Shows
Brands Transforming Our WorldClue CEO Clare Elford on the hidden tech powering investigations worldwideClue Software CEO Clare Elford joins Giles Fraser and Rory Cellan-Jones to discuss how she’s turned a once-niche policing tool has become a critical AI-powered investigation and intelligence platform used across policing, sport, nonprofits and the private sector. Clare shares how she rebuilt Clue into a modern SaaS company and why cross-sector collaboration is essential to tackling growing threats in a world transformed by AI. Hosted on Acast. See acast.com/privacy for more information.
2025-12-1140 min
SaaS ScaleUps: Pearls of Wisdom from EntrepreneursBeyond the Boom: Growing a Resilient Tech Agency with Giles FraserGiles Fraser is the Co-Founder of leading communications andPR agency, Brands2Life, representing over 100 tech and health companies in Europe and the US. In this episode, John and Giles chat about the evolution oftech communications and what it takes to build standout brands in a competitive European market. Giles shares how he launched the agency during the dot-com boom with a focus on narrative strategy and a unique proposition that set themapart, as well as the challenges of measuring communications impact and navigating the highs and lows of running a tech-focused business. He also reflects on the...
2025-12-0924 min
B2B Marketing PodcastEpisode 203: Stop shouting: Why your demand fails without a braver storyIn this week’s episode of the B2B Marketing Podcast in association with Brands2Life, Kavita Singh, Head of Growth Solutions Content spoke with Tim Corcoran, Managing Director, Marketing & Creative Services, Brands2Life and Sally Jacobs, Senior Director of Social Media & Advocacy, Qlik.
The episode kicks off with the trio discussing the current competitive landscape of B2B marketing, underscoring why it’s difficult to stand out and what brands can do to feel original. They highlight the relationship between brand and demand, emphasizing the need for both authenticity and strategic partnerships while also addressing the role of AI in e...
2025-11-0447 min
Brands Transforming Our WorldTechnology, tenacity and the future of urban delivery with Stuart CEO, Cornelia RaportaruCornelia Raportaru has built her career on curiosity and adaptability – growing up in post-communist Romania and rising to lead one of Europe’s most innovative logistics tech companies. In this episode, she shares how Stuart is transforming last-mile delivery through AI, sustainability and precise delivery models, and what she’s learned about leadership, resilience and the future of urban logistics.Visit URL: https://stuart.com/ Hosted on Acast. See acast.com/privacy for more information.
2025-10-2338 min
Beyond the Noise - the PRWeek podcast‘Be CEO of your career path’ – PRWeek podcast on Black History MonthThe latest Beyond the Noise podcast looks at diversity and inclusion for black PR and communications professionals in the industry. In this episode, guests have an open conversation about diversity in the industry as UK Black History Month (October) begins.Joining PRWeek’s reporter Elizabeth Wiredu are Kamiqua Lake, founder and chief executive of Coldr; Ronke Lawal, PR and communications consultant at Ariatu Public Relations; and Michael Bartley, practice director and head of cybersecurity, business & technology at Brands2Life.Beyond the Noise looks at some of the biggest issues affecting communications and PR. Dow...
2025-10-0144 min
Brands Transforming Our WorldInside the quantum revolution with Oxford Ionics CEO and Co-Founder, Dr. Chris BallanceOxford Ionics CEO & Co-Founder, Dr. Chris Ballance, joins us to share his journey from getting (very briefly!) expelled from school to leading one of the UK’s most exciting quantum computing companies. We discuss breaking world records, building a $1bn business, the race to commercialise quantum and why brand matters as much as science. Hosted on Acast. See acast.com/privacy for more information.
2025-09-1640 min
PRmoment PodcastBiggest PR pitches, mergers and acquisitions in September 2025, with Andrew BlochWelcome to our review of PR pitches and mergers & acquisitions in the UK PR scene with Andrew Bloch. Here we discuss the biggest pitch wins and mergers & acquisitions that the PR sector has seen in July 2025Andrew is the lead consultant - PR, Social, Content and Influencer at the new business consultancy firm AAR and a partner at PCB Partners, where he advises on buying and selling marketing services agencies.The Creative Moment Awards have sold out but we have an fascinating webinar on GEO, Misinformation and the News: The Impact of AI on Trust...
2025-09-0454 min
Brands Transforming Our WorldNina Mohanty on Bloom Money, savings circles and the future of inclusive fintechIn this episode of “Brands Transforming Our World“, we sit down with fintech founder Nina Mohanty, whose start-up Bloom Money is reimagining financial services for immigrant communities. Drawing on her Silicon Valley upbringing and her personal experience as the child of Indian and Taiwanese immigrants, Nina explains how traditional savings circles (used by communities worldwide) can serve as powerful tools for inclusion and economic resilience. Hosted on Acast. See acast.com/privacy for more information.
2025-07-0839 min
Brands Transforming Our WorldSix decades of technology with Richard Holway, MBERichard Holway MBE joins the Brands Transforming our World podcast to reflect on six decades in UK tech: from starting as a programmer in the 1960s to becoming one of the industry’s most trusted analysts and investors. He shares hard-won lessons on leadership, resilience, investment, and what makes a great tech business. Hosted on Acast. See acast.com/privacy for more information.
2025-05-2744 min
PRmoment PodcastThe Review of Biggest PR Pitches and Mergers & Acquisitions in UK PR in April 2025 with Andrew BlochWelcome to our review of PR pitches and mergers & acquisitions in the UK PR scene with Andrew Bloch. Here we discuss the biggest pitch wins and mergers & acquisitions that the PR sector has seen in April 2025Andrew is the lead consultant - PR, Social, Content and Influencer at the new business consultancy firm AAR and a partner at PCB Partners, where he advises on buying and selling marketing services agencies.Before we start, two pieces of good news at PRmoment this week. The first is that the programme for PR Masterclass: AI in PR is...
2025-05-0139 min
Brands Transforming Our WorldDame Stephanie Shirley: The woman who rewrote the rules of techIn this episode of Brands Transforming Our World, we sit down with Dame Stephanie Shirley CH: child refugee, pioneering tech entrepreneur, and philanthropist. She shares her extraordinary journey from arriving in the UK without her parents, founding an all-female remote working start-up in the early 60s and building it into a $3bn tech company. We also explore her game-changing approach to philanthropy and what still drives her at the age of 91. Hosted on Acast. See acast.com/privacy for more information.
2025-04-3043 min
Brands Transforming Our WorldExecuting a flawless IPOIn this conversation we speak with James Robinson, an innovative senior communications leader who spent six years leading global communications for fintech pioneer Marqeta, including its successful IPO on Nasdaq in 2021. James discusses the strategies, tactics and learnings while leading Marqeta through the lead up to and through its public listing. Hosted on Acast. See acast.com/privacy for more information.
2025-04-0736 min
Brands Transforming Our WorldThe Future of AI with Graphcore CEO, Nigel ToonListen as we sit down with Nigel Toon, CEO of Graphcore, to hear how one of the UK’s most successful engineers, entrepreneurs and leaders is accelerating the future of AI. From a fascinating career at the cutting edge of semiconductor technology - through founding Graphcore in a Bristol pub, selling to Softbank and innovating at the cutting edge of AI - it’s a fascinating 45 minutes. Hosted on Acast. See acast.com/privacy for more information.
2025-03-0445 min
Brands Transforming Our WorldMartha Lane Fox - a British technology icon tells her storyJoin us for episode seven of the Brands Transforming Our World podcast as we dive into Martha Lane Fox’s remarkable journey.From co-founding and floating Lastminute.com through surviving a horrific accident to championing digital accessibility and innovation within government and joining the board of a (pre-Elon Musk) Twitter, we can think of few UK businesspeople who’ve inspired so many within our industry. Hosted on Acast. See acast.com/privacy for more information.
2025-02-0451 min
Brands Transforming Our WorldAccelerating towards a sustainable future with Hitachi ZeroCarbon CEO, Ram RamachanderIn this episode conversation we meet with Ram Ramachander, CEO at Hitachi ZeroCarbon. Ram takes us on a deep dive into the innovations driving a sustainable future and how Hitachi ZeroCarbon is spearheading efforts to achieve a zero carbon world. From groundbreaking technology to bold strategies, we’ll explore how brands like these are reshaping industries and making a difference to our planet. Hosted on Acast. See acast.com/privacy for more information.
2025-01-1635 min
The PRovoke Media PodcastBalancing Lead Gen and Brand-Building in B2B MarketingResearch from UK agency Brands2Life found business-to-business marketers struggling to balance the immediate payoff of lead generation with the long-term imperative of building brand equity.
PRovoke Media's Paul Holmes sat down with Emily Thomas of B2L and Coopervision senior global brand director Chris Carter to discuss how marketers can strike the right balance.
2025-01-1441 min
Brands Transforming Our WorldThe Playbook for Global Tech Success with Stephen KellyJoin us for a fascinating conversation with Stephen Kelly, CEO of Cirata and former UK Government COO. Stephen shares insights from his extensive career building global tech companies, transforming public sector technology, and leading organisational change. From saving £50bn in government to his current mission at Cirata, Stephen discusses the keys to authentic leadership and creating lasting impact. Hosted on Acast. See acast.com/privacy for more information.
2024-11-2844 min
The Brands2Life PodcastGenerative AI: Are marketers ready to walk the talk?Navigating the promise and peril of AIMarketing is evolving fast, and CMOs can often feel the pressure to keep up.Yet despite challenges like budget constraints and balancing traditional with digital marketing, creativity and tailored strategies are helping brands successfully navigate transformation.In our new Marketing in Transition report series, we’ve surveyed 200 CMOs and CCOs in the UK, France, Germany and the US to understand their biggest business opportunities and challenges. Our third article, Generative AI, explores how brands can navigate the promise and peril of AI.
2024-11-1906 min
The Brands2Life PodcastTransformation in Marketing: Adapting to rapid changeHow CMOs are mastering agility to stay relevant and drive success.Marketing is evolving fast, and CMOs can often feel the pressure to keep up.Yet despite challenges like budget constraints and balancing traditional with digital marketing, creativity and tailored strategies are helping brands successfully navigate transformation.In our new Marketing in Transition report series, we’ve surveyed 200 CMOs and CCOs in the UK, France, Germany and the US to understand their biggest business opportunities and challenges. Our third article, Transformation in Marketing, explores how brands can stay agile and relevant in a wo...
2024-11-0508 min
Brands Transforming Our WorldA truly unique UK tech story with Raspberry Pi’s Eben UptonIn this month’s conversation we meet with Eben Upton CBE, CEO at Raspberry Pi.Eben is a computer scientist and engineer and co-founded the Raspberry Pi Foundation in 2008, aiming to inspire a new generation of learners to engage with programming and electronics. Designing single board and modular computers since 2012, Raspberry Pi is a genuine UK success story and the biggest – and in our eyes, the most exciting – listing on the London Stock Exchange this year.Eben discusses building a UK technology trailblazer with such a clear mission at its heart; the role of technology in dri...
2024-10-3139 min
PRmoment PodcastThe Review of PR Pitches and Mergers & Acquisitions in UK PR in October 2024 with Andrew BlochWelcome to our review of PR Pitches and mergers & acquisitions in the UK PR scene with Andrew Bloch. Here we discuss the biggest pitch wins and mergers & acquisitions that the PR sector has seen in October 2024.Andrew is the lead consultant - PR, Social, Content and Influencer at the new business consultancy firm AAR and a partner at PCB Partners, where he advises on buying and selling marketing services agencies.Andrew launched Andrew Bloch & Associates in 2020.Before we start, check out the programme for our PR Masterclass: Agency Growth Forum. It’s on 12th...
2024-10-2829 min
The Brands2Life PodcastBalancing Brand and Lead GenerationAre you walking the strategic tightrope? Striking the right balance between long-term brand building and short-term lead generation is a constant challenge for marketers, especially when economic pressures push leadership to prioritise immediate sales over brand investment. In our new Marketing in Transition report series, we’ve surveyed 200 CMOs and CCOs in the UK, France, Germany and the US to understand their biggest business opportunities and challenges. In our second article, Balancing Brand and Lead Generation, we look at how brands can use strategic marketing to navigate the tension between long-term growth and immedia...
2024-10-2207 min
The Brands2Life PodcastMarketing in Transition: The Boldness DilemmaBalancing risk and reward in modern B2B storytellingCan brands truly stand out in a crowded marketplace without taking excessive risk?It’s the boldness dilemma many marketers face as they look to balance risk and reward in modern B2B storytelling. In our new Marketing in Transition report series, we’ve surveyed 200 CMOs and CCOs in UK, France, Germany and the US to understand their biggest business opportunities and challenges. In our first article, The Boldness Dilemma, we explore the risks and rewards of innovative storytelling and offer...
2024-10-0908 min
Brands Transforming Our World30 years of growing pioneering tech brands with Amadeus Capital Partners’ Anne Glover CBEOur latest guest is Anne Glover CBE, CEO of one of the most influential Venture Capital firms in technology. Anne’s had an incredible career, with the last three decades spend spotting, funding and growing genuinely game changing tech start-ups. We cover everything from her transatlantic journey from a Materials Science degree to her storied tenure at the helm of Amadeus Capital Partners; the importance of failure; and why strong brand values – and living them – is crucial as companies scale. It’s a fascinating listen. Hosted on Acast. See acast.com/privacy for more information.
2024-09-2543 min
Brands Transforming Our WorldScaling a European AI pioneerIn the second episode of our brand new series, our next guest is David Parry-Jones, Chief Revenue Officer at language AI pioneer, DeepL. He covers everything from scaling a true AI innovator and beating the industry giants to finding roles where you can truly be yourself. It’s a fascinating listen from an incredibly experienced, people-focussed tech leader. Hosted on Acast. See acast.com/privacy for more information.
2024-08-2940 min
Brands Transforming Our WorldTaking on the world one semiconductor at a timeIn the first episode of our brand new series, we speak with David Moore, the CEO of UK semiconductor success story, Pragmatic, about his leadership lessons; how Pragmatic’s flexible chips are the industry’s future; running a global tech firm out of the UK and of course AI. Hosted on Acast. See acast.com/privacy for more information.
2024-07-2340 min
The Brands2Life PodcastInspired Health. How Femtech brands can provide value beyond their core purposeLearn how leading women’s health brand, Flo, provides a more inclusive and holistic experience for its users.In this episode of Inspired Health, we meet Daria Gerasimova, Senior Comms Manager of the world's most popular female health app, Flo and Dr Tiffany Pham, Flo’s Medical adviser, to discuss how Femtech brands can be more holistic in their brand proposition.
2024-06-1147 min
PRmoment PodcastThe 2023 PR Pitches and M&A Year in ReviewWelcome to our 2023 Year in Review of PR Pitches and mergers & acquisitions in the UK PR scene with Andrew Bloch, where we will discuss the biggest, most seismic pitch wins and mergers and acquisitions that the PR sector has seen in 2023.Andrew is the lead consultant - PR, Social, Content and Influencer at the new business consultancy firm AAR and a partner at PCB Partners, where he advises on buying and selling marketing services agencies.He is the founder of Andrew Bloch & Associates, where he advises firms in the marketing services sector. His portfolio includes...
2023-12-1246 min
The Brands2Life PodcastInspired Health. Breaking down barriers in taboo healthcare topicsIn this episode of Inspired Health, we explore different ways to educate and prompt action when it comes to preventing diseases and health conditions, in particular around taboo topics.Joining our host, Darren Foan from our Health & Wellbeing division, is Nikki Barraclough, Chief Executive, Prevent Breast Cancer UK, Elened Hughes, Head of Information and Engagement, Jo’s Cervical Cancer Trust and Roma Das who has lived with breast cancer. If you want to learn more about these amazing organisations you can visit https://preventbreastcancer.org.uk/ and https://www.jostrust.org.uk/
2023-08-0242 min
The Brands2Life PodcastInspired Health. A new era for neurodiversityIn this episode of Inspired Health, we explore the advances in care for neurodivergent people and the companies who are taking advantage of recruiting these talented individuals.Joining our host, Darren Foan from our Health & Wellbeing division, is Richard Andrews, Founder and CEO of UK based, Healios and US based, Meliora Health, David Aspinall, CEO Auticon, US and Samantha Russell, parent who has used services provided by Healios. If you want to learn more about these amazing companies, you can visit https://melios.org.uk/ and https://auticon.com/us/
2023-06-2638 min
Beyond the Noise - the PRWeek podcast'AI won't take your job, but a human who knows how to use it will' - PR and AI, PRWeek podcastThe opportunities and threats posed by AI are examined in the latest episode of PRWeek's Beyond the Noise podcast.Guests this week are Allison Spray, MD, data + analytics, at Hill+Knowlton, and a recent recipient of a postgraduate diploma in Artificial Intelligence for Business from Oxford; and Andre Labadie, executive chair, business and technology, at Brands2Life.PRWeek UK’s Beyond the Noise podcast, which is published on alternate weeks, looks at some of the biggest issues affecting comms and PR. Download the podcast via Apple, Spotify, or listen on your favourite platform.Th...
2023-05-1730 min
The Brands2Life PodcastInspired Health. How to talk about sensitive health topics in commsIn this episode of Inspired Health, we meet Kieran Kelly, Foundation Manager at the OddBalls Foundation and Travis Lawson, a testicular cancer survivor, to explore how to effectively connect with people affected by sensitive health subjects, like cancer. We discuss how, when and where we should talk to people about health messaging to encourage them to listen and take action.
2023-04-2828 min
PRmoment PodcastPR Pitches and M&A update: December 2022Welcome to the PRmoment Podcast.Welcome to our final PR Pitches and merger & acquisition trends in the UK PR scene with Andrew Bloch.Andrew is a co-founder and non-executive director at Frank PR and is now head of PR at the new business consultancy firm AAR. He is also a partner at PCB Partners where he advises on buying and selling marketing services agencies.Before we start the final entry deadline for the PRmoment Awards is on 27th January - check out PRmomentAwards.com for all the info you need.Finally...
2022-12-2021 min
The Brands2Life PodcastMaking Climate VisibleOn the latest Purpose podcast, “Making Climate Visible”, we are joined by David Bryngelsson, Founder and CEO of climate intelligence platform, CarbonCloud, and Huib van Bockel, Co-founder of natural energy drink brand, Tenzing, as we delve into what businesses stand to gain from making their climate performance visible.
2022-12-0831 min
The Brands2Life PodcastHow can we make self-care more sustainable?Inspired Health: ‘How can we make self-care more sustainable?’, we welcome Patricia Pascual, Global Head of Consumer Health Care, Corporate Affairs at Sanofi, Dr Leyla Hannbeck, CEO of the Association of Independent Multiple Pharmacists and Helen Donovan, Specialist Nurse and Chair of the Self-Care Forum, as we explore how brands, comms professionals and organisations can support a better future for self-care.
2022-11-0248 min
The UnNoticed EntrepreneurHow your brands can go to life with an effective PR communication strategy; with Fiona GoldsworthyGet Noticed! Send a text.Hiring a PR agency is one of the easiest ways to boost your PR communications if you're not well-geared to do your own PR strategies to bring their brand to life. But what does PR really do and how does it help companies and entrepreneurs #getnoticed? That's what our guest for this episode, Fiona Goldsworthy, Managing Director, Business & Technology and Head of Global at Brands2Life, will share and explain why good storytelling is the foundation of a good PR.Fiona also shares why they've focused on the tech industry...
2022-09-2020 min
The UnNoticed EntrepreneurHere's how an effective PR communications can bring your business' brand to life; with Fiona GoldsworthyGet Noticed! Send a text.Hiring a PR agency is one of the easiest ways to boost your PR communications if you're not well-geared to do your own PR strategies to bring their brand to life. But what does PR really do and how does it help companies and entrepreneurs #getnoticed? That's what our guest for this episode, Fiona Goldsworthy, Managing Director, Business & Technology and Head of Global at Brands2Life, will share and explain why good storytelling is the foundation of a good PR.Fiona also shares why they've focused on the tech industry...
2022-09-1901 min
Beyond the Noise - the PRWeek podcastPRWeek Beyond The Noise Podcast: What does recession mean for PR?PRWeek's Beyond the Noise podcast this week features industry experts with experience of running agencies during recessions: Alison Clarke, consultant and former CEO of Grayling and group business development director for the Huntsworth Group; and Giles Fraser, co-founder of Brands2Life, which was founded in 2000.The duo are joined by regular host Frankie Oliver, founder of New Society, and PRWeek UK editor John Harrington.
Hosted on Acast. See acast.com/privacy for more information.
2022-08-1751 min
The Brands2Life PodcastPurpose in the Built EnvironmentIn episode five of our Purpose podcast series, David Hendy, Head of Corporate Communications at Mace, and Emily Binning, UK Head of Brand and Marketing at WSP, share their insights on Purpose in the built environment. With our MD of Corporate and Business, Harriet Rich, David and Emily discuss why diversity of thinking, approach and outlook is so essential within organisations shaping our future cities.
2021-08-1036 minThe Brands2Life PodcastPurpose in PracticeHow do you put purpose into practice? Berit Hoffmann, Marketing Director Tetra Pak North Europe talks to Harriet about how she brings the global food processing and packaging company’s brand promise and purpose to life for customers and consumers and why working for a company with a clear purpose is so important to her.
2021-04-1525 min
Beyond the Noise - the PRWeek podcastThe PR Show: How tech PR has come to the fore during the COVID crisisThe technology industry has thrived during the COVID crisis by helping society adapt to lockdowns and a new way of isolated living. This episode looks at how tech PR has helped firms get cut through in a frenetic news cycle, whether it has helped the sector recover from the 'techlash' and how this has impacted comms agencies. Feat: Comms Co's Ilona Hitel, Fanclub's Adrian Ma, 3 Monkeys Zeno's David Lucas and Brands2Life's Andre André Labadie.
Hosted on Acast. See acast.com/privacy for more information.
2020-11-2044 minThe Brands2Life PodcastPurpose and Partnerships: a discussion with allplantsEllie Harrison, Sustainability Partner at allplants, discusses how purpose guides supply chain and wider stakeholder relationships at one of the UK's most exciting start-ups. Harriet Rich, MD of Brands2Life's Corporate & Business team, talks to Ellie about allplants' successful B Corp application and the value in communicating purpose.
2020-09-0430 min
Una pizca de CanelaUna pizca de Canela. Eventos en zapatillasEn el segundo episodio de “Una pizca de Canela” hablamos sobre la reinvención de los eventos a causa de la crisis sanitaria. Lo hemos titulado “Eventos en zapatillas”, ya que actualmente estamos viviendo los eventos desde nuestras casas, con todas las ventajas e inconvenientes que eso conlleva. En este episodio nos explican cómo han vivido desde su perspectiva el cambio en el sector de los eventos Samuel Rodríguez, socio director y fundador de E-Commerce News; Luis Marchal, periodista freelance; Loic Malroux, responsable de comunicación de Sony Iberia; Laura Cortés, directora de marketing de Adyen España; Bárbara, re...
2020-06-0832 min
Una pizca de CanelaUna pizca de Canela. Eventos en zapatillasEn el segundo episodio de “Una pizca de Canela” hablamos sobre la reinvención de los eventos a causa de la crisis sanitaria. Lo hemos titulado “Eventos en zapatillas”, ya que actualmente estamos viviendo los eventos desde nuestras casas, con todas las ventajas e inconvenientes que eso conlleva. En este episodio nos explican cómo han vivido desde su perspectiva el cambio en el sector de los eventos Samuel Rodríguez, socio director y fundador de E-Commerce News; Luis Marchal, periodista freelance; Loic Malroux, responsable de comunicación de Sony Iberia; Laura Cortés, directora de marketing de Adyen España; Bárbara, re...
2020-06-0832 minThe Brands2Life PodcastPurpose and Profitability: What is sustainable investing?Can Purpose and Profitability co-exist? Claire and Alex explore attitudes in the investment community towards sustainable investing, and in particular the increasing popularity of environmental, social and governance (ESG) funds. Interest in ESG is soaring as pressure mounts on organisations to have more of a positive impact on society and the world: can organisations really make a profit and do good? This episode looks at the asset management industry’s role in the growth of these funds, and how ESG is now used as an indicator of corporate purpose.
2020-02-1323 min
PRmoment PodcastJennifer Mowat, managing director at Babel, on the PRmoment podcastThis week, in the latest of our life stories podcasts, I’m interviewing Jennifer Mowat, managing director at Babel.Jennifer went to university at Cambridge. Her first job in PR was at Mantra (now Speed) before moving to Chameleon and Brands2Life as a director. She joined Babel as managing director in February this year.Babel is an independent tech PR firm with a revenue of circa £2m. It employs 20 people in the UK and five in the US. It was founded by Ian Hood and Narelle Morrison in 2008. Narelle and Ian still own the bus...
2019-11-0642 min
The PRovoke Media PodcastBringing artificial intelligence stories to life (Ep. 189)André Labadie, Brands2Life’s managing director of business and technology, has written a new white paper on the communications landscape around artificial intelligence. He joins Maja Pawinska Sims in the Echo Chamber to talk through the challenges of bringing AI stories to life in a crowded market, including ethics, education and “AI-washing."
2019-10-1826 min
The Brands2Life PodcastHow does an organisation’s Purpose impact its people?Claire Rudall, Managing Director of Brands2Life’s Corporate & Business Communications team, talks to Dara Kirton from PwC about Purpose and people. They explore issues relating to diversity and inclusion, cultural transformation, employee empowerment, and the role of a clearly-communicated Purpose in attracting and retaining talent.Dara is an award winning Consultant who has been at PwC for eight years. She is currently a Senior Manager leading the digital transformation approach for PwC Consulting BXT (Business, Experience, Technology). Dara is an advocate and champion for diversity and has been a role model for race, gender and social mo...
2019-08-1326 min
PRmoment PodcastGiles Fraser, co-founder of Brands2Life, on the PRmoment podcastThis week, in the latest of our life stories podcast series, I’m interviewing Giles Fraser.Giles is co-founder of Brands2Life. He started the agency in 2000 with Sarah Scales and today, the agency has over 140 staff, a fee income of £14m and offices in the UK and US. Giles started his career at mid-sized agency Infopress on Fleet St when the papers were all still there and he spent four years pitching stories to journalists in the newsrooms and pubs.He then moved on to work in the communications strategy team at manag...
2019-01-2849 min
The PRovoke Media PodcastPodcast: A brave new Blurred world (ep.134)Nik Govier has launched her latest venture after leaving Unity, the agency she co-founded in 2005, at the end of last year. She joins the Echo Chamber with her fellow founding partners, Katy Stolliday – a board director at Unity before a stint as Brands2Life’s deputy MD consumer – and Stuart Lambert, until recently the strategy and creative director at Weber Shandwick, to talk about setting up a new kind of agency for “a Blurred world”.
2018-11-1340 min
PRmoment PodcastGiles Fraser, co-founder of Brands2Life, on PR agency trends in 2016As part of a series of interviews reviewing 2016 I caught up with Giles Fraser, co-founder, of Brands2Life.Key trends from 2016 that Giles identifies include:There has been a continued demand for creative campaigns and content across all formats.Increasingly marketing directors are purchasing from PR agencies. They are keen to talk to PR firms because they recognise that they have good ideas, produce good content and can drive engagement quickly.To be successful PR firms need a broader range of skills than ever before
2016-12-1405 min