Shows
BWS DialoguesEpisode 10: Decarbonization in Pharma Manufacturing—Tips from David VazquezPharmaceutical companies are increasingly asking their contract development and manufacturing organizations (CDMOs) to report their greenhouse gas emissions. That's because a CDMO's emissions count toward its pharma customer's Scope 3 footprint. So how should CDMOs and other pharma manufacturers approach this request, and how do they actually calculate—and reduce—their carbon footprint? To answer these questions, we sat down with David Vazquez, a Climate Principal Consultant at Nexio Projects. In this interview, David breaks down what pharma manufacturers, and especially CDMOs, need to know about assessing and reducing their greenhouse gas emis...
2026-10-1633 min
BWS DialoguesEpisode 9: Pharmaceutical Tariffs and FDA Disruptions—Analysis from Gil RothOn April 2, 2026, the US administration announced pharmaceutical tariffs under Section 232 of the Trade Expansion Act of 1962, which take effect on July 31 for larger companies and on September 29 for all others.The headline rate is 100%, but the real story lies in the maze of exemptions and reduced rates based on drug type, country of origin, and whether a company has announced US manufacturing investment or signed a Most Favored Nation pricing agreement with the government.To unpack the implications for the industry — and especially for CDMOs — we sat down with Gil Roth, President of the Pharma & Biop...
2026-07-2246 min
BWS DialoguesEpisode 8: Digital Integration Between Sponsors and Contract Organizations—Advice from David Wallace Pharmaceutical sponsors and their contract organizations, such as contract development and manufacturing organizations (CDMOs), need to share a lot of information. But typical data sharing processes are highly manual, during both extraction and ingestion, and thus inefficient and error-prone. So how can partner organizations begin to integrate their digital systems, to create more efficiency? David Wallace, a Senior Global Change Facilitator at BioPhorum, has spent a lot of time exploring this question. And through the curiously named DISCO program (Digital Integration of Sponsor and Contract Organizations), David facilitates collaboration among leading biopharmaceutical manufacturers, contract organizations, and IT...
2026-04-1421 min
BWS DialoguesEpisode 7: How to Maximize SEO to Reach Your Audience — A Conversation with Mike MacMillanYour audience is asking questions on the internet. Are you answering them? Search engine optimization (SEO) is one of the best ways to show up for your audience where they are in their buyer journey.In the AI-era of “Is SEO Dead?” and “What’s the future of search?”, we sat down with Mike MacMillan to get his insights on what SEO best practices look like today. With over 20 years of digital marketing experience, Mike specializes in building SEO roadmaps and scaling content for B2B companies and helping businesses bridge the gap between high-level strategy and measurable...
2026-03-2327 min
Brandwidth On DemandAI Won't Kill Radio. Indecision Might. Guest: Joel Denver, SonicTrek.aiAI is reshaping radio—but not in the way many fear.Joel Denver, Co-Founder and CEO of SonicTrek.ai, joins BRANDwidth on Demand to explain what actually changes when AI enters broadcasting, what doesn’t, and why indecision—not innovation—is the real risk. A practical conversation on AI-infused radio, local relevance, human judgment, and the future of audio.Essential listening for anyone shaping the future of radio, podcasts, and audio-first media.One-Minute Martinizing (tap here)Please help us thank these underwriting supporters Musicmaster Radio Content ProMorning Show Boot Camp R...
2026-02-0818 min
BWS DialoguesEpisode 6: Video for B2B Life Sciences Marketing—Advice from Robert WeissVideo is a powerful marketing tool. Yet B2B marketers often struggle to develop a clear strategy for using video. The tactics can feel daunting too. What types of videos should we make? What types of topics best lend themselves to video? What if our staff is nervous about being in front of the camera? How do we get the best ROI?To address these questions, we sat down with Robert Weiss, the executive producer and director of MultiVision Digital, a video production and video marketing company. Robert has produced over 1700 marketing videos that have helped clients...
2026-02-0236 min
BWS DialoguesEpisode 5: AI in Pharma Manufacturing — Observations from Pat DayPharmaceutical manufacturing, quality, and supply chain management can all benefit from the wise application of artificial intelligence (AI). But what approach should pharma manufacturers take to harnessing AI in these areas? And what are the risks?To explore these questions, we sat down with Pat Day, a principal consultant at Lachman Consultants. Following more than 25 years working inside the pharmaceutical industry, Pat now serves as a consultant, focusing on areas such as risk management, data integrity and data governance, and supply chain logistics — and now, AI.We discussed:Where AI can offer the most im...
2026-01-0557 min
BWS DialoguesEpisode 4: The Evolution of B2B Life Science Marketing - Perspectives from Debra and Peter Harrsch B2B science marketing is changing, and yet certain fundamentals remain the same. How should life sciences companies plan and execute their marketing campaigns today? To explore that question, we sat down with Debra Harrsch, CEO of Brandwidth Solutions, and Peter Harrsch, PhD, Brandwidth’s chief science officer. Reflecting on what they have seen and learned since the agency’s founding 20 years ago, they discuss: What has changed the most in B2B science marketing, and what has remained constant, despite all the changes Where companies need to convey their message in today’s crowded markets The ro...
2025-12-1959 min
BWS DialoguesEpisode 3: Connection, Credibility, and Trust - User Experience Advice from Stephanie Fox For B2B companies serving customers in the life sciences — in areas such as bio/pharmaceutical CDMO services, diagnostics, life sciences instrumentation, and laboratory software — creating and maintaining an engaging website is a challenging undertaking. Potential customers are smart and highly educated, and need a sufficient level of detail to inform their buyer’s journey. But they are also busy, impatient, and don’t have time to waste. So how can life sciences companies optimize their websites and web content to attract and retain the interest of their potential buyers? To explore the nuances of this question, we sat d...
2025-11-2621 min
BWS DialoguesEpisode 2: The Bioprocessing Staffing Challenge - Data from Eric Langer The U.S. administration is pushing for the onshoring of pharmaceutical production. But is there a sufficient supply of qualified people to staff expanded bioprocessing operations? To explore that question, we sit down with Eric Langer, the president and managing partner of BioPlan Associates. For more than 20 years, his firm has been publishing the Annual Report of Biopharmaceutical Manufacturing Capacity and Production, so he has the data to back up his views. We discussed: The current state of bioprocessing hiring and long-term trends The situation at CDMOs compared to innovator companies The impact of...
2025-11-0120 min
Brandwidth On DemandCan You Pass the 4-hour car ride test? Audacy's Tim Roberts on Coaching, Culture & CashflowTim Roberts is one of radio’s most famous decorated programmers—National Country Radio Hall of Fame inductee, multi-time CMA/ACM/Marconi winner, and Radio Ink’s #1 Country Programmer for multiple years. He leads Audacy’s 23-station Country Network while overseeing Detroit’s WYCD & WOMC.In this episode, Tim shares how he’s kept Detroit radio fresh and profitable through changing eras—by championing creativity, coaching through trust, and aligning every idea with brand value and advertiser ROI. He explains why fun beats funny, how to empower talent without smothering originality, and how today’s PDs must think like CEOs...
2025-10-2821 min
BWS DialoguesEpisode 1: API Stockpiling and U.S. Pharma Supply - Insights from PBOA’s Gil RothOn August 16, the administration issued an executive order to fill the Strategic Active Pharmaceutical Ingredients Reserve (SAPIR). The plan begins by stockpiling a six-month supply of 26 critical drugs, with the goal of expanding to a list of 86 essential medicines. What does this mean for pharmaceutical manufacturing, contract development and manufacturing organizations (CDMOs), and the broader drug supply chain? In this episode of BWS Dialogues, we sit down with Gil Roth, President of the Pharma & Biopharma Outsourcing Association (PBOA), to unpack the implications of this initiative. Gil shares insights and offers a candid look at the opportunities, challenges...
2025-09-2533 min
Brand Width PodcastBuilt a $50M Empire, Lost It All, Came Back Ripped at 61; William Hogarty’s Wild Life Story.In this powerful episode of Brandwidth, John Klein sits down with entrepreneur, fitness icon, and transformation coach William Hogarty a man who’s been rich twice, poor twice, and has rebuilt himself more times than most survive.From becoming Mr. California to building two $50M+ companies, William opens up about his rise in the mortgage industry, his battle with addiction, losing everything, and how he’s now on a mission to help men 40+ live 10 years longer through health, blood work, and mindset transformation.We dive deep into:How William scaled 800 loan officers across 85 locationsWhy the food industry is broken and...
2025-07-281h 07
Brandwidth On DemandThe 5 Nielsen Hacks No One Told You About (Until Now) | Jon Miller, Vice President, Audience Insights – Nielsen Audio.Radio ratings are about to shift—and in a good way. Nielsen’s Jon Miller joins BRANDwidth On Demand to reveal the five most important changes broadcasters need to know now. From the new Three Minute Rule (yes, it could instantly bump your ratings) to how wearables and mobile diaries are modernizing measurement, Jon gives us a front-row seat to Nielsen’s evolving approach to audio.If you're in radio, podcasting, or media buying, this is your roadmap to the future of audience insights—and how to make sure your brand gets credit where credit is due.🧠In...
2025-07-2421 min
Brandwidth On DemandMeet Jimmy Failla: From Cabbie to Comic to Network Radio’s Hottest Talk StarYou can't break out by trying to fit in! That's the mantra we’re diving into today as we chat with the hilarious Jimmy Failla, who’s gone from New York City cab driver to comedian to comedy radio kingpin, middays on his network FOX Across America show...which has exploded onto another 10+ stations just since we recorded this interview!We’re talking all about how you have to be your unique self in a world that’s constantly trying to squeeze you into a box. Simple, but not easy. Jimmy shares his wild journey and how he craft...
2025-07-1022 min
Lean MarketingYouTube: The Most Underrated Sales Channel You’re Not Using Properly With Brian MoncadaAre you leveraging the full power of YouTube, or are you leaving significant growth and connection on the table? In this high-impact episode, Allan Dib sits down with YouTube ads expert Brian Moncada to reveal why YouTube is the most underrated growth engine for coaches, consultants, and creators. They explore how raw, consistent content builds long-term brand equity, why authenticity outperforms polish in today’s AI-saturated world, and how to turn viewers into clients through smart remarketing. Whether you're selling a book or a high-ticket offer, this episode shows why showing up on YouTube isn’t optio...
2025-06-1851 min
Kickoff Sessions#291 Taki Moore - How to Build a $1M Coaching Business Without Sales Calls or FunnelsWatch This NEXT: https://www.youtube.com/watch?v=HlK2P76_ZZsWant me to give you some help with your content business? Book in a call with me to discuss working together: https://www.voics.co/scheduleDo you really need sales calls to grow a 7-figure coaching business?In my latest episode with Taki Moore, we challenge the traditional model.He’s built a $37M coaching business without relying on sales calls, complex funnels, or endless nurture.Instead, he focuses on:- Marketing th...
2025-06-041h 03
Brandwidth On DemandBeyond Powerful: Valerie Geller’s Top Insights for Future-Proofing Your Media CareerWant to secure YOUR career against the unknown? In this must-listen episode multi-media powerhouse and content guru Valerie Geller drops some serious knowledge bombs about adapting and excelling in today’s hyper-digital media frenzy. Fresh off finishing her third book, BEYOND POWERFUL RADIO: An Audio Communicator’s Guide to the Digital World , Valerie unearths some top techniques and shares secrets that have empowered legions of broadcasters and podcasters to cut through the noise in todays evolving mediascape. With her decades of coaching the who’s who in broadcasting, Valerie digs into the nuts and bo...
2025-01-2717 min
Brandwidth On DemandSean Ross-Radio's Most Intriguing Stations of 2025Join us as Sean Ross, the renowned writer and editor behind "Ross on Radio," explores the radio industry’s path to thriving in 2025.Just in time for his annual Intriguing Stations column, discover how standout radio brands are redefining success with creative formats and localized engagement, from bilingual classics in Miami to innovative listener promotions worldwide. Sean also dives into the resurgence of mass-appeal formats like Top 40 and Country, strategies for fostering deeper community connections, and the role of AI in production and content creation. Sean shares actionable insights for broadcasters to extend in...
2025-01-1619 min
Heidi Harris Show#408 What’s wrong with talk radio (and what would help).My thoughts on why most radio companies are bankrupt these days, and what could turn it around.
Brandwidth on Demand podcast:https://podcasts.apple.com/us/podcast/brandwidth-on-demand/id1147700622
My podcast is now on Spotify! Just search “Heidi Harris Show” and check it out!
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The audio version of my book “Don’t Pat me on the Head!” is now available at heidiharrisshow.com!
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2025-01-1418 min
Maxwell's Iowa CoffeeCastCan Radio Survive in '25? Kipper McGee on Radio's (and Audio's) Next ActIn this engaging episode of Maxwell’s Iowa CoffeeCast, Maxwell sits down with Kipper McGee, a former Iowa radio manager, digital media consultant, and author of Brandwidth: How Big Broadcasting Is Missing the Mediamorphosis. Together, they delve into the rapid technological, economic, and cultural shifts impacting the radio industry and its future in the digital age.McGee reflects on radio's transformation, highlighting how technological advancements—from transistor radios to smartphones—have altered the way audiences consume audio content. He explains how streaming, podcasts, and platforms like TikTok and YouTube have not only fragmented audiences but also shifted advert...
2025-01-0846 min
Brandwidth On DemandCrush It Now: Unlock Kelly Ford’s 5 Power Tips to Media MasteryKelly Ford is making waves as the newly named Music Director and afternoon host at 103.1 The Wolf on Long Island and continues to connect with listeners across the country as host of the nationally syndicated Backstage Country. Known for her warm, authentic style, Kelly has built a remarkable career in country radio, beginning with a 20-year run at Denver’s legendary KYGO, which cemented her status as one of the top voices in the format.With accolades including three CMA Awards, three Gracie Awards, an ACM Award, and the prestigious Marconi Award, Kelly’s legacy speaks for itse...
2024-09-2819 min
Brandwidth® Big Ideas on Small Business MarketingDo you know your marketing influencers?
How well do you know your marketing influencers? Can you tell Gary Vee quotes from Simon Sinek? These are exactly the question Sam asked Dean in this entertaining episode of the Brandwidth® podcast.
Dean takes on a quiz featuring quotes from the biggest names in the biz: Gary Vee, Rory Sutherland, Mark Ritson, Byron Sharp, and more!
Whether you’re a marketer, brand strategist, or just love a good laugh, this episode is packed with trivia, surprises, and who know’s you might even learn something!
Ready to test your marketing knowledge? Tune in no...
2024-09-2325 min
Marketing Director DailyWhat's Your Brandwidth?Send a textThere's an important term in marketing you need to know:BrandwidthListen in to learn what it is and how to create it.P.S. If you're looking, here are a few things to help you:- Hang out with 20 marketing directors for 2 days in Orlando, FL at the Momentum conference. You'll walk away with a simple strategy that works, the skills, plan, and confidence to make it happen. Click here for details. - Download the Marketing Director Roadmap to get the...
2024-08-2607 min
Brandwidth On DemandEngage And Retain: 5 Steps Revealed - David Moore, KSLX, PhoenixIn this episode, David Moore, Brand and Content Director/Operations Manager for KSLX/KDKB/KAZG, Hubbard Radio Phoenix, shares insights from over three decades in radio. He discusses the essential skills needed to thrive in today’s rapidly evolving industry, the importance of staying "plugged in," and the evolving role of radio program managers. David also highlights the power of talent in creating engaging content and offers strategies for overcoming challenges and fostering collaboration with sales teams. A great episode for valuable advice and strategies from one of the industry’s most experienced professionals.Vi...
2024-08-1919 min
Brandwidth On DemandAI and Radio: Tracy Johnson's 7 Tips and 1 Secret WeaponLegendary radio consultant Tracy Johnson joins hosts Dave Martin and Kipper McGee to share his insights on the critical need for radio to become more provocative and emotionally engaging. Tracy emphasizes the necessity for boldness and innovation, but addresses the challenge of balancing innovation with risk, urging stations to listen to and empower younger programmers -- and LISTEN to them! Tracy also discusses the importance of changing our revenue models, suggesting that radio stations move away from traditional ads and explore alternative streams He envisions the evolution of traditional radio by leveraging unique...
2024-07-2925 min
Brandwidth On DemandMike McVay’s Essential Must-Knows to Future-Proof Your CareerIn our 200th episode, we welcome back radio veteran Mike McVay, winner of the 2024 Giants of Broadcasting Award among many other accolades. Known for his programming excellence and industry insights, Mike shares his expertise on evolving leadership roles, integrating niche media, and revitalizing the listening experience. He discusses future challenges, innovative digital marketing strategies, and the importance of effective leadership. Famous for his consulting work and contributions to radio's evolution, Mike offers invaluable advice for navigating today’s media landscape and achieving success in radio. This episode is packed with lessons from a true industry expert.One-Minute Ma...
2024-07-0823 minBrandwidth On DemandThe Station Whose Name Says It All...with PRIDE! Meet KGAY's Brad Fuhr & Chris ShebelIn honor of LGBTQ+ Pride Month, Brandwidth on Demand features Brad Fuhr, owner of KGAY Radio in Palm Springs, and Chris Schebel, KGAY's Program Director. KGAY Radio in Palm Springs, known for pride and inclusivity, integrates radio with digital content through the Gay Desert Guide. Brad and Chris share insights on creating a vibrant community hub, innovative audience engagement, and successful sales strategies. They discuss the evolution of KGAY, its national reach, and plans for future expansion while offering solid tips for making ANY niche format more successful. Their passion and commitment to the LGBTQ+ community underscore the station's...
2024-06-1324 min
Brandwidth On DemandMorning Show Hacks: 7 Insights from 2 Guys Named ChrisThis time we're joined by Chris Kelly and Chris Demm, the co-hosts of the popular morning radio show "2 Guys Named Chris". With over 25 years of success, Chris and Chris share their journey from initial radio rivalry to teaming up to become a top-rated morning show.The duo discusses their unique chemistry, supported by producer Josh Ellinger and meteorologist Dave Aiken, and how a special coach helped them refine their craft. They highlight the benefits and challenges of co-hosting, adapting to the evolving media landscape, and the importance of personal anecdotes in connecting with their audience....
2024-05-2016 minBrandwidth On DemandSwipe Right for Radio: Eryn Cooper's 5 Essential Tips for Media's FutureThis time, we feature Nashville’s Multimedia Queen. WSM-AM's Eryn Cooper, a multimedia journalist, morning show producer, emerging radio personality, and self-proclaimed "professional fan." Eryn discusses her career path, how she's advanced from radio newbie to assistant brand manager and on-air talent in just two years, and her current roles working for the Grand Ole Opry, Circle Country TV, and the Coffee, Country, and Cody Morning Show. She’s the kind of person who can “do it all”, from production and hosting to normalizing the “fangirl to professional fan” pipelineKey Points You Won't Want to Miss:...
2024-05-0417 minBrandwidth® Big Ideas on Small Business MarketingBrand Stages – Priorities for New, Semi-Established, and Established Brands
Sam McEwin and Dean Millson are the hosts of the Brandwidth podcast. They are experienced marketers and brand strategists who share their insights and expertise on branding and marketing topics.
**Summary:**Sam and Dean discuss the different stages of brands and the priorities at each stage. They start with new brands, emphasizing the importance of focusing on product or customer experience and getting noticed. They suggest using a mix of channels to increase visibility and provide reasons for consideration. They also highlight the value of trials, reviews, and testimonials to build trust. For semi-established brands, Sam and De...
2024-01-2436 min
Brandwidth On DemandMusic expert Sean Ross shares insights on reshaping radio for '24 🎧In this episode, we explore the evolving dynamics of radio in 2024 with industry guru Sean Ross! In his roles as VP Music + Programming at Edison Research, and creator of the popular Ross on Radio Insight column, Sean is the perfect 'go-to' guy to explore the key questions we'll all be facing in 2024. Among them:Can collaboration with record labels rejuvenate radio's influence? How crucial are up-tempo hits in today's audio landscape? Is radio's influence slipping in comparison to platforms like TikTok?How will the radio landscape change with different music tastes evolving including the surge of country music?"...
2024-01-1520 minBrandwidth On DemandAdapt or Fade: Corey Dylan's 7 Takes on Radio ResilienceCorey Dylan, the morning host of 100.7 Big FM in San Diego, Corey discusses her passion for radio, her career journey, and the importance of embracing new technologies like AI in the industry. She emphasizes the need to adapt to changes, learn about AI, and use it to enhance rather than replace human creativity. Corey also shares advice she received from George Clooney and Bryan Cranston about approaching auditions with confidence and viewing them as an opportunity to solve the employer's problems. Overall, the conversation highlights Corey's commitment to community engagement, personal branding, and staying relevant...
2023-12-1316 min
Brandwidth On DemandFred Jacobs: Secrets to Shape Your Future in Radio and Podcasting -We welcome back Fred Jacobs, the media visionary and founder of Jacobs Media Strategies, known for creating the Classic Rock format in the 80s. This time, Fred emphasizes the importance of innovation in the radio industry. He expresses optimism about radio's future and ways you can succeed, but he also highlights the need for creative formats and reaching diverse audiences. We also dig into podcasting, where Fred expresses a somewhat bearish outlook on stand-alone podcasts due to saturation and challenges in audience discovery and monetization, but also shares ways in which established radio brands can...
2023-11-2720 min
Brandwidth On DemandErica Mandy's Newsworthy 6 Point Blueprint for OBJECTIVELY Better RadioIn this compelling podcast episode, we welcome back Erica Mandy, the acclaimed broadcast journalist behind The Newsworthy podcast. From leaving CBS to launching her daily news podcast in 2017, Erica shares insights into her journey, marked by millions of monthly downloads and accolades from Harper's Bazaar and Podchaser. Recognized as one of the top 25 women in podcasting, Erica's commitment to speed, fairness, and objectivity in news reporting shines through.You'll gain valuable lessons as Erica discusses the challenges of maintaining neutrality, avoiding sensationalism, and balancing ratings with content integrity...especially in news. She provides actionable advice for aspiring...
2023-11-0316 minBrandwidth On DemandBonus: Upping Your Radio Game | Guest: Harry LylesHarry Lyles is an accomplished multi-format programmer and is widely recognized as the foremost expert in all forms of Hip Hop, R&B, Rhythmic, Rhythmic AC and Gospel. As president of Lyles Media, Harry has been the programming partner for some of the most prominent broadcasting and media companies in the business. He’s well known for positioning companies for expansion and rapid development while helping broadcasters understand a better ratings story to help generate more revenue. Harry’s standout programming career is marked by cutting-edge strategies, stellar brand-building skills, and achieving and sustaining market shar...
2023-10-1920 minBrandwidth On DemandJeff Smulyan’s Secret Sauce: Steering Emmis Through the Media RollercoasterGet an exclusive peek into the media industry's behind-the-scenes, lessons from the journey of Emmis Communications Founder/Chairman Jeff Smulyan, In this episode he shares his journey, with a reminder of the power of fun and meaningful connections. Grab your front-row seat to the behind-the-scenes action and dive into this podcast for a rollercoaster of stories, wisdom, and a front-row seat to the magic of media!In this episode, he shares priceless insights from his journey, straight out of his book, 'Never Ride a Rollercoaster Upside Down.' Hit the ‘play’ button to hear a roll...
2023-10-1114 min
The BizWisdom ShowHow to build an unstoppable lead generating, sales engine room for your small business (with search engine marketing)How to build an unstoppable lead generating, sales engine room for your small business (with search engine marketing)In this episode of the Bizwisdom Show with Sam McEwin, Sam shares his presentation from Thursday’s Fresh Networking event in Richmond. Enjoy!You can now subscribe to the BizWisdom show on your favourite podcast app. Find the subscription link to your favourite app here - https://blubrry.com/2856918/Want to catch more of Sam, check out the Brandwith® Podcast with co-host Dean Millson:- A...
2023-10-0619 min
Brandwidth On DemandHolland Cooke on the Future of Local RadioIn today's fast-changing media landscape, Holland Cooke, a renowned radio consultant and host, offers valuable insights into local radio's future. He emphasizes the need for adaptation and highlights local radio's varied roles based on market characteristics. To attract and keep listeners, he suggests focusing on unique music programming. Additionally, delivering timely, relevant local news remains crucial.Holland provides practical tips for improving news delivery, including avoiding repetition and using clear language. He also encourages resourceful collaborations with local television stations, facilitating content sharing and cross-promotion for both media outlets.He also reveals how to "make...
2023-09-2224 minThe BizWisdom ShowHow to break into the SEO industryIn this episode of the Bizwisdom Show with Sam McEwin Sam welcomes SEO account manager Patrick Meehan onto the show to discuss how to break into the SEO industry.Pat shares his story about how he got into SEO, and shares some absolutely priceless advice about the attitude and approach that you need to apply to succeed. Sam recounts the things that he looks for in an SEO person and announces the opening of BizWisdom's new Internship program.Do you want to be like Pat? Apply to be the...
2023-09-1928 minThe BizWisdom ShowSuccess is non-linear (or what I think about on a long run)In this episode of the Bizwisdom Show with Sam McEwin Sam talks about an epiphany he had on his morning run about the non-linearity of success.If you have ever felt like you're not getting anywhere, that success is always out of reach then this may be the show for you. Enjoy.You can now subscribe to the BizWisdom show on your favourite podcast app. Find the subscription link to your favourite app here - https://blubrry.com/2856918/Want to catch more of Sam, ch...
2023-09-1512 minThe BizWisdom ShowHow to transform your small business into a large brandIn this episode of the Bizwisdom Show with Sam McEwin. Sam discusses how to transform your small business into a large brand.If you have ever wondered how to take your small, referral and word-of-mouth-based business and turn it into a marketing-led organisation with sales and marketing driving the growth of your organisation, then you won't want to miss this.You can now subscribe to the BizWisdom show on your favourite podcast app. Find the subscription link to your favourite app here - https://blubrry.com/2856918/...
2023-09-1524 minThe BizWisdom ShowHow to Win Big B2B ClientsIn this third episode of the Bizwisdom Show with Sam McEwin. Sam tackles the perennial question for B2B marketers, how do we win big clients? If you work in B2B and have ever asked yourself this question then this episode will unpack the key tactics that you need to implement to achieve this lofty goal. Mentioned: How Brands Grow - https://www.marketingscience.info/how-brands-grow/How brands Grow 2 - https://www.marketingscience.info/how-brands-grow-part-2-revised/How B2B Brands Grow - https://business.lin...
2023-09-0432 minThe BizWisdom ShowHow to find out if there is a market for your product or serviceIn this second episode of the Bizwisdom Show with Sam McEwin. Sam shares a story about a friend who came to him with questions about launching a new business idea and unpacks a strategy that saved her almost $100,000 in unnecessary set-up costs. This is an episode not to be missed.Want to catch more of Sam, check out the Brandwith® Podcast with co-host Dean Millson:- Apple Podcasts: https://podcasts.apple.com/au/podcast/brandwidth-big-ideas-on-small-business-marketing/id1512909009- Spotify: https://open.spotify.com/show/3kZND8YwtloVibowVvYSxJ- Amazon Music: h...
2023-08-2925 minThe BizWisdom ShowHow to launch your brand new baby startup businessIn this first episode of the Bizwisdom Show with Sam McEwin. Sam Discusses the reasoning behind launching a second online show and then discusses his advice for launching a brand new baby start business with zero customers and no money. Over the years Sam has crossed paths with hundreds of new entrepreneurs looking to launch their businesses for the first time and discusses the pitfalls, common misconceptions and fatal m mistakes that most new founders make in those early days. Want to catch more of Sam, check out the Br...
2023-08-2829 minBrandwidth On DemandWhat's Wrong with Radio, and How to Fix It! Guest: Andy BloomAndy Bloom is a radio industry veteran with a wealth of experience and expertise. He has held key positions at some of the most successful radio stations in the country, including WYSP, Philadelphia, SportsRadio 94WIP, Talk Radio 1240 WHP, Greater Media, Emmis Communications, and Coleman Parkes Research. He’s also worked in politics.He is known for his exceptional leadership and strategic vision. Andy has a proven track record of fostering captivating and thought-provoking content while pushing the boundaries of traditional radio.He is also a frequent speaker at industry events and a contributing writer to Ba...
2023-07-1723 min
Brandwidth On DemandTJ's Excellent Adventure: Podcaster to Z100 & AMP to Network. HOW?TJ Taormina started as a podcaster who became an intern and later, a producer for Elvis Duran at New York's Z100! Later, when his show on Boston's AMP Radio ended due to the pandemic, TJ decided to create his own podcast called "The TJ Show Until Further Notice." The podcast gained attention, and soon other radio stations started reaching out to him, but instead, he is now in a nationally syndicated show partnership with Gemini 13. On "The TJ Show, he unvails his method to connect with a broad audience through relatable content that appeals to...
2023-06-2616 minBrandwidth On DemandOvercoming the Overwhelm: Actionable Strategies from Industry Sherpa Mike McVayFeel overwhelmed by the continuous change in our mediascape? Concerned about keeping your job, let alone becoming the obvious choice when the next ‘big gig’ opens?Mike McVay is President of McVay Media, a full-service consulting firm, the specializes in content creation, audio programming, talent coaching and unique media strategy design. He also focuses on podcast creation and development and other digital content strategies. Previously Mike served as Executive Vice President of Content and Programming for CUMULUS and WESTWOOD ONE. Mike generously outlines the skills, attributes, and evolving approaches you need to succeed!===Pl...
2023-06-1817 minBrandwidth On DemandRadio Excellence Unleashed: Steve Reynolds Cracks the Code in 5 StepsSteve Reynolds is a renowned radio talent coach focusing on Top 10 Talent.With a career that started in the 1990s, he has worked his way up from on-air positions to programming and management roles at notable stations including the legendary WRAL. In 2001, he established the Reynolds Group, offering innovative strategies and assistance to top shows and stations across the country. In this episode, Steve unveils ways to conquer the fear of change and embrace it, as the world is constantly evolving. He emphasizes the importance of staying relevant and updated, encouraging radio shows...
2023-06-0926 minBrandwidth On DemandEngage, Entertain, Evolve and Succeed! Guest: Scotty Kay-US99, ChicagoScotty Kay is a Chicago native and a multimedia talent who has made his mark in various fields of entertainment. He gained national attention as a contestant on "So You Think You Can Dance" and later competed on "American Ninja Warrior," showcasing impressive physical abilities. His radio career hit the major markets at Kiss FM in Chicago, where his syndicated show quickly became popular nationwide. He later worked at Power 96.1 in Atlanta, transforming the show from 18th place to first place in just 20 months. He then hosted the Mega Morning Show on Hot 93.3 KLIF-FM in Dallas but...
2023-05-2126 min
Brandwidth On DemandWhat Utah Radio Can Teach Us All | Guest: McCall Taylor, Utah's 94.5 VFXThis time we head west where McCall Taylor, radio show host for Utah's 94.5 VFX, breaks the misconception of radio's decline and explores its transition into a new era across various platforms. McCall's genuine commitment to community-building shines as she encourages listeners to fearlessly express themselves online. Engaging with her audience through Q&A, personal growth advice, and relatable stories, McCall creates an inclusive podcast community. By incorporating feedback and sharing valuable resources, she fosters a strong bond with her listeners. Join McCall on this empowering journey of connection and self-discovery as she challenges traditional radio norms and embraces the...
2023-05-0814 min
Brandwidth On DemandKeep Your Audience Hooked - 5 Tips from WRIF’s Dave and Chuck the FreakDave Hunter and Chuck "The Freak" Urquhart are an award-winning duo who have hosted mornings at Detroit’s legendary WRIF since 2013. They're always finding new ways to fire up their fan base with their take on the craziest stories from around the world. They have co-hosts who add their own perspectives, including Lisa Way and Andy Green, along with a team of producers. Plus, their online chops keep them top of mind with a strong social media presence and playful, provocative podcasts. Dave and Chuck the Freak are an award-winning duo, famous for their incredible on-air chemistry an...
2023-04-2417 min
Brandwidth On DemandWhat Makes Your Career Stand Out? We ask Phil Becker, EVP/Content, Alpha MediaPhil Becker is an experienced radio executive and Executive VP of Content at Alpha Media, a top privately-owned US radio broadcast company. He has managed over 200 radio stations in diverse markets and formats, leading a team of format captains and regional vice presidents. Phil prioritizes talent development, seeking individuals with innate storytelling and communication abilities. He believes that successful programming is about finding people who are interesting and memorable to listeners. Phil is a respected industry figure, with several awards for his contributions to radio programming and management. He is a frequent speaker at industry...
2023-04-1220 min
Brandwidth On DemandBonus Rob Barnett Next Job Best JobRob Barnett is a headhunter, management executive, author, podcaster, and entrepreneur. As founder of Rob Barnett Media, he has discovered, hired, and led hundreds of talented creators and executives in senior management roles at MTV, VH1, and Audible/Amazon. After a distinguished programming career, Rob was named President of Programming at CBS Radio before starting his firm.A digital pioneer, he founded My Damn Channel, one of the first original online studios and networks. Representing diverse careers, companies, and opportunities, Rob's multi-platform content and no-nonsense approach inspire people to define and sell their best professional brand.For rad...
2023-04-0219 min
Brandwidth On DemandLevel Up Your Station's Online Game Plan: Seth Resler Shares Tips You Gotta KnowSeth Resler is the Digital Dot Connector at Jacobs Media Strategies. He really gets it when it comes to radio and digital media, and the perfect guy to help any radio brand step up their online game. He's a frequent speaker at conferences like the Worldwide Radio Summit, Podcast Movement, and state broadcast association meetings.Also, he's got a knack for writing and has contributed to publications such as AllAccess.com, Radio World, and his many great blog posts.Listen carefully to hear his 5 online tips, and some other great insights. (There's no prize if...
2023-03-0621 min
Brandwidth On DemandStaying Power: The Andie Summers Blueprint to Major Market Morning SuccessAndie Summers, the legendary morning host at 92.5 XTU in Philadelphia, has been on the air for more than 20 years. The love of her listeners and the admiration of the entire country music community have earned her numerous awards, including Best Major Market Personality from the ACM and CMA. But Andie's achievements don't end there. She's a woman with a heart of gold and a dedication to service. Her volunteer work for organizations like the Leukemia and Lymphoma Society, the American Red Cross, and Wings for Success is truly inspiring.In this episode, Andie shares the secret to...
2023-02-1518 min
Brandwidth On DemandWhat will Radio Sound Like in 2023? Guest: Sean Ross | Ross on Radio InsightWhen it comes to music and radio, the one person our industry looks to is Sean Ross.His Ross on Radio Insight is considered one of the leading info sources for today’s changing mediascape. Serving as Vice President/ Music and Programming, Sean is also a veteran of radio trade journalism at Billboard, Radio & Records, M Street Journal, and others. He is often seen at most radio conferences where he’s either a speaker, a panelist, or reporting on the highlights.In this episode, Sean explores some trends that he sees shaping the radioscape in 2023. He a...
2023-02-0622 min
Brandwidth On Demand2023 the Year of Audio? - Steve GoldsteinSteve Goldstein is noted as a leading media thought leader and practitioner, and he shares a wealth of wisdom when it comes to the changing use of AUDIO in 2023. Clearly Audio will continue to dominate media consumption. The question: what level of listening will traditional radio earn?Steve shares some great ideas on how radio brands can take better advantage of the opportunities presented by creating actionable plans and thoughtful, targeted content on-air, and increasing online listening to station-branded content.That’s just one reason that we’re so thrilled to kick off our 6th seas...
2023-01-0622 min
Brandwidth On DemandMedia Vision Like You've Never Heard - Guest-Lee AbramsLee Abrams quite simply is a media genius.He created a format called Album-Oriented Rock (AOR), helped create the legendary Burkhart-Abrams radio consulting firm, and was one of the driving forces behind Satellite Radio. In short, Lee has dedicated decades in the trenches, helping reinvent over a thousand radio stations, along with TV stations, cable networks, and print publications.He's is passionate about the past but focused on the future. He’s held a number of posts for large and influential companies, and is generally credited with developing the Album Oriented Rock format, and...
2022-12-2029 min
Brandwidth On DemandHolly O'Connor, Mix 96.1, Charlotte - Share the Scar, Not the Wound (and other great tips!)Whether you’re considering moving your show to a new station, joining a media team, or trying to coach one as a Brand Manager/PD, this episode is for you!Earlier this year, radio morning star Holly O’Conner experienced It’s the end of one era…and the start of a new one.After stops in Ohio, Panama City, and a couple of stints in Tampa, she and co-host Miguel Fuller left mornings after seven years at Cox Radio’s Hot 101.5, and segued to iHeartRadio's HITS96.1 in Charlotte. Holly considers Miquel her best friend and radio s...
2022-10-2721 min
Brandwidth On DemandRadio's Secret Sauce--Storytelling | Guest Toronto's Leading Talk Host Jerry AgarNothing brings radio to life like 'theater of the mind'. Yet the Art of Storytelling is often overlooked by radio and podcast hosts.In this episode, Canada's leading talk host JERRY AGAR (based at CFRB NewsTalk 1010 in Toronto) shares some of the lessons learned after doing both music radio morning shows and years of talk radio including stints at Chicago powerhouses WLS and WGN, along with WABC/New York and others.Key Takeaways You Won't Want to Miss:(02:06) Jerry shares experiences from his days doing mornings on music stations to his transition to...
2022-10-0612 min
Brandwidth On DemandProducing Success in Vegas! Guest: Stephanie SidelaEVERY radio brand could benefit from having its own STEPHANIE SIDELA!As Executive Producer for the Award-Winning MERCEDES IN THE MORNING SHOW on Mix 94.1 in Las Vegas, Steph is not just any large market superstar. Before moving to Vegas, she was at 96.5 WTIC in Hartford, handling the Craig and Company show with Gary Craig and Christine Lee. This was followed by a great stint with iHeart/San Diego. Being in Vegas, she’s exceptionally skilled at finding and booking celebrity guests and keeping the show organized. She's also is a master at social me...
2022-09-0116 min
Brandwidth On DemandDwyer and Michaels: Rewriting Morning Radio Rules - and winning!When it comes to morning radio, few do it as well as Dwyer and Michaels, based at 97X, WXLP in the Quad Cities.Now their show is heard on an ever-increasing "Family of Stations", as well as their popular Podcast, Web page (which gets over 15,000 unique visitors each month) and Social Media accounts.Twitter - @2DorksFacebook - @2DorksInstagram - @2DorksYouTube - Dwyer and-MichaelsKey Takeaways YOU WON'T WANT TO MISS:(01:24) The team shares exactly WHEN they knew that this team concept was going to work?(02:22) As hosts of a multi-market...
2022-08-1512 minBrandwidth® Big Ideas on Small Business MarketingDo Loyalty Programs Work?
Get ready for another insightful episode of Brandwidth – ‘Big Ideas on Small Business Marketing’! In this episode, we delve into the topic of brand loyalty and loyalty programs with our knowledgeable hosts, Sam McEwin and Dean Millson. They initiate an engaging conversation by discussing the significance of providing superior service to customers in order to retain their loyalty.
Throughout the episode, we refer to various studies that describe how loyalty programs may not inevitably lead to increased growth or profitability for brands. Nevertheless, these programs do contribute to physical availability and convenience for customers. We also explore the fo...
2022-06-2946 minBrandwidth® Big Ideas on Small Business MarketingIs the 95:5 rule the new 60:40 for B2B?
Get ready for another insightful episode of Brandwidth – ‘Big Ideas on Small Business Marketing’! In this episode, we introduce you to the 95:5 rule and discuss key marketing strategies that can help you grow your small business.
Throughout the episode, we cover topics such as why focusing too much on immediate engagement or downloads can set you up for failure, incorporating big brand thinking into your small business strategy to gain a competitive advantage, and the effectiveness of content marketing in creating connections and brand loyalty. In addition, we discuss the importance of smart objectives, understa...
2022-06-0835 min
Brandwidth On DemandCreating a Winning Mindset | Guest: Chuck Knight - PD, WINK, Fort MyersWhen it comes to winning radio stations, few compare to Chuck Knight. Those who know him consider him the Master of All Formats. Chuck's a 9-time Marconi Award winner, was named one of Radio Inks Best programmers 7 times, and has an impressive roster of other awards. He’s perhaps best known for his 11-year stretch at Philly AC “B101” WBEB, teaming with the legendary Jerry Lee. Earlier, He programmed CHR at Saga’s Q102, Des Moines, then was promoted to their Columbus cluster where he programmed AC at Sunny 95 and oversaw their Classic Hits & Smooth Jazz brands...
2022-06-0524 min
Brandwidth On DemandRadio's Relentless Reinvention - Guest: Jon Zellner, IHeartMedia President | Programming OperationsJon Zellner serves as the President of Programming Operations for IHeartMedia’s National Programming Group. In this role, Jon oversees the division’s operations, covering 850 local radio station brands in 150 markets. Jon’s been recognized by Billboard, Radio Ink, FMQB and other industry publications as Operations Manager and Program Director of the Year…and has served on the Board of Governors for the Children’s Miracle Network and the faculty for the Conclave, the HD Radio Leadership Team and the National Talent Radio System, among others.In this wide-ranging interview, Jon shares behind-the-scenes insights on where he s...
2022-05-1714 min
Brandwidth On DemandMOMinating Morning Ratings - Two Men and a Mom - Mix 101.5, RalieghAs a morning show, “Two Men and a Mom” says a LOT…but not EVERYTHING about Ralieigh’s MIX 101-5 morning show. We share their bio’s and other links in the Show Notes, but get right to the good stuff, Brandwidth on Demand proudly welcomes Kyle Smelser, Bryan Lord, and Sarah King…MIX 101-5’s Two Men and a Mom!Key Points You Won't Want to Miss:(03:19) The key to ANY great show is team chemistry. Hear how this team generated theirs and what they do to KEEP it growing every day.(01:49) Kyle, Ryan, an...
2022-05-0816 min
Brandwidth On DemandHow LISA DENT Made Chicago Radio her "Very Own".Lisa Dent has long been a significant and well-known presence in Chicago radio. She’s best known for her long run as morning host at WUSN 99.5-FM (US99), which garnered her a trophy case full of awards including Major Market Morning Show of the Year and induction into the prestigious Country Radio Hall of Fame. But as you’ll hear, her dream station was always “Chicago’s Very Own” WGN.A native of Rockford, Lisa began her radio career in Fort Atkinson, Wisconsin as a mere child back in 1981. Since then, she’s charmed radio audiences in markets incl...
2022-04-2016 min
Brandwidth On DemandAdventures of a Voice-Over Guru - Guest: Lesley BaileyWho in radio DOESN'T want to earn more income? One way for professional announcers is to use your voice. Lesley Bailey is an award-winning Casting Director, Voiceover Coach, Demo Producer, and Consultant who comes as a highly recommended Voice-Over coach in the inner circles of the industry. Now as head of VOICEOVER GURUS, Lesley helps voice actors bring out the magic while casting voice sessions for brands like AT&T, BMW, Dove, McDonald's, Verizon, Dunkin Donuts, and more. In this episode, Leslie provides basics that may not be obvious to radio talent, while o...
2022-02-2717 min
Brandwidth On DemandOne Show, Countless Awards, and now 550 Stations -- and Growing! Guest: Skip Mahaffey - K-LOVE RadioSKIP MAHAFFEY is nationally known as one of America’s top Country Radio Air Personalities. His CMA and Billboard Award-Winning “Skip Show” has been a listener magnet for decades, winning in markets from Tulsa to Phoenix, St. Louis to San Diego, Los Angeles, Tampa, and Dallas. Since 2016, Skip has been the morning co-host of K-LOVE, America’s largest Christian Music radio network teaming with Amy Baumann for the Skip and Amy Show, now heard on nearly six hundred stations, up from the 250 when Skip last joined us on episode 34! This time, Skip reflects on how they’ve grown (while others have s...
2022-02-1419 min
Brandwidth On DemandRadio Predictions for '22 you'd never expect - Guest: SEAN ROSS, Ross on RadioSean Ross is an undisputed industry expert on the music and format landscape—market strategy, the evolution of formats, and the evolution of radio programming in a world of audio choices. He’s programmed at the station level and worked in A&R for the recording industry. A longtime journalist coving the radio industry for Billboard, Radio & Records and others he now publishes the influential Ross on Radio column while serving as the Vice President of Music and Programming for Edison Research.In this episode, Sean recaps what radio went thru, with special emphasis on the...
2022-01-0516 min
Brandwidth On DemandBest Job, NEXT Job - Guest: Rob BarnettRob Barnett is a headhunter, management executive, author, podcaster, and entrepreneur. As founder of Rob Barnett Media, he has discovered, hired, and led hundreds of talented creators and executives in senior management roles at MTV, VH1, and Audible/Amazon. After a distinguished programming career, Rob was named President of Programming at CBS Radio before starting his firm.A digital pioneer, he founded My Damn Channel, one of the first original online studios and networks. Representing diverse careers, companies, and opportunities, Rob's multi-platform content and no-nonsense approach inspire people to define and sell their best professional brand.For rad...
2021-08-0219 min
Shock Your PotentialDressing Your Best For Job Success - Dannielle BourgeonAre you ready to dress for success? How do you make a great first impression to your potential employer? Your clothes speak volumes about you and say who you are. Our guest today will help you to make the right decisions.
There are two critical things that job seekers should take into consideration before deciding on what to wear. Feel good and have fun.
The multi-talented Dannielle Bourgeon is a stylist, Founder + Marketing Director at Danielle Bourgeon Creative Marketing, and Creative Director at Brandwidth Solutions LLC, and she talks to us today about how to...
2020-08-2031 min
Marketing Science PodcastMarketing Life Sciences and Clinical DiagnosticsDebra Harrsch is CEO of Brandwidth Solutions, a B2B marketing firm specializing in Life Sciences and Clinical Diagnostics – Debra has a distinguished career working for many Multi-national instrumentation companies and joins us here today to talk about running a Life SCience Marketing Agency in a crisis.https://www.azonetwork.com/marketing-science/blog/running-a-life-science-marketing-agency Hosted on Acast. See acast.com/privacy for more information.
2020-05-2628 min
The Sound Off PodcastKipper McGee: Brandwith on DemandIt's no wonder that Kipper McGee wound up in radio have grown up in between two great radio markets in Milwaukee and Chicago. He's a broadcast consultant, author and host of the Brandwidth on Demand podcast alongside David Martin. The show has been in production for as long as this show has, and it has an A list of broadcasters appearing for what turns out to be, "not your average quarter hour".In this episode, Kipper and I spoke about his years in places I have never been to. Des Moines, San Diego, and Orlando which I...
2020-04-0726 min
Brandwidth On DemandYour 2020 Ratings Magnet - Guest Tracy JohnsonTracy Johnson has a long and decorated career as a top broadcast exec, specializing in programming, content, and talent coaching. He’s helped 700 brands increase their influence through engaging audiences and building direct, one-to-one relationships. Now Tracy takes you INSIDE his latest creation, the Personality Magnet, which can help ANY host or PD in ANY size market create better-branded content ─ on-air, online and on location Text PERSONALITYMAGNET to 44222 by 12/31/19 for a special YEAR-END opportunity just for Brandwidth Listeners!
2019-12-1616 minBrandwidth® Big Ideas on Small Business MarketingThe All Important Introductory Episode
Brandwidth is an ongoing conversation between a digital marketer and a brand strategist. A compact podcast discussing marketing today, trying to make sense of the good and the bad, and everything in between.
In this short episode, Brandwidth hosts Dean Millson and Sam McEwin introduce themselves and concept behind the show.
Resources Mentioned
Sam’s Agency – bizwisdom.com.auDean’s Agency – dimarca.com.au
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2019-11-1909 min
Brandwidth On DemandGuest: JOHN TESH: Intelligence for your CAREERJohn Tesh is a radio star who also happens to have SIX music Emmys, two Grammy nominations, three gold records, seven Public Television specials and 8 million records soldJohn is the perfect example of BRANDwidth in action, hitting the full spectrum of on-air and online outlets. He’s the host of the popular the ‘Intelligence For Your Life’ radio and TV programs. His radio show alone gets 40 million gross impressions/per week. John’s Facebook page has a weekly reach of 20-25 million engagements/week. Then, in a move many radio personalities can learn from, John and his mark...
2019-10-2817 min
Brandwidth On Demand107 - Keeping Radio REALLY Real | Guest: Josie Dye/Indie 88, TorontoJosie Dye is among Canada’s best well-known radio and TV hosts, currently hosting mornings on Toronto’s Indie 88 since March, 2017. Previous stops include 14 years at 102.1 The Edge and creator/host of “Josie’s Top 20”, a nationally syndicated Top 20 show. Josie’s TV experience includes eight seasons of “Oh So Cosmo” on Cosmo TV and host of Canada’s W Network.Throughout her career, Josie has interviewed a diverse list of celebrities including Oprah Winfrey, Drake, and Dave Grohl. In a 2014 interview, Nirvana producer Butch Vig shared some unheard stories of his experience working alongside Kurt Cobain. Josie, with co-h...
2019-09-3016 min
Brandwidth On DemandWinning ALL Dayparts, ALL Platforms: Amanda & Jesse, B105, CincinattiThis time, Brandwidth on Demand guests Amanda & Jesse explore the increasing awareness that AFTERNOON radio shows like theirs are really EVERY BIT as important as mornings to a winning radio station. And they tell us how the “Brandwidth” approach of making the most out of ALL distribution platforms is no longer optional. Few stations get this as well as Hubbard’s B105, WUBE, Cincinatti...home of Amanda Valentine & Jesse Tack. You can see their individual bio’s, along with links to some of their interesting online items in the show notes. Complete show notes: www.brandwidtho...
2019-08-1215 min
Brandwidth On Demand#088 - Inside MEdia Innovation - MeTV-FM's Neal Sabin & Rick O' DellAs we explored in Brandwidth, if you were to start a radio station today, you’d want it to be TECHNOLOGICALLY in synch with rapidly changing consumer capabilities. You’d need to be CREATIVELY in synch with all co-branded platforms. Importantly, Innovation is the only sustainable strategy for creating long-term value. Neal Sabin and Rick O’Dell are doing just that. Neal serves as President of Content and Networks of Weigel Broadcasting. There, he’s been instrumental in creating numerous networks including Decades, ME-TV and ME-Too, and now MeTV-FM radio, which has taken Chicago by storm and i...
2018-12-1015 min
Brandwidth On Demand#082 - The Method BEHIND the Morning Madness - PAUL CASTRONOVO/Big 105.9.MiamiMiami radio’s Paul Castronovo IS Florida. He co-hosted “the Paul and Young Ron Show” in South Florida for almost 3 decades on stations including WSHE, 94.9 Zeta and most recently Big 105.9. Then one day, Young Ron decided to retire and the radio empire became The Paul Castronovo show. Still the same lunacy, but with a new crew backing him up. While Paul was born in Brooklyn he’s a U of Flordia grad, a rabid Gator fan, and you will most likely find him fishing on weekends. He's also president of Castronovo Vineyards, as well as a husband and a dad...
2018-10-1515 min
Brandwidth On Demand#077 - Brandwidth Beyond Borders: Canada's Matt CundillThis time, Brandwidth On Demand heads for the border…the NORTHERN border, as we hear from Canadian broadcast pro Matt Cundill. Professionally, Matt started while still in college in Nova Scotia. His station stops include CHOM 97.7 in Montreal, The Bear in Edmonton, then was hired by one of the biggest companies in Canada, Corus Entertainment, where he wore a number of hats including his ‘real job’, Programming Power 97 in Winnepeg. Since 2014, Matt has operated a successful consulting firm, coaching stations, talent and their online efforts. 5 Things You Won’t Want to Miss! (1:35) Ge...
2018-08-2015 min
Brandwidth On Demand#073 - BOLD Radio Still Wins - Vince Benedetto - CEO, BOLD GOLD MEDIAVince Benedetto is the president and CEO of the Bold Gold Media Group, which owns nine full-power stations and six FM translators.in Pennsylvania’s Catskill Mountains, Pocono Lake Region, and Wilkes Barre-Scranton. Before radio, Vince was appointed to the Air Force Academy, and earned his “Jump Wings” for completing Air Force jump school. He did five freefalls and was commissioned as an officer. Realizing the importance of media dominance beyone radio, Vince is noted as a leader in understanding the power, beyond brand-building, of online platforms help station brands carve out a larger share of digital ad revenue. He has...
2018-06-2516 min
Brandwidth On DemandA Tribute to Nick MichaelsMemorial Day weekend brought news of the passing of another kind of veteran. A veteran of the radio wars. Celebrated voice talent and imaging conceptualist NICK MICHAELS passed away unexpectedly due to a massive heart attack. Nick was a passionate media thought leader and innovator, who saw where much of the radio industry has headed, without ever losing his ever-evolving vision for what the audio experience could be. This retrospective offers both his previous comments and insights on the state of radio -- and what it CAN be. Also included: some of Nick’s fin...
2018-06-0415 min
Brandwidth On DemandAn INTERNATIONAL Approach - European Coaches Nails Mahoney & Tracey LessThis time, Brandwidth On Demand goes INTERNATIONAL, with European coaches Nails Mahoney & Tracey Lee. Each have 30 years experience as Radio Presenters/Content Creators in Ireland, the UK, Malta, Canada and Asia. Nails has hostied all day parts in major markets such as Dublin, Toronto and Vancouver. His audio has also aired regularly on the BBC. Tracey is an award-winning Producer and Presenter hosting top-rated National radio shows including Today FM in Ireland as well as XFM in Malta. She is a multi-award winning Producer for her work with Ireland’s South East Radio and is a regular lect...
2018-05-2715 min
Brandwidth On Demand#060 - What's the Buzz? Beasley VPP Buzz KnightBrandwidth MEANS the fusion of solid BRANDING with sharp, smart use of the various BANDwidth options available, and this guest if PERFECT to navigate today’s mediascape. When Beasley Media Group acquired Greater Media, they acquired some great stations, along with one of the brightest minds in media as their Vice President of Programming Buzz Knight. In addition to an impressive series of programming posts, including WZLX-FM, Boston; Saga Communications WNOR-FM, Norfolk, and WLVQ-FM, Columbus, Buzz was also a member of the on-air talent team at WNEW-FM in New York City. In addition to his group VPP positi...
2018-03-0415 min
Brandwidth On DemandSeason II Kickoff: The Best of Morning Show Boot CampTime alert: We usually keep episodes to 15 minutes or less, but THIS ONE is so jam-packed with great information, it runs more than a half hour! The Best of Morning Show Boot Camp brings you highlights from America's longest running talent symposium. If you were there, this will bring back memories of some great lessons and bits shared. Missed it? You're in for a treat -- AND a special EXCLUSIVE offer for Brandwidth On Demand listeners (in the show notes at www.brandwidthondemand.com. From TRACY JOHNSON to ACE (Ace & TJ), ALT 98.7/LA hos...
2017-10-3032 min
Brandwidth On DemandEpisode #035: Chio in the Morning: Perseverance PAYS!CHIO IN THE MORNING is a Philly radio legend, provingthat perserverance DOES pay off. He’s been part of winning stations LITERALLY from coast to coast (Z100/New York to KHTS and XHRM/San Diego). Through all of that, Chio is marking over 16 years hosting mornings in America’s 9th largest market, at stations like Q102, WIRED 96.5, and now at IHeart’s MIX 106-1. There he starts Philly’s day with fun games and benchmark features like “Battle of the Sexes, “Truth or Trash” and “Chi-aoke”, his version of “karaoke” o...
2017-07-0415 min
Brandwidth On Demand#034: Skip Mahaffey - All Radio Needs is (K)LoveWhen you mention ‘great radio people’, invariably the name Skip Mahaffey comes up. After decades as a morning ratings magnet, his CMA and Billboard Award-Winning “Skip Show” has been dominant for decades, winning in markets from Tulsa to Phoenix, St. Louis to San Diego, Los Angeles, Tampa and Dallas. Now he captains mornings on one of the most innovative plays in radio, EFM’s K-LOVE stations whose approach to ownership, quality programming and business model are changing both the complexion of branded audio content and the lives of listener's they serve. Brandwidth On Demand Show Not
2017-06-2916 min
Brandwidth On Demand#033 - In Search of Radio Excellence - Jeff McCarthy, VPP, Midwest Communications You may not see him hoarding the headlines…mainly, because Jeff McCarthy has been too busy… quietly and consistently helping build Midwest Communications into one of America’s fastest growing, privately held radio powerhouses. For over 30 years, he’s been Vice President of Programming for a company that started as an AM/FM combo in Wausau, Wisconsin ─ then added another 100,000 watt FM and leading AM in Green Bay. Now the company has over 70 stations in 7 states, with recent acquisitions in Nashville, Evansville and several markets in Michigan, to name a few. Importantly, Jeff has managed to raise his family in the same tow...
2017-06-1913 min
Brandwidth On Demand#032 - Tips from a Top 10 Market - Tony Lorino, PD Star 94.1/AtlantaWant proof that good guys still CAN make it to the top? Take a few minutes to hear what Star 94.1/Atlanta PD TONY LORINO has to say! Like many of us, Tony started in smaller markets, listening, learning and working his butt off for groups like Triad and Saga. Then a tour of duty with one of the best mentors in the business, Entercom's Brian Kelly (episode #009) at Milwaukee’s WMYX/Mix 99.1 as APD/on-air host. After a successful move to programming at WZPT/The Point in Kansas City, he was tranferred to Atlanta and WSTR...
2017-06-1616 min
Brandwidth On Demand#030 - Online Marketing for Radio - AMY PORTERFIELDIf you don’t know the name AMY PORTERFIELD, you should! She’s not a broadcaster, but any smart media person can learn a LOT from her online marketing skills and approaches. Amy authored one of those big yellow “Dummies” books all about Facebook. She was named by Forbes as one of the Top 50 Social Media Power Influencers. Then, Amy spent over 6 years workin with Peak Performance Coach, Tony Robbins, managing his content marketing team and major online campaigns. Since the entire Brandwidth concept focuses on ways in which traditional media can and should be u...
2017-05-3015 min
Brandwidth On Demand#028 - Emmy Award Winner KEN LEVINE - Keeping the SHOW in Show BizKen Levine holds the distinction of being the first (and perhaps ONLY) Emmy Award winner to guest on Brandwidth on Demand! He was reached the top as an on-air talent (known on-air as "Beaver Cleaver") working at legendary radio stations in markets like San Diego and LA. Later, he moved to TV, serving as head writer, adviser and director for top hits like M*A*S*H, Cheers, Frazier, Everybody Loves Raymond, the Simpsons and many others. Then, he fulfilled a lifetime dream, doing play-by-play for Major League Baseball teams including the Baltimore O...
2017-05-1213 min
Brandwidth On Demand#027 - NBC Radio News guru Crys Quimby has the NEWS on today's mediascapeCrys Quimby is a highly regarded broadcast journalist, News Director and PD, who is currently National Director of Programming for NBC Radio News. She has also served as anchor for such market leading brands as Fox News Radio, CNN and one of America’s consistently top-rated and top-billing stations 1010 WINS in New York. Notably, she was Program Director at sister station WCBS Newsradio after a successful run in Los Angeles programming CBS owned KFWB and anchoring on KNX. This veteran major market broadcaster shares valuable advice for anyone seeking to advance their career, or just starting out in th...
2017-05-0212 min
Brandwidth On Demand#023 - Nick Michaels reveals the STORY behind Breakthrough media imagingNo question, we all get barraged by marketing messages daily. Nick Michaels has cracked the code on making messages stand out and reveals his secrets in this episode of “Brandwidth On Demand”. His mantra, “in an over-communicated world, a whisper can become a SCREAM” is a strong starting point...part of it. But gaining a true understanding of your target audience, then speaking to them IN THEIR LANGUAGE are the steps that Nick sees as most important, and typically overlooked. Simple, but not easy. In this episode, Nick provides real-world examples that you can put to...
2017-03-2412 min
THE IDECLAIR SHOW...@IDECLAIRMEDIA In this era of Media consolidation & diverse Media entities shrinking, or failing completely, creating our own incomes & revenue streams in Broadcast Entrepenuering has taken on new life, in the new world of new Media.
Strategic New Media navigation is essential in Brand establishing, building & succeeding.
Our Special Guest: Media Marketing Expert:
Kipper McGee, Author of "Brandwidth: How Big Broadcasting is Missing the Mediamorphosis" It's Must Read!
Get it here: http://eckhartzpress.com/shop/brandwidth/
@KipperMcgee 'Media Brandwidth Strategist & Consultant. Former PD at WLS/Chicago, WDBO/Orlando, KBEST 95/San Diego and others. Unabashed digital evangelist.'
No Matter What... Know YOUR Value.
No...
2015-09-3000 min
The BIGG Success ShowBuild Brandwidth in a New Media World#915 - Veteran broadcaster Kipper McGee shares why the top broadcast players are losing Brandwidth, and what any business can learn from their mistakes. Direct link to this podcast and blog post: Build Brandwidth in a New Media Worldhttp://biggsuccess.com/?page_id=8492
Category: Business DevelopmentThanks for listening!- George & Mary-Lynn-------------------------------------Enjoy our show? Please let others know by leaving a review for us in iTunes!http://phobos.apple.com/WebObjects/MZStore.woa/wa/viewPodcast?id=269019283
2015-08-2616 min
layovers ✈︎ air travel and commercial aviation012X LAX - Dean Johnson, SVP Innovation Brandwidth GroupFlight 012X. Full interview of Dean Johnson, SVP Creative Innovation at the Brandwidth Group. — Show notes: www.layovers.to/podcast/012-lax
2015-04-2342 min