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Brandon Giella

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Redemptive Marketing PodcastRedemptive Marketing Podcast021: The future of intellectual property–Web3, AI, and energy efficiencyIn this episode of The Snapmarket Podcast, hosts Brandon Giella and Parker Smith unravel the intriguing intersection of AI and Web3. They explore how these technologies could revolutionize publishing, ownership, and content attribution on a blockchain, providing solutions to current challenges in AI-generated content and copyright. Enjoy this insightful conversation and discover the future of on-chain publishing and its potential impact on the digital landscape.Key HighlightsAnthropics' AI research paper explores the LLM 'brain' and its connection-making process.Parker's insights on using blockchain to address AI-related copyright issues and create a digital record.Discussion...2025-05-0820 minConversations WeLearn FromConversations WeLearn FromHands-on Learning with GenAI PlatformsIn this engaging episode, host Brandon Giella is joined by WeLearn regulars Sean Stowers and Loren Sanders, plus special guest Diane Gaa, a seasoned learning professional and innovative consultant. Together, they explore how generative AI is fundamentally changing how we process information, approach learning, and function in the workplace. From practical tool recommendations to philosophical discussions about the future of education, this conversation offers valuable insights for learning professionals looking to harness AI's potential.Key Highlights:• The evolution from reactive to proactive work as AI handles administrative tasks, allowing professionals to focus on being "orchestrators" rather th...2025-05-0523 minRedemptive Marketing PodcastRedemptive Marketing Podcast020: Oxford, Cape Town, and back againOxford, Cape Town, and back again!Brandon Giella and Parker Smith are back for episode 20 of the Snapmarket podcast, this time sharing their experiences from a recent trip spanning North America, Europe, Asia, and Africa.From the Skoll World Forum in Oxford discussing ethical AI, to redemptive entrepreneurship with the Praxis crew, to building relationships and making memories with their South African Snapmarket team in Cape Town—their travels proved enriching for the company and for themselves personally.Key Highlights:Brandon and Parker's extensive travels, visiting four continents and engaging in global fo...2025-04-3016 minThe AAA Storage PodcastThe AAA Storage Podcast2025 Market Outlook and Investing Wisdom feat. Paul ShannonIn episode 8 of the AAA Storage Podcast, we explore the 2025 market outlook and dive into the world of passive real estate investing with special guest, Paul Shannon. Shannon, an accomplished real estate expert and co-host of the Passive Pockets podcast, shares his insights on the evolving landscape of passive investments and commercial real estate. Join hosts Brandon Giella and Paul Bennett as they discuss the challenges and opportunities in today's economic climate, offering listeners an in-depth understanding of real estate market trends and investment strategies.Key Highlights• Paul Shannon discusses his journey from active operator to...2025-03-3134 minRedemptive Marketing PodcastRedemptive Marketing Podcast019: The work of local cultureSnapmarket founders, Brandon Giella and Parker Smith, are back! This time exploring the delicate balance of technology and humanity in today's fast-paced world. Brandon shares the impact of Wendell Berry's writing on his thinking, particularly Berry's ideas around the organic and human nature of culture-making. They also discuss organic marketing's role in preserving that culture. The conversation uncovers the tension between AI digital innovations and maintaining an authentic, human touch in marketing, and what it means for our work at Snapmarket and beyond.Key HighlightsReflections on the importance of rest and the human aspect of...2025-01-1617 minThe ALX ShowThe ALX ShowLet's talk politics and real estateOn the latest episode of The ALX Show, we chat with Patrick Dunne and Josh Alexander about the intricate dynamics of politics and its impact on real estate as Election Day looms. They discuss the polarized political climate, the influence of the election processes, and the potential impact on real estate and the broader economy. This conversation offers a refreshing take on approaching politics with civil discourse and highlights the importance of viewing leadership through a lens of faith and community. Key Highlights: Discussion on expectations for election results and potential delays in counting...2024-10-3119 minThe ALX ShowThe ALX ShowDeficit spending, bond market, and flipping homesIn this episode of The ALX Show we are joined by Patrick Dunne and Josh Alexander, who delve into the complexities of deficit spending, the bond market, and their impact on real estate. They provide expert insights into how these economic factors influence home renovation trends and the real estate sector in the DFW area. With in-depth analysis and actionable strategies, this episode is essential for anyone looking to navigate the current market landscape effectively. Key Highlights: Examination of deficit spending effects on bond yields and mortgage rates.Discussion on how the bond market's...2024-10-2432 minResilience TalkResilience TalkCommunicating between the generationsIn this episode of Resilience Talk, Paul Spencer and Brandon Giella dive into the complexities of intergenerational communication. They discuss the influence of technological advancements, like memes and social media, on workplace interactions and generational perspectives. Whether you’re a business owner or an employee, this episode offers valuable insights into improving communication across age groups. Key Highlights: The cyclical nature of history and its influence on generational perspectives.The impact of technology, like memes, on communication styles.Understanding the frustrations of younger employees in the workplace.The importance of creating an open space fo...2024-09-1846 minResilience TalkResilience TalkHow to innovateIn this episode of Resilience Talk, Paul Spencer explores the mindset and principles behind true innovation. Joined by Brandon Giella, they discuss Dan Sullivan's 2X versus 10X concept and the importance of thinking big to push boundaries and foster innovation. Tune in to hear practical advice on how to elevate your business and yourself, drawing from real-life examples and personal experiences.2024-08-2841 minRedemptive Marketing PodcastRedemptive Marketing Podcast018: Robot friends and AI customer supportIn this episode, hosts Brandon Giella and Parker Smith engage in a thought-provoking discussion about the concept of AI as a friend and its impact on human relationships. They explore an intriguing AI device designed to mimic companionship and delve into the deeper implications of relying on technology for support. This episode offers insightful perspectives on the balance between technological solutions and authentic human connections. Key Highlights: Exploration of the recently announced AI-powered pendant that simulates friendship through conversation.Reflection on how AI devices might address loneliness and enhance mental well-being.Ethical and relational questions raised...2024-08-0517 minRedemptive Marketing PodcastRedemptive Marketing Podcast017: The new Snapmarket.co, and our new marketing services catalogIn this episode, hosts Brandon Giella and Parker Smith introduce Snapmarket's revamped website and delve into their unique philosophy and approach to marketing. They explore the new catalog, philosophy, and process pages, offering deeper insights into redemptive marketing principles like organic-first content and transparency. Whether you're an entrepreneur or a marketer, this episode provides valuable perspective on aligning marketing practices with core values. Key Highlights: The development and features of the new Snapmarket website.Introduction of Snapmarket's catalog for streamlined service offerings.Exploration of redemptive marketing principles.The importance of an organic-first content approach...2024-07-2325 minRedemptive Marketing PodcastRedemptive Marketing Podcast016: Quantity and quality of content, owned and algorithmic listsIn this episode of The Snapmarket Podcast, hosts Brandon Giella and Parker Smith delve into the fascinating world of AI and its impact on content creation. They explore the balance between quality and quantity in AI-generated content, discuss the ethics surrounding AI use, and consider the implications of these technologies for marketing strategies. This episode is packed with practical insights for anyone looking to leverage AI in their marketing efforts. Key Highlights: The ethics and challenges of using AI in content creation.The evolution of AI visual tools and their quality improvements.Debating the...2024-07-1823 minRedemptive Marketing PodcastRedemptive Marketing Podcast015: Redemptive AI and making the internet more humanSummary In this conversation, Brandon and Parker discuss the use of AI at Snapmarket and the concept of redemptive AI. They explore the principles outlined in Praxis' redemptive thesis for AI and how Snapmarket aligns with those principles. They emphasize the importance of human agency and expertise in using AI tools effectively. They also discuss the benefits and risks of AI, including its potential to make the digital space more human and the concerns around deep fakes and misinformation. Overall, they highlight the need to approach AI with caution and consider its impact on society.2024-07-0215 minRedemptive Marketing PodcastRedemptive Marketing Podcast014: Philosophy, economic wisdom, and capital stewardshipSummary The conversation explores the concepts of economic wisdom and capital stewardship in the context of aligning one's values and faith with money and business. It delves into the idea of building digital cities and creating communities that reflect God's vision for creation. The conversation also touches on the importance of investing in a way that aligns with one's values and the potential ethical implications of blindly investing in mutual funds. The concept of placemaking is introduced as a means to not only be ethical in business but also to consider the purpose and mission...2024-05-2713 minRedemptive Marketing PodcastRedemptive Marketing Podcast013: Documentation and running Snapmarket like a software companySummary In this conversation, Brandon and Parker discuss the importance of documentation in their work at Snapmarket. They talk about the benefits of documenting processes, the need for a systematic approach, and the goal of running Snapmarket like a software company. They also explore different documentation tools and the importance of buy-in and engagement from team members. Keywords documentation, processes, systems, software company, tools Takeaways Documentation is essential for ensuring consistency, efficiency, and scalability in work processes.A systematic approach to documentation allows for...2024-05-2013 minRedemptive Marketing PodcastRedemptive Marketing Podcast012: Hello Riverside.fm, new website (soon), service catalogSummary In this conversation, Brandon and Parker discuss their excitement about using the new podcast platform called Riverside. They also talk about their meeting with a designer to discuss the visual representation of their brand. They mention their upcoming catalog of fixed-price products and the seamless experience they aim to provide for their clients. They highlight the importance of offering both fixed pricing and subscription options. They also discuss the need for disciplined documentation and project management in their work. Keywords Riverside, podcast platform, designer, visual representation, brand, catalog...2024-04-2909 minRedemptive Marketing PodcastRedemptive Marketing Podcast011: We're back, and what we've learned over the past six months as a startupSummary After a six-month hiatus, Parker and Brandon are back with the podcast. They discuss the challenges they faced in managing their workload and improving their processes. They also reflect on the assumptions they had about client expectations and how they had to adjust their approach. The conversation explores the transition from a productized model to a more traditional agency model, while still incorporating the best practices they learned. They also discuss their plans for the podcast and their experiences working with software platform providers. Keywords podcast, workload management...2024-04-1712 minRedemptive Marketing PodcastRedemptive Marketing Podcast010: Creating a Deliverables Catalog, Defining Client Expectations, and Thoughts on Productized ServicesIn this episode of the Snapmarket podcast, hosts Brandon Giella and Parker Smith delve into the dynamics of agency-client relationships in terms of deliverables. They emphasize the importance of outlining tangible expectations and cultivating a level of trust through understandable deliverables, showcasing case studies for further clarity. The hosts also discuss the need for continuous iterative processes focusing on incremental progress rather than overnight transformations, akin to steering a small ship instead of a cruise liner. They refer to their pricing models to explain how this affects the deliverables per week. Another major topic discussed...2023-10-1710 minRedemptive Marketing PodcastRedemptive Marketing Podcast009: Fitness Mondays, Efficient Agency Workflows, and the Importance of a Solid OnboardingIn this episode of the Snapmarket podcast, hosts Brandon Giella and Parker Smith discuss their philosophy of the "shitty first draft," designing websites for clients, maintaining physical health while leading a startup, and iterative processes in their startup lifestyle.  Key Takeaways: * The hosts believe in getting a preliminary version or a "shitty first draft" of their work out to clients as it's often easier to critique and refine rather than trying to generate something from scratch.  * They put a high importance on physical health and incorporating it into their work-life balance, viewing it as...2023-10-1611 minRedemptive Marketing PodcastRedemptive Marketing Podcast008: Snapmarket homepage v2, commitments, lead genIn this episode, Parker and Brandon discuss their recent updates to the website and app, including a testimonial from a satisfied client. They share their excitement about helping clients align their brand with their internal purpose and how it energizes both parties. They also mention an upcoming episode on vocation and calling2023-10-1310 minRedemptive Marketing PodcastRedemptive Marketing Podcast007: resisting hype, pursuing authenticity in marketing2023-10-0609 minRedemptive Marketing PodcastRedemptive Marketing Podcast006: agency feedback, marketing strategy, evolving businessesThe #BuildInPublic podcast for Snapmarket.co.2023-10-0312 minRedemptive Marketing PodcastRedemptive Marketing Podcast005: children's book AI, 10k posts per day, envy & graceThe #BuildInPublic podcast for Snapmarket.co. Spotify canvas AI workflowThe King is Coming bookFaithTechInfluencer factories2023-09-2124 minWorking TheologyWorking Theology009: Vineet Rajan on the Marines, Employee Wellness, and SaaS EntrepreneurshipIn this episode, Brandon Giella is joined by Vineet Rajan, an experienced entrepreneur (Forte) and former Marine Corps officer. Vineet shares his insights on the intersection of faith, work, and technology. They discuss topics such as the importance of prioritizing mental wellness, the challenges of identity and work, and the need to hold our accomplishments loosely. Vineet also reflects on his decision to leave the Marine Corps and pursue a career in business. Overall, the conversation explores the role of faith and God's calling in the context of work and personal growth. Links: ForteFaithTech2023-09-2135 minRedemptive Marketing PodcastRedemptive Marketing Podcast004: Agency tier, fatigue, podcast workflowsThe #BuildInPublic podcast for Snapmarket.co.2023-09-1911 minRedemptive Marketing PodcastRedemptive Marketing Podcast003: app v1, pricing, referralsThe #BuildInPublic podcast for Snapmarket.co.2023-09-0707 minRedemptive Marketing PodcastRedemptive Marketing Podcast002: profitable?! and an infrastructure weekThe #BuildInPublic podcast for Snapmarket.co.2023-08-3110 minWorking TheologyWorking Theology008: Guy Delcambre on Poetry and the Middle WayIn this episode of Working Theology, hosts Brandon Giella and Parker Smith explore the intersection of poetry and ideology with guest Guy Delcambre. They discuss the concept of the "via media" and the importance of moderation and anti-fanaticism in political debate, as well as the role of poetry in precise and provocative communication. The conversation also touches on the challenge of engaging in civil disagreement and the need to navigate the tension between affiliation and citizenship in the Church. Links: - The Selected Poems of Osip Mandelstam (New York Review Books Classics) Translated...2023-08-3132 minRedemptive Marketing PodcastRedemptive Marketing Podcast001: Snapmarket launchThe #BuildInPublic podcast for Snapmarket.co. Links:  LindieWorkingtheology.com2023-08-2411 minWorking TheologyWorking Theology007: Jenna Rigney on Gen Z and Social MediaIn this episode, host Parker Smith interviews Jenna Rigney, a senior at Baylor University studying interior design and entrepreneurship. They discuss the effects of social media on Gen Z, the importance of connection with people and with God, and the need for digital abstinence. Jenna shares her experiences as a life group leader and reflects on her own addiction to her phone. They also touch on the decline in religious affiliation among Gen Z and the need for faith relationships. Links: Generation Z (Wikipedia)Over Half of Gen Z Teens Feel Motivated to Learn...2023-08-2437 minWorking TheologyWorking Theology006: Dustin Messer on Labor and the Easy YokeIn this episode, Dustin Messer, vicar at All Saints Dallas, helps us explore the intersection of faith and work through Jesus' teaching on the easy yoke (Matthew 11:25-30), discussing the purpose of business, the elimination of sin, and the creation of order from chaos. They also discuss the concept of efficiency and the importance of eliminating waste in work. The idea of yoking oneself to Christ is explored, and how it brings rest and structure to our lives. The hosts also touch on the history of the yoke as a metaphor and how it relates to teaching. The episode...2023-08-1738 minWorking TheologyWorking Theology005: Matt Tatum on Sales and MarketingIn this episode of "Working Theology", host Brandon Giella engages in a profound conversation with guest Matt Tatum, a bi-vocational seasoned marketing professional and pastor. The two delve into the intricate relationship between faith and the world of sales, discussing the challenges and ethics of the profession in the modern tech-driven landscape. Tatum offers insights into the potential disruptions and opportunities presented by AI in the sales and marketing sectors, emphasizing the importance of human ingenuity and the role of faith in navigating these challenges. The episode concludes with a heartfelt prayer for salespeople, highlighting the significance of honesty...2023-08-1034 minWorking TheologyWorking Theology004: Derek Wenth on Aviation MaintenanceIn this episode of Working Theology, host Parker Smith interviews guest Derek Wenth, an experienced maintenance controller and leader in the aviation industry. They discuss the potential for augmented reality and AI integration in aviation maintenance, the challenges of maintaining a work-life balance in a 24/7 industry, and how Derek integrates his faith into his work. The conversation offers a unique perspective on the importance of maintenance and stewardship in both the aviation industry and in personal spiritual growth. Links and Resources: JSXLinear Learn more at workingtheology.com.2023-07-2740 minWorking TheologyWorking Theology003: Cheri Hudspith on Spiritual DirectionIn this episode, the hosts, Brandon Giella and Parker Smith, are joined by guest Cheri Hudspith, a co-director of the Practice Collective and a trainer of spiritual directors through an organization called Selah. The conversation begins with a discussion about the role of AI, specifically ChatGPT, in Parker's work. Parker shares how he leveraged technology to correlate Psalms from the Bible with certain emotions as part of a process for writing a children's book. The hosts then shift the conversation to spiritual direction, asking Cheri to clarify what it entails and how she got involved...2023-07-2037 minWorking TheologyWorking Theology002: David Larsen on Christian PlacemakingIn this thought-provoking episode of Working Theology, hosts Brandon Giella and Parker Smith engage with special guest, David Larsen, PhD, a senior research fellow at the Kirby Lang Center for Public Theology in Cambridge, to delve into the concept of 'placemaking' within theology, work, and technology. Beginning with a discussion on AI-powered deepfake tools and their potential to transform our reality perception and create immersive virtual worlds, they transition into an in-depth examination of 'placemaking.' Introduced by Larsen from his doctoral research, this term refers to the crafting of meaningful experiences in physical spaces, with his focus being...2023-07-0641 minWorking TheologyWorking Theology001: Drew Dickens on AI and Divine InquiryIn this episode, hosts Brandon Giella and Parker Smith explore the intersection of faith and technology with Drew Dickens, a leader in this field. They discuss the implications of advanced AI like Apple's Vision Pro on human understanding of sentience and spirituality. Acknowledging the limitations of AI and the danger of treating it as divine, they consider the possibility of a 'second Axial Age' influenced by AI. Dickens underscores the need for theological discussions on AI's impact and concludes the episode with a prayer for wisdom and discernment in using AI for humanity's benefit. workingtheology.com2023-06-2939 minWorking TheologyWorking TheologyWelcome to Working Theology (Trailer)"Working Theology" is a podcast exploring the intersection of faith, work, and everyday life. It dives deep into the theology of work, the work of theology, and how theology is lived out daily. The show invites listeners from all walks of life and vocations to join in a journey of discovery that uncovers the often overlooked theological dimensions of daily jobs, and what it means to participate in the Kingdom of God through work. Through discussions on the essence of theology and the wrestling with profound doctrines, the podcast commits to Orthodoxy and presents a fresh perspective on work...2023-06-2802 min