to Small Business SuccessDo you feel like your attempts at networking and Facebook ads aren't generating real opportunities for business? When host Brandon Cockrell first began his business, he found himself dedicating all his attention to methods that weren’t working for him. After too many failed attempts, Brandon realized there had to be a better way to get his business going. In today’s episode, Brandon shares with listeners his secret sauce to small business success.
Brandon explains that the most important component to any successful business is conversion rate. If you are not setting up your advertising, website, or p...
2021-09-2438 minBusiness Is HardAre You Trying to Find Yourself?“I’ve cleared out the grief, and made room for joy,” says co-host Misty Romero. Throughout her life, Misty has experienced several traumatic events that have resulted in poor decision-making. After years of pushing aside her feelings, Misty realized she was preventing herself from achieving true success. In early 2020, Misty decided it was time to set aside her fear and find a way to live a mentally healthy life.
While searching for ways to heal herself, Misty was encouraged by a spiritual healer to try ayahuasca, a plant used in therapeutic ceremonies in Peru. After further research, Misty...
2021-09-1739 minBusiness Is HardThe Key To Future Proofing Your BusinessAs we evolve in the digital age, rules and regulations are continuously changing. Most online business owners take advantage of Facebook and Instagram, the two largest platforms, to run ads and get their brand out in the open. However, in recent months, entrepreneurs have had to undergo updates that have made tracking data more challenging. In today’s episode, your hosts Brandon Cockrell and Misty Romero, discuss the keys to future-proofing your digital presence.
According to Brandon, his clients that are seeing increased success are doing two things: diversifying and focusing on conversion rate optimization. He explains th...
2021-09-1024 minBusiness Is HardIncrease Your Sales by Doing This...“Sales is just having a human-to-human conversation to decide whether or not you can help each other, but people tend to overthink it,” says Brandon Cockrell. In today’s episode, your hosts Brandon and Misty, break down a simple way to increase the success of your sales calls.
According to Brandon, the first thing to do on any sales call is to get the buyer’s guard down. You want the potential buyer to trust you enough to open up about their motives and once you understand what is driving them, you can assess whether or not you woul...
2021-09-0315 minBusiness Is HardAvoid These Common Q4 Mistakes to Maximize Your SalesQ4 is arguably the most important time in the business calendar year. It provides time for businesses, particularly eCommerce brands, to acquire new customers and increase their earnings. However, due to a lack of planning, business owners often miss out on this golden opportunity to further their business. In this episode, your host Brandon Cockrell and Misty Romero discuss how to adequately plan for Q4 so you can increase your sales and profit.
As the summer comes to an end, the average consumer is occupied with last-minute vacations and adjusting to the new school year. This means...
2021-08-2723 minBusiness Is HardWhy You Must Diversify Your Business Now!“When it comes to your business, don’t put your eggs in one basket,” advises Brandon Cockrell, host of Fail Fast to Success. In today’s digital age, it is important to make your online presence known across many platforms, including your own. On this episode, your hosts Brandon Cockrell and Misty Romero discuss how to diversify your business by using the internet as your stage.
Brandon would tell any business owner to just start, regardless of what stage you’re at in the process. You can start small on your preferred platform and then grow and scale onto...
2021-08-2035 min
Burn the ShipBrandon Cockrell: Ex PGA Tour Executive with a Unique Sales MindsetBailey interviews Brandon Cockrell of Linchpin Sales Interactive about his years with the PGA Tour, developing his unique sales mindset, & taking that with him on his entrepreneurial journey.
2021-08-1738 minBusiness Is HardWhere we are as a team and what has helped us get there!We dive into the inside of Linchpin Sales and discuss where we are as a company, what we aim to accomplish both for our brand and our partners, and what the future holds for the business and industry.
2021-06-0812 minBusiness Is HardWhat does the future look like for digital and e-commerce marketing?In this episode we dive into the current state of digital marketing and discuss what the next 6, 12, 24 months hold for the industry. Will there still be an opportunity for brands to achieve success online or will all of these changes diminish the opportunities for success online? Will there be another main platform that takes over Facebook and Google or will there be a need to market across multiple platforms to get the best results? We discuss each of these questions along with a ton of other valuable information to help anyone trying to grow their brand.
2021-06-0509 minBusiness Is HardSpecific stories about client wins and client lossesWhat separated some clients that saw success while others did not? We dive into some specific stories to review both sides and see what may have helped dictate their results one way or another.
2021-06-0530 min
Combin PodcastEpisode #26: Creating Social Media Ad Campaigns That Sell | Brandon Cockrell InterviewThis is a podcast sponsored by Combin. Manage and grow your Instagram safely and organically with Combin Growth and Combin Scheduler - https://www.combin.com/GET IN TOUCH WITH BRANDON COCKRELL:LinkedIn: https://www.linkedin.com/in/brandon-cockrell-0b66a02bWebsite: linchpinsales.comIF YOU...Want to hear me talking on the topic that bothers you the mostWant to be a guest speaker in one of the next episodes of Instagram Growth PodcastHave another ideas for collaborationFeel free to email me 👉🏼 anna.s...
2020-09-2221 minBusiness Is HardShort Clip - Focusing on the long termFocusing on the customers and clients that aren't ready to buy yet but will be in the next 3-6-12 months can drastically change your sales and marketing results.
2020-07-3000 minBusiness Is HardBusiness RadioX - Atlanta Business Radio Interview on Ecommerce marketing and tipsBrandon speaks with Lee Kantor with Business RadioX to discuss Ecommerce marketing tips and best practices.
2020-07-3023 min2020-07-2900 min
All About Digital Marketing PodcastEpisode 58 - Customer Acquisition Techniques With Brandon CockrellToday's episode is all about customer acquisition. We all want to acquire more customers, but for a lot of small businesses and startups, this can be one of the biggest challenges. Brandon Cockrell, President of Linchpin Sales Interactive, has been honing his customer acquisition skills for the last 12 years. In that time, he's understood how to get people to react and has developed his own systems to generate more leads for businesses. There are so many ways to market your business online today. Defining the right strategy can be crucial to turning your marketing spend i...
2020-07-2344 min
Atlanta Business RadioBrandon Cockrell with Linchpin Sales InteractiveAfter more than a decade of working in sales and marketing for large corporations, Brandon Cockrell started Linchpin Sales Interactive four years ago with the sole purpose of helping businesses and e-commerce brands turn their marketing and advertising into profits. Being all about results, he now runs one of the only true performance-based digital ad [...]
2020-07-2123 min
Linchpin Sales SecretsInterview with Kevin Andres of Ksquared FitnessBeing able to adapt is extremely important when running a successful business. This couldn't be more evident than the times we are going through right now. Kevin and his wife Katie, owners of Ksquared Fitness, were greatly impacted when he was notified just a couple of weeks ago that his full time position was being eliminated due to the current pandemic (wait until you hear how he found out!).
Immediately following the news, Kevin and Katie knew they must make some quick changes to not only provide for their family, but most importantly, to continue fulfilling their...
2020-04-1032 minLinchpin Sales SecretsFull Interview With Al SimonI had an opportunity to meet with Al Simon, Owner of Sandler Training by Simon Inc., in Atlanta, GA. This is the third major "crisis" that has happened since he has been in business. I was able to learn a lot from my conversation with Al when it comes to adversity and how to succeed even during these unprecedented times. In the interview Al touches on a lot of valuable topics. Here are a few: - How this is the third "crisis" he has been through in his business - What he and his clients are doing, along with wha...
2020-04-0822 minLinchpin Sales SecretsHow to generate qualified leads for your law firmGo through a complete strategy with Faulkner Law Firm on how to start generating more quality leads for his law firm.
2019-09-191h 04Linchpin Sales SecretsAtlanta Business Radio InterviewWe discuss everything from how to use Alexa and social media to grow your business and brand, to the safety of fireworks and where to get them!
2019-07-0351 minLinchpin Sales SecretsTechniques To Close More Sales With Ted Rykoski, owner of Sandler Training in Atlanta, GAOn this webinar we review techniques for business owners and sales professionals to close more sales and generate more revenue. Some highlights are listed below.
Time marks for highlights (these are approximate times):
8 mins mark - Ted explains how a medical office decreased their "no show" rates by 18% leading to a lot more revenue for their office!
12 min mark - Ted recommends some key points to driving more sales and generating more appointments
26 min mark - We discuss how to get your foot in the door with your big target prospects
2019-06-241h 05Linchpin Sales SecretsAre You Networking or Notworking?I speak with Ted Rykoski at Sandler Training to discuss the most effective ways to get more out of your networking.
2019-06-041h 00Linchpin Sales Secrets4 Secrets to Growing a Healthcare Business and Brand in 2019I go over 4 main principles we see and use within the Healthcare industry to grow businesses and brands.
2019-06-0429 minLinchpin Sales SecretsSecrets to Business NegotiationsI speak with Larry Pless and Bob Sauro with Pless and Sauro law firm where we discuss the do's and don'ts when negotiating in 2019.
2019-06-041h 07Linchpin Sales SecretsWebinar - 5 Essentials to an Effective WebsiteI interview Richard Blount, Owner of Four Winds Agency, on the 5 Essentials to an Effective Website for any business.
2019-06-0458 min2019-05-2202 min2019-05-2201 minLinchpin Sales SecretsQuick tip for generating more eCommerce salesWe review some quick tips for generating more sales for your eCommerce business.
2019-05-2200 minLinchpin Sales SecretsWhats working for Local Businesses on FB right nowLatest episode of Linchpin Sales Secrets
2019-05-2200 minLinchpin Sales SecretsSimple Video Strategy That Will Have Customers Coming To You Over Your CompetitorsLatest episode of Linchpin Sales Secrets
2019-05-2201 minLinchpin Sales SecretsHow to stop getting the wrong leads on GoogleLatest episode of Linchpin Sales Secrets
2019-05-2201 minLinchpin Sales SecretsHow to change your marketing and advertising results right now!Latest episode of Linchpin Sales Secrets
2019-05-2205 minLinchpin Sales SecretsWhat I realized about marketing in 2019 from a simple question my daughter asked meLatest episode of Linchpin Sales Secrets
2019-05-2207 minLinchpin Sales SecretsHow to get more visits to your website using this simple strategy in your adsLatest episode of Linchpin Sales Secrets
2019-05-2204 min