Shows
The Unofficial Shopify Podcast$1.7M BFCM: Inside Montana Knife Company's Black FridayMontana Knife Company pulled in $1.7 million over Black Friday weekend without discounting a single knife. Co-founder Brandon Horoho explains how: five targeted product drops, one for each customer persona. An email cadence so aggressive he was watching unsubscribe rates like a hawk. And a VIP program where the reward shows up unannounced in your mailbox. It's a story about knowing exactly who your customer is and giving them what they want before they ask. Also: why Brandon actually high-fives when his repeat customer rate goes down.SPONSORSSwym - Wishlists, Back in Stock alerts, & more
2025-12-3053 min
The DTC InsiderBuilding a Brand Through ScarcityIn this episode of The DTC Insider podcast, Brian Roisentul sat down with Brandon Horoho, co-founder of Montana Knife Company, a 30-year overnight success—that’s how this company’s explosive growth story begins. Brandon and his co-founder, Josh, launched the company in 2020, but Josh had been crafting custom knives since he was 11. The idea? Mass-produce high-quality knives that could reach a wider audience while still maintaining craftsmanship. The results? From low 7 figures in 2021 to 8 figures in 2024. Their products sell out in minutes. They’ve built an email li...
2025-03-2153 min
Honest EcommerceTurning Customers Into Your Best Marketers | Brandon Horoho | Montana Knife CompanyBrandon Horoho is a brand builder, e-commerce strategist, and the driving force behind one of the most innovative American-made knife companies. As the Co-Founder, VP, and CMO of Montana Knife Company (MKC), he has transformed a niche product into a multi-million dollar brand with a cult following.Before launching MKC, Brandon spent decades in e-commerce and product marketing, overseeing the launch of 1,500+ products across the outdoor and fitness industries. His expertise in community-driven marketing, scarcity-based sales models, and direct-to-consumer growth strategies has helped MKC scale rapidly—without relying on traditional advertising.Today, Brandon is on a...
2025-03-1027 min
Ecommerce ConversationsMontana Knife Co Blends Craft with ScaleMontana Knife Company launched in 2020 in a two-car garage near Missoula. One co-founder is a certified “Master Bladesmith” who has produced handmade knives since he was 11. The other, Brandon Horoho, is a seasoned digital marketer and ecommerce pro.Combined, the entrepreneurs prove the value of craftsmanship at scale marketed directly to consumers. Business is booming, and the company will soon move into a 50,000 ft. manufacturing facility.In this episode, Brandon shares the company’s origins, culture, “drop” selling, and more. For an edited and condensed transcript with embedded audio, see: https://www.practicalecommerce.com/montan...
2025-03-0733 min
The Unofficial Shopify PodcastMontana Knife Company: American-Made Knife EmpireWhat if your side hustle turned into an 8-figure brand selling out every week?Also on YouTube: https://youtu.be/DxGxZ20rfQIMontana Knife Company’s Brandon Horoho shares the journey from launching during COVID to building a global brand rooted in American manufacturing. Discover how MKC redefined success with transparency, customer engagement, and relentless marketing.Episode Highlights:Why MKC chose Shopify as their platform and how it drives their success.The secrets behind MKC’s 120+ consecutive weekly product sellouts.How owning your email list can outshine ad spend.Building a thriving dire...
2025-01-2149 min
DTC PodcastEp 445: C-Suite Replay – 8 Figure Product Launch Schedule with Brandon Horoho Montana Knife CompanySubscribe to DTC Newsletter - https://dtcnews.link/signup
Welcome to DTC Podcast, today we're sharing another talk from C-Suite Mastermind, with friend of the Podcast Brandon Horoho from Montana Knife Co.
Brandon came to C-Suite and blew all our attendees away with this authenticity and story, and showed everyone what it looks like to plan ahead...we're talking 2 years of product launces meticulously planned out so that his team never has any questions about what they need to focus on.
I hope you...
2024-10-0744 min
DTC PodcastEp 428: Brandon Horoho from Montana Knife Company: Chronicles of the Drop Model at 8 Figure Scale + Secret VIPSSubscribe to DTC Newsletter - https://dtcnews.link/signup
Hello and welcome to the DTC Podcast. Today, we're thrilled to have Brandon Horoho from Montana Knife Company join us.
Brandon's returning to the podcast to update us on his fantastic growth, and announce that he's joining us at C-Suite Mastermind Sept 18-19.
Come hang with Brandon and I! https://events.directtoconsumer.co
On this podcast Brandon shares the incredible journey of growing his brand to eight figures in just three years using a unique drop...
2024-08-0525 min
The Nomad Strength ShowEP 231: BRANDON HOROHO | How to Build a BrandBrandon Horoho from Montana Knife Company joins the show to discuss the success of their company and the factors that have contributed to its growth. We get into all kinds of actionable advice for marketers and business owners in this one. Brandon emphasizes the importance of consistent effort and focusing on the core fundamentals of marketing. Montana Knife Company is focused on bringing back American manufacturing and creating high-quality knives, and they have a strong community and support conservation efforts. We also get into upcoming knife drops and some hunting stories.This...
2024-05-201h 04
The Josh Smith ShowBRANDON HOROHO – AMERICAN MADE MARKETING – THE JOSH SMITH SHOW EP: 57🔥 Welcome to the official YouTube channel of Montana Knife Company! 🔥
🇺🇸 This weeks guest is Brandon Horoho. Co-Owner of MKC, as well as Chief Marketing Officer, he dives deep into his background, what lead him to his current position, and thoughts on what makes a great company.
Enjoy the episode!
IG: @brandon_horoho
FOLLOW MONTANA KNIFE COMPANY :
https://www.montanaknifecompany.com/
https://www.instagram.com/montanaknifecompany/
https://www.facebook.com/MontanaKnifeCo
#montanaknifecompany #madeinamerica
2024-03-251h 28
Epic Dad Legacy101 I BRANDON HOROHO - Knives, Hunting, and Traditional Values w/ Brandon Horoho from the Montana Knife Company
Today we’ve got on Brandon Horoho.
Brandon is a husband, father, and co-owner of the Montana Knife Company. I really love the Montana Knife Company, and the values they stand for. In today’s day and age, it is easy for brands and companies to sway with the wind - changing their values to make a quick buck. It’s much more difficult to plant your flag in the ground, state boldly and courageously what you stand for, and build a true culture.
In this episode we talk about:
How Montana...
2024-03-041h 05
RedBeard Outdoors318. American Made and the Importance of Community w/ MKC’s Brandon HorohoBrandon Horoho has accomplished many great things in his life. From Marketing Wizard to Co-Owner, VP, and CMO of Montana Knife Company. Brandon goes all in on his endeavors and his passion is unmatched. Tune in to today's episode to learn more about the man behind MKC's marketing rocket that has taken off to the moon and beyond.Find Brandon: @Brandon_Horohohttps://www.instagram.com/brandon_horoho/Montana Knife Company:https://bit.ly/3w6g9MV
2024-03-021h 04
The Mind Of George ShowThe accidental 1000% increase in revenue with Brandon HorohoFrom a small American-made knife company turned into a thriving business in just three years. Join George as he interviews the co-founder of the Montana Knife Company, Brandon Horoho. Together they explore the success behind this rapidly growing company and uncover the key driver behind it all: authenticity. Listen in to discover…The importance of staying true to your brand identity and values, even as you grow. How Montana Knife Company is revolutionizing the knife industry by focusing on quality, authenticity, and customer relationships.Brandon's insights on managing the stress and challenges that come with...
2023-10-061h 15
DTC PodcastEp 333: Three Years to 8 Figures with Brandon Horoho - Montana Knife CompanyTo Subscribe to DTC Newsletter - https://dtcnews.link/signup
Welcome to DTC Podcast, I'm Eric Dyck. Today's podcast is with Brandon Horoho, CMO and Co-founder of Montana Knife Company, makers of high quality steel hunting and now culinary knives.
Knives being a restricted category on all ad platforms means Brandon's had to be very strategic to drive the 1600% growth since starting the business with Master Bladesmith Josh Smith in 2020. This podcast breaks down his product focused drop strategy, in which every week is planned out over a year...
2023-08-2850 min
Wolf & Iron | Feed the Wolf. Be the Iron.Brandon Horoho of Montana Knife Company // Marketing American MadeI wanted to use a cool title for this one like Cutting Edge Marketing, Honed in Marketing Strategies, or Stabby Marketing Stab Stab, but I know that no one is going to search for that (although that last would have been a winner!) The truth is, marketing has been changing at a rapid pace but there are some strategies that never fail. In this episode I talk to Montana Knife Company Co-Owner and Marketing Director Brandon Horoho. We discuss marketing a USA made knife brand, Montana Knife Company's growth and ethos, and strategies that work when popular advertising platforms...
2022-07-2552 min
The Mind Of George ShowWhy Everything You Know About Scaling Your Business To 7-Figures Is All Wrong w/ Brandon HorohoScaling a business to 7-figures is the one of scariest things to do in life. It will stretch you thin and challenge your identity. I know so many entrepreneurs who feel trapped inside their business while trying to make it to 7-figures. But those entrepreneurs who do make it to the million dollar mark don’t feel trapped. They understand how important it is to have clarity in their lighthouse. They value relationships and time more than money. They lead with curiosity, and they trust themselves enough to take action even if the path doesn’t make sense at times...
2022-07-011h 17
Living Fully LoadedEp. 82 "Our Roots" Brandon HorohoWhat a powerhouse episode this one is. Brandon Horoho is a master at marketing but that is only scraping the surface of who Brandon is. We deep dive into his backstory, and what makes him tick. We talk a lot of hunting in this episode, and specifically a DIY Alaskan hunt Brandon went on recently. We explore what made him interested in marketing, and discuss how to go about doing that today. There's so much in this episode, and I hope you guys enjoy it. Please leave us a rating and a review! Go Follow Brandon on Instag...
2021-12-011h 57Living Fully LoadedEp. 82 "Our Roots" Brandon HorohoWhat a powerhouse episode this one is. Brandon Horoho is a master at marketing but that is only scraping the surface of who Brandon is. We deep dive into his backstory, and what makes him tick. We talk a lot of hunting in this episode, and specifically a DIY Alaskan hunt Brandon went on recently. We explore what made him interested in marketing, and discuss how to go about doing that today. There's so much in this episode, and I hope you guys enjoy it. Please leave us a rating and a review! Go Follow Brandon on Instag...
2021-12-011h 57
No Excuse To Miss26. Branding & Blades w/Brandon HorohoIn this episode of the No Excuse to Miss Podcast, Scott welcomes Brandon Horoho. Brandon shares a little bit of his past working with marketing, creativity work, branding, and photography. Even though paid marketing and advertising on social media is an important part of expanding a brand, some industries like the firearms and the knives industry are not allowed to run ads, which can be a challenge. In addition, Brandon explains the importance of maintaining consistency with social media in order for the page to grow, and that’s the strategy he follows with his company Montana Knife Company (@mon...
2021-12-0157 min
Better Business with Steve Cook052. How to Build an Instagram FollowingYour Instagram following can be great for your business. From building community to sell your products or services, growing your following is a goal for most people. Montana Knife Company's VP of Marketing Brandon Horoho shares how they've overcome challenges to grow on Instagram.
Want more small business advice? We're talking about growing your Instagram following all week on my social channels and my exclusive email list.
Here's how to join:
Instagram:
TikTok:
Facebook:
Get my helpful emails:
2021-11-0952 min
The FlipFlop Guy Podcast with Andy Moeckel@Brandon_horoho no mo photo. MKCBrandon Horoho had a achievement unlock this past year. He became business parters with Josh Smith and Montana Knife company, forever changing the trejectory of his life. www.Theflipflopguy.co use code “Podcast” for 10% off of your entire next order. www.westcoastarcheryshop.com Tell them The flipflop guy sent you for10% off you next purchase of a dozen … Continue reading Ep 102: @Brandon_horoho no mo photo. MKC →
2021-10-021h 06The Josh Smith ShowBowling Ball Cannons, Amazing Food, And Helping OthersIn this episode Laura Zerra, Brandon Lilly, and Brandon Horoho join me for a late night B.S. session in the knife shop. After a couple days of forging in the shop, eating great food, and talking about ways we as a group can help people we sat down to share our week with you all. They may have been some whiskey involved or a little Baileys in our coffee. Hopefully this episode will make you laugh and also make you think about what you can do to make your life better and maybe someone else life better. I coul...
2021-01-193h 00